How to Use Online Video Ads For Business

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<a class="datalayer-items ytads-js-append-subid lb-header__logo-wrapper lb-header-js-logo-wrapper" data-g-cta-name="youtube-advertise" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/" aria-label="Home page link"> <img class="lb-header__logo lb-header-js-logo" src="http://web.archive.org/web/20231005184618im_/https://kstatic.googleusercontent.com/files/4cfb6414e3736251fcd2b49ab620f55f1d00c78aa2f80c6a733548b727145e53f28261c1dcfd79b79d5fb858cbc909bbc3c4dc33675e8f551497bea7cf248eda" alt="YouTube Ads" border="0"> </a> <a class="lb-button lb-header__jump-to" href="#content"> Jump to content </a> <div class="lb-header__nav-wrapper lb-header-js-nav-wrapper"> <nav class="lb-header__nav lb-header-js-nav"> <div class="lb-header__nav-item-wrapper"> <a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="why-youtube" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/"> Why YouTube </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" data-g-cta-name="how-it-works" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="start-a-channel" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> Start a channel </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Ad creation </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="create-a-video-ad" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> Create a video ad </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="set-up-a-campaign" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="find-your-audience" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/audience/"> Find your audience </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="decide-on-a-budget" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/budget/"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measure-your-results" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> Measure your results </a> </div> </nav> </div> </div> <div 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class="lb-header__subnav-menu-title"> Creative </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-resources" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Creative resources </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-partners" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Creative partners </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measurement-tools" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="best-practices" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> Best practices </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="success-stories" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> Success stories </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="faqs" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/faqs/"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20231005184618/https://www.youtube.com/intl/en_ustel:1-877-763-9810" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="US"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="" data-g-module-name="yt-nav" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--how-it-works"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">How to advertise on YouTube</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Create a video ad, set up a campaign, and measure your results – we're here to support you at every step.</span> </h2> </div> </div> <div class="ytads-main__inner ytads-how-it-works"> <div class="ytads-how-it-works__inner ytads-how-it-works__inner--no-animation" lb-auto-init="HowItWorks" lb-options="{'animate': 'False'}"> <section class="ytads-how-it-works__article-collection ytads-js-article-collection"> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-3 lb-font-weight-700"> <span class="lb-font-headline-3 lb-font-weight-700 ytads-how-it-works__title-flag-copy">Start a channel</span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="datalayer-items ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" data-g-cta-name="" data-g-module-name="yt-animated-text" id="article-cta-dt-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-600"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-1"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-3 lb-font-weight-700"> <span class="lb-font-headline-3 lb-font-weight-700 ytads-how-it-works__title-flag-copy">Create a video ad</span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="datalayer-items ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" data-g-cta-name="" data-g-module-name="yt-animated-text" id="article-cta-dt-2"> LEARN ABOUT CREATING ADS</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-600"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-2"> LEARN ABOUT CREATING ADS</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-2"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-3 lb-font-weight-700"> <span class="lb-font-headline-3 lb-font-weight-700 ytads-how-it-works__title-flag-copy">Set up a campaign</span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="datalayer-items ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" data-g-cta-name="" data-g-module-name="yt-animated-text" id="article-cta-dt-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-600"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-3"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-3 lb-font-weight-700"> <span class="lb-font-headline-3 lb-font-weight-700 ytads-how-it-works__title-flag-copy">Measure your results</span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead-3 lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="datalayer-items ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" data-g-cta-name="" data-g-module-name="yt-animated-text" id="article-cta-dt-4"> LEARN ABOUT MEASUREMENT</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-600"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-4"> LEARN ABOUT MEASUREMENT</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-4"></div> </article> </section> <section class="ytads-how-it-works__article-collection-mb lb-margin-bottom-xxl ytads-js-mobile-article-collection"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1 </h2> </div> <h3 class="lb-font-headline-3">Start a channel</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article ytads-how-it-works__article--first-child" id="article-1"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Build a home for your business </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead-3"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2 </h2> </div> <h3 class="lb-font-headline-3">Create a video ad</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-2"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Tell your story with video </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead-3"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> LEARN ABOUT CREATING ADS</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3 </h2> </div> <h3 class="lb-font-headline-3">Set up a campaign</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-3"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> Get your ad up and running </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead-3"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--4" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-4" id="id-panel-header-4"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4 </h2> </div> <h3 class="lb-font-headline-3">Measure your results</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-4"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(http://web.archive.org/web/20231005184618im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-3 lb-font-weight-700"> See how your campaign is doing </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead-3"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20231005184618/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> LEARN ABOUT MEASUREMENT</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-quote ytads-how-it-works__final-scroll-out ytads-js-final-scroll-out"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{"center": true, "cyclical": true}"> <div class="glue-carousel"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-subhead-1 lb-font-weight-500 lb-font--no-crop">Your video ad is your elevator pitch. That’s what tells your story.</span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Joe Huff</p> <p>LSTN Sound Co.</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-subhead-1 lb-font-weight-500 lb-font--no-crop">YouTube enables us to test, learn, and deliver those nuanced and authentic messages that helped to improve brand perception by 10%.</span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Michael Lacorazza</p> <p>Wells Fargo</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-subhead-1 lb-font-weight-500 lb-font--no-crop">About 50% of our new customers find us through YouTube.</span> </div> <div class="lb-margin-top-s 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