Pearson Cycles | WooCommerce Web Design

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Now run by the fifth generation of the Pearson family, it is recognised as the world’s oldest bicycle business. Following impressive success in their London stores, they wanted to bring the business into the 21st century by improving their online offering. They approached us to boost their online conversion rate and help them appeal to new markets.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">6 months</dd> <dt class="title">Sector:</dt> <dd class="text">Sport & Leisure</dd> <dt class="title">Target Type:</dt> <dd class="text">B2C</dd> <dt class="title">Demographic:</dt> <dd class="text">Cyclists</dd> <dt class="title">Website Goals:</dt> <dd class="text">Launch New Brand, Drive Sales</dd> <dt class="title">Services:</dt> <dd class="text">eCommerce Web Design, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%20857'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Pearson-3-images.jpg" alt="Pearson cyclists modelling Pearson bikes" height="857" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li>Adobe XD Designs</li> <li>WordPress CMS</li> <li>WooCommerce Shop</li> <li>Responsive Design</li> <li>Apply Pay Integration</li> <li>Ongoing Digital Marketing</li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1 x Project Manager</li> <li>2 x Digital Marketing Specialists</li> <li>1 x Website Designer</li> <li>1 x Front-end Programmer</li> <li>1 x Back-end Programmer</li> <li>1 x Quality Assurance Tester</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Collage.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Taking success online</h2> <p><span style="font-weight: 400;">One of Pearson’s goals was to widen their offering of cycling apparel. They believe that cycling should be accessible to all and wanted to appeal to all cycling enthusiasts, not just the cycling gurus. To increase the accessibility of the new Pearson website to new cyclists, we created a website structure that enables users to shop by collections and by categories. </span></p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(22,33,48,0.9);"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20731'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Collection-Dropdown.jpg" alt="Pearson website megamenu" height="731" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Photographic menu </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We implemented a drop down menu to showcase imagery of the collections, apparel and bikes.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202598%201462'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/All-Clothing.jpg" alt="All Clothing Category page on the Pearson website" height="1462" width="2598" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Clean and clear </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Products are presented in a bold and clear way to provide a simple and intuitive user experience.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202596%201460'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Product-Page.jpg" alt="Pearson website product page" height="1460" width="2596" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Dynamic imagery </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Product page imagery updates as options and add-ons are selected, showcasing the customer’s final product.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202598%201462'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Checkout.jpg" alt="Pearson website checkout page" height="1462" width="2598" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Payment gateways </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We integrated with 3 different payment gateways including Apple Pay to streamline the checkout process and meet market demand.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">301 strategy</h2> <p>The new Pearson website launch involved both a rebrand and a domain change. We managed this process, taking measures to protect existing search engine rankings. Each URL from the old domain was mapped to the equivalent page on the new website and Google was informed of the rebrand.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #8c9dad;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_collage11 " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20761%201355'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Mobile-1.jpg" alt="Mobile view of the Pearson website homepage banner" height="1355" width="761" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20761%201353'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Mobile-2.jpg" alt="Mobile view of the Third Time Lucky Jersey product page" height="1353" width="761" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20764%201355'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Mobile-3.jpg" alt="Adventure product category overview page" height="1355" width="764" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20959%201098'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Image-4-1.jpg" alt="New bicycle frame from Pearson Cycles" height="1098" width="959" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201936%202216'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/iPhone-Mockup.jpg" alt="Classic Road Collection iPhone Screenshot" height="2216" width="1936" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -medium "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201202'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/09/Pearson-2-images.jpg" alt="Pearson cycling jerseys" height="1202" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> 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