Learn how to win a category entry point fight

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of Home?</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/why-out-of-home" class="flex justify-between nav-svg is-active">Why OOH</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/how-ooh-drives-search"> How OOH Drives Search </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/how-brands-grow-using-ooh"> How Brands Grow Using OOH </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg is-active" href="/why-out-of-home/building-mental-availability"> Building Mental Availability </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/building-trust-in-out-of-home"> Building Trust in Out of Home </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/relevancy-in-digital-ooh"> Relevancy in Digital OOH </a> </li> </ul> </div> </div> </div> <div class="pb-54 lg:pb-0 nav-dropdown p-0 lg:px-50 bg-grey-200 pointer-events-all hidden" data-index="3"> <div class=" bg-grey-200 p-10 px-20 xs:px-40 lg:hidden"> <button class="nav-back text-sm uppercase items-center flex hover-blue"> <svg class="pr-10" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.7754 16.8011L9.21011 12.4801C8.92996 12.215 8.92996 11.785 9.21011 11.5199L13.7754 7.19887C14.0555 6.93371 14.5097 6.93371 14.7899 7.19887C15.07 7.46403 15.07 7.89394 14.7899 8.1591L10.7319 12L14.7899 15.8409C15.07 16.1061 15.07 16.536 14.7899 16.8011C14.5097 17.0663 14.0555 17.0663 13.7754 16.8011Z" fill="#656565"/> </svg> Back </button> </div> <div class="relative pb-20 pt-10 px-20 xs:px-40 lg:px-0"> <p class="lg:py-10 text-blue-400 text-delta">Out of Home Insights</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/ooh-insights" class="flex justify-between nav-svg ">OOH Insights</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/ooh-insights"> Search All OOH Insights </a> </li> </ul> </div> <div class="lg:border-l border-blue-400 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/ooh-insights/audience-planning" class="flex justify-between nav-svg ">Audience Planning</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/ooh-insights/audience-planning/ooh-audience"> OOH Audience </a> </li> <li class="pb-10 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<h1 class="text-bravo font-bold leading-tighter fade-in-0-5 | js-visible">Building Mental Availability</h1> <p class="font-bold text-lg tracking-wide mt-10 sm:mb-12000 fade-up | js-visible">How to pick a fight with a category entry point and win, using Out of Home </p> </div> </div> </div> </div> <div id="" class="pt-section-lg pb-0 bg- "> <div> <div class="container"> <div class="row mb-20"> <div class="col w-13/14 md:ml-1/14 font-bold text-sm fade-in-0-5 | js-visible"> <span class="anchor-point">01</span> <span class="text-blue"> Wanna take this outside?</span> </div> </div> </div> <div class="container"> <div class="row"> <div class="col w-full md:w-12/14 md:ml-1/14"> <div class="row"> <div class="col w-full md:w-7/14 lg:w-10/14 stacked | content-editable"> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>We know that great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? </p><p>To really understand the value of mental availability you need to recognise it for what it is – a metric to be measured, studied, and tracked.</p><p>In <strong>Wanna take this outside? </strong>our Research & Insight Director, Lindsay Rapacchi will get you match fit with his rigorous training workout. You'll learn that at the heart of the battle for mental availability, is a fight for category entry points. Sadly, choosing whether you fight for them or not isn’t an option, you’re already in the ring. The secret is to learn how to box clever and win. </p><p><strong>In the brand-new insight video series, you’ll discover how to: </strong></p><ul><li><p>Measure and track mental availability</p></li></ul><ul><li><p>Identify category entry points and decide which ones are worth fighting for</p></li></ul><ul><li><p>Land a knock-out blow using our easy 7-point guide</p><p></p></li></ul><p>And of course, above all else, you’ll learn why having <strong>Out of Home in your corner</strong> is the key to success.</p><p>All the videos are easily available to watch on-demand below, so grab a coffee (or whatever boxers drink?) and let the training begin!</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="" class="pt-section-md pb-0 bg- "> <div> <div class="container"> <div class="row"> <div class="col w-full md:w-12/14 md:ml-1/14"> <div class="row"> <div class="col w-full md:w-11/14 lg:w-4/4"> <p class="text-charlie tracking-tight leading-tight mb-20">Watch the on-demand videos now</p> </div> </div> </div> </div> </div> </div> </div> <div id="" class="pt-section-md pb-section-md bg- "> <section> <div class="container"> <div class="xl:-mx-full-gutter"> <div class="grid gap-10 md:ml-4p md:grid-cols-3"> <div class="w-full mt-30 md:mt-0 min-h-250 pt-gutter pb-gutter"> <a href="/why-out-of-home/building-mental-availability/part-1-an-introduction-to-mental-availability" class="h-full featured-product group block bg-cover bg-center bg-no-repeat relative overflow-hidden md:min-h-450 lazyload" data-bg="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_825,h_480/statamic/clear-channel-v3-kbuild-production/wtto-video-tile-1-1713871450.jpg"> <div class="featured-product-cover absolute bg-black top-0 left-0 right-0 bottom-0 opacity-60 group-hover:opacity-80"> </div> <div class="relative h-full text-white -mb-5 px-30 lg:px-50 xl:px-70 py-30 lg:py-40 xxl:py-70 flex flex-col"> <h2 class="text-charlie font-normal leading-none tracking-tight"> Part 1: An introduction to mental availability</h2> <div class="pt-20 mt-auto featured-product-content"> <span class="inline-flex p-30 text-sm border items-center button relative font-bold has-border-blue mt-20 bg-white hover:bg-blue hover:text-white group-hover:bg-blue group-hover:text-white transition-background text-blue border-none group" > <div class="relative"> <span>Watch now</span> </div> <svg width="21" height="8" viewBox="0 0 21 8" class="flex-shrink-0 ml-30 block group-hover:horizontal-nudge transition-transform" xmlns="http://www.w3.org/2000/svg"> <g class="stroke-current" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <path d="M19.929 3.855H.643M16.714 7.069l3.215-3.214L16.714.64"/> </g> </svg> </span> </div> </div> </a> </div> <div class="w-full mt-30 md:mt-0 min-h-250 pt-gutter pb-gutter"> <a href="/why-out-of-home/building-mental-availability/part-2-the-category-entry-point-fight" class="h-full featured-product group block bg-cover bg-center bg-no-repeat relative overflow-hidden md:min-h-450 lazyload" data-bg="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_825,h_480/statamic/clear-channel-v3-kbuild-production/wtto-video-tile-2-1713871461.jpg"> <div class="featured-product-cover absolute bg-black top-0 left-0 right-0 bottom-0 opacity-60 group-hover:opacity-80"> </div> <div class="relative h-full text-white -mb-5 px-30 lg:px-50 xl:px-70 py-30 lg:py-40 xxl:py-70 flex flex-col"> <h2 class="text-charlie font-normal leading-none tracking-tight"> Part 2: The category entry point fight</h2> <div class="pt-20 mt-auto featured-product-content"> <span class="inline-flex p-30 text-sm border items-center button relative font-bold has-border-blue mt-20 bg-white hover:bg-blue hover:text-white group-hover:bg-blue group-hover:text-white transition-background text-blue border-none group" > <div class="relative"> <span>Watch now</span> </div> <svg width="21" height="8" viewBox="0 0 21 8" 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xl:px-70 py-30 lg:py-40 xxl:py-70 flex flex-col"> <h2 class="text-charlie font-normal leading-none tracking-tight"> Part 3: How to win the fight for mental availability</h2> <div class="pt-20 mt-auto featured-product-content"> <span class="inline-flex p-30 text-sm border items-center button relative font-bold has-border-blue mt-20 bg-white hover:bg-blue hover:text-white group-hover:bg-blue group-hover:text-white transition-background text-blue border-none group" > <div class="relative"> <span>Watch now</span> </div> <svg width="21" height="8" viewBox="0 0 21 8" class="flex-shrink-0 ml-30 block group-hover:horizontal-nudge transition-transform" xmlns="http://www.w3.org/2000/svg"> <g class="stroke-current" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <path d="M19.929 3.855H.643M16.714 7.069l3.215-3.214L16.714.64"/> </g> </svg> </span> </div> </div> </a> </div> </div> </div> </div> </section> </div> <div id="" class="pt-section-md pb-section-md bg- "> <section> <div class="container"> <div class="row "> <div class="md:order-2 col w-full md:w-6/14 lg:w-5/14 | js-visible js-images-loaded"> <div class=""> <div class="relative overflow-hidden"> <div class="bg-blue"> <img src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto/statamic/clear-channel-v3-kbuild-production/0e70658a-1554-4054-baa2-0fbf443b9d8a.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto/statamic/clear-channel-v3-kbuild-production/0e70658a-1554-4054-baa2-0fbf443b9d8a.jpg" data-sizes="auto" alt="portrait photo of Lindsay Rapacchi" class="w-full lazyload" loading="lazy" w="536" h="388"> </div> </div> </div> </div> <div class="col w-full mt-20 md:mt-0 md:w-6/14 md:mr-1/14 md:order-1 lg:w-5/14 lg:ml-1/14 z-2"> <div class="fade-up | js-visible"> <div class="mt-20 md:mt-0"> <div class="relative flex font-bold flex-col justify-center lg:flex-row lg:justify-start lg:items-center mb-20"> <div class="text-sm"> <span class="anchor-point">02</span> <span class="text-blue"> Meet Lindsay Rapacchi</span> </div> </div> </div> <div class="fade-in-group-1-1"> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>Lindsay is our Director of Research and Insight and has over 20 years of media experience, many of which has been within the Out of Home industry.</p><p>Starting his career in media sales he was quick to recognise a disconnect between the outputs of media owner insight teams and the type of insights clients and planners actually needed to confidently buy media. As such, he started making the move over to research and insight and has been designing and producing impactful research projects ever since.</p><p>As an advocate of strong, brand-led marketing strategies and the marketing theories that underpin them, Lindsay is an expert at interrogating fact over fiction.</p> </div> </div> <div class="flex flex-col justify-start"> <div> </div> <div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div id="" class="pt-section-md pb-section-md bg- "> <section class="bg-transparent pt-section-md pb-section-md"> <div class="container lg:pb-100"> <div class="row -mx-25 px-10 md:px-0"> <div class="col w-full lg:w-6/14 md:pt-20"> <div class="md:pl-80 lg:pl-100 xl:pl-110"> <h2 class="text-charlie leading-tighter mb-20 tracking-tight">Wanna take this outside now?</h2> <div> <div class="text-lg leading-normal mb-15 md:mb-20 last:mb-0 stacked | content-editable"> <div class="fade-up | js-visible"> <p>Interested in finding out more about our latest insight piece - Wanna take this outside? Drop us a line and we'll be in touch to talk about how you can pick a fight with a category entry point and win using Out of Home. </p> </div> </div> </div> </div> </div> <div class="col w-full lg:w-8/14"> <div class="md:pl-2/14 md:pr-2/14 text-lg"> <div class="w-full mt-20 md:mt-0"> <script charset="utf-8" type="text/javascript" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "eu1", portalId: "25514832", formId: "9e9c9f75-44ca-441a-8a87-9dfd96d70112" }); </script> </div> </div> </div> </div> </div> </section> </div> </main> <footer class="py-100 footer"> <div class="container"> <div class="row"> <div class="col w-full md:w-8/14 xl:w-5/14 lg:ml-1/14"> <div class="text-black "> <svg width="244" height="30" viewBox="0 0 244 30" class="" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" alt="Clear Channel" aria-label="View Homepage"> <defs> <path d="M.1 0h243.389v29.9H.099z"></path> </defs> <g fill="none" fill-rule="evenodd"> <path d="M37.56 4.645C37.56.743 34.825 0 31.99 0c-7.641 0-13.84 2.757-16.753 4.157-18.97 9.098-7.955 30.57 22.321 5.766V4.645z" fill="#0099D8"></path> <path d="M44.748 15.015c0-7.045 5.23-11.8 11.962-11.8 4.581 0 7.456 2.36 9.128 5.097l-3.384 1.778C61.36 8.178 59.14 6.772 56.71 6.772c-4.512 0-7.86 3.421-7.86 8.243 0 4.757 3.348 8.247 7.86 8.247 2.43 0 4.65-1.44 5.744-3.322l3.418 1.713c-1.74 2.739-4.58 5.164-9.162 5.164-6.732 0-11.962-4.787-11.962-11.802M68.267 26.407h3.586V3.593h-3.586zM73.801 18.128c0-4.786 3.488-8.651 8.376-8.651 4.955 0 8.101 3.76 8.101 8.958v.893H77.56c.274 2.464 2.122 4.549 5.23 4.549 1.642 0 3.523-.65 4.719-1.847l1.638 2.362c-1.672 1.568-4.102 2.425-6.698 2.425-4.992 0-8.648-3.455-8.648-8.689zm8.341-5.713c-3.041 0-4.477 2.362-4.615 4.348h9.299c-.104-1.951-1.438-4.348-4.684-4.348zM104.77 26.407v-2.259c-1.266 1.644-3.146 2.669-5.298 2.669-4.205 0-7.317-3.214-7.317-8.689 0-5.336 3.077-8.651 7.317-8.651 2.085 0 3.966.923 5.298 2.701v-2.29h3.591v16.519h-3.59zm0-4.995v-6.53c-.786-1.234-2.563-2.224-4.24-2.224-2.87 0-4.682 2.294-4.682 5.47 0 3.219 1.812 5.512 4.682 5.512 1.677 0 3.454-.997 4.24-2.228zM111.297 26.407V9.888h3.59v2.39c1.264-1.57 3.247-2.801 5.368-2.801v3.558a4.857 4.857 0 0 0-1.095-.105c-1.537 0-3.556 1.025-4.273 2.225v11.252h-3.59M127.273 15.015c0-7.045 5.23-11.8 11.965-11.8 4.58 0 7.45 2.36 9.127 5.097l-3.384 1.778c-1.094-1.912-3.316-3.318-5.743-3.318-4.513 0-7.863 3.421-7.863 8.243 0 4.757 3.35 8.247 7.863 8.247 2.427 0 4.649-1.44 5.743-3.322l3.418 1.713c-1.744 2.739-4.58 5.164-9.16 5.164-6.736 0-11.966-4.787-11.966-11.802M161.625 26.407V16.01c0-2.598-1.298-3.352-3.315-3.352-1.847 0-3.42 1.095-4.239 2.189v11.56h-3.589V3.593h3.59v8.517c1.094-1.302 3.212-2.633 5.81-2.633 3.555 0 5.33 1.845 5.33 5.231v11.699h-3.587M180.119 26.407v-2.259c-1.266 1.644-3.147 2.669-5.3 2.669-4.206 0-7.317-3.214-7.317-8.689 0-5.336 3.078-8.651 7.317-8.651 2.085 0 3.962.923 5.3 2.701v-2.29h3.587v16.519h-3.587zm0-4.995v-6.53c-.788-1.234-2.565-2.224-4.24-2.224-2.872 0-4.688 2.294-4.688 5.47 0 3.219 1.816 5.512 4.689 5.512 1.674 0 3.45-.997 4.239-2.228zM197.652 26.407V16.08c0-2.605-1.333-3.422-3.351-3.422-1.812 0-3.383 1.095-4.24 2.189v11.56h-3.588V9.888h3.589v2.222c1.096-1.302 3.25-2.633 5.846-2.633 3.554 0 5.331 1.915 5.331 5.3v11.63h-3.587M215.356 26.407V16.08c0-2.605-1.332-3.422-3.35-3.422-1.811 0-3.384 1.095-4.238 2.189v11.56h-3.587V9.888h3.587v2.222c1.093-1.302 3.246-2.633 5.844-2.633 3.555 0 5.335 1.915 5.335 5.3v11.63h-3.59M221.064 18.128c0-4.786 3.49-8.651 8.373-8.651 4.96 0 8.102 3.76 8.102 8.958v.893h-12.716c.277 2.464 2.122 4.549 5.232 4.549 1.638 0 3.519-.65 4.716-1.847l1.643 2.362c-1.678 1.568-4.103 2.425-6.703 2.425-4.99 0-8.647-3.455-8.647-8.689zm8.343-5.713c-3.045 0-4.48 2.362-4.616 4.348h9.297c-.101-1.951-1.434-4.348-4.681-4.348z" class="fill-current"></path> <path class="fill-current" d="M239.901 26.407h3.588V3.593H239.9zM3.588 0C2.57 0 1.654.43.999 1.113.376 1.682 0 2.423 0 3.237v11.788C1.374 9.082 5.704 3.695 16.532 0H3.588zM0 26.757c0 .813.376 1.555.998 2.125A3.58 3.58 0 0 0 3.588 30h30.389a3.562 3.562 0 0 0 2.588-1.118c.621-.57 1.001-1.312 1.001-2.125V15.172C20.746 27.822 4.943 30.632 0 20.893v5.864z"></path> </g> </svg> <p class="mt-20 mb-25 text-lg font-normal | content-editable">We would love to keep you updated on all things Clear Channel and Out of Home! 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