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href="https://ca.wikipedia.org/wiki/Kantar_TNS" title="Kantar TNS – Catalan" lang="ca" hreflang="ca" data-title="Kantar TNS" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Taylor_Nelson_Sofres" title="Taylor Nelson Sofres – German" lang="de" hreflang="de" data-title="Taylor Nelson Sofres" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%A9%D8%A7%D9%86%D8%AA%D8%A7%D8%B1_%D8%AA%DB%8C%E2%80%8C%D8%A7%D9%86%E2%80%8C%D8%A7%D8%B3" title="کانتار تی‌ان‌اس – Persian" lang="fa" hreflang="fa" data-title="کانتار تی‌ان‌اس" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Taylor_Nelson_Sofres" title="Taylor Nelson Sofres – French" lang="fr" hreflang="fr" data-title="Taylor Nelson Sofres" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Taylor_Nelson_Sofres" title="Taylor Nelson Sofres – Italian" lang="it" hreflang="it" data-title="Taylor Nelson Sofres" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-xmf mw-list-item"><a href="https://xmf.wikipedia.org/wiki/Taylor_Nelson_Sofres" title="Taylor Nelson Sofres – Mingrelian" lang="xmf" hreflang="xmf" data-title="Taylor Nelson Sofres" data-language-autonym="მარგალური" data-language-local-name="Mingrelian" class="interlanguage-link-target"><span>მარგალური</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/TNS" title="TNS – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="TNS" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/TNS_(f%C3%B6retag)" title="TNS (företag) – Swedish" lang="sv" hreflang="sv" data-title="TNS (företag)" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Kantar_TNS" title="Kantar TNS – Ukrainian" lang="uk" hreflang="uk" data-title="Kantar TNS" 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<div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Taylor_Nelson_Sofres&redirect=no" class="mw-redirect" title="Taylor Nelson Sofres">Taylor Nelson Sofres</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Kantar TNS</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Logo_Kantar_TNS.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_Kantar_TNS.svg/220px-Logo_Kantar_TNS.svg.png" decoding="async" width="220" height="25" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_Kantar_TNS.svg/330px-Logo_Kantar_TNS.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_Kantar_TNS.svg/440px-Logo_Kantar_TNS.svg.png 2x" data-file-width="243" data-file-height="28" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Wholly owned subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Marketing" title="Marketing">Marketing</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1997<span class="noprint">; 27 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1997</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/London" title="London">London</a>, <a href="/wiki/England" title="England">England</a>, <a href="/wiki/United_Kingdom" title="United Kingdom">UK</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Richard Ingleton <small>(CEO, Kantar, Insights Division)</small></li><li>James Brooks <small>(COO, Kantar, Insights Division)</small></li><li>Dave Sandberg <small>(CFO, Kantar, Insights Division)</small></li><li>Will Galgey <small>(<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO UK</a>)</small></li><li>Chris Riquier <small>(<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO Asia Pacific</a>)</small></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Services</th><td class="infobox-data category"><a href="/wiki/Market_research" title="Market research">Market research</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><a href="/wiki/Pound_sterling" title="Pound sterling">£</a>1,068 million <small>(2007)</small><sup id="cite_ref-AR2007_1-0" class="reference"><a href="#cite_note-AR2007-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> £102.7 million <small>(2007)</small><sup id="cite_ref-AR2007_1-1" class="reference"><a href="#cite_note-AR2007-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> £58.5 million <small>(2007)</small><sup id="cite_ref-AR2007_1-2" class="reference"><a href="#cite_note-AR2007-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="/wiki/Kantar_Group" title="Kantar Group">Kantar Group</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">15,270 <small>(2007)</small><sup id="cite_ref-AR2007_1-3" class="reference"><a href="#cite_note-AR2007-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://www.tnsglobal.com/">www.tnsglobal.com</a></td></tr></tbody></table> <p><b>Kantar TNS</b> is a global <a href="/wiki/Market_research" title="Market research">market research</a> and market information group with offices in over 80 countries. Formerly listed on the <a href="/wiki/London_Stock_Exchange" title="London Stock Exchange">London Stock Exchange</a> and a constituent of the <a href="/wiki/FTSE_250_Index" title="FTSE 250 Index">FTSE 250 Index</a>, the firm was acquired by <a href="/wiki/WPP_Group" class="mw-redirect" title="WPP Group">WPP Group</a> for £1.6 billion in October 2008, when it became part of WPP's Kantar Group. </p><p>In April 2019, Kantar announced that it was unifying all its legacy brands (including Kantar TNS) and consolidating all services and offerings under the Kantar brand name. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The history of TNS as a market research company began in 1946 with the establishment of National Family Opinion (NFO) in the <a href="/wiki/United_States" title="United States">United States</a>.<sup id="cite_ref-history_2-0" class="reference"><a href="#cite_note-history-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Since then, various <a href="/wiki/Mergers_and_acquisitions" title="Mergers and acquisitions">mergers and acquisitions</a> involving large companies from the US, Europe, and Asia Pacific eventually became the Taylor Nelson Sofres group. </p> <div class="mw-heading mw-heading3"><h3 id="Six_original_companies">Six original companies</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=2" title="Edit section: Six original companies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 1960s saw the establishment of the six main companies that today form part of TNS. Starting with NFO in the 1940s, Intersearch in the US in 1960; then AGB in the UK in 1962; Sofres in France in 1963; Frank Small Associates (FSA) in Australia in 1964; Taylor Nelson in the UK in 1965.<sup id="cite_ref-history_2-1" class="reference"><a href="#cite_note-history-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Over the 60s, 70s, 80s and 90s, these companies grew significantly as individual businesses. </p><p>The 1990s and early years of the new millennium saw consolidation in the industry. In 1991 AGB and Taylor Nelson merged to create Taylor Nelson AGB. In 1992, Sofres acquired Secodip. In 1997, Sofres combined with FSA. In 1997, Sofres acquired Intersearch and then merged with Taylor Nelson AGB, thus creating TNS. </p><p>In 1998 Taylor Nelson Sofres acquired <a href="/wiki/Chilton_Company" title="Chilton Company">Chilton</a> Market Research, followed by CMR in 2000, and the NFO WorldGroup in 2003.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-history_2-2" class="reference"><a href="#cite_note-history-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In 2006, a class action lawsuit was filed against TNS alleging that it failed to disclose major financial information in a registration statement associated with the company's <a href="/wiki/Secondary_offering" class="mw-redirect" title="Secondary offering">secondary offering</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Taylor_Nelson_Sofres.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/0/01/Taylor_Nelson_Sofres.svg/130px-Taylor_Nelson_Sofres.svg.png" decoding="async" width="130" height="119" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/0/01/Taylor_Nelson_Sofres.svg/195px-Taylor_Nelson_Sofres.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/0/01/Taylor_Nelson_Sofres.svg/260px-Taylor_Nelson_Sofres.svg.png 2x" data-file-width="161" data-file-height="147" /></a><figcaption>TNS logo that was used between 2003-2012</figcaption></figure> <p>The TNS Group continues to grow, mainly by acquiring small research companies to strengthen its position in markets in which it already has a presence. For example, in December 2007, TNS acquired Landis Strategy & Innovation in the United States, a specialist research-based consultancy.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> In the same month, TNS announced that it had reached agreement to increase its ownership of LatinPanel Holdings from 33.3% to 100%. TNS was formerly a joint venture partner with the NPD Group and the IBOPE Group in this continuous consumer panel business serving Latin America operating in 15 countries in Latin America, and covering 96% of the region’s GDP, providing local and international clients with access to a household research panel across the packaged groceries, toiletries and cosmetics, fresh foods and textile retail markets.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>In early March 2008, TNS announced the merging of its North American operating units TNS Media Intelligence, TNS Media Research with the recently acquired firms Compete and Cymfony to create TNS Media Group.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>On 29 April 2008 TNS announced that it was in talks to merge with German market research company <a href="/wiki/GfK" title="GfK">GfK</a>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> The announcement was followed in May by two conditional offers from WPP to buy TNS for a combination of cash and shares, both of which were rejected by TNS’s board. The hostile <a href="/wiki/WPP_Group" class="mw-redirect" title="WPP Group">WPP</a> bid led to GfK and TNS abandoning their merger plans. GfK sought without success to find backing for a rival offer, leaving WPP’s hostile bid as the only one on the table. On 9 October 2008 WPP declared that its latest bid had been successful and that it was buying TNS for $1.93bn.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>TNS was bought by WPP's <a href="/wiki/Kantar_Group" title="Kantar Group">Kantar Group</a>. Many Kantar subsidiary companies underwent restructuring and rebranding.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2020)">citation needed</span></a></i>]</sup> </p><p>In 2013, TNS acquired Sinotrust Market Research,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> a leading market research and consulting company in China. </p><p>On 8 September 2016, TNS was rebranded as Kantar TNS.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>On 2 April 2019, Kantar announced that it was retiring the names of its brands (including Kantar TNS) and consolidating all services and offerings under the Kantar brand name.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Operations">Operations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=3" title="Edit section: Operations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Dpo53ZWY_400x400.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Dpo53ZWY_400x400.jpg/220px-Dpo53ZWY_400x400.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Dpo53ZWY_400x400.jpg/330px-Dpo53ZWY_400x400.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/c/c5/Dpo53ZWY_400x400.jpg 2x" data-file-width="400" data-file-height="400" /></a><figcaption>Dpo53ZWY 400x400</figcaption></figure> <p>TNS NIPO is a Dutch <a href="/wiki/Survey_methodology" title="Survey methodology">survey agency</a>. Together with <a href="/wiki/Synovate" title="Synovate">Synovate</a> (formerly Interview-NSS) and <a href="/wiki/Maurice_de_Hond" title="Maurice de Hond">Surveys from Maurice de Hond</a> (<a href="/wiki/Peil.nl" class="mw-redirect" title="Peil.nl">Peil.nl</a>), it is one of the top three (<a href="/wiki/Political" class="mw-redirect" title="Political">political</a>) survey agencies in the <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> In June 2013, TNS NIPO received the MOAward for Market Research Office of the Year.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>TNS is structured around specific areas of marketing expertise: Brand & Communication; Innovation & Product Development; Retail & Shopper; Customer Experience; Employee Engagement; Qualitative; Automotive; and Political & Social. </p><p>TNS separates its worldwide operations in over eighty three countries into a number of regional divisions: <a href="/wiki/North_America" title="North America">North America</a>; Northern <a href="/wiki/Europe" title="Europe">Europe</a>; Southern Europe; <a href="/wiki/Asia_Pacific" class="mw-redirect" title="Asia Pacific">Asia Pacific</a>; Latin America; and Africa, Mediterranean and Middle East. </p> <div class="mw-heading mw-heading2"><h2 id="Methods">Methods</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=4" title="Edit section: Methods"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>TNS NIPO has a database of thousands of <a href="/wiki/Screening_(economics)" title="Screening (economics)">screened</a> <a href="/wiki/Respondent" title="Respondent">respondents</a>. For each survey a selection is made from the <a href="/wiki/Database" title="Database">database</a> and submitted to the respondents. TNS NIPO's goal is to have the respondents surveyed once every six weeks. </p><p>TNS NIPO uses software from <a href="/wiki/NIPO_Software" class="mw-redirect" title="NIPO Software">NIPO Software</a> for its research surveys. The five following methods of research are used: </p> <ul><li>CATI: <a href="/wiki/Computer-assisted_telephone_interviewing" title="Computer-assisted telephone interviewing">Computer-assisted telephone interviewing</a></li> <li>CAPI: <a href="/wiki/Computer-assisted_personal_interviewing" title="Computer-assisted personal interviewing">computer-assisted personal interviewing</a> (by interviewer)</li> <li>CASI: <a href="/wiki/Computer-assisted_self_interviewing" class="mw-redirect" title="Computer-assisted self interviewing">computer-assisted self interviewing</a> (respondent receives questions via modem)</li> <li>CAWI: <a href="/wiki/Computer-assisted_web_interviewing" title="Computer-assisted web interviewing">computer-assisted web interviewing</a> (respondent visit site)</li> <li>Qualitative research</li></ul> <p>The appropriate research form depends on the subject and target group. </p> <div class="mw-heading mw-heading2"><h2 id="Logo">Logo</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=5" title="Edit section: Logo"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2003, when company went from being Taylor Nelson Sofres with several local names to one unified TNS,<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> a new logo was designed. Wolff Olins was the agency behind the 2003 rebrand. Daniella Meirelles, a Brand Consultant at Wolff Olins was the one who brought the global project to the agency. Then in early 2012 the old logo was altered further. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=6" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Official_statistics" title="Official statistics">Official statistics</a></li> <li><a href="/wiki/Data_Mining" class="mw-redirect" title="Data Mining">Data Mining</a></li> <li><a href="/wiki/Cold_Calling" class="mw-redirect" title="Cold Calling">Cold Calling</a></li> <li><a href="/wiki/Custom_online_panel" title="Custom online panel">Custom online panel</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-AR2007-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-AR2007_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-AR2007_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-AR2007_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-AR2007_1-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20141031051823/http://smartpdf.blacksunplc.com/tns2007ara/TNS_2007_Annual_Report.pdf">"Annual Report 2007"</a> <span class="cs1-format">(PDF)</span>. Taylor Nelson Sofres. Archived from <a rel="nofollow" class="external text" href="http://smartpdf.blacksunplc.com/tns2007ara/TNS_2007_Annual_Report.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 31 October 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Annual+Report+2007&rft.pub=Taylor+Nelson+Sofres&rft_id=http%3A%2F%2Fsmartpdf.blacksunplc.com%2Ftns2007ara%2FTNS_2007_Annual_Report.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-history-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-history_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-history_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-history_2-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.tnsglobal.com">- A History of Success Delivering Market Research & Insight</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110223213356/http://www.tnsglobal.com/">Archived</a> 23 February 2011 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>; TNS Global online; accessed March 2019</span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.thefreelibrary.com/Cahners+sells+Chilton+Research+Services+to+Taylor+Nelson+AGB.-a020575815"><i>Cahners Sells Chilton Research Services to Taylor Nelson AGB</i></a>; accessed March 2019.</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="http://www.businesswire.com/news/home/20060405005687/en/Law-Firm-Goldman-Scarlato-Karon-P.C.-Announces">"The Law Firm of Goldman Scarlato & Karon, P.C. Announces Class Action Lawsuit Against TNS Inc"</a> (Press release). 5 April 2006<span class="reference-accessdate">. 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<a rel="nofollow" class="external text" href="https://web.archive.org/web/20080509195137/http://www.tns-mi.com/news/03112008.htm">Archived</a> 9 May 2008 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.tnsmediagroup.com/">"必赢网址-必赢亚洲-必赢亚洲手机网站"</a>. <i>www.tnsmediagroup.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.tnsmediagroup.com&rft.atitle=%E5%BF%85%E8%B5%A2%E7%BD%91%E5%9D%80-%E5%BF%85%E8%B5%A2%E4%BA%9A%E6%B4%B2-%E5%BF%85%E8%B5%A2%E4%BA%9A%E6%B4%B2%E6%89%8B%E6%9C%BA%E7%BD%91%E7%AB%99&rft_id=http%3A%2F%2Fwww.tnsmediagroup.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.iht.com/articles/2008/04/29/technology/tns.php">Gfk and TNS talking merger to challenge Nielson</a></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.dmnews.com/customer-experience/news/13063856/wpps-pursuit-of-tns-ends-with-193b-buy">"WPP's pursuit of TNS ends with $1.93B buy"</a>. <i>DMNews.com</i>. 11 October 2008.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=DMNews.com&rft.atitle=WPP%27s+pursuit+of+TNS+ends+with+%241.93B+buy&rft.date=2008-10-11&rft_id=https%3A%2F%2Fwww.dmnews.com%2Fcustomer-experience%2Fnews%2F13063856%2Fwpps-pursuit-of-tns-ends-with-193b-buy&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.tnsglobal.com/press-release/kantar-tns-agrees-acquire-automotive-specialist-sinotrust-market-research-china">"Kantar TNS agrees to acquire automotive specialist, Sinotrust Market Research in China | Kantar"</a>. <i>www.tnsglobal.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.tnsglobal.com&rft.atitle=Kantar+TNS+agrees+to+acquire+automotive+specialist%2C+Sinotrust+Market+Research+in+China+%26%23124%3B+Kantar&rft_id=http%3A%2F%2Fwww.tnsglobal.com%2Fpress-release%2Fkantar-tns-agrees-acquire-automotive-specialist-sinotrust-market-research-china&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFwww.ETBrandEquity.com" class="citation web cs1">www.ETBrandEquity.com. <a rel="nofollow" class="external text" href="http://brandequity.economictimes.indiatimes.com/news/digital/kantar-revamps-corporate-identity-and-management-structure-of-parent-brand/54243155">"Kantar revamps corporate identity and management structure of parent brand - ET BrandEquity"</a>. <i>ETBrandEquity.com</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">12 July</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.adweek.com&rft.atitle=WPP%27s+Kantar+Consolidates+All+Divisions+Under+Single+Brand+Name&rft.date=2019-03-18&rft.aulast=Rittenhouse&rft.aufirst=Lindsay&rft_id=https%3A%2F%2Fwww.adweek.com%2Fagencies%2Fwpps-kantar-consolidates-all-divisions-under-single-brand-name%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.tns-nipo.com/over-tns-nipo/"><i>Over TNS Nipo</i></a>; TNS-Nipo.com; accessed March 2019.</span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.dutchcowboys.nl/onderzoek/28695">"TNS NIPO marktonderzoekbureau van het jaar"</a>. <i>DutchCowboys</i> (in Dutch). 9 June 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">21 June</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=DutchCowboys&rft.atitle=TNS+NIPO+marktonderzoekbureau+van+het+jaar&rft.date=2013-06-09&rft_id=https%3A%2F%2Fwww.dutchcowboys.nl%2Fonderzoek%2F28695&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.hospitalitynet.org/news/4015651.html">"World's Third Largest Market Information Group, Taylor Nelson Sofres, Rebrands"</a>. <i>Hospitality Net</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 July</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Hospitality+Net&rft.atitle=World%27s+Third+Largest+Market+Information+Group%2C+Taylor+Nelson+Sofres%2C+Rebrands&rft_id=https%3A%2F%2Fwww.hospitalitynet.org%2Fnews%2F4015651.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKantar+TNS" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kantar_TNS&action=edit&section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.tns-nipo.com">TNS NIPO website</a></li></ul> <div class="navbox-styles"><style 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<li><a href="/wiki/GTB_(advertising_agency)" title="GTB (advertising agency)">GTB</a></li> <li><a href="/wiki/Hill%2BKnowlton_Strategies" class="mw-redirect" title="Hill+Knowlton Strategies">Hill+Knowlton Strategies</a></li> <li><a href="/wiki/Hogarth_Worldwide" title="Hogarth Worldwide">Hogarth Worldwide</a></li> <li><a href="/wiki/Kantar_Group" title="Kantar Group">Kantar Group</a></li> <li><a href="/wiki/Landor_Associates" title="Landor Associates">Landor Associates</a></li> <li><a href="/wiki/MindShare" class="mw-redirect" title="MindShare">MindShare</a></li> <li><a href="/wiki/Ogilvy_(agency)" title="Ogilvy (agency)">Ogilvy</a></li> <li><a href="/wiki/PSB_Insights" title="PSB Insights">PSB</a></li> <li><a href="/wiki/Quinn_Gillespie_%26_Associates" title="Quinn Gillespie & Associates">Quinn Gillespie & Associates</a></li> <li><a href="/wiki/Scholz_%26_Friends" title="Scholz & Friends">Scholz & Friends</a></li> <li><a href="/wiki/Spafax" title="Spafax">Spafax</a></li> <li><a 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Walter Thompson">J. Walter Thompson</a></li> <li><a href="/wiki/Wunderman" title="Wunderman">Wunderman</a></li> <li><a href="/wiki/Superunion" title="Superunion">Superunion</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Philip_Lader" title="Philip Lader">Philip Lader</a></li> <li><a href="/wiki/Martin_Sorrell" title="Martin Sorrell">Martin Sorrell</a></li> <li><a href="/wiki/Roberto_Quarta" title="Roberto Quarta">Roberto Quarta</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2" style="font-weight: bold;"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:WPP_plc" title="Category:WPP plc">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q1812865#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q1812865#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" style="font-size:114%;margin:0 4em"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority control databases</a> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q1812865#identifiers" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://isni.org/isni/000000012286553X">ISNI</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/133136160">VIAF</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/no2002078595">United States</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://www.idref.fr/067105467">IdRef</a></span></li></ul></div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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