Comprando Tráfego Pago: Como Funciona, e isso é Bom?

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Embora o SEO e o marketing de conteúdo compensem no longo prazo, a compra de tráfego é uma opção se você precisar sair na frente da concorrência." /> <link rel="canonical" href="https://blog.taboola.com/pt/comprando-trafego-pago-como-funciona-e-isso-e-bom/" /> <meta property="og:locale" content="pt_PT" /> <meta property="og:locale:alternate" content="en_US" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="ja_JP" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Comprando Tráfego Pago: Como Funciona, e isso é Bom?" /> <meta property="og:description" content="Como dono de um site, pode ser difícil ter tráfego suficiente, principalmente quando o lançamento foi recente. Embora o SEO e o marketing de conteúdo compensem no longo prazo, a compra de tráfego é uma opção se você precisar sair na frente da concorrência." /> <meta property="og:url" content="https://blog.taboola.com/pt/comprando-trafego-pago-como-funciona-e-isso-e-bom/" /> <meta property="og:site_name" content="Taboola Blog" /> <meta property="article:publisher" content="https://www.facebook.com/taboola/" /> <meta property="article:published_time" content="2022-02-21T17:29:46+00:00" /> <meta property="article:modified_time" content="2022-09-20T14:40:42+00:00" /> <meta property="og:image" content="https://blog.taboola.com/wp-content/uploads/2021/10/shutterstock_1902711418-1-1-scaled.jpg" /> <meta property="og:image:width" content="2048" /> <meta property="og:image:height" content="1365" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Sharon Hurley Hall" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@taboola" /> <meta name="twitter:site" content="@taboola" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Sharon Hurley Hall" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="7 minutes" />  <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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href="https://blog.taboola.com/pt/category/geracao-de-trafego/">Geração de Tráfego</a></li></ul> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8 "> <header class="post-info"> <div class="post-title"> <div class="col-xs-12"> <div class="row"> <h1 class="mb-20">Comprando Tráfego Pago: Como Funciona, e isso é Bom?</h1> </div> </div> </div> <div class="post-info-meta"> <span class="post-by"> Postado por <a href="https://blog.taboola.com/pt/author/sharon-hurley-hall/" title="Posts by Sharon Hurley Hall" class="author url fn" rel="author">Sharon Hurley Hall</a> </span> <i class="middot">   </i> <span class="posted-on"> <time class="entry-date published" datetime="Feb 21">Feb 21</time></span> <i class="middot">   </i> 7 Minutos de leitura </div> </header> </div> <div class="col-xs-12 col-md-8 mt-20"> <div class="article-content-wrapper"> <div id="featured" class="image-post-desktop" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2021/10/shutterstock_1902711418-1-1-scaled.jpg)"></div><nav class='table-of-content'><h2>Table of Contents</h2><ul><li class='heading-level-2'><a href='#como-funciona-a-compra-de-trfego'>Como Funciona a Compra de Tráfego?</a></li><li class='heading-level-3'><a href='#conhea-seu-pblico'>Conheça Seu Público</a></li><li class='heading-level-3'><a href='#escolha-os-canais-certos'>Escolha os Canais Certos</a></li><li class='heading-level-3'><a href='#estabelea-suas-metas-com-antecedncia'>Estabeleça suas Metas com Antecedência</a></li><li class='heading-level-3'><a href='#crielanding-pages'>Crie <i>Landing Pages</i></a></li><li class='heading-level-3'><a href='#acompanhe-seu-desempenho'>Acompanhe Seu Desempenho</a></li><li class='heading-level-2'><a href='#por-que-preciso-cuidado-ao-comprar-trfego-pago'>Por que é Preciso Cuidado ao Comprar Tráfego Pago</a></li><li class='heading-level-3'><a href='#no-compre-trfego-sem-saber-o-que-fazer'>Não Compre Tráfego Sem Saber o Que Fazer</a></li><li class='heading-level-3'><a href='#no-seja-vtima-da-fraude-em-cliques'>Não Seja Vítima da Fraude em Cliques</a></li><li class='heading-level-3'><a href='#no-ignore-as-exigncias-das-polticas'>Não Ignore as Exigências das Políticas</a></li><li class='heading-level-2'><a href='#a-compra-de-trfego-uma-boa-ideia'>A Compra de Tráfego é uma Boa Ideia?</a></li></ul></nav><p>Será que você deveria comprar tráfego para seu site?</p> <p>Como dono de um site, pode ser difícil ter tráfego suficiente, principalmente quando o lançamento foi recente. Embora o SEO e o marketing de conteúdo compensem no longo prazo, a compra de tráfego é uma opção se você precisar sair na frente da concorrência.</p> <p>Então, o que significa exatamente comprar tráfego na web?</p> <p>Como o nome já sugere, tráfego pago significa que você investe dinheiro para atrair visitantes para seu site. Você pode fazer isso de muitas maneiras. Alguns métodos comuns de compra de tráfego para seu site incluem campanhas de descoberta de conteúdo, anúncios com imagem e campanhas de pagamento por clique.</p> <p>Se você está se perguntando “devo comprar tráfego para meu site?”, a verdade é que existem vantagens, mas também existem algumas armadilhas potenciais, que nós vamos te ajudar a evitar.</p> <p>A compra de tráfego direcionado é uma ótima maneira de melhorar rapidamente a visibilidade on-line da sua empresa e do seu site. Ela também permite atingir seu público-alvo diretamente e, por ser tão direcionada, pode ajudar a melhorar as conversões. Mais conversões colocam você no caminho de mais <i>leads</i> e vendas. Entretanto, é crucial evitar comprar o tipo errado de tráfego ou o na direção errada.</p> <p>Neste artigo, você aprenderá quando faz sentido comprar visitantes para o site, como fazer isso e as principais armadilhas a serem evitadas.</p> <h2 class="heading-anchor" id="como-funciona-a-compra-de-trfego" >Como Funciona a Compra de Tráfego?</h2> <p>Pronto para comprar tráfego para o seu site para complementar seu tráfego orgânico? Aqui estão algumas das coisas que você deve fazer antes e depois de iniciar sua campanha de tráfego pago.</p> <ul> <li>Conheça seu público</li> <li>Escolha os canais certos</li> <li>Estabeleça suas metas com antecedência</li> <li>Crie <i>landing pages</i></li> <li>Acompanhe seu desempenho</li> </ul> <h3 class="heading-anchor" id="conhea-seu-pblico" >Conheça Seu Público</h3> <p>Um primeiro passo essencial é <a href="https://blog.taboola.com/performance-audience-targeting/">segmentar o público</a>. É importante saber quem você está tentando atingir e a melhor maneira de se conectar com ele.</p> <p>Então, antes de comprar tráfego, estude seu público durante algum tempo. A recompensa é aumentar sua taxa de cliques (CTR) e gerar ainda mais tráfego com suas campanhas. Algumas das informações que você irá precisar incluem:</p> <ul> <li>Dados demográficos (idade, sexo, localização, escolaridade, entre outros)</li> <li>Interesses e grupos de afinidade</li> <li>Comportamento</li> </ul> <p>Você pode obter informações sobre o público e segmentá-lo usando plataformas como a <a href="https://help.taboola.com/hc/en-us/articles/115001936293-Targeting-Marketplace-Audiences">Taboola</a><u>,</u> para te ajudar a criar campanhas de tráfego pago mais eficazes, gastar menos e ao mesmo tempo melhorar o ROI.</p> <h3 class="heading-anchor" id="escolha-os-canais-certos" >Escolha os Canais Certos</h3> <p>A seleção de canais é crucial ao comprar tráfego para seu site, porque faz diferença na eficácia das suas campanhas.</p> <p>É importante identificar os <a href="https://zapier.com/blog/marketing-channels-for-small-business/">canais de marketing on-line</a> que já estão dando certo para você (como sites específicos de redes sociais, por exemplo) para que você possa decidir os melhores lugares para direcionar suas campanhas.</p> <p>Confira o relatório de fontes de tráfego nos seus dados de <i>web analytics</i> para encontrar essas informações. Fontes que já estão enviando tráfego para seu site são um bom ponto de partida para campanhas de tráfego pago, para garantir que você chegue às pessoas interessadas e evitar desperdício de dinheiro.</p> <h3 class="heading-anchor" id="estabelea-suas-metas-com-antecedncia" >Estabeleça suas Metas com Antecedência</h3> <p>Antes de começar, pense nas <a href="https://blog.taboola.com/how-to-create-a-content-strategy-for-performance-marketing-goals/">metas de marketing</a> que você quer atingir com sua campanha de tráfego pago. Elas normalmente se enquadram em três grandes grupos:</p> <ol> <li><b>Conscientização</b>: ajudar as pessoas a conhecerem seu negócio ou marca</li> <li><b>Consideração</b>: fazer com que seu público pense em seu negócio como uma solução para o problema deles</li> <li><b>Decisão</b>: concretizar a venda</li> </ol> <p>Nesse contexto, você dividirá seus objetivos em metas específicas, tais como quantos novos visitantes, <i>leads</i> ou vendas você quer alcançar ao comprar tráfego para o seu site. O estabelecimento de metas concretas facilita acompanhar o desempenho da campanha e garante que o orçamento de sua campanha esteja sendo gasto de forma sensata.</p> <h3 class="heading-anchor" id="crielanding-pages" >Crie <i>Landing Pages</i></h3> <p>Um elemento chave ao comprar tráfego para seu site é facilitar a ação que você quer que seja tomada e garantir a conversão dos visitantes quando eles chegarem na sua página. É por isso que você precisa de uma <a href="https://blog.taboola.com/what-is-a-landing-page/"><i>landing page</i></a> como destino de suas campanhas de tráfego pago.</p> <p>As <i>landing pages </i>são adaptadas à sua campanha, incluem conteúdo específico para essa campanha, têm navegação mínima e um único <i>call action</i>. Por serem super-direcionadas, elas ajudam a aumentar as conversões e ao mesmo tempo reduzir os custos da sua campanha. Em outras palavras, você consegue comprar tráfego mais barato do que se não tivesse uma <i>landing page</i>.</p> <h3 class="heading-anchor" id="acompanhe-seu-desempenho" >Acompanhe Seu Desempenho</h3> <p>O lançamento de sua campanha de compra de tráfego direcionado é apenas o início do processo.</p> <p>O próximo passo é garantir que sua campanha esteja obtendo os resultados corretos. Isso significa monitorar sua campanha, medir o que está acontecendo, avaliar o que está funcionando e mudar o que não está. Em outras palavras, <a href="https://blog.taboola.com/campaign-optimization-what-to-track-for-success/">otimização da campanha</a>.</p> <p>O processo de otimização da campanha inclui a análise da aquisição, comportamento e conversões do tráfego que você atrai para seu site. Dependendo de como eles se comportam em relação aos objetivos que você estabeleceu anteriormente, você poderá ter de ajustar palavras-chave, conteúdo, <i>calls to action </i>ou canais para ter melhores resultados da sua campanha de tráfego pago.</p> <h2 class="heading-anchor" id="por-que-preciso-cuidado-ao-comprar-trfego-pago" >Por que é Preciso Cuidado ao Comprar Tráfego Pago</h2> <p>Como mencionado anteriormente, quando você compra visitantes para o site, vale a pena ter cuidado, pois há algumas armadilhas a serem evitadas. Continue lendo para saber mais sobre o que NÃO fazer ao comprar tráfego para o seu site.</p> <h3 class="heading-anchor" id="no-compre-trfego-sem-saber-o-que-fazer" >Não Compre Tráfego Sem Saber o Que Fazer</h3> <p>Dependendo do seu negócio e dos seus objetivos, a compra de tráfego na web pode ser um item de peso no seu orçamento. É por isso que você deve se certificar de que está fazendo tudo certo e gastando seu dinheiro com sabedoria.</p> <p>Se você estiver realizando campanhas de descoberta de conteúdo, <a href="https://www.taboola.com/pt/publicidade-nativa">campanhas de publicidade nativa</a>, campanhas de publicidade com imagens ou campanhas PPC (<em>pay per click</em>), obtenha ajuda especializada para alcançar os melhores resultados.</p> <h3 class="heading-anchor" id="no-seja-vtima-da-fraude-em-cliques" >Não Seja Vítima da Fraude em Cliques</h3> <p>No passado, o tráfego pago era malvisto por causa das <a href="https://blog.taboola.com/bye-fraud-advertisers-app-owners-work-together-effective/">fraude</a>s. Alguns agentes mal-intencionados tentavam enganar os compradores e ainda existem serviços por aí tentando fazer isso.</p> <p>Um tipo comum de fraude é a <a href="https://www.cloudflare.com/learning/bots/what-is-click-fraud/">fraude em clique</a>s, que inflaciona artificialmente o número de cliques recebidos. Cuidado: às vezes a compra barata de tráfego para o site pode, na verdade se mostrar muito cara. Com a fraude em cliques, você acaba gastando mais dinheiro com tráfego de má qualidade. E ela também pode resultar em penalidades impostas pelas plataformas de publicidade, tornando mais difícil a realização de campanhas de tráfego pago no futuro. É por isso que você sempre deve comprar tráfego pago por meio de fontes confiáveis e seguras.</p> <h3 class="heading-anchor" id="no-ignore-as-exigncias-das-polticas" >Não Ignore as Exigências das Políticas</h3> <p>A maioria dos sites e plataformas têm políticas éticas relacionadas a tráfego pago às quais você tem que aderir. Por exemplo, a <a href="https://support.google.com/adsense/answer/48182">política <i>Adsense</i></a> proíbe os <i>publishers </i>de inflar artificialmente impressões ou cliques e de pedir às pessoas que cliquem ou vejam seus anúncios, entre outras coisas.</p> <p>Comprar tráfego para site que não atenda às exigências da política da plataforma que você está usando é extremamente arriscado. Exemplos disso incluem o tráfego sem intervenção humana, como robôs (<i>bots</i>), informações enganosas e usuários pagos para dar cliques. Qualquer um desses exemplos pode resultar no <a href="https://support.google.com/adsense/answer/2660562?hl=en">fechamento da conta</a> e você não conseguirá mais realizar campanhas de tráfego pago nessas plataformas.</p> <p>Mais uma vez, a solução é realizar suas campanhas por meio de plataformas confiáveis.</p> <h2 class="heading-anchor" id="a-compra-de-trfego-uma-boa-ideia" >A Compra de Tráfego é uma Boa Ideia?</h2> <p>Então, é uma boa ideia comprar tráfego pago? A resposta é um firme “sim, mas”.</p> <p>Sim, comprar tráfego para o seu site pode ser uma grande ideia dependendo do que seu site precisa, da qualidade do tráfego que você recebe e de como você adquiriu esse tráfego.</p> <p>Mas ao comprar tráfego é crucial evitar as armadilhas listadas anteriormente, preparar adequadamente sua campanha e trabalhar com fontes confiáveis para garantir o sucesso.</p> <p>A <a href="https://www.taboola.com/advertisers">Taboola</a> é uma ótima opção para a realizar suas campanhas de tráfego pago. Veja <a href="https://help.taboola.com/hc/en-us/articles/115006597307-How-Taboola-Works">como funciona</a>.</p> <p>Como a maior plataforma de descoberta do mundo, atendendo mais de um bilhão de pessoas todo mês, ela possui dados detalhados de públicos e ferramentas para ajudar a otimizar suas campanhas de tráfego pago e alcançar os melhores resultados. A Taboola pode te ajudar a entregar campanhas que estejam de acordo com as políticas de boas práticas e sejam bem direcionadas para alcançar as pessoas com maior probabilidade de interação, tudo isso para que você atinja seus objetivos.</p> <div class="single-post-share-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.taboola.com/pt/comprando-trafego-pago-como-funciona-e-isso-e-bom/&t=Comprando Tráfego Pago: Como Funciona, e isso é Bom?" title="Facebook Share Button" rel="nofollow noopener" target="_blank" class="share-button facebook"> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.taboola.com/pt/comprando-trafego-pago-como-funciona-e-isso-e-bom/" title="Linkedin Share Button" rel="nofollow noopener" target="_blank" class="share-button linkedin"> </a> <a href="https://twitter.com/intent/tweet?text=Comprando Tráfego Pago: Como Funciona, e isso é 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href="https://blog.taboola.com/pt/um-guia-de-trafego-pago-para-o-marketing-de-afiliados/">Tráfego Pago para Afiliados</a></li> <li id="menu-item-27040" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27040"><a href="https://blog.taboola.com/pt/o-que-e-marketing-de-conteudo-e-como-comecar/">O que é Marketing de Conteúdo?</a></li> <li id="menu-item-27041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27041"><a href="https://blog.taboola.com/pt/video-content-marketing/">Guia de Marketing de Conteúdo em Vídeo</a></li> <li id="menu-item-27042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27042"><a href="https://blog.taboola.com/pt/recession-marketing-best-practices/">Estratégias de marketing para anunciantes em tempos de crise</a></li> <li id="menu-item-27080" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27080"><a 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