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About: Market intelligence
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href="http://dbpedia.org">dbpedia.org</a></span> </div> </div> </div> <div class="row pt-2"> <div class="col-xs-9 col-sm-10"> <p class="lead">Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences.</p> </div> <div class="col-xs-3 col-sm-2"> <a href="#" class="thumbnail"> <img src="http://commons.wikimedia.org/wiki/Special:FilePath/Duplicate_Data_Entries_in_Data_Editing.png?width=300" alt="thumbnail" class="img-fluid" /> </a> </div> </div> </div> </section> <!-- page-header --> <!-- property-table --> <section> <div class="container-xl"> <div class="row"> <div class="table-responsive"> <table class="table table-hover table-sm table-light"> <thead> <tr> <th class="col-xs-3 ">Property</th> <th class="col-xs-9 px-3">Value</th> </tr> </thead> <tbody> <tr class="odd"><td class="col-2"><a class="uri" href="http://dbpedia.org/ontology/abstract"><small>dbo:</small>abstract</a> </td><td class="col-10 text-break"><ul> <li style="display:none;"><span class="literal"><span property="dbo:abstract" lang="ca" >La intel·ligència de mercat (market intelligence en anglès) és la informació rellevant per a una organització sobre tendències de mercat, competència i seguiment de clients (existents, perduts i orientats), recollits i analitzats específicament amb la finalitat de prendre decisions fiables i segures en la determinació de l'estratègia en àrees com les oportunitats de mercat, l'estratègia de penetració al mercat o el desenvolupament del mercat. La intel·ligència de mercat inclou el procés de recopilació de dades de l'entorn extern de l'empresa (tant dades existents o informació de fonts secundàries, com d'informació recopilada ad hoc), mentre que el procés d'intel·ligència empresarial es basa principalment en esdeveniments interns enregistrats, com ara vendes, trameses i compres. El propòsit d'incorporar intel·ligència de mercat al procés d'intel·ligència de negoci és proporcionar als decisors una “fotografia més completa” del rendiment corporatiu en curs en un conjunt de condicions de mercat determinades.</span><small> (ca)</small></span></li> <li style="display:none;"><span class="literal"><span property="dbo:abstract" lang="ar" >التحري السوقي أو التسويقي هي معلومات ذات صلة بأسواق الشركة، جُمعت وحُللت خصيصًا لغرض اتخاذ قرار دقيق ومتحقق منه لتحديد فرصة السوق، وإستراتيجية اختراق السوق، ومقاييس تطوير السوق. تشير استخبارات الأعمال إلى المهارات، والعمليات، والتقنيات، والتطبيقات، والممارسات المستخدمة لدعم اتخاذ القرار. تهدف استخبارات الأعمال في كثير من الأحيان إلى دعم اتخاذ قرارات أفضل للأعمال وبالتالي يمكن تعريفها كنظام لدعم القرار. تتضمن استخبارات الأعمال جمع البيانات من البيئة الخارجية للشركة، في حين تعتمد عملية استخبارات الأعمال في المقام الأول على الأحداث الداخلية المسجلة - مثل المبيعات، والشحنات، والمشتريات. والغرض من دمج معلومات السوق أو الاستخبارات في عملية استخبارات الأعمال هو تزويد صانعي القرار بـ «صورة كاملة» عن أداء الشركة المستمر في مجموعة معينة من أحوال السوق. لدعم إستراتيجية الشركة واتخاذ القرار المستمر، يشمل نظام استخبارات الأعمال تقريبًا معالج استخلاص، وتحويل وتحميل (إي تي إل)، ومستودع بيانات ومجموعة من أدوات تقديم التقارير. يتم استخراج، وتحويل البيانات من مصادر بيانات الشركة القائمة ثم يتم تحميلها في مستودع بيانات. ومن هنا يتم تحليل البيانات وسحبها في نظم الإبلاغ المختلفة. ويتم إدخال معلومات السوق من البيئة الخارجية إلى وحدة معالجة تحليلية، والتي يمكن أن تكون داخل أو خارج أداة استخبارات الأعمال. ولدينا إعدادان مختلفان لسحب استخبارات السوق الخارجية إلى نظام استخبارات الأعمال. وبشكل خارجي عن البرنامج، تعتبر معلومات السوق جزءًا من بيئة نظام المصدر؛ حيث يمكن أن يكون قد تم تحليلها بالفعل في قاعدة بيانات معاملات منفصلة ثم اُستخرجت، وتحوّلت وحُمّلت في مستودع البيانات أو في سوق بيانات منفصل لإدخالها في «غرفة الاستقبال». وبدلاً من ذلك، وربما بطريقةٍ أكثر منطقية، من خلال نظام استخبارات الأعمال، يمكن لمعلومات السوق أن تُغذي (الإي تي إل) بصورةٍ غير محللة وبانتظام بحيث يتم إدخالها مباشرةً إلى مستودع البيانات، أو سوق البيانات، حيث يمكن في النهاية أن تُحلل وتُسجل في «غرفة الاستقبال».وأحد التحديات (سؤال مفتوح) هو تحديد مدى تحليل أو معالجة بيانات السوق في قاعدة بيانات المعاملات، قبل إدخالها في مستودع البيانات وتحليلها مرة أخرى في النهاية في غرفة الاستقبال.</span><small> (ar)</small></span></li> <li><span class="literal"><span property="dbo:abstract" lang="en" >Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences. MI along with the marketing capabilities of an organization provides a guideline into the allocation and implementation of resources and processes. It is used for the purpose of continuously supplying strategic marketing planning for organizations to gauge marketing positions in order for companies to gain competitive advantage and best meet objectives. Organizations can develop MI frameworks and models that are suited to financial capabilities and desired market sectors but are mainly based on the four-step process of collection, validation, processing and communication of MI. The gathering of MI data is sorted into many different categories, including, but not limited to, qualitative, quantitative, formal, informal, published, and unpublished. MI data is gathered both internally and externally. Benefits that MI can bring are that it provides customer, competitor and market insights allowing organizations to gain a competitive advantage in their marketing strategies. Issues that MI can bring is through acquiring data and information through illegal or unethical ways, it can lead to financial loss and government regulatory failures.</span><small> (en)</small></span></li> </ul></td></tr><tr class="even"><td class="col-2"><a class="uri" href="http://dbpedia.org/ontology/thumbnail"><small>dbo:</small>thumbnail</a> </td><td class="col-10 text-break"><ul> <li><span class="literal"><a class="uri" rel="dbo:thumbnail" resource="http://commons.wikimedia.org/wiki/Special:FilePath/Duplicate_Data_Entries_in_Data_Editing.png?width=300" href="http://commons.wikimedia.org/wiki/Special:FilePath/Duplicate_Data_Entries_in_Data_Editing.png?width=300"><small>wiki-commons</small>:Special:FilePath/Duplicate_Data_Entries_in_Data_Editing.png?width=300</a></span></li> </ul></td></tr><tr class="odd"><td class="col-2"><a class="uri" href="http://dbpedia.org/ontology/wikiPageID"><small>dbo:</small>wikiPageID</a> </td><td class="col-10 text-break"><ul> <li><span 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class="col-10 text-break"><ul> <li><span class="literal"><a class="uri" rel="rdf:type" resource="http://dbpedia.org/ontology/Company" href="http://dbpedia.org/ontology/Company"><small>dbo</small>:Company</a></span></li> </ul></td></tr><tr class="odd"><td class="col-2"><a class="uri" href="http://www.w3.org/2000/01/rdf-schema#comment"><small>rdfs:</small>comment</a> </td><td class="col-10 text-break"><ul> <li style="display:none;"><span class="literal"><span property="rdfs:comment" lang="ar" >التحري السوقي أو التسويقي هي معلومات ذات صلة بأسواق الشركة، جُمعت وحُللت خصيصًا لغرض اتخاذ قرار دقيق ومتحقق منه لتحديد فرصة السوق، وإستراتيجية اختراق السوق، ومقاييس تطوير السوق. تشير استخبارات الأعمال إلى المهارات، والعمليات، والتقنيات، والتطبيقات، والممارسات المستخدمة لدعم اتخاذ القرار. تهدف استخبارات الأعمال في كثير من الأحيان إلى دعم اتخاذ قرارات أفضل للأعمال وبالتالي يمكن تعريفها كنظام لدعم القرار.</span><small> (ar)</small></span></li> <li style="display:none;"><span class="literal"><span property="rdfs:comment" lang="ca" >La intel·ligència de mercat (market intelligence en anglès) és la informació rellevant per a una organització sobre tendències de mercat, competència i seguiment de clients (existents, perduts i orientats), recollits i analitzats específicament amb la finalitat de prendre decisions fiables i segures en la determinació de l'estratègia en àrees com les oportunitats de mercat, l'estratègia de penetració al mercat o el desenvolupament del mercat.</span><small> (ca)</small></span></li> <li><span class="literal"><span property="rdfs:comment" lang="en" >Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences.</span><small> (en)</small></span></li> </ul></td></tr><tr class="even"><td class="col-2"><a class="uri" href="http://www.w3.org/2000/01/rdf-schema#label"><small>rdfs:</small>label</a> </td><td class="col-10 text-break"><ul> <li><span class="literal"><span property="rdfs:label" lang="en" >Market intelligence</span><small> (en)</small></span></li> <li style="display:none;"><span class="literal"><span property="rdfs:label" lang="ar" >استخبارات السوق</span><small> (ar)</small></span></li> <li style="display:none;"><span class="literal"><span property="rdfs:label" lang="ca" >Intel·ligència de mercat</span><small> (ca)</small></span></li> </ul></td></tr><tr class="odd"><td class="col-2"><a class="uri" href="http://www.w3.org/2002/07/owl#sameAs"><small>owl:</small>sameAs</a> </td><td 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