<?xml version="1.0" encoding="UTF-8"?> <article key="pdf/9999450" mdate="2014-09-01 00:00:00"> <author>Wanida Suwunniponth</author> <title>The Success of ECollaborative in ECommerce The Study of B2C Business in Thailand</title> <pages>3036 - 3040</pages> <year>2014</year> <volume>8</volume> <number>9</number> <journal>International Journal of Industrial and Systems Engineering</journal> <ee>https://publications.waset.org/pdf/9999450</ee> <url>https://publications.waset.org/vol/93</url> <publisher>World Academy of Science, Engineering and Technology</publisher> <abstract>The objectives of this research were to study the influencing factors that contributed to the success of ecollaborative in ecommerce of B2C (Business to Customer) business in Bangkok, Thailand. The influencing factors included organization, people, information technology and the process of ecollaborative. A questionnaire was used to collect data from 200 small ecommerce businesses and the path analysis was utilized as the tool for data analysis. By using the path analysis, it was revealed that the factors concerning with organization, people and information technology played an influence on ecollaborative process and the success of ecollaborative, whereas the process of ecollaborative factor manipulated its success. The findings suggested that B2C ecommerce business in Thailand should opt in improvement approach in terms of managerial structure, leaderships, staff&amp;amp;rsquo;s skills and knowledge, and investment of information technology in order to capacitate higher efficiency of ecollaborative process that would result in profit and competitive advantage. </abstract> <index>Open Science Index 93, 2014</index> </article>