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YouTube Culture & Trends - YouTube During COVID-19
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As the weeks of lockdown rolled by, we periodically looked to see what trends were emerging by investigating categories where we were most likely to see changes -- fitness, well-being, food, etc. The data points presented here are just a sample of the many trends to come out of this unprecedented time on the platform, but together they provide an idea of how human behaviors and priorities shifted in the face of a singular global crisis.</h2> <h2>At Home</h2> <p class="lb-font-body lb-font-color-grey5 lb-margin-bottom-s">One of the starkest COVID-related trends we saw in the first couple of weeks of the pandemic came out of the one place almost every human on Earth could be found: at home. Sure enough, whether it was people adjusting to working from home or trying to stay active in isolation, the data suggested YouTube creators and viewers alike were following orders to #stayhome.</p> <div> <div style="display:flex; flex-wrap:wrap; justify-content:center;"> <div style="min-width:150px; flex-grow:1; width:calc(25% - 20px); margin:10px;"> <p::after></p> <p::before></p> <div id="section-f5a20" class="lb-margin-bottom-s ytt-article__image-container"> <img src="https://web.archive.org/web/20211124060127im_/https://lh3.googleusercontent.com/FKQTdTUrN1x53o1z1ueOExCiWfxxS6Kcgfssm7mlBtFhIUrNY9v8lSH-_Ig_om4mSvW9Ah8HrZ925VVujQTvM-6qp3jlspTbOnwzuw=w1000" class="ytt-article__image" alt="Alt attribute for this image."> <ul class="ytt-share" data-lb-auto-init="Share" aria-expanded="false"> <li class="ytt-share__item ytt-share__item--facebook"> <a class="ytt-share__item-link ytt-share__item-link-action" href="https://web.archive.org/web/20211124060127/https://www.facebook.com/sharer/sharer.php?u=https%3A//www.youtube.com/trends/articles/what-it-means-to-stayhome-on-youtube/%23section-f5a20" target="_blank" title="Post to Facebook" rel="noopener noreferrer" aria-hidden="true"> <svg class="ytt-share__item-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="-627 309 24 24"> <path opacity="" fill="#ffffff" d="M-613.4,330.2v-8.4h3l0.4-3.3h-3.5v-2c0-1,0.3-1.6,1.7-1.6h1.9v-2.9c-0.4-0.1-1.4-0.1-2.7-0.1c-2.7,0-4.5,1.5-4.5,4.3v2.4 h-3v3.3h3v8.4L-613.4,330.2L-613.4,330.2z"></path> </svg> </a> </li> <li class="ytt-share__item ytt-share__item--twitter"> <a class="ytt-share__item-link ytt-share__item-link-action" href="https://web.archive.org/web/20211124060127/https://twitter.com/intent/tweet?text=Alt%20attribute%20for%20this%20image. - 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Even seven weeks after the WHO officially described COVID-19 as a pandemic, culinary creativity and pining for comfort foods was still going strong.</p> <div> <div style="display:flex; flex-wrap:wrap; justify-content:center;"> <div style="min-width:150px; flex-grow:1; width:calc(25% - 20px); margin:10px;"></p> <div id="section-a554f" class="lb-margin-bottom-s ytt-article__image-container"> <img src="https://web.archive.org/web/20211124060127im_/https://lh3.googleusercontent.com/Raq4nB1kKYQFxcfknHg6r1yN2Ey0VP-3mcwGcwg-9qcSTTMRANVgYsi776PoRWWickni66MK6yIl-QXrrIKNuktbsgYoJnGwxf0rWA=w1000" class="ytt-article__image" alt="Alt attribute for this image."> <ul class="ytt-share" data-lb-auto-init="Share" aria-expanded="false"> <li class="ytt-share__item ytt-share__item--facebook"> <a class="ytt-share__item-link ytt-share__item-link-action" href="https://web.archive.org/web/20211124060127/https://www.facebook.com/sharer/sharer.php?u=https%3A//www.youtube.com/trends/articles/what-it-means-to-stayhome-on-youtube/%23section-a554f" target="_blank" title="Post to Facebook" rel="noopener noreferrer" aria-hidden="true"> <svg class="ytt-share__item-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="-627 309 24 24"> <path opacity="" fill="#ffffff" d="M-613.4,330.2v-8.4h3l0.4-3.3h-3.5v-2c0-1,0.3-1.6,1.7-1.6h1.9v-2.9c-0.4-0.1-1.4-0.1-2.7-0.1c-2.7,0-4.5,1.5-4.5,4.3v2.4 h-3v3.3h3v8.4L-613.4,330.2L-613.4,330.2z"></path> </svg> </a> </li> <li class="ytt-share__item ytt-share__item--twitter"> <a class="ytt-share__item-link ytt-share__item-link-action" href="https://web.archive.org/web/20211124060127/https://twitter.com/intent/tweet?text=Alt%20attribute%20for%20this%20image. - 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The coronavirus is nowhere near over as a global health crisis, but with countries re-emerging from isolation in different ways and at different speeds, the trends we’ll see from hereon are much less likely to be so broadly reflected.</p> <div> <div style="display:flex; flex-wrap:wrap; justify-content:center;"> <div style="min-width:150px; flex-grow:1; width:calc(25% - 20px); margin:10px;"></p> <div id="section-b1de3" class="lb-margin-bottom-s ytt-article__image-container"> <img src="https://web.archive.org/web/20211124060127im_/https://lh3.googleusercontent.com/N312sNZHRJzUaOpsiP-rs-WXOMJHBnqsJPxbjM3eHj-E2f_6GzaK-wacJxzCYBXLuqtydVJ3YfJ7yAl5K5mvPRM2PaszVg6yTnilBw=w1000" class="ytt-article__image" alt="Alt attribute for this image."> <ul class="ytt-share" data-lb-auto-init="Share" aria-expanded="false"> <li class="ytt-share__item ytt-share__item--facebook"> <a class="ytt-share__item-link ytt-share__item-link-action" 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height="24px" viewbox="0 0 24 24" fill="#606060"> <path d="M19 9h-4V3H9v6H5l7 7 7-7zM5 18v2h14v-2H5z"/> <path d="M0 0h24v24H0z" fill="none"/> </svg> </a> </li> <li class="ytt-share__item ytt-share__item--share"> <a class="ytt-share__item-link" href="#" title="Toggle share toolbar open/closed"> <svg xmlns="http://www.w3.org/2000/svg" width="24px" height="24px" viewbox="0 0 24 24" fill="#606060"> <path d="M14 9V5l7 7-7 7v-4.1c-5 0-8.5 1.6-11 5.1 1-5 4-10 11-11z"/> <path fill="none" d="M0 0h24v24H0z"/> </svg> </a> </li> </ul> <div class="ytt-article__graphic-fact-disclaimer"> <p>Source: Global YouTube views, 1/1/2020 – 5/31/2020</p> </div> </div> <p></div> <p class="lb-font-body lb-font-color-grey5 lb-margin-bottom-s"><em>Published: May 31, 2020</em></p> <p style="visibility: hidden">a dumb way to make a space</p> </div></p> </div> </div> </main> <aside class="ytt-aside ytt-aside--dark"> <div class="lb-padding-top-m lb-padding-bottom-m ytt__container--inset ytt-article__related"> <h1 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