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With AI-driven insights based on real-time data, your reps will gain instant insight into your customers’ needs and preferences, nurturing more strategic and proactive communications.</p>\n<p>Imagine your customer wants to change the fulfillment timing of a beverage order. Using AI, your rep can make proactive recommendations based on the business need that’s driving your customer’s decision. For example, a music festival that’s scheduled to take place just after the updated delivery date. 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In an AI-assisted interaction, consumers can upload a photo or use video to <a href=\"https://www.salesforce.com/resources/customer-stories/loreal-data-unique-beauty-experiences/\" target=\"_self\">launch a personalized experience</a> that analyzes their needs, surfaces product recommendations, adds them to their cart, and completes the transaction — all in a few quick taps.</p>\n","anchor_id":"sugar-plum"},"path":"/consumer-goods/ai","urlLoc":"us","curHref":"/consumer-goods/ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719939142034_ul7","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Creates operational efficiencies in marketing","headline_size":"h3","description":"<p>With data-driven audience insights and generative AI, creating and iterating on your customer communications has never been more efficient. With generative AI, you can <a href=\"https://www.salesforce.com/blog/ai-email-marketing/\" target=\"_blank\">instantly generate subject lines</a>, email copy, and images to match. Then create new offers and messaging in your brand voice, later translating them into multiple languages.</p>\n<p>And, when it’s time to analyze your audiences, AI helps you surface the important insights you need to build engagement — like understanding the recommended time and frequency of communication.</p>\n","anchor_id":"sugar-plum"},"path":"/consumer-goods/ai","urlLoc":"us","curHref":"/consumer-goods/ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719939188242_e75","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Elevate post-transaction experiences","headline_size":"h3","description":"<p>About <a href=\"https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/\" target=\"_self\">81% of customers</a> expect faster service as technology advances. 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<div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-Goods-Fast-Moving-Consumer-Goods-Product-Features-Option-3.webp?w=1024" class="image__asset" alt="Account management dashboard showing today's tasks and a list of Sales alerts" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-Goods-Fast-Moving-Consumer-Goods-Product-Features-Option-3.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-Goods-Fast-Moving-Consumer-Goods-Product-Features-Option-3.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-Goods-Fast-Moving-Consumer-Goods-Product-Features-Option-3.webp?resize=768,433 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-Goods-Fast-Moving-Consumer-Goods-Product-Features-Option-3.webp?resize=1024,577 1024w" height="577" 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<h1 class="headline marquee__headline--standard" style=" "> Artificial intelligence (AI) in the consumer goods industry </h1> <div class="blade__description"> <p>Across marketing, sales, commerce, and service, AI removes the roadblocks that prevent efficiency.</p> <p><strong>Hilary Englert</strong></p> </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/consumer-goods/ai/&title=AI in Consumer Goods: How It's Changing the Industry" class="social-sharing__linkedin-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="http://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/consumer-goods/ai/&title=AI in Consumer Goods: How It's Changing 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1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Solution3-Marquee-Mobile-BG.png?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1715959779275_w7g" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715959779275_w7g" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715959779275_w7g" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>What’s more frustrating than manually compiling and analyzing data that’s delivered on spreadsheets or PDFs? If you ask a key account manager (KAM), they might cite the hours they spend completing forms and reports. Your marketers might shake their heads over the communications that always seem one step behind what your customers really need.</p> <p>And in service, your agents could point to rising case volumes, wondering how slower response times are affecting your customer relationships. Smart use of artificial intelligence (AI) in consumer goods (CG) could change all that.</p> <p>In CG, slow processes are hindering progress at the same time <a href="https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html" target="_blank" class="link__new-tab">93% of leaders<img class="link__new-tab-icon" alt="Opens in a new window"></a> say growth is their top priority. To score quick wins, they’re turning to <a href="https://www.salesforce.com/consumer-goods/" target="_self">consumer goods technology</a> powered by artificial intelligence. Why? AI makes it easier and faster to compile and analyze data, personalize customer communications, and complete rote tasks, helping to relieve margin pressure and satisfy demanding customers.</p> <p>After more than a year of build-up, it’s time to deliver on AI’s potential. Let’s take a look at how AI can help you supercharge your strategies, increase productivity, and enhance customer experiences.</p> </div> </article> </div> </section> </div><div data-blade-id="1680901501416_woa_472561" data-blade-position="4" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1680901501416_woa_472561" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--float_image" data-module-id="1680901501416_woa_472561" data-module-name="Consumer Goods Cloud" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-goods-category-product-overview.webp?w=1024" class="image__asset" alt="A home portal for key account management containing key insights in Salesforce Consumer Goods Cloud, a CRM for the consumer goods industry." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-goods-category-product-overview.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-goods-category-product-overview.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-goods-category-product-overview.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Consumer-goods-category-product-overview.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Consumer Goods Cloud </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Unify planning and execution on one connected platform.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/form/industries/consumer-goods/salesforce-consumer-goods-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo: Consumer Goods Cloud" href="https://www.salesforce.com/form/industries/consumer-goods/salesforce-consumer-goods-cloud/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/consumer-goods/cloud/" data-link-type="secondary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Consumer Goods Cloud" label="Learn more" href="https://www.salesforce.com/consumer-goods/cloud/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1715617265356_ehk" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="donut" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715617265356_ehk" data-module-name="How can you use AI in CG?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How can you use AI in CG? </h2> </header> <div class="blade__description"> <p>Sales, marketing, and service are some of the use cases where AI in CG can increase efficiency and build <a href="https://www.salesforce.com/blog/customer-relationships/" target="_blank" class="link__new-tab">stronger customer relationships<img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> <p>For example, AI can help your customer reps do more than answer questions about promotions, inventory, and visit scheduling. With AI-driven insights based on real-time data, your reps will gain instant insight into your customers’ needs and preferences, nurturing more strategic and proactive communications.</p> <p>Imagine your customer wants to change the fulfillment timing of a beverage order. Using AI, your rep can make proactive recommendations based on the business need that’s driving your customer’s decision. For example, a music festival that’s scheduled to take place just after the updated delivery date. Equipped with this insight, your rep can suggest increasing the order by 20% and adding complementary products that do well at festivals, according to your data.</p> <p>AI also helps you:</p> </div> </article> </div> </section> </div><div data-blade-id="1717796258154_ehs" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717796258154_ehs" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717796258154_ehs" data-module-name="Analyze data to better understand customer communication preferences" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Analyze data to better understand customer communication preferences </h3> </header> <div class="blade__description"> <p>Showing you understand your customers means keeping communications relevant to their needs. Not only do <a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_self">most B2B and B2C customers expect personalization</a>, but intelligently tailored communications increase conversion rates. The challenge? For CG companies, getting personalization right has traditionally been difficult and slow.</p> <p>Enter AI, which merges customer intent, business priorities, and behavioral data to <a href="https://www.salesforce.com/marketing/ai/" target="_self">map your customers</a> to the communications and channels they prefer. By automating that work, you can spend more time understanding the opportunities in a specific segment and instantly create persona-based use cases.</p> </div> </article> </div> </section> </div><div data-blade-id="1714392786911_3vl_472564" data-blade-position="7" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1714392786911_3vl_472564" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1714392786911_3vl_472564" data-module-name="POI recognizes Consumer Goods Cloud as an award winning solution 4 years in a row." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/Consumer-Goods-Category-Page-Promotion-Image-Version-1-1.png?w=1020" class="image__asset" alt="POI 2023 Enterprise Planning Vendor Panorama" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/Consumer-Goods-Category-Page-Promotion-Image-Version-1-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/Consumer-Goods-Category-Page-Promotion-Image-Version-1-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/Consumer-Goods-Category-Page-Promotion-Image-Version-1-1.png?resize=768,768 768w" height="1020" width="1020"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> POI recognizes Consumer Goods Cloud as an award winning solution 4 years in a row. </h2> </header> <div class="cta_container flex flex--full_height ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Get the enterprise planning report" data-link-url="https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/2023-poi-enterprise-planning-vendor-panorama-salesforce-final-cut.pdf" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Get the enterprise planning report: POI recognizes Consumer Goods Cloud as an award winning solution 4 years in a row." href="https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/2023-poi-enterprise-planning-vendor-panorama-salesforce-final-cut.pdf" target="_blank" rel="noopener" > Get the enterprise planning report <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 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14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1715380369670_b22" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="ice-cream" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715380369670_b22" data-module-name="Optimize your trade promotion plans" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Optimize your trade promotion plans </h3> </header> <div class="blade__description"> <p>Your KAMs spend a lot of time filling out forms, searching for promo approvals, and filing updates. With AI, you can free up their time so they can provide more consultative and personalized selling experiences. You can create a single source of truth accessible to both your team and retailers to make collaboration and joint planning quick and easy. This also lets you connect in-store and digital interactions in an integrated promotional plan. And, AI can automate tasks like evaluating promotion success and redeployment of funds so you can expand what’s working and stop losing money on what’s not.</p> </div> </article> </div> </section> </div><div data-blade-id="1717796473733_12ue" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="sugar-plum" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717796473733_12ue" data-module-name="Improve customer experience and satisfaction" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Improve customer experience and satisfaction </h3> </header> <div class="blade__description"> <p>AI in CG helps KAMs and service agents deliver attentive service for B2B customers, but it also streamlines the journey between discovery and checkout on <a href="https://www.salesforce.com/blog/d2c-consumer-goods-first-party-data/" target="_blank" class="link__new-tab">direct-to-consumer (DTC) channels<img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> <p>Imagine, for example, a company that sells skincare products online. In an AI-assisted interaction, consumers can upload a photo or use video to <a href="https://www.salesforce.com/resources/customer-stories/loreal-data-unique-beauty-experiences/" target="_self">launch a personalized experience</a> that analyzes their needs, surfaces product recommendations, adds them to their cart, and completes the transaction — all in a few quick taps.</p> </div> </article> </div> </section> </div><div data-blade-id="1719939142034_ul7" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="sugar-plum" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719939142034_ul7" data-module-name="Creates operational efficiencies in marketing" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Creates operational efficiencies in marketing </h3> </header> <div class="blade__description"> <p>With data-driven audience insights and generative AI, creating and iterating on your customer communications has never been more efficient. With generative AI, you can <a href="https://www.salesforce.com/blog/ai-email-marketing/" target="_blank" class="link__new-tab">instantly generate subject lines<img class="link__new-tab-icon" alt="Opens in a new window"></a>, email copy, and images to match. Then create new offers and messaging in your brand voice, later translating them into multiple languages.</p> <p>And, when it’s time to analyze your audiences, AI helps you surface the important insights you need to build engagement — like understanding the recommended time and frequency of communication.</p> </div> </article> </div> </section> </div><div data-blade-id="1719939188242_e75" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="sugar-plum" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719939188242_e75" data-module-name="Elevate post-transaction experiences" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Elevate post-transaction experiences </h3> </header> <div class="blade__description"> <p>About <a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_self">81% of customers</a> expect faster service as technology advances. AI delivers huge wins for service leaders who depend on fast case resolution to build better customer relationships (and increase their customer satisfaction scores). One of the biggest benefits of AI-driven tools like chatbots? The ability to comb through data and answer standard questions like “Where’s my order,” so agents can focus on more complicated inquiries. And even live agents who are coping with rising case volumes benefit from AI, thanks to intelligently generated call summaries, insights, and action plans.</p> </div> </article> </div> </section> </div><div data-blade-id="1719939235244_19vs" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="sugar-plum" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719939235244_19vs" data-module-name="Embracing the future of AI in consumer goods" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Embracing the future of AI in consumer goods </h3> </header> <div class="blade__description"> <p>Digital early adopters in CG are already using data and AI to drive efficient and profitable growth. How do you catch up?</p> <p>Start by identifying the opportunities and challenges that are top of mind for your business. Choose an easy win that’s realistic, but meaningful. Define your desired outcomes and establish how you’ll measure performance. Build your data strategy by collecting, organizing, and searching for gaps. Finally, create your plan with the right technology and change management approach. Because as AI progresses, new capabilities will become available — and the companies that don’t keep pace risk getting left behind.</p> </div> </article> </div> </section> </div><div data-blade-id="1668667220025_8dd_4725610" data-blade-position="13" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1668667220025_8dd_4725610" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Keep up with the latest Consumer Goods trends, insights, and conversations. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1668667220231_seq" data-module-name="Consumer Goods Industry Insights Report" data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" tabindex="-1" aria-label="Consumer Goods Industry Insights Report" data-link-url="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Research-Consumer-Goods-Industry-Insights-Report.webp?w=1024" class="card__image" alt="Consumer Goods Industry Insights report" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Research-Consumer-Goods-Industry-Insights-Report.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Research-Consumer-Goods-Industry-Insights-Report.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Research-Consumer-Goods-Industry-Insights-Report.webp?resize=768,432 768w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Research</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" data-link-text="Consumer Goods Industry Insights Report" data-link-url="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" data-link-type="header" target="_self"> Consumer Goods Industry Insights Report </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more about the Consumer Goods Industry Insights report" href="https://www.salesforce.com/resources/research-reports/consumer-goods-insights-report/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1668667491762_lzs" data-module-name="Grab Consumers’ Attention at the Shelf with AI" data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/blog/retail-execution-solutions/" tabindex="-1" aria-label="Grab Consumers’ Attention at the Shelf with AI" data-link-url="https://www.salesforce.com/blog/retail-execution-solutions/" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-Grab-Consumers-Attention-at-the-Shelf-with-AI-1-1.png?w=1024" class="card__image" alt="Grab Consumers’ Attention at the Shelf with AI blog" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-Grab-Consumers-Attention-at-the-Shelf-with-AI-1-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-Grab-Consumers-Attention-at-the-Shelf-with-AI-1-1.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-Grab-Consumers-Attention-at-the-Shelf-with-AI-1-1.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-Grab-Consumers-Attention-at-the-Shelf-with-AI-1-1.png?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Blog</span> <h3 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d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1668667492859_y68" data-module-name="Boost Revenue and Profitable Growth with Trade Promotion Management" data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/guides/tpm-guide-form/" tabindex="-1" aria-label="Boost Revenue and Profitable Growth with Trade Promotion Management" data-link-url="https://www.salesforce.com/resources/guides/tpm-guide-form/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Guide-Boost-Revenue-and-Profitable-Growth-with-Trade-Promotion-Management-3.webp?w=1024" class="card__image" alt="Boost Revenue and Profitable Growth with Trade Promotion Management guide" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Guide-Boost-Revenue-and-Profitable-Growth-with-Trade-Promotion-Management-3.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Guide-Boost-Revenue-and-Profitable-Growth-with-Trade-Promotion-Management-3.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Guide-Boost-Revenue-and-Profitable-Growth-with-Trade-Promotion-Management-3.webp?resize=768,432 768w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/resources/guides/tpm-guide-form/" data-link-text="Boost Revenue and Profitable Growth with Trade Promotion Management" 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data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/industries/consumer-goods/reimagining-the-grocery-aisle/?d=pb" tabindex="-1" aria-label="Reimagining the Grocery Aisle: Driving Growth for CPG Brands" data-link-url="https://www.salesforce.com/form/industries/consumer-goods/reimagining-the-grocery-aisle/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Reimagining-the-Grocery-Aisle_-Driving-Growth-for-CPG-Brands-1.webp?w=1024" class="card__image" alt="Reimagining the Grocery Aisle: Driving Growth for CPG Brands guide" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Reimagining-the-Grocery-Aisle_-Driving-Growth-for-CPG-Brands-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Reimagining-the-Grocery-Aisle_-Driving-Growth-for-CPG-Brands-1.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/Reimagining-the-Grocery-Aisle_-Driving-Growth-for-CPG-Brands-1.webp?resize=768,432 768w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/industries/consumer-goods/reimagining-the-grocery-aisle/?d=pb" data-link-text="Reimagining the Grocery Aisle: Driving Growth for CPG Brands" data-link-url="https://www.salesforce.com/form/industries/consumer-goods/reimagining-the-grocery-aisle/?d=pb" data-link-type="header" target="_blank"> Reimagining the Grocery Aisle: Driving Growth for CPG Brands </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button 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