Join the single largest PMM community in the world

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Join the single largest PMM community in the world</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6053654572517474" crossorigin="anonymous"></script> <meta name="author" content="Product Marketing Alliance"> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "lk29e8rrru"); </script> <script> window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.showLeaderCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Product Marketing Alliance"; primary_tag = ""; authors.push("Product Marketing Alliance") analytics.addSourceMiddleware(checkUserId); analytics.load('1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags } }); }}(); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <meta name="description" content="Your gateway to continued professional product marketing development - PMA Pro Membership."> <link rel="icon" href="https://www.productmarketingalliance.com/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png" type="image/png"> <link rel="canonical" href="https://www.productmarketingalliance.com/pro-membership-plan/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Product Marketing Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Join the single largest PMM community in the world"> <meta property="og:description" content="Empower your product marketing strategy"> <meta property="og:url" content="https://www.productmarketingalliance.com/pro-membership-plan/"> <meta property="og:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Membership_Meta_Images_3.png"> <meta property="article:published_time" content="2023-02-15T12:53:32.000Z"> <meta property="article:modified_time" content="2024-09-18T16:29:28.000Z"> <meta property="article:publisher" content="https://www.facebook.com/productmarketingalliance/"> <meta property="article:author" content="https://www.facebook.com/productmarketingalliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Join the single largest PMM community in the world"> <meta name="twitter:description" content="Empower your product marketing strategy"> <meta name="twitter:url" content="https://www.productmarketingalliance.com/pro-membership-plan/"> <meta name="twitter:image" content="https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Membership_Meta_Images_3.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Product Marketing Alliance"> <meta name="twitter:site" content="@PMMalliance"> <meta name="twitter:creator" content="@PMMalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Product Marketing Alliance", "url": "https://www.productmarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" } }, "author": { "@type": "Person", "name": "Product Marketing Alliance", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png", "width": 1024, "height": 1024 }, "url": "https://www.productmarketingalliance.com/author/pma/", "sameAs": [ "https://productmarketingalliance.com", "https://www.facebook.com/productmarketingalliance", "https://twitter.com/PMMalliance" ] }, "headline": "Join the single largest PMM community in the world", "url": "https://www.productmarketingalliance.com/pro-membership-plan/", "datePublished": "2023-02-15T12:53:32.000Z", "dateModified": "2024-09-18T16:29:28.000Z", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/size/w1200/2024/09/PMA_Membership_Meta_Images_3.png", "width": 1200, "height": 630 }, "description": "Empower your product marketing strategy", "mainEntityOfPage": "https://www.productmarketingalliance.com/pro-membership-plan/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Product Marketing Alliance" href="https://www.productmarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.productmarketingalliance.com/" data-key="037ff1b85788b54823bfa76dff" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="037ff1b85788b54823bfa76dff" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://product-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.productmarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=40a0ffb3ca"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=40a0ffb3ca"> <script defer src="/public/comment-counts.min.js?v=40a0ffb3ca" data-ghost-comments-counts-api="https://www.productmarketingalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=40a0ffb3ca"></script><style>:root {--ghost-accent-color: #fe5d4c;}</style> <script> const community = "pma"; </script>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-KVYRMDNSEY"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-KVYRMDNSEY'); </script> <script> window.inArticleAdList = [ { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Certifications/certified-desk-bottom.png', url: 'https://learning.productmarketingalliance.com/' }, { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', url: 'https://www.productmarketingalliance.com/pro-plus-membership/' } ]; </script> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7018118491712057" crossorigin="anonymous"></script> <script> window.postAdsList = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-top.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-mob-top.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'top', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/inhouse-certification-ads/side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: 'Metrics and OKRs', display_location_screen: 'right', type: 'Virtual courses', description: '', buttonText: '', url: '', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'bottom', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' } ]; </script> <script> window.execPlusStripeIdList = [ 'price_1MqdS5J9KRHkVzc0L1dVno5M', 'price_1N0hYTJ9KRHkVzc0Gl6n6jAX', 'price_1MqdS6J9KRHkVzc0dODMh7Z6', 'price_1MyzLhJ9KRHkVzc0L7O66JZo', 'price_1N18PjJ9KRHkVzc0TkHVyL8i', 'price_1OgWz1J9KRHkVzc05Dyl9k89', 'price_1P429tJ9KRHkVzc0IRVaQAB0', 'price_1OZsb4J9KRHkVzc0hm4cxoTt' ]; window.proPlusStripeIdList = [ 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1MoieHJ9KRHkVzc0UZ9N7Buy', 'price_1N0RmIJ9KRHkVzc0qlnofGqm', 'price_1MyzItJ9KRHkVzc0gYoxXrBu', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1Nixk1J9KRHkVzc0Nsw4sujW', 'price_1Nig2LJ9KRHkVzc07q61PWUJ', 'price_1NhbqjJ9KRHkVzc0chiQ6KZt', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1NfgekJ9KRHkVzc0W7NxupYI', 'price_1NfgeIJ9KRHkVzc0ph7sJ5iY', 'price_1NfR4cJ9KRHkVzc0lOxet6NT', 'price_1NfR1NJ9KRHkVzc0CHs9MHAy', 'price_1P41yZJ9KRHkVzc05lyiPf4e', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1O9TzOJ9KRHkVzc057bEdWXO', 'price_1OKmipJ9KRHkVzc0i45uLZhH', 'price_1O9TxLJ9KRHkVzc0VEARvEvg', 'price_1Nhb7VJ9KRHkVzc0Cp1RTwex', 'price_1PP4qgJ9KRHkVzc0Jh5TcUga', 'price_1PP4qGJ9KRHkVzc0RhsWjjrv', 'price_1OhcMrJ9KRHkVzc0NHI0zvhU', 'price_1PP4elJ9KRHkVzc0uy3jX7xF', 'price_1Q12eJJ9KRHkVzc0dNUZzW0P', 'price_1Q0odZJ9KRHkVzc0v0PKCPqo' ]; window.execStripeIdList = [ 'price_1KsntHJ9KRHkVzc0MojcwRUH', 'price_1NmwOLJ9KRHkVzc06k6LiwvO', 'price_1KsnrwJ9KRHkVzc0DJzV1gKM', 'price_1M3mOvJ9KRHkVzc0lBlZ2F8X', 'price_1M30B1J9KRHkVzc00VYJvA1c', 'price_1M2k7JJ9KRHkVzc0Kiyw72iM', 'price_1M1t9JJ9KRHkVzc0FvT2bhuE', 'price_1M1zZrJ9KRHkVzc0p0tpR5R3', 'price_1LugJSJ9KRHkVzc0IfE1JTqp' ]; </script> <script> var userID = localStorage.getItem('user_id'); if(userID === null) { console.log('userID is null'); localStorage.setItem('user_id', ''); Intercom('update', {"user_id": ""}); } </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("ZQOQRJHQ8L62");}();</script> <script type="application/javascript"> (function(b,o,n,g,s,r,c){if(b[s])return;b[s]={};b[s].scriptToken="Xzk0MTQ4NzUxOQ";b[s].callsQueue=[];b[s].api=function(){b[s].callsQueue.push(arguments);};r=o.createElement(n);c=o.getElementsByTagName(n)[0];r.async=1;r.src=g;r.id=s+n;c.parentNode.insertBefore(r,c);})(window,document,"script","https://cdn.oribi.io/Xzk0MTQ4NzUxOQ/oribi.js","ORIBI"); </script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script> <script> var eventsList = [ { 'title': 'Product Marketing Summit', 'date': 'October 3-4, 2024', 'location': '<b>Boston</b>', 'url': 'https://world.productmarketingalliance.com/location/boston' }, { 'title': 'AI for Marketers Summit', 'date': 'October 24', 'location': '<b>San Francisco</b>', 'url': 'https://events.revenuemarketingalliance.com/location/sanfrancisco' }, { 'title': 'Product Marketing Summit', 'date': 'October 30, 2024', 'location': '<b>Singapore</b>', 'url': 'https://world.productmarketingalliance.com/location/singapore' }, { 'title': 'Product Marketing Summit', 'date': 'November 6-7, 2024', 'location': '<b>Sydney</b>', 'url': 'https://world.productmarketingalliance.com/location/sydney' }, { 'title': 'Product Marketing Summit', 'date': 'November 13-14, 2024', 'location': '<b>Chicago</b>', 'url': 'https://world.productmarketingalliance.com/location/chicago' }, { 'title': 'Product Marketing Summit', 'date': 'November 20-21, 2024', 'location': '<b>Toronto</b>', 'url': 'https://world.productmarketingalliance.com/location/toronto/' }, { 'title': 'Leadership Breakfast Briefing', 'date': 'December 3, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-breakfast-briefing/' }, { 'title': 'Leadership Dinner', 'date': 'December 4, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-dinners/' }, { 'title': 'Product Marketing Summit', 'date': 'December 4-5, 2024', 'location': '<b>London</b>', 'url': 'https://world.productmarketingalliance.com/location/london/' }, ]; </script>  <script src='https://js.tito.io/v1' async></script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script type="text/javascript"> //clarity (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "l134f76o5r"); </script>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>  <script> window.isTOCenabled = true; </script> </head> <body class="home-template page-template page-pro-membership-plan"> <div class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" alt="Product Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <span id="dropdown"><button class="button primary small button-green" id="dropbtn">Membership</button> <div id="dropdown-content"> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/"><h6>Individual</h6></a> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/?membership-type=teams"><h6>Teams</h6></a> </div> </span> </div> <a href="/content-hub/"> <div class="nav-icons nav-search"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> </a>  <div class="modular-navigation"> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Membership</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Pro membership</h5> <p>All you need to succeed</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-plan/"> <h6>Become a Pro member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> </div> </div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClick(event) { const thisElement = event.target; const thisElementChildrenWrapper = thisElement.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClickSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClickSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } const topNavArray = Array.from(document.querySelector('.modular-navigation').children) for (let i = 0; i < topNavArray.length - 1; i++) { const modNavMainArray = Array.from(topNavArray[i].children) if (modNavMainArray.length > 1) { const thisModNavMain = topNavArray[i]; thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClick); } /*** const modNavItemsArray = Array.from(modNavMainArray[1].children) for ( let j = 0; j < modNavItemsArray.length; j++) { const thisModNavItem = modNavItemsArray[j] console.log(thisModNavItem) thisModNavItem.addEventListener('click', modularNavHandleOnClickSub); } ***/ } const navClose = topNavArray[topNavArray.length - 1] const getModularNavMobile = document.querySelector('.nav-mobile-modular'); navClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <script type="text/javascript"> (function(w,d,t,u,n,s,e){w['SwiftypeObject']=n;w[n]=w[n]||function(){ (w[n].q=w[n].q||[]).push(arguments);};s=d.createElement(t); e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/style.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/membership.css?v=40a0ffb3ca" /> <main id="site-main" class="site-main outer"> <div class="page-container"> <section class="page-banner exec-plus"> <div class="page-content"> <div class="banner-title"> <h1>Get started with <span class="text-italic text-primary-coral-gradient">Pro membership</span></h1> <p>Join Pro now and embrace a world of exclusive benefits that will propel your career to new heights.</p> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-primary">Sign up to Pro</a> <br> <a class="btn btn-outline-white hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> <div class="video-with-sidebar"> <script src="https://fast.wistia.com/embed/medias/xsh881o72v.jsonp" async></script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <div class="wistia_responsive_padding" style="position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_xsh881o72v seo=true videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/xsh881o72v/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /> </div> </div> </div> </div> <div class="side-links"> <h5>Jump to...</h5> <a href="#about-pro" class="arrow-link smooth-scroll">About Pro</a> <a href="#why-signup" class="arrow-link smooth-scroll">Why sign up?</a> <a href="#whats-included" class="arrow-link smooth-scroll">What’s included</a> <a href="#case-study" class="arrow-link smooth-scroll">Case studies</a> <a href="#faqs" class="arrow-link mb-40 smooth-scroll">FAQs</a> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-primary">Sign up to Pro</a> <a class="btn btn-outline-white hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> </div> </div> </section> <section class="awards-container"> <div class="content-wrap"> <div> <h3>Award-winning institution <span class="text-italic text-primary-coral-gradient">for award-winning product marketers</span></h3> </div> <div> <img class="h-119" src="/assets/img/g2-badge-2.svg"/> <img class="h-119" src="/assets/img/g2-badge-1.svg"/> <img class="h-72" src="/assets/img/FT_Top_1000.svg"/> <img class="h-119" src="/assets/img/ST_HUNDRED_LOGO_HOIZ_1x1_RGB 1.svg"/> </div> </div> </section> <section id="about-pro" class="ltr-section"> <div class="ltr-content"> <div class="image"> <img src="/assets/img/pro-illustration.svg"/> </div> <div class="content"> <h2>Accelerate your <span class="text-italic text-primary-coral-gradient">product marketing career</span></h2> <p>Tap into a wealth of resources and insights tailored specifically for product marketers just like you. From trend reports and workshops to mentorships and networking, Pro gives you everything you need to master product marketing and accelerate your career. </p> <ul> <li>You’ll gain access to premium content such as advanced learning paths, insider tips, and bonus materials. </li> <li>Connect and build relationships with high-caliber product marketing professionals. Learn from and influence your peers.</li> <li>Stand out and gain visibility by being part of an exclusive community.</li> <li>Gain insider knowledge of trends, strategies, and best practices that give you a competitive edge.</li> <li>Save money with special discounts while getting tools to grow your career as a product marketing pro.</li> <li>Keep your career moving forward with access to unique job listings and career opportunities.</li> </ul> <div class="btn-group"> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Sign up to Pro</a> <a href="#whats-included" class="btn btn-outline">See all inclusions</a> </div> </div> </div> </section> <section id="why-signup" class="insider-section"> <div class="insider-content"> <div class="col-group space-between align-items-end mb-40"> <h2 class="mb-0 s-mb-24 title-with-star">Why go <span class="text-italic text-primary-coral-gradient">Pro?</span></h2> <div class="btn-group"> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-primary">Sign up to Pro</a> <a class="btn btn-outline-white hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> </div> <div class="insider-cards"> <div class="insider-card"> <img src="/assets/img/icon1.svg"/> <h4>Wide range of tools</h4> <p>Access an ever-growing bank of accredited certifications, real-world case studies, tried + tested templates, and solution-focused events, to fulfill all your L&D needs.</p> </div> <div class="insider-card"> <img src="/assets/img/icon2.svg"/> <h4>Fill knowledge gaps</h4> <p>Gain insider knowledge of trends, strategies, and best practices that fill knowledge gaps and give you a competitive edge.</p> </div> <div class="insider-card"> <img src="/assets/img/icon3.svg"/> <h4>Learn how you want</h4> <p>You have flexibility to learn through whichever method suits you best. Choose your own learning path that fits your schedule and style.</p> </div> </div> </div> </section> <section class="partners-ratings mt-neg-2"> <p>5 star ratings from:</p> <div class="logos"> <img src="/assets/img/partners-logo/google-rating.svg"> <img src="/assets/img/partners-logo/trustpilot-rating.svg"> <img src="/assets/img/partners-logo/g2-rating.svg"> </div> </section> <section class="slider-section mt-neg-2"> <div class="slider-content"> <div class="slider-wrapper"> <div class="slide-item active" data-index="0"> <img class="auth-img" src="/assets/img/testimonial/Sandeep Rath.png"/> <div class="slide-content"> <p>"In a world where the PMM function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded PMM leader."</p> <p><b>Sandeep Rath</b> <br>Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity</p> <img class="testimonial-logo" src="/assets/img//partners-logo/Akamai_Certified_Logo_White.svg"/> </div> </div> <div class="slide-item" data-index="1"> <img class="auth-img" src="/assets/img/testimonial/Mathew Sedze.png"/> <div class="slide-content"> <p>“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."</p> <p><b>Mathew Sedze</b> <br>Product Marketing Manager</p> <img class="testimonial-logo" src="/assets/img/partners-logo/microsoft-white.svg"/> </div> </div> <div class="slide-item" data-index="2"> <img class="auth-img" src="/assets/img/testimonial/Bradley Harrad.png"/> <div class="slide-content"> <p>"I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company."</p> <p><b>Bradley Harrad</b> <br>Product Marketing Expert</p> </div> </div> </div> <div class="slider-controller"> <a id="slideLeft"><img src="/assets/img/vector-left.svg"/></a> <a id="slideRight"><img src="/assets/img/vector-right.svg"/></a> </div> </div> </section> <section id="whats-included" class="pricing-section exec-plus"> <div class="pricing-content"> <h2>What’s <span class="text-italic text-primary-coral-gradient">included</span></h2> <div class="pricing-description"> <p>Get access to world class resources worth $1,440+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketers, you’ll have everything you need to launch your career and tackle everyday challenges with confidence.</p> <div class="btn-group"> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Subscribe to Pro</a> <a class="btn btn-outline hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> </div> </div> <div class="package-details"> <div class="package-menu"> <a class="menu-item active" menu-data="Exclusive content">Exclusive content</a> <a class="menu-item" menu-data="Templates">Templates</a> <a class="menu-item" menu-data="Reports">Reports</a> <a class="menu-item" menu-data="On-demand videos">On-demand videos</a> <a class="menu-item" menu-data="Mentor program">Mentor program</a> <a class="menu-item" menu-data="Learning paths & toolkits">Learning paths & toolkits</a> <a class="menu-item" menu-data="Discounts">Discounts</a> <a class="menu-item" menu-data="Members-only events">Members-only events</a> <a class="menu-item"menu-data="Members-only community">Members-only community</a> </div> <div class="package-descriptions"> <div class="package-detail active" package-details-for="Exclusive content"> <p>Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.</p> <div class="package-images"> <img class="h-48" src="/assets/img/partners-logo/linkedin.svg"/> <img class="h-48" src="/assets/img/partners-logo/Etsy_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/amazon.svg"/> <img class="h-48" src="/assets/img/partners-logo/Gong_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Clozd_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/salesforce.svg"/> <img class="h-48" src="/assets/img/partners-logo/Crayon_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Zendesk_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Genesys_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Uber_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Atlassian_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Wistia_Certified_Logo_Black.svg"/> </div> </div> <div class="package-detail" package-details-for="Templates"> <p>Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.</p> <div class="key-takeaway no-border"> <ul> <li>Discovery</li> <li>Personas</li> <li>Positioning</li> <li>Go-to-Market</li> <li>Sales enablement</li> <li>Onboarding</li> </ul> </div> <p>Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.</p> <a href="https://www.productmarketingalliance.com/templates-frameworks/" class="btn btn-outline">See some templates</a> </div> <div class="package-detail" package-details-for="Reports"> <p>Get first-hand insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.</p> <div class="key-takeaway no-border"> <ul> <li>Industry reports</li> <li>Comprehensive eBooks</li> <li>Strategic playbooks</li> </ul> </div> <a href="https://www.productmarketingalliance.com/product-marketing-resources/" class="btn btn-outline">Get ungated access</a> </div> <div class="package-detail" package-details-for="On-demand videos"> <p>Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.</p> <p>Learn from the likes of:</p> <div class="package-images"> <img class="h-48" src="/assets/img/partners-logo/linkedin.svg"/> <img class="h-48" src="/assets/img/partners-logo/Etsy_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/amazon.svg"/> <img class="h-48" src="/assets/img/partners-logo/Gong_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Clozd_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/salesforce.svg"/> <img class="h-48" src="/assets/img/partners-logo/Crayon_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Zendesk_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Genesys_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Uber_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Atlassian_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Wistia_Certified_Logo_Black.svg"/> </div> </div> <div class="package-detail" package-details-for="Mentor program"> <p>Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.</p> <br> <p>Become a mentor:</p> <div class="key-takeaway no-border"> <ul> <li>Help other product marketers reach their potential</li> <li>Give back to the community and leave your own legacy</li> <li>Gain fresh perspectives and learn from your protégé</li> <li>Level-up your career and forge new, lasting relationships</li> <li>Earn extra income by doing something you love</li> </ul> </div> <br> <p>Become a mentee:</p> <div class="key-takeaway no-border"> <ul> <li>Tap into invaluable expertise and advance your career</li> <li>Pick a mentor perfectly suited to your circumstances</li> <li>Complete, confidential 1-on-1 time to ask what you want</li> <li>Grow your network and learn from topic-specific specialists</li> <li>Solve problems and up-skill with 100% confidence</li> </ul> </div> <a href="https://www.productmarketingalliance.com/mentorship-program-bianca-stanescu-kushal-khandelwal/" class="btn btn-outline">Read a case study</a> </div> <div class="package-detail" package-details-for="Learning paths & toolkits"> <p>Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.</p> <div class="key-takeaway no-border"> <ul> <li>Each track is designed to take around 1 hour and 6-8 weeks to complete.</li> <li>Each week consists of a blend of videos, guides, and templates.</li> </ul> </div> <a href="https://www.productmarketingalliance.com/learning-paths-preview/" class="btn btn-outline">Get a free preview</a> </div> <div class="package-detail" package-details-for="Discounts"> <p>Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.</p> </div> <div class="package-detail" package-details-for="Members-only events"> <p>Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.</p> <div class="key-takeaway no-border"> <ul> <li>Member masterclass</li> <li>PMM Powerhour</li> </ul> </div> </div> <div class="package-detail" package-details-for="Members-only community"> <p>Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.</p> </div> </div> </div> <div class="package-details-mobile"> <div class="accordion"> <button class="accordion is-open">Exclusive content</button> <div class="accordion-content"> <p>Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.</p> <div class="package-images"> <img class="h-48" src="/assets/img/partners-logo/linkedin.svg"/> <img class="h-48" src="/assets/img/partners-logo/Etsy_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/amazon.svg"/> <img class="h-48" src="/assets/img/partners-logo/Gong_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Clozd_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/salesforce.svg"/> <img class="h-48" src="/assets/img/partners-logo/Crayon_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Zendesk_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Genesys_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Uber_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Atlassian_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Wistia_Certified_Logo_Black.svg"/> </div> </div> <button class="accordion">Templates</button> <div class="accordion-content"> <p>Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.</p> <div class="key-takeaway no-border"> <ul> <li>Discovery</li> <li>Personas</li> <li>Positioning</li> <li>Go-to-Market</li> <li>Sales enablement</li> <li>Onboarding</li> </ul> </div> <p>Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.</p> <a href="https://www.productmarketingalliance.com/templates-frameworks/" class="btn btn-outline">See some templates</a> </div> <button class="accordion">Reports</button> <div class="accordion-content"> <p>Get first-hand insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.</p> <div class="key-takeaway no-border"> <ul> <li>Industry reports</li> <li>Comprehensive eBooks</li> <li>Strategic playbooks</li> </ul> </div> <a href="https://www.productmarketingalliance.com/product-marketing-resources/" class="btn btn-outline">Get ungated access</a> </div> <button class="accordion">On-demand videos</button> <div class="accordion-content"> <p>Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.</p> <p>Learn from the likes of:</p> <div class="package-images"> <img class="h-48" src="/assets/img/partners-logo/linkedin.svg"/> <img class="h-48" src="/assets/img/partners-logo/Etsy_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/amazon.svg"/> <img class="h-48" src="/assets/img/partners-logo/Gong_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Clozd_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/salesforce.svg"/> <img class="h-48" src="/assets/img/partners-logo/Crayon_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Zendesk_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Genesys_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Uber_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Atlassian_Certified_Logo_Black.svg"/> <img class="h-48" src="/assets/img/partners-logo/Wistia_Certified_Logo_Black.svg"/> </div> </div> <button class="accordion">Mentor program</button> <div class="accordion-content"> <p>Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.</p> <br> <p>Become a mentor:</p> <div class="key-takeaway no-border"> <ul> <li>Help other product marketers reach their potential</li> <li>Give back to the community and leave your own legacy</li> <li>Gain fresh perspectives and learn from your protégé</li> <li>Level-up your career and forge new, lasting relationships</li> <li>Earn extra income by doing something you love</li> </ul> </div> <br> <p>Become a mentee:</p> <div class="key-takeaway no-border"> <ul> <li>Tap into invaluable expertise and advance your career</li> <li>Pick a mentor perfectly suited to your circumstances</li> <li>Complete, confidential 1-on-1 time to ask what you want</li> <li>Grow your network and learn from topic-specific specialists</li> <li>Solve problems and up-skill with 100% confidence</li> </ul> </div> <a href="https://www.productmarketingalliance.com/mentorship-program-bianca-stanescu-kushal-khandelwal/" class="btn btn-outline">Read a case study</a> </div> <button class="accordion">Learning paths & toolkits</button> <div class="accordion-content"> <p>Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.</p> <div class="key-takeaway no-border"> <ul> <li>Each track is designed to take around 1 hour and 6-8 weeks to complete.</li> <li>Each week consists of a blend of videos, guides, and templates.</li> </ul> </div> <a href="https://www.productmarketingalliance.com/learning-paths-preview/" class="btn btn-outline">Get a free preview</a> </div> <button class="accordion">Discounts</button> <div class="accordion-content"> <p>Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.</p> </div> <button class="accordion">Members-only events</button> <div class="accordion-content"> <p>Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.</p> <div class="key-takeaway no-border"> <ul> <li>Member masterclass</li> <li>PMM Powerhour</li> </ul> </div> </div> <button class="accordion">Members-only community</button> <div class="accordion-content"> <p>Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.</p> </div> </div> </div> </section> <section class="rtl-section mt-neg-2 exec-plus-bg m-pb-480"> <div class="rtl-content"> <div class="content"> <h2>Get free access to <span class="text-italic text-primary-coral-gradient">these templates...</span></h2> <p>Unlock a treasure trove of expertly designed templates and frameworks with our membership plan. Whether you're refining your marketing strategy, optimizing customer journeys, or scaling your product, we've got the tools you need. Don't reinvent the wheel—sign up today and start executing like a pro!</p> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-primary">Sign up</a><br><br><br> <div class="row-slider-container"> <ul class="row-slider"> <li>CAB strategy one-pager</li> <li>PMA Marketing mix framework</li> <li>Competitive intelligence - Porter’s five forces</li> <li>Customer feedback questions</li> <li>Win-loss interview questions</li> <li>Business case template</li> <li>Competitor SWOT analysis</li> <li>Competitive intelligence checklist</li> <li>Win-loss email invite template</li> <li>Market sizing template</li> <li>Go-to-Market </li> <li>Segment hypothesis worksheet</li> <li>Segment sentiment audit checklist</li> <li>Jobs-to-be-done canvas</li> <li>Product roadmap framework</li> <li>Pricing strategies framework</li> <li>Launch checklist</li> <li>Internal roadmap template</li> <li>Product launch tiers</li> <li>GTM template</li> <li>Content mapping template</li> <li>Content mapping example</li> <li>S.M.A.R.T. template</li> <li>S.M.A.R.T. template example</li> <li>New product project planner</li> <li>Pricing increase template</li> <li>Guide to pricing models</li> <li>Onboarding</li> <li>Value proposition template</li> <li>Data request form template</li> <li>30-60-90 day template</li> <li>Customer journey map</li> <li>PMA churn rate sheet example</li> <li>Onboarding framework</li> <li>New hire onboarding checklist</li> <li>Product marketing career table</li> <li>What is product marketing?</li> <li>Personas</li> <li>B2B segment profile interview questions</li> <li>B2B persona questions</li> <li>B2B buyer persona example</li> <li>B2B buyer persona template</li> <li>B2B user persona example</li> <li>B2B user persona template</li> <li>B2C persona questions</li> <li>B2C buyer persona example</li> <li>B2C buyer persona template</li> <li>Positioning</li> <li>Positioning statement template</li> <li>Messaging framework</li> <li>Positioning template</li> <li>Storytelling framework [example]</li> <li>Storytelling framework</li> <li>Sales enablement</li> <li>PMA cross-sell template</li> <li>Converting freemium users to paid users</li> <li>Battlecard template</li> <li>Customer case study questions</li> <li>Sales script template</li> <li>Sales one-pager [template]</li> <li>Sales one-pager example</li> <li>Buyer funnel [stages + tactics]</li> <li>Sales email templates</li> <li>Objection handling script</li> <li>Sales playbook template</li> <li>Sales enablement maturity model</li> <li>Sales confidence survey questions</li> <li>Product demo checklist template</li> </ul> </div> <div class="row-slide-arrow"> <a id="up"></a> <a id="down"></a> </div> </div> </div> </section> <section id="case-study" class="case-study-section "> <div class="container pb-0"> <div class="content-container"> <div class="col"> <span class="tag">Featured Case Study</span> <h4>“Once you find something that works, there’s not really any reason to keep shopping around.”</h4> <p>Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast. <br><br>After checking out the various resources available online, he decided to sign up for a PMA Membership.</p> <div class="btn-group"> <a target="_blank" href="https://www.productmarketingalliance.com/once-you-find-something-that-works-theres-not-really-any-reason-to-keep-shopping-around-pathify/" class="btn btn-secondary">Read Adam’s journey</a> <a target="_blank" href="https://www.productmarketingalliance.com/content-hub/?filter=case-studies" class="btn btn-outline">See all case studies</a> </div> </div> <div class="col"> <img src="/assets/img/sales/case-study.png"/> </div> </div> </div> <div class="case-study-slider-container"> <div class="case-study-slider-wrapper"> <a href="https://www.productmarketingalliance.com/pma-membership-kannan-gophal/" class="slider-item"> <div class="image"> <img src="/assets/img/Kannan.jpg"/> </div> <div class="content"> <h5>“PMA is your ticket to a wealth of knowledge”</h5> <p>Kannan Gophal, Consultant</p> </div> </a> <a href="https://www.productmarketingalliance.com/pma-stands-out-due-to-the-quantity-and-quality-of-its-community-productboard/" class="slider-item"> <div class="image"> <img src="/assets/img/cindy.jfif"/> </div> <div class="content"> <h5>“PMA stands out due to the quantity and quality of its community.”</h5> <p>Cindy Berman, Productboard </p> </div> </a> <a href="https://www.productmarketingalliance.com/membership-case-study-accedo-tv/" class="slider-item"> <div class="image"> <img src="/assets/img/Marianne.jfif"/> </div> <div class="content"> <h5>“The PMA membership has given me an enormous amount of educational material to do my job well.”</h5> <p>Marianne Hainitz, Accedo.tv</p> </div> </a> </div> <div class="case-study-slide-arrow"> <a id="left"></a> <a id="right"></a> </div> </div> </section> <section class="logo-partners bg-black mt-neg-1"> <div class="content-wrap s-pb-28"> <p>Built and trusted by experts at</p> <div> <div class="group-logo-grid grid-second-row"> <img src="/assets/img/partners-logo/linkedin-white.svg"/> <img src="/assets/img/partners-logo/google-white.svg"/> <img src="/assets/img/partners-logo/meta-white.svg"/> <img src="/assets/img/partners-logo/shopify-white.svg"/> <img src="/assets/img/partners-logo/microsoft-white.svg"/> <img src="/assets/img/partners-logo/amazon-white.svg"/> <img src="/assets/img/partners-logo/salesforce-white.svg"/> <img src="/assets/img/partners-logo/netflix-white.svg"/> <img src="/assets/img/partners-logo/adobe-white.svg"/> </div> </div> </div> </section> <section class="marketers-section mt-neg-2 s-pt-28"> <div class="marketers-content"> <h2 class="text-decor">Build your network <span class="text-italic text-primary-coral-gradient">and join your peers</span></h2> <div class="marketers-list"> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Marcus Andrews_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Pendo_Certified_Logo_Black.svg"> <p><span class="instructor-name">Marcus Andrews</span> <br><span class="instructor-job_title">Sr. Director of Product Marketing </span></p> <span class="hidden instructor-bio">Marcus Andrews is the Sr. Director of Product Marketing at Pendo.io. Before joining Pendo.io, he was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google and startup Wildfire. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories. Throughout this masterclass, he’ll be sharing the secret sauce behind his repeatable process so that you too can be recognized as a great storyteller.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/marcusandrews/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Elliott Rayner_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Arion_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Elliott Rayner</span> <br> <span class="instructor-job_title">Marketing Director</span> </p> <span class="hidden instructor-bio">As the Chief Marketing Officer at ARION, Elliot leads the global marketing strategy and execution aimed at developing meaningful wearables rooted in cutting-edge movement science and proven technology. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Within this role, Elliot actively contribute insights and best practices, particularly in shaping product roadmaps and communication strategies for the latest innovations. Having amassed a robust foundation in sports marketing from positions at adidas and ASICS, Elliot has been instrumental in developing innovative performance products for prestigious global events like the World Cup and the Olympics. Continuously seeking novel avenues, they endeavor to amalgamate their fervor for innovation and storytelling.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/elliottrayner/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Tamara Grominsky_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/kajabi.svg"> <p> <span class="instructor-name">Tamara Grominsky</span> <br> <span class="instructor-job_title">Founder</span> </p> <span class="hidden instructor-bio">Tamara is the creator of PMM Camp, a prominent hub for product marketing leadership. Her mission is to spark enthusiasm for product marketing, cultivate valuable relationships, and support career advancement. She encourages individuals to engage with the community, sign up for the newsletter for regular insights, and acts as a personal coach for navigating the journey towards product marketing leadership. Tamara aims to construct impactful careers with the best strategies around.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/tamaragrominsky/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Bree Bunzel_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Dropbox_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Bree Bunzel</span> <br> <span class="instructor-job_title">Head of Global Customer Marketing</span> </p> <span class="hidden instructor-bio">Bree is dedicated to collaborating with talented teams that prioritize hard work and enjoyment. She drives growth by humanizing work through customer success programs, innovative product strategies, and impactful campaigns that promote enlightened ways of working. Over the past 12 years, Bree has translated her passions into tangible actions. She has developed programs to cultivate deep customer empathy, crafted strategic campaigns to propel businesses towards success, and built authentic brands on a global scale. With a robust background in marketing, product, and project management, she excels in fast-paced environments, driving client acquisition, brand relevance, and internal engagement across diverse industries. Personally, Bree finds fulfillment in writing, creative endeavors, Asian activism, and fostering community. She is deeply committed to Diversity, Equity & Inclusion initiatives, community philanthropy, fitness, cooking, exploring philosophy, and embracing technology in all its forms. Every day, Bree wakes up with a sense of excitement and pride in her work. Visit www.breebunzel.com to learn more.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/breebunzel/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Lauren Culbertson_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/LoopVOC_Certified_Logo.svg"> <p> <span class="instructor-name">Lauren Culbertson</span> <br> <span class="instructor-job_title">Co-founder and CEO</span> </p> <span class="hidden instructor-bio">Lauren is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive product growth. Her mission is to elevate the role of product marketing as a strategic growth engine by deeply connecting product marketers with the markets they serve. Lauren believes that when product marketers have the insights to understand what customers need and where their markets are going, they can proactively evolve go-to-market strategies to build, position, and grow the best products. </span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/laurendculbertson/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Sapphire Reels_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Atlassian_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Sapphire Reels</span> <br> <span class="instructor-job_title">Director of Product Marketing, <br>Enterprise Agility</span> </p> <span class="hidden instructor-bio">As Director of Portfolio and Integrated Marketing at Pluralsight, Sapphire leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs. A sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/sapphirereels/</span> </div> </div> </div> </section> <section class="cta-section pro"> <div class="cta-content"> <div class="content"> <h2>Start with Pro or <span class="text-italic">get full access with Pro+</span></h2> <p>Our Pro membership has nearly everything our Pro+ membership does, except full access to our certifications & Summits. If you would like to have the ultimate L&D experience, check out Pro+ membership.</p> </div> <div class="btn-group"> <a href="/pro-plus-membership" class="btn btn-secondary">Take me to Pro+</a> </div> </div> </section> <section class="comparison-section"> <div class="comparison-container pb-20"> <div class="header"> <h2>Compare <span class="text-italic text-primary-coral-gradient">Pro vs. Pro+ membership</span></h2> <p>Check out the exclusive benefits unlocked with our Pro+ membership.</p> </div> <div class="comparison-content"> <div class="package-item pt-16 pro-badge"> <h4>Pro benefits:</h4> <h3>$42 <small>/month (billed annually)</small></h3> <div class="key-takeaway no-border"> <ul> <li>Exclusive content</li> <li>90+ Frameworks & templates</li> <li>PMM mentorship program</li> <li>PMM learning paths</li> <li>PMM toolkits</li> <li>500+ hours’ presentations</li> <li>300+ PMM Slide decks</li> <li>Free PMM Festival Access</li> <li>Live stream to all Summits</li> <li>PMM Summits on-demand</li> <li>40% discount on Summits</li> <li>10% Discount on Certifications</li> <li>Members-only Events</li> <li>Members-only Network</li> </ul> </div> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Subscribe to Pro</a> </div> <div class="package-item most-popular with-coral-border pro-plus-badge"> <header>Most popular</header> <h4>Pro+ benefits:</h4> <h3>$167 <small>/month (billed annually)</small></h3> <p>Get everything from Pro and more…</p> <div class="key-takeaway no-border"> <ul> <li>PMM Certified: Core (OnDemand, in-person, and live and online)</li> <li>PMM Certified: Advanced</li> <li>19+ Masters certifications</li> <li>PMM Hired</li> <li>Free in-person Summit ticket annually</li> <li>Live workshops</li> </ul> </div> <a href="https://pay.productmarketingalliance.com/b/9AQg2qbOZbVTbCM9EF" class="btn btn-secondary">Subscribe to Pro+</a> </div> </div> </div> </section> <section id="compare-our-plans" class="pricing-section individual-plans"> <div class="pricing-content"> <h2>Compare our <span class="text-italic text-primary-coral-gradient">plans and features</span></h2> <table class="table"> <thead> <tr> <th></th> <th width="190.5px"> <div class="table-head"> <span>Insider</span> <img src="/assets/img/badge/insider-badge-new.svg"/> <a href="https://www.productmarketingalliance.com/#/portal/signup/free" class="btn btn-outline">Sign up for free</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro</span> <img src="/assets/img/badge/pro-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Join Pro</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro+ <br> <small>Most popular</small></span> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/9AQg2qbOZbVTbCM9EF" class="btn btn-secondary">Join Pro+</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Exec+</span> <img src="/assets/img/badge/exec-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/8wM3fEbOZ9NLfT2g35" class="btn btn-secondary">Join Exec+</a> </div> </th> </tr> </thead> <tbody> <tr> <td colspan="5"><h5>Learning and development</h5></td> </tr> <tr> <td class="table-data">Fundamentals courses <a tooltip-position="top" data-tooltip="Short product marketing courses to kickstart your PMM career." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing learning paths <a tooltip-position="top" data-tooltip="Guided learning programs to upskill you in 6-8 weeks, through videos, articles & templates." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Core <a tooltip-position="top" data-tooltip="The most comprehensive PMM certification, trusted by 10,000+ PMMs, and recognized by employers worldwide." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Advanced <a tooltip-position="top" data-tooltip="35+ hours of content to bridge the gap between strategy & execution." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">20+ Masters certifications <a tooltip-position="top" data-tooltip="Be the go-to expert in topics such as positioning, messaging, pricing, storytelling & much more." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Leadership <a tooltip-position="top" data-tooltip="Leverage the experience of top leaders to establish your role with authority, influence, & strategic value." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership Accelerator Program <a tooltip-position="top" data-tooltip="8-week interactive coaching program to learn alongside PMM leaders & help you get to the VP level or C-suite." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live workshops <a tooltip-position="top" data-tooltip="Regular expert-led sessions to help you at the point of need covering topics such as GTM, storytelling & AI for PMM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> </tr> <tr> <td colspan="5"><h5>Events</h5></td> </tr> <tr> <td class="table-data">Virtual and in-person meetups <a tooltip-position="top" data-tooltip="Grow & expand your local & international network with like-minded peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live webinars <a tooltip-position="top" data-tooltip="Keep up-to-date with the latest PMM trends." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Members-only events <a tooltip-position="top" data-tooltip="Solve challenges by leaning on with the largest PMM member community." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person summits <a tooltip-position="top" data-tooltip="Free ticket (RRP $1,295) to a Product Marketing Summit of your choice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person courses <a tooltip-position="top" data-tooltip="Free seat to Product Marketing Certified: Core training (RRP $1,499), at a location near you." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership breakfast briefings <a tooltip-position="top" data-tooltip="Connect, share, & gain insights with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Leadership dinners <a tooltip-position="top" data-tooltip="Invite-only access to exclusive fine-dining experiences across the globe with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mastering leadership workshops <a tooltip-position="top" data-tooltip="Practical deep dives into executive leadership skills." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Leaders Summit <a tooltip-position="top" data-tooltip="Expand your network & discuss the most pressing challenges with other PMM leaders." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Community</h5></td> </tr> <tr> <td class="table-data">Members-only community <a tooltip-position="top" data-tooltip="Share best practices, make lifelong connections & bounce ideas around with 50,000+ of your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mentor program <a tooltip-position="top" data-tooltip="Grow your personal & professional confidence with support & advice from experienced PMM mentors." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Peer councils <a tooltip-position="top" data-tooltip="Network, connect, & collaborate with an intimate pod of your own PMM peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Resources</h5></td> </tr> <tr> <td class="table-data">Product Marketing GPT <a tooltip-position="top" data-tooltip="AI assistant to bring you instant PMM answers & advice." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing salary calculator <a tooltip-position="top" data-tooltip="Compare your salary to other PMMs across the globe." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing IQ <a tooltip-position="top" data-tooltip="Benchmark your experience (& your team) to key PMM competencies & see how you compare to your peers." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Templates & frameworks <a tooltip-position="top" data-tooltip="Save time, & work off industry-leading frameworks. Battle-tested & community-vetted." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(4 templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(100+ templates)</td> </tr> <tr> <td class="table-data">OnDemand presentations <a tooltip-position="top" data-tooltip="Tap into first-hand insights & success stories from PMMs at Google, LinkedIn, Etsy, & IBM." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(20+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(500+ hours)</td> </tr> <tr> <td class="table-data">Exclusive articles <a tooltip-position="top" data-tooltip="Enrich your knowledge with deep-dive PMM insights, updated weekly." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(9 articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> <td class="table-data"><img src="/assets/img/check.svg"/> <br>(200+ articles)</td> </tr> <tr> <td class="table-data">Industry reports <a tooltip-position="top" data-tooltip="Ungated access to first-hand research and industry statistics." class="tooltip-trigger info-icon"><img src="/assets/img/info.svg"/></a> </td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> </tbody> </table> <div class="table-mobile"> <div class="insider-package"> <div class="package-header"> <img src="/assets/img/insider-badge.svg"/> <h4>Insider Membership</h4> </div> <div class="package-content"> <div class="key-takeaway no-border"> <ul> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (4 templates)</li> <li>OnDemand presentations (20+ hours)</li> <li>Exclusive articles (9 articles)</li> </ul> </div> <a href="https://www.productmarketingalliance.com/#/portal/signup/free" class="btn btn-secondary w-full">Sign up free</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-package"> <div class="package-header"> <img src="/assets/img/badge/pro-badge-new.svg"/> <h4>Pro Membership </h4> </div> <div class="package-content"> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>Members-only events</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/pro" class="btn btn-secondary w-full">Check Pro</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-plus-package"> <div class="package-header"> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <h4>Pro+ Membership </h4> </div> <div class="package-content"> <p>Everything in Pro included, plus...</p> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM Certified: Core</li> <li>Advanced Product Marketing</li> <li>20+ Masters courses</li> <li>Live workshops</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person courses</li> <li>Members-only community</li> <li>Mentor program</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/pro-plus" class="btn btn-secondary w-full">Check Pro+</a> </div> </div> <img class="vs-separator" src="/assets/img/vs.svg"/> <div class="pro-plus-package"> <div class="package-header"> <img src="/assets/img/collection/exec-plus-badge.svg"> <h4>Exec+ Membership </h4> </div> <div class="package-content"> <p>Everything in Pro plus...</p> <div class="key-takeaway no-border"> <ul> <li>Fundamentals courses</li> <li>PMM Certified: Core</li> <li>Advanced Product Marketing</li> <li>20+ Masters courses</li> <li>PMM Certified: Leadership</li> <li>Leadership Accelerator Program</li> <li>Live workshops</li> <li>PMM learning paths</li> <li>Virtual and in-person meetups</li> <li>Live webinars</li> <li>In-person courses</li> <li>Leadership breakfast briefings</li> <li>Leadership dinners</li> <li>Mastering Leadership workshops</li> <li>PMM Leaders Summit</li> <li>Members-only community</li> <li>Mentor program</li> <li>Peer councils</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> <li>PMM IQ</li> <li>Templates & frameworks (100+ templates)</li> <li>OnDemand presentations (500+ hours)</li> <li>Exclusive articles (200+ articles)</li> <li>Industry reports</li> </ul> </div> <a href="/exec-plus" class="btn btn-secondary w-full">Check Exec+</a> </div> </div> </div> </div> </section> <section class="shoutout-section"> <div class="content-wrap"> <h2>What our<span class="text-italic text-primary-coral-gradient">members say...</span></h2> <div class="shoutout-embed" data-widgetTitle="Product Marketing (14)" data-widgetId="2f479d7e-5482-453a-96d2-22a35af9fdc2"></div> <script class="shoutout-script" src="https://shoutout.io/static/website/js/embed.js" defer></script> </div> </section> <section class="rtl-section mt-neg-2 exec-plus"> <div class="rtl-content"> <div class="content"> <h2>Watch Product Marketing Summits <span class="text-italic text-primary-coral-gradient">OnDemand</span></h2> <p>Whether you want to catch up on the latest product marketing hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, and more.</p> <ul> <li>Gain insights you can apply directly to your role.</li> <li>Avoid falling behind on important industry developments.</li> <li>Efficiently get stakeholders aligned and excited about your products.</li> </ul> <br><br> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-primary">Subscribe to Pro</a> </div> <img src="/assets/img/free-summit-ticket.png"> </div> </section> <section class="course-section event-slider-section bg-white"> <div class="course-content"> <div class="course-header"> <div class="section-title"> <h2>Enjoy member-only <span class="text-italic text-primary-coral-gradient">events and more...</span></h2> <p>Learn from the best minds in product marketing anytime, from anywhere. Advance your product marketing expertise with exclusive access to our extensive OnDemand presentation archive.</p> </div> <div class="btn-group"> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-secondary">Sign up to Pro</a> <a class="btn btn-outline hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> </div> <div class="event-slider-container"> <div id="EventSection" class="event-slider-wrapper-exec-plus-full"> </div> </div> <div class="slide-arrow"> <a id="left"></a> <a id="right"></a> </div> </div> </section> <section id="about-exec" class="graph-section exec-plus"> <div class="graph-content"> <h2>Download <span class="text-italic text-primary-coral-gradient">your brochure</span></h2> <p>Our Pro membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store. <br><br>P.S. If you need help convincing your boss, we’ve done the hard part. </p> <div class="btn-group"> <a class="btn btn-secondary hs-cta-trigger-button hs-cta-trigger-button-82593377002">Download brochure</a> </div> </div> <div class="graph-image"> <img src="/assets/img/pro brochure.png"/> </div> </section> <section class="cta-section exec-plus"> <div class="cta-content"> <h2>Get your team on <span class="text-italic">the same page...</span></h2> <hr class="cta-separator"> <p>Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates. <br><br>Trusted by teams including: </p> <div class="logos"> <img src="/assets/img/blacklogos/tiktok.svg"/> <img src="/assets/img/blacklogos/intuit.svg"/> <img src="/assets/img/blacklogos/hubspot.svg"/> <img src="/assets/img/blacklogos/salesforce.svg"/> <img src="/assets/img/blacklogos/airbnb.svg"/> <img src="/assets/img/blacklogos/google.svg"/> </div> <div class="btn-group"> <a href="https://calendly.com/m-booth" class="btn btn-secondary">Book a call</a> <a target="_blank" href="https://learning.productmarketingalliance.com/product-marketing-team-training" class="btn btn-outline">Learn more</a> </div> </div> </section> <section id="faqs" class="faq-section bg-white"> <div class="faq-content"> <div class="faq-title"> <h2>FAQS</h2> </div> <div class="accordion"> <button class="accordion">This sounds great, how can I sell it to my manager?</button> <div class="accordion-content"> <p> Easy. For $499 a year, think of the ROI: gaining access to exclusive content, templates, mentorship, and a supportive product marketing community. Even one strategic idea or process improvement can lead to significant cost savings or revenue gains, easily covering the membership cost. </p> <p>Still unsure? Don’t sweat it. Our convince the boss template outlines the many benefits of a PMA membership.</p> </div> <button class="accordion">How long will I have access to the content for?</button> <div class="accordion-content"> <p> Forever. Once you’ve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos and slides are yours to access as much as you want, for as long as you want. </p> </div> <button class="accordion">I work in B2C, do you still have stuff for me?</button> <div class="accordion-content"> <p> Absolutely. We know the majority of product marketers tend to sit on the B2B side of the fence but all our materials are transferable and we’ve got plenty of B2C-specific resources too. </p> </div> <button class="accordion">Can I request for something to be added?</button> <div class="accordion-content"> <p> Sure. We don’t rest on our laurels and we’re always looking for ways to improve what we’ve already got so if you can’t see something you think would be useful, let us know and we’ll see what we can do. </p> <p> As a product marketer though, we don’t need to tell you we can’t say yes to everyone’s one-off requests. 😉 </p> </div> <button class="accordion">What are the members-only network Q&As?</button> <div class="accordion-content"> <p> Awesome, that’s what! We put senior-level product marketing managers under the spotlight and members - and members only - can ask them questions specific to their set-up. Think of it as an online roundtable but with no topic off-limit and total exclusivity. </p> </div> <button class="accordion">Are mentors included in the fee?</button> <div class="accordion-content"> <p> Yes. All our mentors are uber-experienced and qualified but some are newer than others - the ones who are just starting out are free, the crème de la crème coaches charge per hour. </p> </div> <button class="accordion">And what about product marketing certifications?</button> <div class="accordion-content"> <p> Not with our Pro membership but they are included in our Pro+ membership. As a Pro member, you will still be able to access these via discounted rates for Pro members. </p> </div> </div> </div> </section> </div> <div class="modal" id="modal"> <div class="modal-content"> <span class="modal-close"></span> <div class="author-left-panel"> <h3>Your instructor, <span class="text-italic text-primary-coral-gradient instructor-name">Chris Tran</span></h3> <img class="profile-picture" src="/assets/img/marketer.png"/> <img class="company-logo" src="/assets/img/partners-logo/microsoft.svg"/> </div> <div class="author-right-panel"> <h5 class="instructor-job_title">Senior Product Marketing Manager, AWS</h5> <p class="instructor-bio">A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p> <a class="instructor-linkedin" target="_blank"><img src="/assets/img/linkedin-icon.svg"/></a> </div> </div> </div> </main> <div id="custom-float-navigation" class="custom-float-navigation" style="max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in-out"> <div class="custom-float-container"> <div class="float-header"> <div class="logo"> <img class="site-logo" src="/assets/img/site-logo.svg" alt="Product Marketing Alliance" /> </div> <div class="float-cta"> <a id="openDropdown" class="btn btn-outline-white">Jump to <img class="float-arrow" src="/assets/img/arrow-down.svg"/></a> <a href="https://pay.productmarketingalliance.com/b/7sI8zYaKVaRPeOY9EG" class="btn btn-tertiary">Sign up to Pro</a> </div> </div> <div id="dropdownMenu" class="float-dropdown" style="display: none;"> <div class="side-links"> <h5>Jump to...</h5> <a href="#about-pro" class="arrow-link smooth-scroll">About Pro</a> <a href="#why-signup" class="arrow-link smooth-scroll">Why sign up?</a> <a href="#whats-included" class="arrow-link smooth-scroll">What’s included</a> <a href="#case-study" class="arrow-link smooth-scroll">Case studies</a> <a href="#faqs" class="arrow-link mb-40 smooth-scroll">FAQs</a> <a href="#site-main" class="btn btn-outline smooth-scroll">Back to top</a> </div> </div> </div> </div> <script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script> <script src="https://www.productmarketingalliance.com/assets/js/membership.js?v=40a0ffb3ca"></script> <script src="https://www.productmarketingalliance.com/assets/js/tooltip.js?v=40a0ffb3ca"></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=40a0ffb3ca"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. </div> <div class="site-footer-content-description"> Let’s elevate product marketing together. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/contributor-guide">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/calling-all-sponsors-or-partners">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/meet-the-ambassadors">Ambassadors</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacypolicy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-conditions">Terms of Service</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/help-centre/">Help Centre</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="/product-marketing-resources">Reports</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://tools.productmarketingalliance.com/" target="_blank">Product marketing tools</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://community.productmarketingalliance.com/c/ama/" target="_blank">AMAs</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://certified.productmarketingalliance.com/" target="_blank">Product Marketing Certification</a></li> <li class="nav-tag" role="menuitem"><a href="https://productmarketingworld.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/signup/" target="_blank">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productmarketingalliance.com/join-slack/" target="_blank">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="https://productmarketingalliance.com/product-marketing/">Product marketing </a> <a href="https://productmarketingalliance.com/positioning-messaging/">Positioning & messaging </a> <a href="https://productmarketingalliance.com/customer-and-market-research/">Customer & market research </a> <a href="https://productmarketingalliance.com/okrs/">OKRs</a> <a href="https://productmarketingalliance.com/personas/">Personas </a> <a href="https://productmarketingalliance.com/go-to-market/">Go-to-market</a> <a href="https://productmarketingalliance.com/sales-enablement/">Sales enablement </a> <a href="https://productmarketingalliance.com/competitor-analysis/">Competitor analysis </a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script> var beamer_config = { product_id : 'VpCJznoZ11817', selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" async="async"></script> <script> if (document.querySelector('.nav-amas a')) { document.querySelector('.nav-amas a').setAttribute('target', '_blank'); } </script> <script type="text/javascript"> _linkedin_partner_id = "1961665"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1961665&fmt=gif" /> </noscript> <link rel="alternate" hreflang="en" href="https://productmarketingalliance.com"> <link rel="alternate" hreflang="es" href="https://es.productmarketingalliance.com"> <link rel="alternate" hreflang="zh" href="https://zh.productmarketingalliance.com"> <link rel="alternate" hreflang="fr" href="https://fr.productmarketingalliance.com"> <link rel="alternate" hreflang="de" href="https://de.productmarketingalliance.com"> <link rel="alternate" hreflang="pt-br" href="https://br.productmarketingalliance.com"> <link rel="alternate" hreflang="ru" href="https://ru.productmarketingalliance.com"> <link rel="alternate" hreflang="pt" href="https://pt.productmarketingalliance.com"> <link rel="alternate" hreflang="nl" href="https://nl.productmarketingalliance.com"> <link rel="alternate" hreflang="it" href="https://it.productmarketingalliance.com"> <link rel="alternate" hreflang="ja" href="https://ja.productmarketingalliance.com"> <script type="text/javascript" src="https://cdn.weglot.com/weglot.min.js"></script> <script> Weglot.initialize({ api_key: 'wg_6e5d1347c83efd986c74eb201185a3d55', cache: false }); </script> <style> .wg-default .country-selector { left: 0; right: auto; } @media (max-width: 650px) { .wg-default .country-selector { bottom: 35px; } } </style> <style> .w-popover-overlay-root { z-index: 999999999999; position: relative; } </style> <script> if (window.location.pathname === '/articles/') { document.title = 'Product marketing articles | Product Marketing Alliance'; } </script>  <script> !function (w, d, t) { w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++ )ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=i+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)}; ttq.load('CJB0LHJC77U6MVP8DF70'); ttq.page(); }(window, document, 'ttq'); </script>  <script src="https://cdn.prosperstack.com/flow/2.2.1/flow.min.js"></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.fitvids.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/ghost-lunr.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/prosperstack.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/search.js?v=40a0ffb3ca" defer></script> <script> runCaseStudySlider(); function runCaseStudySlider() { const container = document.querySelector(".case-study-section .content-container"); if(container) { const carousel = document.querySelector(".case-study-slider-wrapper"); const firstCardWidth = carousel.querySelector(".slider-item").offsetWidth; const arrowBtns = document.querySelectorAll(".case-study-slide-arrow a"); const carouselChildrens = [...carousel.children]; let isDragging = false, isAutoPlay = false, startScrollLeft, timeoutId; // Get the number of cards that can fit in the carousel at once let cardPerView = Math.round(carousel.offsetWidth / firstCardWidth); // Insert copies of the last few cards to beginning of carousel for infinite scrolling carouselChildrens.slice(-cardPerView).reverse().forEach(card => { carousel.insertAdjacentHTML("afterbegin", card.outerHTML); }); // Insert copies of the first few cards to end of carousel for infinite scrolling carouselChildrens.slice(0, cardPerView).forEach(card => { carousel.insertAdjacentHTML("beforeend", card.outerHTML); }); let defaultScrollLeft; // Scroll the carousel at appropriate postition to hide first few duplicate cards on Firefox carousel.classList.add("no-transition"); if (window.innerWidth <= 600) { defaultScrollLeft = (container.offsetWidth * 2); console.log("firstCardWidth ", defaultScrollLeft); carousel.scrollLeft = defaultScrollLeft; } else if(window.innerWidth >= 601 && window.innerWidth <= 1200) { defaultScrollLeft = firstCardWidth + 16; carousel.scrollLeft = (1750 - defaultScrollLeft); } else { defaultScrollLeft = firstCardWidth + 16; carousel.scrollLeft = (defaultScrollLeft + 850); } carousel.classList.remove("no-transition"); // Add event listeners for the arrow buttons to scroll the carousel left and right arrowBtns.forEach(btn => { btn.addEventListener("click", () => { if (window.innerWidth <= 600) { carousel.scrollLeft += btn.id == "left" ? ((-defaultScrollLeft / 2) - 16) : ((defaultScrollLeft / 2) + 16); } else { carousel.scrollLeft += btn.id == "left" ? (-defaultScrollLeft) : (defaultScrollLeft); } }); }); const dragStart = (e) => { isDragging = true; carousel.classList.add("dragging"); // Records the initial cursor and scroll position of the carousel startX = e.pageX; startScrollLeft = carousel.scrollLeft; } const dragging = (e) => { if(!isDragging) return; // if isDragging is false return from here // Updates the scroll position of the carousel based on the cursor movement carousel.scrollLeft = startScrollLeft - (e.pageX - startX); } const dragStop = () => { console.log("drag stop"); isDragging = false; carousel.classList.remove("dragging"); } const infiniteScroll = () => { console.log("defaultScrollLeft", defaultScrollLeft) let defaultPosition; if (window.innerWidth <= 600) { defaultPosition = 650; } else if(window.innerWidth >= 601 && window.innerWidth <= 1200) { defaultPosition = 1147; } else { defaultPosition = 1453; } // If the carousel is at the beginning, scroll to the end if(carousel.scrollLeft === 0) { carousel.classList.add("no-transition"); carousel.scrollLeft = defaultScrollLeft; carousel.classList.remove("no-transition"); } // If the carousel is at the end, scroll to the beginning else if(Math.ceil(carousel.scrollLeft) === carousel.scrollWidth - carousel.offsetWidth) { carousel.classList.add("no-transition"); carousel.scrollLeft = defaultScrollLeft; carousel.classList.remove("no-transition"); } } //carousel.addEventListener("mousedown", dragStart); //carousel.addEventListener("mousemove", dragging); //document.addEventListener("mouseup", dragStop); carousel.addEventListener("scroll", infiniteScroll); if (window.innerWidth <= 600) { handleCaseStudyResize(); } } } function handleCaseStudyResize() { const sliderContainer = document.querySelector('#case-study .content-container').offsetWidth; const allSliderElem = document.querySelectorAll('#case-study .slider-item'); console.log("sliderContainer", sliderContainer); allSliderElem.forEach((elem) => { elem.style.width = `${sliderContainer}px`; }); } </script> <script> fetchAirTable(); async function fetchAirTable() { const EventContainer = document.getElementById("EventSection"); EventContainer.innerHTML = ""; await fetch('https://middleware.pmmalliance.com/airtable-get-record?tier=all&view=PMA Events') .then(response => response.json()) .then(response => { console.log("response", response) let activeEvent = []; let eventImage = "https://cdn.prod.website-files.com/6622202ebded2d6daee3dd28/663b1ae4a371fa8ac8e045bb_66227977b99728290c8f843e_img%2520and%2520tags-1.png"; response.forEach((record) => { if(record.fields["Event title"] != "Product Marketing Trailblazers 2023") { eventImage = "https://cdn.prod.website-files.com/6622202ebded2d6daee3dd28/663b1ae4ec6144787d6261b5_662279a671c9e85de0a71385_img%2520and%2520tags-2.png"; } if(record.fields["Event title"] && record.fields["Start Date"] && record.fields["Event card image"]) { EventContainer.innerHTML += ` <div class="event-slider-item"> <div class="tags"> ${record.fields["Level filters"] ? `<a class="tag" href="#">${record.fields["Level filters"]}</a>` : ""} <a class="tag members-only" href="#">Members-only</a> </div> <img src="${record.fields["Event card image"][0].url}"> <div class="slider-content"> <h5>${record.fields["Event title"]}</h5> <p class="date">${record.fields["Start Date"]}</p> <p class="time">${record.fields["Duration/Time"]}</p> <p class="location">${record.fields["Location"]}</p> </div> <div class="slider-cta"><a href="${record.fields["Event link"]}" class="btn btn-outline">RSVP</a></div> </div> `; } }); runSlider(); if (window.innerWidth <= 600) { handleResize(); } }) .catch(err => console.error(err)); } function runSlider() { const container = document.querySelector(".event-slider-container"); const carousel = document.getElementById("EventSection"); const firstCardWidth = carousel.querySelector(".event-slider-item").offsetWidth; const arrowBtns = document.querySelectorAll(".slide-arrow a"); const carouselChildrens = [...carousel.children]; let isDragging = false, isAutoPlay = false, startScrollLeft, timeoutId; // Get the number of cards that can fit in the carousel at once let cardPerView = Math.round(carousel.offsetWidth / firstCardWidth); // Insert copies of the last few cards to beginning of carousel for infinite scrolling carouselChildrens.slice(-cardPerView).reverse().forEach(card => { carousel.insertAdjacentHTML("afterbegin", card.outerHTML); }); // Insert copies of the first few cards to end of carousel for infinite scrolling carouselChildrens.slice(0, cardPerView).forEach(card => { carousel.insertAdjacentHTML("beforeend", card.outerHTML); }); let defaultScrollLeft; // Scroll the carousel at appropriate postition to hide first few duplicate cards on Firefox carousel.classList.add("no-transition"); if (window.innerWidth <= 600) { defaultScrollLeft = container.offsetWidth + 24; carousel.scrollLeft = defaultScrollLeft; } else if(window.innerWidth >= 601 && window.innerWidth <= 1200) { defaultScrollLeft = firstCardWidth + 24; carousel.scrollLeft = (1590 - defaultScrollLeft); } else { defaultScrollLeft = firstCardWidth + 24; carousel.scrollLeft = (defaultScrollLeft - 360); } carousel.classList.remove("no-transition"); // Add event listeners for the arrow buttons to scroll the carousel left and right arrowBtns.forEach(btn => { btn.addEventListener("click", (e) => { e.preventDefault(); carousel.scrollLeft += btn.id == "left" ? (-defaultScrollLeft) : (defaultScrollLeft); if (window.innerWidth <= 600) { console.log("testtt"); console.log(document.getElementById("EventSection")); document.getElementById("EventSection").scrollIntoView({ behavior: 'smooth' }); } }); }); const dragStart = (e) => { isDragging = true; carousel.classList.add("dragging"); // Records the initial cursor and scroll position of the carousel startX = e.pageX; startScrollLeft = carousel.scrollLeft; } const dragging = (e) => { if(!isDragging) return; // if isDragging is false return from here // Updates the scroll position of the carousel based on the cursor movement carousel.scrollLeft = startScrollLeft - (e.pageX - startX); } const dragStop = () => { isDragging = false; carousel.classList.remove("dragging"); } const infiniteScroll = () => { // If the carousel is at the beginning, scroll to the end if(carousel.scrollLeft === 0) { carousel.classList.add("no-transition"); carousel.scrollLeft = carousel.scrollWidth - (2 * carousel.offsetWidth); carousel.classList.remove("no-transition"); } // If the carousel is at the end, scroll to the beginning else if(Math.ceil(carousel.scrollLeft) === carousel.scrollWidth - carousel.offsetWidth) { carousel.classList.add("no-transition"); carousel.scrollLeft = carousel.offsetWidth; carousel.classList.remove("no-transition"); } } //carousel.addEventListener("mousedown", dragStart); //carousel.addEventListener("mousemove", dragging); //document.addEventListener("mouseup", dragStop); carousel.addEventListener("scroll", infiniteScroll); } function handleResize() { const sliderContainer = document.querySelector('.event-slider-container').offsetWidth; const allSliderElem = document.querySelectorAll('#EventSection .event-slider-item'); allSliderElem.forEach((elem) => { elem.style.width = `${sliderContainer}px`; }); } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg", 'Which Community': 'PMA', user_type: "pma" }; </script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> <script type="text/javascript" src="https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>  </body> </html>

CINXE.COM

Join the single largest PMM community in the world