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" /></head> <body class="teenage-privacy-program ">  <noscript> <style> #frontend_flag + .main_wrapper { opacity: 1; } </style> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M9ZWHJN" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div id="frontend_flag"></div> <main class="main_wrapper js_main_wrapper"> <header class="top_header"> <div class="container"> <div class="top_menu"> <a href="/" class="top_menu_logo"><span class="sr--only">Link to homepage</span></a> <nav class="top_menu_nav"> <div class="mobile_menu_header"> <button class="menu_toggle js_menu_toggle"> <div class="menu_opened"><span class="sr--only">Close menu</span></div> </button> </div> <ul class="top_menu_list"> <li class="top_menu_cell"> <a href="/incubator" class="top_menu_link " target="_self"> Incubator </a> </li> <li class="top_menu_cell"> <a href="/research-center" class="top_menu_link " target="_self"> Research </a> </li> <li class="top_menu_cell"> <a href="/for-educators" class="top_menu_link " target="_self"> For Educators </a> </li> <li class="top_menu_cell"> <a href="/leadership" class="top_menu_link " target="_self"> Leadership </a> </li> <li class="top_menu_cell"> <a href="/about" class="top_menu_link " target="_self"> About </a> </li> </ul> </nav> <button class="menu_toggle js_menu_toggle"> <div class="menu_closed"> <span></span> <span></span> <span></span> </div> </button> </div> </div> </header> <section id="Hero_C222_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"><section class="hero"> <div id="Hero_C003_Col00" class="container sf_colsIn" data-sf-element="Hero content" data-placeholder-label="Hero content"> <div class="breadcrumbs_box"> <nav aria-label="Full path to the current page"> <ul class="breadcrumbs_list"> <li class="breadcrumb_item"><a href="/incubator">Incubator </a></li> <li class="breadcrumb_item active" aria-current="page">TeenAge Privacy Program</li> </ul> </nav> </div><div id="Hero_C125_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h1 style="font-size: 5vw; font-family: Gotham; font-weight: 700; text-align: center">TeenAge Privacy Program</h1><em><h2 style="text-align: center">Helping U.S. companies collect and manage teenage data responsibly.</h2></em> <p> </p><p> </p><p> </p><p>It is no secret that teens are voracious users of technology. What may be less apparent, at least to them, is that their quest for greater engagement threatens the safety of their personal data. Teens are a unique demographic with unique concerns related to their personal data, but without specific standards to bridge the gap between childhood and adulthood. </p><p> </p><p>To assist any business engaging with teen consumers, the TeenAge Privacy Program (TAPP) maps the broad spectrum of potential privacy and online safety harms impacting teens onto a concrete set of operational considerations. </p><p> </p> </div><section id="Hero_C223_Col00" class="sf_colsIn bg_CPRow" data-sf-element="Section" data-placeholder-label="Section content"><div id="Hero_C224_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><section> <div class="row" data-sf-element="Row"> <div id="Hero_C225_Col00" class="sf_colsIn col-xs-12 col-md-8" data-sf-element="Left Column" data-placeholder-label="Left Column"> </div> <div id="Hero_C225_Col01" class="sf_colsIn col-md-4" data-sf-element="Right Column" data-placeholder-label="Right Column"> </div> </div> </section> </div> </section> </div> </div> </section> <section id="Hero_C226_Col00" class="sf_colsIn bg_RoadMap" data-sf-element="Section" data-placeholder-label="Section content"><section class="hero"> <div id="Hero_C227_Col00" class="container sf_colsIn" data-sf-element="Hero content" data-placeholder-label="Hero content"><div id="Hero_C228_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h1 style="text-align: center"><strong style="background-color: rgba(0, 0, 0, 0); color: inherit; font-size: var(--font-size-h1); text-transform: inherit; white-space: inherit; word-spacing: normal">The TAPP Roadmap</strong><br></h1> </div> <div class="rich-text"> <div class="hero_content wide"><p>Due to the heightened potential of risks and harms to teenage consumers, CISR convened business leaders representing consumer goods, children’s marketing, and wireless and media technology to develop the TAPP Roadmap, an operational framework designed to help companies develop digital products and services that consider and respond to these risks and harms and to ensure that businesses collect and manage teen data responsibly.</p></div> </div> <div class="rich-text">   </div><div id="Hero_C308_Col00" class="cards_line sf_colsIn" data-sf-element="Cards place" data-placeholder-label="Cards place"><div id="Hero_C288_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"><section id="Hero_C263_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section content"> <div class="rich-text">   </div><div id="Hero_C302_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <p><a target="_blank" href="https://assets.bbbprograms.org/docs/librariesprovider5/default-document-library/tapp_roadmap.pdf?sfvrsn=eeddb651_12"><img id="roadmap" src="https://assets.bbbprograms.org/images/librariesprovider5/default-album/roadmap.png?sfvrsn=4c70f629_3" style="display: block; margin-left: auto; margin-right: auto" width="100%" alt=""></a></p> </div> <div class="rich-text"> <p> </p><p>Organizations of any size can use this framework as a roadmap of considerations to help address the privacy, autonomy, and safety of teens.</p><p> </p> </div><div class="row" data-sf-element="Row"> <div id="Hero_C303_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> </div> <div id="Hero_C303_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <a href="https://assets.bbbprograms.org/docs/librariesprovider5/default-document-library/tapp_roadmap.pdf?sfvrsn=eeddb651_12&_gl=1*knfq3l*_ga*MTU3OTg4MTA5My4xNzA0NzM0NjQx*_ga_FXP6NWPNYM*MTcwNzg1OTM5NC43NC4xLjE3MDc4NjMzODIuMTMuMC4w*_gcl_au*MTYzOTEyMjE2MS4xNzA2MTIxOTQz*_ga_BM4RBEEQ37*MTcwNzg1OTM5NC43NC4xLjE3MDc4NjMzODIuMC4wLjA.&_ga=2.130340687.1178800647.1707750699-1579881093.1704734641" target="_blank" class="styled_button btn_darkblue "> <span>View the Roadmap</span> </a> </div> <div id="Hero_C303_Col02" class="sf_colsIn col-lg-3" data-sf-element="Column 3" data-placeholder-label="Column 3"> </div> </div> </div> <div class="rich-text">   </div> </section> </div><div id="Hero_C289_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"><section id="Hero_C265_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section content"> <div class="rich-text">   </div><div id="Hero_C281_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <p><a target="_blank" href="https://resources.bbbprograms.org/tapp-roadmap"><img id="roadmap" src="https://assets.bbbprograms.org/images/librariesprovider5/default-album/tapp-2.0-cover-page.png?sfvrsn=7cde85af_1" style="display: block; margin-left: auto; margin-right: auto" width="100%" alt=""></a></p> </div> <div class="rich-text"> <p> </p><p>The 2.0 Roadmap has been updated to align with new state laws, setting a robust standard for what companies should be obligated to do when ensuring teen safety online.</p><p></p><p> </p> </div><div class="row" data-sf-element="Row"> <div id="Hero_C301_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> </div> <div id="Hero_C301_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <a href="https://resources.bbbprograms.org/tapp-roadmap" target="_blank" class="styled_button btn_darkblue "> <span>Request the 2.0 Roadmap</span> </a> </div> <div id="Hero_C301_Col02" class="sf_colsIn col-lg-3" data-sf-element="Column 3" data-placeholder-label="Column 3"> </div> </div> </div> <div class="rich-text">   </div> </section> </div> </div> </div> </div> </section> <div class="rich-text">   </div> </section> </section> <section id="MainContent_C170_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"><section class="hero"> <div id="MainContent_C202_Col00" class="container sf_colsIn" data-sf-element="Hero content" data-placeholder-label="Hero content"><div id="MainContent_C171_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h1 style="text-align: center"><strong> </strong></h1><h1 style="text-align: center"><strong>Laying the Foundation</strong></h1><p> </p><p> </p><p>In October 2020, BBB National Programs conducted a study that found that 82 percent of teen apps were ad-supported compared to only 52 percent of general apps. With 83 percent of mobile device users aged 13-17 downloading a new app at least once a month, that risk increases twelvefold. To protect teen privacy interests, some lawmakers propose raising the protected age range under the Children’s Online Privacy Protection Act (COPPA) to include teens. In addition, the PROTECT Kids Act, the Kids PRIVCY Act, and the KIDS Act each apply certain concepts from COPPA to children under the ages of 16 or 17.</p><p> </p> </div><div class="row" data-sf-element="Row"> <div id="MainContent_C203_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text">   </div> <div class="rich-text"> <a target="_blank" href="https://assets.bbbprograms.org/docs/librariesprovider5/default-document-library/tapp_whitepaper.pdf?sfvrsn=5681a761_9"><img id="wpaper" src="https://assets.bbbprograms.org/images/librariesprovider5/default-album/whitepaper.jpg?sfvrsn=7ee1cdf9_3" style="display: block; margin-left: auto; margin-right: auto" width="100%" alt=""></a> </div> </div> <div id="MainContent_C203_Col01" class="sf_colsIn col-lg-9" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <div class="hero_content wide"><p>The intention is worthy, but the specifics come up short. Defining a website, app, or platform as a “teen space” is much more complex than identifying child-directed content, and the unique teen audience is strikingly different than COPPA’s current targeted age range of under 13. Teens occupy an intermediate space between childhood and adulthood, which demands a nuanced approach to setting new standards, not merely changing the age limit under COPPA.</p><p> </p></div> </div> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/librariesprovider5/default-document-library/tapp_whitepaper.pdf?sfvrsn=5681a761_7" target="_blank" class="styled_button btn_darkblue "> <span>Read Our Whitepaper</span> </a> </div> </div> </div> </div> </section> </section><section id="MainContent_C175_Col00" class="sf_colsIn bg_TERow" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C179_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h1 style="text-align: center"><strong>The Environment</strong></h1><p> </p><p> </p><p>For companies looking to provide services to the teen market, the constriction of privacy protections and misapplied solutions looms. A 2019 Cisco Consumer Privacy Study showed that 87 percent of companies are experiencing sales delays caused by their customers’ privacy concerns. This number will likely rise as a plethora of digital privacy laws, including the California Privacy Rights Act (CPRA), take effect. Meanwhile, the call for increased regulation is accelerating, despite a lack of understanding around long-term consequences of hasty regulatory action.</p><p> </p><p>In this environment, constant adaptation is the rule. The potential for online teen risk is accelerating as technology advances faster than any legislation can address. And, with legislation often arriving with unintended impediments to growth and innovation, informed solutions will be vital.</p><p> </p> </div><div class="row" data-sf-element="Row"> <div id="MainContent_C208_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text"> <div style="margin-top: 30px; margin-bottom: 30px; padding: 60px; color: rgba(255, 255, 255, 1); background-color: rgba(40, 40, 60, 1); text-align: center; height: 350px"><p style="font-size: 35px; color: rgba(40, 40, 60, 1); text-align: center; padding: 5px"><span style="color: rgba(126, 216, 255, 1); font-weight: 600; font-size: 60px">83%</span></p><p>of U.S. mobile device owners ages 13 to 17 downloaded an app at least once a month*</p><p> </p></div> </div> </div> <div id="MainContent_C208_Col01" class="sf_colsIn col-lg-3" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <div style="margin-top: 30px; margin-bottom: 30px; padding: 60px; color: rgba(255, 255, 255, 1); background-color: rgba(40, 40, 60, 1); text-align: center; height: 350px"><p style="font-size: 35px; color: rgba(40, 40, 60, 1); text-align: center; padding: 5px"><span style="color: rgba(126, 216, 255, 1); font-weight: 600; font-size: 60px">81%</span></p><p>of teens use social media with 70% saying they use it multiple times a day, up from 34% in 2012*</p><p> </p></div> </div> </div> <div id="MainContent_C208_Col02" class="sf_colsIn col-lg-3" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div class="rich-text"> <div style="margin-top: 30px; margin-bottom: 30px; padding: 60px; color: rgba(255, 255, 255, 1); background-color: rgba(40, 40, 60, 1); text-align: center; height: 350px"><p style="font-size: 35px; color: rgba(40, 40, 60, 1); text-align: center; padding: 5px"><span style="color: rgba(126, 216, 255, 1); font-weight: 600; font-size: 60px">72%</span></p><p>of teens believe that tech companies manipulate users to spend more time on devices*</p><p> </p></div> </div> </div> <div id="MainContent_C208_Col03" class="sf_colsIn col-lg-3" data-sf-element="Column 4" data-placeholder-label="Column 4"> <div class="rich-text"> <div style="margin-top: 30px; margin-bottom: 30px; padding: 60px; color: rgba(255, 255, 255, 1); background-color: rgba(40, 40, 60, 1); text-align: center; height: 350px"><p style="font-size: 35px; color: rgba(40, 40, 60, 1); text-align: center; padding: 5px"><span style="color: rgba(126, 216, 255, 1); font-weight: 600; font-size: 60px">89%</span></p><p>of teens have their own smartphone, more than doubling since 2012*</p></div> </div> </div> </div> <div class="rich-text"> <p style="text-align: right">*See sources cited in Risky Business: The Current State of Teen Privacy in the Android App Marketplace<span style="background-color: initial; font-size: inherit; text-align: left; font-family: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal"></span></p> </div> </div> <div class="rich-text"> <p> </p><p> </p><p> </p><p> </p> </div> </section><section id="MainContent_C166_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"> <div class="rich-text"> <a data-sf-ec-immutable="" id="join"></a> </div><div id="MainContent_C253_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h1 style="text-align: left"><strong>Learn More</strong></h1><p> </p><p><span style="background-color: rgba(0, 0, 0, 0); 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