Align B2B Marketing with Business Needs (201) - Virtual | School of Marketing

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color: #fff; padding: 20px; margin: 10px; text-align: center;"><span>Seats are limited and confirmation of attendance will be required in advance of the session.</span></p> <p><span></span>This workshop is the second workshop in the “B2B Mastery Program,” a five-part virtual workshop series designed to give you a broad exposure to all facets and levels of B2B Marketing. To achieve mastery in this topic we encourage you to register for all five workshops in the series, however you may register for any workshop that best fits your needs.</p> <p>If you want to achieve mastery and attend the five-part series (B2B Mastery Program 101, 201, 301, 401, and 501), you will receive a Certificate of Completion to display your expertise and accomplishment. <span class="ui-provider ed bau bav baw bax bay baz bba bbb bbc bbd bbe bbf bbg bbh bbi bbj bbk bbl bbm bbn bbo bbp bbq bbr bbs bbt bbu bbv bbw bbx bby bbz bca bcb" dir="ltr">Qualified participants must be present for the entire time for each workshop and attend all five workshops in sequential order (there are no substitutions of past or future workshops).</span></p> <p>Click <a href="https://www.ana.net/training/show/id/BI-101-GS-JAN25">HERE</a> to register for <span>B2B Marketing Begins with Buyer Insights 101 (2:00 to 5:00 p.m. EDT, Tuesday, 01/21)</span></p> <p><span>Register below for <span>Align B2B Marketing with Business Needs 301 (2:00 to 5:00 p.m. EDT, Thursday, 01/23)</span></span></p> <p>Click <a href="https://www.ana.net/training/show/id/MP-301-GS-JAN25">HERE</a> to register for B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing 301 (2:00 to 5:00 p.m. EDT, Tuesday, 01/28)</p> <p>Click <a href="https://www.ana.net/training/show/id/MP-401-GS-JAN25">HERE</a> to register for B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) 401 (2:00 to 5:00 p.m. EDT, Thursday, 01/30)</p> <p><span>Click </span><a href="https://www.ana.net/training/show/id/MP-401-GS-FEB25">HERE</a><span> to register for B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences 501 (2:00 to 5:00 p.m. EDT, Tuesday, 02/04)</span></p> <p>One of the toughest challenges that B2B marketers face is organizational fit. Other departments often don’t understand what Marketing does inside its silo; neither do executives. When Marketing, Sales, the C-suite and subject matter experts (SMEs) get aligned, it clears your path to success for B2B marketing.</p> <p>To demonstrate the alignment of marketing with the needs of the business, utilize this workshop to co-create your marketing strategy on one page. Start with business objectives and goals – then build a set of marketing strategies and metrics that align with identified business needs. By inviting others to participate in strategy, you gain deep buy-in and foster a wider understanding of Marketing’s key role.</p> <p>In this virtual half day workshop, you will learn how to align a successful B2B marketing strategy with the overall business goals, to help drive marketing success:</p> <ul> <li><strong>Align Marketing across the organization.</strong> Build a big tent and engage all your key decision-makers to co-create your marketing foundation. Foster a culture that supports marketing’s focus on driving growth.</li> <li><strong>Frame a one-page marketing strategy.</strong> Focus on metrics that enable Marketing performance to improve over time and highlight how Marketing contributes to profitable growth.</li> <li><strong>Create a clear, consistent, compelling marketing message to differentiate your brand.</strong> Your message must quickly answer buyers’ key question -- what’s in it for me (WIIFM)? – by establishing your value proposition and giving buyers three reasons to believe. Learn to use a simple visual tool called a Message Map to create a 7-second message that hooks your audience.</li> </ul> <p><em>This is the second in a 5-part series, the ANA B2B Marketing Mastery Program, designed to improve overall B2B marketing proficiency through broad exposure to all facets and levels of B2B Marketing. Participants who complete the entire program master the key stages to successful B2B (or B2B2C) marketing including demand gen, ABM, sales enablement, content marketing, subscription marketing and more.</em></p> <p><em><strong>Pre-requisite:</strong> Participants must complete Level 101 of the ANA’s B2B Marketing Mastery Program (or have equivalent on-the-job knowledge) prior to taking this workshop.</em></p> <p><span style="text-decoration: underline;"><strong>Target Audience</strong></span><br />The B2B Marketing Mastery curriculum is designed for all levels of marketing staff in B2B and hybrid B2B/B2C companies. Its value is best realized when the entire team delivering marketing participates in the workshops together.</p> </div>  <div class="cms-format"> <h4><span><a href="/getfile/36434">Download the full benefits here</a></span></h4> <p><span><br /></span></p> <ul> <li><span style="font-size: 16px;">Setting the Stage (5min)</span></li> <li><span style="font-size: 16px;">Align Marketing with Business Needs to Build Buy-In (35min)</span></li> <li><span style="font-size: 16px;">B2B Marketing (25min)</span></li> <li><span style="font-size: 16px;">BREAK (5min)</span></li> <li><span style="font-size: 16px;">B2B Marketing Strategy (30min)</span></li> <li><span style="font-size: 16px;">B2B Marketing Metrics (30min)</span></li> <li><span style="font-size: 16px;">BREAK (5min)</span></li> <li>Hook Your Audience in 7 Seconds with Your Message (45min)</li> <li>Questions and Conclusion, Closing (5min)</li> </ul> <p><span><br /></span></p> <p><span><br /></span></p> </div>   <div class="two-column-container mb-4"> <div class="when-holder row no-gutters"> <div class="when col-12 col-sm-12 col-md-6"> <div class="card h-100 rounded-0"> <h2 class="card-header text-center text-uppercase mt-0 rounded-0">when</h2> <div class="txt card-body"> <p class="card-text"><span>Start: </span> Thursday, January 23, 2025 at 2:00pm</p> <p class="card-text"><span>End: </span> Thursday, January 23, 2025 at 5:00pm</p> </div> </div> </div> <div class="when col-12 col-sm-12 col-md-6"> <div class="card h-100 rounded-0"> <h2 class="card-header text-center text-uppercase mt-0 rounded-0">WHERE</h2> <div class="txt card-body"> <address> Virtual Workshop (Eastern Time)<BR /> </address> </div> </div> </div> </div> </div>  <style type="text/css"> .registrat.pricing th { white-space: normal; padding:10px 5px; font-size: 15px; } .registrat.pricing td { padding: 4px; } .registrat.pricing td span b:before { background:none; } .registrat.pricing td span b { position: relative; padding: 0 0 0 4px; display: inline-block; } </style> <div class="registrat fullwidth pricing earl"> <h2>Registration Pricing</h2> <table> <thead> <tr> <th></th> <th class="tar">Client-Side Tier</th> <th class="tar">Platinum Tier </th> <th class="tar">Gold Tier</th> <th class="tar">Silver Tier</th> <th class="tar">Nonmember</th> </tr> </thead> <tbody> <tr><td class=" title" colspan="10"><b>Registration</td></tr> <tr> <td> Align B2B Marketing with Business Needs (201) - Virtual </td> <td> <em>Client-Side Tier</em> <span> <b> $0 </b> </span> </td> <td> <em>Platinum Tier </em> <span> <b> $0 </b> </span> </td> <td> <em>Gold Tier</em> <span> <b> $199 </b> </span> </td> <td> <em>Silver Tier</em> <span> <b> $299 </b> </span> </td> <td> <em>Nonmember</em> <span> <b> $399 </b> </span> </td> </tr> </tbody> </table> </div> <br/> <div class="group btn-group-v6 justify-content-end"> <a class="f-r btn black-button" href="https://www.ana.net/training/register/id/AB-201-GS-JAN25" data-gtm-event="cta" data-gtm-info="Register Now">register now</a> </div> <div class="bordered"> <h2>Instructors</h2> </div>  <div class="training_profile"> <img class="f-l avatar" alt="trainer" src="/contentimage/training/_George_Stenitzer_2020_Headshot.jpg" style="max-width: 150px;height: auto" /> <h2>George Stenitzer</h2> <div class="cms-format"> <p><strong>George Stenitzer</strong> founded <a href="https://crystalclearcomms.com" target="_blank">Crystal Clear Communications</a> in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George <a href="https://contentmarketinginstitute.com/2013/08/2013-content-marketer-awards-inspiring-industry-leaders/" target="_blank">Content Marketer of the Year</a> and <em>BtoB</em> magazine twice named him a <a href="https://adage.com/article/btob/btob-s-marketers-george-stenitzer-tellabs/290423/" target="_blank">Best Marketer</a>.</p> <p>A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.</p> <p>For the ANA, George leads Fast-Forward Your Content Marketing workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.</p> <p>He blogs <a href="https://crystalclearcomms.com/blog" target="_blank">weekly</a>, answering marketers' <a href="https://crystalclearcomms.com/top-100-questions/" target="_blank">Top 100 Questions</a> on content marketing. He tweets at <a href="https://twitter.com/georgestenitzer" target="_blank">@GeorgeStenitzer</a>.</p> <p><span style="text-decoration: underline;"><strong><br /></strong></span></p> </div> <br> </div> </section> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content">  <div class="post"> <a class="btn register-now-btn" href="https://www.ana.net/training/register/id/AB-201-GS-JAN25" data-gtm-event="cta" data-gtm-info="Register Now (Right Rail)">REGISTER NOW</a> </div>   <div class="mb-5"> <div class="box boxmodule-sidebar-default"> <div class="tab-container"> <div class="card"> <div class="card-header bg-white"> <h2> Upcoming Workshops </h2> </div> <ul class="list-group list-group-flush"> <a class="list-group-item d-flex" href="/training/show/id/CT-VOE-JJ-DEC24"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>DEC</span> <b>17</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Critical Thinking for Marketing Success - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/PE-VOE-CS-DEC24"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>DEC</span> <b>19</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Advanced AI Prompt Engineering for Marketers (201) - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/AB-VOE-CS-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>08</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Agile (101) – Agile Fundamentals and Sprint Execution - Virtual Burst</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/IM-VOE-CS-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>14</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Unlock the Power of Influencer Marketing - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/MZ-VOE-MB-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>16</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Marketing to Generation Z - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/BI-101-GS-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>21</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>B2B Marketing Begins with Buyer Insights (101) - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> </ul> <a class="btn viewall" href="/calendar/index/calendar_filter/training">SHOW ALL EVENTS</a> </div> </div> </div> </div> <div class="mb-5">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Instructor Opportunities</span> </h2> <div class='boxmodule-deck'> <p>To learn more about how to become an instructor with us, submit your resume along with a cover letter and include any relevant work examples.</p> <p><a class="more" href="mailto:training@ana.net">Contact Us</a></p> </div> </div> </div> </div>  <div class="mb-5"> </div> </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. 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