CINXE.COM
Page not found | McKinsey & Company
<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"97","DisplayDate":"1/1/1","OriginalPublicationDate":"11/26/2024","SitecoreId":"{EED3FBEE-6CC2-4C6B-94B1-61FA4FC83857}","Title":"Page not found","ArticleType":"","ContentType":"Utility","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/notfound"}],"NavigationLink":"","ActiveItemId":"{EED3FBEE-6CC2-4C6B-94B1-61FA4FC83857}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>Page not found | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Page not found" property="og:title" name="title"/><meta content="The page you are looking for might have been moved or renamed." property="og:description" name="description"/><meta content="https://www.mckinsey.com/notfound" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg" property="og:image" name="image"/><meta content="{EED3FBEE-6CC2-4C6B-94B1-61FA4FC83857}" name="sid"/><link href="https://www.mckinsey.com/notfound" rel="canonical"/><meta content="Monthly Highlights" name="practice-name"/><meta content="N02" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Page not found" name="twitter:title"/><meta content="The page you are looking for might have been moved or renamed." name="twitter:description"/><meta content="https://www.mckinsey.com/next-static/images/seoimageplaceholder.webp?mw=677&car=42:25" name="twitter:image"/><meta content="Page not found" name="twitter:image:alt"/><meta content="Utility" name="contenttype"/><meta name="next-head-count" content="54"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mck-o-container"><div class="mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1-above-desktop__p_xzy"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0 mck-c-one-up-medium__content OneUpMedium_mck-c-one-up-medium__content--center-aligned__bOFgn"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xl"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Page not found</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><p>The page you are looking for might have been moved or renamed.</p> <p><strong>If you are regularly looking for McKinsey insights, consider downloading the <a href="/about-us/overview/mckinsey-insights-app">McKinsey Insights app</a> to take advantage of these app-only benefits:</strong></p> <ul> <li>Get a personalized feed on the topics you care about</li> <li>Enjoy early access to select content</li> <li>Opt into notifications about new articles, reports, podcasts, and more</li> </ul> <p>You can also visit the <a href="/">McKinsey.com home page</a>, <a href="/search">search</a> the site for keywords of interest, or <a href="/contact-us">contact us</a> if you're still having a problem.</p></div></div></div></div><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="mobile phones displaying McKinsey Insights App and a QR code for download" src="/~/media/mckinsey/mckinsey%20insights%20app/insights-app-404-page-qr.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Most popular</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span><span> - <!-- -->McKinsey Quarterly</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/our-insights/the-ceos-essential-checklist-questions-every-chief-executive-should-be-able-to-answer" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The CEO’s essential checklist: Questions every chief executive should be able to answer</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The State of Fashion 2025: Challenges at every turn</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Report</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/financial-services/our-insights/global-insurance-report" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Global Insurance Report 2025: The pursuit of growth</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-explainers/what-are-ai-guardrails" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>What are AI guardrails?</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Multimedia & Features</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-live" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey Live" src="/~/media/mckinsey/about%20us/covid%20response%20center/webinars/mck-live_hero_%201127457537_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-live" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>McKinsey Live</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Join our experts for the latest on navigating beyond the crisis and shaping the next normal that lies ahead.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-podcast" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="The McKinsey Podcast" src="/~/media/mckinsey/featured%20insights/mckinsey%20podcast/podcast_thumb_1536x1536_new.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-podcast" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The McKinsey Podcast</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Welcome to The McKinsey Podcast, a business and management podcast featuring conversations with leading experts.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/themes" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey Collections" src="/~/media/mckinsey/featured%20insights/collections/collections-bots-thumb-107861024-1536x864.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/themes" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>McKinsey Themes</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Explore essential reading on topics that matter.</div></div></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"NotFound","displayName":"NotFound","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"eed3fbee-6cc2-4c6b-94b1-61fa4fc83857","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"NotFound","id":"EED3FBEE6CC24C6B94B161FA4FC83857","displayName":"NotFound","title":{"jsonValue":{"value":"Page not found"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":""},"pageSubheader":{"value":""},"Body":{"value":" \u003cp\u003eWe apologize for any inconvenience. Please double-check the URL or try the following:\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/search\"\u003eSearch\u003c/a\u003e our site for keywords of interest.\u003c/p\u003e\n\u003cp\u003eVisit our \u003ca href=\"/\"\u003ehome page\u003c/a\u003e or use the navigation menu to find what you need.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/contact-us\"\u003eContact us\u003c/a\u003e if you're still having a problem.\u003c/p\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"The page you are looking for might have been moved or renamed."}},"sEODescription":{"value":""},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":false},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Utility","displayName":"Utility","id":"{075269B2-FCF0-4F9F-8FD7-BF74509C765C}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home","index":0},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"26abdd7e-fc21-4296-91b6-1db7b6d74d85","componentName":"OneUpMedium","dataSource":"{92CC5AF5-A25B-4C69-8103-EACC124879D0}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Image Rendering Mode":"{\"Value\":{\"value\":\"up-right\"},\"Key\":{\"value\":\"Right\"}}","Use Square Media":"1","Show Full Dek":"1","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/home-page/404-error-1up-medium/insights-app-404-message-generic-item"},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"standardImage":{"src":"/~/media/mckinsey/mckinsey insights app/insights-app-404-page-qr.jpg","alt":"mobile phones displaying McKinsey Insights App and a QR code for download","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":null,"description":{"jsonValue":{"value":"\u003cp\u003eThe page you are looking for might have been moved or renamed.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you are regularly looking for McKinsey insights, consider downloading the \u003ca href=\"/about-us/overview/mckinsey-insights-app\"\u003eMcKinsey Insights app\u003c/a\u003e\u0026nbsp;to take advantage of these app-only benefits:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003eGet a personalized feed on the topics you care about\u003c/li\u003e\n \u003cli\u003eEnjoy early access to select content\u003c/li\u003e\n \u003cli\u003eOpt into notifications about new articles, reports, podcasts, and more\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can also visit the \u003ca href=\"/\"\u003eMcKinsey.com home page\u003c/a\u003e, \u003ca href=\"/search\"\u003esearch\u003c/a\u003e\u0026nbsp;the site for keywords of interest, or \u003ca href=\"/contact-us\"\u003econtact us\u003c/a\u003e\u0026nbsp;if you're still having a problem.\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"title":{"jsonValue":{"value":"Page not found"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"cTALinks":{"jsonValue":{"value":[]}},"videoId":{"value":""},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}},"placeholders":{"main-area":[]}},{"uid":"a0ee98f2-0512-436f-8e38-c39e76312735","componentName":"GeneralUp","dataSource":"{4CF27458-1B2B-4938-8465-3BD490446CAE}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Images":"1","Module Type":"{\"Value\":{\"value\":\"four-up\"},\"Key\":{\"value\":\"4 UP\"}}","Hide Description":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Most popular"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/strategy-and-corporate-finance/our-insights/the-ceos-essential-checklist-questions-every-chief-executive-should-be-able-to-answer"},"description":{"jsonValue":{"value":"Most great CEOs rely on a set of guiding mindsets. This checklist helps them turn mindsets into practices that can steer their companies to great heights."}},"title":{"jsonValue":{"value":"The CEO\u0026rsquo;s essential checklist: Questions every chief executive should be able to answer"}},"eyebrow":null,"displayDate":{"value":"2024-11-13T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":{"displayName":"McKinsey Quarterly"}},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/business functions/strategy and corporate finance/our insights/the ceos essential checklist questions every chief executive should be able to answer/qweb-questions-every-ceo-should-be-able-to-answer-1536x1536.jpg","alt":"In the city skyline, a rooftop becomes a runway as a plane lifts off into the sky. In the middle of the runway are dividers shaped like checkboxes, each one marked with a checkmark.","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/retail/our-insights/state-of-fashion"},"description":{"jsonValue":{"value":"The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth means navigating a complex maze."}},"title":{"jsonValue":{"value":"The State of Fashion 2025: Challenges at every turn"}},"eyebrow":null,"displayDate":{"value":"2024-11-11T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/retail/our insights/state of fashion/2025/state-of-fashion-2025-2082189253-thumb-1536x1536.jpg","alt":"Woman standing in abstract 3d maze. ","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/financial-services/our-insights/global-insurance-report"},"description":{"jsonValue":{"value":"Finding profitable growth is an imperative for the world鈥檚 personal and commercial property and casualty insurers, while life carriers must adjust to changing consumer needs."}},"title":{"jsonValue":{"value":"Global Insurance Report 2025: The pursuit of growth"}},"eyebrow":null,"displayDate":{"value":"2024-11-19T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Report","displayName":"Report","id":"{FA4BB8D5-EA76-4DD9-9530-2C865A87D5E0}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/financial services/our insights/global insurance report 2025/global insurance report 2025-00-2159788604-thumb-1536x1536.jpg","alt":"Five rows of flat squares in shades of blue and orange, come together to form long, flowing, ribbon-like formations. ","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/featured-insights/mckinsey-explainers/what-are-ai-guardrails"},"description":{"jsonValue":{"value":"AI guardrails help ensure that an organization\u0026rsquo;s AI tools, and their application in the business, reflect the organization\u0026rsquo;s standards, policies, and values."}},"title":{"jsonValue":{"value":"What are AI guardrails?"}},"eyebrow":null,"displayDate":{"value":"2024-11-14T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what are ai guardrails/what are ai guardrails_-2152543981-thumb-1536x1536.jpg","alt":"A pair of red and white concrete road barriers aligned on a street against a light blue background. ","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null}]}}}}},{"uid":"c3755e13-cf1a-47b6-b87d-98a2a1cc581c","componentName":"GeneralUp","dataSource":"{DFD11E5C-01E2-4CAF-BC77-D0EC5E4F6CBF}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Eyebrows":"1","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Multimedia \u0026amp; Features"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/featured-insights/mckinsey-live"},"description":{"jsonValue":{"value":"Join our experts for the latest on navigating beyond the crisis and shaping the next normal that lies ahead."}},"title":{"jsonValue":{"value":"McKinsey Live"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Webcast","displayName":"Webcast","id":"{A15E9534-23D8-461D-8DF6-11CEF71F6441}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/about us/covid response center/webinars/mck-live_hero_ 1127457537_1536x1536.jpg","alt":"McKinsey Live","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/main/multimedia-and-collections-genup/the-mckinsey-podcast-generic-item"},"description":{"jsonValue":{"value":"Welcome to The McKinsey Podcast, a business and management podcast featuring conversations with leading experts."}},"title":{"jsonValue":{"value":"The McKinsey Podcast"}},"eyebrow":{"jsonValue":{"value":"Featured Insights"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey podcast/podcast_thumb_1536x1536_new.jpg","alt":"The McKinsey Podcast","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"/featured-insights/mckinsey-podcast","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":{"displayName":"The McKinsey Podcast: Insights from Experts on Business \u0026 Management"}}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/main/multimedia-and-collections-genup/mckinsey-collections-generic-item"},"description":{"jsonValue":{"value":"Explore essential reading on topics that matter."}},"title":{"jsonValue":{"value":"McKinsey Themes"}},"eyebrow":{"jsonValue":{"value":"Featured Insights"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/featured insights/collections/collections-bots-thumb-107861024-1536x864.png","alt":"McKinsey Collections","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"/featured-insights/themes","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":{"displayName":"McKinsey Themes"}}}]}}}}}],"universal-header":[]}}]}},"itemId":"eed3fbee-6cc2-4c6b-94b1-61fa4fc83857","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/notfound"}],"currentLanguage":"en","navigationLink":"","activeItemId":"{EED3FBEE-6CC2-4C6B-94B1-61FA4FC83857}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-08-21T21:33:50Z","createdDate":"2024-08-07T16:31:48Z","practice":{"isDefaultPractice":true,"name":"Monthly Highlights","code":"N02","stickyTitle":"Sign up for our Monthly Highlights newsletter","stickySubtitle":"Don't miss this roundup of our newest and most distinctive insights","previewLink":"\u003clink linktype=\"media\" target=\"\" id=\"{9D8859E5-868F-4618-9C77-073458526BA0}\" /\u003e","previewLinkLabel":null,"description":null,"descriptionText":null,"frequency":null,"regFormTitle":null},"url":"/notfound","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"eed3fbee-6cc2-4c6b-94b1-61fa4fc83857","fullPath":"/sitecore/content/McKinsey/Home/NotFound","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732648625692","path":["notfound"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script></body></html>