百度统计——一站式智能数据分析与应用平台

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<li><a class="" href="/web5/welcome/data">全端数据资产管理</a></li> <li><a class="" href="/web5/welcome/analytics">多维智能数据分析</a></li> <li><a class="" href="/web5/welcome/operate">全域数据营销运营应用</a></li> <li><a href="https://mtj.baidu.com" target="_blank">移动统计（旧版）</a></li> </ul> </div> <div class="nav-overlay-item"> <div class="title">配套服务</div> <ul> <li><a href="https://cloud.baidu.com" target="_blank">百度智能云</a></li> </ul> </div> </div> <div class="nav-overlay" data-target="support"> <div class="nav-overlay-item single"> <ul> <li><a href="https://tongji.baidu.com/web/help/index?from=2" target="_blank">帮助中心</a></li> <li><a href="https://tongji.baidu.com/holmes/Analytics/%E7%99%BE%E5%BA%A6%E7%BB%9F%E8%AE%A1%E4%BD%BF%E7%94%A8%E6%89%8B%E5%86%8C/" target="_blank">产品手册</a></li> <li><a class="" href="/web5/welcome/video" target="_blank">视频学习</a></li> <li><a href="https://tongji.baidu.com/holmes/Analytics/%E4%BA%A7%E5%93%81%E8%B4%AD%E4%B9%B0/%E5%94%AE%E5%89%8D%E9%97%AE%E9%A2%98" 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class="icon"></span> </a> <a class="introduction-text item-text item-text-hidden" href="javascript:void(0)"> <span class="text">售前咨询</span> </a> </li> <li class="item" id="back-to-top" style="display:none"> <a class="top item-icon icon-font" href="#top"><span class="icon"></span></a> <a class="top-text item-text item-text-hidden" href="#top"><span class="text">返回顶部</span></a> </li> </ul> </div> <div class="container"> <div class="banner-container"> <div class="banner-slide-container"> <div class="banner-item"> <div class="banner-video-container"> <video autoplay loop muted> <source src="/web5/image/banner/login_new.mp4" /> </video> </div> <div class="banner-item-text-container"> <div class="banner-item-text-title">一站式智能数据分析平台</div> <div class="banner-item-text-description">全域、便捷、智能洞察用户，高效驱动企业数字化运营</div> </div> </div> <div class="banner-item"> <div class="banner-video-container"> <video autoplay loop muted> <source src="/web5/image/banner/login_ab.mp4" /> </video> </div> <div class="banner-item-text-container"> <div class="banner-item-text-title">可视化A/B测试强势来袭</div> <div class="banner-item-text-description">超快捷轻松部署，自由助力业务增长</div> </div> </div>           </div> <div class="banner-btn-container"> <a href="/main/overview/demo" class="btn btn-primary btn-xlarge btn-main-page">体验 Demo</a> <a href="javascript:void(0);" class="btn btn-xlarge login btn-main-page">进入产品</a> </div> </div> <div class="section"> <div class="news-container"> <div class="news-item"> <a href="https://mp.weixin.qq.com/s/cVkZvW0Rp67Vl7qpoqLdgQ" target="_blank" class="news-title ellipsis" title="赋能数字化营销｜百度统计上线长效转化分析！">赋能数字化营销｜百度统计上线长效转化分析！</a> <div class="news-description ellipsis" title="赋能数字化营销分析视角更全面">赋能数字化营销分析视角更全面</div> </div> <div class="news-item"> <a href="https://cloud.baidu.com/product/waf.html?track=search" target="_blank" class="news-title ellipsis" title="开启站点安全防护，防止黑产恶意攻击">开启站点安全防护，防止黑产恶意攻击</a> <div class="news-description ellipsis" title="即刻有效防护各种Web攻击">即刻有效防护各种Web攻击</div> </div> <div class="news-item"> <a href="https://tongji.baidu.com/web/welcome/media?detail=29" target="_blank" class="news-title ellipsis" title="重磅！百度统计分析云电商版解决方案上线">重磅！百度统计分析云电商版解决方案上线</a> <div class="news-description ellipsis" title="电商行业数据分析宝典">电商行业数据分析宝典</div> </div> </div> </div> <div class="section section-fixed-width section-intro"> <div class="title">客户数据平台，助力企业数字化营销运营增长</div> <div class="description">百度统计为企业打造全端数据管理平台，提供全域用户行为洞见，实现数据驱动营销和运营决策，全场景赋能企业数字化经营，驱动业务持续增长</div> <div class="intro-container"> <div class="intro-tabs"> <div class="intro-tab-item selected"> <img src="/web5/image/homepage/intro_analytics.png?__v=@version@" data-static="/web5/image/homepage/intro_analytics.png?__v=@version@" data-animation="/web5/image/homepage/intro_analytics.gif?__v=@version@" class="intro-tab-1" alt="" width="120px" height="120px" /> <div class="intro-tab-text">全端数据资产管理</div> </div> <div class="intro-tab-item"> <img src="/web5/image/homepage/intro_data.png?__v=@version@" data-static="/web5/image/homepage/intro_data.png?__v=@version@" data-animation="/web5/image/homepage/intro_data.gif?__v=@version@" class="image-animation intro-tab-2" alt="" width="120px" height="120px" /> <div class="intro-tab-text">多维智能数据分析</div> </div> <div class="intro-tab-item"> <img src="/web5/image/homepage/intro_operate.png?__v=@version@" data-static="/web5/image/homepage/intro_operate.png?__v=@version@" data-animation="/web5/image/homepage/intro_operate.gif?__v=@version@" class="image-animation intro-tab-3" alt="" width="120px" height="120px" /> <div class="intro-tab-text">全域数据营销运营应用</div> </div> </div> <div class="intro-detail"> <div class="intro-detail-item show"> <div class="intro-detail-item-text"> <ul> <li>• 全埋点、可视化圈选、API等多种方式采集数据</li> <li>• 网站、APP、小程序等各端数据一站式管理</li> <li>• 构建用户id体系，全面深度管理用户资产</li> </ul> <div class="intro-detail-link"> <a href="/web5/welcome/data">了解详情</a> </div> </div> <div class="intro-detail-item-image"> <div class="intro-detail-item-image-container"> <img src="/web5/image/homepage/intro_data_main.png?__v=@version@" class="intro-detail-item-image-main" alt="" width="455px" /> </div> <img src="/web5/image/homepage/intro_data_left.png?__v=@version@" class="intro-detail-item-image-part part1" alt="" width="182px" /> <img src="/web5/image/homepage/intro_data_right.png?__v=@version@" class="intro-detail-item-image-part part2" alt="" width="185px" /> </div> </div> <div class="intro-detail-item"> <div class="intro-detail-item-text"> <ul> <li>• 独家支持用户搜索行为、全网触媒、分群画像洞察</li> <li>• 事件、行为流、漏斗、转化归因等全场景智能分析模型</li> </ul> <div class="intro-detail-link"> <a href="/web5/welcome/analytics">了解详情</a> </div> </div> <div class="intro-detail-item-image"> <div class="intro-detail-item-image-container"> <img src="/web5/image/homepage/intro_analytics_main.png?__v=@version@" class="intro-detail-item-image-main" alt="" width="455px" /> </div> <img src="/web5/image/homepage/intro_analytics_left.png?__v=@version@" class="intro-detail-item-image-part part1" alt="" width="182px" /> <img src="/web5/image/homepage/intro_analytics_right.png?__v=@version@" class="intro-detail-item-image-part part2" alt="" width="185px" /> </div> </div> <div class="intro-detail-item"> <div class="intro-detail-item-text"> <ul> <li>• A/B测试工具，可视化实验支持分钟级完成部署</li> <li>• 无缝对接百度推广，精准推动高潜人群持续转化</li> <li>• 跨渠道投放追踪，支持自定义标签上传下载及再营销</li> </ul> <div class="intro-detail-link"> <a href="/web5/welcome/operate">了解详情</a> </div> </div> <div class="intro-detail-item-image"> <div class="intro-detail-item-image-container"> <img src="/web5/image/homepage/intro_operate_main.png?__v=@version@" class="intro-detail-item-image-main" alt="" width="455px" /> </div> <img src="/web5/image/homepage/intro_operate_left.png?__v=@version@" class="intro-detail-item-image-part part1" alt="" width="182px" /> <img src="/web5/image/homepage/intro_operate_right.png?__v=@version@" class="intro-detail-item-image-part part2" alt="" width="185px" /> </div> </div> </div> </div> </div> <div class="section section-solution"> <div class="title">解决方案</div> <div class="section-solution-item"> <div class="section-solution-item-title">助力企业数字化转型</div> <ul class="section-solution-item-digital-detail"> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">商务服务</div> <div class="section-solution-item-detail-text-description">全生命周期客户管理</div> </div> <img src="/web5/image/homepage/solution_business.png?__v=@version@" data-static="/web5/image/homepage/solution_business.png?__v=@version@" data-animation="/web5/image/homepage/solution_business_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">在线零售</div> <div class="section-solution-item-detail-text-description">打造全域营销运营闭环</div> </div> <img src="/web5/image/homepage/solution_retail.png?__v=@version@" data-static="/web5/image/homepage/solution_retail.png?__v=@version@" data-animation="/web5/image/homepage/solution_retail_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">箱包服饰</div> <div class="section-solution-item-detail-text-description">沉淀私域消费者数据资产</div> </div> <img src="/web5/image/homepage/solution_luggage.png?__v=@version@" data-static="/web5/image/homepage/solution_luggage.png?__v=@version@" data-animation="/web5/image/homepage/solution_luggage_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">商用软件</div> <div class="section-solution-item-detail-text-description">深度洞察企业客户需求</div> </div> <img src="/web5/image/homepage/solution_software.png?__v=@version@" data-static="/web5/image/homepage/solution_software.png?__v=@version@" data-animation="/web5/image/homepage/solution_software_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">消费电子</div> <div class="section-solution-item-detail-text-description">用户精准营销与智能触达通路</div> </div> <img src="/web5/image/homepage/solution_eproduct.png?__v=@version@" data-static="/web5/image/homepage/solution_eproduct.png?__v=@version@" data-animation="/web5/image/homepage/solution_eproduct_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> <li class="transform-animation"> <div class="section-solution-item-detail-text"> <div class="section-solution-item-detail-text-title">房产家具</div> <div class="section-solution-item-detail-text-description">构建专属消费者大数据画像</div> </div> <img src="/web5/image/homepage/solution_house.png?__v=@version@" data-static="/web5/image/homepage/solution_house.png?__v=@version@" data-animation="/web5/image/homepage/solution_house_animation.gif?__v=@version@" class="" alt="" width="110px" height="110px" /> </li> </ul> </div> <div class="section-solution-item"> <div class="section-solution-item-title" style="margin-top: 32px;">赋能核心业务场景</div> <ul class="section-solution-item-enable-detail"> <li class="transform-animation"> <img src="/web5/image/homepage/insight.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">洞察业务数据</div> </li> <li class="transform-animation"> <img src="/web5/image/homepage/optimize.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">优化产品体验</div> </li> <li class="transform-animation"> <img src="/web5/image/homepage/conversion.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">提升用户转化</div> </li> <li class="transform-animation"> <img src="/web5/image/homepage/market.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">全域精细化营销</div> </li> <li class="transform-animation"> <img src="/web5/image/homepage/seo.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">SEO、SEM优化</div> </li> <li class="transform-animation"> <img src="/web5/image/homepage/operate.png?__v=@version@" class="" alt="" width="56px" height="56px" /> <div class="section-solution-item-enable-text">私域流量运营</div> </li> </ul> </div> </div> <div class="section section-fixed-width section-plough"> <div class="title">深耕营销数字化10余年，数十万企业的安心之选</div> <ul> <li class="transform-animation simple"> <div class="section-plough-item"> <div class="section-plough-item-title">极简介入灵活部署</div> <div class="section-plough-item-description">零成本极简接入，提供SaaS部署方案，可根据实际业务灵活建设数据仓库，即安即用</div> </div> </li> <li class="transform-animation data"> <div class="section-plough-item"> <div class="section-plough-item-title">海量数据秒级响应</div> <div class="section-plough-item-description">百度成熟的分布式计算框架，海量数据存储引擎，冷热双备、大规模服务器集群的稳定性保证，实时洞察千亿级用户行为数据</div> </div> </li> <li class="transform-animation intelligence"> <div class="section-plough-item"> <div class="section-plough-item-title">智能模型便捷分析</div> <div class="section-plough-item-description">提供多种功能强大的分析工具，深度挖掘数据价值</div> </div> </li> <li class="transform-animation export"> <div class="section-plough-item"> <div class="section-plough-item-title">数据资产灵活导出</div> <div class="section-plough-item-description">提供自定义SQL查询、API导出等多种方式，支持数据二次应用</div> </div> </li> </ul> </div> <div class="section section-fixed-width section-customer"> <div class="title">他们正在使用百度统计</div> <div class="description">他们正在使用百度统计，数字化驱动增长</div> <div class="customer-container"> <div class="customer-item"> <div class="customer-item-description">百度统计让我们能够快速匹配落地页的来源搜索词，并从渠道、行为、标签、画像多个维度对该类搜索词来源的用户进行分析。通过分析结果及时调整推荐策略，优化推荐内容，使得曝光点击率从原来的0.2%提升至0.6%。</div> <div class="customer-item-footer"> <img src="/web5/image/homepage/csdn.png?__v=@version@" class="" alt="" width="73px" /> <div class="customer-item-sign">—— CSDN</div> </div> </div> <div class="customer-item"> <div class="customer-item-description">百度统计不仅功能强大易用，更为重要的是提供安全稳定的服务和准确可靠的数据，这一点是其他任何一款统计工具无法比拟的。7k7k小游戏正是基于网站统计强大的功能和可靠的数据，不断优化网站，在内容优劣和布局的把控上更加得心应手。</div> <div class="customer-item-footer"> <img src="/web5/image/homepage/7k7k.png?__v=@version@" class="" alt="" width="73px" /> <div class="customer-item-sign">—— 7k7k</div> </div> </div> <div class="customer-item"> <div class="customer-item-description">百度统计为网站运营提供了非常精准的数据，使得我们最大化的了解了访客的浏览行为和点击习惯，为PPTV网络电视产品的更新提供了最给力最直观的数据支持，感谢网站统计团队！</div> <div class="customer-item-footer"> <img src="/web5/image/homepage/pp.png?__v=@version@" class="" alt="" width="73px" /> <div class="customer-item-sign">—— PP视频</div> </div> </div> <div class="customer-item"> <div class="customer-item-description">百度统计帮助了中国站长从不同角度去理解网站运营，将过去简单的“看流量”的习惯转变为“看懂流量”，极大地提升了使用者的运营能力。</div> <div class="customer-item-footer"> <img src="/web5/image/homepage/chinaz.png?__v=@version@" class="" alt="" width="73px" /> <div class="customer-item-sign">—— 站长之家</div> </div> </div> </div> <div class="customer-wall"> <div class="customer-wall-item"> <img src="/web5/image/homepage/logo/tubatu.png?__v=@version@" class="" alt="" width="122px" /> </div> <div class="customer-wall-item"> <img src="/web5/image/homepage/logo/csdn.png?__v=@version@" class="" alt="" width="122px" /> </div> <div class="customer-wall-item"> <img src="/web5/image/homepage/logo/lululemon.png?__v=@version@" class="" alt="" width="122px" /> </div> <div class="customer-wall-item"> <img src="/web5/image/homepage/logo/jumei.png?__v=@version@" class="" alt="" width="122px" /> </div> <div 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