9th Edition State of Marketing Report

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Learn how marketers are: </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> <ul class="enhanced-unordered-list"> <li>Building a unified data strategy</li> <li>Delivering personalization at scale</li> <li>Driving loyalty and account-based engagement</li> <li>Investing in and implementing AI</li> </ul> </div> </div> <div class="headingComponent parbase section"> <h3 id="explore-key-insights-below" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-8 col-lg-10 margin-30-top-lg margin-10-bottom-lg margin-30-bottom-xs " style="; "> <span class=" header-text "> Explore key insights below. </span> </h3> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-80-top-lg margin-0-top-xs margin-40-bottom-lg column-container-component"> <div class="bg-karl-the-fog bg-opacity" style="opacity:0.9;">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="formContainerV2 parbase section"><div class="form-container-v2 sfdc-form-day sfdc-form-closed sfdc-form-small "> <div class="form-header-wrap"> <div class="headingComponent parbase section"> <h4 id="looking-for-the-complete-state-of-marketing-report-fill-out-the-form-below" class=" h4 text-night text-left salesforce-sans-regular col-sm-12 col-md-12 col-lg-12 margin--10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Looking for the complete "State of Marketing Report"? 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"> <span class=" header-text "> A sneak peek into the State of Marketing report: </span> </h2> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-20-top-lg center-img-horizontally " alt="Add Data to Customer Journey" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/form/som-section-1.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h2 id="marketers-pursue-ai-ambitions-with-some-difficulties" class=" avantgarde-m text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-10-top-sm margin-30-bottom-lg " style="; "> <span class=" header-text "> Marketers pursue AI ambitions with some difficulties. </span> </h2> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <p id="leveraging-ai-is-top-of-mind-for-marketers-both-as-a-goal-to-meet-and-a-challenge-to-navigate" class=" h4 text-night text-center salesforce-sans-regular " style="; "> <span class=" header-text "> Leveraging AI is top of mind for marketers, both as a goal to meet and a challenge to navigate. </span> </p> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="spacerComponent parbase section"><div class="spacer " style="height:40px;"></div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="htmlComponent parbase section"> <div class="margin-40-bottom-lg margin-20-bottom-md"><div class='tableauPlaceholder' id='viz1715188179037' style='position: relative'><noscript><a href='#'><img alt='EMBED 1 ' src='_https_//public.tableau.com/static/images/Ma/MarketersTopPrioritiesandChallenges/EMBED1/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='MarketersTopPrioritiesandChallenges/EMBED1' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/Ma/MarketersTopPrioritiesandChallenges/EMBED1/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1715188179037'); 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"> <span class=" header-text "> Generative and predictive AI become marketing mainstays. </span> </h2> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <p id="marketers-are-embracing-ai-to-predict-create-and-integrate-at-scale" class=" h4 text-night text-center salesforce-sans-regular " style="; "> <span class=" header-text "> Marketers are embracing AI to predict, create, and integrate at scale. </span> </p> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="spacerComponent parbase section"><div class="spacer " style="height:40px;"></div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="htmlComponent parbase section"> <div class="margin-40-bottom-lg margin-20-bottom-md"><div class='tableauPlaceholder' id='viz1715188220574' style='position: relative'><noscript><a href='#'><img alt='EMBED 2 ' src='_https_//public.tableau.com/static/images/To/TopAIUse-Cases/EMBED2/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='TopAIUse-Cases/EMBED2' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/To/TopAIUse-Cases/EMBED2/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1715188220574'); 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"> <span class=" header-text "> Real-time data encounters speed bumps. </span> </h2> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <p id="over-half-of-marketers-have-real-time-data-at-their-disposal-the-problem-they-need-technical-assistance-to-activate-it" class=" h4 text-night text-center salesforce-sans-regular " style="; "> <span class=" header-text "> Over half of marketers have real-time data at their disposal. 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"> <span class=" header-text "> More Resources </span> </h2> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-60-bottom-lg margin-30-bottom-md column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-snow resource-hub-1 " data-equalize="resource-hub-1"> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/products/marketing/?d=cta-bottom-row-1"> <a href="https://www.salesforce.com/products/marketing/?d=cta-bottom-row-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="Marketing Cloud Overview" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/form/marketing-category-og%201.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <h3 id="marketing-cloud-overview" class=" h5 text-stratus text-left salesforce-sans-bold " style="; "> <span class=" header-text "> Marketing Cloud Overview </span> </h3> </div> <div class="headingSmallLightComponent headingComponent parbase section"> <h4 id="see-how-top-brands-activate-data-and-ai-with-salesforce-to-grow-customer-relationships" class=" h3 text-link text-left salesforce-sans-light margin-10-bottom-lg margin-10-bottom-md margin-10-bottom-sm margin-10-bottom-xs holiday-title" style="; " data-equalize="holiday-title"> <span class=" header-text head-text "> See how top brands activate data and AI with Salesforce to grow customer relationships. </span> </h4> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/products/marketing/">See how top brands activate data and AI with Salesforce to grow customer relationships. </a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail bg-snow resource-hub-1 " data-equalize="resource-hub-1"> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/products/data-cloud-marketing/?d=cta-bottom-row-2"> <a href="https://www.salesforce.com/products/data-cloud-marketing/?d=cta-bottom-row-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Salesforce Data Cloud" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/form/Data%20Cloud%20-%20Newsroom%201.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <h3 id="salesforce-data-cloud" class=" h5 text-stratus text-left salesforce-sans-bold " style="; 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