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Prepare to Lead: UX Research

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1: \u003c/strong\u003e\u003cbr\u003eWhat Executives Need from Strategic UX Research\u003c/h2\u003e\u003cp class=\&quot;text-base\&quot;\u003e\u003cbr\u003e\u003cem\u003eRaise your influence at the executive-team level.\u003c/em\u003e\u003c/p\u003e\u003cp class=\&quot;text-base\&quot;\u003eEvery decision your executives make affects the experiences your organization delivers to your customers and users. When they make those decisions without research, they’re taking huge risks. Risks that often don’t pan out the way they’d like.\u003c/p\u003e\u003cp class=\&quot;text-base\&quot;\u003eYour Strategic UX Research can reduce those risks. As you build expertise about users and their needs throughout the organization, you’re making it easier to make informed decisions. Those decisions will prioritize improving your users&#39; and customers&#39; lives.\u003c/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eBuild executive-level expertise in who your users are and what they need from your products and services.\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eBecome the leader your executives need you to be so they can rely on your insights to drive the organization in the right direction.\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eSurface the current experiences of your users and customers so your senior stakeholders prioritize the valuable product innovations.\u003c/p\u003e\u003c/li\u003e\n\u003c/ul\u003e&quot;}"></div> </div><div id="page_section_65169447" class="react-page-section"> <div data-react-component="creator_ui/section_adapters/Image" 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2: \u003c/strong\u003e\u003cbr\u003eEstablishing Outcome-driven UX Metrics\u003c/h2\u003e\u003cp class=\&quot;text-base\&quot;\u003e\u003cbr\u003e\u003cem\u003eIntegrate Strategic UX Research results into your UX measurement strategy.\u003c/em\u003e\u003c/p\u003e\u003cp class=\&quot;text-base\&quot;\u003eFor your executives to see your UX team, you must provide your executive team with UX metrics and goals. These UX metrics must show the team’s value and your contribution.\u003c/p\u003e\u003cp class=\&quot;text-base\&quot;\u003eThe last thing you want is for your UX team to be invisible to your executives. Fortunately, Strategic UX Research makes it easy to identify the metrics and goals your executives need.\u003c/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eConnect the dots between great UX and business success when you develop metrics based on critical UX outcomes.\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eEstablish how great user experiences are for your organization’s success with clear and understandable UX metrics.\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp class=\&quot;text-base\&quot;\u003eUncover how residual expenses accumulate from constantly delivering poorly designed products and services.\u003c/p\u003e\u003c/li\u003e\n\u003c/ul\u003e&quot;}"></div> </div><div id="page_section_65169454" class="react-page-section"> <div data-react-component="creator_ui/section_adapters/Image" 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