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class="nuxt-link-active" data-v-5e27eadc>Advance</a> <svg data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="chevron" data-v-5e27eadc><path d="M4 14a1 1 0 01-.71-.29 1 1 0 010-1.42L8.59 7l-5.3-5.29A1 1 0 014.71.29l6 6a1 1 0 010 1.42l-6 6A1 1 0 014 14z"></path></svg><a href="/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/" aria-current="page" class="nuxt-link-exact-active nuxt-link-active" data-v-5e27eadc>Telenors new head of research and innovation points to main reason for sluggish ai adoption</a> </div></div></div>  <div id="l-0" class="container-fluid margin-bottom-4xl padding-top-lg no-bg"><div class="row wrap"> <div class="content-container"><div class="column-wrapper clearfix" data-v-6a53fe40><div class="column col-12 col-sm-12" data-v-6a53fe40> <div data-path="/layouts/0/columns/0/0" class="margin-bottom-2xl component-wrapper last" data-v-b14b57aa data-v-6a53fe40> <section 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class="row wrap"> <div class="content-container"><div class="column-wrapper clearfix" data-v-6a53fe40><div class="column col-12 col-sm-5" data-v-6a53fe40> <div data-path="/layouts/1/columns/0/0" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="ab07e87f-0f91-477e-b347-f8a53fef0dc7" class="article-top component" data-v-b14b57aa><h1 class="heading" data-v-4af32896>Slow AI adoption: How businesses can accelerate the uptake of AI (no, the answers in not more tech)</h1> <div class="category-and-date"><a href="/articles/?category=Advance" target="_self" class="link" data-v-70f106a8><span data-v-70f106a8> Advance </span></a> <time>3 nov., 2022</time></div> <div class="location"> </div> <div class="time-to-read"> 9 minute read </div> <div class="share-links-block"><h4>Share</h4> <div class="social-media-bar margin-top-md" data-v-0cbf945f><a href="https://twitter.com/share?url=https://www.telenor.com/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/" target="_blank" title="Share on Twitter" class="share" data-v-0cbf945f><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" data-v-0cbf945f><path d="M21 0H3C1.3 0 0 1.3 0 3v18c0 1.7 1.3 3 3 3h18c1.7 0 3-1.3 3-3V3c0-1.7-1.3-3-3-3zm-3 9.7v.4c0 3.8-2.9 8.2-8.2 8.2-1.6 0-3.2-.5-4.4-1.3h.7c1.4 0 2.6-.5 3.6-1.2-1.3 0-2.3-.9-2.7-2 .2 0 .4.1.5.1.3 0 .5 0 .8-.1-1.4-.3-2.3-1.5-2.3-2.9.4.2.8.3 1.3.4C6.5 10.7 6 9.9 6 8.8c0-.5.1-1 .4-1.5 1.4 1.8 3.6 2.9 6 3-.1-.2-.1-.4-.1-.7 0-1.6 1.3-2.9 2.9-2.9.8 0 1.6.3 2.1.9.7-.1 1.3-.4 1.8-.7-.2.7-.7 1.2-1.3 1.6.6-.1 1.1-.2 1.7-.5-.4.8-.9 1.3-1.5 1.7z" fill-rule="evenodd" clip-rule="evenodd"></path></svg></a> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.telenor.com/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/" target="_blank" title="Share on Facebook" class="icon-target share" data-v-0cbf945f><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" data-v-0cbf945f><path d="M21 0H3C1.3 0 0 1.3 0 3v18c0 1.7 1.3 3 3 3h7.1v-8.5h-3V12h3V9.4c0-3 1.8-4.7 4.5-4.7 1.3 0 2.7.2 2.7.2v3h-1.5c-1.5 0-2 .9-2 1.9V12h3.3l-.5 3.5h-2.8V24H21c1.7 0 3-1.3 3-3V3c0-1.7-1.3-3-3-3z" fill-rule="evenodd" clip-rule="evenodd"></path></svg></a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.telenor.com/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/" target="_blank" title="Share on LinkedIn" class="icon-target share" data-v-0cbf945f><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" data-v-0cbf945f><path d="M21 0H3C1.3 0 0 1.3 0 3v18c0 1.7 1.3 3 3 3h18c1.7 0 3-1.3 3-3V3c0-1.7-1.3-3-3-3zM8 19H5V8h3v11zM6.5 6.7c-1 0-1.8-.8-1.8-1.8s.8-1.8 1.8-1.8S8.2 4 8.2 5s-.7 1.7-1.7 1.7zM20 19h-3v-5.6c0-3.4-4-3.1-4 0V19h-3V8h3v1.8c1.4-2.6 7-2.8 7 2.5V19z" fill-rule="evenodd" clip-rule="evenodd"></path></svg></a></div></div> <div class="tags"><a href="/articles/?tag=Advance" target="_self" class="link tag" data-v-70f106a8><span data-v-70f106a8> Advance </span></a><a href="/articles/?tag=Artificial Intelligence" target="_self" class="link tag" data-v-70f106a8><span data-v-70f106a8> Artificial Intelligence </span></a><a href="/articles/?tag=Research" target="_self" class="link tag" data-v-70f106a8><span data-v-70f106a8> Research </span></a></div></section> </div> <div data-path="/layouts/1/columns/0/1" class="margin-bottom-2xl component-wrapper last" data-v-b14b57aa data-v-6a53fe40> <section id="e985451a" class="infobox padding-xl component bg-sunflower" data-v-caaeff80 data-v-b14b57aa><div class="content" data-v-caaeff80><div class="infobox-heading" data-v-caaeff80><h2 data-v-4af32896 data-v-caaeff80>Advance</h2>  </div> <div class="infobox-text margin-top-md" data-v-caaeff80><div class="richtext" data-v-20ca1b93 data-v-caaeff80><div data-v-20ca1b93><p><strong>Advancing connectivity to accelerate the digital future</strong></p><p>Advance means that Telenor is at the forefront of technological development, constantly innovating and exploring for the benefit of customers, businesses and society.</p></div></div></div></div></section> </div>  </div></div><div class="column-wrapper clearfix" data-v-6a53fe40><div class="column col-12 col-sm-7" data-v-6a53fe40> <div data-path="/layouts/1/columns/1/0" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="52e39042-6388-49ca-a1f3-3283a75ddc0c" class="component freetext large-text" data-v-2a10b6a2 data-v-b14b57aa> <div class="richtext body" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><p>AI can play a pivotal part in shaping society for the better in the next five years, stresses Ieva Martinkenaite, urging more industries and businesses to open their eyes to arenas like the Norwegian Open AI Lab.</p></div></div>   </section> </div> <div data-path="/layouts/1/columns/1/1" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="6f7fc256-9e19-4498-ad04-23a1476e8521" class="component freetext" data-v-2a10b6a2 data-v-b14b57aa> <div class="richtext body" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><p>When faced with the question, “Do you believe our society is utilising the full potential of AI?” Ieva Martinkenaite, one of Europe’s leading Artificial Intelligence (AI) advocates, wishes she could answer differently.</p><p>“But the truth is, no. A big no. Although the use of AI varies across problem domains, industries, and continents, there is an overarching issue in lack of AI adoption,” she says.</p><p>It’s easy to understand the new Head of Telenor Research and Innovation’s desire for a global acceleration in the AI uptake when hearing her speak about the technology’s potential impact on society.</p><p>“AI is a set of technologies that can help humans perform specific tasks, such as recognising objects from a myriad of pictures. This can, for instance, be used to detect cancer cells from X-rays instantly. For businesses, AI can improve customer offers, reduce costs, and create new revenue streams. The AI technology is already there. What’s lacking is an overarching understanding among leaders and businesses of what AI actually can do.”</p><p><strong>Also read: </strong><a href="/media/newsroom/announcement/ieva-martinkenaite-appointed-head-of-telenor-research-and-innovation/">Ieva Martinkenaite named new head of Telenor Research and Innovation</a></p></div></div>   </section> </div> <div data-path="/layouts/1/columns/1/2" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="cedb29dd-6e71-4cac-9147-28c3740c6ef8" class="figure component" data-v-4626e7be data-v-b14b57aa><figure data-v-4626e7be><div data-v-1a5ebb10 data-v-29430d7f data-v-4626e7be><img data-src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 1 Inga Strümke, Sigve Brekke, Terje Thorsen and Ieva Martinkenaite.jpg" alt="Sigve Brekke in dialogue with people at NAIL" class="lazyload main main-lazyloaded responsive-image" data-v-1a5ebb10> <noscript data-v-1a5ebb10><img src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 1 Inga Strümke, Sigve Brekke, Terje Thorsen and Ieva Martinkenaite.jpg" alt="Sigve Brekke in dialogue with people at NAIL" class="responsive-image" data-v-1a5ebb10></noscript></div> <figcaption class="margin-top-sm" data-v-4626e7be><span class="caption-header" data-v-4626e7be>Problem solver:</span> <span class="caption-body" data-v-4626e7be>Ieva Martinkenaite (right) believes AI is set to solve fundamental challenges related to health and climate. Here together with (from left) Inga Strümke, researcher at the Norwegian Open AI Lab, Sigve Brekke, CEO and President of Telenor Group, and Terje Thorsen, EVP Technologies and Services of DNB, celebrating NAIL’s 5-year anniversary at the lab facilities on NTNU’s campus in Trondheim.</span></figcaption></figure></section> </div> <div data-path="/layouts/1/columns/1/3" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="b8fbc007-95d8-4f49-bccf-8c416a574759" class="component freetext" data-v-2a10b6a2 data-v-b14b57aa>  <div class="richtext body" style="overflow-x:auto;" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><h3>Need for a culture shift</h3><p>Although acknowledging that culture shifts are difficult, Martinkenaite stresses that they are needed to pave the way for more AI experimentation in businesses.</p><p>“A culture shift is hard because it touches on legacies and people’s ability to change. But it’s vital to capture value from new technologies and data. As businesses and industries, we need to focus on developing new skills and engage with peers and partners in arenas where we share and disseminate knowledge, like the Norwegian Open AI Lab,” she says.</p><p>Telenor, the Norwegian University of Science and Technology (NTNU), and SINTEF established the Norwegian Open AI Lab (NAIL) in 2017. The lab, which is located at NTNU’s campus in Trondheim, Norway, is a platform for cooperation on AI between Norwegian public and private companies, the government, and academia.</p><p><strong>Read more: </strong><a href="/media/newsroom/announcement/from-innovation-to-value-knowledge-powerhouse-aims-to-stimulate-green-and-profitable-transformation/">Knowledge powerhouse aims to stimulate green and profitable transformation</a></p></div></div>  </section> </div> <div data-path="/layouts/1/columns/1/4" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section class="video-container component" data-v-06050a22 data-v-b14b57aa> <div class="video-wrapper-youtube" data-v-4e79b538 data-v-06050a22><div width="100%" height="auto" data-url="https://youtu.be/MEHdEjafCfw" data-remove-recomendations="true" data-controls="true" class="video-placeholder-youtube" data-v-4e79b538></div> </div> </section> </div> <div data-path="/layouts/1/columns/1/5" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="bb6fc503-1b76-4cb3-866e-d8b660581c89" class="component freetext" data-v-2a10b6a2 data-v-b14b57aa> <div class="richtext body" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><p>Sigve Brekke, President and CEO of Telenor Group, says Telenor joined NAIL as a funding partner to actively contribute to developing critical digital competencies.</p><p>“AI represents a massive potential for improving lives and businesses for our customers and Telenor's own business. We expect the impact of AI to accelerate with the increasing digitalisation of society and play a crucial role in combatting climate change,” says Brekke, fully backing Martinkenaite’s call for more skill development and partner focus.</p><p>“To capture value from AI, companies need talents, software, and an experimentation culture that would enable them to systematically transform data into actionable insights, predictions, and choices, guiding better business decisions and automating processes.”</p><p>A description that, in many ways, explains what NAIL has set out to provide its partners.</p><p><strong>Check out:</strong> <a href="/stories/safeguard/lean-green-telco-machine-how-ai-is-greening-mobile-networks/">Did you know that Telenor uses AI to green mobile networks</a></p></div></div>   </section> </div> <div data-path="/layouts/1/columns/1/6" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="167ac282-84f6-4596-b0c1-19ead9e88e13" class="figure component" data-v-4626e7be data-v-b14b57aa><figure data-v-4626e7be><div data-v-1a5ebb10 data-v-29430d7f data-v-4626e7be><img data-src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 2 Elisabeth Birkeland Kvalheim, Remi Eriksen, Sigve Brekke, Gjersvold.jpg" alt="Sigve in debate" class="lazyload main main-lazyloaded responsive-image" data-v-1a5ebb10> <noscript data-v-1a5ebb10><img src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 2 Elisabeth Birkeland Kvalheim, Remi Eriksen, Sigve Brekke, Gjersvold.jpg" alt="Sigve in debate" class="responsive-image" data-v-1a5ebb10></noscript></div> <figcaption class="margin-top-sm" data-v-4626e7be><span class="caption-header" data-v-4626e7be>Partners:</span> <span class="caption-body" data-v-4626e7be>NAIL has a total of 14 partners spanning across different industries, start-ups, and academia. As part of the 5-years anniversary celebration, Sigve Brekke, President and CEO of Telenor Group, discussed AI adoption with other industries, here in dialogue with Elisabeth Birkeland Kvalheim, EVP Technology, Digital and Innovation, Equinor, Remi Eriksen, Group President and CEO of DNV, and Ståle Gjersvold, CEO of TrønderEnergi.</span></figcaption></figure></section> </div> <div data-path="/layouts/1/columns/1/7" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="e703aad8-3151-4549-9142-0f8dd21a05d2" class="component freetext" data-v-2a10b6a2 data-v-b14b57aa> <div class="richtext body" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><h3>Access to the brightest minds</h3><p>“At NAIL, we work with partners that have data and problems they want to solve. This provides the partners with opportunities to solve challenges by tapping into NAIL’s resources, while we at NAIL build research on the work we do with the partners to develop our methods further,” explains Ingrid Schjølberg, Professor and Dean of the Faculty of Information Technology and Electrical Engineering at NTNU.</p><p>Through Telenor’s research and development activities in NAIL, Telenor has been able to dive into real and complex operational issues and challenges.</p><p>“We are currently running large research projects on automatic speech recognition and detection of anomalous traffic in Radio Access Network (RAN). Given the fast pace of AI tech advancements, we are very happy to get help from the brightest minds at NTNU. This would not have been possible without investing our time, people, data, and problems in NAIL,” explains Martinkenaite, who looks forward to the next chapter of the lab’s story.</p><p>“The first five years have been very exciting, and we have learned how to work with research partners on AI and bring value to our business. I believe the next five will bring even more cutting-edge knowledge and utilisation through high-impact research-industry collaborations for Telenor.”</p><p><strong>Learn more: </strong><a href="https://www.telenor.com/stories/advance/a-breath-of-fresh-air/">By using AI, Telenor and partners help solve one of the globe’s ‘dirtiest’ health issues</a></p></div></div>   </section> </div> <div data-path="/layouts/1/columns/1/8" class="margin-bottom-2xl component-wrapper" data-v-b14b57aa data-v-6a53fe40> <section id="45dd1955-9e91-4d0b-9e8b-051069784894" class="figure component" data-v-4626e7be data-v-b14b57aa><figure data-v-4626e7be><div data-v-1a5ebb10 data-v-29430d7f data-v-4626e7be><img data-src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 3 Sara Malacarne, Anne Borg, Sigve Brekke.JPG" alt="Sigve Brekke and Anne Borg look at screen while Sara Malacarne presents." class="lazyload main main-lazyloaded responsive-image" data-v-1a5ebb10> <noscript data-v-1a5ebb10><img src="/binaries/stories/advance/telenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption/NAIL 5 year anniversary 3 Sara Malacarne, Anne Borg, Sigve Brekke.JPG" alt="Sigve Brekke and Anne Borg look at screen while Sara Malacarne presents." class="responsive-image" data-v-1a5ebb10></noscript></div> <figcaption class="margin-top-sm" data-v-4626e7be><span class="caption-header" data-v-4626e7be>Connecting with students:</span> <span class="caption-body" data-v-4626e7be>NAIL partners get to connect with the lab’s AI researchers and NTNU students and discuss AI related challenges and opportunities with other partners from the private and public sectors. Sara Malacarne, Senior Research Scientist in Telenor Research and Innovation, presents to Anne Borg, Rector at NTNU, and Sigve Brekke, President and CEO of Telenor Group, how her project group has used AI to detect faults in Telenor’s Radio Access Network.</span></figcaption></figure></section> </div> <div data-path="/layouts/1/columns/1/9" class="margin-bottom-2xl component-wrapper last" data-v-b14b57aa data-v-6a53fe40> <section id="3e1403d1-c7a6-451a-a620-7dccb5863641" class="component freetext" data-v-2a10b6a2 data-v-b14b57aa> <div class="richtext body" data-v-20ca1b93 data-v-2a10b6a2><div data-v-20ca1b93><h3>About NAIL:</h3><p>The Norwegian Open Artificial Intelligence Lab (NAIL) is a hub for research, education, and innovation within AI that aims to solve challenges of high importance to the Norwegian society. NAIL engages in a variety of research and innovation activities, with several ongoing projects and a strong team of AI researchers. Telenor is a funding partner of NAIL, which as of 2022, consists of 14 partners from business, industry, research, and the public sector, including large industry players such as Equinor, DnB, DNV, and Kongsberg. Partners bring data, real-life problems, and domain knowledge to NAIL.</p><h3>About Telenor Research and Innovation:</h3><p>For more than 50 years, Telenor has invested in a dedicated research area to help the company prepare for and leverage emerging technologies, as well as customer, organisational and regulatory trends. Telenor Research and Innovation consists of a team of experts who take a science-based approach to solving some of the most intricate problems facing telecommunications today – providing insight and guidance to top management for more informed decision-making.</p></div></div>   </section> </div>  </div></div></div></div></div>   <div class="gizmo-link" data-v-633d0000> </div> </div> </main> <footer id="main-footer" data-fetch-key="data-v-46559ce5:0" data-v-46559ce5><div class="general-container" data-v-46559ce5><svg data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 500 460.36" class="logo" data-v-46559ce5><path d="M252.71 140.78c7.16 1.1 8.6-.34 9.55-7.11a162.59 162.59 0 0113.91-45.61c9.36-19.25 24.28-40.41 45.14-54.57C338.88 21.71 367.67 8.67 390 3.94a166.92 166.92 0 0150-3.32c30.13 2.71 46.8 11.3 55.16 22.41 3.11 4.15 4.8 9.28 4.87 12.59.24 5.53-2.17 12.74-10.11 19.83-7.73 6.82-24.22 15.45-46.71 23-23.34 7.77-55.23 16-87 23.28a496.38 496.38 0 00-54.42 15.63c-21 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consent",externalLink:"javascript:utag.gdpr.showConsentPreferences();"}]},metadata:{},schema:{_id:"telenor.com-component-globalfooter"},directoryUrl:N,publishDate:"2024-11-20T09:16:19.283Z"}}},error:c,state:{page:{id:"279f95eb-d09b-41bc-af12-bc8aee44f502",publishUrl:"\u002Fstories\u002Fadvance\u002Ftelenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption\u002Findex.page",portal:J,layouts:[{columns:[[{data:{},schema:{_id:"telenor.com-component-image--full-width"},link:c,id:"8565efb5-7036-4a94-98f4-4a66760a5afd",template:{name:"image--full-width",ref:"$xpf\u002Fcomponents\u002FimageFullWidth",classes:a},content:{image:{image_md:{src:"\u002Fbinaries\u002Fstories\u002Fadvance\u002Ftelenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption\u002FIeva Martinkenaite Head of Telenor Research and 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society.\u003C\u002Fp\u003E",hideInfoIcon:b}}],[{data:{},schema:{_id:g},link:c,id:"52e39042-6388-49ca-a1f3-3283a75ddc0c",template:{name:"freetext-large-text",ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Cp\u003EAI can play a pivotal part in shaping society for the better in the next five years, stresses Ieva Martinkenaite, urging more industries and businesses to open their eyes to arenas like the Norwegian Open AI Lab.\u003C\u002Fp\u003E"}},{data:{},schema:{_id:g},link:c,id:"6f7fc256-9e19-4498-ad04-23a1476e8521",template:{name:e,ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Cp\u003EWhen faced with the question, “Do you believe our society is utilising the full potential of AI?” Ieva Martinkenaite, one of Europe’s leading Artificial Intelligence (AI) advocates, wishes she could answer differently.\u003C\u002Fp\u003E\u003Cp\u003E“But the truth is, no. A big no. Although the use of AI varies across problem domains, industries, and continents, there is an overarching issue in lack of AI adoption,” she says.\u003C\u002Fp\u003E\u003Cp\u003EIt’s easy to understand the new Head of Telenor Research and Innovation’s desire for a global acceleration in the AI uptake when hearing her speak about the technology’s potential impact on society.\u003C\u002Fp\u003E\u003Cp\u003E“AI is a set of technologies that can help humans perform specific tasks, such as recognising objects from a myriad of pictures. This can, for instance, be used to detect cancer cells from X-rays instantly. For businesses, AI can improve customer offers, reduce costs, and create new revenue streams. The AI technology is already there. What’s lacking is an overarching understanding among leaders and businesses of what AI actually can do.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso read: \u003C\u002Fstrong\u003E\u003Ca href=\"\u002Fmedia\u002Fnewsroom\u002Fannouncement\u002Fieva-martinkenaite-appointed-head-of-telenor-research-and-innovation\u002F\"\u003EIeva Martinkenaite named new head of Telenor Research and Innovation\u003C\u002Fa\u003E\u003C\u002Fp\u003E"}},{data:{},schema:{_id:O},link:c,id:"cedb29dd-6e71-4cac-9147-28c3740c6ef8",template:{name:P,ref:Q,classes:a},content:{captionBody:"Ieva Martinkenaite (right) believes AI is set to solve fundamental challenges related to health and climate. Here together with (from left) Inga Strümke, researcher at the Norwegian Open AI Lab, Sigve Brekke, CEO and President of Telenor Group, and Terje Thorsen, EVP Technologies and Services of DNB, celebrating NAIL’s 5-year anniversary at the lab facilities on NTNU’s campus in Trondheim.",image:{image_md:{src:"\u002Fbinaries\u002Fstories\u002Fadvance\u002Ftelenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption\u002FNAIL 5 year anniversary 1 Inga Strümke, Sigve Brekke, Terje Thorsen and Ieva Martinkenaite.jpg"},alt:"Sigve Brekke in dialogue with people at NAIL"},captionHeader:"Problem solver:"}},{data:{},schema:{_id:g},link:c,id:"b8fbc007-95d8-4f49-bccf-8c416a574759",template:{name:e,ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Ch3\u003ENeed for a culture shift\u003C\u002Fh3\u003E\u003Cp\u003EAlthough acknowledging that culture shifts are difficult, Martinkenaite stresses that they are needed to pave the way for more AI experimentation in businesses.\u003C\u002Fp\u003E\u003Cp\u003E“A culture shift is hard because it touches on legacies and people’s ability to change. But it’s vital to capture value from new technologies and data. As businesses and industries, we need to focus on developing new skills and engage with peers and partners in arenas where we share and disseminate knowledge, like the Norwegian Open AI Lab,” she says.\u003C\u002Fp\u003E\u003Cp\u003ETelenor, the Norwegian University of Science and Technology (NTNU), and SINTEF established the Norwegian Open AI Lab (NAIL) in 2017. The lab, which is located at NTNU’s campus in Trondheim, Norway, is a platform for cooperation on AI between Norwegian public and private companies, the government, and academia.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ERead more: \u003C\u002Fstrong\u003E\u003Ca href=\"\u002Fmedia\u002Fnewsroom\u002Fannouncement\u002Ffrom-innovation-to-value-knowledge-powerhouse-aims-to-stimulate-green-and-profitable-transformation\u002F\"\u003EKnowledge powerhouse aims to stimulate green and profitable transformation\u003C\u002Fa\u003E\u003C\u002Fp\u003E"}},{data:{},schema:{_id:"telenor.com-component-video"},link:c,id:"5ef991c2-b4c3-497f-94c9-d410e93e6421",template:{name:aF,ref:aF,classes:a},content:{autoplay:d,muted:d,loop:d,disableControls:d,playButtonColor:"White",url:"https:\u002F\u002Fyoutu.be\u002FMEHdEjafCfw"}},{data:{},schema:{_id:g},link:c,id:"bb6fc503-1b76-4cb3-866e-d8b660581c89",template:{name:e,ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Cp\u003ESigve Brekke, President and CEO of Telenor Group, says Telenor joined NAIL as a funding partner to actively contribute to developing critical digital competencies.\u003C\u002Fp\u003E\u003Cp\u003E“AI represents a massive potential for improving lives and businesses for our customers and Telenor's own business. We expect the impact of AI to accelerate with the increasing digitalisation of society and play a crucial role in combatting climate change,” says Brekke, fully backing Martinkenaite’s call for more skill development and partner focus.\u003C\u002Fp\u003E\u003Cp\u003E“To capture value from AI, companies need talents, software, and an experimentation culture that would enable them to systematically transform data into actionable insights, predictions, and choices, guiding better business decisions and automating processes.”\u003C\u002Fp\u003E\u003Cp\u003EA description that, in many ways, explains what NAIL has set out to provide its partners.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ECheck out:\u003C\u002Fstrong\u003E \u003Ca href=\"\u002Fstories\u002Fsafeguard\u002Flean-green-telco-machine-how-ai-is-greening-mobile-networks\u002F\"\u003EDid you know that Telenor uses AI to green mobile networks\u003C\u002Fa\u003E\u003C\u002Fp\u003E"}},{data:{},schema:{_id:O},link:c,id:"167ac282-84f6-4596-b0c1-19ead9e88e13",template:{name:P,ref:Q,classes:a},content:{captionBody:"NAIL has a total of 14 partners spanning across different industries, start-ups, and academia. As part of the 5-years anniversary celebration, Sigve Brekke, President and CEO of Telenor Group, discussed AI adoption with other industries, here in dialogue with Elisabeth Birkeland Kvalheim, EVP Technology, Digital and Innovation, Equinor, Remi Eriksen, Group President and CEO of DNV, and Ståle Gjersvold, CEO of TrønderEnergi.",image:{image_md:{src:"\u002Fbinaries\u002Fstories\u002Fadvance\u002Ftelenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption\u002FNAIL 5 year anniversary 2 Elisabeth Birkeland Kvalheim, Remi Eriksen, Sigve Brekke, Gjersvold.jpg"},alt:"Sigve in debate"},captionHeader:"Partners:"}},{data:{},schema:{_id:g},link:c,id:"e703aad8-3151-4549-9142-0f8dd21a05d2",template:{name:aG,ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Ch3\u003EAccess to the brightest minds\u003C\u002Fh3\u003E\u003Cp\u003E“At NAIL, we work with partners that have data and problems they want to solve. This provides the partners with opportunities to solve challenges by tapping into NAIL’s resources, while we at NAIL build research on the work we do with the partners to develop our methods further,” explains Ingrid Schjølberg, Professor and Dean of the Faculty of Information Technology and Electrical Engineering at NTNU.\u003C\u002Fp\u003E\u003Cp\u003EThrough Telenor’s research and development activities in NAIL, Telenor has been able to dive into real and complex operational issues and challenges.\u003C\u002Fp\u003E\u003Cp\u003E“We are currently running large research projects on automatic speech recognition and detection of anomalous traffic in Radio Access Network (RAN). Given the fast pace of AI tech advancements, we are very happy to get help from the brightest minds at NTNU. This would not have been possible without investing our time, people, data, and problems in NAIL,” explains Martinkenaite, who looks forward to the next chapter of the lab’s story.\u003C\u002Fp\u003E\u003Cp\u003E“The first five years have been very exciting, and we have learned how to work with research partners on AI and bring value to our business. I believe the next five will bring even more cutting-edge knowledge and utilisation through high-impact research-industry collaborations for Telenor.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ELearn more: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.telenor.com\u002Fstories\u002Fadvance\u002Fa-breath-of-fresh-air\u002F\"\u003EBy using AI, Telenor and partners help solve one of the globe’s ‘dirtiest’ health issues\u003C\u002Fa\u003E\u003C\u002Fp\u003E"}},{data:{},schema:{_id:O},link:c,id:"45dd1955-9e91-4d0b-9e8b-051069784894",template:{name:P,ref:Q,classes:a},content:{captionBody:"NAIL partners get to connect with the lab’s AI researchers and NTNU students and discuss AI related challenges and opportunities with other partners from the private and public sectors. Sara Malacarne, Senior Research Scientist in Telenor Research and Innovation, presents to Anne Borg, Rector at NTNU, and Sigve Brekke, President and CEO of Telenor Group, how her project group has used AI to detect faults in Telenor’s Radio Access Network.",captionHeader:"Connecting with students:",image:{alt:"Sigve Brekke and Anne Borg look at screen while Sara Malacarne presents.",image_md:{src:"\u002Fbinaries\u002Fstories\u002Fadvance\u002Ftelenors-new-head-of-research-and-innovation-points-to-main-reason-for-sluggish-ai-adoption\u002FNAIL 5 year anniversary 3 Sara Malacarne, Anne Borg, Sigve Brekke.JPG"}}}},{data:{},schema:{_id:g},link:c,id:"3e1403d1-c7a6-451a-a620-7dccb5863641",template:{name:aG,ref:e,classes:a},content:{headerType:h,backgroundColor:i,text:"\u003Ch3\u003EAbout NAIL:\u003C\u002Fh3\u003E\u003Cp\u003EThe Norwegian Open Artificial Intelligence Lab (NAIL) is a hub for research, education, and innovation within AI that aims to solve challenges of high importance to the Norwegian society. NAIL engages in a variety of research and innovation activities, with several ongoing projects and a strong team of AI researchers. Telenor is a funding partner of NAIL, which as of 2022, consists of 14 partners from business, industry, research, and the public sector, including large industry players such as Equinor, DnB, DNV, and Kongsberg. Partners bring data, real-life problems, and domain knowledge to NAIL.\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Ch3\u003EAbout Telenor Research and Innovation:\u003C\u002Fh3\u003E\u003Cp\u003EFor more than 50 years, Telenor has invested in a dedicated research area to help the company prepare for and leverage emerging technologies, as well as customer, organisational and regulatory trends. 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