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How to compete and grow: A sector guide to policy | McKinsey
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What emerges are some surprising findings that run counter to the way many policymakers are thinking about the task at hand." property="og:description" name="description"/><meta content="https://www.mckinsey.com/industries/public-sector/our-insights/how-to-compete-and-grow" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg" property="og:image" name="image"/><meta content="{69F6C1A9-DB13-436C-BB1E-9BB76C75E9AF}" name="sid"/><link href="https://www.mckinsey.com/industries/public-sector/our-insights/how-to-compete-and-grow" rel="canonical"/><meta content="Monthly Highlights" name="practice-name"/><meta content="N02" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><title>How to compete and grow: A sector guide to policy | McKinsey</title><meta content="Insights & Publications" name="sections"/><meta content="How to compete and grow: A sector guide to policy" name="twitter:title"/><meta content="Drawing on industry case studies from around the world, MGI analyzes policies and regulations that have succeeded and those that have failed in fostering economic growth and competitiveness at the sector level. What emerges are some surprising findings that run counter to the way many policymakers are thinking about the task at hand." name="twitter:description"/><meta content="Article" property="contenttype" name="contenttype"/><meta content="https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="How to compete and grow: A sector guide to policy" name="twitter:image:alt"/><meta content="public" name="accesslevel"/><meta content="false" name="excludefromclientlink"/><meta content="MGI Research" name="articlesource"/><meta content="report" name="articletype"/><meta content="James Manyika | Lenny Mendonca | Jaana Remes | Stefan Klubmann | Richard Dobbs | Kuntala Karkun | Vitaly Klintsov | Christina Kukenshoner | Mikhail Nikomarov | Charles Roxburgh | Jorg Schubert | Tilman Tacke | Antti Tormanen" name="authors-name"/><meta content="2010-03-01T00:00:00Z" name="itemdate"/><meta content="Monthly Highlights | Report | McKinsey Global Institute | March 1, 2010" name="searchresults-tags"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","url":"https://www.mckinsey.com","publisher":{"@type":"Organization","name":"McKinsey & Company","logo":{"@type":"ImageObject","url":"https://www.mckinsey.com/~/media/Thumbnails/Mck_Logo"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.mckinsey.com/industries/public-sector/our-insights/how-to-compete-and-grow"},"datePublished":"2010-03-01T10:35:00Z","dateCreated":"2011-09-14T11:19:03Z","dateModified":"2010-03-01T00:00:00Z","heading":"How to compete and grow: A sector guide to policy","image":"https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg","description":"Drawing on industry case studies from around the world, MGI analyzes policies and regulations that have succeeded and those that have failed in fostering economic growth and competitiveness at the sector level. What emerges are some surprising findings that run counter to the way many policymakers are thinking about the task at hand.","author":[{"@type":"Person","name":"James Manyika","url":"https://www.mckinsey.com/our-people/james-manyika"},{"@type":"Person","name":"Lenny Mendonca"},{"@type":"Person","name":"Jaana Remes"},{"@type":"Person","name":"Stefan Klubmann"},{"@type":"Person","name":"Richard Dobbs"},{"@type":"Person","name":"Kuntala Karkun"},{"@type":"Person","name":"Vitaly Klintsov"},{"@type":"Person","name":"Christina Kükenshöner"},{"@type":"Person","name":"Mikhail Nikomarov"},{"@type":"Person","name":"Charles Roxburgh"},{"@type":"Person","name":"Jörg Schubert","url":"https://www.mckinsey.com/our-people/jorg-schubert"},{"@type":"Person","name":"Tilman Tacke","url":"https://www.mckinsey.com/our-people/tilman-tacke"},{"@type":"Person","name":"Antti Törmänen"}]}</script><meta name="next-head-count" content="63"/><meta name="next-font-preconnect"/><script src="" 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ArticleDefault_mck-c-article-default__heading__bv6rL"><div>How to compete and grow: A sector guide to policy</div></h1></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-10 mck-u-animation-blur-in-800 ArticleDefault_mck-c-article-default__description__sjoe9"><div><time datetime="2010-03-01T00:00:00Z">March 1, 2010</time> | Report</div></div></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-gutter-xxl"><section data-layer-region="article-body-header" class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400 byline-share-container"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-8 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-8 mdc-u-ts-9"><span> </span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/james-manyika" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">James Manyika</span></a> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Lenny Mendonca<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Jaana Remes<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Stefan Klubmann<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Richard Dobbs<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Kuntala Karkun<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Vitaly Klintsov<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Christina Kükenshöner<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Mikhail Nikomarov<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Charles Roxburgh<!-- --> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/jorg-schubert" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Jörg Schubert</span></a> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/tilman-tacke" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Tilman Tacke</span></a><span> </span></span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Antti Törmänen</span></span></div><div class="mdc-u-grid-col-md-start-8 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-end-11 ArticleContent_mck-c-article-content__share-tools__kWRRw"></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline">Drawing on industry case studies from around the world, MGI analyzes policies and regulations that have succeeded and those that have failed in fostering economic growth and competitiveness at the sector level. What emerges are some surprising findings that run counter to the way many policymakers are thinking about the task at hand.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="DownloadsSidebar_mck-c-downloads-sidebar__iFmyt mck-o-xs-right-span"><div data-layer-region="downloads-right-rail"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h3><div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="/~/media/mckinsey/industries/public and social sector/our insights/how to compete and grow/mgi_how_to_compete_and_grow a_sector_guide_to_policy_exec_summary.pdf" class="DownloadsSidebar_mck-c-downloads-sidebar__download-link__fPqFQ mdc-c-link___lBbY1_2734c4f" target="_blank" data-layer-event-prefix="Download Link" data-layer-action="click" data-layer-report-type="" data-layer-file-name="mgi_how_to_compete_and_grow-a_sector_guide_to_policy_exec_summary" data-layer-report-name="mgi_how_to_compete_and_grow-a_sector_guide_to_policy_exec_summary>"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-download-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f"> (PDF-2 MB)</span></a><a data-component="mdc-c-link" href="/~/media/mckinsey/industries/public and social sector/our insights/how to compete and grow/mgi_how_to_compete_and_grow a_sector_guide_to_policy_full_report.pdf" class="DownloadsSidebar_mck-c-downloads-sidebar__download-link__fPqFQ mdc-c-link___lBbY1_2734c4f" target="_blank" data-layer-event-prefix="Download Link" data-layer-action="click" data-layer-report-type="" data-layer-file-name="mgi_how_to_compete_and_grow-a_sector_guide_to_policy_full_report" data-layer-report-name="mgi_how_to_compete_and_grow-a_sector_guide_to_policy_full_report>"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-download-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f"> (PDF-6 MB)</span></a></div></div></div></div> <p>As we emerge slowly from the first global recession since World War II, many governments have taken a more proactive approach to boost growth and competitiveness, and many business leaders support these efforts. Given the fragility of the business and economic climate—and strained public coffers—the responsibility to get policy right is acute. </p> <p></p> <p>Experience shows that governments have, at best, a mixed record in this regard. An important reason why public intervention in markets has been hit or miss is that action has tended to be based on academic and policy research that has looked through an economy-wide lens to understand competitiveness—in other words, whether one country is "more competitive" than another. This approach has all too often failed to capture the fact that the conditions that promote competitiveness differ significantly from sector to sector—and so, therefore, do the most effective potential regulations and policies. </p> <p>MGI's analysis offers policymakers a pragmatic guide to help them make the right decisions and trade-offs, drawing on a bottom-up, sector-based approach. The research is based not only on McKinsey’s industry expertise but on nearly two decades of MGI sector-level analysis in more than 20 countries and 28 industrial sectors. In the latest research, MGI studied competitiveness and growth in six industries (retail, software and IT services, tourism, semiconductors, automotive, and steel) across eight or more countries in each case, including both emerging and high-income economies. The lessons that emerge from our case studies are applicable to other sectors, both existing and emerging, and across countries at different income levels. </p> <p>By analyzing competitiveness at the sector level, MGI reaches conclusions that run counter to the way many policymakers think about the task in hand: </p> <p class="mck_h3_md">The competitiveness of sectors matters more than the mix</p> <p>Some governments worry about the "mix" of their economies, but our research shows that those countries that outperform their peers do not have a more favorable sector mix. Instead, their individual sectors are more competitive. </p> <p class="mck_h3_md">To generate jobs, service-sector competitiveness is the key</p> <p>Many governments are looking to manufacturing sectors as a new source for growth and jobs. But service sectors will continue to be necessary for strong job creation. In high-income economies, service sectors accounted for all net job growth between 1995 and 2005. Even in middle-income countries, where industry contributes almost half of overall GDP growth, 85 percent of net new jobs came from service sectors.</p> <p class="mck_h3_md">Policy impacts nontradable sector competitiveness directly; in tradable sectors, getting policy right is more complicated</p> <p>In nontradable "domestic" sectors, the incentives for companies set by regulation are decisive in raising productivity and employment—and policy changes can impact sector performance in two to three years. In traded sectors, where success requires local companies to be competitive in the regional or global marketplace, policy requires broader understanding of the global industry landscape. To improve their odds of success in these sectors, policymakers should target activities with realistic potential for competitive advantage, base action on solid business logic, and implement policy in close collaboration with the private sector.</p> <p class="mck_h3_md">Competitiveness in new innovative sectors is not enough to boost economy-wide employment and growth</p> <p>Many policymakers are pinning their hopes today on innovative new sectors such as cleantech as the answer to the challenges of competitiveness, growth, and jobs. Yet such sectors are too small to make a difference to economy-wide growth. Even mature semiconductor sectors account for 0.5 percent or less of developed economies’ employment. It is true that innovative sectors can improve business processes and productivity in many other sectors—but these user benefits don’t require local suppliers. </p> <p>To streamline the complex analysis governments need to undertake, MGI offers a new framework of six sector groups that share characteristics and respond to similar approaches to enhancing competitiveness. They are (1) infrastructure services; (2) local services; (3) business services; (4) research and development (R&D)-intensive manufacturing; (5) manufacturing; and (6) resource-intensive industries. In each of these groups, MGI documents how competitiveness levers vary and how policy has influenced competitiveness in each. These six categories provide a useful framework for understanding what determines competitiveness in different kinds of industries and what tangible actions governments and businesses can take to improve competitiveness. </p> <p>MGI documents how competitiveness levers vary, how policy has influenced competitiveness in each, and what are likely to be the most high-impact policy approaches for each of the six sector groupings.</p> <p>For businesses, how government policy evolves is of critical importance. A December 2009 McKinsey survey found that a majority of those polled expect government involvement in their industry to increase over the next three to five years, and one-third of them believe that government policy can impact more than 10 percent of their operating income. However, a majority of executives polled did not regard their companies’ engagement with government to be effective. </p> <p>MGI suggests that companies shouldn't be content to take a passive stance toward government activism in the market and need to do more to include policy explicitly in their strategy, alert policymakers to the challenges they face, and become thought partners to governments on competitiveness policies. </p></div><div class="container-placeholder"></div></div></div></main></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="RelatedArticle_mck-c-article-related__GGA76 mck-u-screen-only" data-layer-region="related-articles"><div class="mdc-o-container__wrapper is-wrapped mdc-u-spaced-mobile"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center">Related Articles</h5><div class="mdc-u-grid mdc-u-grid-col-md-3 RelatedArticle_items-container__s2uD0"><div class="mdc-u-grid mdc-u-grid-gutter-lg Card_card__diA2r Card_hover-effect__RGb9b"><div class="Card_wrapper-image__8b4P6"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/our-insights/new-horizons-for-multinational-company-investment" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture" class="Card_wrapper-image__8b4P6"><style>.picture-uniqueKey-newh-0 { aspect-ratio: 16/9 }</style><img alt="" class="picture-uniqueKey-newh-0" src="/next-static/images/module_item_placeholder.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f Card_content-block__pF6Z1"><span>Report - 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What emerges are some surprising findings that run counter to the way many policymakers are thinking about the task at hand."}},"sEODescription":{"value":""},"displayDate":{"jsonValue":{"value":"2010-03-01T00:00:00Z"}},"body":{"value":"[[DownloadsSidebar]] \u003cp\u003eAs we emerge slowly from the first global recession since World War II, many governments have taken a more proactive approach to boost growth and competitiveness, and many business leaders support these efforts. Given the fragility of the business and economic climate\u0026mdash;and strained public coffers\u0026mdash;the responsibility to get policy right is acute. \u003c/p\u003e\r\n\u003cp\u003e[[Audio Sector-based policy insights on growth and competitiveness]]\u003c/p\u003e\r\n\u003cp\u003eExperience shows that governments have, at best, a mixed record in this regard. An important reason why public intervention in markets has been hit or miss is that action has tended to be based on academic and policy research that has looked through an economy-wide lens to understand competitiveness\u0026mdash;in other words, whether one country is \"more competitive\" than another. This approach has all too often failed to capture the fact that the conditions that promote competitiveness differ significantly from sector to sector\u0026mdash;and so, therefore, do the most effective potential regulations and policies. \u003c/p\u003e\r\n\u003cp\u003eMGI's analysis offers policymakers a pragmatic guide to help them make the right decisions and trade-offs, drawing on a bottom-up, sector-based approach. The research is based not only on McKinsey\u0026rsquo;s industry expertise but on nearly two decades of MGI sector-level analysis in more than 20 countries and 28 industrial sectors. In the latest research, MGI studied competitiveness and growth in six industries (retail, software and IT services, tourism, semiconductors, automotive, and steel) across eight or more countries in each case, including both emerging and high-income economies. The lessons that emerge from our case studies are applicable to other sectors, both existing and emerging, and across countries at different income levels. \u003c/p\u003e\r\n\u003cp\u003eBy analyzing competitiveness at the sector level, MGI reaches conclusions that run counter to the way many policymakers think about the task in hand: \u003c/p\u003e\r\n\u003cp class=\"mck_h3_md\"\u003eThe competitiveness of sectors matters more than the mix\u003c/p\u003e\r\n\u003cp\u003eSome governments worry about the \"mix\" of their economies, but our research shows that those countries that outperform their peers do not have a more favorable sector mix. Instead, their individual sectors are more competitive. \u003c/p\u003e\r\n\u003cp class=\"mck_h3_md\"\u003eTo generate jobs, service-sector competitiveness is the key\u003c/p\u003e\r\n\u003cp\u003eMany governments are looking to manufacturing sectors as a new source for growth and jobs. But service sectors will continue to be necessary for strong job creation. In high-income economies, service sectors accounted for all net job growth between 1995 and 2005. Even in middle-income countries, where industry contributes almost half of overall GDP growth, 85 percent of net new jobs came from service sectors.\u003c/p\u003e\r\n\u003cp class=\"mck_h3_md\"\u003ePolicy impacts nontradable sector competitiveness directly; in tradable sectors, getting policy right is more complicated\u003c/p\u003e\r\n\u003cp\u003eIn nontradable \"domestic\" sectors, the incentives for companies set by regulation are decisive in raising productivity and employment\u0026mdash;and policy changes can impact sector performance in two to three years. In traded sectors, where success requires local companies to be competitive in the regional or global marketplace, policy requires broader understanding of the global industry landscape. To improve their odds of success in these sectors, policymakers should target activities with realistic potential for competitive advantage, base action on solid business logic, and implement policy in close collaboration with the private sector.\u003c/p\u003e\r\n\u003cp class=\"mck_h3_md\"\u003eCompetitiveness in new innovative sectors is not enough to boost economy-wide employment and growth\u003c/p\u003e\r\n\u003cp\u003eMany policymakers are pinning their hopes today on innovative new sectors such as cleantech as the answer to the challenges of competitiveness, growth, and jobs. Yet such sectors are too small to make a difference to economy-wide growth. Even mature semiconductor sectors account for 0.5 percent or less of developed economies\u0026rsquo; employment. It is true that innovative sectors can improve business processes and productivity in many other sectors\u0026mdash;but these user benefits don\u0026rsquo;t require local suppliers. \u003c/p\u003e\r\n\u003cp\u003eTo streamline the complex analysis governments need to undertake, MGI offers a new framework of six sector groups that share characteristics and respond to similar approaches to enhancing competitiveness. They are (1) infrastructure services; (2) local services; (3) business services; (4) research and development (R\u0026amp;D)-intensive manufacturing; (5) manufacturing; and (6) resource-intensive industries. In each of these groups, MGI documents how competitiveness levers vary and how policy has influenced competitiveness in each. These six categories provide a useful framework for understanding what determines competitiveness in different kinds of industries and what tangible actions governments and businesses can take to improve competitiveness. \u003c/p\u003e\r\n\u003cp\u003eMGI documents how competitiveness levers vary, how policy has influenced competitiveness in each, and what are likely to be the most high-impact policy approaches for each of the six sector groupings.\u003c/p\u003e\r\n\u003cp\u003eFor businesses, how government policy evolves is of critical importance. A December 2009 McKinsey survey found that a majority of those polled expect government involvement in their industry to increase over the next three to five years, and one-third of them believe that government policy can impact more than 10 percent of their operating income. However, a majority of executives polled did not regard their companies\u0026rsquo; engagement with government to be effective. \u003c/p\u003e\r\n\u003cp\u003eMGI suggests that companies shouldn't be content to take a passive stance toward government activism in the market and need to do more to include policy explicitly in their strategy, alert policymakers to the challenges they face, and become thought partners to governments on competitiveness policies. \u003c/p\u003e"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":false},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"AllUsers"},"value":{"value":"All Users"}}},"articleType":{"targetItem":{"displayName":"Report"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":{"name":"MGI Research","displayName":"MGI Research","title":{"value":"MGI 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