Amazon ofrece nuevas herramientas para los colaboradores comerciales

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"> <meta property="og:description" content="En la conferencia anual de colaboradores comerciales de Amazon, Amazon Accelerate, celebrada el pasado 13 y 14 de septiembre en Seattle, se presentaron nuevas herramientas para ayudar a las pequeñas y medianas empresas europeas que venden en su tienda a acelerar su crecimiento y ayudarles a…"> <meta property="og:site_name" content="ES About Amazon"> <meta property="og:type" content="article"> <meta property="article:published_time" content="2023-09-15T08:46:58.998"> <meta property="article:modified_time" content="2023-10-04T09:32:00.378"> <meta property="article:section" content="Apoyo a las pymes"> <meta property="article:tag" content="Vender en Amazon "> <meta property="article:tag" content="Apoyo a las PYMES"> <meta property="article:tag" content="Inversión y creación de empleo"> <meta property="article:tag" content="Innovación"> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:description" content="En la conferencia anual de colaboradores comerciales de Amazon, Amazon Accelerate, celebrada el pasado 13 y 14 de septiembre en Seattle, se presentaron nuevas herramientas para ayudar a las pequeñas y medianas empresas europeas que venden en su tienda a acelerar su crecimiento y ayudarles a construir con éxito su marca."/> <meta name="twitter:image" content="https://assets.aboutamazon.com/dims4/default/2bd7161/2147483647/strip/true/crop/7682x3841+0+545/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg"/> <meta name="twitter:image:alt" content="En un taller con una burra de ropa en el fondo con ropa colgada, hay una mujer sentada en una mesa. 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class="Link" href="http://www.aboutamazon.fr/" target="_blank" data-cms-ai="0" ><span>About Amazon (Français)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/fr/press-release-archive" target="_blank" data-cms-ai="0" ><span>Press Center (Français)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="de" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0"><span>Germany</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0" ><span>About Amazon (Deutsch)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/de/archiv-pressemitteilungen" target="_blank" data-cms-ai="0" ><span>Newsroom (Deutsch)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="it" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0"><span>Italy</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0" ><span>About Amazon (Italiano)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="pl" href="https://www.aboutamazon.pl" target="_blank" data-cms-ai="0"><span>Poland</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.pl" target="_blank" data-cms-ai="0" ><span>About Amazon (Polski)</span></a> </li> </ul> </div> </div> </li> <li 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href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0"><span>United Kingdom</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/uk/" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </li> </ul> </div> </div> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social LanguageHamburgerMenu-Subnav-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenu-SubnavItem"> <div class="NavigationSubnavItem-subtitle region LanguageHamburgerMenu-SubnavItem-subtitle">Americas</div> <ul class="NavigationSubnavItem-items LanguageHamburgerMenu-SubnavItem-items"> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="us" href="http://www.aboutamazon.com/" target="_blank" data-cms-ai="0"><span>United States</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.com/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/press-release-archive" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="mx" href="https://www.aboutamazon.mx/" target="_blank" data-cms-ai="0"><span>México</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.mx/" target="_blank" data-cms-ai="0" ><span>About Amazon (Español)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> 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target="_blank" data-cms-ai="0" ><span>About Amazon (Français)</span></a> <a class="Link" href="https://press.aboutamazon.com/canada-press-center" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="br" href="https://www.aboutamazon.com.br/" target="_blank" data-cms-ai="0"><span>Brasil</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="https://www.aboutamazon.com.br/" target="_blank" data-cms-ai="0" ><span>About Amazon (Português)</span></a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </ps-header> </div> <div class="mood-bgcolorArticlePage-header-statusBar"></div> </header> <div class="ArticlePage-contentWrapper" data-modulewell > <div class="ArticlePage-topContainer-background"></div> <div class="ArticlePage-topContainer"> <div class="ArticlePage-breadcrumbs"><a class="Link" 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srcset="https://assets.aboutamazon.com/dims4/default/83afb50/2147483647/strip/true/crop/7682x4324+0+304/resize/1240x698!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg"/> <img class="Image" alt="En un taller con una burra de ropa en el fondo con ropa colgada, hay una mujer sentada en una mesa. 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" srcset="https://assets.aboutamazon.com/dims4/default/256b0c0/2147483647/strip/true/crop/7682x4324+0+304/resize/320x180!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg 320w,https://assets.aboutamazon.com/dims4/default/d4c1b02/2147483647/strip/true/crop/7682x4324+0+304/resize/600x338!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg 600w,https://assets.aboutamazon.com/dims4/default/457610d/2147483647/strip/true/crop/7682x4324+0+304/resize/768x432!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg 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1860w,https://assets.aboutamazon.com/dims4/default/3b99bcd/2147483647/strip/true/crop/7682x4324+0+304/resize/2480x1396!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg 2480w" width="1240" height="698" src="https://assets.aboutamazon.com/dims4/default/83afb50/2147483647/strip/true/crop/7682x4324+0+304/resize/1240x698!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F97%2Fdd%2F7d9d2e2e4052867bca0c6b256bd0%2Fadobestock-283395663.jpeg" > </picture> </figure> </div> </div> <div class="ArticlePage-wrapper" data-module> <main class="ArticlePage-main" data-statusBar-headline="Amazon ofrece nuevas herramientas para los colaboradores comerciales " data-statusBar-headlineText="Leyendo ahora" data-with-lead > <article class="ArticlePage-mainContent"> <div class="ArticlePage-subHeadline">En la conferencia anual de colaboradores comerciales de Amazon, Amazon Accelerate, celebrada el pasado 13 y 14 de septiembre en Seattle, se presentaron nuevas herramientas para ayudar a las pequeñas y medianas empresas europeas que venden en su tienda a acelerar su crecimiento y ayudarles a construir con éxito su marca.</div> <div class="ArticlePage-articleBody articleBody" ><div class="RichTextArticleBody mood-color"> <div class="RichTextArticleBody-body"><p>Las dos nuevas herramientas son Customer Loyalty Dashboard, que permite optimizar la producción, la fidelización de la marca y el aumento de la vida útil del producto, y The Sustainaibility Solutions Hub, un recurso para que los colaboradores comerciales consigan sus objetivos de sostenibilidad de sus productos y embalajes.<br></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>Productos y embalajes sostenibles</h2></span></span><p>The Sustainaibility Solutions Hub es el nuevo recurso de Amazon que proporciona información sobre los programas de sostenibilidad de Amazon como <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.amazon.es/b?ie=UTF8&node=22415079031" target="_blank" data-cms-ai="0" ><span>Climate Pledge Friendly</span></a></span></span>, <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.amazon.es/Segunda-mano/b/?node=3582001031" target="_blank" data-cms-ai="0" ><span>Amazon Renewed</span></a></span></span> (la tienda de Amazon de productos reacondicionados), o SIPP (por sus siglas en inglés, <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.es/noticias/sostenibilidad/amazon-no-utiliza-bolsas-de-plastico-de-un-solo-uso-para-envios-desde-su-propia-red-de-distribucion" target="_blank" data-cms-ai="0" ><span>Ships in Product Packaging</span></a></span></span>) para conseguir productos y embalajes sostenibles.</p><p>Además, en la Red de Proveedores de Servicios, los colaboradores comerciales podrán recibir información sobre sus progresos en los programas de sostenibilidad e identificar oportunidades para la mejora ya sea en el diseño o en el embalaje.</p><p>Este recurso estará disponible a partir de finales de octubre para los colaboradores comerciales de Francia, Alemania, Italia, España, Reino Unido y EE.UU.</p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>Construir una relación más sólida con el cliente</h2></span></span><p>Customer Loyalty Dashboard es una herramienta que permite a los propietarios de marcas segmentar a sus clientes y analizar patrones de compra de los clientes.</p><p>Esta herramienta se integra directamente con Brand Tailored Audiences, que permite ofrecer promociones, cupones y descuentos personalizados a clientes con alta intención de compra.</p><p>Así pues, la unión de estas dos herramientas permite dirigirse al cliente adecuado, en el momento preciso y con los incentivos adecuados para conseguir nuevos clientes u ofrecer a los clientes ya fidelizados una reducción del coste de adquisición y un aumento de la vida útil del producto.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <div class="Quote-wrapper" data-module> <bsp-quote class="Quote"> <div class="Quote-withAttribution"> <blockquote>“Al utilizar esta herramienta, las pymes pueden comprender mejor a sus clientes y generar fidelidad de la marca. Además, proporciona análisis sólidos de los clientes y el interés que han mostrado en una marca antes de la compra, lo que permite a los colaboradores comerciales encontrar oportunidades para seguir creciendo su cartera de clientes”.</blockquote> <div class="Quote-attribution-wrapper"> <div class="Quote-attribution">Avi Ravi</div> <div class="Quote-attribution-title">Director y encargado del programa de captación de colaboradores comerciales</div> </div> </div> </bsp-quote> </div> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>Optimizar la producción</h2></span></span><p>En el caso de Customer Sentiment Insights, Amazon ha presentado las mejoras que consisten en ofrecer a los colaboradores comerciales información sobre los productos existentes gracias a las reseñas y a las devoluciones. Eso les va a permitir decidir con más información la creación de un nuevo producto, mejorar uno ya existente o evitar producir productos que no tendrán la salida esperada.</p><p>Además, las mejoras de esta herramienta también van orientadas a ofrecer la posibilidad de seleccionar diferentes periodos, analizar las tendencias de venta a lo largo del tiempo y comparar la opinión de los clientes para todos los productos más vendidos de la categoría.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <div class="Quote-wrapper" data-module> <bsp-quote class="Quote"> <div class="Quote-withAttribution"> <blockquote>“El desarrollo de nuevos productos es un desafío muy grande para los propietarios de marcas. Para superar estos obstáculos, los comentarios de los clientes son vitales para conocer el interés del público objetivo”.</blockquote> <div class="Quote-attribution-wrapper"> <div class="Quote-attribution">Keri Cusick</div> <div class="Quote-attribution-title">Directora de Experiencia Personalizada de los Colaboradores Comerciales de Amazon</div> </div> </div> </bsp-quote> </div> </div></div><p>“El desarrollo de nuevos productos es un desafío muy grande para los propietarios de marcas. Para superar estos obstáculos, los comentarios de los clientes son vitales para conocer el interés del público objetivo”, Keri Cusick, directora de Experiencia Personalizada de los Colaboradores Comerciales de Amazon.</p><p>Las mejoras en Customer Sentiment Insights estarán disponibles este año de forma simultánea en EE.UU., Reino Unido, Alemania, Francia, Italia y España.</p><p>Desde emprendedores que empiezan una nueva marca hasta marcas ya consolidadas, Amazon les permite crecer con éxito y cumplir con sus objetivos de sostenibilidad de su negocio.</p></div> </div></div> <div class="knotch_placeholder"></div> <div class="ArticlePage-tags"> <div class="ArticlePage-tags-title"> Etiquetas relacionadas</div> <div class="ArticlePage-tags-body"> <a class="Link" href="https://www.aboutamazon.es/noticias/etiqueta/vender-en-amazon" data-cms-ai="0" ><span>Vender en Amazon </span></a><a class="Link" href="https://www.aboutamazon.es/noticias/etiqueta/apoyo-a-las-pymes" data-cms-ai="0" ><span>Apoyo a las PYMES</span></a><a class="Link" href="https://www.aboutamazon.es/noticias/etiqueta/inversion-y-creacion-de-empleo" data-cms-ai="0" ><span>Inversión y creación de empleo</span></a><a class="Link" href="https://www.aboutamazon.es/noticias/etiqueta/innovacion" data-cms-ai="0" ><span>Innovación</span></a> </div> </div> </article> </main> <aside class="ArticlePage-aside"> <div class="ArticlePage-aside-content"> <div class="ProgressCircle ArticlePage-progressCircle" data-progress="" > <div class="ProgressCircle-circle"> <div class="ProgressCircle-mask full"> <div class="fill"></div> </div> <div class="ProgressCircle-mask half"> <div class="fill"></div> <div class="fill fix"></div> </div> </div> <div class="ProgressCircle-inset"> <div class="ProgressCircle-readTime">2 min </div> </div> </div> <div class="ArticlePage-aside-content-readingDetails"> <div class="ArticlePage-aside-content-readingDetails-reading"> Leyendo: </div> <div 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