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Barbenheimer Is a Hit: Here Are 5 Lessons For Hollywood – IndieWire
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.c-gallery-vertical-featured-image__share-icon svg{width:1.25rem}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical-slide__photo-credit-wrapper{margin-bottom:1rem;padding:.25rem;border:none;font-style:italic;color:#6f6f6f;display:block;font-size:13px;letter-spacing:0;line-height:15px;text-transform:none;font-weight:400}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical-slide{padding-top:1.75rem;border-top:1px solid #d5d5d5}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical-slide__caption{padding-bottom:1rem;border-bottom:0}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical-album{margin-top:2rem;border-width:1.5px;padding-left:0}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical__advert{border-bottom:none;border-width:1.5px;margin-bottom:0;padding-top:0;padding-bottom:1rem}._gutenbergContent_zkyoo_1 .c-gallery-vertical .c-gallery-vertical-album__number{left:.063rem;top:2.875rem}._gutenbergContent_zkyoo_1{position:relative;width:100%}._gutenbergContent_zkyoo_1[data-template=article] ._inner_zkyoo_1,._gutenbergContent_zkyoo_1[data-template=featured-article] ._inner_zkyoo_1{margin-left:auto;margin-right:auto;position:relative;z-index:var(--gutenberg-content--content)}._gutenbergContent_zkyoo_1[data-template=article] ._inner_zkyoo_1>*,._gutenbergContent_zkyoo_1[data-template=featured-article] ._inner_zkyoo_1>*{margin-block:0}._gutenbergContent_zkyoo_1[data-template=article] ._inner_zkyoo_1>*+*,._gutenbergContent_zkyoo_1[data-template=featured-article] ._inner_zkyoo_1>*+*{margin-block-start:var(--s3)}._gutenbergContent_zkyoo_1[data-template=article] ._inner_zkyoo_1>div:first-child+p,._gutenbergContent_zkyoo_1[data-template=featured-article] ._inner_zkyoo_1>div:first-child+p{margin-block-start:0}._gutenbergContent_zkyoo_1[data-template=article] ._inner_zkyoo_1 figure,._gutenbergContent_zkyoo_1[data-template=featured-article] ._inner_zkyoo_1 figure{max-width:100%;display:block}._gutenbergContent_zkyoo_1[data-template=article] ._socialMedia_zkyoo_1,._gutenbergContent_zkyoo_1[data-template=featured-article] ._socialMedia_zkyoo_1{height:100%;position:absolute;width:100%;z-index:var(--gutenberg-content--social-share);container-type:inline-size;container-name:social-media}._gutenbergContent_zkyoo_1[data-template=article] ._socialMedia_zkyoo_1 [data-component=social-media],._gutenbergContent_zkyoo_1[data-template=featured-article] ._socialMedia_zkyoo_1 [data-component=social-media]{align-items:center;display:flex;position:sticky;top:12.5rem;width:90px}._gutenbergContent_zkyoo_1[data-template=article][data-social=true] ._inner_zkyoo_1{max-width:630px}@container social-media (max-width:810px){._gutenbergContent_zkyoo_1[data-template=article] ._socialMedia_zkyoo_1 [data-component=social-media]{display:none}}@media only screen and (max-width:810px){._gutenbergContent_zkyoo_1[data-template=article] ._socialMedia_zkyoo_1 [data-component=social-media]{display:none}}._gutenbergContent_zkyoo_1[data-template=article] else ._socialMedia_zkyoo_1{display:none}._gutenbergContent_zkyoo_1[data-template=featured-article][data-social=true] ._inner_zkyoo_1{max-width:600px}@container social-media (max-width:780px){._gutenbergContent_zkyoo_1[data-template=featured-article] ._socialMedia_zkyoo_1 [data-component=social-media]{display:none}}@media only screen and (max-width:780px){._gutenbergContent_zkyoo_1[data-template=featured-article] ._socialMedia_zkyoo_1 [data-component=social-media]{display:none}}._gutenbergContent_zkyoo_1[data-template=featured-article] else ._socialMedia_zkyoo_1{display:none}._gutenbergContent_zkyoo_1[data-template=homepage] ._inner_zkyoo_1>*,._gutenbergContent_zkyoo_1[data-template=hub] ._inner_zkyoo_1>*{margin-left:auto;margin-right:auto;width:100%}._gutenbergContent_zkyoo_1[data-template=homepage] ._inner_zkyoo_1{display:flex;flex-direction:column}._gutenbergContent_zkyoo_1[data-template=homepage] ._inner_zkyoo_1>*{margin-block:0}._gutenbergContent_zkyoo_1[data-template=homepage] ._inner_zkyoo_1>*+*{margin-block-start:var(--s6)}@container homepage (max-width:40rem){._gutenbergContent_zkyoo_1[data-template=homepage] [data-component=cards-module-a]{margin-block-start:var(--s0)}._gutenbergContent_zkyoo_1[data-template=homepage] [data-component=cards-special-coverage]{margin-block-start:var(--s2)}._gutenbergContent_zkyoo_1[data-template=homepage] [data-component=newsletter],._gutenbergContent_zkyoo_1[data-template=homepage] [data-component=promotion]{margin-block-start:var(--s5)}}._gutenbergContent_zkyoo_1[data-inner-width=content] ._inner_zkyoo_1>*{margin-left:auto;margin-right:auto;max-width:100%}._gutenbergContent_zkyoo_1[data-inner-width=content] ._inner_zkyoo_1>.alignfull{max-width:var(--nova--full--width)}._gutenbergContent_zkyoo_1[data-inner-width=content] ._inner_zkyoo_1>.alignwide{max-width:var(--nova--breakpoint--width)}._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>:not(.wp-block-separator){max-width:var(--nova--site--width);width:calc(100% - 2rem)}._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>.alignwide,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>.wp-block-columns,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>.wp-block-cover,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>[data-full-width=true]{max-width:unset;width:100%}._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>blockquote,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h1,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h2,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h3,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h4,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h5,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>h6,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>ol,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>p,._gutenbergContent_zkyoo_1[data-inner-width=site] ._inner_zkyoo_1>ul{max-width:var(--nova--content--width)}._gutenbergContent_zkyoo_1 ._inner_zkyoo_1.wp-align-wide{max-width:100%}._gutenbergContent_zkyoo_1 ._inner_zkyoo_1 iframe:not([data-component=ad-unit]):not([id^=google_ads]){aspect-ratio:16/9;width:100%}._gutenbergContent_zkyoo_1[data-template=hub]{padding-bottom:4rem}._gutenbergContent_zkyoo_1[data-template=hub]>*+*{margin-block-start:var(--s3)}._gutenbergContent_zkyoo_1[data-template=hub] .alignwide figcaption,._gutenbergContent_zkyoo_1[data-template=hub] [data-align=alignwide] figcaption{max-width:calc(var(--nova--site--width) - var(--s1));width:calc(100% - 2rem)}._gutenbergContent_zkyoo_1 .is-style-specs table{border:.12rem solid #000;border-collapse:collapse}._gutenbergContent_zkyoo_1 .is-style-specs td{border:1px solid #ccc;font-family:var(--nova--font-family--helvetica);font-size:1rem;line-height:1.125;padding:1rem}@media only screen and (max-width:768px){._gutenbergContent_zkyoo_1 .is-style-specs td{display:block}}._gutenbergContent_zkyoo_1 .is-style-specs tr:first-child td{border-top:0}._gutenbergContent_zkyoo_1 .is-style-specs tr:last-child td{border-bottom:0}._gutenbergContent_zkyoo_1 .is-style-specs tr td:first-child{border-left:0}@media only screen and (max-width:768px){._gutenbergContent_zkyoo_1 .is-style-specs tr td:first-child{border-bottom:0}}._gutenbergContent_zkyoo_1 .is-style-specs tr td:last-child{border-right:0}@media only screen and (max-width:768px){._gutenbergContent_zkyoo_1 .is-style-specs tr td:last-child{border:0;padding-top:0}}._gutenbergContent_zkyoo_1 .is-style-specs tr{vertical-align:top}._gutenbergContent_zkyoo_1 .is-style-specs a{color:#000;text-decoration:underline}._gutenbergContent_zkyoo_1 .is-style-specs tr>td:first-of-type{font-weight:600;text-transform:uppercase}._gutenbergContent_zkyoo_1 .is-cons-style,._gutenbergContent_zkyoo_1 .is-pros-style,._gutenbergContent_zkyoo_1 [data-style=is-cons-style],._gutenbergContent_zkyoo_1 [data-style=is-pros-style]{display:inline-flex;line-height:1.1875rem;margin-bottom:.5rem}._gutenbergContent_zkyoo_1 .is-cons-style:last-child,._gutenbergContent_zkyoo_1 .is-pros-style:last-child,._gutenbergContent_zkyoo_1 [data-style=is-cons-style]:last-child,._gutenbergContent_zkyoo_1 [data-style=is-pros-style]:last-child{margin-bottom:0}._gutenbergContent_zkyoo_1 .is-cons-style::before,._gutenbergContent_zkyoo_1 .is-pros-style::before,._gutenbergContent_zkyoo_1 [data-style=is-cons-style]::before,._gutenbergContent_zkyoo_1 [data-style=is-pros-style]::before{background-repeat:no-repeat;content:"";display:inline-block;flex-shrink:0;height:1.125rem;width:1.375rem}._gutenbergContent_zkyoo_1 .is-pros-style::before,._gutenbergContent_zkyoo_1 [data-style=is-pros-style]::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='18' height='18'%3E%3Cpath d='M9 0a9 9 0 1 0 9 9 9.01 9.01 0 0 0-9-9Zm4.417 6.673-4.982 5.876a.648.648 0 0 1-.437.225h-.051a.622.622 0 0 1-.418-.154l-2.874-2.462a.645.645 0 0 1 .842-.977l2.379 2.044 4.558-5.387a.646.646 0 0 1 .984.836Z' fill='%2300d084'/%3E%3C/svg%3E")}._gutenbergContent_zkyoo_1 .is-cons-style::before,._gutenbergContent_zkyoo_1 [data-style=is-cons-style]::before{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='18' height='18'%3E%3Cpath d='M9 0a9 9 0 1 0 9 9 9.01 9.01 0 0 0-9-9Zm4.406 13.407a.692.692 0 0 1-.979 0L9 9.979l-3.426 3.426a.692.692 0 1 1-.979-.979L8.02 9 4.594 5.574a.692.692 0 0 1 .979-.979l3.426 3.426 3.427-3.427a.692.692 0 0 1 .979.979L9.978 9l3.428 3.428a.692.692 0 0 1 0 .979Z' fill='%23cf2e2e'/%3E%3C/svg%3E")}._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1>[data-component=cards-feature],._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1>[data-component=cards-special-coverage],._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1>[data-component=newsletter]{margin-block-start:var(--s5)}._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1>[data-component=cards-module-a]{margin-block-start:var(--s4)}._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1 [data-component=promotion]{margin-block-start:var(--s2)}@container gutenberg-content (max-width:40rem){._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1 [data-component=cards-module-a]{margin-block-start:var(--s0)}._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1 [data-component=cards-special-coverage]{margin-block-start:var(--s2)}._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1 [data-component=newsletter],._gutenbergContent_q5ohj_1[data-template=homepage] ._inner_q5ohj_1 [data-component=promotion]{margin-block-start:var(--s5)}}._gutenbergContent_q5ohj_1[data-template=article] ._inner_q5ohj_1 [data-component=cards-related-content] a,._gutenbergContent_q5ohj_1[data-template=featured-article] ._inner_q5ohj_1 [data-component=cards-related-content] a,._gutenbergContent_q5ohj_1[data-template=hub] ._inner_q5ohj_1 [data-component=cards-related-content] a{color:#000}._gutenbergContent_q5ohj_1[data-template=hub] [data-component=menu] a{color:currentColor}._gutenbergContent_q5ohj_1[data-template=hub] [data-component=menu] a:hover{color:currentColor}._gutenbergContent_q5ohj_1 #pmc-gallery-vertical{display:block}._gutenbergContent_q5ohj_1 .c-gallery-vertical-slide__photo-credit-wrapper*{font-family:var(--indiewire--font-family--realist)}._gutenbergContent_q5ohj_1 .c-gallery-vertical .c-gallery-vertical-featured-image__share-icon{background:var(--indiewire--color--blue)}._gutenbergContent_q5ohj_1 .wp-block-pullquote,._gutenbergContent_q5ohj_1 blockquote{background-color:inherit;border:none;color:inherit;padding:var(--s1)}._gutenbergContent_q5ohj_1 .wp-block-pullquote>blockquote cite,._gutenbergContent_q5ohj_1 blockquote>blockquote cite{border-top:1px solid var(--nova--color--black);display:inline-block;margin-top:var(--s0);padding-bottom:12px;padding-top:12px}._header_16zaz_1{container-type:inline-size;container-name:header;box-shadow:0 3px 6px rgba(0,0,0,.0823529412)}._header_16zaz_1 [data-component=header-mobile]{display:none}._header_16zaz_1 ._bottom_16zaz_1,._header_16zaz_1 ._top_16zaz_1{background-color:#fff}._header_16zaz_1 ._bottom_16zaz_1 ._inner_16zaz_1,._header_16zaz_1 ._top_16zaz_1 ._inner_16zaz_1{display:flex;gap:var(--s-4);justify-content:space-between;margin-left:auto;margin-right:auto;max-width:var(--nova--site--width);width:calc(100% - 2rem)}._header_16zaz_1 ._bottom_16zaz_1 ._inner_16zaz_1>*,._header_16zaz_1 ._top_16zaz_1 ._inner_16zaz_1>*{align-items:center;display:flex}._header_16zaz_1 ._bottom_16zaz_1 ._inner_16zaz_1>:nth-child(2),._header_16zaz_1 ._top_16zaz_1 ._inner_16zaz_1>:nth-child(2){flex-grow:1;justify-content:center}._header_16zaz_1 ._bottom_16zaz_1 ._inner_16zaz_1>:nth-child(3),._header_16zaz_1 ._top_16zaz_1 ._inner_16zaz_1>:nth-child(3){justify-content:flex-end}._header_16zaz_1 ._top_16zaz_1{border-bottom:1px solid #d3d3d3;padding:1.5rem 0}._header_16zaz_1 ._top_16zaz_1 ._inner_16zaz_1{align-items:center;height:55px;position:relative}._header_16zaz_1 ._top_16zaz_1 ._logo_16zaz_1{position:absolute;left:50%;right:50%;transform:translateX(-50%);height:100%}._header_16zaz_1 ._top_16zaz_1 ._logo_16zaz_1 a{color:currentColor;display:block;line-height:0;margin:0;padding:0;height:100%}._header_16zaz_1 ._top_16zaz_1 ._logo_16zaz_1 [data-component=icon]{height:100%;width:100%}._header_16zaz_1 ._bottom_16zaz_1 [data-inline=true] [data-alias=menu__list]{gap:2rem}._header_16zaz_1 ._bottom_16zaz_1 [data-component=button] button{padding:1rem 0}@container header (max-width:768px){._header_16zaz_1 ._bottom_16zaz_1,._header_16zaz_1 ._top_16zaz_1{display:none}._header_16zaz_1 [data-component=header-mobile]{display:flex}}._header_16zaz_1 [data-alias=header__hide-mega-menu]{display:none}._header_16zaz_1._hasMegaMenuOpen_16zaz_1 [data-alias=header__hide-mega-menu]{display:block}._header_16zaz_1._hasMegaMenuOpen_16zaz_1 [data-alias=header__show-mega-menu]{display:none}._header_1b0sh_1 [data-alias=menu__list] a:hover{text-decoration:none}._headerFairchildMedia_187q4_1 ._inner_187q4_1{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s5);justify-content:center}._headerFairchildMedia_187q4_1 [data-component=menu][data-inline=true] [data-alias=menu__list]{gap:var(--s3)}._headerMobile_tee1i_1{border-top:1px solid #cecece;border-bottom:1px solid #cecece;background-color:#fff;max-width:100%}._headerMobile_tee1i_1 ._inner_tee1i_1{display:flex;gap:var(--s-4);justify-content:space-between;height:53px}._headerMobile_tee1i_1 ._inner_tee1i_1>*{align-items:center;display:flex}._headerMobile_tee1i_1 ._inner_tee1i_1>:nth-child(2){flex-grow:1;justify-content:center}._headerMobile_tee1i_1 ._inner_tee1i_1>:nth-child(3){justify-content:flex-end}._headerMobile_tee1i_1 ._inner_tee1i_1 [data-component=button] button{padding:1rem}._headerMobile_tee1i_1 ._inner_tee1i_1 ._logo_tee1i_1 a{color:#000;display:block;line-height:0;margin:0;padding:1rem}._headerMobile_tee1i_1 ._inner_tee1i_1 ._logo_tee1i_1 [data-component=icon]{height:25px;width:100%}._headerMobile_tee1i_1 ._inner_tee1i_1 ._left_tee1i_1{display:flex;flex-shrink:0;gap:1rem;justify-content:space-around;padding-right:1rem}._headerMobile_tee1i_1 ._inner_tee1i_1 ._center_tee1i_1{display:flex;flex-direction:column;overflow:hidden;justify-content:center}._headerMobile_tee1i_1 ._inner_tee1i_1 ._center_tee1i_1>*{margin-block:0}._headerMobile_tee1i_1 ._inner_tee1i_1 ._center_tee1i_1>*+*{margin-block-start:var(--s0)}._headerMobile_tee1i_1 ._inner_tee1i_1 ._right_tee1i_1{border-right:none;display:flex;gap:1rem;justify-content:space-around;padding-left:1rem}._headerSearch_1de4s_1{--header-search--background-color:#BABABA;--header-search--button--background-color:#5B619A;--header-search--button--color:#FFFFFF;--header-search--button--font-family:var(--nova--font-family--helvetica);--header-search--button--font-size:16px;--header-search--input--color:#FFFFFF;--header-search--input--font:normal normal normal 16px/16px 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._primaryHeaders_lehak_1{position:relative}._headerWrapper_lehak_1 ._primaryHeaders_lehak_1 [data-component=header-sticky],._headerWrapper_lehak_1 ._primaryHeaders_lehak_1 [data-component=header]{width:100%}._headerWrapper_lehak_1 ._primaryHeaders_lehak_1 [data-component=header]{position:relative;opacity:1}._headerWrapper_lehak_1 ._primaryHeaders_lehak_1 [data-component=header-sticky]{display:none;transform:translateY(-100%)}._headerWrapper_lehak_1._isSticky_lehak_1 [data-component=header-sticky],[data-sticky-header=true] ._headerWrapper_lehak_1 [data-component=header-sticky]{display:block;position:fixed;top:var(--login-bar-height);animation-name:_slideDown_lehak_1;animation-duration:250ms;animation-fill-mode:forwards;transform:translateY(0)}._headerWrapper_lehak_1 [data-alias=header__hide-mega-menu]{display:none}._headerWrapper_lehak_1 [data-component=mega-menu-wrapper]{--mega-menu-top-offset:var(--login-bar-height);height:100%;left:0;min-height:100vh;overflow-x:hidden;overflow-y:scroll;position:fixed;width:100%;z-index:var(--mega-menu--default--z-index);top:var(--mega-menu-top-offset);opacity:0;pointer-events:none;transform:translateY(calc(-100% - var(--mega-menu-top-offset)));visibility:hidden;transition:opacity .3s cubic-bezier(.455, .03, .515, .955),transform .3s cubic-bezier(.215, .61, .355, 1),visibility .3s cubic-bezier(.215, .61, .355, 1)}._headerWrapper_lehak_1._hasMegaMenuOpen_lehak_1 [data-component=mega-menu-wrapper],body[data-mega-menu-open=true] ._headerWrapper_lehak_1 [data-component=mega-menu-wrapper]{opacity:1;pointer-events:initial;transform:translateY(0);visibility:visible}._headerWrapper_lehak_1._hasMegaMenuOpen_lehak_1 [data-alias=header__hide-mega-menu],body[data-mega-menu-open=true] ._headerWrapper_lehak_1 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[data-component=header-search]{display:block}._headerWrapper_lehak_1._hasSearchBarOpen_lehak_1 [data-alias=header__hide-search],body[data-search-open=true] ._headerWrapper_lehak_1 [data-alias=header__hide-search]{display:block}._headerWrapper_lehak_1._hasSearchBarOpen_lehak_1 [data-alias=header__show-search],body[data-search-open=true] ._headerWrapper_lehak_1 [data-alias=header__show-search]{display:none}._icon_1n8vg_1{align-items:baseline;display:inline-flex;height:var(--s0)}._icon_1n8vg_1 svg{fill:currentColor;height:100%}._icon_180zp_1[data-icon-name=full-arrow]{height:var(--s-2)}._imageWrapper_1fdyb_1{display:flex;flex-direction:column;margin:0}._imageWrapper_1fdyb_1>*{margin-block:0}._imageWrapper_1fdyb_1>*+*{margin-block-start:0.25rem}._imageWrapper_1fdyb_1[data-ratio=oneByOne] ._image_1fdyb_1{aspect-ratio:1;overflow:hidden;display:flex;justify-content:center;align-items:center}._imageWrapper_1fdyb_1[data-ratio=oneByOne] 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._image_1fdyb_1{aspect-ratio:0.8;overflow:hidden;display:flex;justify-content:center;align-items:center}._imageWrapper_1fdyb_1[data-ratio=fourByFive] ._image_1fdyb_1>img,._imageWrapper_1fdyb_1[data-ratio=fourByFive] ._image_1fdyb_1>video{inline-size:100%;block-size:100%;object-fit:cover}._imageWrapper_1fdyb_1[data-ratio=fiveByFour] ._image_1fdyb_1{aspect-ratio:1.25;overflow:hidden;display:flex;justify-content:center;align-items:center}._imageWrapper_1fdyb_1[data-ratio=fiveByFour] ._image_1fdyb_1>img,._imageWrapper_1fdyb_1[data-ratio=fiveByFour] ._image_1fdyb_1>video{inline-size:100%;block-size:100%;object-fit:cover}._imageWrapper_1fdyb_1[data-ratio=sixteenByNine] ._image_1fdyb_1{aspect-ratio:1.7777777778;overflow:hidden;display:flex;justify-content:center;align-items:center}._imageWrapper_1fdyb_1[data-ratio=sixteenByNine] ._image_1fdyb_1>img,._imageWrapper_1fdyb_1[data-ratio=sixteenByNine] ._image_1fdyb_1>video{inline-size:100%;block-size:100%;object-fit:cover}._imageWrapper_1fdyb_1[data-ratio=nineBySixteen] ._image_1fdyb_1{aspect-ratio:0.5625;overflow:hidden;display:flex;justify-content:center;align-items:center}._imageWrapper_1fdyb_1[data-ratio=nineBySixteen] ._image_1fdyb_1>img,._imageWrapper_1fdyb_1[data-ratio=nineBySixteen] ._image_1fdyb_1>video{inline-size:100%;block-size:100%;object-fit:cover}._imageWrapper_1fdyb_1[hidden] ._image_1fdyb_1{display:none}._imageWrapper_1fdyb_1 ._image_1fdyb_1{position:relative;text-align:center;width:100%}._imageWrapper_1fdyb_1 ._image_1fdyb_1 img{width:100%}@media only screen and (max-width:582px){._imageWrapper_1fdyb_1 ._imageMeta_1fdyb_1{max-width:var(--nova--site--width);width:calc(100% - 2rem)}}._imageWrapper_1fdyb_1 ._imageMeta_1fdyb_1 *{display:inline}._imageWrapper_1fdyb_1 ._badge_1fdyb_1{align-items:center;background-color:#000;bottom:var(--s-4);color:#fff;display:flex;font-size:var(--s-2);gap:var(--s-6);left:var(--s-4);padding:var(3px 5px);position:absolute;text-transform:uppercase;z-index:var(--content-image-badges--z-index)}._imageWrapper_1fdyb_1 ._badge_1fdyb_1 svg{width:11px;height:11px;fill:white}._imageWrapper_1fdyb_1 ._videoPreview_1fdyb_1{bottom:var(--s-4);cursor:pointer;left:var(--s-4);padding:3px 5px;position:absolute;width:clamp(40px,18%,72px);height:clamp(45px,28%,72px)}._imageWrapper_1fdyb_1:hover ._videoPreview_1fdyb_1 .play-icon__videoPlayBorder{stroke-dashoffset:0;stroke:#FFFFFF;transition:stroke-dashoffset .5s cubic-bezier(.445, .05, .55, .95),stroke .2s cubic-bezier(.445, .05, .55, .95)}._imageWrapper_1fdyb_1[data-round=true] img{border-radius:100%}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1{width:100%;height:100%}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1 svg{width:100%;height:100%;overflow:initial}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1 svg .play-icon__videoPlayFill{fill:rgb(16,17,25);stroke:var(--nova--color--primary);fill:rgb(16,17,25)}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1 svg .play-icon__videoPlayBorder{transform:rotate(-90deg);transform-origin:center;stroke:rgba(255,255,255,0);transition:stroke-dashoffset .5s cubic-bezier(.445, .05, .55, .95),stroke .5s cubic-bezier(.445, .05, .55, .95)}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1 svg .play-icon__videoPlayIcon{fill:#FFFFFF}._imageWrapper_1fdyb_1 ._playIcon_1fdyb_1 svg:hover .play-icon__videoPlayBorder{stroke-dashoffset:0;stroke:#FFFFFF;transition:stroke-dashoffset .5s cubic-bezier(.445, .05, .55, .95),stroke .2s cubic-bezier(.445, .05, .55, .95)}._imageWrapper_1m0la_1 ._playIcon_1m0la_1 svg .play-icon__videoPlayFill{stroke:var(--indiewire--color--blue)}._link_4y2pz_1{--link--color:--link--link--color;--link--color--on-hover:var(--nova--color--primary);cursor:pointer;color:var(--link--color)}._link_4y2pz_1:hover{color:var(--link--color--on-hover)}._megaMenuFooter_1k23c_1{container-type:inline-size;container-name:mega-menu-footer;background-color:#fff;border-top:1px solid #dcdcdc;max-width:100%}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1,._megaMenuFooter_1k23c_1 ._top_1k23c_1{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:flex-start;justify-content:space-between;padding:1rem 0;margin-left:auto;margin-right:auto;max-width:var(--nova--megamenu--width);width:calc(100% - 2rem)}._megaMenuFooter_1k23c_1 ._top_1k23c_1{display:flex;flex-wrap:wrap;gap:var(--s1);align-items:center;border-bottom:1px solid #000}._megaMenuFooter_1k23c_1 ._top_1k23c_1>:first-child{flex-basis:300px;flex-grow:1}._megaMenuFooter_1k23c_1 ._top_1k23c_1>:last-child{flex-basis:0;flex-grow:999;min-inline-size:50%}@container mega-menu-footer (max-width:550px){._megaMenuFooter_1k23c_1 ._top_1k23c_1 [data-component=social-media]{flex-direction:column}}@media only screen and (max-width:550px){._megaMenuFooter_1k23c_1 ._top_1k23c_1 [data-component=social-media]{flex-direction:column}}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1{display:flex;flex-wrap:wrap;gap:var(--s1);align-items:center;justify-content:space-between}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1>*{flex-grow:1;flex-basis:calc((60rem - 100%) * 999)}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1>:nth-last-child(n+4),._megaMenuFooter_1k23c_1 ._bottom_1k23c_1>:nth-last-child(n+4)~*{flex-basis:100%}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-component=menu] li a{font-family:var(--nova--font-family--arial);font-size:12px;text-transform:uppercase}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 ._copyright_1k23c_1{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:flex-start;align-items:center;justify-content:flex-end}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-alias=mega-menu-footer__copyright-text]{font-family:var(--nova--font-family--arial);font-size:10px;letter-spacing:.1px;line-height:18px}@container mega-menu-footer (max-width:550px){._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-component=menu] [data-alias=menu__list]{margin:auto}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-component=menu] [data-alias=menu__list] [data-component=menu-item] li a{font-size:10px}}@media only screen and (max-width:550px){._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-component=menu] [data-alias=menu__list]{margin:auto}._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 [data-component=menu] [data-alias=menu__list] [data-component=menu-item] li a{font-size:10px}}@container mega-menu-footer (max-width:60rem){._megaMenuFooter_1k23c_1 ._bottom_1k23c_1 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a{color:currentColor;display:block;line-height:0;margin:0}._megaMenuHeader_1hvaz_1 ._inner_1hvaz_1 ._logo_1hvaz_1 [data-component=icon]{justify-content:center;height:35px}@container mega-menu-header (max-width:768px){._megaMenuHeader_1hvaz_1 ._inner_1hvaz_1 ._logo_1hvaz_1 [data-component=icon]{width:100%}}@media only screen and (max-width:768px){._megaMenuHeader_1hvaz_1 ._inner_1hvaz_1 ._logo_1hvaz_1 [data-component=icon]{width:100%}}._megaMenuHeader_1hvaz_1 ._inner_1hvaz_1 ._searchForm_1hvaz_1{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:flex-start;justify-content:space-between}._megaMenuHeader_1hvaz_1 ._inner_1hvaz_1 ._searchForm_1hvaz_1 [data-component=search-form]{flex:1}._megaMenuWrapper_1ew51_1{container-type:inline-size;container-name:mega-menu-wrapper;background-color:#fff}._megaMenuWrapper_1ew51_1 ._menus_1ew51_1{margin-left:auto;margin-right:auto;max-width:var(--nova--megamenu--width)}@container mega-menu-wrapper (min-width:768px){._megaMenuWrapper_1ew51_1 ._menus_1ew51_1{width:calc(100% - 2rem)}}._megaMenuWrapper_1ew51_1 ._menus_1ew51_1 ._inner_1ew51_1{display:grid;grid-gap:var(--s6) var(--s7)}@supports (width:min(230px,100%)){._megaMenuWrapper_1ew51_1 ._menus_1ew51_1 ._inner_1ew51_1{grid-template-columns:repeat(auto-fit,minmax(min(230px,100%),1fr))}}@container mega-menu-wrapper (max-width:768px){._megaMenuWrapper_1ew51_1 ._menus_1ew51_1 ._inner_1ew51_1{grid-template-columns:1fr;gap:0;padding:0}}@container mega-menu-wrapper (max-width:768px){._megaMenuWrapper_1ew51_1 ._menus_1ew51_1 ._inner_1ew51_1 [data-alias=menu__nav]>:first-child{padding-left:1rem;padding-right:1rem}}._menu_1bvzy_1 [data-alias=menu__accordion__hide-button],._menu_1bvzy_1 [data-alias=menu__accordion__show-button]{visibility:hidden;height:0}._menu_1bvzy_1 [data-alias=menu__accordion__hide-button] [data-component=icon],._menu_1bvzy_1 [data-alias=menu__accordion__show-button] [data-component=icon]{height:12px}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1>*+*{margin-block-start:var(--s-4)}@container footer (max-width:768px){._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1 ._headingWrapper_1bvzy_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}@container mega-menu-wrapper (max-width:768px){._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1 ._headingWrapper_1bvzy_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}@media only screen and (max-width:768px){._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ._inner_1bvzy_1 ._headingWrapper_1bvzy_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1bvzy_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1bvzy_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1bvzy_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}._menu_1bvzy_1[data-inline=false] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-inline=false] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-inline=false] ._inner_1bvzy_1>*+*{margin-block-start:var(--s0)}._menu_1bvzy_1[data-inline=false] ._inner_1bvzy_1 [data-alias=menu__list] li a{display:inline-block;padding:.5rem 0;width:100%}._menu_1bvzy_1[data-inline=true] ._inner_1bvzy_1{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:flex-start;flex-wrap:nowrap}._menu_1bvzy_1[data-inline=true] [data-alias=menu__list]{align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:flex-start;list-style-type:none;padding-left:0;margin-top:0;margin-bottom:0}._menu_1bvzy_1[data-inline=true] [data-alias=menu__list] li{display:flex;align-items:center}._menu_1bvzy_1[data-inline=true] [data-alias=menu__list] li a{display:inline-block}._menu_1bvzy_1[data-theme=mega-menu]{padding:2rem 0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*+*{margin-block-start:var(--s-4)}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1{border-bottom:1px solid #000;padding-bottom:.5rem}@container footer (max-width:768px){._menu_1bvzy_1[data-theme=mega-menu]{padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1{border-bottom:1px solid #dcdcdc;padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem 0 1rem 1rem}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li{background-color:#f5f5f5;border-bottom:1px solid #dcdcdc;width:100%}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li a{color:#000;padding:1rem!important}._menu_1bvzy_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--mega-menu-expanded-bg,#5b619a);color:#fff}}@container mega-menu-wrapper (max-width:768px){._menu_1bvzy_1[data-theme=mega-menu]{padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1{border-bottom:1px solid #dcdcdc;padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem 0 1rem 1rem}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li{background-color:#f5f5f5;border-bottom:1px solid #dcdcdc;width:100%}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li a{color:#000;padding:1rem!important}._menu_1bvzy_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--mega-menu-expanded-bg,#5b619a);color:#fff}}@media only screen and (max-width:768px){._menu_1bvzy_1[data-theme=mega-menu]{padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=mega-menu] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1{border-bottom:1px solid #dcdcdc;padding:0}._menu_1bvzy_1[data-theme=mega-menu] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem 0 1rem 1rem}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li{background-color:#f5f5f5;border-bottom:1px solid #dcdcdc;width:100%}._menu_1bvzy_1[data-theme=mega-menu] [data-alias=menu__list] li a{color:#000;padding:1rem!important}._menu_1bvzy_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--mega-menu-expanded-bg,#5b619a);color:#fff}}._menu_1bvzy_1[data-theme=footer] [data-alias=menu__list]{margin-block-start:var(--s-4)}@container footer (max-width:768px){._menu_1bvzy_1[data-theme=footer]{box-sizing:content-box;max-inline-size:var(--nova--site--width);margin-inline:auto;text-align:inherit;padding-inline-start:0;padding-inline-end:0;width:100%}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{border:1px solid #fff}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1{padding:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem}._menu_1bvzy_1[data-theme=footer] [data-alias=menu__list] li a{padding:1rem!important}}@container mega-menu-wrapper (max-width:768px){._menu_1bvzy_1[data-theme=footer]{box-sizing:content-box;max-inline-size:var(--nova--site--width);margin-inline:auto;text-align:inherit;padding-inline-start:0;padding-inline-end:0;width:100%}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{border:1px solid #fff}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1{padding:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem}._menu_1bvzy_1[data-theme=footer] [data-alias=menu__list] li a{padding:1rem!important}}@media only screen and (max-width:768px){._menu_1bvzy_1[data-theme=footer]{box-sizing:content-box;max-inline-size:var(--nova--site--width);margin-inline:auto;text-align:inherit;padding-inline-start:0;padding-inline-end:0;width:100%}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{border:1px solid #fff}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1{display:flex;flex-direction:column}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*{margin-block:0}._menu_1bvzy_1[data-theme=footer] ._inner_1bvzy_1>*+*{margin-block-start:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1{padding:0}._menu_1bvzy_1[data-theme=footer] ._headingWrapper_1bvzy_1 [data-alias=menu__heading]{padding-left:1rem}._menu_1bvzy_1[data-theme=footer] [data-alias=menu__list] li a{padding:1rem!important}}._menu_1bvzy_1{container-name:menu}._menu_1bvzy_1 ._toggleButton_1bvzy_1{display:none}._menu_1bvzy_1 ._screenReaderText_1bvzy_1{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal}._menu_1vhw5_1 [data-alias=menu__accordion__hide-button],._menu_1vhw5_1 [data-alias=menu__accordion__show-button]{visibility:hidden;height:0}._menu_1vhw5_1 [data-alias=menu__accordion__hide-button] [data-component=icon],._menu_1vhw5_1 [data-alias=menu__accordion__show-button] [data-component=icon]{height:12px}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1{display:flex;flex-direction:column}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1>*{margin-block:0}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1>*+*{margin-block-start:var(--s-4)}@container footer (max-width:768px){._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1 ._headingWrapper_1vhw5_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}@container mega-menu-wrapper (max-width:768px){._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1 ._headingWrapper_1vhw5_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}@media only screen and (max-width:768px){._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__heading] a{padding:1rem 0;width:100%}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ._inner_1vhw5_1 ._headingWrapper_1vhw5_1{width:100%;align-items:center;display:flex;flex-wrap:wrap;gap:var(--s0);justify-content:space-between}._menu_1vhw5_1[data-accordionify=true][data-inline=false] ul[data-alias=menu__list]{display:none}._menu_1vhw5_1[data-accordionify=true][data-inline=false] [data-alias=menu__accordion__show-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-has-menu-items=false] [data-alias=menu__accordion__show-button]{visibility:hidden}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__hide-button]{visibility:visible;height:auto;padding:1rem}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] ul[data-alias=menu__list]{display:block}._menu_1vhw5_1[data-accordionify=true][data-inline=false][data-collapsible=expanded] [data-alias=menu__accordion__show-button]{display:none}}@container footer (max-width:768px){._menu_1vhw5_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--indiewire--color--blue);color:#fff}}@container mega-menu-wrapper (max-width:768px){._menu_1vhw5_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--indiewire--color--blue);color:#fff}}@media only screen and (max-width:768px){._menu_1vhw5_1[data-theme=mega-menu][data-collapsible=expanded]{border:none;background-color:var(--indiewire--color--blue);color:#fff}}._menuItem_k8deq_1 ._menuItemTextWrapper_k8deq_1{align-items:center;display:flex}._menuItem_k8deq_1 ._menuItem_k8deq_1{position:relative}._menuItem_k8deq_1 ._subMenuContainer_k8deq_1{background-color:#fff;border:1px solid #d0d0d0;box-shadow:5px 5px 10px rgba(0,0,0,.3411764706);display:none;max-height:250px;max-width:300px;overflow-y:auto;padding:20px 18px;position:absolute;z-index:var(--menu--default--z-index)}._menuItem_k8deq_1 ._subMenuContainer_k8deq_1 [data-component=text] a{padding:.5rem 0}._menuItem_k8deq_1[data-expanded=true] ._subMenuContainer_k8deq_1{display:block}._menuItem_k8deq_1 [data-component=icon]{height:var(--s-3)}._newsletter_p5e1w_1{container-type:inline-size;container-name:newsletter;width:100%}._newsletter_p5e1w_1 ._screenReaderText_p5e1w_1{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal}._newsletter_p5e1w_1 [data-alias=newsletter__disclaimer]{font-family:var(--nova--font-family--arial);font-size:12px;line-height:14px;margin-top:.5rem}._newsletter_p5e1w_1 [data-alias=newsletter__disclaimer] a{color:inherit;font-weight:inherit;text-decoration:underline}._newsletter_p5e1w_1 [data-alias=newsletter__disclaimer] a:hover{text-decoration:none}._newsletter_p5e1w_1 ._inner_p5e1w_1{display:flex;flex-wrap:wrap;gap:var(--s2);align-items:center}._newsletter_p5e1w_1 ._inner_p5e1w_1>*{flex-grow:1;flex-basis:calc((35rem - 100%) * 999)}._newsletter_p5e1w_1 ._inner_p5e1w_1>:nth-last-child(n+4),._newsletter_p5e1w_1 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function gtag() {dataLayer.push(arguments);} gtag('js', new Date()); gtag( 'config', 'G-3QZ1BLEPP5', { 'send_page_view': false } ); </script> <meta name="robots" content="max-image-preview:large"><link rel="alternate" type="application/rss+xml" title="IndieWire Feed" href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/feed/rss/"/><link rel="alternate" type="application/rss+xml" title="IndieWire » Commentary Feed" href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/c/features/commentary/feed/"/><link rel="alternate" type="application/rss+xml" title="IndieWire » Features Feed" href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/c/features/feed/"/> <!-- Swiftype Meta Tags Start --> <meta class="swiftype" name="content_type" data-type="string" content="Post"/> <meta class="swiftype" name="post_id" data-type="integer" content="1234889494"/> <meta class="swiftype" name="title" data-type="string" content="‘Barbie’ and ‘Oppenheimer’ Are Hits: 5 Lessons Hollywood Should Learn from Them"/> <meta class="swiftype" name="author" data-type="string" content="Eric Kohn"/> <meta class="swiftype" name="published_at" data-type="date" content="2023-07-29 10:00:00"/> <meta class="swiftype" name="image" data-type="enum" content="https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=300"/> <meta class="swiftype" name="comment_count" data-type="integer" content="0"/> <meta class="swiftype" name="tags" data-type="string" content="Barbie"/> <meta class="swiftype" name="tags" data-type="string" content="Eric Kohn's Column"/> <meta class="swiftype" name="tags" data-type="string" content="Oppenheimer"/> <meta class="swiftype" name="topics" data-type="string" content="Commentary"/> <meta class="swiftype" name="topics" data-type="string" content="Features"/> <meta class="swiftype" name="body" data-type="text" content="Kohn’s Corner is a weekly column about the challenges and opportunities of sustaining American film culture. After years of blockbuster production driven by prefabricated superhero fandom, the summer of Barbenheimer is an unexpected delight. “Barbie” and “Oppenheimer” show the potential for festival-anointed auteurs to worm their way into popular culture with smart and innovative projects. With “Barbie” already crossing half a billion dollars at the global box office and “Oppenheimer” at a formidable $300 million, the joint success of these very different movies seems to be telling Hollywood… something. The most obvious takeaway from Barbenheimer: Audiences want originality and invention, not endless sequels and variations on what came before. OK, let’s assume most studio bosses grasp this fundamental point. There’s more to it that. These films speak to a broader set of values and opportunities for studios to consider as they develop more movies that fickle audiences will consider worth their time. As the business takes a forced pause, perhaps there’s just enough time to incubate some good ideas for how to proceed once the strikes get sorted. Treat film festival curation as foundation for discovery. The directors of “Barbie” and “Oppenheimer” both benefited from the festival circuit early in their careers, but today the film festival model is more unstable than ever. It shouldn't be: Studios need it just as much as others on the sidelines. "Following" Nolan’s 1998 “Following” was a hidden gem at Slamdance that displayes his precise brand of enigmatic storytelling, while Gerwig was the toast of SXSW after her 2007 breakout performance in “Hannah Takes the Stairs” and her co-directing debut “Nights and Weekends” the following year. Anyone who saw these early projects could discern these directors’ singular perspectives, but — especially in Gerwig’s case — it took years for the studios to support their visions. Executives at the highest levels of Hollywood must take a closer look at how a well-programmed festival lineup can provide them with a sense of the directors worth their time. Don’t wait for the agents to figure it out for you. 2. Support visionary filmmakers early. Nolan went from “Following” to “Memento” before his first studio gig, “Insomnia.” By the time he was figuring out how to make Batman work with his aesthetic, he knew how to approach the commercial demands of the system with his own creative impulses. Ditto for “Barbie”: Gerwig graduated from the midsized arena of A24 production “Lady Bird” to the Paramount-produced “Little Women” adaptation before juggling the ginormous demands of “Barbie.” That’s not a combination that studios can do on autopilot. It requires filmmakers who grasp the particular demands of creating work on this scale and the sooner studios invest in that talent, the sooner they can learn the ropes. 3. Ideas first, brands second. “Barbie” is brand marketing on a massive scale and a shrewd takedown of the patriarchy. “Oppenheimer” is a gripping look at the constant threat of nuclear war. Both are driven by big ideas, but neither treat IP as an end unto itself. Audiences want to engage their brains; even escapist fantasies need an intellectual foundation to hold viewers' interest. 4. Lean into the density of the market. Barbenheimer might seem like a singular phenomena, but it doesn't have to be. Audiences are not a monolithic concept. Although a number of moviegoers who couldn’t get into sold-out “Barbie” screenings saw “Oppenheimer,” these movies succeeded because not all moviegoers think alike. Another Barbenheimer could be hiding in plain sight. Studios often steer clear of competition, but it might make more sense to consider what real competition looks like. If audiences have only one major option opening on any given weekend and it doesn’t square with their needs, they’re more inclined to stay home. Lean into the density of the market and take more risks by opening at busy times. 5. Don't try duplicate success. Mattel has plans for “Barbie” sequels as well as “Barney” and “Polly Pocket.” At this rate, I wouldn’t be surprised if “UNO: The Movie” comes next. We’ve been down this dicey route before with the Marvel Cinematic Universe. The constant sequels and world-building paid off in a major way early on, but Disney now has to deal with fatigue of its own making. The constant churn alienated the same viewers initially excited by the earlier work. Rather than attempting to replicate a formula, studios should consider why that formula can’t be replicated. (Because... Original filmmakers fostered by the festival circuit learned to navigate the system on their own terms.) Figure out what they want to make and let them make it well. Nolan has been the rare director with this luxury for years; now, Gerwig will join him. Let’s hope they get even more company. The business will only thrive when the artists do, too. As usual, I welcome feedback to this column: eric@indiewire.com"/> <!-- Swiftype Meta Tags End --> <style>img#wpstats{display:none}</style> <script type="text/javascript"> /* <![CDATA[ */ var pmc_site_config = {"rot13_hostname":"jjj.vaqvrjver.pbz","hostname":"www.indiewire.com","is_proxied":null}; /* ]]> */ </script> <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20230730181701/http://schema.org", "@type": "NewsArticle", "url": "https://web.archive.org/web/20230730181701/https://www.indiewire.com/features/commentary/barbenheimer-lessons-for-hollywood-1234889494/", "name": "IndieWire", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://web.archive.org/web/20230730181701/https://www.indiewire.com/features/commentary/barbenheimer-lessons-for-hollywood-1234889494/" }, "headline": "Barbenheimer Is a Hit: Here Are 5 Lessons For Hollywood", "datePublished": "2023-07-29T14:00:00+00:00", "dateModified": "2023-07-29T17:46:31+00:00", "articleBody": "The 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data-component="text" data-alias="" data-alignment="" data-theme="byline-lg" data-transform="" data-truncate="" id=""> By <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/author/eric-kohn/"><span>Eric Kohn</span></a> </div> <button class="_toggleButton_efxxd_1 _toggleButton_10ep9_1"> <div class="_icon_1n8vg_1 _icon_180zp_1" data-component="icon" data-icon-name="byline-plus"> <svg viewbox="0 0 15 15"><title>Plus icon</title><path d="M2.53 5.27H.74V.6h4.67v1.78H2.53v2.89zm10.34 7.45H9.98v1.79h4.67V9.84h-1.78v2.88zM9.98 2.38h2.89v2.89h1.78V.6H9.98v1.78zM2.53 9.84H.74v4.67h4.67v-1.79H2.53V9.84zM11 6.66H8.59V4.24H6.8v2.42H4.39v1.78H6.8v2.42h1.78V8.44H11V6.66z"/></svg> </div> </button> </div> <div class="_swingoutUI_efxxd_1 " data-alias="byline__swingout-ui"> <div class="_authorSwingout_178rg_1" data-component="author-swingout"> <div class="_inner_178rg_1"> <div class="_header_178rg_1"> <div class="_main_178rg_1"> <h3 class="_text_y9izu_1 _text_1xmba_1" 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href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/news/festivals/2023-tiff-hayao-miyazaki-the-boy-and-the-heron-open-festival-1234888793/" target="_self">TIFF 2023 to Open with ‘The Boy and the Heron,’ Hayao Miyazaki’s First Movie in 10 Years</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <time class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="article-header__timestamp" data-alignment="" data-theme="timestamp-lg" data-transform="" data-truncate="" id="" datetime="2023-07-29 10:00:00.000000-0400"> July 29, 2023 10:00 am </time> </div> </div> </div> </div> <div class="_sidebar_79iba_1"> <div class="_main_79iba_1"> <div class="" data-component="featured-media"> <figure class="_imageWrapper_1fdyb_1 _imageWrapper_1m0la_1" data-component="image" data-alias="" data-ratio="sixteenByNine" data-round="false"> <div class="_image_1fdyb_1 " data-alias="image__inner-img"> <img 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(Photo by Leon Neal/Getty Images)" height="1687" width="3000" srcset="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=3000&h=1687&crop=1&resize=600%2C337 600w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=3000&h=1687&crop=1&resize=125%2C70 125w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=3000&h=1687&crop=1&resize=660%2C370 660w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=3000&h=1687&crop=1&resize=300%2C168 300w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/GettyImages-1550515453.jpg?w=3000&h=1687&crop=1&resize=1200%2C675 1200w" sizes="(max-width: 3000px) 100vw, 3000px" loading="eager" decoding="async" fetchpriority="high" data-attachment-id="1234889505" data-wp-size="nova_size__sixteenbynine_xl_cropped"/> </div> <figcaption class="_imageMeta_1fdyb_1 "> <span class=""> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="" data-alignment="" data-theme="image-caption" data-transform="" data-truncate="" id=""> LONDON, ENGLAND - JULY 17: Customers try on costumes and sit in a pink Barbie car in a Selfridges window display to promote the "Barbie" movie at Selfridges on July 17, 2023 in London, England. 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data-has-icon="true" data-theme=""> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/features/commentary/barbenheimer-lessons-for-hollywood-1234889494/#respond" title="" target="_blank" rel="" attributes="" class="_inner_1c1p2_1 _inner_jtgqm_1" data-alias="button__inner"> <div class="_icon_1n8vg_1 _icon_180zp_1" data-component="icon" data-icon-name="comment"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" id="chat-bubble"><path d="M17,7H7A1,1,0,0,0,7,9H17a1,1,0,0,0,0-2Zm0,4H7a1,1,0,0,0,0,2H17a1,1,0,0,0,0-2Zm2-9H5A3,3,0,0,0,2,5V15a3,3,0,0,0,3,3H16.59l3.7,3.71A1,1,0,0,0,21,22a.84.84,0,0,0,.38-.08A1,1,0,0,0,22,21V5A3,3,0,0,0,19,2Zm1,16.59-2.29-2.3A1,1,0,0,0,17,16H5a1,1,0,0,1-1-1V5A1,1,0,0,1,5,4H19a1,1,0,0,1,1,1Z"></path></svg> </div> <span data-alias="button__text"> Talk </span> </a> </div> </li> </ul> </div> </div> <div class="_inner_zkyoo_1 _inner_q5ohj_1" data-alias="gutenberg-content__content"> <p><em><a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/kohns-corner/"><strong>Kohn’s Corner</strong></a> is a <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/eric-kohns-column/"><strong>weekly column</strong></a> about the challenges and opportunities of sustaining American <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/film/"><strong>film</strong></a> culture.</em></p> <p>After years of blockbuster production driven by prefabricated superhero fandom, the summer of Barbenheimer is an unexpected delight. “<a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/barbie/" id="auto-tag_barbie" data-tag="barbie">Barbie</a>” and “<a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/oppenheimer/" id="auto-tag_oppenheimer" data-tag="oppenheimer">Oppenheimer</a>” show the potential for festival-anointed auteurs to worm their way into popular culture with smart and innovative projects. With “Barbie” already crossing half a billion dollars at the global box office and “Oppenheimer” at a formidable $300 million, the joint success of these very different movies seems to be telling Hollywood… something.</p> <p>The most obvious takeaway from Barbenheimer: Audiences want originality and invention, not endless sequels and variations on what came before. OK, let’s assume most studio bosses grasp this fundamental point. There’s more to it that. These films speak to a broader set of values and opportunities for studios to consider as they develop more movies that fickle audiences will consider worth their time. <div class="_adUnit_13tjm_1" data-component="ad-unit" data-ad-empty="false"> <div class="_inner_13tjm_1" data-alias="ad-unit__inner"> <div class="admz " id="adm-inline-article-ad-1"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10"> <div id="gpt-iw-article-mid-article-uid0" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-iw-article-mid-article-uid0' ) .setTargeting( 'pos', ["mid","mid-article1","mid-articleX","mid-article"] ) .setSubAdUnitPath("ros\/mid-article") .addSize([[300,250],[300,251],[620,350],[2,4],[4,2],[2,2]]) .setClsOptimization("minsize") ; }); </script> </div> </div> </div> </div> </div> </div> <div class="_cardsRelatedContent_fxecd_1 _cardsRelatedContent_6j750_1" data-component="cards-related-content"> <div> <div class="_cards_car6p_1 " data-component="cards" data-collapse-to-xs="false" data-layout="inline" data-size="md" data-spacing="s-3" data-cards-spacing="s0"> <div class="_inner_car6p_1 " data-alias="cards__inner"> <div class="_heading_car6p_1 " data-alias="cards__heading-wrapper"> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="cards__heading" data-alignment="" data-theme="heading-primary-md" data-transform="" data-truncate="" id=""> Related Stories </div> </div> <div class="" data-alias="cards__inner-wrapper"> <div class="_card_504re_1 _card_150tt_1" data-post-id="1234889548" data-component="card" data-has-background="false" data-layout-size="xs" data-layout="sidebar" data-main-alignment="s0" data-main-spacing="s0" data-media-position=""> <div class="" data-alias="card__inner"> <div class="" data-alias="card__aside"> <figure class="_imageWrapper_1fdyb_1 _imageWrapper_1m0la_1" data-component="image" data-alias="" data-ratio="sixteenByNine" data-round="false"> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/news/general-news/oppenheimer-grandson-on-christopher-nolan-movie-1234889548/" title="" target="_self" rel="" data-card-index="0" data-post-id="1234889548"> <div class="_image_1fdyb_1 " data-alias="image__inner-img"> <img src="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/MCDOPPE_UV065.jpg?w=3000&h=1354&crop=1" alt="OPPENHEIMER, Cillian Murphy as J. 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Robert Oppenheimer’s Grandson Criticizes Poison Apple Scene in Christopher Nolan’s Biopic: ‘That’s a Really Serious Accusation’</a> </div> </div> </div> </div> <div class="_card_504re_1 _card_150tt_1" data-post-id="1234879114" data-component="card" data-has-background="false" data-layout-size="xs" data-layout="sidebar" data-main-alignment="s0" data-main-spacing="s0" data-media-position=""> <div class="" data-alias="card__inner"> <div class="" data-alias="card__aside"> <figure class="_imageWrapper_1fdyb_1 _imageWrapper_1m0la_1" data-component="image" data-alias="" data-ratio="sixteenByNine" data-round="false"> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/features/commentary/barbie-feminist-marketing-1234879114/" title="" target="_self" rel="" data-card-index="1" data-post-id="1234879114"> <div class="_image_1fdyb_1 " data-alias="image__inner-img"> <img src="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1" alt=""Barbie"" height="372" width="660" srcset="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1 660w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=300%2C169 300w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=600%2C338 600w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=125%2C70 125w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=169%2C95 169w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=71%2C40 71w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=298%2C168 298w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=598%2C337 598w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=150%2C85 150w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=110%2C62 110w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=285%2C161 285w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=320%2C180 320w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/04/Barbie.jpg?w=660&h=372&crop=1&resize=640%2C361 640w" sizes="(max-width: 660px) 100vw, 660px" loading="lazy" decoding="async" fetchpriority="auto" data-attachment-id="1234832207" data-wp-size="nova_size__sixteenbynine_xl_cropped"/> </div> </a> </figure> </div> <div class="" data-alias="card__main"> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="card__card-title" data-alignment="" data-theme="card-title-secondary-sm" data-transform="" data-truncate="3" id=""> <a data-card-index="1" data-post-id="1234879114" href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/features/commentary/barbie-feminist-marketing-1234879114/" target="_self">How Did Warner Bros. Sell Us on the Feminist Fantasy of ‘Barbie’? By Ignoring Its Feminism (Opinion)</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </p> <p>As the business takes a forced pause, perhaps there’s just enough time to incubate some good ideas for how to proceed once the strikes get sorted. </p> <ol> <li><strong>Treat film festival curation as foundation for discovery.</strong></li> </ol> <p>The directors of “Barbie” and “Oppenheimer” both benefited from the festival circuit early in their careers, but today the film festival model is more unstable than ever. It shouldn’t be: Studios need it just as much as others on the sidelines.</p> <figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="2766" height="1896" src="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?w=650" alt="FOLLOWING, Jeremy Theobald, 1998, ©Zeitgeist Films/courtesy Everett Collection" class="wp-image-1234879175" srcset="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg 2766w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=300,206 300w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1024,702 1024w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1536,1053 1536w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=2048,1404 2048w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=273,187 273w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1160,795 1160w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=139,95 139w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=58,40 58w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=600,411 600w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1200,823 1200w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=245,168 245w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=492,337 492w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=985,675 985w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=292,200 292w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=584,400 584w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1167,800 1167w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=150,103 150w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=110,75 110w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=285,195 285w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=320,219 320w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=640,439 640w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=800,548 800w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/06/MCDFOLL_EC002.jpg?resize=1280,877 1280w" sizes="(max-width: 2766px) 100vw, 2766px"/><figcaption class="wp-element-caption">“Following”<cite>©Zeitgeist Films/Courtesy Everett Collection</cite></figcaption></figure> <p>Nolan’s 1998 “Following” was a hidden gem at Slamdance that displayes his precise brand of enigmatic storytelling, while Gerwig was the toast of SXSW after her 2007 breakout performance in “Hannah Takes the Stairs” and her co-directing debut “Nights and Weekends” the following year. </p> <p>Anyone who saw these early projects could discern these directors’ singular perspectives, but — especially in Gerwig’s case — it took years for the studios to support their visions. Executives at the highest levels of Hollywood must take a closer look at how a well-programmed festival lineup can provide them with a sense of the directors worth their time. Don’t wait for the agents to figure it out for you. </p> <p>2. <strong>Support visionary filmmakers early.</strong> <div class="_adUnit_13tjm_1" data-component="ad-unit" data-ad-empty="false"> <div class="_inner_13tjm_1" data-alias="ad-unit__inner"> <div class="admz " id="adm-inline-article-ad-2"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10"> <div id="gpt-iw-article-mid-article2-uid1" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-iw-article-mid-article2-uid1' ) .setTargeting( 'pos', ["mid","mid-article2","mid-articleX","300x251"] ) .setSubAdUnitPath("ros\/mid-article2") .addSize([[300,250],[300,251],[620,350],[2,4],[4,2]]) ; }); </script> </div> </div> </div> </div> </div> </div> </p> <p>Nolan went from “Following” to “Memento” before his first studio gig, “Insomnia.” By the time he was figuring out how to make Batman work with his aesthetic, he knew how to approach the commercial demands of the system with his own creative impulses.</p> <p>Ditto for “Barbie”: Gerwig graduated from the midsized arena of A24 production “Lady Bird” to the Paramount-produced “Little Women” adaptation before juggling the ginormous demands of “Barbie.” </p> <p>That’s not a combination that studios can do on autopilot. It requires filmmakers who grasp the particular demands of creating work on this scale and the sooner studios invest in that talent, the sooner they can learn the ropes.</p> <p>3. <strong>Ideas first, brands second.</strong></p> <p>“Barbie” is brand marketing on a massive scale and a shrewd takedown of the patriarchy. “Oppenheimer” is a gripping look at the constant threat of nuclear war. Both are driven by big ideas, but neither treat IP as an end unto itself. Audiences want to engage their brains; even escapist fantasies need an intellectual foundation to hold viewers’ interest. </p> <p>4. <strong>Lean into the density of the market.</strong></p> <p>Barbenheimer might seem like a singular phenomena, but it doesn’t have to be. Audiences are not a monolithic concept. Although a number of moviegoers who couldn’t get into sold-out “Barbie” screenings saw “Oppenheimer,” these movies succeeded because not all moviegoers think alike. Another Barbenheimer could be hiding in plain sight. </p> <figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="2400" height="1600" src="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?w=650" alt="Openheimer" class="wp-image-1234887247" srcset="https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg 2400w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=300,200 300w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1024,683 1024w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1536,1024 1536w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=2048,1365 2048w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=281,187 281w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1160,773 1160w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=143,95 143w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=60,40 60w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=600,400 600w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1200,800 1200w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=252,168 252w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=506,337 506w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1013,675 1013w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=900,600 900w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=150,100 150w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=110,73 110w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=285,190 285w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=320,213 320w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=640,427 640w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=800,533 800w, https://web.archive.org/web/20230730181701im_/https://www.indiewire.com/wp-content/uploads/2023/07/oppenheimer-behind-the-scenes-5-1.jpg?resize=1280,853 1280w" sizes="(max-width: 2400px) 100vw, 2400px"/></figure> <p>Studios often steer clear of competition, but it might make more sense to consider what real competition looks like. If audiences have only one major option opening on any given weekend and it doesn’t square with their needs, they’re more inclined to stay home. Lean into the density of the market and take more risks by opening at busy times. </p> <p><strong>5. Don’t try duplicate success.</strong></p> <p>Mattel has plans for “Barbie” sequels as well as “Barney” and “Polly Pocket.” At this rate, I wouldn’t be surprised if “UNO: The Movie” comes next. </p> <p>We’ve been down this dicey route before with the Marvel Cinematic Universe. The constant sequels and world-building paid off in a major way early on, but Disney now has to deal with fatigue of its own making. The constant churn alienated the same viewers initially excited by the earlier work. Rather than attempting to replicate a formula, studios should consider why that formula can’t be replicated. (Because… Original filmmakers fostered by the festival circuit learned to navigate the system on their own terms.) <div class="_adUnit_13tjm_1" data-component="ad-unit" data-ad-empty="false"> <div class="_inner_13tjm_1" data-alias="ad-unit__inner"> <div class="admz " id="adm-inline-article-ad-x-18"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:275px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10"> <div id="gpt-iw-article-mid-articleX-uid2" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-iw-article-mid-articleX-uid2' ) .setTargeting( 'pos', ["mid","mid-articleX"] ) .setSubAdUnitPath("ros\/mid-articleX") .addSize([[300,250],[300,251],[620,350]]) .setLazyLoadMultiplier(2) ; }); </script> </div> </div> </div> </div> </div> </div> </p> <p>Figure out what they want to make and let them make it well. Nolan has been the rare director with this luxury for years; now, Gerwig will join him. Let’s hope they get even more company. The business will only thrive when the artists do, too. </p> <p><em>As usual, I welcome feedback to this column: eric@indiewire.com</em></p> </div> </div> <div class="_articleFooter_142x4_1 _articleFooter_11kq4_1" data-component="article-footer"> <div class="_menu_1bvzy_1 _menu_1vhw5_1 " data-component="menu" data-collapsible="collapsed" data-accordionify="false" data-inline="true" data-theme="" data-has-menu-items="true"> <nav class="_inner_1bvzy_1 _inner_1vhw5_1" aria-labelledby="" aria-label="" data-alias="menu__nav" tabindex=""> <div class="_headingWrapper_1bvzy_1 _headingWrapper_1vhw5_1"> <div> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="menu__heading" data-alignment="" data-theme="menu-sm" data-transform="" data-truncate="" id=""> Read More: </div> </div> </div> <ul class="" data-alias="menu__list" data-hidden=""> <div data-component="menu-item" data-expanded="false" class="_menuItem_k8deq_1" data-alias="menu_item_wrapper" data-has-submenu="true"> <div class="_menuItemTextWrapper_k8deq_1"> <li class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="" data-alignment="" data-theme="category-sm" data-transform="" data-truncate="" id=""> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/barbie/">Barbie</a> </li> </div> </div> <div data-component="menu-item" data-expanded="false" class="_menuItem_k8deq_1" data-alias="menu_item_wrapper" data-has-submenu="true"> <div class="_menuItemTextWrapper_k8deq_1"> <li class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="" data-alignment="" data-theme="category-sm" data-transform="" data-truncate="" id=""> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/eric-kohns-column/">Eric Kohn's Column</a> </li> </div> </div> <div data-component="menu-item" data-expanded="false" class="_menuItem_k8deq_1" data-alias="menu_item_wrapper" data-has-submenu="true"> <div class="_menuItemTextWrapper_k8deq_1"> <li class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="" data-alignment="" data-theme="category-sm" data-transform="" data-truncate="" id=""> <a href="https://web.archive.org/web/20230730181701/https://www.indiewire.com/t/oppenheimer/">Oppenheimer</a> </li> </div> </div> </ul> </nav> </div> <div class="_newsletter_p5e1w_1 _newsletter_foipp_1" data-component="newsletter" data-newsletter-id="Daily_Headlines_Alerts_Opted_In" data-theme="article"> <div class="_inner_p5e1w_1 _inner_foipp_1"> <div class="_left_p5e1w_1 _left_foipp_1"> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="newsletter__heading" data-alignment="" data-theme="heading-secondary-md" data-transform="" data-truncate="" id=""> Daily Headlines </div> <div class="_text_y9izu_1 _text_1xmba_1" data-component="text" data-alias="newsletter__tagline" data-alignment="" data-theme="heading-basic-xs" data-transform="" data-truncate="" id=""> Daily Headlines covering Film, TV and more. </div> </div> <div class="_right_p5e1w_1 _right_foipp_1"> <div class="_form_p5e1w_1 _form_foipp_1"> <div class="_button_1c1p2_1 _button_jtgqm_1 pmc-recaptcha-enterprise-form" data-component="button" data-alias="" data-alignment="" data-full-width="false" data-has-icon="false" data-theme="primary"> <a href="https://web.archive.org/web/20230730181701/https://cloud.email.indiewire.com/signup/" title="" target="_self" rel="" attributes="" class="_inner_1c1p2_1 _inner_jtgqm_1" data-alias="button__inner"> <span data-alias="button__text"> Subscribe </span> </a> </div> </div> </div> </div> </div> <div class="_adUnit_13tjm_1" data-component="ad-unit" data-ad-empty="false"> <div class="_inner_13tjm_1" data-alias="ad-unit__inner"> <div class="admz " id="adm-in-article-footer"> <div class="adma boomerang " data-device="Desktop" data-width="620"> <div style="min-width:300px;min-height:275px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10"> <div id="div-gpt-indiewire-ros-620x250-uid3" class=" adw-620 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'div-gpt-indiewire-ros-620x250-uid3' ) .setTargeting( 'pos', ["btf","river","bottom"] ) .setSubAdUnitPath("ros\/river") .addSize([[620,250],[300,250],[970,251]]) .setLazyLoadMultiplier(2) ; 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data-alias="footer-pmc-brands-cards__title" data-alignment="" data-theme="footer-card-title" data-transform="" data-truncate="3" id=""> <a href="https://web.archive.org/web/20230730181701/https://www.rollingstone.com/politics/politics-news/trump-lawyer-he-couldve-deleted-mar-a-lago-tapes-he-really-wanted-to-1234797519/">Trump Lawyer: He Could’ve Deleted Mar-a-Lago Tapes If He Really Wanted To</a> </div> </div> </div> <div class="_wrapper_1ea8p_1 "> <div class=""> <figure class="_imageWrapper_1fdyb_1 _imageWrapper_1m0la_1" data-component="image" data-alias="" data-ratio="fourByThree" data-round="false"> <div class="_image_1fdyb_1 " data-alias="image__inner-img"> <img src="https://web.archive.org/web/20230730181701im_/https://deadline.com/wp-content/uploads/2023/07/Dragonfly-Hollywood-Main-Room.gif?resize=232,175" alt="Hollywood Nightclub Security Guard Beaten To Death By Mob Of Patrons" height="" width="" 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