Consejos para la reutilización de contenido

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</nav> <article> <header id="YENpWRsT2fnznT6DYT0px" class="articleHero " style="background-color: #f9e0fa;"> <div class="articleHero__background articleHero__background--desktop"></div> <div class="articleHero__background articleHero__background--mobile"></div> <div class="layout"> <div class="content content--8of16-large"> <div class="articleHero__copyContainer fs-unmask"> <h1 class="articleHero__title h2"> Consejos para la reutilización de contenido </h1> <p class="articleHero__copy h6"> Sigue estos consejos para reutilizar el contenido para dar un nuevo uso a la información antigua y llegar a un público más amplio. Estas son las prácticas recomendadas y beneficios que debes conocer. </p> </div> </div> </div> </header> <section id="7gXg3oXTrV3xYirgYUgGUz" class="layout--halfMargin articleTextRich fs-unmask" data-module-id="articleTextRich" data-entry-id="7gXg3oXTrV3xYirgYUgGUz"> <div class="layout"> <div class="content content--8of16-large normalize"> <p>Sigue estos consejos para reutilizar el contenido para dar un nuevo uso a la información antigua y llegar a un público más amplio. Estas son las prácticas recomendadas y beneficios que debes conocer.</p> <p>Tener el contenido adecuado que atraiga al tipo de clientes que deseas se ha establecido desde hace mucho tiempo como una de las prácticas recomendadas en línea. Este contenido puede ser cualquier cosa, desde un artículo, una publicación de blog, una página de destino o cualquier otro tipo de contenido. Tradicionalmente, el contenido en línea ha sido contenido escrito. Si has tenido un sitio web para tu empresa durante algún tiempo, sabrás cuánto contenido escrito tienes.</p> <p>Sin embargo, como cualquier tipo de marketing, el contenido que atrae nuevos negocios a tu sitio web o tienda física está cambiando. Los usuarios tienen más tipos de contenido para experimentar, como contenido de imagen, contenido de video, contenido de audio y contenido impulsado por IA.</p> <p>Todos estos formatos de contenido tienen seguidores, lo cual no es sorprendente ya que las personas aprenden de diferentes maneras. Cada tipo de contenido es útil para diferentes situaciones, como escuchar un<a href="/es/resources/how-to-start-a-podcast"> pódcast</a> mientras conduce o ver un video en una reunión de personal.</p> <p>Pero eso no resta valor a tu contenido escrito. Y eso se debe a que los clientes siguen haciendo las mismas preguntas y quieren saber más sobre sus productos o servicios antes de comprarlos. Necesitan conocimiento del producto y respuestas a preguntas frecuentes después de comprar.</p> <p>Esto respalda el antiguo dicho de que el contenido es el rey. Lo que ha cambiado es la forma en que se distribuye el contenido.</p> <p>Esta situación hace que la reutilización de tu contenido existente sea un factor clave para encontrar y retener tu base de clientes. Puedes tomar las publicaciones<a href="/es/resources/what-is-a-blog"> del blog de tu empresa</a> y usarlas como base para nuevos videos, episodios de pódcast o contenido de redes sociales. Entonces, ¿qué es la reutilización de contenido y cómo puedes aplicarla para mejorar tu estrategia de marketing?</p> </div></div><aside id="70SsP8N0QZov9tq3V4NH9C" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="70SsP8N0QZov9tq3V4NH9C"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/1Un6sa2JrMp2gjcFTvQ9oc/f89f00cbbbd69068e6a26a1a411bdc32/content_repurposing_tips_graphic_-3.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="person drawing on a tablet graphic" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="¿Qué es la reutilización de contenido?"> <div> <p class="h5">¿Qué es la reutilización de contenido?</p> </div> </div> </div> </div> </div> </aside> <div class="layout layout--halfMargin"><div class="content content--8of16-large normalize"> <p>La reutilización de contenido, también conocida como reciclaje de contenido, consiste en tomar tu contenido antiguo y tradicional y utilizarlo como punto de partida para contenido en nuevos formatos.</p> <p>Por lo general, cuando reutilizas contenido, estás usando contenido perenne que seguirá siendo relevante durante mucho tiempo, lo que significa que puedes usarlo una y otra vez. Sin embargo, eso no significa simplemente copiar tu contenido de un formato a otro. En otras palabras, no basta con leer el contenido de tu blog en voz alta para ofrecer contenido de audio.</p> <p>En su lugar, reutiliza el contenido tomando el contenido original y buscando nuevas formas de presentar los conceptos mediante videos de YouTube, audio o redes sociales para ofrecer el conocimiento del producto a tus clientes. Cuando reutilices tu contenido para nuevos formatos, lo más probable es que tengas que revisar, editar o agregar contenido al blog para crear contenido de alta calidad que ofrezca un valor real.</p> <p>Para los nuevos clientes, esta información es completamente nueva, pero los clientes existentes ya han visto el contenido en un formato. En cambio, el contenido reutilizado es otra forma de involucrarlos y actualizar el contenido en sus mentes. Y todo esto está optimizado para aparecer en la parte superior de las páginas de resultados de los motores de búsqueda (SERP) para tus palabras clave.</p> <h2 class="h2">Beneficios de la reutilización de contenido</h2> <p>Crear contenido valioso es esencial para atraer al público e impulsar el éxito empresarial. Sin embargo, generar contenido nuevo puede consumir mucho tiempo y recursos.</p> <p>La reutilización del contenido maximiza el retorno de la inversión (ROI) de tu contenido existente, al tiempo que amplía tu alcance en varias plataformas para que puedas llegar a nuevos públicos y reforzar los mensajes de tu marca.</p> <p>Los beneficios de la reutilización de contenido incluyen los siguientes: </p> <h3 class="h3">Maximizar el ROI del contenido</h3> <p>La reutilización de contenido permite a las empresas maximizar el retorno de su inversión aprovechando el contenido existente de múltiples maneras.</p> <p>En lugar de crear contenido nuevo desde cero, la reutilización te permite extraer valor adicional de los recursos existentes, como publicaciones de blog antiguas, optimizando los recursos y mejorando la eficiencia. </p> <h3 class="h3">Ampliar el alcance a través de diferentes plataformas</h3> <p>Al reutilizar el contenido en varios formatos, como publicaciones de blog, videos de formato largo, infografías, otros contenidos visuales y pódcasts, las empresas pueden llegar a un público más amplio a través de diferentes plataformas.</p> <p>Este enfoque permite a las organizaciones atender a diversas preferencias y hábitos de consumo del público, aumentando la visibilidad y la interacción a través de múltiples canales. </p> <h3 class="h3">Mejorar el SEO con contenido diversificado</h3> <p>La diversificación de los formatos de contenido a través de la reutilización de contenido atrae a diferentes segmentos de público y mejora la optimización de los motores de búsqueda. Estos favorecen los sitios web con una variedad de tipos de contenido, lo que lleva a una mejor visibilidad y clasificación en los resultados de búsqueda. </p> <p>Al reutilizar una publicación original en varios formatos y distribuirla en diferentes plataformas, las empresas pueden atraer más tráfico orgánico. </p> <h3 class="h3">Mejorar la coherencia y los mensajes de la marca</h3> <p>La coherencia te ayuda a construir una identidad de marca sólida. La reutilización de contenido permite a las empresas reforzar su mensaje de marca y mantener la coherencia en todos los canales y puntos de contacto. </p> <p>Al reutilizar el contenido existente manteniendo la voz, el tono y los elementos visuales de la marca, las organizaciones pueden asegurarse de que sus mensajes permanezcan cohesivos y resuenen con su público. </p> <h3 class="h3">Ahorrar tiempo y recursos en la creación de contenidos</h3> <p>Crear contenido original desde cero puede llevar mucho tiempo y consumir muchos recursos. La reutilización de contenido, que consiste en volver a empaquetar contenidos existentes en diferentes formatos, ofrece una solución rentable. </p> <p>Este enfoque ahorra tiempo y recursos, mientras que permite a las organizaciones ampliar la vida útil de sus contenidos, maximizando su valor e impacto a lo largo del tiempo. </p> </div></div><aside id="7cKHXxw4zVgUd2QZjKIuh2" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="7cKHXxw4zVgUd2QZjKIuh2"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/7KTZyEqjMBRWYb8MyrsJRu/c13836c301e7039d0c1c5ffac4d7d02c/content_repurposing_tips_graphic_-2.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="laptop screen with pen graphic" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="Identifica tu contenido de mejor rendimiento"> <div> <p class="h5">Identifica tu contenido de mejor rendimiento</p> </div> </div> </div> </div> </div> </aside> <div class="layout layout--halfMargin"><div class="content content--8of16-large normalize"> <p>Cuando inicias, el mejor contenido para reutilizar es tu contenido de mejor rendimiento. ¿Por qué deberías empezar ahí? Es muy probable que el contenido de alto rendimiento en forma escrita se traduzca en contenido de alto rendimiento en otros formatos. No está garantizado, pero es un buen punto de partida.</p> <p>Para encontrar el contenido con mejor rendimiento, revisa tus métricas. Por lo general, el contenido con mejor rendimiento es<a href="/es/resources/evergreen-content"> el contenido perenne</a>. Pero esa no es una regla estricta. Tu contenido con mejor rendimiento puede ser estacional.</p> <p>Para determinar qué contenido ya está funcionando bien, puedes utilizar herramientas de seguimiento de sitios web, como Google Analytics. Observa las métricas, como el tiempo en la página, la interacción y la tasa de rebote, para determinar qué tipos de contenido son los más efectivos.</p> <h2 class="h2">Entiende a tu público objetivo</h2> <p>No asumas que tu público es exactamente el mismo para cada formato cuando reutilices el contenido. La gente aprende mejor de diferentes maneras, y el público más joven está más acostumbrado a los formatos más nuevos. El rango de datos demográficos para cada tipo de formato se superpone, pero es claramente diferente.</p> <p>Para encontrar el contenido con mejor rendimiento, revisa los análisis tu blog. Busca publicaciones que se clasifiquen por veces que se han compartido, estructura de enlaces, visibilidad orgánica y otras estadísticas de rendimiento.</p> <p>Otras formas de encontrar contenido para reutilizar son:</p> <ol><li>Leer tus reseñas recientes.</li><li>Investigar el contenido de la competencia.</li><li>Ver qué contenido obtiene más interacción de los usuarios.</li><li>Reutilizar todo tu contenido nuevo.</li></ol> <p>Ve más formas de encontrar a tu<a href="/es/marketing-glossary/target-audience"> público objetivo aquí</a>.</p> <h2 class="h2">Consejos para reutilizar contenido</h2> <p>¿No sabes qué hacer ahora que has decidido qué contenido reutilizar? Aquí tienes algunos consejos que te ayudarán a empezar a crear contenido de calidad.</p> <h3 class="h3">Crear nuevos formatos</h3> <p>La reutilización de contenido funciona muy bien cuando se crean nuevos formatos. Las sugerencias de formatos incluyen:</p> <ul><li><a href="/es/resources/top-12-types-of-social-media-content-to-create">Publicaciones en redes sociales</a></li><li>Videos</li><li>Infografías</li><li>Presentación de diapositivas</li><li>Preguntas frecuentes</li><li>Pódcasts</li><li>Estudios de casos</li><li>Documentos técnicos</li><li>Páginas de destino</li><li>Testimonios</li><li>Cursos en línea</li></ul> <h3 class="h3">Actualizar el contenido antiguo con información nueva</h3> <p>Tu contenido es más útil para los usuarios si está actualizado. La actualización constante de tu contenido existente lo hace más valioso para los clientes.</p> <p>La forma más fácil de actualizar el contenido es agregar información nueva que sea relevante para el tema. Puede tratarse de información que se ha descubierto después de la fecha de publicación inicial, o de ampliar tu cobertura sobre el tema para profundizar en este. Al reutilizar contenido antiguo, es mejor actualizarlo.</p> <h3 class="h3">Convertir el contenido de formato largo en partes más cortas</h3> <p>Los visitantes del sitio web no siempre leen las entradas largas de los blogs. La gente suele leer rápido contenidos más largos. Una forma de conseguir más interés por los contenidos largos es dividirlos en partes más cortas. Esto funciona bien con la publicación de contenidos en plataformas de redes sociales, sitios de video o en presentaciones de diapositivas.</p> <h3 class="h3">Crear una serie de contenido relacionado</h3> <p>Busca o crea contenido relacionado y preséntalo en una serie. Piensa en ello como en los capítulos de un libro, o en una serie de videos, o en un grupo de pódcast. El contenido más corto es mejor para mantener la atención del público. Al vincular las series, tu tráfico fluirá de una publicación a la siguiente.</p> <p>Es fácil imaginar convertir las publicaciones de blog en publicaciones de redes sociales, pero ¿qué pasa al revés? Si tienes publicaciones en las redes sociales que llaman mucho la atención, ¿por qué no convertirlas en nuevos<a href="/es/resources/types-of-blogs"> tipos de publicaciones de blog?</a> Enlazar desde tus publicaciones en las redes sociales a las publicaciones de tu blog atraerá tráfico a tu blog.</p> <h3 class="h3">Colaborar con otros para crear contenido nuevo</h3> <p>El ejemplo más sencillo de colaboración es una entrevista. Invita a expertos a que ofrezcan su experiencia para dar profundidad a tu contenido. Puedes entrevistarlos en videos o pódcasts sobre temas que hayas tratado en el blog, o puedes crear nuevos contenidos junto con otros.</p> <p>Este formato funciona bien con los pódcasts porque puedes escuchar más de una voz, pero puedes colaborar con otros para crear la mayoría de los tipos de contenido, desde preguntas frecuentes hasta videos de demostración.</p> </div></div><aside id="76zujdEQT2nbKaf7dPGCi9" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="76zujdEQT2nbKaf7dPGCi9"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/4TN0u0VDRTbnmWI91NhNCG/1746f15e0a1041c58b31fabf6c845395/content_repurposing_tips_graphic_-1.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="choosing different pieces of content" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="Herramientas y recursos para la reutilización de contenido"> <div> <p class="h5">Herramientas y recursos para la reutilización de contenido</p> </div> </div> </div> </div> </div> </aside> <div class="layout layout--halfMargin"><div class="content content--8of16-large normalize"> <p>Ya sea que crees contenido de video o un episodio de pódcast, la reutilización de contenido puede maximizar su impacto en diferentes plataformas y formatos.</p> <p>Aquí hay algunas herramientas esenciales que pueden ayudar a agilizar el proceso de creación de contenido.</p> <h3 class="h3">Sistemas de gestión de contenidos (CMS)</h3> <p>Si aún no estás utilizando un CMS como parte de tu estrategia de marketing de contenidos, ahora podría ser el momento de encontrar uno.</p> <p>El software de gestión de contenidos proporciona un espacio centralizado para gestionar y reutilizar contenidos. Estos sistemas ofrecen funciones que permiten a los usuarios crear, editar y publicar contenido en varios formatos, lo que facilita llegar a un público más amplio.</p> <h3 class="h3">Herramientas de programación de redes sociales</h3> <p>Las herramientas de programación de redes sociales simplifican el proceso de reutilización de contenido para las redes sociales. Permiten a los usuarios programar y publicar publicaciones en múltiples plataformas desde un único panel de control, lo que garantiza una interacción constante con el público.</p> <h3 class="h3">Software de diseño para crear imágenes</h3> <p>El software de diseño tiene un valor incalculable para crear contenidos visuales, como infografías. Estas herramientas ofrecen plantillas y funciones de edición que facilitan reutilizar el contenido en imágenes llamativas para publicaciones en redes sociales, presentaciones e incluso materiales de marketing tradicionales.</p> <h3 class="h3">Herramientas de edición de audio y video</h3> <p>Las herramientas de edición de audio y video permiten reutilizar contenido en formatos de audio y video. Con estas herramientas, puedes editar y mejorar el contenido para crear pódcasts, videos y clips atractivos para compartir en varias plataformas.</p> <h3 class="h3">Plataformas de análisis para el seguimiento del rendimiento</h3> <p>Las plataformas de análisis, como Google Analytics y Mailchimp, proporcionan información sobre el rendimiento del contenido reutilizado.</p> <p>Ya sea que se trate de una publicación de LinkedIn, un video en tu sitio web o una infografía enviada a los suscriptores como correo electrónico, puedes realizar un seguimiento de las métricas para medir la efectividad de tus esfuerzos de reutilización de contenido y tomar decisiones informadas que conduzcan al éxito del marketing de contenidos.</p> <h2 class="h2">Distribuye y promociona tu contenido reutilizado</h2> <p>El contenido reutilizado sigue siendo contenido y, aunque obtendrás tráfico de SEO, también necesitas publicarlo y promocionarlo. La mayoría de las empresas suelen crear publicaciones en redes sociales para cada publicación de blog, pero puedes promocionar pódcasts en videos, videos en redes sociales y publicaciones de blog en pódcasts.</p> <p>No todos los tipos de promoción están en línea. También puedes promocionar contenido a los clientes que conoces o con los que hablas en persona. Este artículo sobre<a href="/es/resources/how-to-promote-your-small-business-blog"> la promoción de publicaciones de blog</a> puede darte más ideas.</p> <p><a href="/es/resources/how-to-write-content-consistently">Mantén la coherencia</a> cuando reutilices tu contenido existente. La coherencia es la mejor manera de retener a tu público. Los pódcasts que salen todos los viernes pueden convertirse en un hábito para que tu público los escuche.</p> <p>Lo mismo ocurre con los videos, las publicaciones de blog y cualquier contenido con varias publicaciones. Este concepto se utiliza para programas de televisión, contenido en streaming y distribución de nuevos libros. Piensa en lo ávidos que esperan los seguidores de un programa de televisión por cada nuevo episodio. Este concepto de un horario de distribución es una excelente manera de despertar la anticipación de tu público.</p> <p><a href="/es/resources/how-to-market-on-social-media">El marketing en redes sociales</a> es un método probado y verdadero para correr la voz cuando se trata de algo nuevo. Encuentra los sitios de redes sociales que son populares entre tu público objetivo. A continuación, reutiliza el contenido de tu blog creando publicaciones en las redes sociales para tus seguidores. Puedes aumentar tu alcance con anuncios relevantes en las redes sociales.</p> <p>Mailchimp tiene varios servicios que pueden ayudarte a correr la voz. Mailchimp es conocido por su<a href="/es/features/email"> servicio de email marketing</a>, pero Mailchimp tiene otros servicios, como<a href="/es/ecommerce-retail-marketing/"> el E-Commerce y el marketing minorista</a>,<a href="/es/solutions-for-apps/"> las aplicaciones móviles</a> y<a href="/es/features/website-builder/"> los sitios web</a>.</p> <p>Todas estas herramientas y servicios pueden ayudarte a crear y difundir tus productos y servicios. Comenzando con el email marketing, tienes muchas opciones sobre cómo reutilizar tu contenido y promocionar el mismo contenido. Utiliza la experiencia que Mailchimp puede ofrecer para llegar a tu público objetivo, de modo que puedan aprender lo que tu empresa puede hacer por ellos.</p> <p>Cuando reutilizas tu contenido antiguo, estás ofreciendo información valiosa para los clientes que pueden elegir leer, escuchar, ver en video u otro método que más les guste. 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