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status-publish format-standard has-post-thumbnail hentry category-fundraising category-knowledge tag-712227880 tag-712227882 tag-712228029 ast-article-single" id="post-7403" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <div class="ast-post-format- single-layout-1"> <header class="entry-header "> <h1 class="entry-title" itemprop="headline">2023년 온라인 모금 동향 보고서 공개 – 보고서 PDF 다운로드</h1><div class="entry-meta">글쓴이 <span class="posted-by vcard author" itemtype="https://schema.org/Person" itemscope="itemscope" itemprop="author"> <a title="민창의 모든 글 보기" href="https://blog.donus.org/author/oreoblack" rel="author" class="url fn n" itemprop="url" > <span class="author-name" itemprop="name" > 민창 </span> </a> </span> / <span class="posted-on"><span class="published" itemprop="datePublished"> 2024년 1월 9일 </span></span> / <span class="ast-terms-link"><a href="https://blog.donus.org/category/fundraising" class="">모금</a>, <a href="https://blog.donus.org/category/fundraising/knowledge" class="">지식 & 팁</a></span></div> </header> <div class="entry-content clear" itemprop="text" > <p>안녕하세요? 후원자를 생각하는 모금기술, 도너스입니다😊</p> <p>새해를 맞아 지난해를 돌아보고 새로운 전략을 준비하는 시기입니다. 매년 온라인 모금 시장의 변화를 조사해 온 도너스가 2023년 온라인 모금 동향 보고서📕를 공개합니다. 올해는 연간 보고서 발행을 시작한 이래 가장 많은 비영리조직이 설문조사에 참여해 주셨습니다. 그만큼 객관적이고 풍성한 인사이트를 전달해 드릴 수 있어 기쁜 마음입니다. 보고서를 보는 모든 분이 2024년 괄목할 성과를 거두시길 바랍니다.</p> <p><strong>👉 2023년 보고서 개요는 <strong>다음과 같습니다</strong></strong></p> <ul class="wp-block-list"> <li>부제: 성과가 유지되는 모금조직, 성과가 떨어지는 모금조직</li> <li>분량: 36p</li> </ul> <p><strong>👉 2023년 보고서를 읽고 아래 해답을 얻어가세요</strong></p> <ul class="wp-block-list"> <li>2023년 다른 비영리조직은 만족할 만한 성과를 얻었을까요?</li> <li>2023년 새로운 트렌드는 무엇이고, 다른 조직은 무엇을 주목하고 있을까요?</li> <li>2023년 현장에서 느끼는 온라인 모금 활동의 장애물은 무엇일까요?</li> <li>최근 4년 동안 온라인 모금 전략은 어떻게 변화했을까요?</li> </ul> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-shadow"><a class="wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background wp-element-button" href="https://brictoworks.typeform.com/to/ocNipKQx" target="_blank" rel="noreferrer noopener">보고서 PDF 다운로드</a></div> </div> <div class="wp-block-jetpack-slideshow aligncenter" data-effect="slide"><div class="wp-block-jetpack-slideshow_container swiper-container"><ul class="wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper"><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7430" data-id="7430" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-1.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-1.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-1.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-1.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-1.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7431" data-id="7431" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-2.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-2.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-2.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-2.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-2.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7432" data-id="7432" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-3.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-3.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-3.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-3.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-3.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7433" data-id="7433" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-4.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-4.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-4.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-4.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-4.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7434" data-id="7434" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-5.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-5.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-5.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-5.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-5.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li><li class="wp-block-jetpack-slideshow_slide swiper-slide"><figure><img data-recalc-dims="1" loading="lazy" decoding="async" width="900" height="623" alt="" class="wp-block-jetpack-slideshow_image wp-image-7435" data-id="7435" src="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-6.jpg?resize=900%2C623&ssl=1" srcset="https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-6.jpg?w=1040&ssl=1 1040w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-6.jpg?resize=300%2C208&ssl=1 300w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-6.jpg?resize=1024%2C709&ssl=1 1024w, https://i0.wp.com/blog.donus.org/wp-content/uploads/2024/01/sample2023-6.jpg?resize=768%2C532&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure></li></ul><a class="wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white" role="button"></a><a class="wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white" role="button"></a><a aria-label="Pause Slideshow" class="wp-block-jetpack-slideshow_button-pause" role="button"></a><div class="wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white"></div></div></div> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> <p>더욱 풍부한 해석을 위해 2022년 이전 보고서를 함께 살펴보시는 것을 추천합니다.</p> <ul class="wp-block-list"> <li><a href="https://blog.donus.org/5561/2022%eb%85%84-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-%eb%b3%b4%ea%b3%a0%ec%84%9c-pdf-%eb%8b%a4%ec%9a%b4%eb%a1%9c%eb%93%9c" data-type="link" data-id="https://blog.donus.org/5561/2022%eb%85%84-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-%eb%b3%b4%ea%b3%a0%ec%84%9c-pdf-%eb%8b%a4%ec%9a%b4%eb%a1%9c%eb%93%9c">2022년 온라인 모금 동향 보고서</a></li> <li><a href="https://blog.donus.org/4121/2021%eb%85%84-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ec%8b%a0%ec%b2%ad%ed%95%98%ea%b8%b0" data-type="link" data-id="https://blog.donus.org/4121/2021%eb%85%84-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ec%8b%a0%ec%b2%ad%ed%95%98%ea%b8%b0">2021년 온라인 모금 동향 보고서</a></li> <li><a href="https://blog.donus.org/905/2020%eb%85%84-3%eb%b6%84%ea%b8%b0-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-pdf-%eb%8b%a4%ec%9a%b4%eb%a1%9c%eb%93%9c" data-type="link" data-id="https://blog.donus.org/905/2020%eb%85%84-3%eb%b6%84%ea%b8%b0-%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%aa%a8%ea%b8%88-%eb%8f%99%ed%96%a5-%eb%b3%b4%ea%b3%a0%ec%84%9c-%ea%b3%b5%ea%b0%9c-pdf-%eb%8b%a4%ec%9a%b4%eb%a1%9c%eb%93%9c">2020년 온라인 모금 동향 보고서</a></li> </ul> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <hr class="wp-block-separator has-alpha-channel-opacity is-style-wide"/> <p>도너스의 서비스가 궁금하시다면?<br>홈페이지를 방문해 보세요!</p> <p>후원자 경험에 대한 전문성이<br>오늘날, 모금기술의 차이를 만듭니다.</p> <p><a href="https://donus.org" target="_blank" rel="noreferrer noopener">https://www.donus.org</a></p> <div id='jp-relatedposts' class='jp-relatedposts' > </div> </div> </div> </article> <nav class="navigation post-navigation" role="navigation" aria-label="Post navigation"> <span class="screen-reader-text">Post navigation</span> <div class="nav-links"><div class="nav-previous"><a title="도너스 콜라보레이트 2023 현장 스케치 - 함께 경계를 넘어서다"href="https://blog.donus.org/7102/%eb%8f%84%eb%84%88%ec%8a%a4-%ec%bd%9c%eb%9d%bc%eb%b3%b4%eb%a0%88%ec%9d%b4%ed%8a%b8-2023-%ed%98%84%ec%9e%a5-%ec%8a%a4%ec%bc%80%ec%b9%98-%ed%95%a8%ea%bb%98-%ea%b2%bd%ea%b3%84%eb%a5%bc-%eb%84%98" rel="prev"><span class="ast-left-arrow">←</span> 이전 글</a></div><div class="nav-next"><a 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