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js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_5" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_5" title="Ondersteuning Menu"> <span class="sub-menu-button-display-text"> Ondersteuning </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lts-nl-nl-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/nl-nl/talent-solutions/contact-us" data-analytics-config="{"category":"Internal","action":"click - Contact opnemen","label":"/content/me/business/nl-nl/talent-solutions/contact-us.html - header","componentId":"actionable-content_1709286000"}"> Contact opnemen </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Nederlands (Dutch (Netherlands))</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/talent-solutions/artikel/employer-branding?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/talent-solutions/articles/marque-employeur?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/talent-solutions/artikelen/employer-branding?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lts-nl-nl-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lts-nl-nl-chat" title="Live chatten met het salesteam" target="_self" rel="nofollow"> Live chatten met het salesteam </a> </li> <li id="lts-nl-nl-header-navigation-utility-nav-mobile-free-link-vacature-plaatsen" class="free-link"> <a href="https://www.linkedin.com/post-a-job?trk=me_lts_postjob_nl_utilnav_mktg" title="Vacature plaatsen" target="_blank"> Vacature plaatsen </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lts-nl-nl-header-navigation-primary-nav-mobile-producten' class="secondary-navigation-wrapper advanced" data-menu="item_1" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_1"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_1" aria-label="Producten link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Producten</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/nl-nl/talent-solutions/product-overview" class="secondary-nav-link js-analytics-event" title="Producten" data-analytics-config="{"category":"Internal","action":"click - Producten","label":"/content/me/business/nl-nl/talent-solutions/product-overview - header","componentId":"header_482755584"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Vind en benader </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/recruiter" title="LinkedIn Recruiter" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Recruiter","label":"/content/me/business/nl-nl/talent-solutions/recruiter.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_483476441"}"> LinkedIn Recruiter </a> <p class="link-list-caption ">Geavanceerde en complete recruitmenttool</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/recruiter-lite" title="LinkedIn Recruiter Lite" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Recruiter Lite","label":"/content/me/business/nl-nl/talent-solutions/recruiter-lite.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_483476442"}"> LinkedIn Recruiter Lite </a> <p class="link-list-caption ">Eenvoudige en snelle recruitmenttool</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/dutch-talent-insights" title="LinkedIn Talent Insights" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Talent Insights","label":"/content/me/business/nl-nl/talent-solutions/talent-insights.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_483476443"}"> LinkedIn Talent Insights </a> <p class="link-list-caption ">Plan uw strategie voor recruitment van talent</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/nl-nl/talent-solutions/product-overview" title="Alle producten" data-analytics-config="{"category":"Internal","action":"click - Alle producten →","label":"/content/me/business/nl-nl/talent-solutions/product-overview.html - header - inherited-column-frame - inherited-column","componentId":"actionable-content_277829119"}"> Alle producten → </a> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Trek aandacht </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/post-jobs" title="LinkedIn Vacatures" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Vacatures","label":"/content/me/business/nl-nl/talent-solutions/post-jobs.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_33836130"}"> LinkedIn Vacatures </a> <p class="link-list-caption ">Richt uw vacatures op de juiste personen</p> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Bedrijfsgrootte </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/enterprise-recruiting-tools" title="Grote ondernemingen" data-analytics-config="{"category":"Internal","action":"click - Grote ondernemingen","label":"/content/me/business/nl-nl/talent-solutions/enterprise-recruiting-tools.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1361890725"}"> Grote ondernemingen </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/small-business-hiring-solutions" title="Midden- en kleinbedrijf (mkb)" data-analytics-config="{"category":"Internal","action":"click - Midden- en kleinbedrijf (mkb)","label":"/content/me/business/nl-nl/talent-solutions/small-business-hiring-solutions.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1361890724"}"> Midden- en kleinbedrijf (mkb) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Bedrijfstype </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/staffing-agencies" title="Wervings- en recruitmentbureaus" data-analytics-config="{"category":"Internal","action":"click - Wervings- en recruitmentbureaus","label":"/content/me/business/nl-nl/talent-solutions/staffing-agencies.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_654963191"}"> Wervings- en recruitmentbureaus </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/nl-nl/talent-solutions/nonprofits" title="Non-profitorganisaties" data-analytics-config="{"category":"Internal","action":"click - Non-profitorganisaties","label":"/content/me/business/nl-nl/talent-solutions/nonprofits.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_654963190"}"> Non-profitorganisaties </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> <div id='lts-nl-nl-header-navigation-primary-nav-mobile-hulpbronnen' class="secondary-navigation-wrapper basic" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Hulpbronnen link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Hulpbronnen</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/nl-nl/talent-solutions/resources" class="secondary-nav-link-basic js-analytics-event" title="Hulpbronnen" data-analytics-config="{"category":"Internal","action":"click - Hulpbronnen","label":"/content/me/business/nl-nl/talent-solutions/resources - header","componentId":"header_482755584"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/nl-nl/talent-solutions/resources" class="link-list-link js-analytics-event" title="Hulpbronnen"> Hulpbronnen </a> </li> <li class="link-list-item"> <a href="/nl-nl/talent-solutions/recruitment-tool-reviews" class="link-list-link js-analytics-event" title="Casestudies"> Casestudies </a> </li> <li class="link-list-item"> <a href="/talent-solutions/blog" class="link-list-link js-analytics-event" title="Talent Blog" target="_blank"> Talent Blog </a> </li> <li class="link-list-item"> <a href="/nl-nl/talent-solutions/resources/talent-acquisition/functieomschrijving" class="link-list-link js-analytics-event" title="Functiebeschrijving templates"> Functiebeschrijving templates </a> </li> </ul> </nav> </nav> </div> <div id='lts-nl-nl-header-navigation-primary-nav-mobile-ondersteuning' class="secondary-navigation-wrapper basic" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="Ondersteuning link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Ondersteuning</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="https://www.linkedin.com/help/linkedin/ask/sdsupport?_l=nl-nl" class="secondary-nav-link-basic js-analytics-event" title="Ondersteuning" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Ondersteuning","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?_l=nl-nl - header","componentId":"header_482755584"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="https://www.linkedin.com/help/linkedin/ask/sdsupport?_l=nl-nl" class="link-list-link js-analytics-event" title="Een supportticket openen" target="_blank"> Een supportticket openen </a> </li> <li class="link-list-item"> <a href="/nl-nl/talent-solutions/support" class="link-list-link js-analytics-event" title="Algemene support onderwerpen"> Algemene support onderwerpen </a> </li> </ul> </nav> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="640px,510px,auto,500px,450px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_347395375" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="640px,510px,auto,500px,450px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_229386034" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_229386034"> <p class="banner-subheadline subheadline-21"> <a href="/nl-nl/talent-solutions/resources">Hulpbronnen</a> / <a href="/nl-nl/talent-solutions/resources/talent-acquisition">Talent vinden</a> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1550128223" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1550128223"> <h1 class="banner-headline headline-42"> Wat is employer branding en hoe groeit u uw bedrijf ermee? </h1> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-full-background " data-responsive-height="400px,300px,300px,320px,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_940918742" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="Een persoon die op de laptop werkt." data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/employer-branding.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_940918742"> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-3"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_669889926" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2104864029" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2104864029"> <p class="banner-subheadline subheadline-21"> Elk bedrijf heeft een reputatie. Het kan gedachten bevatten over uw producten, diensten, leidinggevenden, teamleden, geschiedenis en meer. En de reputatie van uw bedrijf kan ook verder gaan dan het inspireren van een specifieke perceptie - emotioneel, instinctief, intellectueel - bij de mensen die uw advertenties zien, uw producten gebruiken en uiteindelijk met anderen over u praten. Die reputatie staat bekend als uw merk, en het kan een krachtige, mysterieuze en synergetische kracht zijn - veel meer dan wat u verkoopt of waar u voor staat.<br/> <br/> Uw bedrijf heeft ook een tweede merk gerelateerd aan het primaire merk over hoe u als werkgever wordt gezien. Dit is uw werkgeversmerk en het leeft en ademt in de hoofden en harten van uw voormalige, huidige en toekomstige medewerkers.<br/> <br/> Op de huidige steeds competitievere arbeidsmarkt is een positief werkgeversmerk van cruciaal belang. Zonder werkgeversmerk wordt het aannemen en behouden van de beste medewerkers een uitdaging en een kostbare aangelegenheid. U hebt getalenteerde, aan leiderschap gebonden medewerkers nodig om uw bedrijf vooruit te helpen, en de beste manier om ze te vinden is door de indruk te wekken dat uw bedrijf een geweldige plek is om te werken. Alles van het salaris en de voordelen die u biedt tot de doorgroeimogelijkheden en de wekelijkse borreluurtjes, de cultuur van een organisatie en de behandeling van de medewerkers kan van grote invloed zijn op de indruk die u probeert te maken op potentiële kandidaten.<br/> <br/> Zoals bij alle branding, gaat het bij de ontwikkeling van een sterk werkgeversmerk om een goed verhaal. Het gaat erom hoe u wilt dat uw organisatie in de markt wordt gezien, door specifieke boodschappen te gebruiken om het soort prospects aan te trekken dat u zoekt. Maar het gaat ook om het beleven van dat verhaal. Tevreden medewerkers zijn uw luidste spreekbuis, vooral in een tijdperk van sociale media en door gebruikers gegenereerde feedback, waarin werkgevers hun eigen reputatie niet altijd volledig onder controle hebben.<br/> <br/> Het goede nieuws is dat bedrijven zelfs met kleine, simpele aanpassingen hun employer branding-strategieën kunnen verbeteren om de beste medewerkers aan te trekken, te werven en te behouden. Hieronder vindt u vragen, antwoorden en tips die u kunnen helpen om van uw werkgeversmerk een concurrentievoordeel voor uw bedrijf te maken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_838136732" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_838136732"> <h2 class="banner-headline headline-34"> Wat is een werkgeversmerk? </h2> <p class="banner-subheadline subheadline-21"> <br/> Vergelijkbaar met de manier waarop een bedrijfsmerk werkt (dat een waardevoorstel aan klanten biedt, producten of diensten op de markt definieert), omvat een werkgeversmerk de perceptie van de markt van uw bedrijf als werkgever, maar beschrijft ook uw belofte (of waardevoorstel voor werknemers) aan medewerkers in ruil voor hun ervaring, talenten, contacten of vaardigheden.<br/> <br/> Employer branding is dus gewoon de manier waarop u uw bedrijf onder de aandacht brengt bij werkzoekenden die geschikt zijn voor uw vacature. U kunt dit doen door de unieke kenmerken van de cultuur binnen uw organisatie te belichten en deze vervolgens te versterken, zodat u zich positioneert als een topplek om te werken.<br/> <br/> Een werkgeversmerk, ook wel bekend als talent- of mensenmerk, dat blijft hangen, draait om het definiëren van de essentie van uw bedrijf, zowel hoe uniek het is als waar het voor staat, en vervolgens die ambities vorm te geven en af te stemmen op de mensen die u wilt aantrekken. Het communiceert dat uw organisatie een goede werkgever is en een geweldige plek om te werken, wat de wervingsinspanningen en de betrokkenheid en het behoud van uw huidige medewerkers stimuleert.<br/> <br/> Als het goed wordt uitgevoerd, zal employer branding positiviteit in uw bedrijf veroorzaken, en deze positiviteit zal gemotiveerde werkzoekenden en tal van positieve medewerkers aantrekken. Vervolgens zullen die mensen hun positieve ervaring weer doorgeven aan ander open talent, klanten en stakeholders - waardoor het bereik van uw werkgeversmerk nog groter wordt. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="730px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_147971468" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_147971468"> <h2 class="banner-headline headline-34"> Wat is een employer value proposition (EVP) (waardebelofte van bedrijf)? </h2> <p class="banner-subheadline subheadline-21"> <br/> Een employer value proposition omvat de missie, waarden en cultuur van uw organisatie en geeft medewerkers een krachtige reden om voor u te werken. Het is alles wat uw bedrijf als werkgever te bieden heeft, in ruil voor alle vaardigheden en ervaring die uw medewerkers meebrengen.<br/> <br/> Een organisatie heeft baat bij een goed ontworpen EVP, die vaak wordt gecommuniceerd aan zowel potentiële als huidige medewerkers. Een sterke EVP kan de beste mensen aantrekken en behouden, helpen bij het prioriteren van doelen en agenda’s in het hele bedrijf (vooral op het gebied van HR en personeelsplanning), helpen om een objectief personeelsbestand weer aan zich te binden en de wervingskosten te verlagen. Bovenal draagt het bij aan een gunstig en sterk werkgeversmerk.<br/> <br/> De berichtgeving die u gebruikt om uw werkgeversmerk en waardepropositie uit te dragen mag niet alleen een opsomming zijn van de extra’s en voordelen die u biedt. Een EVP wordt beschouwd als een benadering waarbij de werknemer centraal staat, omdat het een propositie is dat ontdekt, gedefinieerd en getest is met behulp van bestaande medewerkers. Voordat u uw werkgeversmerkvoorstel opstelt, moeten de voordelen van uw bedrijf goed zijn gedefinieerd en een bewezen succes zijn bij uw huidige medewerkers. En als dat niet het geval is en u dingen wilt vernieuwen, overweeg dan wat iemands beslissing beïnvloedt om al dan niet een baan aan te nemen, waaronder: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--narrow"> <ul> <li>Bedrijfswaarden en-cultuur</li> <li>Bedrijfslocatie(s) en voorzieningen, waaronder bereikbaarheid en gemak</li> <li>Algeheel salarispakket</li> <li>Loopbaanontwikkeling</li> <li>Managementstijl</li> <li>Teamkaliber en kwaliteit</li> <li>Kwaliteit van het werk</li> <li>Voortdurende erkenning van medewerkers</li> <li>Evenwicht tussen werk en privéleven, of verhouding tussen werk en vrije tijd</li> <li>Voordelen, zoals tandartsverzekering en vakantietijd</li> <li>Voordelen op het werk, zoals lunch, kinderopvang op locatie, flexibele werktijden en telewerken</li> <li>Niet-salarisgebonden financiële voordelen zoals vergoeding voor woon-werkverkeer, bonussen, huisvestingssubsidies, verhuizing en hulp</li> <li>Kansen voor reizen en blootstelling aan klanten</li> <li>Kansen om gemeenschapsdienst te verrichten</li> <li>Baanzekerheid</li> </ul> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_560501050" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_560501050"> <h2 class="banner-headline headline-34"> Wie doet aan employer branding? </h2> <p class="banner-subheadline subheadline-21"> <br/> Er bestaat vaak verwarring over wie de organisatorische taak van employer branding heeft. Bij kleinere bedrijven kan het de CEO zijn die de berichtgeving controleert of, meer traditioneel, de talent- of HR-leiding. Bij grotere bedrijven kunnen recruiters een beroep doen op hun HR-, communicatie- of marketingafdeling om hen te helpen een werkgeversmerk te ontwikkelen en aan te scherpen.<br/> <br/> Het spannendste is dat uw werkgeversmerk niet langer alleen is wat uw bedrijfswebsite zegt dat het is. Leuk of niet, employer branding begint en eindigt bij uw medewerkers.<br/> <br/> Natuurlijk kunnen leiderschap en/of wervingsmarketing de gebruikte woorden of de manier waarop ze worden gezegd, beïnvloeden. Maar uw werkgeversmerk is vooral verbonden met de ervaringen van uw medewerkers en wat zij over uw organisatie te zeggen hebben. Berichten op sociale media, vacatures en getuigenissen, directe netwerkgesprekken en persoonlijke verwijzingen zijn allemaal manieren waarop uw huidige, voormalige en zelfs toekomstige medewerkers de reputatie van uw bedrijf kunnen beïnvloeden. Dit kan in uw voordeel werken als die medewerkers toejuichers blijken te zijn. Maar als de ervaring van uw medewerker of kandidaat niet overeenkomt met wat u via uw merk communiceert, kan dit ook tegen u werken.<br/> <br/> Het maakt niet uit wie de taak heeft om uw werkgeversmerk te ontwikkelen en te laten groeien, het is absoluut noodzakelijk om te onthouden dat medewerkers het meeste van dit brandingwerk voor u doen. Als de werkomgeving en cultuur binnen uw bedrijf niet gezond zijn, moet u daar eerst aan werken. Als u al een geweldige bedrijfscultuur hebt, bent u in een goede positie om die te versterken.<br/> <br/> Lees verder voor wat tips en trucs. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1355723552" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1355723552"> <h2 class="banner-headline headline-34"> Het proces van employer branding </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_240157821" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_240157821"> <h3 class="banner-headline headline-subheadline-26"> Stap 1. Leer uw bedrijf van binnen en van buiten kennen </h3> <p class="banner-subheadline subheadline-21"> <br/> Als u weet wat de unieke kenmerken van uw bedrijf zijn, is het gemakkelijker om een EVP op te stellen. Raak bekend met de kernactiviteiten, visie, missie, waarden en cultuur van uw organisatie. Krijg inzicht in de doelstellingen van uw bedrijf en welk talent er nodig is om die doelstellingen te behalen. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1678044996" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1678044996"> <h3 class="banner-headline headline-subheadline-26"> Stap 2. Doe een audit van uw werkgeversmerk </h3> <p class="banner-subheadline subheadline-21"> <br/> U weet waarschijnlijk precies waar uw product of dienst staat in de markt, maar weet u ook hoe uw bedrijf overkomt in de markt of hoe uw huidige medewerkers naar uw bedrijf kijken? Voer zowel intern als extern onderzoek uit met enquêtes onder sollicitanten, zoekopdrachten op internet en sociale media en/of firma’s die reputatiemonitoring uitvoeren. Zoek uit wat er goed gaat binnen uw bedrijf, zodat u daarmee door kunt gaan, en welke zaken verbetering behoeven en hoe u die verbetering tot stand kunt brengen. Dat geldt niet alleen voor de bedrijfsactiviteiten en het moreel onder medewerkers, maar met name ook voor het talentwervingsproces. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2001800367" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2001800367"> <h3 class="banner-headline headline-subheadline-26"> Stap 3. Definieer een waardebelofte van het bedrijf </h3> <p class="banner-subheadline subheadline-21"> <br/> Nu komt het deel waarin u uw zakelijke berichten tot uiting kunt laten komen. Stel een EVP op die duidelijk de waarden van uw bedrijfsmerk communiceert en tegelijkertijd weergeeft wat er zo bijzonder is aan werken bij uw organisatie. Het moet aansluiten bij uw klantenmerk, maar ook rechtstreeks tot uw medewerkers spreken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1765770487" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1765770487"> <h3 class="banner-headline headline-subheadline-26"> Stap 4. Gebruik recruitmentmarketing </h3> <p class="banner-subheadline subheadline-21"> <br/> Overweeg bij het ontwerpen van een EVP of andere werkgeversmerkboodschappen om de talenten van de creatieve woordkunstenaars in te schakelen in uw eigen marketing- of communicatieafdeling (of dit en ander merkwerk uit te besteden aan een bureau). Door een paar marketingtechnieken te lenen, zoals het starten van elke merkinspanning met de vragen: ‘WIE proberen we te bereiken? En WAT willen ze?’, bent u in de beste positie om een werkgeversmerk te creëren die precies uw doelgroep aanspreekt. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_213702319" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_213702319"> <h3 class="banner-headline headline-subheadline-26"> Stap 5. Bouw betrokkenheid op bij huidige medewerkers </h3> <p class="banner-subheadline subheadline-21"> <br/> Om u te helpen een betrouwbare werkgever te worden, hoeft u niet verder te kijken dan uw eigen personeel. Om erachter te komen hoe het is om voor uw bedrijf te werken, hebben medewerkers drie keer meer kans om door leads te worden vertrouwd dan uw CEO. Uw medewerkers geven ook vorm aan de cultuur van uw bedrijf, leven uw waarden na, bereiken uw doelstellingen en geven uiting aan de missie van uw bedrijf. Zonder hun deelname is uw werkgeversmerk niets. Hier volgen een paar manieren om uw medewerkers meer te betrekken bij uw werkgeversmerk:<br/> <br/> Scherp de boodschap aan. Gebruik een reeks woorden of zinnen die deel gaan uitmaken van de spreektaal van het bedrijf, als een manier om de waarden van uw bedrijf te beschrijven en wat de ervaring is om voor uw bedrijf te werken. Houd het eenvoudig, duidelijk, informatief en uniek. Gebruik deze taal in HR- of wervingsgesprekken, en richt deze taal op uw carrièrepagina’s, wervingssites, socialemedia-accounts en alle andere plaatsen waar uw werkgeversmerk kan worden ingezet.<br/> <br/> Pronk met uw medewerkers (door ze zelf te laten pronken). Wist u dat één op de vier kandidaten direct na het ontdekken van een vacature andere medewerkersprofielen bekijkt? Moedig uw medewerkers aan om hun online profielen bij te werken zodat ze actueel, professioneel en het bekijken waard zijn. Uw HR-afdeling kan handige e-mailherinneringen, probleemloze links en tutorials sturen over hoe u dit kunt doen. U kunt ook gebruikmaken van de ervaringen, expertise en persoonlijkheden van uw medewerkers door ze hun verhalen te laten vertellen in panels en onderwerpexperts of mentoren te worden over onderwerpen waarover ze in hun vakgebied kunnen schrijven of spreken. Telkens wanneer uw voormalige of huidige stermedewerkers positieve aandacht vestigen op uw klant- of werkgeversmerk, zet u uw beste wervingsbeentje voor.<br/> <br/> Maak van uw medewerkers een sociaal wervingsleger. Als uw medewerkers hun persoonlijke en professionele profielen bijwerken, vraag hen dan om (eerlijke, maar idealiter gunstige) recensies over uw bedrijf te schrijven op vacaturesites, om nieuws en updates over het bedrijf te plaatsen en om vacatures aan hun persoonlijke netwerken door te geven wanneer deze zich voordoen. De gemiddelde netwerkgrootte van de medewerkers van een bedrijf is tien keer groter dan het eigen netwerk. Aangezien uw medewerkers uw officiële recruiters en marketeers zijn, is de eerste stap van een goede werkgeversmerkstrategie om medewerkers te helpen LinkedIn en andere socialemedianetwerken te gebruiken om zichzelf te vertegenwoordigen en bekendheid over uw bedrijf te verspreiden. Vraag uw socialemediabeheerder om richtlijnen te sturen over waar en wat u moet posten en stuur links om het gemakkelijk te maken.<br/> <br/> Maak het onboardingproces succesvol. De eerste 90 dagen van het dienstverband zijn cruciaal om van een nieuw teamlid een productieve medewerker te maken. Uw bedrijf kan een diepe en blijvende eerste indruk maken door een soepel onboardingproces aan te bieden. Geef nieuwe medewerkers de instrumenten, introducties en oriëntaties die ze nodig hebben om aan de slag te gaan en zich in hun nieuwe functie te ontplooien.<br/> <br/> Bied vaardigheidstrainingen en doorgroeimogelijkheden. Niets bespaart meer op wervingskosten dan promotie van binnenuit, dus geef uw medewerkers kansen op persoonlijke groei en professionele ontwikkeling. Bied management- en leiderschapstrainingen, speciale certificeringen en tal van mogelijkheden voor loopbaanontwikkeling om de interesse en toewijding van uw medewerkers te wekken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_519622176" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_519622176"> <h3 class="banner-headline headline-subheadline-26"> Stap 6. Schrijf hippe functiebeschrijvingen </h3> <p class="banner-subheadline subheadline-21"> <br/> Vacatures zijn vaak het eerste contact dat kandidaten met uw bedrijf hebben en zijn dus een perfecte manier om uw werkgeversmerk te promoten. Als u kiest voor een merkstem die opvalt, zou u in plaats van ‘uitstekende communicatieve vaardigheden moeten demonstreren’ kunnen proberen: ‘Jij bent het type dat net zo snel de telefoon opneemt als op een e-mail wacht; de uitdrukking ‘cold call’ bezorgt je geen rillingen’, als een meer beschrijvende, aandachttrekkende manier om de persoonlijkheid van uw organisatie tot leven te brengen. Optimaliseer vervolgens de resultaten van uw zoekmachine met - maar niet overmatig - woorden en woordgroepen waarvan u weet dat uw ideale kandidaten ernaar zoeken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_822572407" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_822572407"> <h2 class="banner-headline headline-34"> Hoe u uw werkgeversmerk kunt verbeteren </h2> <p class="banner-subheadline subheadline-21"> <br/> Als u het aantal kwalitatieve, enthousiaste sollicitanten naar functies bij uw bedrijf wilt verhogen, kunnen uw CEO, de directie, het marketingteam en de recruiters allemaal helpen bij de ontwikkeling en groei van uw werkgeversmerk. Of u nu een groot of klein budget hebt, of u nu een groot bedrijf of een start-up bent, er zijn tal van strategieën die u kunt gebruiken om te denken als een marketeer, diepe en zinvolle relaties met uw personeel op te bouwen en uw werkgeversmerk te versterken. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1452931269" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1452931269"> <h3 class="banner-headline headline-subheadline-26"> 1. Leg de focus niet op salaris en secundaire arbeidsvoorwaarden </h3> <p class="banner-subheadline subheadline-21"> <br/> Om de waardebeloften van uw bedrijf overtuigend uit te dragen, moet u aan kandidaten kunnen uitleggen wat de zingeving (persoonlijk voldoening of een impact op de wereld) van uw openstaande functie is of kunnen toelichten waarom een superieure werkervaring belangrijker is dan salaris en secundaire arbeidsvoorwaarden, vooral als u jongere kandidaten wilt aantrekken. Uw EVP moet uniek en overtuigend zijn en afgestemd op de diepere motivaties waarom iemand zich bij uw team zou willen aansluiten. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_653175792" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_653175792"> <h3 class="banner-headline headline-subheadline-26"> 2. Start een bedrijfsblog </h3> <p class="banner-subheadline subheadline-21"> <br/> Als u een recruiter bent met een marketingmentaliteit, dan weet u dat content - en heel veel - een geweldige strategie kan zijn om te concurreren in een rumoerige markt. Werkzoekenden bekijken vaak de blog van een bedrijf om een organisatie op een menselijker niveau te leren kennen. U kunt bedrijfsnieuws, cultuurupdates en artikelen geschreven door uw medewerkers of bedrijfsleiders plaatsen, allemaal met een persoonlijke stem. Een blog kan ook worden gebruikt om de unieke beleidslijnen, processen en programma’s voor mensen onder de aandacht te brengen die de toewijding van uw organisatie aan het welzijn van medewerkers laten zien. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_903377834" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_903377834"> <h3 class="banner-headline headline-subheadline-26"> 3. Gebruik rich media </h3> <p class="banner-subheadline subheadline-21"> <br/> Maak gebruik van overtuigende video’s, foto’s en presentaties om het verhaal van uw bedrijf te vertellen, de diversiteit van uw personeelsbestand in de spotlights te zetten en de bruisende cultuur binnen uw bedrijf aan de buitenwereld te tonen. Een welkomstvideo van uw CEO of hiring manager is een geweldige manier om een introductie te maken, net als interviews met medewerkers die vertellen over hun ervaringen met het werken voor uw organisatie. Plan en begroot deze en andere marketingkosten aan het begin van elk kwartaal. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1272656881" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1272656881"> <h3 class="banner-headline headline-subheadline-26"> 4. Zorg voor diversiteit </h3> <p class="banner-subheadline subheadline-21"> <br/> Het is geen verrassing dat wie u inhuurt iets zegt over uw merk. Door unieke denkers met verschillende achtergronden in dienst te nemen, laat u niet alleen zien dat u een werkgever bent die gelijke kansen biedt, maar ook dat u het bereik van uw merk uitbreidt naar nieuwe groepen (zowel klanten als werkgevers). </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1600207777" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1600207777"> <h2 class="banner-headline headline-34"> Employer branding op LinkedIn gebruiken </h2> <p class="banner-subheadline subheadline-21"> <br/> LinkedIn is een geweldige plek om potentiële kandidaten te bereiken en te engageren - zowel actief als passief - in elke fase van hun carrièrepad. Hoewel het moeilijk kan zijn om een werkgeversmerk vanaf nul te lanceren, is het goede nieuws dat bijna 90% van de LinkedIn-leden zegt open te staan voor en geïnteresseerd te zijn in nieuwe vacatures. De kunst is om potentiële kandidaten op een overtuigende manier te benaderen. Hier volgen een paar manieren om dat te bewerkstelligen: </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1815324047" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1815324047"> <h3 class="banner-headline headline-subheadline-26"> 1. Online interactie </h3> <p class="banner-subheadline subheadline-21"> <br/> Hoe meer uw medewerkers deelnemen aan gesprekken op LinkedIn, hoe groter de kans dat uw werkgeversmerk groeit. Iedereen kan LinkedIn Influencers volgen, lid worden van groepen en lange blogposts publiceren. En wanneer uw medewerkers een opmerking plaatsen, nieuws en meningen leuk vinden of delen, vergroten ze de virtuele aanwezigheid van uw bedrijf. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1332635448" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1332635448"> <h3 class="banner-headline headline-subheadline-26"> 2. Uw gratis bedrijfspagina is uw officiële aanwezigheid op LinkedIn </h3> <p class="banner-subheadline subheadline-21"> <br/> Dit is waar 59% van de kandidaten naartoe gaan nadat ze van een vacature hebben gehoord en meer over uw organisatie willen weten. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1366266623" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1366266623"> <h3 class="banner-headline headline-subheadline-26"> 3. Carrièrepagina’s zijn een verlengstuk van uw bedrijfspagina; hier staan uw banen en uw werkgeversmerk in de spotlight </h3> <p class="banner-subheadline subheadline-21"> <br/> Hier kunt u uw bedrijfsverhaal vertellen en kwalitatief goede sollicitanten naar uw vacatures leiden door de bestemmingspagina’s van uw bedrijf aan te passen. Pas de vacatureberichten aan, gebruik rich media zoals foto’s en video’s en schrijf creatieve functiebeschrijvingen die uw cultuur laten zien. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1444810169" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1444810169"> <h3 class="banner-headline headline-subheadline-26"> 4. Recruiter geeft u unieke toegang tot de leden van Linkedin </h3> <p class="banner-subheadline subheadline-21"> <br/> Het maakt het gemakkelijk om samen te werken met uw wervingsteam en contact op te nemen met kandidaten. Een pluspunt: recruiters die InMail gebruiken, de berichtenservice van LinkedIn, hebben een 31% hoger responspercentage dan degenen die dat niet doen. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1747529026" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1747529026"> <h3 class="banner-headline headline-subheadline-26"> 5. LinkedIn Vacatures </h3> <p class="banner-subheadline subheadline-21"> <br/> Wij leveren uw vacatures aan de meest relevante kandidaten. Wanneer u een vacature op LinkedIn plaatst, geeft u potentiële kandidaten een gecureerd inzicht in wie u bent als bedrijf, en wanneer kandidaten u als werkgever leren kennen, is de kans groter dat ze bij u willen werken. Om ervoor te zorgen dat uw berichten opvallen, moet u eerlijk zijn. Komen collega’s elke vrijdagmiddag samen voor de lunch? Hebt u een beleid van ‘niet langer dan een uur vergaderen’ op kantoor? Beschrijf hoe het echt is om bij uw bedrijf te werken aan de hand van uw openstaande functies. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2054585538" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2054585538"> <h3 class="banner-headline headline-subheadline-26"> 6. LinkedIn Learning </h3> <p class="banner-subheadline subheadline-21"> <br/> Wanneer medewerkers zien dat u in hun carrière investeert, investeren ze meer in uw organisatie. Door toegang te hebben tot een leerplatform waarmee medewerkers van ontwikkeling een gemakkelijke gewoonte kunnen maken, kunt u nieuwe medewerkers aanmoedigen om te blijven en te groeien.<br/> <br/> Wanneer u uw werkgeversmerk, waardebelofte van het bedrijf en de bijbehorende boodschap zorgvuldig definieert en ontwikkelt, kunt u uw bedrijf voorstellen aan de mensen die u graag in uw team wilt hebben. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="80px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1107667049" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="80px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,75px,75px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1809221352" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-12 to-24" id="banner-content-container-banner_1809221352"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Pen icon" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/icons/pen-icon.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="7px,0px,0px,0px,0px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_370254221" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_370254221"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_66411017" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_66411017"> <p class="banner-subheadline subheadline-17"> <br/> <strong>Sarah A. Lybrand </strong><br/> Schrijver/contentmarketeer/journalist<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-3"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1098394942" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="70px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1033394128" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid warm-gray-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_1033394128"> <h3 class="banner-headline headline-34"> Gerelateerde artikelen </h3> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_783913444" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1970568735" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1970568735"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/skill-based-traditional-hiring-social-card-fr-and-nl.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_815411670" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_815411670"> <p class="banner-headline subheadline-21"> De toekomst van W&S is skills-based </p> <p class="banner-subheadline subheadline-17"> <br/> Traditioneel werven volstaan niet meer op krappe arbeidmarkt. Competentiegericht werven heeft toekomst.<br/> <br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/competentiegericht-werven" target="_self">Artikel lezen</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="260px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1984187482" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="260px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_392239075" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_392239075"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Foto van een vrouw op kantoor die informatie krijgt over systemen voor het volgen van sollicitanten." data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/tips-to-support-career-development-tile.jpg.original.jpg"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_974002840" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_974002840"> <p class="banner-headline subheadline-21"> Wat is een systeem voor het volgen van sollicitanten (ATS)? </p> <p class="banner-subheadline subheadline-17"> <br/> Wat is een ATS en wat zou het kunnen betekenen voor mijn bedrijf? Om u op weg te helpen tips voor bij het kiezen, gratis opties, en training voor uw team.<br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/wat-is-een-systeem-voor-het-volgen-van-sollicitanten">Artikel lezen</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="260px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1858868428" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="260px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2035522255" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_2035522255"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/ai-automated-recruitment-p1.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_619830490" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_619830490"> <p class="banner-headline subheadline-21"> Recruitment 3.0: werven met AI </p> <p class="banner-subheadline subheadline-17"> <br/> LinkedIn helpt u bij het optimaliseren van recruitment met AI en automatisering.<br/> <br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/ai-automatisering-recruitment-oplossingen" target="_self">Artikel lezen</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_784507493" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1724320136" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1724320136"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/assessing-emotional-intelligence-reference-card.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_793554445" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_793554445"> <p class="banner-headline subheadline-21"> Emotionele intelligentie in sollicitatiegesprekken </p> <p class="banner-subheadline subheadline-17"> <br/> Beoordeel emotionele intelligentie in sollicitatiegesprekken met deze deskundige strategieën en voorbeeldvragen. Bind de beste kandidaten aan uw organisatie.<br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/emotionele-intelligentie-beoordelen" target="_self">Artikel lezen</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_673812145" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_193685332" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_193685332"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/showcasing-company-culture-reference-card.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_468125759" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_468125759"> <p class="banner-headline subheadline-21"> Bedrijfscultuur: de sleutel tot uw werkgeversmerk </p> <p class="banner-subheadline subheadline-17"> <br/> Ontdek hoe u uw bedrijfscultuur uitdraagt om zo een ijzersterk werkgeversmerk te creëren. Leer hoe u toptalent aantrekt en een succesvol team opbouwt.<br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/bedrijfscultuur-uitdragen" target="_self">Artikel lezen</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_618534519" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_765619500" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_765619500"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/cultural-sensitivity-global-recruitment-reference-card.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1221908247" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_1221908247"> <p class="banner-headline subheadline-21"> Cultuurgevoelige werving: zó wordt u hier een wereldster in </p> <p class="banner-subheadline subheadline-17"> <br/> Ontdek essentiële strategieën voor het omgaan met culturele diversiteit bij internationaal werven.<br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/cultuurgevoelige-recruitment" target="_self">Artikel lezen</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1124784496" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,300px,auto,auto" data-responsive-min-height="180px,auto,300px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1871916019" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1871916019"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/gamification-in-hiring-reference-card.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1201807230" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_1201807230"> <p class="banner-headline subheadline-21"> Revolutioneer recruitment met gamification </p> <p class="banner-subheadline subheadline-17"> <br/> Ontdek hoe gamification uw recruitment inspanningen kan verbereren. Betrek kandidaten, beoordeel vaardigheden en maak van het recruiten een interactieve ervaring.<br/> <br/> <a href="/nl-nl/talent-solutions/artikelen/gamification-in-hiring" target="_self">Artikel lezen</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="235px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_553244855" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-gray-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="235px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-9-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,320px,170px" data-responsive-min-height="auto,auto,auto,320px,170px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_981802260" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_981802260"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Twee vrouwen die samenwerken terwijl ze in een kantoor zitten." data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/body/banners/what-is-talent-acquisition.jpg.original.jpg"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="200px,auto,auto,auto,auto" data-responsive-min-height="180px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_436390697" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_436390697"> <p class="banner-headline subheadline-21"> Wat is talentacquisitie? </p> <p class="banner-subheadline subheadline-17"> <br/> Talentacquisitie is het proces van het vinden en werven van werknemers voor organisaties. 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