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Clean the Sky - Directional Walk-Encouraging Ads
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href='/innovation/recycling-signs' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Directional Recycling Signs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/405/405847/405847_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Directional Recycling Signs </div> </div> </a><a href='/innovation/lagom-collection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Upcycling Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/403/403116/403116_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Upcycling Campaigns </div> </div> </a><a href='/innovation/which' class='cts__art'> <div class='cts__artImgCont'> <img alt='Subversive Eco-Conscious Shopping Ads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/463/463070/463070_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div 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href='/innovation/organic-supermarket' class='cts__art'> <div class='cts__artImgCont'> <img alt='Organic Supermarket Interiors Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/305/305649/305649_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Organic Supermarket Interiors </div> </div> </a><a href='/innovation/gently-used-products' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Furniture Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502564/502564_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Furniture Services </div> </div> </a><a href='/innovation/local-zerowaste-shop' class='cts__art'> <div class='cts__artImgCont'> <img alt='Online Zero-Waste Shop Catalogs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/406/406385/406385_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Online Zero-Waste Shop Catalogs </div> </div> </a><a href='/innovation/upcycling-product' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycling Product Guides Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/457/457748/457748_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycling Product Guides </div> </div> </a><a href='/innovation/togetherband' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability Awareness Pop-Ups Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464782/464782_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability Awareness Pop-Ups </div> </div> </a><a href='/innovation/food-waste-ad' class='cts__art'> <div class='cts__artImgCont'> <img alt='Festive Food Waste Ads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/441/441847/441847_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Festive Food Waste Ads </div> </div> </a><a href='/innovation/renewable-energy-service' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Electricity Sources Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/458/458585/458585_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Electricity Sources </div> </div> </a><a href='/innovation/ecoexistence' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Lifestyle Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/342/342818/342818_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Lifestyle Stores </div> </div> </a><a href='/innovation/goodwaste' class='cts__art'> <div class='cts__artImgCont'> <img alt='Affordable Eco Homeware Lines Article Thubnail' 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class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>IKEA Launches an Eco-Friendly Urban Campaign in London</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/knedelch'>Kalin Ned — May 11, 2019</a> <div class='ctsa__refs'>References: <a target=_blank href='https://designtaxi.com/news/404235/IKEA-Creates-Smart-Ads-That-Direct-Customers-To-Visit-Its-Store-By-Foot/' class='ctsa__ref' rel='nofollow noreferrer'>designtaxi</a> & <a target=_blank href='https://adage.com/creativity/work/ikea-steps/2163821?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI' class='ctsa__ref' rel='nofollow noreferrer'></a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='We have only five years before 1.5 °C Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-five-years-to-change-icon4.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We have only five years before 1.5 °C </div> </a></div> <p class='cts__p'>Furniture shop IKEA captures the attention of consumers in London with an eco-friendly urban initative. The campaign is launched in collaboration with creative firm Mother London and is geared to bringing consumer attention to the megastore's new sustainable location in Greenwich. </p><p class='cts__p'>The eco-friendly urban billboards are dispersed throughout London, giving directions to how people can reach the new store. The posters encourage walking — the most sustainable form of transportation, by offering the exact count of steps one would take on average to reach IKEA's Greenwich location. In addition, the campaign also opts in to be "accessible-friendly" as it "shows a public transport route" that has been arranged by Transport for London. Minimalist and informative, the eco-friendly urban billboards are sure to inspire individuals to take a walk. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/ikea-trash-collection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Discarded Furniture Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/454/454681/454681_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Discarded Furniture Campaigns </div> </div> </a><a href='/innovation/dont-gift-guide' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Shopping 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