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<!DOCTYPE html> <html class="no-touch" lang="en-US" xmlns="http://www.w3.org/1999/xhtml"> <head><script>if(navigator.userAgent.match(/MSIE|Internet Explorer/i)||navigator.userAgent.match(/Trident\/7\..*?rv:11/i)){var e=document.location.href;if(!e.match(/[?&]nonitro/)){if(e.indexOf("?")==-1){if(e.indexOf("#")==-1){document.location.href=e+"?nonitro=1"}else{document.location.href=e.replace("#","?nonitro=1#")}}else{if(e.indexOf("#")==-1){document.location.href=e+"&nonitro=1"}else{document.location.href=e.replace("#","&nonitro=1#")}}}}</script><link rel="preconnect" href="https://cdn-ldhen.nitrocdn.com" /><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><title>Ethical Marketing & The Facebook Dilemma</title><meta name="description" content="Explore the intersection of ethical marketing and Facebook. Discover strategies to navigate the challenges and maintain ethical standards." /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Ethical Marketing & The Facebook Dilemma" /><meta property="og:description" content="Explore the intersection of ethical marketing and Facebook. Discover strategies to navigate the challenges and maintain ethical standards." /><meta property="og:url" content="https://www.madfishdigital.com/blog/ethical-marketing-facebook-dilemma/" /><meta property="og:site_name" content="Mad Fish Digital" /><meta property="article:publisher" content="https://www.facebook.com/MadFishDigital" /><meta property="article:published_time" content="2024-02-01T10:30:29+00:00" /><meta property="article:modified_time" content="2024-02-13T23:56:44+00:00" /><meta property="og:image" content="https://www.madfishdigital.com/wp-content/uploads/2024/02/laptop-with-facebook-opened-on-iphone.jpg" /><meta property="og:image:width" content="1440" /><meta property="og:image:height" content="720" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Corrie Herman" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@MadFishDigital" /><meta name="twitter:site" content="@MadFishDigital" 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style="opacity:.65;"></div> </div><div class="header-main-container limit-width"> <div class="header-content header-center header-middle header-align-center"> <div class="header-content-inner"> <h1 class="header-title font-762333 h1 font-weight-700 text-uppercase"><span>Ethical Marketing and the Facebook Dilemma</span></h1><div class="post-info"><div class="date-info">February 1, 2024</div><div class="category-info"><span>|</span>In <a href="https://www.madfishdigital.com/blog/category/community/b-corp/" title="View all posts in B Corp">B Corp</a></div><div class="author-info"><span>|</span>By <a href="https://www.madfishdigital.com/blog/author/cherman/">Corrie Herman</a></div></div> </div> </div> </div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div> </div></div><template data-nitro-marker-id="537e6a98fc1c9c25736e0c06f5e2c8b7-1"></template><article id="post-85959" class="page-body style-light-bg post-85959 post type-post status-publish format-standard has-post-thumbnail hentry category-b-corp"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout" style="max-width:1200px;margin:auto;"><div class="row-container"> <div class="row row-parent style-light double-top-padding double-bottom-padding"> <p><span style="font-weight:400;">As a <a href="https://www.madfishdigital.com/social-impact/">values-focused agency</a> we continue to wrestle with the question, “Is utilizing Facebook’s services ethical?” </span></p> <p><span style="font-weight:400;">We know their methods and lack of transparency have caused them to be questioned and even </span><a href="https://www.madfishdigital.com/blog/what-you-need-to-know-about-the-facebook-boycott/"><span style="font-weight:400;">boycotted</span></a><span style="font-weight:400;"> by brands. The pros and cons of using Facebook have therefore been heavily debated over the past few years by agencies around the world. As consumers become more concerned with a company’s business practices around sustainability, justice, and equity, marketing managers must understand how Facebook is being used in their digital marketing ecosystem. </span></p> <h1 class="nitro-lazy"><span style="font-weight:400;">Facebook: Still a Must-Have in Marketing</span></h1> <p><span style="font-weight:400;"><img fetchpriority="high" alt="69% of millennials favor Facebook over other social media platforms." width="350" height="336" nitro-lazy-src="https://cdn-ldhen.nitrocdn.com/mdIiLcKcWwdmKqMNNTZuYOPYmKXEsDxy/assets/images/optimized/rev-a1d79df/www.madfishdigital.com/wp-content/uploads/2024/02/facebook-is-the-favored-social-media-platform-for-millennials.jpg" class="alignright size-full wp-image-85956 nitro-lazy" decoding="async" nitro-lazy-empty id="MjkxOjM1NA==-1" src="data:image/svg+xml;nitro-empty-id=MjkxOjM1NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzUwIDMzNiIgd2lkdGg9IjM1MCIgaGVpZ2h0PSIzMzYiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" />At its core, Facebook advertising is an effective tool for promoting products and services. </span><a href="https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/" target="_blank" rel="noopener"><span style="font-weight:400;">Facebook represents 23.7% of the overall digital advertising revenue worldwide</span></a><span style="font-weight:400;">, second only to Google at 27%. Despite the buzz around newer social media channels like TikTok, and its growth, millennials favor Facebook, </span><a href="https://thesocialshepherd.com/blog/facebook-statistics" target="_blank" rel="noopener"><span style="font-weight:400;">with 69%</span></a><span style="font-weight:400;"> of them using it compared to other social media platforms. Facebook represents a potential ad audience of </span><a href="https://datareportal.com/essential-facebook-stats#:~:text=489.0%20million%20users%20aged%2018,of%20Facebook's%20total%20ad%20audience)" target="_blank" rel="noopener"><span style="font-weight:400;">2.168 billion users </span></a><span style="font-weight:400;">all with unique needs. </span></p> <p><span style="font-weight:400;">With access to billions of users who may be interested in what a business has to offer, it cannot be ignored as a revenue source. Facebook’s ad platform offers detailed demographic and psychographic targeting, giving marketers the ability to narrow down their audience for greater efficiency and better results. Facebook’s AI-powered advertising solutions reduce obstacles and streamline the user journey, ensuring consumers reach their desired destinations with greater ease.</span></p> <p><span style="font-weight:400;">But, there are ethical considerations that come with using Facebook advertising. </span></p> <h2><span style="font-weight:400;">Why is Facebook Ethically Challenging?</span></h2> <h3><span style="font-weight:400;">User Data and Control</span></h3> <p><span style="font-weight:400;">For starters, Facebook’s data collection is so expansive that it’s often hard to know exactly what data is being collected and used to target consumers. This means that users have </span><i><span style="font-weight:400;">limited control</span></i><span style="font-weight:400;"> over the ads they are seeing. While users have </span><b>some</b><span style="font-weight:400;"> control over what ads they see, and with new iOS updates, users can limit which apps they are tracked in, they have no way to completely opt out of being shown ads.</span></p> <h3><span style="font-weight:400;">Personalization and the Rise of the Echo Chamber</span></h3> <p><span style="font-weight:400;">Another ethical issue to consider is Facebook’s use of algorithms to personalize the ads users see. This issue is not limited to Facebook. As people start to expect a more personalized Internet experience that mirrors their interests and beliefs, we run the risk of creating a form of “Echo Chamber” marketing.</span></p> <p><span style="font-weight:400;">This type of marketing is like having a helpful guide that shows consumers exactly what they’re looking for. Most data tells us that online shoppers appreciate this personal touch, allowing brands to build stronger connections with their most loyal customers.</span></p> <p><span style="font-weight:400;"> However, we are still learning the long-term effects it has on issues broader than advertising. In the pursuit of customization, we often narrow our world and cut ourselves off from a broader experience. Marketing managers should keep this in mind and determine the role their brand wants to play.</span></p> <p> </p> <h3><span style="font-weight:400;"><img alt="Echo Chamber Marketing narrows the experience of an individual so that they see one side of an issue or topic resulting in an increased polarization of people on important issues." width="1000" height="301" nitro-lazy-src="https://cdn-ldhen.nitrocdn.com/mdIiLcKcWwdmKqMNNTZuYOPYmKXEsDxy/assets/images/optimized/rev-a1d79df/www.madfishdigital.com/wp-content/uploads/2024/02/what-is-echo-chamber-marketing.jpg" class="aligncenter size-full wp-image-85958 nitro-lazy" decoding="async" nitro-lazy-empty id="MzAyOjQxNg==-1" src="data:image/svg+xml;nitro-empty-id=MzAyOjQxNg==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAwMCAzMDEiIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjMwMSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=" /><br /> Combating False News</span></h3> <p><span style="font-weight:400;">Facebook also has a history of allowing</span><a href="https://www.cnn.com/2022/10/21/tech/facebook-tiktok-misinfo-ads/index.html" target="_blank" rel="noopener"><span style="font-weight:400;"> ads that are misleading or false </span></a><span style="font-weight:400;">to be shown to users. In the 2022 mid-term election, Facebook and TikTok failed to reject a large number of false or misleading ads while YouTube and Twitter were able to reject nearly all of them. </span></p> <p><span style="font-weight:400;">The failure of the platform to aggressively review and monitor misinformation creates an environment of distrust and questionable brand safety. Companies may wish to avoid that potential risk. </span></p> <h2><span style="font-weight:400;">How Should Companies Navigate the Facebook Dilemma?</span></h2> <p><span style="font-weight:400;">While marketing teams push for Facebook to catch up to the ethical marketing needs of consumers, there are still ways to leverage the social platform responsibly.  </span></p> <ul> <li style="font-weight:400;" aria-level="1"><a href="https://www.madfishdigital.com/services/social-media-marketing/"><span style="font-weight:400;">Social media teams</span></a><span style="font-weight:400;"> that prioritize ethical considerations in their strategies should build messaging and advertising strategies that resonate with customers. Truth in messaging and brand transparency are two key components of using Facebook ethically. </span></li> <li style="font-weight:400;" aria-level="1"><span style="font-weight:400;">To leverage Facebook ads ethically and responsibly, </span><a href="https://www.madfishdigital.com/services/paid-media/"><span style="font-weight:400;">paid strategy teams</span></a><span style="font-weight:400;"> should also ensure ads are not false, misleading, or otherwise against a <a href="https://www.madfishdigital.com/code-of-ethics/">brand’s code of ethics</a>. Social ad strategies should also have ad frequency caps so that their customers don’t get ad fatigue. This is a sure way to lose brand affinity.  Additionally, Facebook ads should be personalized and thoughtful, not spammy, loud, or intrusive. </span></li> <li style="font-weight:400;" aria-level="1"><span style="font-weight:400;">As a large gathering place with a lot of noise to sift through, <a href="https://www.madfishdigital.com/blog/building-ethical-b2c-marketing-strategy/">marketing managers</a> should do their best to leverage Facebook as a platform to promote important information that is relevant to their Facebook audience. </span><a href="https://www.madfishdigital.com/services/content-marketing/"><span style="font-weight:400;">Content teams</span></a><span style="font-weight:400;"> should consider what brand messages, content, and commentary will have the most positive impact on the Facebook ecosystem as a means to promote ethical marketing on Facebook and throughout social media. </span></li> </ul> <h2><span style="font-weight:400;">Our Ethical Marketing Initiatives</span></h2> <p><span style="font-weight:400;">At Mad Fish Digital, </span><a href="https://www.madfishdigital.com/code-of-ethics/"><span style="font-weight:400;">ethical marketing</span></a><span style="font-weight:400;"> isn’t just a policy; it’s our guiding philosophy. We’re unwavering in our commitment to ethics as we embrace change and innovation. Setting higher standards, we aim to create a more transparent and respectful digital landscape for everyone. By sharing our ethical marketing policy, we’re working towards a brighter online future.</span></p> <p><b class="nitro-lazy">About the Author</b></p> <p><span style="font-weight:400;">Corrie Herman, Co-Founder and Chief Financial Officer at Mad Fish Digital. Corrie currently holds the role of Finance and Governance Chair for the Local Portland B Corp Chapter, known as </span><a href="https://www.blocalpdx.com/" target="_blank" rel="noopener"><span style="font-weight:400;">B Local PDX</span></a><span style="font-weight:400;">.</span></p> <div class="post-tag-share-container flex-left"></div> </div> </div></div><div class="post-footer post-footer-light row-container"><div class="row-container"> <div class="row row-parent style-light no-top-padding double-bottom-padding" style="max-width:1200px;margin:auto;"> <div class="post-share"> <div class="detail-container margin-auto"> <div class="share-button share-buttons share-inline only-icon"></div> </div> </div> </div> </div></div></div> </div> </article> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" class="cli-user-preference-checkbox nitro-lazy" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3 nitro-lazy">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">JSESSIONID</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">PHPSESSID</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">uncode_privacy[consent_types]</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">viewed_cookie_policy</td><td class="cookielawinfo-column-3 nitro-lazy">11 months</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" data-id="checkbox-functional" class="cli-user-preference-checkbox nitro-lazy" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="functional"> <div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">bcookie</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">lang</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">language</td><td class="cookielawinfo-column-3 nitro-lazy"></td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is used to store the language preference of the user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">lidc</td><td class="cookielawinfo-column-3 nitro-lazy">1 day</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by LinkedIn and used for routing.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" data-id="checkbox-performance" class="cli-user-preference-checkbox nitro-lazy" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" data-id="checkbox-analytics" class="cli-user-preference-checkbox nitro-lazy" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_ga</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_ga_2LFNMM4F5L</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_ga_2WQSZX8GHS</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_gcl_au</td><td class="cookielawinfo-column-3 nitro-lazy">3 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_gid</td><td class="cookielawinfo-column-3 nitro-lazy">1 day</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_hjFirstSeen</td><td class="cookielawinfo-column-3 nitro-lazy">30 minutes</td><td class="cookielawinfo-column-4 nitro-lazy">This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_hjid</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_hjIncludedInPageviewSample</td><td class="cookielawinfo-column-3 nitro-lazy">2 minutes</td><td class="cookielawinfo-column-4 nitro-lazy">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_hjTLDTest</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">demdex</td><td class="cookielawinfo-column-3 nitro-lazy">5 months 27 days</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" data-id="checkbox-advertisement" class="cli-user-preference-checkbox nitro-lazy" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_cc_aud</td><td class="cookielawinfo-column-3 nitro-lazy">8 months 26 days</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_cc_cc</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_cc_dc</td><td class="cookielawinfo-column-3 nitro-lazy">8 months 26 days</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_cc_id</td><td class="cookielawinfo-column-3 nitro-lazy">8 months 26 days</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_fbp</td><td class="cookielawinfo-column-3 nitro-lazy">3 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">bscookie</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">dpm</td><td class="cookielawinfo-column-3 nitro-lazy">5 months 27 days</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">fr</td><td class="cookielawinfo-column-3 nitro-lazy">3 months</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">IDE</td><td class="cookielawinfo-column-3 nitro-lazy">1 year 24 days</td><td class="cookielawinfo-column-4 nitro-lazy">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">mautic_device_id</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">mautic_referer_id</td><td class="cookielawinfo-column-3 nitro-lazy">30 minutes</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">mtc_id</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">mtc_sid</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">NID</td><td class="cookielawinfo-column-3 nitro-lazy">6 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">personalization_id</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">ssi</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">TapAd_3WAY_SYNCS</td><td class="cookielawinfo-column-3 nitro-lazy">2 months</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">TapAd_DID</td><td class="cookielawinfo-column-3 nitro-lazy">2 months</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">TapAd_TS</td><td class="cookielawinfo-column-3 nitro-lazy">2 months</td><td class="cookielawinfo-column-4 nitro-lazy">The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">test_cookie</td><td class="cookielawinfo-column-3 nitro-lazy">15 minutes</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3 nitro-lazy">5 months 27 days</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">YSC</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" data-id="checkbox-others" class="cli-user-preference-checkbox nitro-lazy" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_dc_gtm_UA-404265-16</td><td class="cookielawinfo-column-3 nitro-lazy">1 minute</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_ssuma</td><td class="cookielawinfo-column-3 nitro-lazy">1 month</td><td class="cookielawinfo-column-4 nitro-lazy">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">_upcity_production_session</td><td class="cookielawinfo-column-3 nitro-lazy"></td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">1a5cf0287e9f17d9c74992864ae78803</td><td class="cookielawinfo-column-3 nitro-lazy">session</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">3u9bdh7jkg376hav2mmd7zi</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3 nitro-lazy">1 month</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">CONSENT</td><td class="cookielawinfo-column-3 nitro-lazy">16 years 5 months 24 days 8 hours</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">li_gc</td><td class="cookielawinfo-column-3 nitro-lazy">2 years</td><td class="cookielawinfo-column-4 nitro-lazy">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1 nitro-lazy">mautic_session_id</td><td class="cookielawinfo-column-3 nitro-lazy">1 year</td><td class="cookielawinfo-column-4 nitro-lazy">This cookie is set by the provider Mautic. 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