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'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Access', 'event_destination_url': '/br/anunciantes/awin-access' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M410.1 373.2c-49.4-25.3-86.4-75.9-178.9-75.9-78.4 0-141.9 45.3-141.9 101.3 0 55.9 63.5 101.3 141.9 101.3 92.5 0 129.6-50.6 178.9-75.9 12.2-6.3 24.7-12.7 24.7-25.3s-12.5-19.3-24.7-25.5zm-138.5 92.6c-12.8 2.8-26 4.2-40.4 4.2-24.5 0-48.9-5.5-68.8-15.5-1.5-.7-2.1-2.5-1.3-4 .7-1.5 2.5-2.1 4-1.3 19 9.6 42.5 14.8 66.1 14.8 13.9 0 26.7-1.3 39.1-4.1 1.6-.3 3.2.7 3.6 2.3.3 1.6-.7 3.2-2.3 3.6zm60.5-26.7c-6.4 4.1-12.3 7.6-18.1 10.7-.5.2-.9.4-1.4.4-1.1 0-2.1-.6-2.6-1.6-.8-1.5-.2-3.3 1.2-4 5.7-3 11.4-6.4 17.7-10.5 1.4-.9 3.2-.5 4.1.9.9 1.4.5 3.3-.9 4.1zm18-12.1l-6 4.2c-.5.4-1.1.5-1.7.5-.9 0-1.9-.4-2.5-1.3-.9-1.4-.6-3.2.8-4.1l5.9-4.1c1.4-.9 3.2-.6 4.1.7 1.1 1.3.7 3.1-.6 4.1zm121.5-97.3c11-5.8 10.9-19.6 10.9-33-.4-54.6 26.9-109.9-15.2-190.6C431.6 37.8 363.2 3 314.4 28.4c-48.8 25.5-59.4 101.5-23.7 169.8 42.1 80.7 103.1 89.9 147.7 121.5 10.9 7.8 22.2 15.8 33.2 10zM348.4 227.9c-12.2-12.1-22.4-26.3-31.3-43.4-1.2-2.3-2.3-4.6-3.4-7-.3-.7-.4-1.6-.1-2.4.2-.8.7-1.4 1.5-1.8 1.5-.7 3.2-.2 3.9 1.3l.2.4c1 2.2 2.1 4.5 3.2 6.7 8.6 16.5 18.5 30.2 30.3 41.9 1.2 1.2 1.2 3.1 0 4.2-1.2 1.2-3.1 1.2-4.3.1zm41.2 30.3c-6.1-3.5-11.2-6.6-15.9-9.7-1.1-.8-1.6-2.1-1.2-3.4.1-.3.2-.5.4-.8.9-1.4 2.8-1.7 4.1-.8 4.6 3.1 9.5 6.1 15.5 9.5 1.4.8 1.9 2.6 1.1 4.1-.7 1.5-2.6 2-4 1.1zm21.5 11.6l-5.4-2.8c-1.3-.7-1.9-2.2-1.5-3.5.1-.2.1-.3.2-.5.8-1.5 2.6-2 4-1.3l5.4 2.8c1.5.8 2.1 2.6 1.3 4s-2.6 2-4 1.3z"/><path d="M242.1 37.4c1.6-13.6 3.3-27.5-7.2-34.6-10.5-7.1-22.8-.3-34.8 6.3C151.5 35.9 88.9 38.3 37.1 115c-43.8 65-41.7 143 4.7 174.3 46.4 31.3 119.5 3.9 163.3-61.1 51.7-76.8 30.4-135.7 37-190.8zm-40.5 122.7c1.6.5 2.5 2.1 2 3.7-.4 1.4-.9 2.8-1.4 4.1l-.6 1.8c-.5 1.6-2.2 2.4-3.8 1.8-.2-.1-.5-.2-.7-.3-1.1-.7-1.6-2.1-1.1-3.5l.7-1.8c.5-1.3.9-2.6 1.3-3.9.4-1.5 2.1-2.4 3.6-1.9zm-46.4 80.7c-33.4 30.7-72.3 40.2-96.7 23.8-8.1-5.5-14.3-13.5-18.3-23.9-.6-1.5.2-3.3 1.7-3.8 1.5-.6 3.3.2 3.8 1.7 3.5 9.2 8.9 16.3 16 21.1 22.1 14.9 58 5.6 89.4-23.2 1.2-1.1 3.1-1.1 4.2.2 1.2 1.1 1.1 3-.1 4.1zm23.3-31.8c-.1-.1-.1-.1 0 0-1.4-.9-1.8-2.8-.9-4.1 4.8-7.4 8.6-14 11.6-20.4.7-1.5 2.5-2.1 4-1.4 1.5.7 2.1 2.5 1.4 4-3.2 6.6-7.1 13.5-12 21.1-.9 1.2-2.8 1.6-4.1.8z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Access</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Nossa solução simples e autogerenciada</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/anunciantes/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Accelerate', 'event_destination_url': '/br/anunciantes/awin-accelerate' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M500 28.3c-.7 40.1-12.4 267.3-184 267.3-12.7 0-26.4-1.3-40.9-3.9 0 0 2.9-43.6 87-98.8 32.7-21.5 48.6-41.8 56.2-57.5.8-1.5.3-2.9-.7-3.8l-.2-.2c-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.1-.1 0-.2-.1-.2-.1-.2-.1-.4-.1-.5-.1-.2 0-.3-.1-.5-.1s-.4 0-.6.1c-.1 0-.2.1-.3.1-.1 0-.2.1-.3.1-.1 0-.2.1-.3.2-.1.1-.2.1-.3.2-.2.1-.4.3-.5.5-.1.1-.2.2-.3.4-8.4 11.9-22.6 26.6-46.6 41.8-49.6 31.4-87.6 52.2-102.4 92.4-1.9 5.4-10.5 32.7-9.6 62.6 0 .8.1 1.5.1 2.3 0 .9.1 1.8.2 2.7 0 .7.1 1.5.2 2.2 0 .3.1.7.1 1 0 .5.1 1 .2 1.5.1.7.1 1.4.2 2 .2 1.4.4 2.9.6 4.3.1.7.2 1.3.3 2 .1.5.2 1 .3 1.6.2.9.4 1.8.5 2.6 0 .1 0 .2.1.3.1.6.3 1.1.4 1.7.1.5.2.9.3 1.3.1.5.2.9.4 1.3.2.6.3 1.2.5 1.9l.3.9.6 1.8.3.9c.3.9.6 1.8 1 2.7.4 1 .7 2 1.1 2.9.3.8.6 1.5 1 2.3.5 1.2 1.1 2.3 1.6 3.4 3.1 6.1.8 13.4-5.3 16.5-1.8.9-3.6 1.3-5.3 1.3-5.9 0-11-4.7-12.4-11.3-.4-1.9-.8-4-1.1-6.3-.2-.9-.3-1.8-.4-2.7-.2-1.1-.3-2.2-.4-3.4-.1-1.2-.3-2.3-.4-3.6 0-.4-.1-.7-.1-1.1-.2-1.8-.3-3.7-.4-5.7-.1-.7-.1-1.3-.1-2-.1-1-.1-2-.2-3-.1-2.6-.2-5.3-.2-8.1-.1-5.7.1-11.8.4-18.2.1-1.7.2-3.5.3-5.3.1-1.9.3-3.8.4-5.7.6-6.8 1.4-13.9 2.5-21.1.4-2.6.8-5.2 1.3-7.8.6-3.1 1.2-6.3 1.9-9.5l.6-3c.2-.8.3-1.5.4-2.3.1-.6.2-1.1.3-1.7.2-1.1.3-2.1.5-3.2.1-.7.2-1.4.3-2 .1-.5.1-1.1.2-1.6.1-.8.2-1.6.2-2.4.1-.8.2-1.7.2-2.5.1-1 .2-2 .2-3.1.1-1.5.2-3 .2-4.4v-3.8c0-3.1-.1-6.1-.3-9.1-.3-5.6-.4-11.6-.2-17.8.1-2.4.2-4.8.4-7.2.1-.6.1-1.3.2-1.9.1-1.4.3-2.9.5-4.3l.6-4.2c.2-1.3.4-2.5.6-3.8.1-.5.2-1.1.3-1.6.4-2.3.9-4.5 1.4-6.8.2-1 .5-2 .7-3l.9-3.3c.1-.6.3-1.1.5-1.7.2-.6.3-1.1.5-1.7.2-.6.3-1.1.5-1.7.3-1.1.7-2.2 1.1-3.4.2-.6.4-1.1.6-1.7l1.2-3.3c3.3-9 7.6-18.2 13-27.3.3-.6.7-1.1 1-1.7.7-1.1 1.4-2.3 2.2-3.4.4-.6.8-1.1 1.1-1.7 12.8-19.1 31-37.8 56.8-54.7 1.6-1.1 3.3-2.2 5-3.2 10.7-6.7 22.6-13.1 35.9-19l2.1-.9c1-.5 2-.9 3-1.3 4-1.7 8.2-3.5 12.5-5.1 1.1-.4 2.2-.8 3.2-1.3.6-.2 1.2-.4 1.8-.7.8-.3 1.7-.6 2.5-.9 3-1.1 6-2.2 9.1-3.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.4-.8 3.6-1.1 9.6-3 19.7-5.8 30.4-8.5 1.3-.3 2.7-.7 4-1 1.2-.3 2.3-.6 3.5-.8 1.8-.4 3.6-.8 5.4-1.3 1.1-.3 2.3-.5 3.4-.8l4.2-.9c3.9-.8 7.9-1.7 12-2.4 1.4-.3 2.7-.5 4.1-.8 3.4-.6 6.9-1.3 10.4-1.9.3-.1.6-.1.8-.1.3 0 .6 0 .9.1.5.1.9.2 1.3.5.2.1.3.1.4.2.1.1.3.2.4.3.1.1.2.2.3.2 0 0 .1 0 .1.1l.2.2c.2.2.4.5.6.7 0 1.2.3 2.2.3 3.3z" fill="currentColor"/><path d="M453.9 390.4c0 21.7-84.9 86.4-189.7 86.4-104.8 0-189.7-64.7-189.7-86.4 0-18.7 62.8-34.3 146.9-38.3.5 12.3 1.8 22.6 3.4 30.4 3 14.3 15.1 24.6 28.7 24.6 4.4 0 8.7-1.1 12.8-3.1 14.2-7.2 19.9-24.6 12.7-38.9-2.2-4.4-3.9-9.1-5.2-14 100.3 1.1 180.1 18.3 180.1 39.3zM230.9 253.6c.2 3.3-2.4 5.4-5 5.4-.7 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0-26.9-2.6-38.9-7.1-1.3-.5-2.6-1.1-3.9-1.6-1.9-.8-3.9-1.7-5.8-2.7-1.9-.9-3.8-1.9-5.6-2.9-1.8-1-3.6-2.1-5.4-3.2-1.2-.8-2.4-1.5-3.5-2.3-8.2-5.5-15.8-11.8-22.8-18.8-2.5-2.5-4.9-5.1-7.3-7.7-.9-1.1-1.9-2.1-2.8-3.2-.5-.5-.9-1.1-1.4-1.6-.9-1.1-1.8-2.2-2.7-3.2-.9-1.1-1.8-2.2-2.6-3.3-.9-1.1-1.7-2.2-2.6-3.3-.8-1.1-1.7-2.2-2.5-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.3-3.4-.4-.6-.8-1.2-1.1-1.7-.8-1.2-1.5-2.3-2.2-3.5-.4-.6-.7-1.2-1.1-1.7-.7-1.2-1.4-2.3-2.1-3.5-.7-1.2-1.4-2.3-2-3.5-.7-1.2-1.3-2.3-2-3.5-1-1.7-1.9-3.4-2.8-5.2-.3-.6-.6-1.1-.9-1.7-1.1-2-2.1-4-3.1-5.9-1-2-2-3.9-2.9-5.8-.3-.6-.5-1.1-.8-1.6l-1.5-3.3c-.5-1.1-1-2.2-1.5-3.2-1-2.1-1.9-4.2-2.8-6.2-.7-1.5-1.3-3-1.9-4.5l-.6-1.5c-.4-1-.8-1.9-1.2-2.9-3.6-9-6.3-16.7-8.2-22.4-.2-.6-.4-1.2-.6-1.7-.4-1.1-.7-2.1-1-3.1-1-3 1.1-6.1 4.3-6.5 4.4-.5 8.8-.9 13-1.2 8.5-.7 16.7-1.1 24.6-1.4 3.9-.1 7.8-.2 11.5-.2 3.6 0 7 .1 10.4.2 2.3.1 4.5.2 6.7.3 2.2.1 4.4.2 6.6.4 1.1.1 2.1.2 3.2.2l6.3.6c2.1.2 4.1.4 6.1.7 2 .3 4 .5 5.9.8 3.7.5 7.2 1.1 10.7 1.8 1.2.2 2.3.4 3.4.7 2.7.6 5.4 1.1 7.9 1.8.9.2 1.7.4 2.6.6 5.9 1.5 11.6 3.2 16.9 5.1 18 6.3 32.4 14.5 44 23.8 1.3 1.1 2.5 2.1 3.8 3.1 1.2 1.1 2.4 2.1 3.5 3.2 1.2 1.1 2.3 2.2 3.3 3.3 2.7 2.7 5.2 5.5 7.6 8.4 1.4 1.7 2.7 3.4 4 5.2.5.7 1 1.3 1.4 2 1.4 2 2.7 4 3.9 6 1.1 1.8 2.1 3.6 3.1 5.3.5.9 1 1.8 1.4 2.7.9 1.8 1.8 3.6 2.6 5.4.8 1.8 1.6 3.6 2.3 5.3.4.9.7 1.8 1 2.7.2.4.3.9.5 1.3.1.4.3.9.5 1.3 1.5 4.4 2.8 8.6 3.8 12.8.4 1.6.8 3.3 1.1 4.8 2.1 6.7 2.8 13.2 3.2 18.8z"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Accelerate</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Nossa solução flexível e automatizada</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/anunciantes/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Advanced', 'event_destination_url': '/br/anunciantes/awin-advanced' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M281.6 473.2c-14.2-4.9-22.1-1.4-31.6 2.7-9.5 4.2-18.2 2.5-23.3-2.7-5.1-5.2-28.5 3.6-30.6 3.9-2.1.3 5.5-6 3.1-7.2-1.1-.6-8.6.1-16.1 1-1.5.2-2-2-.6-2.5 18.4-6.4 45.3-19.7 45.1-43.1 0-4.7-.1-9.4-.3-13.9-1.1-26.6-6.4-50.4-32.3-69.1-1.6-1.1-1.8-3.3-.5-4.8 1-1 1.9-2.1 2.9-3.2 1.1-1.3 3-1.5 4.3-.5 8.7 6.4 20.2 14 22.6 11.3 2.3-2.6-.4-14.2-3.1-23.5-.3-1.2.1-2.5 1-3.3 2.2-2 4.2-4.1 6-6.1.2.1.3.2.5.4 7.2 14 20.5 38.8 25.1 39 3.9.2 8.3-11.1 11.1-20 .5-1.5 1.9-2.4 3.5-2.2 2.1.3 4.1.5 6.2.7 1.8.1 3.1 1.7 2.9 3.4-.4 5.7 0 11.8 3.3 12.5 4.3.9 17.7-6.7 26.6-12.3 1.1-.7 2.5-.6 3.5.1 2 1.4 4.1 2.8 6.4 4.2 1.9 1.2 2.2 3.9.4 5.3-10.6 8.4-26 21.8-31.3 32.5-4 8.2-4.9 22.8-4.4 36.1.6 14.1 2.7 26.8 4.4 28.6 3.2 3.5 14.3 27.4 41.9 31.2 27.5 3.9-32.5 6.4-46.7 1.5z" /><path d="M498.4 277.4c-6.7 22.4-31.9 51.6-58.5 52-23.8.4-27.8-14.4-45.3-10.1-3.3.8-6.4 2.2-9.3 4.1-10.4 6.7-20.2 9.5-29.1 9.9-15.3.6-28.2-6.1-38-13.4-3.1-2.3-6.5-4-10-5.2-3.5-1.2-7.2-1.7-11-1.6-2 0-4.1.3-6.1.7-10.8 2.2-24.5.7-36.5-3.9-4.9-1.9-9.6-4.4-13.7-7.4-4.5-3.2-8.2-7.1-10.8-11.6-5-5.1-13.3 16.8-27.9 21.9-.1 0-.2.1-.2.1-.4.1-.9.3-1.3.5-5.5 2.2-10.5 5.4-14.3 9.9-6 7.1-11.7 12.3-17 16-19.4 13.5-34.2 7.1-44.9-.7-9.2-6.6-20.9-8.3-31.5-4.5-71.5 26-113-38.3-83-75.3 21.8-27-19.4-28.7 4.2-75.1 17.4-34.1 45.3-26.9 55.3-41.8 10.1-14.8-1.5-33.5 25.6-56.4 24.6-20.8 37.7-4.3 56.6-11.5 19-7.2 21.6-51.5 95-52.3 73.4-.8 76.5 55 100.8 49.8 20.8-4.5 39.9 2.3 54.9 14.1 13.8 10.9 6.4 34.8 21.6 46.6 15.1 11.8 31.6 13.9 43.4 37.1 11.8 23.2-8 43 6.7 56.5 14.6 13.6 31.1 29.3 24.3 51.6z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Advanced</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Nossa solução personalizada em grande escala</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--green"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/br/afiliados" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Para Afiliados', 'event_destination_url': '/br/afiliados' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">Para Afiliados</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Crie parcerias duradouras com marcas líderes do mundo todo, promovendo os produtos e serviços delas para o seu público.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/br/afiliados/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Criador de conteúdo e influenciador', 'event_destination_url': '/br/afiliados/content-creator-influencer' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M488.5 7.2c7.2 5.9 11.4 14.7 11.4 24.1v140.6c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V69.4l-93.7 18.7v115c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V62.6c0-14.9 10.5-27.7 25.1-30.7L462.6.7c9.1-1.9 18.6.6 25.9 6.5zM73 296.9l11.5-17.4c5.8-8.7 15.5-13.9 26-13.9h60.2c10.4 0 20.2 5.2 26 13.9l11.6 17.4H250c17.3 0 31.2 14 31.2 31.2v140.6c0 17.3-14 31.2-31.2 31.2H31.3C14 500 .1 486 .1 468.7V328.1c0-17.3 14-31.2 31.2-31.2H73zm114.5 101.5c0-25.9-21-46.9-46.9-46.9s-46.9 21-46.9 46.9 21 46.9 46.9 46.9 46.9-21 46.9-46.9z" /><path d="M136.5 214l94.1-97.5c27.3-28.3 25.9-75.1-4.4-101.4-27.3-22.9-67.3-18.5-91.7 6.3l-9.3 10.3-9.8-10.3C91.1-3.5 50.7-7.9 24.3 15-6.5 41.4-7.9 88.2 19.4 116.5L114 214c5.9 6.3 16.1 6.3 22.5 0zm325.8 39c-5.9-4.3-14-3.9-19.4.9l-125 109.3c-4.9 4.3-6.6 11.1-4.3 17.3 2.3 6.2 8.1 10.2 14.6 10.2h54.4l-37.5 87.6c-2.8 6.7-.7 14.5 5.2 18.7 5.9 4.2 14 3.9 19.4-.9l125-109.3c4.9-4.3 6.6-11.1 4.3-17.3-2.3-6.2-8.1-10.2-14.6-10.2H430l37.5-87.6c2.8-6.7.6-14.5-5.2-18.7z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Criador de conteúdo e influenciador</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Ganhe pelas vendas que você influencia</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/afiliados/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Sites de mídia e editorial', 'event_destination_url': '/br/afiliados/editorial-media-sites' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M387.2 16.2l-29.7 29.6 96.6 96.6 29.7-29.7c21.6-21.6 21.6-56.5 0-78.1l-18.5-18.4c-21.6-21.6-56.5-21.6-78.1 0zm-52 51.9L170.1 233.3c-6 6-10.7 13.4-13.3 21.6l-29.2 87.6c-2.9 8.5-.6 17.9 5.7 24.3 6.3 6.4 15.7 8.6 24.3 5.7l87.6-29.2c8.1-2.7 15.5-7.3 21.6-13.3l165.1-165.2-96.7-96.7z" fill="currentColor"/><path d="M0 152.7C0 100.4 42.4 58 94.7 58h94.7c17.5 0 31.6 14.1 31.6 31.6s-14.1 31.6-31.6 31.6H94.7c-17.5 0-31.6 14.1-31.6 31.6v252.6c0 17.5 14.1 31.6 31.6 31.6h252.6c17.5 0 31.6-14.1 31.6-31.6v-94.7c0-17.5 14.1-31.6 31.6-31.6s31.6 14.1 31.6 31.6v94.7c0 52.3-42.4 94.7-94.7 94.7H94.7C42.4 500 0 457.6 0 405.3V152.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Sites de mídia e editorial</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Transforme seu tráfego em receita</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/afiliados/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Parceiro de tecnologia', 'event_destination_url': '/br/afiliados/technology-partner' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M250 347.2c0-69 56-125 125-125s125 56 125 125-56 125-125 125-125-55.9-125-125zm125-69.4c-7.6 0-13.9 6.3-13.9 13.9v41.7h-41.7c-7.6 0-13.9 6.2-13.9 13.9s6.3 13.9 13.9 13.9h41.7v41.7c0 7.6 6.2 13.9 13.9 13.9s13.9-6.2 13.9-13.9v-41.7h41.7c7.6 0 13.9-6.2 13.9-13.9s-6.3-13.9-13.9-13.9h-41.7v-41.7c0-7.7-6.3-13.9-13.9-13.9z" fill="currentColor"/><path d="M111.1 55.6v83.3H55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.7 12.4 27.7 27.8zm166.7 0v83.3h-55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.8 12.4 27.8 27.8zM0 194.4c0-15.4 12.4-27.8 27.8-27.8h277.8c15.4 0 27.8 12.4 27.8 27.8 0 2-.3 4-.6 5.9-63.8 18.4-110.5 77.2-110.5 146.9 0 9.9 1 19.5 2.7 28.9-9.6 4.4-19.9 7.8-30.5 10v58.3c0 15.4-12.4 27.8-27.8 27.8s-27.8-12.4-27.8-27.8v-58.3C75.5 373.3 27.8 317.2 27.8 250v-27.8C12.4 222.2 0 209.8 0 194.4z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Parceiro de tecnologia</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Integre sua tecnologia</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/afiliados/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Outros tipos de afiliados', 'event_destination_url': '/br/afiliados/other-partner-types' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M0 187.5C0 153 28 125 62.5 125h125v343.7c0 17.3-14 31.2-31.2 31.2H93.8c-17.3 0-31.2-14-31.2-31.2v-125c-34.5 0-62.5-28-62.5-62.5v-93.7zm500 46.9c0 27.2-13.1 50.4-31.2 59v-118c18.1 8.6 31.2 31.8 31.2 59z" fill="currentColor"/><path d="M468.7 31.3c0-12.6-7.6-24-19.3-28.9S424.3.3 415.3 9.1l-42.6 42.7C325.9 98.7 262.3 125 196 125h-8.5v218.5h8.5c66.3 0 129.9 26.4 176.7 73.2l42.6 42.6c9 9 22.4 11.6 34.1 6.7s19.3-16.2 19.3-28.9V31.3z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Outros tipos de afiliados</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Suporte para qualquer tipo de afiliado</p></span></a></li><li><a class="flex gap-4 group/link" href="/br/afiliados/diretorio-de-anunciantes" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Diretório de anunciantes', 'event_destination_url': '/br/afiliados/diretorio-de-anunciantes' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M468.8 62.5c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6V78.1c-.1-8.6 7-15.6 15.6-15.6zm0 125c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c-.1-8.6 7-15.6 15.6-15.6zm15.6 140.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c0-8.6 7-15.6 15.6-15.6s15.6 7 15.6 15.6zm-375 31.3c0-43.2 35-78.1 78.1-78.1H250c43.2 0 78.1 35 78.1 78.1 0 8.6-7 15.6-15.6 15.6H125c-8.6 0-15.6-7-15.6-15.6zM218.8 125c34.5 0 62.5 28 62.5 62.5s-28 62.5-62.5 62.5-62.5-28-62.5-62.5 27.9-62.5 62.5-62.5z" fill="currentColor" /><path d="M15.6 62.5C15.6 28 43.7 0 78.1 0h281.2c34.5 0 62.5 28 62.5 62.5v375c0 34.5-28 62.5-62.5 62.5H78.1c-34.5 0-62.5-28-62.5-62.5v-375zm93.8 296.9c0 8.6 7 15.6 15.6 15.6h187.5c8.6 0 15.6-7 15.6-15.6 0-43.2-35-78.1-78.1-78.1h-62.5c-43.2-.1-78.1 34.9-78.1 78.1zM218.8 250c34.5 0 62.5-28 62.5-62.5s-28-62.5-62.5-62.5-62.5 28-62.5 62.5 27.9 62.5 62.5 62.5z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Diretório de anunciantes</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Encontre milhares de anunciantes na Awin</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--turquoise"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/br/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Para Agências', 'event_destination_url': '/br/agency' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">Para Agências</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Tenha controle ilimitado para ampliar os negócios dos clientes, aproveitando o banco de dados de parcerias, tecnologias e soluções da Awin.</p></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 1 ? selected = null : selected = 1" x-bind:class="selected == 1 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 1 ? 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'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--blue-dark"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/br/insights-de-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Market Insights', 'event_destination_url': '/br/insights-de-mercado' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M54.1 53.1l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zm412.5 31.3l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zM18.8 175h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50C8.4 212.5 0 204.2 0 193.8S8.4 175 18.8 175zm412.4 0h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50c-10.4 0-18.8-8.4-18.8-18.8s8.5-18.8 18.8-18.8zM91.6 309.4l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zm337.5-31.2l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zM312.5 387.5c0 34.5-28 62.5-62.5 62.5s-62.5-28-62.5-62.5V350h125v37.5z" /><path d="M350.9 282.7c-15.5 21.2-31 42.5-38.4 67.3h-125c-7.5-24.9-23-46.2-38.4-67.3-4.1-5.5-8.1-11.1-12-16.7-15.5-22.3-24.5-49.3-24.5-78.4C112.5 111.6 174.1 50 250 50s137.5 61.6 137.5 137.5c0 29.1-9.1 56.2-24.5 78.4-3.9 5.6-8 11.2-12.1 16.8zm-163.4-95.2c0-34.5 28-62.5 62.5-62.5 6.9 0 12.5-5.6 12.5-12.5S256.9 100 250 100c-48.4 0-87.5 39.1-87.5 87.5 0 6.9 5.6 12.5 12.5 12.5s12.5-5.6 12.5-12.5z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black 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8.5-4.4-3.8-20.5-.7-48.3 9.4-84.7 2.8-10.2 11.4-18 21.8-19.9l1.7-.3.1.5c12.7 1.9 21.1 10.5 25.1 25.6 3.5 13.2 3 28.7 2.3 39.1-.9 10.2-4 35.2-14.7 52.3 6.7-1.5 13.6-3.7 21-6.8 4.3-1.8 8.7-3.9 13-6.2.8-.4 1.6-.8 2.4-1.3-1.5-11.8-.8-27.3 2.1-41.8 2.7-15.1 7.6-36.4 12.4-50.1 2-5.7 6.7-10.1 12.5-11.8 6.1-1.7 12.6-.3 17.4 3.8.2.1.2.2 1.5 2.5.4.8 1 1.9 1.2 2.1 10.8 11.2 11.2 46.3 9.9 63.4-.1.7-.1 1.5-.2 2.3-.8 9.4-2.5 28.7-10.3 42.6l47.8.4c9.9-20.5 16.9-44.9 17.3-76.5C405 62.7 330 1 251.9 0 173.7-1 97.3 58.7 96.2 144.5c-.5 37.9 8.8 65.7 21.3 89 2 .2 4 .4 5.9.6z" fill="currentColor"/><path d="M313.7 227.8c.7.5 1.4.7 2.3.6 5.7-.6 10.5-9.8 13.5-26.1-3.3 2.2-6.2 4.2-9 6-3.7 2.4-7.4 4.7-11.1 7 1 8.3 2.9 11.4 4.3 12.5zm14.8-97.2l-1.2-2.7c-.9-2-1.7-4.1-3-5.7-3.4 8.8-8.8 30-12.2 51.3-1.7 9.8-2.7 19.5-3 28.2 1.3-.8 2.6-1.7 3.9-2.5 5.5-3.6 11.2-7.5 18.7-12.7 2-22 .7-45.5-3.2-55.9zm-95.7 98.2c.3.2.7.3 1 .3l.6-.1c.5-.4 1-.7 1.6-1 3.7-4.4 7.2-12.1 10.2-22.2-6.1 3.8-11.8 7.2-17.2 10.4v.2c.5 3 1.5 10.7 3.8 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stroke-linecap="round" stroke-linejoin="round"></path></svg></li><li class="flex items-center space-x-4"><a class="hover:underline" href="https://www.awin.com/br/insights-do-setor/dez-trends-black-friday">As 10 tendências da Awin para o Cyber Weekend 2023</a></li></ol></div></div></nav><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "NewsArticle", "headline": "As 10 tendências da Awin para o Cyber Weekend 2023", "description": "Analisamos os dados da Black Friday e da Cyber Monday de 2023 para identificar as maiores tendências de compras deste ano no canal de afiliados.", "url": "https://www.awin.com/br/insights-do-setor/dez-trends-black-friday", "image": { "@type": "ImageObject", "url": "https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/g_faces,w_600,c_fill,ar_2:1/v1702485890/awin-website/market-insight-posts/thumbnail/vypwugtrg5iiuxtacq1w.png" }, "datePublished": "2023-12-13T04:38:01T+00:0013", "dateModified": "2023-12-13T16:44:52.106Z", "author": { "@type": "Person", "name": "Alfie Staples" }, "publisher": { "@type": "Organization", "name": "Awin", "url": "https://www.awin.com/", "logo": { "@type": "ImageObject", "url": "https://www.awin.com/images/logo-awin-black.svg", "width": "178", "height": "80" } } }</script><article class="py-20 lg:pt-49 lg:pb-25"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-6 lg:mb-20 lg:grid lg:grid-cols-12 lg:gap-8"> <div class="lg:col-span-8 lg:col-start-3"><h1 class="[&>span]:font-semibold text-4xl lg:text-5xl font-extralight mb-3" data-component="component-heading">As 10 tendências da Awin para o Cyber Weekend 2023</h1><p class="text-sm mb-5">Escrito por <span>Alfie Staples em </span><time datetime="2023-12-13T04:38:01T+00:0013">13º dez 2023.</time><span class="before:content-["_·_"]">13 minutos de leitura</span></p><div class="[&>span]:font-semibold text-2xl font-extralight mb-8" data-component="component-heading"><p>Analisamos os dados de compras de um período cibernético movimentado para revelar alguns dos principais insights e tendências que surgiram na Black Friday.</p></div><div class="flex items-center mb-5"><h4 class="font-semibold text-base mr-2.5 flex-none">Compartilhe</h4><ul class="flex flex-wrap"><li><a class="c-action" href="https://twitter.com/share?url=https://www.awin.com/br/insights-do-setor/dez-trends-black-friday&amp;text=As%2010%20tend%C3%AAncias%20da%20Awin%20para%20o%20Cyber%20Weekend%202023" onclick="window.open(this.href,"","menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=350,width=475");return false" title="Compartilhar no Twitter"><span class="sr-only">Compartilhar no Twitter</span><svg class="c-icon c-icon--twitter" aria-hidden="true" focusable="false" role="img" width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M17 5.32581C16.475 5.55484 15.919 5.70487 15.3501 5.77101C15.9476 5.42085 16.3967 4.86449 16.6129 4.20651C16.0481 4.53631 15.4315 4.76824 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4.69403 3V3ZM3.25446 17H6.06612V7.54225H3.25446V17V17ZM8.11161 7.54225H10.6681V9.07602H10.8263C11.2157 8.30913 12.1527 7.49726 13.5733 7.49726C16.5283 7.49726 17.0583 9.37897 17.0583 11.9081V17H14.2467V12.4936C14.2467 11.4041 14.1982 10.0025 12.7017 10.0025C11.1813 10.0025 10.9233 11.189 10.9233 12.4135V17H8.11161V7.54225V7.54225Z" fill="currentColor"></path></svg></a></li></ul></div><div class="mb-5"><img class="rounded-2 w-full" alt="" src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto,w_940,h_660,c_fit/v1702485891/awin-website/market-insight-posts/image/klaojjr8xkj2qlmdqm24.png"></div><div class="prose mb-20"><p>O período cibernético deste ano foi alvo de dúvidas em meio ao aperto econômico contínuo que está afetando os consumidores em todo o mundo. Com muitos compradores mudando suas prioridades para se adaptar às circunstâncias, muitos especialistas questionaram o sucesso que o principal período de compras teria em 2023.</p> <p>Os especialistas da Awin esclareceram como foi o desempenho da extravagância de vendas on-line do ponto de vista dos afiliados.</p> <ol> <li><strong>A confiança dos compradores varia entre os EUA e a Europa</strong></li> </ol> <p>Apesar das preocupações com os gastos de anunciantes e profissionais de marketing durante o período do Cyber, as vendas de comércio eletrônico superaram as expectativas. Especialmente nos Estados Unidos, o desempenho do comércio eletrônico aumentou 8,5% em relação ao ano passado, de acordo com a <a href="https://www.mastercard.com/news/press/2023/november/mastercard-spendingpulse-u-s-black-friday-retail-sales-up-year-over-year/">Mastercard</a>.</p> <p>A Awin observou uma tendência semelhante na rede - a receita dos EUA aumentou 7,4% na Black Friday, impulsionada por um aumento de 15% nos AOVs, já que os consumidores gastaram quase US$ 15 a mais por transação <a href="/gb/sector-insights/ten-trends-black-friday-2022">em comparação com 2022.</a></p> <p>Vários setores importantes registraram aumentos significativos nos AOVs, ajudando a aumentar a receita geral na Black Friday.</p> <ul> <li>Vestuário +6,4%</li> <li>Computadores +8,1%</li> <li>Casa e jardim +7,4%</li> <li>Saúde e beleza +6,4%.</li> </ul> <p>Por outro lado, os consumidores europeus pareceram mais hesitantes. As vendas na Black Friday em si caíram 2% ao ano. No entanto, as vendas em todo o Cyber Weekend aumentaram 3,3% em comparação com 2022 e a receita seguiu o mesmo ritmo, com um aumento de 6%. Os compradores europeus também gastaram cerca de € 2,33 a mais por transação em comparação com o ano passado.</p> <p>Analisando os setores individuais, os compradores europeus demonstraram prioridades semelhantes às de seus colegas norte-americanos - o setor de Casa e Jardim teve alguns dos aumentos mais acentuados em comparação com 2022, com um aumento de 21,3% nos AOVs, enquanto o setor de Vestuário aumentou 14,8%, mais de € 10 a mais por transação.</p> <ol start="2"> <li><strong>Black Friday 2023: O ano das transações móveis</strong></li> </ol> <p>A atividade dos dispositivos durante o Cyber tem se tornado cada vez mais móvel há algum tempo. Era apenas uma questão de tempo até que se tornasse o dispositivo preferido dos compradores. A participação das vendas derivadas de dispositivos móveis na rede da Awin já havia ultrapassado o limite de 50% em 2022. Mas este ano, cada mercado individual ultrapassou esse limite pela primeira vez.</p> <p>Enquanto líderes de mercado como o Reino Unido e a Holanda consolidaram ainda mais seu status de mercados que priorizam os dispositivos móveis para compras on-line, vimos mercados como os EUA e, especialmente, a França, também atingirem esse ponto de inflexão pela primeira vez em 2023. </p> <p>Do ponto de vista setorial, grande parte desse crescimento foi impulsionado pelo setor de varejo. Sua participação móvel aumentou em 6%, em média, na comparação entre 2022 e 2023.</p> <p>No entanto, o desktop continua sendo o dispositivo preferido para compras de maior valor, com os compradores gastando, em média, mais de € 31 a mais em comparação com o celular.</p> <p>Como as experiências no aplicativo melhoram continuamente para os compradores, esperamos que o celular solidifique sua posição como o principal dispositivo na Black Friday. Isso será especialmente predominante entre a Geração Z, que usa predominantemente telefones celulares como dispositivo principal para fazer compras - 74% dos entrevistados pela Hubspot afirmaram isso. <a href="https://blog.hubspot.com/marketing/how-each-generation-shops-differently">74% dos entrevistados pela Hubspot afirmaram isso</a>.</p> <p><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1702484710/tvlwxwvnnj7cuzj5ux8v.png" alt="" /></p> <ol start="3"> <li><strong>A ascensão do celular reflete a dos influenciadores</strong></li> </ol> <p>Dado o aumento das transações móveis, não é nenhuma surpresa que os influenciadores também tenham desempenhado um papel importante no período do Cyber, conforme previmos no mês passado. <a href="/gb/sector-insights/predictions-2023">previmos no mês passado</a>. Dada a propensão desses parceiros para direcionar o tráfego de plataformas baseadas em aplicativos móveis, seu crescimento como fonte confiável de atividade de afiliados reflete o crescimento das vendas móveis.</p> <p>A Awin tem visto um fluxo maciço de novos influenciadores se juntando à plataforma desde o lançamento de sua <a href="/gb/news-and-events/awin-news/express-influencer-signup">solução de registro expresso</a>. Mais de 10.000 novos influenciadores se juntaram à Awin graças ao processo simplificado.</p> <p>E esses novos parceiros aumentaram devidamente sua participação nas vendas em toda a plataforma global em comparação com os anos anteriores, representando agora 8% do total de vendas globais no período da Cyber.</p> <p>Embora os influenciadores tenham sido uma parte essencial da estratégia de afiliados em setores como moda e saúde e beleza, verticais como DIY e FMCG também estão observando um forte crescimento deles, pois os anunciantes procuram aproveitar o envolvimento do público para gerar vendas fora dos tipos de afiliados mais ortodoxos.</p> <ol start="4"> <li><strong>Marcas que adotam parceiros tecnológicos observam ganhos de AOV</strong></li> </ol> <p>Os parceiros de tecnologia, que incluem uma gama de soluções, desde especialistas em conversão até conteúdo comprável, estabeleceram um desempenho recorde no Cyber Weekend deste ano. Os cliques tiveram um aumento anual de quase 95%, pois a Awin tem visto cada vez mais anunciantes tirarem proveito da tecnologia de ponta em comércio eletrônico disponível através do canal de afiliados.</p> <p>Coletivamente, esses parceiros geraram mais de 30% de receita adicional para as marcas que os implementaram em comparação com o ano passado, e os AOVs aumentaram significativamente de € 111 para € 124. Isso se deveu, em grande parte, ao sucesso dos parceiros de tecnologia em gerar conversões de tíquetes altos em setores como eletrônicos, produtos de linha branca e hotéis e acomodações, onde os valores das cestas frequentemente atingem quatro dígitos.</p> <p>A capacidade desses parceiros de fazer upsell e cross-sell de forma inteligente para os compradores em setores em que frequentemente há vários elementos no produto ou serviço que está sendo comprado, sem dúvida, ajudou os anunciantes a maximizar o valor das transações que viram. Em média, foi gerada uma receita adicional de 13 euros por venda. E com os parceiros de tecnologia registrando um aumento de 18% nas vendas gerais anualmente, fica claro que esses parceiros são outra adição útil para os profissionais de marketing usarem estrategicamente nesse momento tão importante.</p> <ol start="5"> <li><strong>O setor de eletrônicos ganha vida graças aos grandes descontos</strong></li> </ol> <p>Os produtos não essenciais tendem a sofrer uma redução no interesse durante uma economia mais difícil, pois os compradores redefinem suas prioridades de gastos. Apesar disso, o setor de eletrônicos gerou uma receita adicional de € 6,3 milhões na Black Friday em comparação com o ano passado, com fortes promoções, taxas de cashback e incentivos que tentaram os compradores. A gigante britânica de produtos eletrônicos Currys teve demanda suficiente no dia em que seus servidores caíram, exigindo a implementação de um sistema de filas para gerenciar o fluxo de compradores.</p> <p>Isso foi impulsionado, em parte, pela previsão de grandes descontos para o setor e parece que os consumidores aproveitaram ao máximo essas ofertas. O número de transações no setor, incluindo o uso de um voucher de desconto na Black Friday, aumentou anualmente em mais de 5%.</p> <p>A Cyber Monday de 2023 viu esse número aumentar ainda mais, com bem mais de um terço das transações apresentando o uso de um voucher de desconto - um aumento de 9% em relação a 2022.</p> <p><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1702484947/p51mqe6b2oicewpinumu.png" alt="" /></p> <ol start="6"> <li><strong>As ofertas da Black Friday continuam a se estender cada vez mais cedo</strong></li> </ol> <p>Nesta Black Friday, mais uma vez, vimos os anunciantes lançarem suas ofertas cada vez mais cedo no mês, com alguns começando já em outubro. Isso era de se esperar, dadas as tendências dos anos anteriores. Grupo de comércio varejista on-line <a href="https://www.imrg.org/insight/peak-connect-virtual-2023/">IMRG</a> sugeriu que mais de três quartos dos anunciantes lançariam suas ofertas exatamente no mesmo dia de 2022, e outros 6% optaram por lançá-las ainda mais cedo.</p> <p>Os dados da rede também apóiam essa tendência mais ampla quando analisamos o momento em que o número de vendas realizadas com cupons de desconto começou a crescer significativamente.</p> <p>Analisando dez dias antes da Black Friday, 23% das transações em 2022 incluíram um voucher, aumentando para 25% em 2023. Além disso, analisando novembro como um todo, vemos que as taxas de códigos de voucher começam a aumentar a partir de três semanas antes da Black Friday - no ano passado, mais de um quinto das vendas foram convertidas com um voucher, com 21%, enquanto a taxa de 2023 aumentou para quase 24%.</p> <ol start="7"> <li><strong>Desaceleração do Dia dos Solteiros</strong></li> </ol> <p>Apesar de seu status no Oriente, o desempenho do Dia dos Solteiros foi silenciado nesse período do Cyber em comparação com os anos anteriores. Em toda a rede, o desempenho caiu mais de 4% em relação a 2022, enquanto uma comparação com 2021 mostrou uma queda significativa de quase 24%.</p> <p>Do ponto de vista setorial, saúde e beleza continuaram a ser a categoria de melhor desempenho, apesar de uma queda de 16% nas vendas em relação ao ano anterior, ilustrando sua popularidade estabelecida durante o Dia dos Solteiros.</p> <p>O uso de códigos de voucher também sofreu um impacto, com 53% das vendas sendo convertidas com um código aplicado, em comparação com os 58% de 2022.</p> <p>Alguns fatores provavelmente são responsáveis pelo desempenho inferior deste ano. Desconfiados da demanda por descontos em torno do Cyber Weekend, muitos varejistas parecem ter mantido a pólvora seca para o evento principal. Além disso, muitas marcas de luxo no Ocidente, populares entre os compradores asiáticos afluentes que geram uma parcela significativa da receita do dia, <a href="https://www.drapersonline.com/insight/singles-day-2023-which-uk-retailers-are-tapping-in">optaram por não participar das promoções do Dia dos Solteiros</a> em um esforço para manter a imagem da marca e se distanciar das campanhas com mais descontos.</p> <ol start="8"> <li><strong>Os compradores estavam ávidos por descontos, mas alguns setores se mantiveram firmes</strong></li> </ol> <p>O desconto profundo é claramente um forte motivador para os consumidores, com um whitepaper publicado pela <a href="https://commercial.yougov.com/rs/464-VHH-988/images/YouGov_FMCG_CPG_Retail_Whitepaper2023_Changing_purchasing_habits.pdf">YouGov</a> afirma que 41% dos compradores pesquisados estão dispostos a esperar por períodos de venda para comprar itens planejados. Mas será que a desconfiança nas estratégias de preços prejudicou o apetite dos consumidores por códigos de voucher e descontos?</p> <p>Uma pesquisa realizada pela empresa britânica de consultoria ao consumidor Which? constatou que, em média, apenas 2% dos itens nas vendas da Black Friday estavam realmente mais baratos do que em qualquer outro momento no início do ano. Isso é um indicativo do ceticismo dos consumidores em relação ao período cibernético, que questionam se estão realmente encontrando uma oferta de referência ou não.</p> <p>No entanto, os dados da Awin sugerem que os compradores ainda estavam buscando avidamente as promoções.</p> <p>Durante a Black Friday no setor de varejo, a taxa de transações com um código aumentou de 33% para 36% anualmente. Um terço das vendas globais de eletrônicos este ano incluiu um voucher, um aumento em relação aos 28% de 2022, enquanto o setor de moda permaneceu estável com uma taxa de 27%. As lojas de departamentos, um setor que tem enfrentado dificuldades em meio às recentes pressões econômicas, também procuraram atrair os consumidores para que gastassem, aumentando o uso de descontos, saltando de 6% para 15% em 2023.</p> <p>Entretanto, esse não foi o caso em todos os setores. Os setores de telecomunicações e viagens tiveram uma taxa menor de vendas de códigos de voucher em comparação com o ano passado. Em média, o uso de cupons de telecomunicações caiu de 15% para 13% no Cyber. Mas isso não significa que esses anunciantes não tenham oferecido promoções. Um mergulho mais profundo no setor de contratos de telefonia móvel revelou que os editores de cashback registraram um crescimento de 22% nas vendas durante o fim de semana.</p> <p>Enquanto isso, o setor de viagens registrou uma redução no uso de descontos de 28% para 21%. No entanto, com o pico de viagens de janeiro chegando, resta saber se essas marcas estão resistindo ao que promete ser um ano forte para elas, à medida que a demanda por férias volta ao mercado.</p> <ol start="9"> <li><strong>Os compradores europeus esperam por ofertas além da Black Friday <u></u></strong></li> </ol> <p>Embora a Black Friday continue sendo o maior dia de vendas em toda a Europa, ao contrário de sua contraparte nos Estados Unidos, onde a Cyber Monday é a rainha das compras on-line, os compradores estavam claramente ansiosos para ver se conseguiriam um negócio melhor no fim de semana.</p> <p>Analisando a participação das vendas nos quatro dias na Europa, a contribuição da Black Friday caiu de 35% em 2022 para 33% em 2023, com as vendas sendo redistribuídas principalmente para o sábado e o domingo, além de um ligeiro aumento na Cyber Monday.</p> <p>Embora a divisão das vendas nos quatro dias tenha permanecido estática nos EUA, a tendência sugere que os compradores europeus estavam mais inclinados a não comprar seus produtos imediatamente e, em vez disso, estavam dispostos a esperar para ver se surgiriam preços melhores mais tarde.</p> <p>Da mesma forma, <a href="https://insights.klarna.com/black-friday-cyber-monday/">Klarna</a> descobriu que os consumidores on-line europeus tendem a ser mais conscientes dos preços em comparação com os compradores americanos. 83% dos entrevistados no Reino Unido, 82% na Alemanha e 78% na Holanda declararam que o principal motivo pelo qual preferiam fazer compras on-line era a comparação de preços.</p> <p>E isso foi algo que a Awin viu refletido nos tipos de parceiros que estão sendo usados para descobrir e comprar produtos on-line na Europa. Os parceiros do Serviço de Comparação de Compras (CSS) viram sua participação nas vendas crescer de 6% para 10% em 2023, à medida que os consumidores aumentaram o uso das ferramentas de compras do Google para comparar preços e encontrar a melhor oferta possível para seu dinheiro.</p> <ol start="10"> <li><strong>O modelo de editora da BNPL prospera na Europa e nos EUA</strong></li> </ol> <p>Muito se tem falado sobre o aumento do uso de provedores Buy-Now-Pay-Later nos últimos anos, já que muitas pessoas têm encontrado mais dificuldades do que nunca para pagar as coisas que desejam comprar.</p> <p>Inevitavelmente, muitas personalidades do setor estavam ansiosas para ver como o uso da BNPL se desenrolaria no cenário do Cyber Weekend, quando haveria uma enxurrada de atividades de compras on-line.</p> <p>A Adobe informou que o uso do BNPL aumentou em 72% em comparação com o mesmo período de 2022, indicando a clara demanda dos compradores pela opção de pagamento.</p> <p>É claro que muitas dessas soluções BNPL se tornaram afiliadas, estabelecendo suas próprias bases de membros e públicos que se voltaram para elas não apenas por suas opções de crédito flexíveis, mas também por ofertas e promoções exclusivas da marca.</p> <p>O aumento da demanda por seu suporte de pagamento andou de mãos dadas com o apetite pelas ofertas que eles ofereceram no fim de semana. Globalmente, os afiliados do BNPL na Awin geraram uma receita adicional de 42% em comparação com 2022. </p> <p>Em uma perspectiva regional, os mercados que testemunharam o maior crescimento nesse espaço foram o Reino Unido, a Alemanha e a Itália na Europa - esses três mercados representaram 60% de todas as vendas de BNPL no Cyber 2023.</p> <p>Por outro lado, os EUA representaram uma parcela muito menor - apenas 19% de todas as vendas de BNPL no fim de semana. No entanto, esses parceiros ainda assim geraram um impressionante crescimento de 42% nas vendas em comparação com os números de 2022, não muito atrás do crescimento de 54% registrado pelos parceiros BNPL da Europa.</p></div><div itemprop="copyrightHolder" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Awin"><meta itemprop="url" content="https://www.awin.com/"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.awin.com/images/logo-awin-black.svg"><meta itemprop="width" content="177"><meta itemprop="height" content="90"></div><meta itemprop="sameAs" content="https://www.linkedin.com/company/awin-global"><meta itemprop="sameAs" content="https://twitter.com/Awin_BR"><meta itemprop="sameAs" content="https://www.instagram.com/awin/"><meta itemprop="sameAs" content="https://www.facebook.com/awin"></div><aside></aside><div class="flex items-center"><h4 class="font-semibold text-base mr-2.5 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src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1603805646/awin-website/market-insight-posts/thumbnail/qh07mhei3pcxeez2f40c.png" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/br/black-friday/se-prepare-para-o-q4-com-a-checklist-awin" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'Se prepare para o Q4 com a checklist Awin', 'event_destination_url': '/br/black-friday/se-prepare-para-o-q4-com-a-checklist-awin' });">Se prepare para o Q4 com a checklist Awin</a></h2><div class="prose mt-2">As nossas checklists de Q4 para anunciantes e afiliados contêm dicas e truques para assegurar que nossos parceiros tenham sucesso nesta época de final de ano.</div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article><article class="group relative border bg-card flex flex-col rounded-card overflow-hidden hover:bg-dark hover:border-dark hover:text-dark-foreground" data-component="card"><div class="h-57 bg-background flex-none flex items-center justify-center"><img class="w-full h-full object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1698416227/awin-website/market-insight-posts/image/w5yuyyvlkqpswezdmog9.png" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/br/insights-do-setor/preparando-black-friday-guia-pequenas-empresas-parte-dois" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'Se preparando para a Black Friday: Guia para pequenas empresas – parte dois', 'event_destination_url': '/br/insights-do-setor/preparando-black-friday-guia-pequenas-empresas-parte-dois' });">Se preparando para a Black Friday: Guia para pequenas empresas – parte dois</a></h2><div class="prose mt-2">Na segunda parte do nosso guia para PMEs, explicamos como aproveitar ao máximo a plataforma Awin para garantir um ótimo desempenho de programa.</div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article><article class="group relative border bg-card flex flex-col rounded-card overflow-hidden hover:bg-dark hover:border-dark hover:text-dark-foreground hidden md:block" data-component="card"><div class="h-57 bg-background flex-none flex items-center justify-center"><img class="w-full h-full object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1698418305/awin-website/market-insight-posts/image/d6phvoqdigoap9df4nsj.jpg" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/br/insights-do-setor/se-preparando-para-o-pico" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'Se preparando para o pico: A oportunidade CSS para marcas de varejo', 'event_destination_url': '/br/insights-do-setor/se-preparando-para-o-pico' });">Se preparando para o pico: A oportunidade CSS para marcas de varejo</a></h2><div class="prose mt-2">O último trimestre de 2020 promete ser o trimestre comercial mais crítico conforme os consumidores passam a fazer compras online.</div></div><div class="flex justify-between 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'event_destination_url': '/br/insights-do-setor/black-friday-em-numeros' });">Black Friday em números</a></h2><div class="prose mt-2">Leia nossos insights da Black Friday 2018, onde a Awin rastreou mais de 1,3 milhão de unidades e movimentou mais de 500 milhões de libras no Cyber Weekend.</div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article></div></div></section></main><footer class="py-8 relative" data-component="footer" data-theme="orange"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Soluções</h5></div><div class="md:col-span-10 lg:grid-cols-10"><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><a class="underline" href="/br/anunciantes" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Para Anunciantes', 'event_destination_url': '/br/anunciantes' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">Para Anunciantes</h6></a><div class="text-xs font-medium"><p>Ajudamos marcas de todos os portes a trabalhar com mais de 1 milhão de afiliados diversos para alcançar os públicos desejados.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/anunciantes/feature-comparison" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Planos e Pacotes de Serviços', 'event_destination_url': '/br/anunciantes/feature-comparison' });">Planos e Pacotes de Serviços</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/anunciantes/awin-access" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Awin Access', 'event_destination_url': '/br/anunciantes/awin-access' });">Awin Access</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/anunciantes/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Awin Accelerate', 'event_destination_url': '/br/anunciantes/awin-accelerate' });">Awin Accelerate</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/anunciantes/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Awin Advanced', 'event_destination_url': '/br/anunciantes/awin-advanced' });">Awin Advanced</a></li></ul></nav></div><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><a class="underline" href="/br/afiliados" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Para Afiliados', 'event_destination_url': '/br/afiliados' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">Para Afiliados</h6></a><div class="text-xs font-medium"><p>Crie parcerias duradouras com marcas líderes do mundo todo, promovendo os produtos e serviços delas para o seu público.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/afiliados/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Criador de conteúdo e influenciador', 'event_destination_url': '/br/afiliados/content-creator-influencer' });">Criador de conteúdo e influenciador</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/afiliados/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Sites de mídia e editorial', 'event_destination_url': '/br/afiliados/editorial-media-sites' });">Sites de mídia e editorial</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/afiliados/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Parceiro de tecnologia', 'event_destination_url': '/br/afiliados/technology-partner' });">Parceiro de tecnologia</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/afiliados/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Outros tipos de afiliados', 'event_destination_url': '/br/afiliados/other-partner-types' });">Outros tipos de afiliados</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/afiliados/diretorio-de-anunciantes" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Diretório de anunciantes', 'event_destination_url': '/br/afiliados/diretorio-de-anunciantes' });">Diretório de anunciantes</a></li></ul></nav></div><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><a class="underline" href="/br/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Para Agências', 'event_destination_url': '/br/agency' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">Para Agências</h6></a><div class="text-xs font-medium"><p>Tenha controle ilimitado para ampliar os negócios dos clientes, aproveitando o banco de dados de parcerias, tecnologias e soluções da Awin.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"></ul></nav></div></div></section><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Recursos</h5></div><div class="md:col-span-10 lg:grid-cols-10"><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><div class="prose-p:text-xs font-medium"><p>Temos uma ampla variedade de recursos para ajudar afiliados e anunciantes a aproveitar ao máximo o marketing de afiliados e parceiros.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/insights-de-mercado">Market Insights</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/estudos-de-caso">Casos de sucesso</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/product-releases">Lançamento de Produtos</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="https://advertiser-success.awin.com/s/?language=pt_BR">Central de Sucesso do Anunciante</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="https://success.awin.com/s/?language=pt_BR">Central de Sucesso do Parceiro</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/awin-win-marketing-podcast">Awin-Win Marketing Podcast</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/power-100">Power 100</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/event/thinktank">ThinkTank</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/br/faq">Perguntas frequentes</a></li></ul></nav></div></div></section><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Empresa</h5></div><div class="md:col-span-10 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class="clearfix"><div class="o-col-1-3-lg"><h3 class="h3 mb-2.5 text-orange" id="modal-territories-label">A Awin em todo o mundo</h3><div class="prose mb-5"><p>Misturamos alcance internacional com experiência local.</p></div></div><ul class="clearfix o-col-2-3-lg"><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/au/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'AU', 'event_destination_url': '/au/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1501080868/awin-website/flags/image/ondio8ny3nmoncq8bqvx.png" loading="lazy" alt="Australia" width="38" height="30"></div><span>Australia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/be_fr/tendances-marche" onclick="gtag('event', 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loading="lazy" alt="België" width="38" height="30"></div><span>België</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/br/insights-de-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BR', 'event_destination_url': '/br/insights-de-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030196/awin-website/flags/image/ulzzoark4oit1sgyxnuv.png" loading="lazy" alt="Brasil" width="38" height="30"></div><span>Brasil</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ca/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CA', 'event_destination_url': '/ca/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030188/awin-website/flags/image/wbfwu1ccmddtbljai1gp.png" loading="lazy" alt="Canada" width="38" height="30"></div><span>Canada</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/de/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'DE', 'event_destination_url': '/de/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030173/awin-website/flags/image/eodbffqc9jspdak75g5j.png" loading="lazy" alt="Deutschland" width="38" height="30"></div><span>Deutschland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/es/informacion-del-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'ES', 'event_destination_url': '/es/informacion-del-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030109/awin-website/flags/image/gnfpp9qntrlcii33mgxi.png" loading="lazy" alt="España" width="38" height="30"></div><span>España</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'FR', 'event_destination_url': '/fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030180/awin-website/flags/image/ucjujhzxsuepqm9kht0n.png" loading="lazy" alt="France" width="38" height="30"></div><span>France</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ie/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IE', 'event_destination_url': '/ie/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030164/awin-website/flags/image/vot0haucvic4abd0smjh.png" loading="lazy" alt="Ireland" width="38" height="30"></div><span>Ireland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/it/market-insight" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IT', 'event_destination_url': '/it/market-insight' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030157/awin-website/flags/image/prlh40hbeu6xn0taujim.png" loading="lazy" alt="Italia" width="38" height="30"></div><span>Italia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nl/marktinzichten" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NL', 'event_destination_url': '/nl/marktinzichten' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920999/awin-website/flags/image/y9wyyp2bleqikjh8b9hu.png" loading="lazy" alt="Nederland" width="38" height="30"></div><span>Nederland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nordics/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NORDICS', 'event_destination_url': '/nordics/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920990/awin-website/flags/image/vfhuoe6lpogaj4npdzty.png" loading="lazy" alt="Nordics" width="38" height="30"></div><span>Nordics</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pl/wiadomosci-z-rynku" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PL', 'event_destination_url': '/pl/wiadomosci-z-rynku' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030133/awin-website/flags/image/wpi85t4ohldnslrdhrzp.png" loading="lazy" alt="Polska" width="38" height="30"></div><span>Polska</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pt/percecoes-de-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PT', 'event_destination_url': '/pt/percecoes-de-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030123/awin-website/flags/image/u15r9rmzmhzpwn0ltich.png" loading="lazy" alt="Portugal" width="38" height="30"></div><span>Portugal</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH', 'event_destination_url': '/ch/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Schweiz" width="38" height="30"></div><span>Schweiz</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch_fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH_FR', 'event_destination_url': '/ch_fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Suisse" width="38" height="30"></div><span>Suisse</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/se/marknadsinsikter" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'SE', 'event_destination_url': '/se/marknadsinsikter' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030096/awin-website/flags/image/uk0goaatjnwgtp7jheb3.png" loading="lazy" alt="Sverige" width="38" height="30"></div><span>Sverige</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/gb/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'GB', 'event_destination_url': '/gb/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596216/awin-website/flags/image/rva7rh1uxxyaxtqzjjut.png" loading="lazy" alt="United Kingdom" width="38" height="30"></div><span>United Kingdom</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/us/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'US', 'event_destination_url': '/us/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030065/awin-website/flags/image/i85hhwukhlzaeadmu4gb.png" loading="lazy" alt="United States" width="38" height="30"></div><span>United States</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/at/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'AT', 'event_destination_url': '/at/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596304/awin-website/flags/image/vulfbv1i8ss4nodlwqmk.png" loading="lazy" alt="Österreich" width="38" height="30"></div><span>Österreich</span></a></li></ul></div></nav></div></div></div></div></div></div><div class="modal fade" tabindex="-1" aria-hidden="true" id="modal-video" data-bs-backdrop="static"><div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-video modal-xl"><div class="modal-content bg-transparent text-background"><div class="modal-header"><button class="flex items-center justify-center w-11 h-11 ml-auto" type="button" data-bs-dismiss="modal" aria-label="Close modal"><svg 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