新商品開発に役立つ　マーケティングの基礎知識【PDFで一気にDL】

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</script> </div> </div><div class="article-category"> <p class="article-category__txt"><a href="/category/useful/">経営改善の事例</a></p> </div> <div class="article-series"> <p class="article-series__txt"><a href="/features/summary/">特集：役立つまとめ記事</a></p> </div> <h1 class="article-hdg">新商品開発に役立つ　マーケティングの基礎知識【PDFで一気にDL】</h1><div class="article-meta"> <p class="article-meta__author"> <span class="article-meta__name"><a href="/author/11004131">杉本崇</a></span> </p> <p class="article-meta__date"> <time datetime="2022-08-21" itemprop="datepublished">2022.08.21</time> (最終更新：<time datetime="2022-08-21" itemprop="modified">2022.08.21</time>) </p> </div> <div class="article-main-image"> <figure> <img src="//p.potaufeu.asahi.com/aa63-p/picture/27038887/59b42c465fee2052fc05f8dd7145928e.png" alt="" width="640" height="480"> <figcaption> 新商品開発をするときに役立つマーケティング関連情報 </figcaption> </figure> </div> <div class="article-summary"> <p class="article-summary__desc">　新商品開発をするときに、競合分析や市場調査、LTV（Life Time Value、ライフタイムバリュー）などマーケティングの基礎知識が頭に入っていると、手戻りが少なくなります。そこで、マーケティングに役立つ記事を集めました。ツギノジダイ会員は無料でダウンロードできます。</p></div> <div class="article-series-link"> <div class="article-series-link__col"> <p class="article-series-link__theme"><a id="feature_info_title" href="/features/summary/">役立つまとめ記事</a></p> <p class="article-series-link__img"><a id="feature_info_thumbnail" href="/features/summary/"><img src="//p.potaufeu.asahi.com/92b8-p/picture/26212362/6b76f9d1430b888e8539b7744e5d9ebf_120px.jpg" class="lazyload" alt="役立つまとめ記事"></a></p> </div> <p class="article-series-link__more"><a id="feature_info_list_役立つまとめ記事" href="/features/summary/">この特集の記事一覧へ</a></p> </div> </div> <div class="article-body"> <h2>マーケティングとは</h2> <p>　マーケティングは、ニーズにあった商品・サービスが適切に顧客に届いて売れるよう企業が取り組むあらゆる活動を含みます。</p> <p>　ツギノジダイでは、マーケティング関連の記事を配信してきました。そのなかから新商品開発をするときに役立つ6本を厳選してお届けします。無料会員はPDFとしてダウンロードできます。</p><div class="article-paywall is-hidden"><div class="article-border"><p class="article-border__inner">↓ここから続き</p></div> <p>※このPDFは、自己又は自社内でのビジネスのための利用を目的とするものであり、当該利用目的以外での利用並びに販売等により不当に利益を得る行為を禁止します。</p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/marketsize.pdf">市場規模の調べ方は？算出方法や調査後のポイントもわかりやすく解説</a></p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/competitive.pdf">競合分析のやり方は？フレームワークの使い方もわかる手順8ステップ</a></p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/LTV.pdf">LTVとは？重要性や計算式・向上させる方法5つ　成功事例を紹介</a></p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/OMO.pdf">OMOとは？O2O・オムニチャネルとの関係性やメリット、事例を紹介</a></p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/marketdx.pdf">マーケティングDXとは？重要性や課題、進め方を実例をもとに解説</a></p> <p class="btn-function"><a href="https://p.potaufeu.asahi.com/smbiz/case/webad.pdf">Web広告とは？種類やメリット・デメリット、運用方法を解説</a></p></div> <p class="article-border__inner">（続きは会員登録で読めます）</p> <div class="article-omit"> <p class="article-omit__lead-wrapper"> <span 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新商品開発に役立つ マーケティングの基礎知識【PDFで一気にDL】 | ツギノジダイ

新商品開発に役立つ　マーケティングの基礎知識【PDFで一気にDL】 | ツギノジダイ