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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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id="globalnav-menubutton-link-search" href="/us/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 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class="section banner-gray mainnav-overlap" data-lang-select="language-options" data-component-name="banner"> <div class="section-content"> <div class="banner-content"> <div class="banner-content__icon icon-language" aria-hidden="true"></div> <div class="banner-content__title typography-tout"> <span class="banner-content__title-copy">简体中文</span> <span class="preceeding-spacer"></span> <a class="banner-content__cta typography-tout more" href="/legal/privacy/policy/" data-selector-trigger="" role="button" data-analytics-title="Choose your preferred language">Choose your preferred language</a> </div> </div> </div> </section> <section class="section section-hero header-text-center"> <div class="section-content"> <h1>Apple 隐私政策</h1> <h3 class="typography-subsection-headline">更新日期：2024 年 9 月 18 日</h3> <p class="typography typography-intro large-8 medium-10 small-12 center">Apple 的隐私政策阐释了 Apple 如何收集、使用和共享你的个人数据。</p> <p class="typography typography-intro large-8 medium-10 small-12 center">除了本隐私政策以外，我们还在某些会要求使用你个人数据的产品和功能中嵌入了数据和隐私信息。这些特定于产品的信息会随我们的数据和隐私图标一并显示。</p> <p style="text-align: center;"><img alt="Privacy Icon" src="https://www.apple.com/legal/images/icon_dataprivacy_2x.png" width="70" align="center" /></p> <p class="typography-intro large-8 medium-10 small-12 center">在使用这些功能之前，你将有机会查看这些特定产品的信息。你还可以随时与这些功能相关的“设置”中以及/或者通过 <a href="http://apple.com.cn/legal/privacy/data">apple.com.cn/legal/privacy/data</a> 来查看上述信息。</p> <p class="typography-intro large-8 medium-10 small-12 center">你可以了解我们在隐私保护方面的做法 (可通过下列标题访问)，如有任何疑问，请<a href="https://www.apple.com.cn/privacy/contact/">联系我们</a>。</p> <p class="typography-intro large-8 medium-10 small-12 center"><a href="https://www.apple.com/legal/privacy/pdfs/apple-privacy-policy-szh.pdf">下载隐私政策的副本</a><br /> <br /> <a class="more" href="https://www.apple.com.cn/legal/privacy/disclosure/">中国大陆隐私政策说明</a><br /> <a class="more" href="https://www.apple.com/legal/privacy/apple-health-studies/szh/">Apple 健康研究 App 隐私政策</a><br /> </p> </div> </section> <section class="section section-transparency-accordion "> <div class="section-content"> <div class="row"> <ul class="accordion-wrapper"> <li class="accordion-item" data-analytics-title="accordion open - 在 Apple，个人数据是指什么？"> <div class="header-wrapper"> <h2 id="accordion-label-54e6c2c7f7b4da5e6aeb98e4e5e90bb7" class="accordion-headline typography-callout">在 Apple，个人数据是指什么？</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-54e6c2c7f7b4da5e6aeb98e4e5e90bb7" aria-labelledby="accordion-label-54e6c2c7f7b4da5e6aeb98e4e5e90bb7"></button> </div> <div class="accordion-panel" id="accordion-panel-54e6c2c7f7b4da5e6aeb98e4e5e90bb7" aria-hidden="true"> <div class="accordion-content"> <p>在 Apple，我们坚信并尊重基本隐私权，并认为这些基本权利不应因你生活的国家和地区而有所不同。<b>因此，我们将任何与已识别或可识别的个人相关的数据或 Apple 已与个人关联或可与之关联的数据视为“个人数据”，而无论相关个人居住在何处。</b>这意味着，可用来直接识别你身份的数据 (如你的姓名) 属于个人数据，另外，不能用来直接识别你的身份但可通过合理推断间接识别你身份的数据 (如你的设备序列号) 也是个人数据。就本隐私政策而言，汇总数据被视为非个人数据。</p><p>本隐私政策阐释了 <a href="affiliated-company/">Apple 或 Apple 附属公司</a> (以下统称为“Apple”) 如何处理你的个人数据，无论你是通过我们的网站、通过 Apple app (如 Apple Music 或钱包 app) 还是直接 (包括通过电话或莅临 Apple Store 商店) 与我们互动。Apple 还可能在服务中与第三方相关联，或在 App Store 中提供第三方 app 下载。Apple 的隐私政策不适用于解释第三方如何定义或使用个人数据。我们建议你在与他们互动之前，先阅读他们的隐私政策并了解自己的隐私权。 </p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - 你在 Apple 的隐私权"> <div class="header-wrapper"> <h2 id="accordion-label-0ae7fbc85725e1694b68979c34cc25d8" class="accordion-headline typography-callout">你在 Apple 的隐私权</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-0ae7fbc85725e1694b68979c34cc25d8" aria-labelledby="accordion-label-0ae7fbc85725e1694b68979c34cc25d8"></button> </div> <div class="accordion-panel" id="accordion-panel-0ae7fbc85725e1694b68979c34cc25d8" aria-hidden="true"> <div class="accordion-content"> <p>在 Apple，我们尊重你获知、访问、更正、传输、限制处理和删除你的个人数据的能力。我们向我们全球的每一位顾客提供这些权利，如果你选择行使这些隐私权，你有权不受到 Apple 的区别对待，有权从 Apple 获得与不行使隐私权时应获得的同等程度的服务质量。如果被要求同意 Apple 处理你的个人数据，你有权随时撤回你的同意。</p><p><b>要行使你的隐私权和选择权，包括第三方服务提供商代表 Apple 行事的情况，请通过以下网址访问 Apple“数据和隐私”页面：Apple 的 </b><a href="https://privacy.apple.com">privacy.apple.com</a><b> 或 Shazam 的 </b><a href="https://shazam.com/privacy">shazam.com/privacy</a><b>。</b>为了保障个人数据的安全，你需要登录你的账户并验证身份。如果想获得 <a href="http://privacy.apple.com">privacy.apple.com</a> 上目前不提供的个人数据副本，请通过 <a href="/legal/privacy/contact/">apple.com.cn/privacy/contact</a> 提出请求。此外，你还有权向相应的监管机构提出投诉。 </p><p>在某些情况下，我们可能无法批准你的请求，例如，你要求删除你的交易数据但 Apple 在法律上有义务保留该交易的记录以遵守适用法律。如果你的请求会影响我们出于反欺诈和安全目的合法使用数据，我们也可能会拒绝你的请求，例如当你请求删除出于安全考虑而正在接受调查的账户时。你的隐私请求可能被拒绝的其他原因包括：相关请求会危及他人隐私、太过琐碎或无正当理由，或极不切合实际或不合理。</p><p><i>如果你居住在加利福尼亚州，无法访问 Apple 的“数据和隐私”页面，</i>你或你的授权代表可以通过访问 <a href="/legal/privacy/contact/">apple.com.cn/privacy/contact</a> 或拨打 1-800-275-2273 来提交请求。</p><p>有关行使权利的更多信息，请访问 <a href="https://support.apple.com/102283">support.apple.com/102283</a>。 </p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Apple 从你那里收集的个人数据"> <div class="header-wrapper"> <h2 id="accordion-label-fff120366591288a6bdf3d8d5f1a4d64" class="accordion-headline typography-callout">Apple 从你那里收集的个人数据</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-fff120366591288a6bdf3d8d5f1a4d64" aria-labelledby="accordion-label-fff120366591288a6bdf3d8d5f1a4d64"></button> </div> <div class="accordion-panel" id="accordion-panel-fff120366591288a6bdf3d8d5f1a4d64" aria-hidden="true"> <div class="accordion-content"> <p>我们深信，Apple 能够为你提供出色的产品，并有效保护你的隐私。因此，我们会努力<b>只收集我们需要的个人数据</b>。Apple 收集的个人数据取决于你与 Apple 的互动方式。关于 Apple 如何处理用于某些个别服务的个人数据的说明，请参阅 <a href="https://www.apple.com/legal/privacy/data">apple.com.cn/legal/privacy/data</a>。</p><p>当你创建 Apple 账户、申请商业信贷、购买和/或激活产品或设备、下载软件更新、报名参加 Apple Store 商店的课程、连接到我们的服务、联系我们 (包括通过社交媒体)、参与在线调查或以其他方式与 Apple 互动时，我们可能会收集各种信息，包括：</p><ul><li><p><b>账户信息。</b>你的 Apple 账户和相关账户详细信息，包括电子邮件地址、已注册设备、账户状态和年龄</p></li><li><p><b>设备信息。</b>可用于识别你设备的数据 (如设备序列号) 或关于设备的数据 (如浏览器类型)</p></li><li><p><b>联系信息</b>。姓名、电子邮件地址、实际地址、电话号码或其他联系信息等数据</p></li><li><p><b>付款信息。有关你的账单地址和付款方式的数据，例如，银行详细信息、信用卡、借记卡或其他支付卡信息</b></p></li><li><p><b>交易信息。</b>有关 Apple 产品和服务的购买或由 Apple 促成的交易的数据，包括在 Apple 平台上进行购买的相关信息</p></li><li><p><b>防诈骗信息。</b>用于帮助识别和防止诈骗的数据，包括某一设备的信任分数</p></li><li><p><b>使用数据。</b>有关你在我们产品上的活动和使用我们产品的数据，例如我们的服务所包含的 app 启动数据，包括浏览历史记录、搜索历史记录、产品交互、崩溃数据、性能和其他诊断数据以及其他使用数据</p></li><li><p><a href="https://developer.apple.com/support/app-privacy-on-the-app-store">位置信息</a>。精确位置 (仅用于支持“查找”等服务，或者你为了获得特定于地区的服务而同意提供位置信息) 和大致位置</p></li><li><p><b>健康信息。</b>与个人健康状况相关的数据，包括与个人身体或心理健康或状况有关的数据。个人健康数据还包括可用于推断或检测个人健康状况的数据。如果你使用“Apple 健康调查研究”app 参与某项研究，请阅读 <a href="https://www.apple.com/legal/privacy/apple-health-studies/">Apple 健康研究 App 隐私政策</a>，了解你的个人数据隐私所适用的政策。</p></li><li><p><b>健身信息。</b>你选择分享的有关你健身和运动信息的详细资料</p></li><li><p><b>财务信息。</b>包括工资、收入和资产数据在内的详细信息，以及与 Apple 品牌的金融产品相关的信息</p></li><li><p><b>政府身份证件数据。</b>在某些司法辖区，出于提供商业信贷、管理预订或遵守法律规定的目的，我们可能会要求用户提供由政府签发的身份证件，但仅限于为数不多的情形，例如开设无线账户和激活设备</p></li><li><p><b>你向我们提供的其他信息。</b>例如你与 Apple 的详细通信内容，包括与顾客支持人员的互动内容，以及通过社交媒体渠道进行联系的相关内容</p></li></ul><p>你可以不提供我们请求你提供的个人数据。但如果你选择不提供，在许多情况下，我们将无法向你提供我们的产品或服务，或回应你可能提出的请求。</p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Apple 从其他来源收到的个人数据"> <div class="header-wrapper"> <h2 id="accordion-label-142e8c261c7748cc870f1a334d22397e" class="accordion-headline typography-callout">Apple 从其他来源收到的个人数据</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-142e8c261c7748cc870f1a334d22397e" aria-labelledby="accordion-label-142e8c261c7748cc870f1a334d22397e"></button> </div> <div class="accordion-panel" id="accordion-panel-142e8c261c7748cc870f1a334d22397e" aria-hidden="true"> <div class="accordion-content"> <p>Apple 可能会从<b>按照你的指示</b>行事的其他<b>个人</b>、企业或第三方、协助我们提供产品和服务并在安全和防欺诈方面为我们提供协助的<b>合作伙伴</b>以及其他<b></b>合法来源收到关于你的个人数据。</p><ul><li><p><b>个人。</b>Apple 可能会从其他个人那里收集关于你的数据，例如，如果相关个人给你寄了一件产品或礼品卡，邀请你加入某项 Apple 服务或论坛，或与你分享了内容。 </p></li><li><p><b>按你的指示。</b>你可以指示其他个人或第三方与 Apple 共享数据。例如，你可以指示你的移动运营商与 Apple 共享运营商账户相关数据，以便激活账户或让你的忠诚计划能够共享你的参与信息，以便你可以通过购买 Apple 产品获得奖励。</p></li><li><p><b>Apple 合作伙伴。</b>出于安全和防欺诈目的，我们可能还会通过第三方核实你提供的信息，比如在创建 Apple 账户时。</p></li></ul><p>出于研究与开发目的，我们可能会使用数据集，例如包含以下内容的数据集：可能会与可识别的个人联系在一起的图片、语音或其他数据。在获取此类数据集时，我们会遵守适用法律，包括数据集托管所在司法辖区的法律。在使用此类数据集进行研究与开发时，我们不会试图重新识别可能出现在其中的个人的身份信息。</p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Apple 对个人数据的使用"> <div class="header-wrapper"> <h2 id="accordion-label-1519a5935ad935f3b3ed8e12d793f33f" class="accordion-headline typography-callout">Apple 对个人数据的使用</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-1519a5935ad935f3b3ed8e12d793f33f" aria-labelledby="accordion-label-1519a5935ad935f3b3ed8e12d793f33f"></button> </div> <div class="accordion-panel" id="accordion-panel-1519a5935ad935f3b3ed8e12d793f33f" aria-hidden="true"> <div class="accordion-content"> <p><b>Apple 会出于以下目的使用个人数据：为服务提供支持、处理你的交易、与你沟通、实施安全和防欺诈措施以及遵守法律。我们也可能在经你同意的情况下将个人数据用于其他用途。</b></p><p><b>Apple 仅在有合法的法律依据的情况下才使用你的个人数据。</b>Apple 可能需要依赖你的同意，或基于履行与你订立的合约、保护你或他人的切身利益或履行法律义务而必须进行有关处理的事实，具体视情况而定。我们也可能在我们认为符合我们或他人的合法利益且同时考虑到你的利益、权利和期望的情况下处理你的个人数据。如上所述，我们的产品和功能中嵌入的产品特定信息中提供了更多信息。如果你对相关法律依据有任何疑问，请通过以下网址联系数据保护负责人：<a href="/legal/privacy/contact/">apple.com.cn/privacy/contact/</a>。</p><ul><li><p><b>为我们的服务提供支持。</b>Apple 会收集必要的个人数据来为我们的服务提供支持，收集的数据可能用于产品或服务的改进、用于审计或数据分析等内部目的或用于故障诊断等。例如，如果你想通过 Apple Music 订阅访问一首歌曲，我们会收集有关你播放的歌曲的数据，以便为你提供所需内容，同时满足版税方面的要求。</p></li><li><p><b>处理你的交易。</b>用于处理交易，Apple 需要收集你的姓名、购买内容和付款信息等数据。</p></li><li><p><b>与你进行沟通。</b>用于回复你的讯息、就你的交易或账户与你联系、推销我们的产品和服务、提供其他相关信息或请求你提供信息或反馈。有时，我们可能会使用你的个人数据发送重要通知，例如关于购买的信息以及条款、条件和政策的变更。由于这些信息对你与 Apple 之间的沟通至关重要，你不能拒绝接收这些重要通知。 </p></li><li><p><b>安全和防诈骗。</b>旨在保护个人、员工和 Apple，防止损失和预防欺诈，包括出于保护所有用户利益的目的来为个人、员工和 Apple 提供保护，预先筛选或扫描上传内容中的潜在非法内容，包括儿童性虐待内容。</p></li><li><p><b>用于提供个性化服务的个人数据。</b>在提供相关选项的情况下，如果你选择对服务或通信进行个性化设置，Apple 将使用我们收集的信息，以便可以为你提供这些个性化的服务或通信。如果服务要求使用你的个人数据，你可以在首次使用这项服务时查看显示的隐私信息，进一步了解相关服务如何使用这些信息来为你提供个性化的体验。我们会将这些信息与我们的数据和隐私图标一并显示，以便于你轻松找到；你也可以随时通过自己的 Apple 设备或以下网址在线查看这些信息：<a href="http://apple.com/legal/privacy/data">apple.com.cn/legal/privacy/data</a>。 </p></li><li><p><b>遵守法律。</b>旨在遵守适用法律 - 例如履行税务或申报义务，或遵守合法的政府要求。</p></li></ul><p>Apple 不会在不提供人工审查机会的情况下使用算法或剖析研究方法制定任何会对你产生重大影响的决策。若任何目的要求用户行使权利以限制根据加利福尼亚州法律处理数据的能力，Apple 也不会出于此类目的使用或披露敏感的个人数据。</p><p><b>Apple 保留个人数据的时间仅限于满足收集目的所需的时间，并遵循本隐私政策或我们的特定服务隐私声明中的相关规定或适用法律的相关要求。我们将根据本隐私政策以及特定服务隐私声明，在实现其中所述目的所必需的期间内保留你的个人数据。在评估保留期时，我们会先仔细查明是否有必要保留所收集的个人数据，如果需要保留，会努力以法律允许的最短时间来保留个人数据。</b></p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Apple 对个人数据的共享"> <div class="header-wrapper"> <h2 id="accordion-label-2124188fb2e805c49dda8ea04a78745f" class="accordion-headline typography-callout">Apple 对个人数据的共享</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-2124188fb2e805c49dda8ea04a78745f" aria-labelledby="accordion-label-2124188fb2e805c49dda8ea04a78745f"></button> </div> <div class="accordion-panel" id="accordion-panel-2124188fb2e805c49dda8ea04a78745f" aria-hidden="true"> <div class="accordion-content"> <p>Apple 可能会与 <b>Apple 附属公司</b>、代表我们行事的<b>服务提供商</b>、我们的<b>合作伙伴</b>、<b>开发者和发布者</b>，或<b>按照你的指示行事</b>的其他方共享你的个人数据。此外，Apple 不会为了第三方的营销目的与第三方共享个人数据。 </p><ul><li><p><b>服务提供商。</b>Apple 可能聘请第三方作为我们的服务提供商，代表我们执行某些任务，例如，处理或储存与你使用我们的服务和向顾客交付产品相关的数据，包括个人数据。Apple 服务提供商有义务按照本隐私政策的规定和我们的指示处理个人数据。他们不能将我们共享的个人数据用于其自己的目的，一旦完成了我们的要求，他们必须删除或返还这些数据。</p></li><li><p><b>合作伙伴.</b>Apple 有时可能会与第三方合作提供服务或其他产品。例如，Apple Card 和 Apple Cash 等 Apple 金融产品由 Apple 与合作伙伴联合提供。Apple 要求合作伙伴保护你的个人数据。</p></li><li><p><b>你订阅的开发者和发布者。</b>如果你通过 App Store 或在 Apple News 中购买第三方订阅，我们将创建一个订阅用户 ID，该 ID 对你和开发者或发布者是唯一的。订阅用户 ID 可用于向开发者或发布者提供报告，其中包括有关你购买的订阅和你居住的国家或地区的信息。如果你取消某个开发者或发布者的所有订阅，而且不再重新订阅，则订阅用户 ID 将在 180 天后重置。此类信息会提供给开发者或发布者，以便他们了解其订阅情况。</p></li><li><p><b>其他。</b>Apple 可能会按照你的指示或在你同意的情况下与其他人共享你的个人数据，例如当我们与你的运营商共享信息以激活你的账户时。如果我们确定就国家安全、执法或具有公众重要性的其他事宜而言，披露是必须的或适当的，我们也可能会披露关于你的信息。在有合法依据的情况下，如果我们确定披露对于执行我们的条款和条件或保护我们的运营或用户是合理必要的，或者在重组、合并或出售活动中是合理必要的，我们也可能会披露关于你的信息。</p></li></ul><p>Apple 不会出售你的个人数据，包括不会按内华达州和加利福尼亚州的“销售”定义出售。Apple 也不会“共享”(定义见加利福尼亚州法律) 你的个人数据。 </p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Apple 对个人数据的保护"> <div class="header-wrapper"> <h2 id="accordion-label-964d76597885ede76b7529a8441ceff1" class="accordion-headline typography-callout">Apple 对个人数据的保护</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-964d76597885ede76b7529a8441ceff1" aria-labelledby="accordion-label-964d76597885ede76b7529a8441ceff1"></button> </div> <div class="accordion-panel" id="accordion-panel-964d76597885ede76b7529a8441ceff1" aria-hidden="true"> <div class="accordion-content"> <p>Apple 相信有力的隐私保护需要以出色的安全性为基础。我们使用<b>管理性、技术性和物理性保护措施</b>来保护你的个人数据，同时将个人数据的性质、数据的处理以及面临的威胁纳入考虑。我们一直在持续改进这些保护措施，以确保你的个人数据始终安全。有关详细信息，请访问我们的 <a href="https://support.apple.com/guide/security/welcome/web">Apple 平台安全</a>指南。 </p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - 儿童和个人数据"> <div class="header-wrapper"> <h2 id="accordion-label-defd6691c2acd3b1c8afd5e55cd93c09" class="accordion-headline typography-callout">儿童和个人数据</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-defd6691c2acd3b1c8afd5e55cd93c09" aria-labelledby="accordion-label-defd6691c2acd3b1c8afd5e55cd93c09"></button> </div> <div class="accordion-panel" id="accordion-panel-defd6691c2acd3b1c8afd5e55cd93c09" aria-hidden="true"> <div class="accordion-content"> <p>Apple 公司深知保护儿童个人数据的重要性；儿童是指<b>未满 13 周岁 (或你所在管辖区法律规定的同等年龄) 的个人</b>。因此，Apple 实施了额外的流程和保护措施来帮助保护儿童的个人数据安全。</p><p>儿童须具有儿童 Apple 账户才能访问某些 Apple 服务。儿童 Apple 账户可以由<b>家长</b>创建，如果是管理式 Apple 账户，则由该<b>儿童所在的教育机构</b>创建。</p><ul><li><p><b>家长。</b>若要创建儿童账户，家长必须查看<a href="parent-disclosure/">有关儿童的家人隐私信息披露</a>，以了解 Apple 如何处理儿童的个人数据。如果家长同意其中的内容，需要向 Apple 提供一份可证实的家长同意书。 </p></li><li><p><b>教育机构。</b>加入 Apple 校园教务管理计划的教育机构也可以为学生创建 Apple 账户，称为“管理式 Apple 账户”。这些学校需要同意<a href="https://www.apple.com/legal/education/apple-school-manager/">管理式 Apple 账户针对学生的信息披露事项</a>，这部分内容在《Apple 校园教务管理协议》的“附录 A”部分。</p></li></ul><p>如果我们得知儿童的个人数据是在未经适当授权的情况下收集而来，我们会尽快删除这些数据。</p><p><b>若要对儿童的信息行使隐私权，请通过以下网址访问 Apple“数据和隐私”页面并登录他们的账户：</b><a href="https://privacy.apple.com">privacy.apple.com</a><b>。</b></p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - Cookie 和其他技术"> <div class="header-wrapper"> <h2 id="accordion-label-11c248e7c2aba2cdf688a0e80ae2d6fa" class="accordion-headline typography-callout">Cookie 和其他技术</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-11c248e7c2aba2cdf688a0e80ae2d6fa" aria-labelledby="accordion-label-11c248e7c2aba2cdf688a0e80ae2d6fa"></button> </div> <div class="accordion-panel" id="accordion-panel-11c248e7c2aba2cdf688a0e80ae2d6fa" aria-hidden="true"> <div class="accordion-content"> <p>Apple 的网站、在线服务、互动应用程序和广告可能会使用<a href="cookies/">“Cookie”和其他技术</a>，比如网站信标。<b>此等技术帮助我们更好地了解用户的行为 (包括出于安全和防欺诈的目的)，告诉我们人们浏览了我们网站的哪些部分，衡量广告和网络搜索的效果并加以改善。</b></p><ul><li><p><b>通信 Cookie。</b>这些 Cookie 用于支持 Apple 系统的出入网络流量，包括帮助检测错误。</p></li><li><p><b>绝对必要的 Cookie。</b>为了提供你访问或请求的特定功能或服务，必须设置这些 Cookie。例如，在你通过 <a href="https://www.apple.com">apple.com</a> 进行网上购物时，我们需要使用 Cookie 来以适当的格式和语言显示网站、对你的交易进行认证和验证，并保留你购物袋中的内容。 </p></li><li><p><b>其他 Cookie。</b>我们使用这些 Cookie 来了解访问者如何与我们的网站和在线服务进行交互，包括帮助我们评估广告和网络搜索的有效性。Apple 还使用这些 Cookie 来记忆你在浏览时所作的选择，以便为你提供定制的体验。 </p></li></ul><p>如果你不希望 Apple 使用 Cookie，我们也为你提供了停用 Cookie 的方法。如果你想停用 Cookie 并且使用的是 Safari 浏览器，可在 Safari 浏览器的隐私设置中选择“阻止所有 Cookie”。如果你使用的是其他浏览器，请咨询你的提供商，了解如何停用 Cookie。如果停用所有 Cookie，Apple 网站的某些功能可能会变为不可用。</p><p>除了 Cookie，Apple 还使用其他技术帮助我们实现类似目的。 </p><p>在 Apple 发送给你的一些电子邮件中，我们会提供一个链接到 Apple 网站上内容的“点击 URL”。当你点按其中的一个 URL 时，在到达我们网站上的目标页面之前，将通过一个单独的服务器。我们会跟踪这一点击过程，以帮助确定用户对特定主题的兴趣，并衡量我们是否在有效地与你沟通。如果你不喜欢这种跟踪方式，请勿点按电子邮件中的图片或文本链接。</p><p><b>Apple 通常将使用这些 Cookie 和类似技术收集的数据视为非个人数据。</b>但是，如果当地法律将互联网协议 (IP) 地址或类似识别标记视为个人数据，则我们亦将此等识别标记视为个人数据。此外，Apple 有时会将通过这些技术收集的非个人数据与 Apple 持有的其他个人数据合并。当我们以这种方式合并数据后，出于本隐私政策的目的，我们会将合并后的数据视为个人数据。</p><p>Apple 广告平台投放的广告可能会出现在 App Store、Apple News、“股市”和 Apple TV app 上，具体取决于你所在的位置。Apple 的广告平台不会跟踪你，因此它不会将从我们 app 中收集的用户或设备数据与从第三方收集的用户或设备数据相关联，用于定向投放广告或衡量广告效果的目的，也不会与数据代理共享用户或设备数据。</p><p>如果你不想在这些 app 中接收 Apple 广告平台针对你的兴趣投放的广告，你可以选择停用“个性化广告”，这样不管你在什么设备上登录你的 Apple 账户，都不再会收到此类广告。在 iOS、iPadOS 或 visionOS 设备上，前往“设置”>“隐私与安全性”>“Apple 广告”，然后轻点并关闭“个性化广告”，即可停用个性化广告。在 Mac 上，前往“系统设置”>“隐私与安全性”>“隐私”>“广告”，然后取消选中“个性化广告”，即可停用个性化广告。你可能仍会在 App Store、Apple News 或“股市”中看到基于背景信息 (例如，你的搜索查询，或是你正在查看的频道) 的广告。如果停用“允许 App 请求跟踪”，则第三方 app 将无法请求使用广告标识符，这是一种由设备上操作系统提供的非个人标识符，可跟踪你在其他公司拥有的 app 和网站上的活动。</p><p>有关 Apple 投放的广告和隐私方面的更多信息，请访问 <a href="/legal/privacy/data/ww/apple-advertising">apple.com.cn/legal/privacy/data/zh-cn/apple-advertising</a>。</p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - 国家/地区间的个人数据传输"> <div class="header-wrapper"> <h2 id="accordion-label-b1f30ba6674865df95faa54d8448332d" class="accordion-headline typography-callout">国家/地区间的个人数据传输</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-b1f30ba6674865df95faa54d8448332d" aria-labelledby="accordion-label-b1f30ba6674865df95faa54d8448332d"></button> </div> <div class="accordion-panel" id="accordion-panel-b1f30ba6674865df95faa54d8448332d" aria-hidden="true"> <div class="accordion-content"> <p>Apple 产品和服务可将你与世界紧密连接在一起。为了实现这一目标，<b>你的个人数据可能会被传输到世界各地的实体或被其访问</b> (包括 Apple 附属公司)，用于进行本隐私政策中所述的、与你使用我们的产品和服务相关的处理活动。Apple 遵守在国家/地区间传输个人数据的相关适用法律，以确保你的数据在任何地方都受到保护。</p><p><b>控制你个人数据的 Apple 实体可能会因你居住的地方而有所不同。</b>例如，Apple Store 商店信息由每个国家/地区的各个零售实体控制，而与 Apple 媒体服务相关的个人数据可能由服务条款中描述的各种 Apple 实体控制。如果你不居住在美国境内，你的个人数据可能由 Apple Inc. 和其他 Apple 附属公司代表你所在司法辖区内控制个人数据的 Apple 实体进行处理。例如，Apple 在全球范围内收集图像和相关数据来改进 Apple 地图，以及支持我们的“四处看看”功能，这些图像和相关数据将传输到加利福尼亚的 Apple Inc.。 </p><p>与欧洲经济区、英国和瑞士的个人相关的个人数据由位于爱尔兰的 Apple Distribution International Limited 控制。Apple 在欧洲经济区、英国和瑞士收集到的个人数据，在国家/地区间传输数据时适用<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en">标准合同条款</a>。如果你有疑问或需要 Apple 标准合同条款的副本，请通过以下网址联系我们：<a href="/legal/privacy/contact/">apple.com.cn/privacy/contact</a>。</p><p>由 <a href="affiliated-company/">Apple 或 Apple 在全球范围内的附属公司</a>收集的个人数据通常由 Apple Inc. 存储在美国。无论你的个人数据存储在何处，Apple 都会采取同样高水平的保护和防护措施。 <p>Apple 在隐私保护方面的做法 (如本隐私政策所述) 符合全球跨境隐私规则 (CBPR) 体系和全球数据处理者隐私识别 (PRP) 体系。如需进一步了解全球 CBPR 和 PRP 体系，请访问<a href="https://www.globalcbpr.org/">全球 CBPR 论坛</a>。如需查看我们的认证，请访问 <a href="https://cbprs.org/">CBPR 体系合规性目录</a>。如需进一步了解我们参与计划的范围，或通过我们的责任代理 <a href="https://bbbprograms.org/programs/all-programs/GlobalPrivacyDivision/gpd-complaints-portal">BBB 国家计划</a>提交隐私方面的咨询，请访问：<p><ul><li><p><a href="https://privacyseals.bbbprograms.org/seal/Confirmation/1114171343">跨境隐私规则计划</a></p></li><li><p><a href="https://privacyseals.bbbprograms.org/seal/Confirmation/195838664">数据处理者隐私识别计划</a></p></li></ul><p>与中华人民共和国境内个人相关的个人数据可能由 Apple 在中华人民共和国以外的国家/地区 (例如，美国的 Apple Inc.，或爱尔兰共和国的 Apple Distribution International Limited) 进行处理。如果发生这种情况，我们将遵循当地法律 (包括《个人信息保护法》) 进行处理。出于本隐私政策中规定的处理目的，Apple 可能还会将此类个人数据传输给第三方服务提供商，后者可能会储存数据，或将数据传输到中华人民共和国以外的国家/地区。有关更多信息，请访问<a href="https://www.apple.com.cn/legal/privacy/disclosure/">中国大陆隐私信息披露</a>。</p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - 公司全体对保护你隐私的承诺"> <div class="header-wrapper"> <h2 id="accordion-label-7df1f41e2d6943a0b9068bedd134c605" class="accordion-headline typography-callout">公司全体对保护你隐私的承诺</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-7df1f41e2d6943a0b9068bedd134c605" aria-labelledby="accordion-label-7df1f41e2d6943a0b9068bedd134c605"></button> </div> <div class="accordion-panel" id="accordion-panel-7df1f41e2d6943a0b9068bedd134c605" aria-hidden="true"> <div class="accordion-content"> <p>为确保你个人数据的安全，我们向全体 Apple 员工传达了公司的隐私和安全准则，并在公司内部严格执行隐私保护措施。</p> </div> </div> </li> <li class="accordion-item" data-analytics-title="accordion open - 隐私问题"> <div class="header-wrapper"> <h2 id="accordion-label-17acc4ff5253f26f5095312fb689542e" class="accordion-headline typography-callout">隐私问题</h2> <button class="icon icon-plus" aria-expanded="false" aria-controls="accordion-panel-17acc4ff5253f26f5095312fb689542e" aria-labelledby="accordion-label-17acc4ff5253f26f5095312fb689542e"></button> </div> <div class="accordion-panel" id="accordion-panel-17acc4ff5253f26f5095312fb689542e" aria-hidden="true"> <div class="accordion-content"> <p><b>如果你对 Apple 的隐私政策或隐私保护方面的做法 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