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class="form-search" name="searchm" id="searchm"> <input name="cx" type="hidden" value="016458537594905406506:hmturfwvzzq"> <input name="cof" type="hidden" value="FORID:11"> <label class="element-invisible" for="querym">Search</label> <input class="search-query" id="querym" name="q" placeholder="Search WIPO" type="text"> <button class="btn ss-search" title="Search"></button> </form></div> </nav><div class="container"> <div class="wrap-outer"> <div class="wrap-inner"> <ul class="nav-breadcrumb"><li><a href="https://web.archive.org/web/20180810051338/http://www.wipo.int/portal/en/">Home</a></li><li><a href="/web/20180810051338/http://www.wipo.int/cooperation/en/">Cooperation</a></li> <li><a href="/web/20180810051338/http://www.wipo.int/cooperation/en/funds_in_trust/">Funds-in-Trust</a></li> <li><a href="/web/20180810051338/http://www.wipo.int/cooperation/en/funds_in_trust/japan_fitip/">Japan FIT/IP</a></li> </ul><div class="content"> <div class="content content--article"> <h1>Basket Weaving Project in Kenya Gains Momentum</h1> <p class="secondary"> June 29, 2016</p> <p><p class="lead">WIPO’s <a href="/web/20180810051338/http://www.wipo.int/cooperation/en/funds_in_trust/japan_fitip/news/2016/news_0001.html">multi-step branding project on sisal baskets</a> reached its second milestone during a gathering of more than 400 basket weavers on June 20-24, 2016 in Taita Taveta County (Kenya). The basket weavers came together to establish their association and to formally discuss obtaining a <a href="/web/20180810051338/http://www.wipo.int/trademarks/en/">collective mark</a> to develop their regional brand.</p> <div class="media-right"> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita4_300.jpg" alt="Two women weaving sisal baskets" border="1"/> <figcaption class="credit">(Photo: WIPO)</figcaption></figure> </div> <p>During week-long events in two local villages, some 450 basket weavers gathered (300 in Kasigau and 150 in Sechu) for discussions on:</p> <ul class="dot__list"> <li>the makeup of their new association;</li> <li>the logo design for their proposed collective mark;</li> <li>regulations on the use of the mark; and</li> <li>quality standards to be adopted.</li> </ul> <p>With only one exception, all participants were women.</p> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita1_768.jpg" alt="Sisal baskets"/><figcaption class="credit">(Photo: WIPO)</figcaption></figure> <h2>Birth of a new association</h2> <p>Following the discussions, the basket weavers voted by majority to adopt all of the documents necessary to found their regional association and take the project forward. This represents the first step towards the development of the regional “Taita Basket” brand.</p> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita3_768.jpg" alt=""/><figcaption>Questions and comments from participants (Photo: WIPO)</figcaption></figure> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita2_768.jpg" alt=""/><figcaption>Discussion on the constitution of the association, presided over by the leader of the groups (Photo: WIPO)</figcaption></figure> <p>The Hon. Eng. Elijah Mwandoe, County Executive for Industrialization, Energy, ICT and Research opened the meeting by proudly referring to the sisals of the region as among “the best in the world” and emphasizing the importance and relevance of the branding project to his county.</p> <p>The event was organized by WIPO, in cooperation with the <a href="https://web.archive.org/web/20180810051338/http://www.jpo.go.jp/" target="_blank">Japan Patent Office (JPO)</a>, the <a href="https://web.archive.org/web/20180810051338/http://www.jica.go.jp/kenya/english/" target="_blank">Japan International Cooperation Agency (JICA)</a>, the <a href="https://web.archive.org/web/20180810051338/http://www.kipi.go.ke/" target="_blank">Kenya Industrial Property Institute (KIPI)</a>, the One Village One Product Program (OVOP) Kenya, and the <a href="https://web.archive.org/web/20180810051338/http://taitataveta.go.ke/" target="_blank">Taita Taveta County Government</a>.</p> <h2>Background</h2> <p>The sisal baskets produced in the Taita Taveta County of Kenya are regarded by many as regional treasures. These unique baskets are produced according to the traditional art by local women who have passed down the skill from generation to generation.</p> <p>However, up until now, production has been fragmented, with small groups of basket weavers operating independently in their respective villages and assisting each other only informally. Thanks to a <a href="/web/20180810051338/http://www.wipo.int/cooperation/en/funds_in_trust/japan_fitip/index.html">WIPO Japan Funds-in-Trust</a> project, these Kenyan women are learning how they can come together and leverage the intellectual property system to protect and promote their products on a larger stage.</p> <div class="cols cols--two"> <div class="col col--one"> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita5_600.jpg" alt=""/><figcaption>Considering logo options (Photo: WIPO)</figcaption></figure> </div> <div class="col col--two"> <figure><img src="/web/20180810051338im_/http://www.wipo.int/export/sites/www/cooperation/en/funds_in_trust/pics/wipo_taita6_600.jpg" alt=""/><figcaption>Mulling over basket designs in small groups (Photo: WIPO)</figcaption></figure> </div> </div> <h2>Useful resources</h2> <ul class="dot__list"> <li><a href="/web/20180810051338/http://www.wipo.int/meetings/en/details.jsp?meeting_id=40666">Documents related to the event</a></li> <li><a href="/web/20180810051338/http://www.wipo.int/cooperation/en/funds_in_trust/japan_fitip/news/2016/news_0001.html">Bringing IP and Branding to Basket Weaving in Kenya</a></li> <li><a href="/web/20180810051338/http://www.wipo.int/women-and-ip/en/">Women and intellectual property</a></li> </ul></p> </div>  </div></div> <div id="tools"><h4 class="d-hide t-hide">Tools</h4> <ul><li><a class="tools__link" href="/web/20180810051338/http://www.wipo.int/pressroom/en/">Media</a></li> <li><a class="tools__link" href="/web/20180810051338/http://www.wipo.int/meetings/en/">Meetings</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180810051338/https://www3.wipo.int/contact/en/">Contact Us</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180810051338/https://www3.wipo.int/myaccount/en/">My Account</a></li><li class="dropdown 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