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</span> <span class="text-spruce"> August 24, 2023 </span> <div class="mt-4"> <div class="flex gap-4"> <a data-url="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&text=Threads+expands+features+in+web+app" data-network="Twitter" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&text=Threads+expands+features+in+web+app" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a data-url="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&description=Threads+expands+features+in+web+app" data-network="LinkedIn" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&description=Threads+expands+features+in+web+app" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a data-url="https://www.facebook.com/sharer.php?display=popup&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F" data-network="Facebook" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Facebook" href="https://www.facebook.com/sharer.php?display=page&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> </div> <script> document.querySelectorAll('.social-share').forEach((link) => { link.addEventListener('click', (e) => { e.preventDefault() _gaq.push([ '_trackEvent', 'BlogShare', e.currentTarget.getAttribute('data-network'), e.currentTarget.getAttribute('data-encoded-title') ]) const height = 450 const width = 550 const url = e.currentTarget.getAttribute('data-url') const x = (window.screen.width / 2) - ((width / 2) + 10) const y = (window.screen.height / 2) - ((height / 2) + 50) window.open(url, 'socialshare', `height=${height},width=${width},top=${y},left=${x},screenX=${x},screenY${y}`) }) }) </script> </div> </div> </div> <figure class="md:w-1/3"> </figure> </div> </header> <section class="relative"> <div class="prose entry-content"> <p>Meta is expanding the web version of its popular new Threads app, the company announced earlier this week.</p> <blockquote id="ig-tp-CwP2yyiL15R" class="text-post-media" style="background: #FFF; border-radius: 16px; max-width: 540px; margin: 1px; min-width: 270px; padding: 0; width: calc(100% - 2px); border: 1px solid #00000026;" data-text-post-permalink="https://www.threads.net/@zuck/post/CwP2yyiL15R" data-text-post-version="0"><p> </p> <div style="padding: 40px; display: flex; flex-direction: column; align-items: center;"> <div style="display: block; height: 32px; width: 32px; padding-bottom: 20px;"></div> <div style="font-size: 15px; line-height: 21px; color: #999999; font-weight: 400; padding-bottom: 4px;">Post by @zuck</div> <div style="font-size: 15px; line-height: 21px; color: #000000; font-weight: 600;">View on Threads</div> </div> <p> </p></blockquote> <p><script async src="https://www.threads.net/embed.js"></script></p> <p>Previously, Threads on the web was really more of a Threads-lite experience — you could view a user’s profile, but that was about it.</p> <p>After the update, you can view your feed, engage with posts, and even post threads yourself from a desktop browser.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-425733 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20400'%3E%3C/svg%3E" alt="" width="620" height="400" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-620x400.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-310x200.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-768x496.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1.png 1024w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-620x400.png" /><noscript><img fetchpriority="high" decoding="async" class="alignnone wp-image-425733 size-large" src="https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-620x400.png" alt="" width="620" height="400" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-620x400.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-310x200.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1-768x496.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/word-image-425732-1.png 1024w" sizes="(max-width: 620px) 100vw, 620px" /></noscript></p> <p><em>Image via Meta</em></p> <p><span id="more-425732"></span></p> <p>This change should be huge for anyone who uses social media for business, especially since most marketing and social media strategists’ days revolve around their laptops. Making Threads easier to use encourages these users to spend more time on the platform, so it’s a win-win.</p> <p>According to Instagram head Adam Mosseri, the Threads web experience should be available to all users now.</p> <blockquote id="ig-tp-CwVfB2ohqNa" class="text-post-media" style="background: #FFF; border-radius: 16px; max-width: 540px; margin: 1px; min-width: 270px; padding: 0; width: calc(100% - 2px); border: 1px solid #00000026;" data-text-post-permalink="https://www.threads.net/@mosseri/post/CwVfB2ohqNa" data-text-post-version="0"><p> </p> <div style="padding: 40px; display: flex; flex-direction: column; align-items: center;"> <div style="display: block; height: 32px; width: 32px; padding-bottom: 20px;"></div> <div style="font-size: 15px; line-height: 21px; color: #999999; font-weight: 400; padding-bottom: 4px;">Post by @mosseri</div> <div style="font-size: 15px; line-height: 21px; color: #000000; font-weight: 600;">View on Threads</div> </div> <p> </p></blockquote> <p><script async src="https://www.threads.net/embed.js"></script></p> </div> </section> <section> <div class="flex flex-wrap items-center justify-between gap-8 px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex gap-4"> <a data-url="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&text=Threads+expands+features+in+web+app" data-network="Twitter" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&text=Threads+expands+features+in+web+app" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a data-url="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&description=Threads+expands+features+in+web+app" data-network="LinkedIn" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F&description=Threads+expands+features+in+web+app" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a data-url="https://www.facebook.com/sharer.php?display=popup&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F" data-network="Facebook" data-encoded-title="Threads+expands+features+in+web+app" class="social-share" aria-label="Share on Facebook" href="https://www.facebook.com/sharer.php?display=page&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-updates%2Ffacebook%2Fthreads-expands-web-app%2F" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> </div> <script> document.querySelectorAll('.social-share').forEach((link) => { link.addEventListener('click', (e) => { e.preventDefault() _gaq.push([ '_trackEvent', 'BlogShare', e.currentTarget.getAttribute('data-network'), e.currentTarget.getAttribute('data-encoded-title') ]) const height = 450 const width = 550 const url = e.currentTarget.getAttribute('data-url') const x = (window.screen.width / 2) - ((width / 2) + 10) const y = (window.screen.height / 2) - ((height / 2) + 50) window.open(url, 'socialshare', `height=${height},width=${width},top=${y},left=${x},screenX=${x},screenY${y}`) }) }) </script> </div> </section> <section> <div class="px-8 lg:px-0 min-[1150px]:mx-auto max-w-content"> <div class="flex flex-col divide-y border-y border-nocturn/10"> <div class="py-6 max-w-none"> <a href="https://blog.hootsuite.com/author/liz-stanton-2/" class="font-bold no-underline text-lake"> By Liz Stanton </a> <div class="flex gap-8 mt-2"> <div class="flex flex-col gap-2"> <div class="w-28 h-28"><img alt='Liz Stanton' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' decoding='async' data-lazy-src="https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=112&d=mm&r=g"/><noscript><img alt='Liz Stanton' src='https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=112&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/721925a4f3ebdb382877fcf6ceced2b6?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' loading='lazy' decoding='async'/></noscript></div> <div class="flex"> <a href="https://www.linkedin.com/in/liz-stanton/" aria-label="Connect with Liz Stanton on LinkedIn" target="_blank"> <svg role="img" class="w-6 h-6 mr-2 transition duration-300 ease-out fill-nocturn group-hover:fill-white"> <use xlink:href="#icon-linkedin"></use> </svg> </a> </div> </div> <div class="prose"> <p>Liz Stanton is an Inbound Marketing Strategist and associate editor of the Hootsuite blog. After years of freelance writing, she transitioned to a full-time marketing career in 2018. Before joining Hootsuite in 2022, Liz worked as a brand strategist, content editor, and digital campaign manager. She specialized in helping digital marketing agencies, B2C businesses, and SaaS startups build their brands and improve conversions through content marketing and social media.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/liz-stanton-2/"> Read more by Liz Stanton </a> </span> </div> </div> </div> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-sm lg:mx-auto"> <div class="text-center"> <button aria-expanded="false" aria-controls="comments" onclick="toggleAriaExpanded(this)" class="inline-flex items-center px-8 py-4 mx-auto font-semibold no-underline transition duration-300 ease-out border-2 group peer border-nocturn hover:bg-nocturn hover:text-white"> <span class="block group-aria-expanded:hidden"> Show Comments </span> <span class="hidden group-aria-expanded:block"> Hide Comments </span> </button> <div id="comments" class="hidden max-w-3xl m-auto mt-4 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