Digital Marketing News & Insights

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class="mp-option">Contact</a> </li> </ul> </div> </nav>  <div class="mp-scroller"> <div class="heading-box heading-box--white " > <div class="heading-box__content row"> <div class="columns small-centered medium-9"> <h1>Blog</h1> <p>We want to keep you posted on what's happening in digital design, e-commerce and everything creative..</p> </div> </div> </div> <div class="wrapper wrapper--equal-gutters wrapper--grey"> <div class="row small-up-1 medium-up-2 large-up-3 blog-snippets"> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/why-brand-purpose-matters"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/Thumbnail.png" class="blog-snippet__img" alt="Why Brand Purpose Matters"></a> <p class="blog-snippet__date">17 May 2018</p> <a href="https://www.burnthebook.co.uk/blog/why-brand-purpose-matters" class="blog-snippet__link"> <h3 class="blog-snippet__title">Why Brand Purpose Matters</h3> </a> <p class="blog-snippet__content">A powerful brand purpose allows you to connect with your customers on an emotional level, creating brand loyalty and repeat business.</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/print-marketing-using-print-revival-as-a-point-of-difference"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/printresurgence_mainimage6_605x454.jpg" class="blog-snippet__img" alt="Print Marketing: Using the Resurgence of Print as a Point of Difference"></a> <p class="blog-snippet__date">11 January 2018</p> <a href="https://www.burnthebook.co.uk/blog/print-marketing-using-print-revival-as-a-point-of-difference" class="blog-snippet__link"> <h3 class="blog-snippet__title">Print Marketing: Using the Resurgence of Print as a Point of Difference</h3> </a> <p class="blog-snippet__content">Phil Newson, Founder and MD at Burnthebook, believes direct mail in the form of print is making a comeback, although in a more refined and targeted way.</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/marketing-for-generation-z"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/Gen-Z-605x454px.jpg" class="blog-snippet__img" alt="Marketing to Generation ‘Z’"></a> <p class="blog-snippet__date">2 January 2018</p> <a href="https://www.burnthebook.co.uk/blog/marketing-for-generation-z" class="blog-snippet__link"> <h3 class="blog-snippet__title">Marketing to Generation ‘Z’</h3> </a> <p class="blog-snippet__content">Generation Z are the biggest online consumers. Born between 1995 and 2009, this generation has been connected to technology and the internet from birth. </p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/black-friday-marketing-campaign-tips"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/BF-blog-thumb.jpg" class="blog-snippet__img" alt="6 Black Friday Marketing Campaign Tips"></a> <p class="blog-snippet__date">23 November 2017</p> <a href="https://www.burnthebook.co.uk/blog/black-friday-marketing-campaign-tips" class="blog-snippet__link"> <h3 class="blog-snippet__title">6 Black Friday Marketing Campaign Tips</h3> </a> <p class="blog-snippet__content">It's not too late to make the most of Black Friday! Burnthebook have 6 quick useful tips on how to prepare and enhance your Black Friday promotions.</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/hermes-awards-2017"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/605-x-454-thumbnail.jpg" class="blog-snippet__img" alt="Hermes Creative Awards 2017"></a> <p class="blog-snippet__date">9 May 2017</p> <a href="https://www.burnthebook.co.uk/blog/hermes-awards-2017" class="blog-snippet__link"> <h3 class="blog-snippet__title">Hermes Creative Awards 2017</h3> </a> <p class="blog-snippet__content">We are delighted to have won two awards at the International Hermes Creative Awards!</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/the-ecommerce-store-health-checklist"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/rocket_thumb.png" class="blog-snippet__img" alt="eCommerce Store Checklist 2018: Your Essential Online Guide"></a> <p class="blog-snippet__date">2 February 2017</p> <a href="https://www.burnthebook.co.uk/blog/the-ecommerce-store-health-checklist" class="blog-snippet__link"> <h3 class="blog-snippet__title">eCommerce Store Checklist 2018: Your Essential Online Guide</h3> </a> <p class="blog-snippet__content">We caught up with Burnthebook Operations Director, Jackie, as she shares her tips on how to get your eCommerce store ready to face the challenges that lay ahead in 2018.</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/cream-awards-2016"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/cream-awards-605x454_161027_105151.png" class="blog-snippet__img" alt="Cream Awards 2016"></a> <p class="blog-snippet__date">28 October 2016</p> <a href="https://www.burnthebook.co.uk/blog/cream-awards-2016" class="blog-snippet__link"> <h3 class="blog-snippet__title">Cream Awards 2016</h3> </a> <p class="blog-snippet__content">Here at Burnthebook we got some fabulous news today and we are absolutely over the moon.</p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/10-important-tips-to-improving-your-website-security"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/website_secuirty_605x454.jpg" class="blog-snippet__img" alt="10 Important Website Security Checks"></a> <p class="blog-snippet__date">20 October 2016</p> <a href="https://www.burnthebook.co.uk/blog/10-important-tips-to-improving-your-website-security" class="blog-snippet__link"> <h3 class="blog-snippet__title">10 Important Website Security Checks</h3> </a> <p class="blog-snippet__content">Website security should be the first priority of any online business, regardless of the website’s size and complexity or whether it handles any personal information. </p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/how-a-responsive-ecommerce-site-increases-sales"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/responsive-ecommerce-605x454px.jpg" class="blog-snippet__img" alt="Responsive eCommerce Design"></a> <p class="blog-snippet__date">27 April 2016</p> <a href="https://www.burnthebook.co.uk/blog/how-a-responsive-ecommerce-site-increases-sales" class="blog-snippet__link"> <h3 class="blog-snippet__title">Responsive eCommerce Design</h3> </a> <p class="blog-snippet__content">Responsive design is fast becoming standard practice for many websites, especially in eCommerce. </p> </div> <div class="columns blog-snippet"> <a href="https://www.burnthebook.co.uk/blog/ecommerce-site-speed"><img src="https://www.burnthebook.co.uk/images/uploads/blogposts/ecommerce_site_speed_605x454px.jpg" class="blog-snippet__img" alt="eCommerce site speed"></a> <p class="blog-snippet__date">23 January 2015</p> <a href="https://www.burnthebook.co.uk/blog/ecommerce-site-speed" class="blog-snippet__link"> <h3 class="blog-snippet__title">eCommerce site speed</h3> </a> <p class="blog-snippet__content">The speed of your eCommerce website affects not only your rankings in the search engines but also your sales. 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