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High res <svg class="icon scrollable-carousel__photo__action__icon" aria-labelledby="icon-arrow-down-22-title" role="img"><title id="icon-arrow-down-22-title">Download free photo</title> <use xlink:href="#arrow-down" /> </svg> </button> <a class="js-open-contextual-subscribe-modal-on-third scrollable-carousel__photo__action display--desktop js-track-photo-stat-click scrollable-carousel__photo__action--secondary" title="Download free photo" data-photo-title="Men Hiking Grassy Hills" data-photo-id="5752" data-download-ga-ui-name="Business Idea Carousel" href="/stock-photos/photos/men-hiking-grassy-hills/download"> Low res <svg class="icon scrollable-carousel__photo__action__icon" aria-labelledby="icon-arrow-down-23-title" role="img"><title id="icon-arrow-down-23-title">Download free photo</title> <use xlink:href="#arrow-down" /> </svg> </a> </div> </div> </div> </div></div> <section class="section"> <div class="grid"> <div class="grid__item grid__item--desktop-up-half grid__item--desktop-up-align-center"> <div class="marketing-markdown"><h2>How to Start a Camping & Outdoor Goods Store</h2> <p>Are you a budding entrepreneur with a passion for the outdoors? Are you looking for a low-risk, low-cost business idea for first-time business-owners? Spring has sprung! And what better way to start the season of renewal & rejuvenation than with a new business.</p> <p>If youâd like to try your hand at selling hiking, camping & outdoor accessories, but arenât sure where to get started - check out our guide below! </p> <h2>Why sell camping & backpacking equipment?</h2> <p>Backpacking, camping and hiking have all grown substantially as leisure activities in the past couple of years. In the United States, the number of reported hikers has been <a class='body-link' href='https://www.statista.com/statistics/191240/participants-in-hiking-in-the-us-since-2006/' >steadily climbing each year since 2006</a>, while the number of new households participating in camping has grown by one million each year. And just last spring, 47.2 million Americans reported going backpacking within the last 12 months. </p> <p>It's hard to pin down an exact reason for this growth. Experts have noted <a class='body-link' href='https://www.businesswire.com/news/home/20170315005391/en/Camping-U.S.-Trend-Expected-Continue-Millennials-Seek' >a rising class of millennials</a> taking to the outdoors in greater numbers over the last decade. Perhaps the rapid advancement of new technologies that we've seen in the last ten years has given rise to a paradoxical urge to get outside. Whatever the reason - Millennials account for 38% of the 75 million active camper households in the U.S. - with more than half saying they plan to camp again later this year. </p> <p>On top of the long-term growth of the hiking & camping industries, there's also the short-term advantage of starting a camping business at this time. With spring & summer right around the corner, demand for camping & outdoor supplies is <a class='body-link' href='https://www.statista.com/statistics/227421/number-of-hikers-and-backpackers-usa/' >expected to boom, just in time for the warm months</a>. If you're a first-time entrepreneur looking for a low-cost, low-risk business idea - camping supplies might be right up your alley. </p> <h2>Building an outdoor brand on social media</h2> <p>Outdoor lifestyle brands are very popular on social media and it's generally very easy to find online communities relating to hiking and camping. Take Instagram for example. Instagram has a wide network of <a class='body-link' href='https://influence.co/category/outdoors' >influencers specializing in the outdoor lifestyle</a>. Users following accounts like this are perfect to tap as customers for an outdoor lifestyle brand. </p> <p>In the initial stages of audience growth, consider an awareness campaign that exposes your brand to these users. An awareness campaign is the first step in the <a class='body-link' href='https://blog.kissmetrics.com/how-marketing-funnels-work/' >marketing funnel</a> that eventually leads users to buy your products. Build awareness of your brand on Instagram by creating a profile for that audience. Consider posting <a class='body-link' href='https://burst.shopify.com/outdoor' >serene pictures of the outdoors</a> or humourous expressions for people who love nature. </p> <p>You'll want to explore the outdoors influencers on Instagram profiles and see what they're doing that attracts users. Participate in their communities. Comment on their photos. Like and comment on their followers photos. If you're willing to spend a little for exposure, you can consider paying influencers to promote your brand as well. Once you start selling, it can't hurt to send influencers free products as well. </p> <p>Influencers are Instagram users with an established following. The plus side to using influencers is that they've already built audiences who trust them to recommend products. This makes them great candidates to bring awareness to your products and hopefully bring some followers over to your social media accounts. </p> <p>Influencers have a certain degree of clout in online communities, which will help you to establish a place in your niche. You can find top influencers using influencer services like <a class='body-link' href='https://influence.co/' >Influence.co</a> - but an even better idea is to try to find smaller influencers. Smaller influencers allow you to target more niche follower groups, which has been proven to be <a class='body-link' href='https://www.inc.com/young-entrepreneur-council/less-is-more-value-of-micro-influencers-for-brands.html' >more effective in garnering sales</a>.</p> </div> </div></div></section> <div class="product-carousel js-product-carousel gutter-bottom--mobile"> <button type="button" class="carousel-arrow-left product-carousel__nav-item product-carousel__nav-item--previous"> <svg class="icon icon--fill-black" aria-labelledby="icon-arrow-left-small-24-title" role="img"><title id="icon-arrow-left-small-24-title">Previous</title> <use xlink:href="#arrow-left-small" /> </svg> </button> <button type="button" class="carousel-arrow-right product-carousel__nav-item product-carousel__nav-item--next"> <svg class="icon icon--fill-black" aria-labelledby="icon-arrow-right-small-25-title" role="img"><title id="icon-arrow-right-small-25-title">Next</title> <use 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https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Waterproof Bag Orange" data-photo-id="6302" src="https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping waterproof bag orange"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-wrapped-up.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-wrapped-up.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Waterproof Bag Orange Wrapped Up" data-photo-id="6301" src="https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-wrapped-up.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping waterproof bag orange wrapped up"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-and-red-wrapped-up.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-and-red-wrapped-up.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Waterproof Bag Orange And Red Wrapped Up" data-photo-id="6300" src="https://burst.shopifycdn.com/photos/camping-waterproof-bag-orange-and-red-wrapped-up.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping waterproof bag orange and red wrapped up"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-travel-knife-card.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-travel-knife-card.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Travel Knife Card" data-photo-id="6299" src="https://burst.shopifycdn.com/photos/camping-travel-knife-card.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping travel knife card"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Product Waterproof Green Backpack" data-photo-id="6298" src="https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping product waterproof green backpack"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack-display.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack-display.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Product Waterproof Green Backpack Display" data-photo-id="6297" src="https://burst.shopifycdn.com/photos/camping-product-waterproof-green-backpack-display.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping product waterproof green backpack display"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-product-waterproof-backpack-green.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-product-waterproof-backpack-green.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Product Waterproof Backpack Green" data-photo-id="6296" src="https://burst.shopifycdn.com/photos/camping-product-waterproof-backpack-green.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping product waterproof backpack green"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-product-shower.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-product-shower.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Product Shower" data-photo-id="6295" src="https://burst.shopifycdn.com/photos/camping-product-shower.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping product shower"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-survival-kit-flatlay.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-survival-kit-flatlay.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Survival Kit Flatlay" data-photo-id="6294" src="https://burst.shopifycdn.com/photos/camping-pocket-survival-kit-flatlay.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket survival kit flatlay"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-open.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-open.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Multi-Functional Tool Open" data-photo-id="6293" src="https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-open.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket multi-functional tool open"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-closed.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-closed.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Multi-Functional Tool Closed" data-photo-id="6292" src="https://burst.shopifycdn.com/photos/camping-pocket-multi-functional-tool-closed.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket multi-functional tool closed"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-mini-flashlight.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-mini-flashlight.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Mini Flashlight" data-photo-id="6291" src="https://burst.shopifycdn.com/photos/camping-pocket-mini-flashlight.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket mini flashlight"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-mini-compass.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-mini-compass.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Mini Compass" data-photo-id="6290" src="https://burst.shopifycdn.com/photos/camping-pocket-mini-compass.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket mini compass"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-light-bulb.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-light-bulb.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Light Bulb" data-photo-id="6289" src="https://burst.shopifycdn.com/photos/camping-pocket-light-bulb.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket light bulb"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-light-bulb-close.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-light-bulb-close.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Light Bulb Close" data-photo-id="6288" src="https://burst.shopifycdn.com/photos/camping-pocket-light-bulb-close.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket light bulb close"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-knife.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-knife.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Knife" data-photo-id="6287" src="https://burst.shopifycdn.com/photos/camping-pocket-knife.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket knife"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-flint.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-flint.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Flint" data-photo-id="6286" src="https://burst.shopifycdn.com/photos/camping-pocket-flint.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket flint"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-fire-starter.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-fire-starter.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Fire Starter" data-photo-id="6285" src="https://burst.shopifycdn.com/photos/camping-pocket-fire-starter.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket fire starter"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-chainsaw-flatlay.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-chainsaw-flatlay.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Chainsaw Flatlay" data-photo-id="6284" src="https://burst.shopifycdn.com/photos/camping-pocket-chainsaw-flatlay.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket chainsaw flatlay"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-pocket-chain-saw.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-pocket-chain-saw.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Pocket Chain Saw" data-photo-id="6283" src="https://burst.shopifycdn.com/photos/camping-pocket-chain-saw.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping pocket chain saw"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-flatlay.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-flatlay.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Outdoor Pocket Chainsaw Flatlay" data-photo-id="6282" src="https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-flatlay.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping outdoor pocket chainsaw flatlay"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-close.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-close.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Outdoor Pocket Chainsaw Close" data-photo-id="6281" src="https://burst.shopifycdn.com/photos/camping-outdoor-pocket-chainsaw-close.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping outdoor pocket chainsaw close"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-mini-survival-kit.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-mini-survival-kit.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Mini Survival Kit" data-photo-id="6280" src="https://burst.shopifycdn.com/photos/camping-mini-survival-kit.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping mini survival kit"> </div> <div class="product-carousel__slide carousel-item "> <img sizes="100vw" data-srcset="https://burst.shopifycdn.com/photos/camping-mini-survival-kit-open.jpg?width=1440&format=pjpg&exif=0&iptc=0 1x, https://burst.shopifycdn.com/photos/camping-mini-survival-kit-open.jpg?width=2880&format=pjpg&exif=0&iptc=0 2x" data-photo-title="Camping Mini Survival Kit Open" data-photo-id="6279" src="https://burst.shopifycdn.com/photos/camping-mini-survival-kit-open.jpg?width=1000&format=pjpg&exif=0&iptc=0" class="product-carousel__image js-track-photo-stat-view js-track-photo-stat-click lazyload" alt="camping mini survival kit open"> </div> </div> </div> <div class="grid"> <div class="grid__item"> <button name="button" type="button" class="js-open-contextual-subscribe-modal marketing-button product-carousel__button js-download-starterkit" download="Sell camping equipment online starter kit" data-business-idea-title="Sell camping equipment online" data-download-ga-ui-name="Product Carousel" data-download-url="https://burst.shopifycdn.com/business_ideas/camping-gear-business-starter-kit.zip" data-modal-image-url="https://burst.shopifycdn.com/photos/tent-at-fields-edge.jpg?width=2880&format=pjpg&exif=0&iptc=0" data-modal-heading="Take the first meaningful step towards starting your own business" data-modal-success-heading="Your download is starting…" data-modal-cta="Download">Download photo kit</button> </div></div> <section class="section"> <section class="section section--padding-top-only"> <div class="grid"> <div class="grid__item grid__item--desktop-up-half grid__item--desktop-up-align-center"> <div class="marketing-markdown"><h2>How to market a camping essentials company</h2> <p>Since we already know that thereâs a lot of potential customers in the audiences of outdoor influencers, this is a good place to start when it comes to marketing. People who follow these profiles are likely to be people who enjoy the outdoors and would follow your brand on social media. </p> <p>In the awareness stage, you don't want to heavily advertise or market your products. You're simply giving your users a <em>reason</em> to follow you. Social media users don't want to follow a profile that just posts ads. Before you can do this, you need to build up a level of trust with your audience. </p> <p>Focus your posts on content that you think would interest your audience. You can take a look at the social media profiles of your influencers to get an idea of what sort of content your people like to follow. </p> <p>Choose content that interests yourself, as well. Social media branding is all about consistency. The more passionate you are about your content, the easier it will be to post on a regular basis. If you fancy yourself a photographer - start posting some outdoor lifestyle shots on Instagram. If you're more into the written word, a travel blog might be a good idea for engaging with your followers. </p> <h2>Using drop-shipping to sell hiking & camping supplies</h2> <p>Of course, one of the downsides of selling camping & outdoor equipment is that because your products can be quite hefty, it's not as easy to store or move stock. Drop-shipping your products will help to negate this issue. Drop-shipping is a model of ecommerce where products are stored and shipped by a third-party manufacturer like <a class='body-link' href='https://www.aliexpress.com/' >AliExpress</a>. It works like this: when a customer buys from you, their order is sent to your supplier who ships the product directly from their warehouse to the customer's address. </p> <p>Drop-shipping is a great tool for first-time entrepreneurs, since there's very little risk involved. Products are only purchased from your supplier after they're purchased by your customers, so there's a far lower chance of not making a profit. This also allows a lot of wiggle-room for sales and discounts, since product prices can be marked up, then down to create urgency around your latest deal. It's also a great time-saver, since you can let the manufacturing and shipping be handled by someone else while you focus on marketing, branding and building a following on social media. </p> <h2>Business Model</h2> <p>Given the timing and increasing popularity of camping gear, this is a great business idea for first-time entrepreneurs. Camping products on AliExpress can range a lot in price due to the variety of products you could sell, but by drop-shipping products, you can keep costs low to leave yourself room for sales and discounts. </p> <p>For example, tents can <a class='body-link' href='https://www.aliexpress.com/category/100005440/tents.html' >retail between $50 & $150 on AliExpress</a> but can cost for hundreds of dollars from <a class='body-link' href='http://www.canadiantire.ca/en/sports-rec/camping/tents-shelters/tents.html' >major retailers</a>. By drop-shipping, you'd be able to offer your customers huge savings on products while keeping the price-point high enough that you're able to make substantive profits.</p> </div> </div></div></section> <section class="section section--tight section--padding-top-only"> <div class="grid"> <div class="grid__item grid__item--desktop-up-half grid__item--desktop-up-align-center"> <h2 class="heading--3">Dropshipping tips</h2> <p>If you decide to dropship through AliExpress, here are a few tips to set yourself up for success.</p> <div class="js-accordion"> <div class="accordion-item"> <div class="accordion-content-wrapper"> <button class="accordion-link" type="button">Ship With ePackets</button> <div class="accordion-content">Free shipping can be exceptionally slow on AliExpress, and the express options are often prohibitively expensive. Try to find sellers that offer epacket shipping; it's an affordable alternative that allows trackable and quick shipping from China to most developed countries including USA, Canada, and some of the United Kingdom. </div> </div> </div> <div class="accordion-item"> <div class="accordion-content-wrapper"> <button class="accordion-link" type="button">Find Top Products</button> <div class="accordion-content">AliExpress can sometimes seem overwhelming because there are so many products. If you don’t know where to start when it comes to product selection, sort your search results by “Most Ordered”. This will put the best sellers at the top of the list and give you a general idea of what’s selling and what’s popular. You can also use Oberlo to drop-ship products directly from suppliers. </div> </div> </div> <div class="accordion-item"> <div class="accordion-content-wrapper"> <button class="accordion-link" type="button">Learn From The Competition</button> <div class="accordion-content">To get a better idea of what the cases look like in real life, check out the Reviews tab for product listings and view “Reviews with Photos.” Be sure to read the reviews as well, to see what others are saying about the product. Also, you’ll want to check out the “Transactions” tab within the product listing on AliExpress. If you see several purchases from one person, it’s likely they’re dropshipping the item. This tells you it’s likely a good item to sell. </div> </div> </div> <div class="accordion-item"> <div class="accordion-content-wrapper"> <button class="accordion-link" type="button">Set the Right Price</button> <div class="accordion-content">Even though you might be paying next to nothing on AliExpress, don't under-price your products. You’ll want to leave enough margin for marketing, so try to sell products for three or four times your cost. </div> </div> </div> <div class="accordion-item"> <div class="accordion-content-wrapper"> <button class="accordion-link" type="button">Expand Your Offerings</button> <div class="accordion-content">Try bundling your items into themed sets, or offering complementary products. 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You'll also use your Store URL to log in."},"placeholders":{"password":"Minimum 5 characters"},"success_messages":{"email":"Got it","password":"Looks great","shop_name":"That name is available!","subdomain":"You‘ll use this to log in to your store"},"store_address_suffix":".myshopify.com","hint_messages":{"email_typo_html":"Did you mean \u003cbutton type=\"button\" data-bind-event-click=\"%{on_click}\"\u003e%{suggestion}\u003c/button\u003e?"}},"forms":{"errors":{"throttled":"Too many requests from this IP, try again later.","global":{"invalid":"Please enter a valid email address","required":"This field is required.","generic":"Sorry, something went wrong. Please try again later.","throttled":"Too many requests from this IP, try again later."},"shop_name":{"empty":"Please enter a store name","minlength":"Your store name must be at least 4 characters","maxlength":"Your store name can’t be longer than 60 characters","existingAdmin":"A store with that name already exists. 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The domain name you choose will become a significant part of your brand identity going forward.\n\nHere are some tips to help you choose a catchy domain name:\n\n* - Choose the right domain name extension\n\n* - Make sure your domain name is short and reflective of your brand\n\n* - Avoid using hyphens and numbers\n\n* - Try using a free slogan generator to brainstorm domain ideas\n\nChoosing the right domain extension means selecting the end of your domain address. You could choose a top level domain like a .com or a .org, or, choose a regional top-level domain extension like .ca. To make this decision, you should consider where your community and customers currently are, and where they may be in the future.\n\nSince you’re trying to find a catchy domain name, you might have more luck finding the corresponding domain naes you want with a regional domain extension or by using a newer top level domain (like .xyz, for example). 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When you see an annual price, you can tap through to reserve your brand name on Shopify and continue your domain name registration."},"good_domain":{"heading":"How do I know if a domain name is good?","content":"The best domain names are simple, catchy and easy to spell. This means avoiding hyphens and numbers, that can be more difficult to remember or prone to typos.\nA good domain name should be aligned with the brand or business you want to create and it should give visitors a hint about what they can expect when they land on your website."},"ca_vs_com":{"heading":"What is the difference between a .ca vs .com?","content":"The difference between a .ca and a .com domain name is that .com is the most common top level domain used internationally, and a .ca is a regional domain for Canada. A country specific domain can be an advantage if you operate business in one location primarily. 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