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<title>Febal Casa apre due nuovi store negli Stati Uniti | Living</title> <meta name="description" content="In occasione delle aperture in Florida e Arizona, abbiamo chiesto a Emanuel Colombini, presidente Colombini Group, come stanno cambiando i negozi. «I consumatori oggi chiedono più di un prodotto, cercano un’esperienza»" /> <link rel="canonical" href="https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/" /> <meta property="og:locale" content="it_IT" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Febal Casa apre due nuovi store negli Stati Uniti" /> <meta property="og:description" content="In occasione delle aperture in Florida e Arizona, abbiamo chiesto a Emanuel Colombini, presidente Colombini Group, come stanno cambiando i negozi. «I consumatori oggi chiedono più di un prodotto, cercano un’esperienza»" /> <meta property="og:url" 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class="schema-premium">[{"@context":"https:\/\/schema.org","@type":"NewsArticle","image":{"@type":"ImageObject","url":"https:\/\/static2-living.corriereobjects.it\/wp-content\/uploads\/2024\/11\/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=668852","contentUrl":"https:\/\/static2-living.corriereobjects.it\/wp-content\/uploads\/2024\/11\/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=668852","width":1489,"height":885,"name":"febal-casa_miami_cucina-origina_no-logo","headline":"Febal Casa_Miami_Cucina Origina_no logo","uploadDate":"2024-11-20 19:07:41","dateModified":"2024-11-20 19:07:41","encodingFormat":"image\/jpeg","description":""},"name":"Febal Casa apre due nuovi store negli Stati Uniti","url":"https:\/\/living.corriere.it\/indirizzi\/negozi\/febal-casa-apre-due-nuovi-store-negli-stati-uniti\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/living.corriere.it\/indirizzi\/negozi\/febal-casa-apre-due-nuovi-store-negli-stati-uniti\/#webpage"},"description":"Febal Casa vola oltreoceano e apre due nuovi punti vendita negli Stati Uniti, uno a Miami in Florida e l’altro a Scottsdale in Arizona, che si aggiungono ai 217 negozi monomarca già presenti sul territorio nazionale e internazionale, primo step di un piano di sviluppo del brand nelle principali città americane, dove entro il 2029 ","headline":"Febal Casa apre due nuovi store negli Stati Uniti","dateCreated":"2024-11-21T10:00:13+01:00","datePublished":"2024-11-21T10:00:13+01:00","dateModified":"2024-11-21T14:08:48+01:00","articleBody":"Febal Casa vola oltreoceano e apre due nuovi punti vendita negli Stati Uniti, uno a Miami in Florida e l’altro a Scottsdale in Arizona, che si aggiungono ai 217 negozi monomarca già presenti sul territorio nazionale e internazionale, primo step di un piano di sviluppo del brand nelle principali città americane, dove entro il 2029 l’obiettivo è di raggiungere tra le 15 e le 20 aperture. Oltre a esporre i prodotti più significativi delle collezioni, pensati per rispondere alle specifiche esigenze del mercato USA, i due nuovi store prevedono la presenza di un’area experience, dove i clienti possono usufruire di un servizio di consulenza, visionare interi campionari e scegliere tra le diverse proposte di arredo. La scelta del brand di dotare gli store anche dello spazio necessario per organizzare eventi, dimostrazioni di cucina dal vivo o dj set è in linea con le ultime tendenze in campo retail, che vedono i negozi trasformarsi sempre più da spazi esclusivamente progettati per la vendita a luoghi di incontro. Abbiamo chiesto a Emanuel Colombini, presidente di Colombini Group, come stanno cambiando le esigenze dei consumatori. «È in corso un cambiamento profondo nel modo di concepire l’acquisto e il design. I consumatori oggi chiedono più di un prodotto: cercano un’esperienza, un significato e un valore aggiunto in ogni scelta. Questo shift si manifesta in vari modi: qualità, personalizzazione e un’esperienza di acquisto che metta al centro la relazione umana. Febal Casa riflette questa nuova visione con spazi che non sono solo showroom, ma veri e propri hub esperienziali, dove ogni cliente può interagire con esperti e ricevere consigli su misura. La scelta degli arredi diventa così un percorso che racconta la personalità del cliente, mostrando come, in questo momento storico, l’autenticità sia la chiave per conquistare il pubblico». La disposizione degli spazi espositivi è concepita per rispecchiare il concetto di abitare contemporaneo, favorendo interazioni naturali tra gli ambienti e ponendo particolare attenzione all’innovazione dei materiali. In particolare, per il debutto negli Stati Uniti, Febal Casa ha scelto di presentare collezioni iconiche, che spaziano dalle cucine al living, al dining e alla zona notte. «Abbiamo voluto rispondere alle esigenze specifiche del mercato statunitense, dove cucine e armadiature non sono solo elementi funzionali ma componenti strutturali della casa. Per questo, abbiamo dato priorità agli spazi cucina — incluse soluzioni come kitchenette, lavanderie e pantry — progettati su misura per armonizzarsi con lo spazio disponibile. Anche le armadiature hanno un ruolo centrale, considerate non solo come sistemi contenitivi ma come cabine armadio integrate nella zona notte e nel contesto wellness della casa. L’area living completa la proposta, con ampie sedute confortevoli, concepite per diventare il cuore sociale dell’abitazione, dove il cliente possa sentirsi accolto». Obiettivo del brand è creare un ambiente dove lo stile italiano incontra le aspirazioni internazionali e l’eleganza va di pari passo con l’innovazione. In linea con le tendenze che stanno emergendo in questo momento. «I consumatori, in particolare negli Stati Uniti, sono attratti da soluzioni che uniscano estetica contemporanea e funzionalità, cercando un design che sia insieme versatile e di forte impatto visivo. Febal Casa risponde a questa richiesta con layout pensati per un pubblico internazionale, dove ogni ambiente esprime l’essenza del design italiano: sobria eleganza, linee pulite e materiali all’avanguardia che sposano la qualità artigianale con le nuove tecnologie. In questo contesto, il design non è più solo estetica, ma diventa un modo per rendere gli spazi in cui viviamo più funzionali e accoglienti».","publisher":{"@type":"Organization","@id":"https:\/\/living.corriere.it\/#organization","url":"https:\/\/living.corriere.it\/","name":"Living","description":"Living: arredamento casa, design e lifestyle - Corriere della 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class="share-top-title">Febal Casa apre due nuovi store negli Stati Uniti</p> <p on="tap:html.toggleClass(class='big-text')" class="share-top-txt">A<span>A</span></p> <p on="tap:socialbox.toggleClass(class='layer-top-open')" class="share-top-link"></p>  <div id="socialbox" class="mobile-social-box layer-top-social"> <span on="tap:socialbox.toggleClass(class='layer-top-open')" class="layer-top-close"></span> <div> <a class="share-wa" href="whatsapp://send?text=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/" data-action="share/whatsapp/share" target="_blank" data-wpel-link="internal"></a> <a href="https://twitter.com/intent/tweet?url=" onclick="window.open('//twitter.com/intent/tweet?original_referer=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/&text=Febal Casa apre due nuovi store negli Stati 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</div> </div> <div class="top-title mobile-hidden"> <div class="share-top top-cards wrapper"> <p class="share-top-arrow fixed"><a href="#top">Top</a></p> <p class="share-top-title fixed">Febal Casa apre due nuovi store negli Stati Uniti</p> </div>  <div class="progress-container fixed-top"> <span class="progress-bar"></span> </div> </div> <div class="title-with-sep single-title"> <h1 class="entry-title"> Febal Casa apre due nuovi store negli Stati Uniti </h1> <h2 class="excerpt"> In occasione delle aperture in Florida e Arizona, abbiamo chiesto a Emanuel Colombini, presidente Colombini Group, come stanno cambiando i negozi. «I consumatori oggi chiedono più di un prodotto, cercano un’esperienza» </h2> </div> <div class="author">di <a href="https://living.corriere.it/author/paolamenaldo/" data-wpel-link="internal">Paola Menaldo</a> </div> <div class="entry-meta"> <div itemprop="publisher" itemscope="" itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope="" 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style="background-color: #ffffff;"> <a href="javascript:void(0);" onclick="window.open('//twitter.com/intent/tweet?original_referer=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/&text=Febal Casa apre due nuovi store negli Stati Uniti&tw_p=tweetbutton&url=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/', 'Condividi', 'width=500, height=500, resizable, status, scrollbars=1, location=no')" target="blank" data-wpel-link="internal"></a> </div> <div class="share-gplus" style="background-color: #ffffff;"> <a href="https://web.whatsapp.com/send?text=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti//?intcmp=whatsapp" target="_blank" data-wpel-link="internal"></a> </div> <div class="share-mail" style="background-color: #ffffff;"> <a href="mailto:?subject=ho trovato questo contenuto interessante&body=https://living.corriere.it/indirizzi/negozi/febal-casa-apre-due-nuovi-store-negli-stati-uniti/" target="_blank"></a> </div> </div> </div> <body><p><img class="aligncenter wp-image-668851 size-full" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_collezione-GIORNO._no-logo.jpg?v=1732126057" alt="" width="1200" height="720" srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_collezione-GIORNO._no-logo.jpg?v=1732126057 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_collezione-GIORNO._no-logo-300x180.jpg?v=1732126057 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_collezione-GIORNO._no-logo-1024x614.jpg?v=1732126057 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_collezione-GIORNO._no-logo-768x461.jpg?v=1732126058 768w" sizes="(max-width: 1200px) 100vw, 1200px"></p> <p><a href="https://www.febalcasa.com/" data-wpel-link="external" rel="nofollow external noopener">Febal Casa</a> vola oltreoceano e apre <strong>due nuovi punti vendita negli Stati Uniti</strong>, uno a Miami in Florida e l’altro a Scottsdale in Arizona, che si aggiungono ai 217 negozi monomarca già presenti sul territorio nazionale e internazionale, primo step di un piano di sviluppo del brand nelle principali città americane, dove entro il 2029 l’obiettivo è di raggiungere tra le 15 e le 20 aperture.</p> <p>Oltre a esporre i prodotti più significativi delle collezioni, pensati per rispondere alle specifiche esigenze del mercato USA, i due nuovi store prevedono la <strong>presenza di un’area experience</strong>, dove i clienti possono usufruire di un servizio di consulenza, visionare interi campionari e scegliere tra le diverse proposte di arredo. <div class="adv-wrapper bottom-1 " style="text-align: center; clear: both; margin: 0 auto;"> <div id="rcsad_Bottom1" class="" style="display: none;"></div> </div></p> <p>La scelta del brand di dotare gli store anche dello spazio necessario per organizzare eventi, dimostrazioni di cucina dal vivo o dj set è in linea con le<strong> ultime tendenze in campo retail</strong>, che vedono i negozi trasformarsi sempre più da spazi esclusivamente progettati per la vendita a luoghi di incontro.</p> <p>Abbiamo chiesto a Emanuel Colombini, presidente di <a href="https://www.colombinigroup.com/" data-wpel-link="external" rel="nofollow external noopener">Colombini Group</a>, come stanno cambiando le esigenze dei consumatori. «È in corso un cambiamento profondo nel modo di concepire l’acquisto e il design. <strong>I consumatori oggi</strong> chiedono più di un prodotto: <strong>cercano un’esperienza, un significato e un valore aggiunto in ogni scelta</strong>. Questo shift si manifesta in vari modi: qualità, personalizzazione e un’esperienza di acquisto che metta al centro la relazione umana. Febal Casa riflette questa nuova visione con spazi che <strong>non sono solo showroom, ma veri e propri hub esperienziali</strong>, dove ogni cliente può interagire con esperti e ricevere consigli su misura. La scelta degli arredi diventa così un percorso che racconta la personalità del cliente, mostrando come, in questo momento storico, l’autenticità sia la chiave per conquistare il pubblico».</p> <p><img class="aligncenter wp-image-668852 size-full lazyload ewww_webp_lazy_load" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABdEAAAN1AQAAAAC4c49lAAAAAnRSTlMAAHaTzTgAAAC4SURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC/AYoKAAFWDWiHAAAAAElFTkSuQmCC" alt="" width="1489" height="885" data-src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=1732126062" loading="lazy" data-srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=1732126062 1489w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-300x178.jpg?v=1732126063 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-1024x609.jpg?v=1732126063 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-768x456.jpg?v=1732126064 768w" data-sizes="auto" data-src-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg.webp?v=1732126062" data-srcset-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg.webp?v=1732126062 1489w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-300x178.jpg.webp?v=1732126063 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-1024x609.jpg.webp?v=1732126063 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-768x456.jpg.webp?v=1732126064 768w"><noscript><img class="aligncenter wp-image-668852 size-full" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=1732126062" alt="" width="1489" height="885" srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo.jpg?v=1732126062 1489w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-300x178.jpg?v=1732126063 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-1024x609.jpg?v=1732126063 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_Cucina-Origina_no-logo-768x456.jpg?v=1732126064 768w" sizes="(max-width: 1489px) 100vw, 1489px" data-eio="l"></noscript></p> <p>La <strong>disposizione degli spazi espositivi</strong> è concepita per rispecchiare il concetto di abitare contemporaneo, favorendo interazioni naturali tra gli ambienti e ponendo particolare attenzione all’innovazione dei materiali. In particolare, per il debutto negli Stati Uniti, <a href="https://www.febalcasa.com/" data-wpel-link="external" rel="nofollow external noopener">Febal Casa</a> ha scelto di presentare <strong>collezioni iconiche</strong>, che spaziano dalle cucine al living, al dining e alla zona notte. «Abbiamo voluto rispondere alle esigenze specifiche del mercato statunitense, dove cucine e armadiature non sono solo elementi funzionali ma componenti strutturali della casa. Per questo, abbiamo dato priorità agli spazi cucina — incluse soluzioni come <strong>kitchenette, lavanderie e pantry</strong> — progettati su misura per armonizzarsi con lo spazio disponibile. Anche le armadiature hanno un ruolo centrale, considerate non solo come sistemi contenitivi ma come cabine armadio integrate nella zona notte e nel contesto wellness della casa. L’area living completa la proposta, con ampie sedute confortevoli, concepite per diventare il cuore sociale dell’abitazione, dove il cliente possa sentirsi accolto».</p> <p>Obiettivo del brand è creare un ambiente dove lo <strong>stile italiano</strong> incontra le aspirazioni internazionali e l’eleganza va di pari passo con l’innovazione. In linea con le tendenze che stanno emergendo in questo momento. «I consumatori, in particolare negli Stati Uniti, sono attratti da soluzioni che uniscano estetica contemporanea e funzionalità, cercando un design che sia insieme versatile e di forte impatto visivo. Febal Casa risponde a questa richiesta con layout pensati per un pubblico internazionale, dove ogni ambiente esprime l’essenza del <strong>design italiano</strong>: sobria eleganza, linee pulite e materiali all’avanguardia che sposano la qualità artigianale con le nuove tecnologie. In questo contesto, il design non è più solo estetica, ma diventa un modo per rendere gli spazi in cui viviamo più funzionali e accoglienti».</p> <p><img class="aligncenter wp-image-668853 size-full lazyload ewww_webp_lazy_load" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAAMgAQMAAAAJLglBAAAABlBMVEUAAAD///+l2Z/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAIxJREFUeNrtwTEBAAAAwqD1T20Hb6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA+A9fvAAEacYGfAAAAAElFTkSuQmCC" alt="" width="1200" height="800" data-src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo.jpg?v=1732126069" loading="lazy" data-srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo.jpg?v=1732126069 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-300x200.jpg?v=1732126070 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-1024x683.jpg?v=1732126070 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-768x512.jpg?v=1732126070 768w" data-sizes="auto" data-srcset-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo.jpg?v=1732126069 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-300x200.jpg.webp?v=1732126070 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-1024x683.jpg.webp?v=1732126070 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-768x512.jpg.webp?v=1732126070 768w"><noscript><img class="aligncenter wp-image-668853 size-full" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo.jpg?v=1732126069" alt="" width="1200" height="800" srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo.jpg?v=1732126069 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-300x200.jpg?v=1732126070 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-1024x683.jpg?v=1732126070 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/Febal-Casa_Miami_store_no-logo-768x512.jpg?v=1732126070 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-eio="l"></noscript></p> <div class="all-rights-reserved" style="margin:20px 0">Living ©RIPRODUZIONE RISERVATA</div></body> </div>  <div class="article-newsletter-block row"> <div class="col-lg-7 col-md-12 text-container"> <strong>La newsletter di Living</strong>: stili e tendenze per la tua casa </div> <div class="col-lg-5 col-md-12 input-container"> <div class="vert-centered"> <form action="https://www.corriere.it/account/login"> <input type="text" id="mail" name="useremail" placeholder="email"> <input type="submit" value="Iscriviti"> <input type="hidden" name="idNewsletter" value="13"> <input type="hidden" name="name" value="Living"> <input type="hidden" name="landing" value="https://abbonamenti.corriere.it/tutto-il-mio-corriere/?newsletter=1"> </form>  </div> </div> </div>     <div class="tag-container"><a href="https://living.corriere.it/tag/negozi-design/" rel="tag" data-wpel-link="internal">negozi design</a></div>   <div class="article-signature"> </div> <div class="copyright"> 21 Novembre 2024 - Living © RIPRODUZIONE RISERVATA </div>   <section class="related-content related-content-more"> <br> <div class="related-content-row"> <div id="taboola-below-article-thumbnails-widget"></div> <script type="text/javascript"> window._taboola = window._taboola || []; 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