NRF | Retail's Impact

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Thank you for your patience.</div></div> </div> <div data-drupal-messages-fallback class="hidden"></div> </div> <div class="region region-content"> <div class="container"> <div class="visually-hidden block block-core block-page-title-block" id="block-nrf-d8-page-title"> <h1 class="page-title"><span class="field field--name-title field--type-string field--label-hidden">Retail's Impact</span> </h1> </div> </div> <div id="block-nrf-d8-content" class="block block-system block-system-main-block"> <article about="/research-insights/retails-impact" class="node node--type-landing-general node--view-mode-full"> <div class="paragraph paragraph--type--hero-image paragraph--view-mode--default"> <div class="field field--name-field-image-hero field--type-entity-reference field--label-hidden field__item"><figure class="media media--type-image media--view-mode-image-1920-700-or-1440-700"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/crop_1920_700/public/2018-11/small%20storefront%20usa%20flag.png?h=0611adaf&itok=ZXzwYGQh 1x" media="(min-width: 1441px)" type="image/png" width="1920" height="700"/> <source srcset="/sites/default/files/styles/crop_1440_700/public/2018-11/small%20storefront%20usa%20flag.png?h=9b808647&itok=zbZHMFse 1x" media="(min-width: 768px)" type="image/png" width="1440" height="700"/> <source srcset="/sites/default/files/styles/crop_768_527/public/2018-11/small%20storefront%20usa%20flag.png?h=e7d43771&itok=DH5FQinm 1x" type="image/png" width="768" height="527"/> <img loading="eager" src="//cdn.nrf.com/sites/default/files/styles/crop_1440_700/public/2018-11/small%20storefront%20usa%20flag.png?h=9b808647&itok=zbZHMFse" width="1440" height="700" alt="small business displaying USA flag" typeof="foaf:Image" /> </picture> </div> </figure> </div> <div class="container container--hero-text-box"> <div class="overlay overlay--text-box black opacity-80 right "> <div class="text-wrapper text-align-center"> <div class="field field--name-field-hero-title field--type-text-long field--label-hidden field__item"> <h1>Retail’s Impact</h1> </div> <div class="clearfix text-formatted field field--name-field-hero-text field--type-text-long field--label-hidden field__item">Retail supports more than<br> 1 in 4 American jobs.<br> —<br> Select your state below to see retail’s impact where you live. </div> </div>  </div>  </div>  </div> <div class="node__content"> <div class="content-sidebar-left"> <div class="social-share"> <div data-network="linkedin" class="st-custom-button"> <img src="/themes/custom/nrf_d8/svg/icon-linkedin.svg" alt="LinkedIn ShareThis"> </div> <div data-network="facebook" class="st-custom-button"> <img src="/themes/custom/nrf_d8/svg/icon-facebook.svg" alt="Facebook ShareThis"> </div> <div data-network="twitter" class="st-custom-button"> <img src="/themes/custom/nrf_d8/svg/icon-twitter.svg" alt="Twitter ShareThis"> </div> <div data-network="email" class="st-custom-button"> <img src="/themes/custom/nrf_d8/svg/icon-email.svg" alt="Email ShareThis"> </div> <div data-network="sharethis" class="st-custom-button"> <img src="/themes/custom/nrf_d8/svg/icon-share.svg" alt="ShareThis"> </div> </div> </div> <div class="field field--name-field-p-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="container"> <div class="row"> <div class="col-12"> <div class="paragraph paragraph--type--section-block-100 paragraph--view-mode--default section-block-100-border section-block-left"> <div class="clearfix text-formatted field field--name-field-section-block-body field--type-text-long field--label-hidden field__item"><p>Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans.</p> <p>Conducted by PwC, <a href="https://5447ef72a1918787c638-f401d17819b7723bf503905fe6b22b93.ssl.cf1.rackcdn.com/pdf/NRF_RetailsImpactReport_March2024.pdf">The Economic Contribution of the U.S. Retail Industry</a> examines the direct, indirect and induced contribution of the retail industry to the U.S. economy.</p> <p>Download the <a href="https://5447ef72a1918787c638-f401d17819b7723bf503905fe6b22b93.ssl.cf1.rackcdn.com/pdf/NRF_RetailsImpactReport_March2024.pdf">full report</a> to dive into the number of retail establishments, labor income, employment and impact on GDP across the country. Select a state below to see data for each state.  </p> <p class="text-align-center"><a class="button button-cta-secondary" href="https://5447ef72a1918787c638-f401d17819b7723bf503905fe6b22b93.ssl.cf1.rackcdn.com/pdf/NRF_RetailsImpactReport_March2024.pdf">Download the full report</a></p> </div> </div> </div> </div> </div> </div> <div class="field__item"><div class="container"> <div class="row"> <div class="col-12"> <div class="paragraph paragraph--type--section-block-100 paragraph--view-mode--default section-block-100-white section-block-centered"> <div class="clearfix text-formatted field field--name-field-section-block-body field--type-text-long field--label-hidden field__item"><div class="btn1-container"> <h2 class="btn1-title">U.S. retail by the numbers</h2> <ul> <li class="stat ti-gdp">$5.3T</li> <li class="stat di-lin">$1.3T</li> <li class="stat re-est">4.6M</li> <li class="stat re-emp">32.2M</li> <li class="stat jb-sup">55M</li> <li class="stat di-gdp">$2.2T</li> </ul> </div></div> </div> </div> </div> </div> </div> <div class="field__item"><div class="container"> <div class="row"> <div class="col-12"> <div class="paragraph paragraph--type--section-block-100 paragraph--view-mode--default section-block-100-white section-block-left"> <div class="clearfix text-formatted field field--name-field-section-block-body field--type-text-long field--label-hidden field__item"><h2 class="text-align-center sbs-title">Retail’s impact, state by state</h2> <p class="text-align-center">Select a state icon below to view retail’s impact on each state. </p> <hr> <div class="container"> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/alabama"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/AL.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Alabama</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/alaska"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/AK.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Alaska</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/arizona"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/AZ.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Arizona</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/arkansas"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/AR.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Arkansas</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/california"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/CA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">California</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/colorado"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/CO.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Colorado</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/connecticut"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/CT.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Connecticut</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/district-columbia"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/DC.png"></a> <div style="font-size:11px; color:#888; text-align:center;">D.C.</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/delaware"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/DE.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Delaware</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/florida"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/FL.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Florida</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/georgia"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/GA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Georgia</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/hawaii"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/HI.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Hawaii</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/idaho"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/ID.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Idaho</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/illinois"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/IL.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Illinois</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/indiana"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/IN.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Indiana</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/iowa"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/IA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Iowa</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/kansas"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/KS.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Kansas</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/kentucky"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/KY.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Kentucky</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/louisiana"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/LA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Louisiana</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/maine"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/ME.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Maine</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/maryland"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MD.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Maryland</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/massachusetts"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Massachusetts</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/michigan"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MI.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Michigan</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/minnesota"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MN.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Minnesota</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/mississippi"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MS.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Mississippi</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/missouri"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MO.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Missouri</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/montana"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/MT.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Montana</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/nebraska"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NE.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Nebraska</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/nevada"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NV.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Nevada</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/new-hampshire"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NH.png"></a> <div style="font-size:11px; color:#888; text-align:center;">New Hampshire</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/new-jersey"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NJ.png"></a> <div style="font-size:11px; color:#888; text-align:center;">New Jersey</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/new-mexico"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NM.png"></a> <div style="font-size:11px; color:#888; text-align:center;">New Mexico</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/new-york"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NY.png"></a> <div style="font-size:11px; color:#888; text-align:center;">New York</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/north-carolina"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/NC.png"></a> <div style="font-size:11px; color:#888; text-align:center;">North Carolina</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/north-dakota"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/ND.png"></a> <div style="font-size:11px; color:#888; text-align:center;">North Dakota</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/ohio"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/OH.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Ohio</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/oklahoma"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/OK.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Oklahoma</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/oregon"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/OR.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Oregon</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/pennsylvania"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/PA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Pennsylvania</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/rhode-island"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/RI.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Rhode Island</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/south-carolina"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/SC.png"></a> <div style="font-size:11px; color:#888; text-align:center;">South Carolina</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/south-dakota"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/SD.png"></a> <div style="font-size:11px; color:#888; text-align:center;">South Dakota</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/tennessee"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/TN.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Tennessee</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/texas"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/TX.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Texas</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/utah"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/UT.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Utah</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/vermont"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/VT.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Vermont</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/virginia"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/VA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Virginia</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/washington"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/WA.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Washington</div> </div> </div> <div class="row" style="justify-content: space-around;"> <div style="width:110px; margin:15px;"><a href="/retails-impact/west-virginia"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/WV.png"></a> <div style="font-size:11px; color:#888; text-align:center;">West Virginia</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/wisconsin"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/WI.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Wisconsin</div> </div> <div style="width:110px; margin:15px;"><a href="/retails-impact/wyoming"><img alt src="https://ce8f57d3661328cc7fe2-2c74309531f7c9fed339c08943dce70d.ssl.cf5.rackcdn.com/WY.png"></a> <div style="font-size:11px; color:#888; text-align:center;">Wyoming</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="container"> <div class="row"> <div class="col-12"> <div class="paragraph paragraph--type--invoke-block paragraph--view-mode--default paragraph-invoke-block-gray paragraph-invoke-block-left"> <h3></h3> <div class="field field--name-field-invoke-custom-block field--type-entity-reference-revisions field--label-hidden field__item"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"> <p>Source: All data comes from the PwC report, <strong>The Economic Contribution of the U.S. Retail Industry</strong>, except where otherwise noted.</p> <p><em>The retail industry is defined as including retail, food services and drinking places.<br> Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts. Employment is defined as the number of payroll and self-employed jobs, including part-time jobs. Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income. An establishment is a single physical location at which business is conducted. 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