트위터에서의 쿠키 사용 방법

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<div class="ct01__wrapper "> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p>트위터에서는 쿠키를 비롯해 픽셀 및 로컬 저장소 등의 유사 기술을 통해 사용자에게 보다 우수하고 빠르면서도 안전한 환경을 제공합니다. 쿠키는 웹사이트, 애플리케이션, API, 픽셀, 임베드 및 이메일 알림 등 트위터 서비스를 운영하는 데도 사용됩니다. 구체적으로, 트위터는 다음 용도로 이런 기술을 사용하고 있습니다.</p> <ul><li>트위터에서 로그인 상태 유지</li><li>트위터 서비스 기능 제공</li><li>기본 설정 관리 및 제공</li><li>표시되는 콘텐츠 맞춤 설정</li><li>스팸 및 사이버 폭력으로부터 사용자 보호</li><li>사용자와 더 관련성 높은 광고 노출</li><li>구독 기능 제공 및 특정 콘텐츠 배포</li><li>사용자의 서비스 활용 방식 및 개선점 파악</li><li>트위터의 광고 및 마케팅 효과 측정</li><li>트위터 서비스 성능을 평가하고 버그 및 기타 품질 문제 식별 </li><li>오디언스 규모 측정부터 <a href="/web/20221221021508/https://help.twitter.com/ko/rules-and-policies/twitter-rules.html" target="_blank" rel="nofollow noopener noreferrer">트위터 운영원칙</a> 시행까지, 비즈니스 운영을 위해 사용되는 데이터 수집</li></ul> <p> </p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><a href="#what-are-cookies" rel="nofollow">쿠키, 픽셀, 로컬 저장소란 무엇인가요?</a></p> <p><a href="#why-do-services-use" rel="nofollow">트위터 서비스에서 이런 기술을 사용하는 이유는 무엇인가요?</a></p> <p><a href="#where-are-tech-used" rel="nofollow">이러한 기술은 어디서 사용하나요?</a></p> <p><a href="#what-privacy" rel="nofollow">내 개인정보 보호 옵션에는 어떤 것이 있나요?</a></p> <p><a href="#more-privacy" rel="nofollow">개인정보 보호 옵션 더 보기</a></p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="what-are-cookies"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r">쿠키, 픽셀, 로컬 저장소란 무엇인가요?</span></p> <p> </p> <p><b>쿠키</b>는 사용자가 웹을 탐색하거나 웹에서 이용 가능한 앱을 사용할 때 사용자의 컴퓨터에 배치하는 작은 파일입니다. 트위터는 서비스를 운영하고 사람들이 해당 서비스를 어떻게 사용하는지 파악하며 더 나은 서비스를 제공할 수 있는 방안을 모색하기 위해 쿠키를 사용합니다. 쿠키 사용 방법에 대한 자세한 사례는 위의 내용을 참조하세요. </p> <p><b>픽셀</b>은 웹 페이지나 웹에서 이용 가능한 앱 또는 이메일에 배치되는 소량의 코드입니다. 다른 서비스들과 마찬가지로 트위터에서도 사용자가 특정 웹이나 이메일 콘텐츠에 반응했는지 여부를 알아보기 위해 픽셀을 사용합니다. 광고주들에게 일부 픽셀을 제공하여 웹 속성에 배치할 수 있도록 하고 있습니다. 이를 통해 서비스를 평가하고 개선하여 광고 및 사용자에게 표시되는 콘텐츠 등에서 맞춤화된 사용자 경험을 제공할 수 있습니다.</p> <p>트위터는 컴퓨터나 모바일 디바이스에 정보를 저장하기 위해 <b>로컬 저장소</b>를 사용하고 있습니다. 트위터에서는 로컬 저장소의 데이터를 사용하여 웹 탐색 기능을 켜고, 동영상 플레이어 기본 설정을 관리하며, 사용자가 이전에 트위터 서비스에 반응한 정보를 바탕으로 사용자에게 맞춤 정보를 표시하고, 기본 설정을 기억하고, 광고 효과를 측정합니다. 트위터는 또한 특정 기능을 제공하기 위해 필요한 경우 다른 웹사이트의 로컬 저장소를 사용하여 해당 사이트 방문에 대한 정보를 얻을 수 있습니다.</p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="why-do-services-use"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r">트위터 서비스에서 이런 기술을 사용하는 이유는 무엇인가요?</span></p> <p> </p> <p>쿠키, 픽셀 및 로컬 저장소는 트위터 비즈니스를 운영 및 지원하는 데 사용되며 사용자에게 더 우수한 환경을 제공하는 데 기여합니다. 이러한 기술의 사용 용도는 다음과 같은 범주로 분류할 수 있습니다.</p> <ul><li>인증 및 보안</li><li>기능</li><li>사용자 기본 설정</li><li>애널리틱스</li><li>연구개발</li><li>맞춤형 콘텐츠</li><li>광고</li><li>마케팅</li><li>여러 디바이스에서 적용되는 맞춤 설정</li></ul> <p> </p> <p><b>쿠키, 픽셀 및 로컬 저장소는 이러한 각 범주 내에서 다음과 같은 용도로 사용됩니다.</b></p> <p style="margin-left: 40.0px;"><b>인증 및 보안<br/> </b>관련 콘텐츠 표시를 위해 트위터 액세스를 인증합니다. 권한이 없는 사용자가 계정에 액세스하는 것을 방지할 수도 있습니다. 이러한 기술은 다음 용도로 사용됩니다.</p> <ul><li style="margin-left: 40.0px;">트위터 및 기타 서비스에 로그인</li><li style="margin-left: 40.0px;">사용자의 개인 정보 보호 및 서비스 보안 유지</li><li style="margin-left: 40.0px;">배포가 제한된 콘텐츠를 사용자가 볼 수 있도록 허용</li><li style="margin-left: 40.0px;"><a href="/web/20221221021508/https://help.twitter.com/ko/rules-and-policies/twitter-rules.html" target="_blank" rel="nofollow noopener noreferrer">트위터 운영원칙</a>을 위반하는 스팸, 사이버 폭력 및 기타 모든 활동에 대한 탐지 및 퇴치</li></ul> <p style="margin-left: 40.0px;"><b>기능<br/> </b>오류 메시지를 전달하고, 계정 간 전환, 브라우저에서 탭 간 서비스 조정 및 파트너 웹사이트의 특정 기능을 제공합니다. </p> <p style="margin-left: 40.0px;"><b>사용자 기본 설정<br/> </b>브라우저와 환경 설정 관련 정보를 기억합니다.</p> <p style="margin-left: 40.0px;"><b>애널리틱스</b></p> <ul><li style="margin-left: 40.0px;">사용자가 버튼, 위젯 등의 트위터 서비스를 이용하는 방법을 파악하고 개선합니다.</li><li style="margin-left: 40.0px;">사용자의 서비스 이용 빈도, 이용 시간대, 방문한 링크 및 방문 위치 등 사용자가 트위터 서비스를 이용한 방식을 파악하여 사용자 환경을 최적화합니다. (트위터에서 이 작업을 위해 <a href="https://web.archive.org/web/20221221021508/https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage" target="_blank" rel="nofollow noopener noreferrer">Google 애널리틱스</a>를 사용할 수도 있습니다.) </li><li style="margin-left: 40.0px;">특정 트윗, 담아온 트윗, 버튼 또는 타임라인을 본 사용자 수를 계산합니다. <a href="https://web.archive.org/web/20221221021508/https://developer.twitter.com/ko/docs/twitter-for-websites/privacy" target="_blank" rel="nofollow noopener noreferrer">자세히 알아보기</a>.</li></ul> <p style="margin-left: 40.0px;"><b>연구개발</b></p> <ul><li style="margin-left: 40.0px;">트위터 서비스 성능을 비롯하여 사용자의 서비스 사용 방법에 대한 데이터를 수집합니다. 이를 통해 문제를 탐지하고 개선해야 할 사항 또는 새로운 제품 또는 서비스 개발의 필요성을 파악합니다.</li><li style="margin-left: 40.0px;">트위터 서비스에 대한 업데이트를 테스트하고 새로운 특징, 기능 및 서비스를 구축합니다. </li></ul> <p style="margin-left: 40.0px;"><b>맞춤형 콘텐츠</b><br/> 트렌드, 스토리, 광고, 팔로우 추천 등의 서비스를 보다 관련성 높은 콘텐츠로 맞춤 설정합니다. 다음 기술도 사용됩니다.</p> <ul><li style="margin-left: 40.0px;">로컬 저장소: 사용자가 트위터 타임라인에서 이미 본 부분을 알려 주기 때문에 트위터에서 사용자에게 적합한 새로운 콘텐츠를 표시할 수 있습니다.</li><li style="margin-left: 40.0px;">쿠키: 트위터 서비스가 통합된 웹사이트에 대한 사용자 방문 기록을 바탕으로 팔로우할 사용자를 추천하는 데 사용됩니다.</li></ul> <p style="margin-left: 40.0px;"><b>광고</b><br/> 광고 파트너 웹사이트에 사용자가 방문한 기록에 따라 광고를 표시하고 유효성을 평가하는 등 광고를 맞춤화하고 실적을 측정합니다. 이를 통해 광고주는 사용자가 더 많이 관심을 가질 수 있는 수준 높은 광고와 콘텐츠를 제공할 수 있게 됩니다. 다음의 용도에도 사용됩니다.</p> <ul><li style="margin-left: 40.0px;">사용자의 트위터 활동과 광고 파트너 웹사이트 방문 기록을 바탕으로 광고를 제공하고 성능을 측정하며 더 관련성 높은 정보를 제공합니다.</li><li style="margin-left: 40.0px;">Google을 포함한 타사 광고 파트너와 협력하여 트위터 서비스를 마케팅합니다.</li></ul> <p style="margin-left: 40.0px;"><b>마케팅<br/> </b>이메일 및 웹 마케팅 캠페인을 제공하고 마케팅 효과를 파악합니다.</p> <p style="margin-left: 40.0px;"><b>여러 디바이스에서 적용되는 맞춤 설정<br/> </b>사용된 디바이스를 파악하여 모든 디바이스에서 트위터 경험을 맞춤화할 수 있습니다.</p> <p style="margin-left: 40.0px;">사용자가 자신의 디바이스에서 트위터에 로그인하면, 트위터에서는 현재와 마찬가지로 향후에도 계속해서 이 디바이스를 사용자의 트위터 계정과 연결합니다. 즉, 사용자의 로그인 여부와 관계없이 정보가 파트너에 의해 공유되거나 사용자가 Twitter.com 또는 트위터 서비스와 통합된 타사 웹사이트를 방문한 경우, 또는 사용자가 트위터 광고주의 웹사이트나 모바일 애플리케이션에 방문한 경우 등에도 사용자의 디바이스에 대한 정보를 받습니다. 일반적으로 특정 디바이스와 사용자를 연결하기 위해서 IP 주소와 해당 정보를 받은 시간을 사용합니다. </p> <p style="margin-left: 40.0px;">트위터 계정에 연결된 디바이스 및 웹 브라우저에 대해 자세히 알아보려면 계정에 로그인한 상태 <b>및 </b>로그아웃한 상태에서 <a href="https://web.archive.org/web/20221221021508/https://twitter.com/your_twitter_data" target="_blank" rel="nofollow noopener noreferrer">내 트위터 데이터</a>를 살펴보세요. </p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="where-are-tech-used"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">이러한 기술은 어디서 사용하나요?</span></h3> <h3> </h3> <p>트위터와 타사는 트위터의 웹사이트, 애플리케이션, 서비스 등 트위터 서비스를 비롯해 트위터의 광고 기술을 통합한 타사 자산 등 트위터의 서비스를 통합한 타 웹사이트, 애플리케이션, 서비스에도 이 기술을 사용할 수 있습니다. 광고 파트너 웹사이트 및 임베드된 타임라인 등의 트위터 임베드 대상을 사용하는 사이트가 여기에 해당됩니다. 타사 역시 이 기술을 사용할 수 있습니다. 예를 들어 트위터 서비스에서 링크를 클릭하거나 트위터 내에서 타사 콘텐츠를 이용하는 경우 또는 트위터의 광고 기술을 접목한 타사 웹사이트를 방문하는 경우가 이에 해당합니다.</p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="what-privacy"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">내 개인정보 보호 옵션에는 어떤 것이 있나요?<br/> </span></h3> <p>트위터에서는 트위터, 트위터 파트너 및 타사에서 쿠키 및 쿠키 관련 데이터를 사용하는 방법을 관리하거나 제한하기 위한 유의미한 개인정보 보호 옵션을 마련하기 위해 헌신하고 있습니다.</p> <p>트위터는 사용자가 트위터 콘텐츠를 조회하거나 트위터 서비스에 액세스한 다른 웹사이트에 관한 <a href="/web/20221221021508/https://help.twitter.com/ko/using-twitter/tailored-suggestions.html" target="_blank" rel="nofollow noopener noreferrer">정보를 보관</a>합니다. 대부분의 트위터 기능 설정은 <i>설정 및 개인정보 보호 > 개인 정보 공개설정 및 보안 > 트위터 외부 활동 > 웹에서 내가 트위터 콘텐츠를 보는 위치의 기록을 트위터에서 사용할 수 있도록 허용</i>으로 이동하여 조정할 수 있습니다. 그러나 특정 유료 구독 기능의 경우에는 기능을 조정하더라도 해당 기능이 작동하기 위해 필요한 위치에 특정 정보를 저장합니다. 이에 해당되는 기능에 가입하게 되면 이러한 저장 사실에 대해 알려드립니다. </p> <p>이 설정을 사용하지 않거나 EU, 아이슬란드, 리히텐슈타인, 노르웨이 또는 스위스에 있는 사용자의 경우, 트위터에서 앞으로 더 향상된 사용자 경험을 제공할 수 있도록 이러한 웹페이지 방문 기록을 저장하거나 사용하지 않습니다. 그러나 이전에 웹 탐색 기록을 저장한 경우, 해당 기록에서 이미 학습된 정보를 기반으로 계속해서 사용자 환경을 맞춤 설정할 수 있습니다.</p> <p>사용자는 항상 자신의 트위터 활동을 바탕으로 한 광고를 트위터에서 보게 됩니다. 사용자는 트위터에서 다양한 방법으로 자신의 데이터가 광고에 사용되는 방법을 조정할 수 있습니다. 다음 도구를 사용할 수 있습니다.</p> <ul><li><b>트위터에서 맞춤 설정한 광고<br/> </b>트위터 외부 데이터의 사용에 대한 설정을 조정하려면 <i>설정 및 개인정보 보호 > 개인 정보 공개설정 및 보안 > 광고 기본 설정 > 맞춤 설정된 광고</i>로 이동하세요.</li><li><b>웹에서의 관심사 기반 광고<br/> </b><a href="https://web.archive.org/web/20221221021508/https://optout.aboutads.info/?c=2&lang=EN" target="_blank" rel="nofollow noopener noreferrer">optout.aboutads.info</a>에서 디지털 광고 연합(Digital Advertising Alliance)의 소비자 선택 도구를 통해 현재 사용 중인 브라우저에서 수신을 거부할 수 있습니다.</li><li><b>iOS 버전 13 및 이전 버전에 대한 광고 추적 제한</b><br/> iOS 디바이스 설정에서 이 설정을 사용합니다(버전에 따라 정확한 방법은 다를 수 있음). </li><li><b>Android에서의 광고 맞춤 설정</b><br/> 디바이스 설정에서 수신을 거부합니다(버전에 따라 정확한 방법은 다를 수 있음). </li><li><b>iOS 14 및 이후 버전에서 앱의 추적 요청 허용 </b><br/> 디바이스 설정에서 이 설정을 사용 중지합니다(버전에 따라 정확한 방법은 다를 수 있음). </li><li><b>트위터에서 추정된 신원 설정을 바탕으로 한 맞춤 설정</b><br/> 이 설정을 조정하려면<i> 설정 및 개인정보 보호 > 개인 정보 공개설정 및 보안 > 트위터 외부 활동 > 추정된 신원 정보를 기반으로 맞춤 설정</i>으로 이동하세요. 이렇게 하면 트위터에 로그인하는 데 사용하는 브라우저가 아닌 다른 브라우저 또는 디바이스에 계정을 연결할지 여부(또는 로그아웃한 경우에 현재 사용 중인 브라우저나 디바이스를 다른 브라우저나 디바이스에 연결할지 여부)를 관리할 수 있습니다.</li><li><b>웹 브라우저를 이용한 쿠키 설정 </b><br/> 대부분의 브라우저는 쿠키 사용 권한을 요청합니다. 참고로 쿠키를 완전히 비활성화하면 트위터 서비스가 제대로 작동하지 않거나 twitter.com에 로그인하는 데 어려움이 발생할 수 있습니다.</li></ul> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="more-privacy"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">개인정보 보호 옵션 더 보기<br/> </span></h3> <p>관심사 기반 광고를 받지 않는 방법에 대한 자세한 내용은 <a href="https://web.archive.org/web/20221221021508/https://optout.aboutads.info/?c=2&lang=EN" target="_blank" rel="nofollow noopener noreferrer">optout.aboutads.info</a> 및 <a href="https://web.archive.org/web/20221221021508/https://optout.networkadvertising.org/?c=1" target="_blank" rel="nofollow noopener noreferrer">networkadvertising.org/choices</a>를 참조하세요. 마지막으로, 관심사 기반 Google 광고는 <a href="https://web.archive.org/web/20221221021508/https://adssettings.google.com/u/0/authenticated" target="_blank" rel="nofollow noopener noreferrer">Google Ads 설정</a>에서 수신을 거부할 수 있습니다.</p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><b>중요: </b>내 트위터 계정에 대한 웹 설정을 확인하거나 변경하려면 웹 브라우저에 로그인한 상태여야 합니다. 로그아웃한 상태로 웹 브라우저에서 트위터 설정을 변경하면 트위터에 로그인하지 않은 동안 해당 브라우저에서 이루어지는 행동에만 영향을 미칩니다. 트위터 게시글에서 <a href="/web/20221221021508/https://help.twitter.com/ko/personalization-data-settings.html" target="_blank" rel="nofollow noopener noreferrer">맞춤 설정 및 데이터 설정</a>에 액세스하는 방법 등에 대해 자세히 알아보세요.</p> </div> </div> <div class="b12-horizontal-rule twtr-component--last twtr-component"> <div class=" b12 b12-thickness--base twtr-color-border--dark-gray-neutral twtr-margin__block--top twtr-margin__nested--bottom"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns aem-GridColumn aem-GridColumn--default--12"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="h08 twtr-component--last twtr-component twtr-component--first"> <div class="h08-cookie-policy" data-cookies="[{"name":"lscr","description":"스크롤에 대한 관리자 인증을 위한 쿠키입니다.","domains":".scroll.com","lifespan":"45 days","party":"Twitter Issued","policyLink":"\u003cp\u003e\u003ca href\u003d\"https://twitter.com/en/privacy\" rel\u003d\"noopener\" 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