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href="/web/20150628172905/http://www.newsu.org/support/course_webinar" class="support">Help</a></li> <li><a href="https://web.archive.org/web/20150628172905/http://twitter.com/share?url=https%3A%2F%2Fnewsu.org%2Fcourses%2Fbeyond-viral&text=Say+No+To+Clickbait%3A+How+To+Make+%28Good%29+Shareable+Content&via=newsu" class="tweet" target="_blank">Tweet</a></li> <li class="last"><a href="https://web.archive.org/web/20150628172905/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fnewsu.org%2Fcourses%2Fbeyond-viral&t=Say+No+To+Clickbait%3A+How+To+Make+%28Good%29+Shareable+Content" class="facebook" target="_blank">Share</a></li> </ul><div id="node-496823" class="newsu-course node clear-block"> <div class="content"> <dl class="webinar-info"><dt class="date">This <strong>Webinar </strong> was originally broadcast on:</dt><dd class="date">May 27, 2015 <a href="/web/20150628172905/http://www.newsu.org/newsu-courses/enroll/496823" class="enroll-now">Enroll Now</a></dd><dd class="about"><strong>Watch and listen to the original one-hour Webinar in its entirety.</strong> This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.</dd></dl><div class="product-information"> <div class="add-to-cart right grid_4 omega"><h2>Course Overview</h2><div class="img course-logo"><img src="https://web.archive.org/web/20150628172905im_/http://www.newsu.org/sites/default/files/imagecache/course-logo/iStock_000040093676_XXXLarge.jpg" alt="" title="" width="198" height="132"/></div> <dl> <dt>Title:</dt><dd>Say No To Clickbait: How To Make (Good) Shareable Content</dd> <dt>Type:</dt><dd>Webinar</dd> <dt>Cost:</dt><dd><span class="product-info product display"><span class="uc-price-product uc-price-display uc-price">$29.95</span></span></dd> <dt class="originally-broadcast">Originally Broadcast On:</dt> <dd class="originally-broadcast">May 27, 2015</dd> <dt class="time-estimate">Time Estimate:</dt><dd class="time-estimate">One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.</dd> </dl><form action="/web/20150628172905/http://www.newsu.org/courses/beyond-viral" accept-charset="UTF-8" method="post" id="uc-product-add-to-cart-form-496823"> <div class="form-wrapper"><div class="attributes"><div class="attribute attribute-12 odd"><div class="form-item"> <label>Event pricing </label> <div class="form-radios"><div class="form-item" id="edit-attributes-12-25-wrapper"> <label class="option" for="edit-attributes-12-25"><input type="radio" id="edit-attributes-12-25" name="attributes[12]" value="25" checked="checked" class="form-radio"/> Single ticket</label> </div> <div class="form-item" id="edit-attributes-12-23-wrapper"> <label class="option" for="edit-attributes-12-23"><input type="radio" id="edit-attributes-12-23" name="attributes[12]" value="23" class="form-radio"/> Group of 2-5, +$5.00</label> </div> <div class="form-item" id="edit-attributes-12-24-wrapper"> <label class="option" for="edit-attributes-12-24"><input type="radio" id="edit-attributes-12-24" name="attributes[12]" value="24" class="form-radio"/> Group of 6 or more, +$15.00</label> </div> </div> <div class="description"><p>Watching as a group in a conference room or classroom? Help keep our Webinar costs low by selecting the appropriate price point. This purchase gives you one computer access into the live and recorded presentation.</p></div> </div> </div><div class="attribute attribute-31 even"><div class="form-item"> <label>Student Pricing </label> <div class="description"><p>Are you a student? Sign up with our special rate.</p></div><div class="form-checkboxes"><div class="form-item" id="edit-attributes-31-74-wrapper"> <label class="option" for="edit-attributes-31-74"><input type="checkbox" name="attributes[31][74]" id="edit-attributes-31-74" value="74" class="form-checkbox"/> Student Discount, -$10.00</label> </div> </div> </div> </div></div><input type="hidden" name="qty" id="edit-qty" value="1"/> <input type="submit" name="op" id="edit-submit-496823" value="Enroll Now" class="form-submit node-add-to-cart"/> <input type="hidden" name="form_build_id" id="form-02g4NJd4TilPCdM_T_cTuPkjTYUmhKLZhHEOa3TCd6A" value="form-02g4NJd4TilPCdM_T_cTuPkjTYUmhKLZhHEOa3TCd6A"/> <input type="hidden" name="form_id" id="edit-uc-product-add-to-cart-form-496823" value="uc_product_add_to_cart_form_496823"/> </div></form> <div class="description"><h3>About Webinars</h3><p>In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host. </p></div></div></div> <div id="mission" class="og-mission"><p>With more people than ever getting their news from places like Facebook and Twitter and yes, even places like Instagram, social networks are key to reaching audiences and getting your best work seen. But what are those users looking for and how do we meet their needs?</p> <p>We’ll discuss why you should aim for shares instead of clicks, identify simple ways to make content more shareable, and discover ways you can reach new audiences through social media. We’ll also explore how to measure success and produce work you’re proud to share, too.</p> <p>Join the Twitter conversation for this Webinar with <a href="https://web.archive.org/web/20150628172905/https://twitter.com/search?f=realtime&q=%23sharegoodwork&src=typd">#sharegoodwork</a>.</p></div> <div class="field field-type-text field-learn"> <h6>What Will I Learn:</h6> <div class="field-item odd"> <ul> <li>What kind of content is most shareable </li> <li>What elements stories need to perform well on social media </li> <li>How to measure success on social media </li> <li>How to use that data to inform and improve your content and its shareability </li> </ul> </div> </div> <div class="field field-type-text field-audience"> <h6>Who Should Take this Course:</h6> <div class="field-item odd"> <p>Writers, reporters, editors, bloggers, social media managers, community managers and audience engagement specialists.</p> </div> </div> <div class="field field-type-nodereference field-instructor"> <h6>Course Instructor:</h6> <div class="field-item odd"> <div id="node-496822" class="node clear-block"> <div class="image-left"><img src="https://web.archive.org/web/20150628172905im_/http://www.newsu.org/sites/default/files/imagecache/2col/khg.headshotclose.jpg" alt="" title="" width="110" height="72"/></div> <h2><a href="/web/20150628172905/http://www.newsu.org/about/instructors/katie-hawkins-gaar" title="Katie Hawkins-Gaar">Katie Hawkins-Gaar</a></h2> <div class="meta"> </div> <div class="content"> <p>Katie Hawkins-Gaar is digital innovation faculty at The Poynter Institute, where she geeks out about newsrooms testing out new and exciting ideas. Before joining Poynter, she was the editor for CNN iReport, the network’s global participatory news community. A leading expert in user-generated content, Hawkins-Gaar was responsible for the site’s editorial and social strategy, setting verification standards and leading an editorial team of producers based in Atlanta and London. You can reach her most anywhere at @katiehawk.</p> </div> </div> </div> </div> <div class="field field-type-text field-tech-requirements"> <h6>Technical Requirements:</h6> <div class="field-item odd"> <p><strong>Windows</strong><br/> 1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1<br/> 512MB of RAM (1GB recommended) for Windows 7 or Windows 8<br/> Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome<br/> Adobe® Flash® Player 11.2+</p> <p><strong>Mac</strong><br/> 1.83GHz Intel Core™ Duo or faster processor<br/> 512MB of RAM (1GB recommended)<br/> Mac OS X 10.7.4, 10.8, 10.9<br/> Mozilla Firefox; Apple Safari; Google Chrome<br/> Adobe Flash Player 11.2+</p> <p><strong>Bandwidth</strong> - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.</p> <p>Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, <strong><a href="https://web.archive.org/web/20150628172905/http://connect.newsu.org/common/help/en/support/meeting_test.htm">please test your connection</a></strong>.</p> <p>This Webinar contains audio. Please adjust your headphones or speakers.</p> <p><strong>Questions?</strong> Read our <a href="/web/20150628172905/http://www.newsu.org/support/course_webinar">Webinar FAQ</a> or contact us at <a href="https://web.archive.org/web/20150628172905/mailto:webinars@newsu.org">webinars@newsu.org</a>.</p> <p><strong>You can watch our Live Webinars on your iPad</strong> with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.</p> <p>Download the free Adobe Connect app from iTunes <a href="https://web.archive.org/web/20150628172905/https://itunes.apple.com/us/app/adobe-connect-mobile-for-ios/id430437503?mt=8">here</a>. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. 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