Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting

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font-size-sm">PRESS RELEASE</span> <h1 class="my-3 text-white font-size-sm line-height-2">Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting</h1> <time class="text-white font-size-sm">April 11th, 2023</time> </div> </div> </div> </header> <section class="py-4 py-md-5"> <div class="container py-3 position-relative"> <ul class="social-share-widget"> <li> <a class="social-share-widget__icon fcbk" href="https://www.facebook.com/sharer/sharer.php?u=https://www.taboola.com/press-release/endgame360" target="_blank"> </a> </li> <li> <a class="social-share-widget__icon twt" href="https://twitter.com/share?url=https://www.taboola.com/press-release/endgame360&text=Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting>" target="_blank"> </a> </li> <li> <a class="social-share-widget__icon lnkd" href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.taboola.com/press-release/endgame360&title=Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting&source=taboola.com" target="_blank"> </a> </li> </ul> <div class="row"> <div class="col-12 col-md-8 col-lg-7 pb-4 pb-md-0"> <div id="content"> <p><em><strong>Organic Taboola Content Generated Over 5 Million Organic Clicks for Endgame360; Partnership Represents Taboola’s Continued Expansion Into Entertainment, Auto and Sports Verticals</strong></em></p> <p><b>New York, NY – </b><a href="https://www.taboola.com/"><span style="font-weight: 400">Taboola</span></a><span style="font-weight: 400"> (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today ann</span><span style="font-weight: 400">ounced a new partnership and a successful engagement with </span><a href="https://www.endgame360.com/"><span style="font-weight: 400">Endgame360</span></a><span style="font-weight: 400">, a digital media company averaging about 50 million pageviews per month that is dedicated to providing readers with high-quality content. Through this deal, Taboola is now embedded into all of Endgame360’s digital properties including </span><a href="https://www.cheatsheet.com/"><span style="font-weight: 400">Showbiz Cheat Sheet</span></a><span style="font-weight: 400">, </span><a href="https://www.motorbiscuit.com/"><span style="font-weight: 400">MotorBiscuit</span></a><span style="font-weight: 400"> and </span><a href="https://www.sportscasting.com/"><span style="font-weight: 400">Sportscasting</span></a><span style="font-weight: 400">.</span></p> <p><span style="font-weight: 400">Under the agreement, Endgame360 has incorporated </span><a href="https://blog.taboola.com/taboola-feed/?_gl=1*bjsa2*_ga*MTQxNzc4NzE5LjE2NDY2NjYwNzI.*_ga_ERHENNM7DM*MTY0ODQwNDMzNS4zMC4xLjE2NDg0MDczMzIuNTM."><span style="font-weight: 400">Taboola Feed</span></a><span style="font-weight: 400">,</span><span style="font-weight: 400"> a seamlessly integrated feed that provides readers with personalized content, including video, sponsored and organic options, for a more engaging experience. Endgame360 has also implemented Taboola’s Explore More across its network, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. In addition, Endgame360 utilizes Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users. Newsroom helps Endgame360 further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines. Lastly, Endgame360 partners collaboratively with Taboola to find the best placements in our suite of products, which allows for new revenue opportunities and ways to both engage readers and improve the user experience.</span></p> <p><span style="font-weight: 400">In just 6 months since the start of Endgame360 and Taboola’s partnership in October 2022, Taboola has generated over 5 million organic clicks through its organic content recirculation served through the Taboola units. As a result, bounce rates have decreased, and the opportunity to monetize users has increased.</span></p> <p><span style="font-weight: 400">“At Endgame360, maintaining a great reader experience with our MotorBiscuit, Showbiz Cheat Sheet, and Sportscasting brands is extremely important to us. When choosing a technology partner, this is as important as meeting our revenue goals. We are grateful for Taboola’s commitment to supporting our needs and are excited to continue our partnership with them. Also, Taboola Newsroom has been an incredibly helpful addition to our editorial workflow, providing tailored recommendations that boost reader engagement and overall performance,”</span> <span style="font-weight: 400">said </span><span style="font-weight: 400">Jolene Lallouz, CFO/COO </span><span style="font-weight: 400">at Endgame360. </span></p> <p><b>About Taboola</b></p> <p><span style="font-weight: 400">Taboola powers recommendations for the open web, helping people discover things they may like. </span></p> <p><span style="font-weight: 400">The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. </span></p> <p><span style="font-weight: 400">More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.</span></p> <p><span style="font-weight: 400">Learn more at </span><a href="http://www.taboola.com"><span style="font-weight: 400">www.taboola.com</span></a><span style="font-weight: 400"> and follow @taboola on Twitter.</span></p> <p><b>Disclaimer – Forward-Looking Statements</b></p> <p><span style="font-weight: 400">Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.</span></p> <p> </p> </div> </div> <hr class="col-12 d-md-none"/> <aside class="col-12 col-md-4 offset-lg-1 pt-4 pt-md-0"> <h2 class="mb-3 pt-2 pt-md-0 color-happy-blue font-weight-bold font-size-xxs">RECENT PRESS RELEASES</h2> <ul class="pb-3"> <li class="py-3"> <a href="https://www.taboola.com/press-release/taiwan-publishers" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">Taboola 與台灣優質新聞媒體《TVBS新聞網》、《風傳媒》及《中天新聞網》簽署獨家策略合作...</h3> <time class="font-size-sm color-gray" datetime="2024-11-13">November 13th, 2024</time> </a> </li> <li class="py-3"> <a href="https://www.taboola.com/press-release/twc-2024" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">Taboola Announces New, Exclusive Three-Year Deal with The Weather Company</h3> <time class="font-size-sm color-gray" datetime="2024-11-12">November 12th, 2024</time> </a> </li> <li class="py-3"> <a href="https://www.taboola.com/press-release/creative-shop-milestone-2024" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">Taboola’s Creative Shop Surpasses Four Year Milestone, Supporting More Than 800 Top, Global Advertisers Including Bomb...</h3> <time class="font-size-sm color-gray" datetime="2024-10-30">October 30th, 2024</time> </a> </li> </ul> <hr /> <h2 class="my-3 pt-4 color-happy-blue font-weight-bold font-size-xxs">RECENT NEWS ITEMS</h2> <ul class="mb-4"> <li class="py-3"> <a href="https://www.mediapost.com/publications/article/401100/taboola-extends-weather-channel-partnership-for-3.html" target="_blank" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">Taboola Extends Weather Channel Partnership For 3 Years</h3> <time class="font-size-sm color-gray" datetime="2024-11-13">November 13th, 2024</time> </a> </li> <li class="py-3"> <a href="https://www.mediapost.com/publications/article/400942/the-election-orbit-publishers-and-brands-saw-reco.html" target="_blank" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">The Election Orbit: Publishers And Brands Saw Record Traffic</h3> <time class="font-size-sm color-gray" datetime="2024-11-07">November 7th, 2024</time> </a> </li> <li class="py-3"> <a href="https://www.forbes.com/sites/bradadgate/2024/11/01/ny-yankees-la-dodgers-world-series-was-the-most-watched-in-7-years/" target="_blank" class="text-dark text-decoration-none"> <h3 class="mb-2 font-size-sm line-height-3">N.Y. 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Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting | Taboola.com