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title="资源中心" class="secNew">资料库</a></li></ul> </div> <div class="thirdBox"> <p class="spt">平台登录</p><i class="icon"></i> <ul class="thirdMenu"> <li><a href="https://huiyan.baidu.com/trip/#/login?redirect=%2Fmain%2Fflow" target='_blank' class="secNew">智慧文旅大数据分析平台</a></li><li><a href="https://huiyan.baidu.com/tongqin/#/login" target='_blank' class="secNew">通勤监测大数据平台</a></li><li><a href="https://huiyan.baidu.com/daas/#/login" target='_blank' class="secNew">星河大数据自助分析平台</a></li><li><a href="https://huiyan.baidu.com/usernew/login" target='_blank' class="secNew">城市人口地理大数据平台</a></li></ul></div></ul> </li> <li class="isParent"> <a href="/news">慧眼动态</a> <i></i> </li> <li class="isParent"> <a href="/contact" title="商务合作">商务合作</a> <i></i> </li> </ul> </nav></div><div class="popver"></div> </header> <div id="content"> <link rel="stylesheet" href="/static/hyhome/css/public_3354b19.css"> <div id="hangye_pc"> <div class="banner-box"> <div class="banner"> <div class="lf"> <p class="main_title">智慧文旅行业解决方案</p> <p class="sub_title">助力文旅行业应变新挑战，打通“管、运、服”全流程</p> <p class="sub_tilte_2"> 以百度地图为核心载体，通过对人、物、事件数据的挖掘形成“地图+旅游”一整套解决方案，从前期投融资分析、中期开发运营分析、后期智慧管理全链条，赋能文旅产业数字化、精细化运营及管理，并为游客打造沉浸式游览体验提升服务水平。</p> <p class="hy_banner_contus"> <a href="/contact">商务合作</a> </p> </div> <div class="content"> <ul> <li> <img src="/static/hyhome/images/hangye/banner3D_1_f2caeaa.png" alt="" class="bannerimg"> </li> <li> <img src="/static/hyhome/images/hangye/banner3D_2_0948dd5.png" alt="" class="bannerimg"> </li> <li> <img src="/static/hyhome/images/hangye/banner3D_3_703cc3c.png" alt="" class="bannerimg"> </li> </ul> </div> </div> </div> <div class="solution"> <p class="hy_mian_bgtitle"> 解决方案架构</p> <img src="/static/hyhome/images/hangye/soultionimg_6e47230.png" alt="" class="soultionimg"> </div> <div class="citygl" id="link1"> <p class="hy_mian_bgtitle">城市管理</p> <p class="hy_main_subtitle">着眼全域旅游资源管理，构筑城市文旅大脑</p> <div class="modulec"> <div class="c_item c_item_hover"> <img src="/static/hyhome/images/hangye/a1_7df56ae.png" alt="" class="big_img"> <div class="descBox"> <p class="p1">全域客流分析</p> <p class="p2">打通全域数据，监测景区客流情况，支持管辖区县/景区历史客流横向对比</p> </div> </div> <div class="c_item"> <div class="c_itemc c_item_hover"> <img src="/static/hyhome/images/hangye/a2_ed59c37.png" alt="" class="middle_img"> <div class="desBox_middle"> <p class="middle_p1">游客过夜率分析</p> <p class="middle_p2">分析游客在城市的过夜情况，掌握外地游客的过夜需求</p> </div> </div> <div class="c_item_bot c_float_l c_item_hover"> <img src="/static/hyhome/images/hangye/a3_e29e30f.png" alt="" class="little_img"> <div class="desBox_little"> <p class="little_p1">游客出行目的分析</p> <p class="little_p2">时间变化趋势，掌握游客的主要出行目的</p> </div> </div> <div class="c_item_bot c_float_r c_item_hover"> <img src="/static/hyhome/images/hangye/a4_f0325bd.png" alt="" class="little_img"> <div class="desBox_little"> <p class="little_p1">游客迁徙方式分析</p> <p class="little_p2">分析游客迁徙方式，掌握外地游客迁入迁出使用的交通工具比例</p> </div> </div> </div> <div class="c_item"> <div class="c_itemc c_item_hover"> <img src="/static/hyhome/images/hangye/a5_6a906ff.png" alt="" class="middle_img"> <div class="desBox_middle"> <p class="middle_p1">游客游览路径分析</p> <p class="middle_p2">分析游客游览的前一景区和下一景区分布占比，掌握各景区之间的关联度</p> </div> </div> <div class="c_item_bot c_float_l c_item_hover"> <img src="/static/hyhome/images/hangye/a6_5615f0a.png" alt="" class="little_img"> <div class="desBox_little"> <p class="little_p1">智能调度</p> <p class="little_p2">发布引导车辆绕行信息和停车到达点引导，保障景区周边交通顺畅</p> </div> </div> <div class="c_item_bot c_float_r c_item_hover"> <img src="/static/hyhome/images/hangye/a7_912aab3.png" alt="" class="little_img"> <div class="desBox_little"> <p class="little_p1">大数据报告</p> <p class="little_p2">针对智慧文旅行业，提供多节日、多维度的大数据分析报告</p> </div> </div> </div> <div class="c_item c_item_hover"> <img src="/static/hyhome/images/hangye/a8_e3c076f.png" alt="" class="big_img"> <div class="descBox"> <p class="p1">商业分析</p> <p class="p2">分析不同类型地点游客聚集度，掌握游客爱逛爱吃爱买品类</p> </div> </div> </div> </div> <div class="secoper" id="link2"> <p class="hy_mian_bgtitle">景区运营</p> <p class="hy_main_subtitle">数据智能支撑精细化运营，助力景区降本增效</p> <div class="modulec"> <div class="c_item c_item_hover"> <img src="/static/hyhome/images/hangye/b1_e52144d.png" alt="" class="big_img"> <div class="descBox"> <p class="big_p1">客流分析</p> <p class="big_p2">监测景区实时客流和热力分布情况，预测未来客流趋势</p> </div> </div> <div class="c_item"> <div class="moddile c_item_hover"> <img src="/static/hyhome/images/hangye/b2_415e16b.png" alt="" class="moddile_img"> <div class="descBox_moddile"> <p class="moddile_p1">游客画像分析</p> <p class="moddile_p2">分析景区游客人群特征，横向对比城市、同类型景区游客画像</p> </div> </div> <div class="moddile m_float_r c_item_hover"> <img src="/static/hyhome/images/hangye/b3_0e858ca.png" alt="" class="moddile_img"> <div class="descBox_moddile"> <p class="moddile_p1">游客来源分析</p> <p class="moddile_p2">分析景区游客来源地分布占比，助力景区做宣传的定向包装投放</p> </div> </div> </div> <div class="c_item"> <div class="moddile c_item_hover"> <img src="/static/hyhome/images/hangye/b4_44a087e.png" alt="" class="moddile_img"> <div class="descBox_moddile"> <p class="moddile_p1">交通拥堵分析</p> <p class="moddile_p2">分析景区周边路径交通拥堵情况，预测未来交通趋势</p> </div> </div> <div class="moddile m_float_r c_item_hover"> <img src="/static/hyhome/images/hangye/b5_5adda17.png" alt="" class="moddile_img"> <div class="descBox_moddile"> <p class="moddile_p1">AI决策小度</p> <p class="moddile_p2">根据景区类型和海量数据，向景区提供多种决策建议</p> </div> </div> </div> <div class="c_item c_item_hover"> <img src="/static/hyhome/images/hangye/b6_fccb13b.png" alt="" class="big_img"> <div class="descBox"> <p class="big_p1">智能报警</p> <p class="big_p2">游客遇到紧急情况可通过百度地图客户端一键求助，平台端实时获取游客求救信息，高效处理景区突发状况</p> </div> </div> </div> </div> <div class="usesever" id="link3"> <p class="hy_mian_bgtitle">游客服务</p> <p class="hy_main_subtitle">吃住行游购娱一键智能游，全方位服务游客</p> <div class="mouldec"> <div class="card"> <div class="card_desc"> <img src="/static/hyhome/images/hangye/c1_1df8e65.png" alt=""> <p class="p1">精细化底图</p> <p class="p2">打造专属特型icon和3D精模，呈现景区内部精致布局和特色细节。</p> </div> <img src="/static/hyhome/images/hangye/c1_r_1bf56d6.png" alt="" class="card_r"> </div> <div class="card"> <div class="card_desc"> <img src="/static/hyhome/images/hangye/c2_0f40f4e.png" alt=""> <p class="p1">AI导游</p> <p class="p2">详细介绍景区各个景点信息，为游客打造沉浸式的游玩体验。</p> </div> <img src="/static/hyhome/images/hangye/c2_r_d381669.png" alt="" class="card_r"> </div> <div class="card"> <div class="card_desc"> <img src="/static/hyhome/images/hangye/c3_e1427e4.png" alt=""> <p class="p1">精品全景</p> <p class="p2">360°全面展现景区美景，让固化的景区“活”起来。</p> </div> <img src="/static/hyhome/images/hangye/c3_r_6fc5d28.png" alt="" class="card_r"> </div> <div class="card"> <div class="card_desc"> <img src="/static/hyhome/images/hangye/c4_d648c76.png" alt=""> <p class="p1">智慧停车</p> <p class="p2">打造出行全场景停车场推荐引导，让游客提前预约、顺利到达、快速停车入园。</p> </div> <img src="/static/hyhome/images/hangye/c4_r_d8393c6.png" alt="" class="card_r"> </div> </div> </div> <div class="useExample"> <p class="hy_mian_bgtitle"> 客户案例</p> <div class="exampleBox"> <div class="example_card"> <div class="card_t"> <img src="/static/hyhome/images/hangye/d1_b3d08b8.png" alt="" class="card_img"> <p class="desc"><span></span>洛阳旅游发展集团</p> </div> <ul class="ex_ul"> <p>通过搭建洛阳旅游大数据中心大数据应用共享平台，对洛阳市整体旅游发展情况进行行业监管、数据统计，建立游客群体特征库，辅助掌握全市景区整体运行状况，提升管理效率，推动该市旅游业高质量发展。</p> <p><span>功能服务：</span>客流分析、游客来源地、停留时长、城市过夜率、游客出行目的。</p> </ul> </div> <div class="example_card"> <div class="card_t"> <img src="/static/hyhome/images/hangye/d2_92cc531.png" alt="" class="card_img"> <p class="desc"><span></span>丽江智慧大脑</p> </div> <ul class="ex_ul"> <p>城市大脑是“智慧丽江”建设的核心，城市大脑通过建设感知中台、数字中台、Al中台、交互中台四大中台，聚焦党建政务、文化旅游、社会治理、生态环保、公共服务五大板块，打通数据壁垒、实现资源共享，为委办局业务提供数据支持和Al赋能，实现综合指挥调度、决策分析及资源共建共享共用。</p> <p><span>功能服务：</span>客群画像消费意愿、兴趣偏好、迁徙情况、热门旅游路线。</p> </ul> </div> </div> </div> <div class="partner"> <p class="hy_mian_bgtitle"> 合作伙伴</p> <ul class="par_box"> <img src="/static/hyhome/images/solution/culturaltourism/pantern_73105db.png" alt=""> </ul> </div> <div class="manual"> <div class="manual1"> <img src="/static/hyhome/images/solution/culturaltourism/manual1_e559035.png" alt=""> </div> <div class="manualBtn"> <p>《智慧文旅解决方案手册》</p> <a href="https://huiyan.baidu.com/cms/report/%E7%99%BE%E5%BA%A6%E5%9C%B0%E5%9B%BE%E6%99%BA%E6%85%A7%E6%96%87%E6%97%85%E6%89%8B%E5%86%8C.pdf" target="_blank">手册下载</a> </div> <div class="manual2"> <img src="/static/hyhome/images/solution/culturaltourism/manual2_880ccc0.png" alt=""> </div> </div> <div class="prodAndTech light"> <p class="hy_mian_bgtitle">产品及技术动态</p> <div class="newsAxis"> <div class="axisContent"> <div class="line"></div> <div class="leftBtn btn"> <img class="left_delta" src="/static/hyhome/images/left_delta_4b835da.png" /> <img class="left_delta_active" src="/static/hyhome/images/left_delta_active_4382a28.png" /> </div> <div class="rightBtn btn"> <img class="right_delta" src="/static/hyhome/images/right_delta_77c50be.png" /> <img class="right_delta_active" src="/static/hyhome/images/right_delta_active_7d8dd41.png" /> </div> <div class="ulBanner"></div> </div> </div> </div> <div class="other_soultion"> <p class="hy_mian_bgtitle"> 其他行业方案</p> <div class="soultionBox"> <div class="tabbox"> <div class="content"> <ul> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f1_56dbfa0.png" alt=""></div> </li> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f2_d2fa0c0.png" alt=""></div> </li> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f3_9a6d536.png" alt=""></div> </li> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f5_7f59f31.png" alt=""></div> </li> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f6_decc9b9.png" alt=""></div> </li> <li> <div class="tabContent"><img src="/static/hyhome/images/hangye/f7_149948a.png" alt=""></div> </li> </ul> </div> <div class="toolTab"> <li class="on"> <div class="dotline"></div> <a href="/solution/urbanplanning"> <p>城市规划</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> <li> <div class="dotline"></div> <a href="/solution/zhengfu"> <p>政府管理</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> <li> <div class="dotline"></div> <a href="/solution/tongji"> <p>人口统计</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> <li> <div class="dotline"></div> <a href="/solution/siteselection"> <p>零售选址</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> <li> <div class="dotline"></div> <a href="/solution/dichan"> <p>商业地产</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> <li> <div class="dotline"></div> <a href="https://jiaotong.baidu.com" target='_blank'> <p>智慧交通</p> <img src="/static/hyhome/images/products/popgeoapiservice/more_arrow_832c93e.png" alt=""> </a> </li> </div> </div> </div> </div> </div> <div id="hangye_mobile"> <div class="mob_banner_box"> <div class="mob_content"> <div class="lf"> <p class="main_title">智慧文旅行业解决方案</p> <p class="sub_title">助力文旅行业应变新挑战，打通“<span>管、运、服</span>”全流程</p> <p class="contus"> <a href="/contact"> 商务合作</a> </p> </div> </div> </div> <table></table> <div class="appPros"> <p class="mTitle">方案简介</p> <div class="cardPro"> <p class="proc"> 以百度地图为核心载体，通过对人、物、事件数据的挖掘形成“地图+旅游”一整套解决方案，从前期投融资分析、中期开发运营分析、后期智慧管理全链条，赋能文旅产业数字化、精细化运营及管理，并为游客打造沉浸式游览体验提升服务水平。</p> </div> </div> <div class="solution"> <p class="hy_mian_title"> 解决方案架构</p> <div id="imgshow"> <figure> <div> <a href="https://huiyan.baidu.com/cms/images/hyhomeofficePreview/culturaltourism_new.png" data-size="690x318"> <img src="/static/hyhome/images/hangye/culturaltourism_b40d750.png" alt="" class="soultionimg"> </a> </div> </figure> </div> </div> <div class="citygl" id="link4"> <div class="navModule"> <p class="hy_mian_title">城市管理</p> <p class="hy_main_subtitle">着眼全域旅游资源管理，构筑城市文旅大脑</p> </div> <div class="city_imgbox"> <div class="am1"> <img src="/static/hyhome/images/hangye/am1_e26f537.png" alt="" class="am1_img"> <div class="desc"> <p class="p1">全域客流分析</p> <p class="p2">打通全域数据，监测景区客流情况，支持管辖区县/景区历史客流横向对比。</p> </div> </div> <div class="am1"> <img src="/static/hyhome/images/hangye/am2_021bf6f.png" alt="" class="am2_img"> <div class="desc"> <p class="p1">游客过夜率分析</p> <p class="p2">分析游客在城市的过夜情况，掌握外地游客的过夜需求。</p> </div> </div> <div class="am3_4"> <div class="card"> <img src="/static/hyhome/images/hangye/am3_f7cd9be.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">游客出行目的分析</p> <p class="p2">时间变化趋势，掌握游客的主要出行目的。</p> </div> </div> <div class="card"> <img src="/static/hyhome/images/hangye/am4_5f5c492.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">游客迁徙方式分析</p> <p class="p2">分析游客迁徙方式，掌握外地游客迁入迁出使用的交通工具比例。</p> </div> </div> </div> <div class="am1"> <img src="/static/hyhome/images/hangye/am8_71cd107.png" alt="" class="am1_img"> <div class="desc"> <p class="p1">商业分析</p> <p class="p2">分析不同类型地点游客聚集度，掌握游客爱逛爱吃爱买品类。</p> </div> </div> <div class="am1"> <img src="/static/hyhome/images/hangye/am5_1fb6362.png" alt="" class="am2_img"> <div class="desc"> <p class="p1">游客游览路径分析</p> <p class="p2">分析游客游览的前一景区和下一景区分布占比，掌握各景区之间的关联度。</p> </div> </div> <div class="am3_4"> <div class="card"> <img src="/static/hyhome/images/hangye/am6_9f52ffb.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">智能调度</p> <p class="p2">发布引导车辆绕行信息和停车到达点引导，保障景区周边交通顺畅。</p> </div> </div> <div class="card"> <img src="/static/hyhome/images/hangye/am7_5202f4f.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">大数据报告</p> <p class="p2">针对智慧文旅行业，提供多节日、多维度的大数据分析报告。</p> </div> </div> </div> </div> </div> <div class="secoper" id="link5"> <div class="navModule"> <p class="hy_mian_title">景区运营</p> <p class="hy_main_subtitle">数据智能支撑精细化运营，助力景区降本增效</p> </div> <div class="secoper_imgbox"> <div class="bm1"> <img src="/static/hyhome/images/hangye/bm1_f11dee3.png" alt="" class="bm1_img"> <div class="desc"> <p class="p1">精细化底图</p> <p class="p2">打造专属特型icon和3D精模，呈现景区内部精致布局和特色细节。</p> </div> </div> <div class="am3_4"> <div class="card"> <img src="/static/hyhome/images/hangye/bm2_483399a.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">游客画像分析</p> <p class="p2">分析景区游客人群特征，横向对比城市、同类型景区游客画像。</p> </div> </div> <div class="card"> <img src="/static/hyhome/images/hangye/bm3_5d71e93.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">游客来源分析</p> <p class="p2">分析景区游客来源地分布占比，助力景区做宣传的定向包装投放。</p> </div> </div> </div> <div class="bm1"> <img src="/static/hyhome/images/hangye/bm4_ea6fb3e.png" alt="" class="bm1_img"> <div class="desc"> <p class="p1">智能报警</p> <p class="p2">游客遇到紧急情况可通过百度地图客户端一键求助，平台端实时获取游客求救信息，高效处理景区突发状况。</p> </div> </div> <div class="am3_4"> <div class="card"> <img src="/static/hyhome/images/hangye/bm5_f9fe506.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">交通拥堵分析</p> <p class="p2">分析景区周边路径交通拥堵情况，预测未来交通趋势。</p> </div> </div> <div class="card"> <img src="/static/hyhome/images/hangye/bm6_a5ee876.png" alt="" class="am3_4_img"> <div class="desc"> <p class="p1">AI决策小度</p> <p class="p2">根据景区类型和海量数据，向景区提供多种决策建议。</p> </div> </div> </div> </div> </div> <div class="usesever" id="link6"> <div class="navModule"> <p class="hy_mian_title">游客服务</p> <p class="hy_main_subtitle">吃住行游购娱一键智能游，全方位服务游客</p> </div> <div class="usesever_box"> <li> <div class="l"> <img src="/static/hyhome/images/hangye/cm1_abb0ae9.png" alt="" class="little_img"> <p class="p1">精细化底图</p> <p class="p2">打造专属特型icon和3D精模，呈现景区内部精致布局和特色细节</p> </div> <div class="r"> <img src="/static/hyhome/images/hangye/cm1_r_a4d4e48.png" alt="" class="big_img"> </div> </li> <li> <div class="l"> <img src="/static/hyhome/images/hangye/cm3_4f5a25a.png" alt="" class="little_img"> <p class="p1">AI导游</p> <p class="p2">详细介绍景区各个景点信息，为游客打造沉浸式的游玩体验</p> </div> <div class="r"> <img src="/static/hyhome/images/hangye/cm3_r_958fe67.png" alt="" class="big_img"> </div> </li> <li> <div class="l"> <img src="/static/hyhome/images/hangye/cm2_5da643d.png" alt="" class="little_img"> <p class="p1">精品全景</p> <p class="p2">360°全面展现景区美景，让固化的景区“活”起来</p> </div> <div class="r"> <img src="/static/hyhome/images/hangye/cm2_r_55f1f92.png" alt="" class="big_img"> </div> </li> <li> <div class="l"> <img src="/static/hyhome/images/hangye/cm4_1e004a5.png" alt="" class="little_img"> <p class="p1">智慧停车</p> <p class="p2">打造出行全场景停车场推荐引导，让游客提前预约、顺利到达、快速停车入园</p> </div> <div class="r"> <img src="/static/hyhome/images/hangye/cm4_r_3987327.png" alt="" class="big_img"> </div> </li> </div> </div> <div class="useExample" id="linkm_item5"> <p class="hy_mian_title"> 客户案例</p><div class="accordion-container"> <section class="accordion-item"> <div class="accordion-title" data-index="0"> <section class="accordion-left"><span>洛阳旅游发展集团</span> </section> <i class="icon-down"></i> </div> <div 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