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src="https://i0.swiftpic.io/gpj/XPD0tO9khEcspK2+PWXcE/yNlQk9V5yjbBDDDccVEY8=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-6908-2048x1366.jpg" class="d-block w-100" alt="" srcset="https://i1.swiftpic.io/gpj/sKflxsepCsc1TZ1Kyz+dNzPm8V2EmsAJGVQdg9R7Xvg=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-6908-2048x1366.jpg 1920w, https://i0.swiftpic.io/gpj/XPD0tO9khEcspK2+PWXcE/yNlQk9V5yjbBDDDccVEY8=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-6908-2048x1366.jpg 1440w, https://i1.swiftpic.io/gpj/WJgcYHGBBdRw1K4lCL+u1VvbcgVFWb3Ib10tnKGDrSk=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-6908-2048x1366.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i0.swiftpic.io/gpj/vu0MS9hJuEwjUziqTrCCfoZ7q/Na0xMSUvGdBi3ITvk=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7556-1366x2048.jpg" class="d-block w-100" alt="" srcset="https://i7.swiftpic.io/gpj/PIaLtVhPVluBhSFc7VgVEYfS/64jEQMxwt0jpWVqh1M=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7556-1366x2048.jpg 1920w, https://i0.swiftpic.io/gpj/vu0MS9hJuEwjUziqTrCCfoZ7q/Na0xMSUvGdBi3ITvk=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7556-1366x2048.jpg 1440w, https://i5.swiftpic.io/gpj/ArKlEEFQu+YiPHCAXGOcjpbHtiPFc5gqwzGukXnLtY8=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7556-1366x2048.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i3.swiftpic.io/gpj/3UmFG3j0lSTYYtB3GhETnNkQKSkeBLCJk6ZHE0tMmQs=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-9619-2048x1367.jpg" class="d-block w-100" alt="" srcset="https://i6.swiftpic.io/gpj/6pLnoIF/D+uayUfSu8RrgL0wOpLmNbiUxXbHKbXF4TQ=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-9619-2048x1367.jpg 1920w, https://i3.swiftpic.io/gpj/3UmFG3j0lSTYYtB3GhETnNkQKSkeBLCJk6ZHE0tMmQs=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-9619-2048x1367.jpg 1440w, https://i4.swiftpic.io/gpj/RB4xTFFmoyjUJJR/stFVPPPAxsVrQtLcjsbS+sI7am4=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-9619-2048x1367.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i5.swiftpic.io/gpj/J+KZNYkWH52zZ3a6oERe2ZIzhhzKsKETiYjZ59LsQOg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7224-1366x2048.jpg" class="d-block w-100" alt="" srcset="https://i1.swiftpic.io/gpj/arN1GyVA4ywl19unL11SVtXljvQD5Wv/fk0UsKV0VV0=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7224-1366x2048.jpg 1920w, https://i5.swiftpic.io/gpj/J+KZNYkWH52zZ3a6oERe2ZIzhhzKsKETiYjZ59LsQOg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7224-1366x2048.jpg 1440w, https://i9.swiftpic.io/gpj/RwXBvVU9hZot8AOmsMPUIn3hloRa5sjMg9Nbh83kvZw=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2024/07/DPWorldBurjPlazaActivation-7224-1366x2048.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-dp-world" alt="DP World" src="https://i6.swiftpic.io/gpj/OvsPao6g8i1leDcMYBKvd8mhxkLUrRKlOovEI0TnA5M=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/dpworld_w.png" srcset="https://i2.swiftpic.io/gpj/FTt/LIiZUsMGkcLIfp+AmW2aijaAVSjFXXpqpo2lSUA=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/dpworld_w.png 2x, https://i4.swiftpic.io/gpj/ZAP4TqqD/JaF6aDQ0N3Vc3ZE7dYCOzrUjg9Ur+sopJc=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/dpworld_w.png 3x, https://i3.swiftpic.io/gpj/rE3+odfHAhagT0yO5HMO5gqOEYuxBYijf46xHBhQkJQ=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/dpworld_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> <div class="w-100"> <div class="block-text"> <h2 class="text-center text-uppercase">DP World Experience at Burj Khalifa</h2> </div> </div> </div> <p>As part of DP World’s brand awareness campaign, where the iconic Burj Khalifa served as a striking canvas, we crafted a groundbreaking activation that offered an immersive, measurable, and shareable experience.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="DP World Burj Khalifa Experience" width="500" height="281" src="https://www.youtube.com/embed/S8OnyBTv--Q?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p><br>At the core of this initiative was a unique brand activation space, dedicated to unfolding a compelling narrative that vividly showcased DP World’s innovation and services.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" data-id="49041" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-7224-864x1296.jpg" alt="" class="wp-image-49041"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49042" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-7556-864x1296.jpg" alt="" class="wp-image-49042"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49043" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-7754-1296x864.jpg" alt="" class="wp-image-49043"/></figure> </figure> <p><br>The event highlighted DP World’s smart logistics solutions through an experiential setup with futuristic, high-end containers. These containers, arranged in a maze-like structure within a specially designed venue, provided a blend of physical and digital experiences. Each container represented a distinct theme, featuring large screens and interactive displays that created immersive digital environments.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" data-id="49038" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-1655-1296x863.jpg" alt="" class="wp-image-49038"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49021" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-9619-1296x865.jpg" alt="" class="wp-image-49021"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49037" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-1480-1296x863.jpg" alt="" class="wp-image-49037"/></figure> </figure> <p><br>The strategically placed containers fostered exploration, inviting the audience to engage with touch-sensitive screens, collaborative experiences, and digital puzzles. Gamification elements, including challenges and leaderboards, enhanced audience interaction. Certain containers also promoted collaborative experiences, fostering a sense of community among attendees. Knowledgeable guides were stationed throughout the event space to provide insights and answer questions, ensuring attendees got the most out of their experience.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" data-id="49047" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-9143-1296x865.jpg" alt="" class="wp-image-49047"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49044" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-6889-1296x864.jpg" alt="" class="wp-image-49044"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="49020" src="https://www.gpj.com/wp-content/uploads/2024/07/DPWorldBurjPlazaActivation-9209-1296x865.jpg" alt="" class="wp-image-49020"/></figure> </figure> <p><br>This experience was intentionally designed to captivate and engage the audience through a dynamic mix of physical and digital elements, showcasing DP World’s innovative logistics solutions and emphasizing their pivotal role in streamlining trade from factory floor to customer door.</p> <p>All images by Alin Constantin Photography</p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://ae.gpj.com/"> <span class="screen-reader-text">GPJ Dubai</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-45879" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45879"><a href="https://ae.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-45880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45880"><a href="https://ae.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-45881" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45881"><a href="https://ae.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-45882" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45882"><a href="https://ae.gpj.com/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-45885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45885"><a href="https://ae.gpj.com/privacy/">Privacy policy</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-45883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45883"><a href="https://ae.gpj.com/contact/">Contact us</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://ae.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright 漏2024 George P. Johnson. 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