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Comment améliorer l'engagement des utilisateurs - amp.dev
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'ap-o-toc contentmenuopen' : 'ap-o-toc'" i-amphtml-binding> <label class="ap-o-toc-toggle" for="toc" on="tap:AMP.setState({contentmenuopen: !contentmenuopen})" role="contentmenutrigger" tabindex="0"> <span class="ap-o-toc-hl">Table des matières</span> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> </label> <input class="-us -un" type="checkbox" name="toc" id="toc" autocomplete="off"> <ul><li><a href="#permettez-aux-lecteurs-de-vous-identifier-grâce-à-une-image-de-marque-cohérente-et-un-contenu-riche-sur-les-pages-amp-et-non-amp">Permettez aux lecteurs de vous identifier grâce à une image de marque cohérente et un contenu riche sur les pages AMP et non AMP</a></li> <li><a href="#optimisez-l'engagement-et-la-fidélisation-des-utilisateurs">Optimisez l'engagement et la fidélisation des utilisateurs</a></li> <li><a href="#participez-au-projet-amp-open-source-pour-contribuer-à-son-développement">Participez au Projet AMP open source pour contribuer à son développement</a></li></ul> </div> </section> <section class="-t"> <label class="-uo -ur ap-a-sidebar-mobile-toggle-label-sidebar" for="sidebar" on="tap:sidebar-left.toggle" role="categoriemenutrigger" tabindex="0"> <span class="label-icon"><svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#sidebar-toggle"/></svg></span> <span class="label-title">Afficher/masquer la barre latérale</span> </label> <label class="-uo -ul ap-a-sidebar-desktop-toggle-label-sidebar" for="sidebar-desktop" role="categoriemenutrigger-desktop" tabindex="0"> <span class="label-icon"><svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#sidebar-toggle"/></svg></span> <span class="label-title">Afficher/masquer la barre latérale</span> </label> <nav class="-ue"> <a class="ap-m-breadcrumbs-crumb" href="/fr/documentation/">Documentation</a> <span class="ap-m-breadcrumbs-divider"> <svg class="ap-a-ico -ut"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <div class="ap-m-breadcrumbs-crumb">Guides et tutoriels</div> </nav> <h1>Comment améliorer l'engagement des utilisateurs</h1> <p>Voici quelques conseils rapides pour améliorer l'engagement des utilisateurs avec AMP.</p> <h3 id="permettez-aux-lecteurs-de-vous-identifier-grâce-à-une-image-de-marque-cohérente-et-un-contenu-riche-sur-les-pages-amp-et-non-amp">Permettez aux lecteurs de vous identifier grâce à une image de marque cohérente et un contenu riche sur les pages AMP et non AMP</h3> <ul> <li> <p><strong>Reflétez votre marque dans les pages AMP.</strong> Utilisez le même schéma d'en-tête et de conception (par exemple, les couleurs, l'espacement, les styles de caractères) que dans vos pages non AMP pour vous assurer que vos pages sont reconnaissables et semblent légitimes.</p> </li> <li> <p><strong>Présentez votre contenu le plus attrayant</strong> lors de la conversion de vos pages. Incluez des éléments de page clés tels que des images, des vidéos, des intégrations, des données structurées, des commentaires et les liens vers les réseaux sociaux. Découvrez comment <a href="/fr/documentation/guides-and-tutorials/develop/media_iframes_3p/third_party_components/">inclure du contenu tiers</a>.</p> </li> <li> <p><strong>Gardez les pages AMP à jour.</strong> Mettez à jour dynamiquement les blogs en direct avec <a href="/fr/documentation/components/amp-live-list/"><code>amp-live-list</code></a>.</p> </li> </ul> <h3 id="optimisez-l'engagement-et-la-fidélisation-des-utilisateurs">Optimisez l'engagement et la fidélisation des utilisateurs</h3> <ul> <li> <p><strong>Offrez des expériences interactives</strong> sur vos pages AMP. Utilisez des composants tels que <a href="/fr/documentation/components/amp-carousel-v0.2/"><code>amp-carousel</code></a> pour créer des carrousels d'images riches et <a href="/fr/documentation/components/amp-iframe-v1.0/"><code>amp-iframe</code></a> pour incorporer des éléments interactifs que AMP ne prend pas en charge par défaut.</p> </li> <li> <p><strong>Créez des parcours utilisateurs personnalisés.</strong> Fournissez un bouton de connexion, et si votre contenu vit derrière un paywall, implémentez vos règles et offres en utilisant <a href="/fr/documentation/components/amp-access/"><code>amp-access</code></a>.</p> </li> <li> <p><strong>Prolongez vos expériences.</strong> Créez des liens vers des articles connexes ou suggérés et d'autres sections pertinentes de votre site.</p> </li> <li> <p><strong>Personnalisez le contenu</strong> en incluant des recommandations via <a href="/fr/documentation/components/amp-list-v1.0/"><code>amp-list</code></a>.</p> </li> <li> <p><strong>Implémentez un menu</strong> avec <a href="/fr/documentation/components/amp-sidebar-v1.0/"><code>amp-sidebar</code></a> pour encourager les utilisateurs à parcourir le reste de votre site.</p> </li> <li> <p><strong>Aidez les lecteurs à partager votre contenu</strong> avec <a href="/fr/documentation/components/amp-social-share-v1.0/"><code>amp-social-share</code></a> et vos propres boutons de partage.</p> </li> <li> <p><strong>Cultivez de nouvelles interactions</strong> telles que la génération de leads, l'inscription à la newsletter et la prise en charge des commentaires avec <a href="/fr/documentation/components/amp-form/"><code>amp-form</code></a>.</p> </li> <li> <p><strong>Visez des types d'annonces qui offrent une bonne expérience de lecture.</strong> Découvrez les formats d'annonces AMP tels que <a href="/fr/documentation/components/amp-sticky-ad/"><code>amp-sticky-ad</code></a> et <a href="/fr/documentation/components/amp-fx-flying-carpet/"><code>amp-fx-flying-carpet</code></a>. Suivez les <a href="/fr/documentation/guides-and-tutorials/develop/monetization/">bonnes pratiques</a> en matière de monétisation des annonces.</p> </li> <li> <p><strong>Proposez le téléchargement des applications.</strong> Incluez un lien d'installation d'application dans une bannière avec <a href="/fr/documentation/components/amp-app-banner-v1.0/"><code>amp-app-banner</code></a>.</p> </li> <li> <p><strong>Assurez une transition rapide</strong> vers votre site PWA (application Web progressive) non AMP pour les lecteurs. Utilisez <a href="/fr/documentation/components/amp-install-serviceworker/"><code>amp-install-serviceworker</code></a> pour remplir votre cache.</p> </li> </ul> <h3 id="participez-au-projet-amp-open-source-pour-contribuer-à-son-développement">Participez au Projet AMP open source pour contribuer à son développement</h3> <ul> <li> <p><strong>Regardez la feuille de route AMP</strong> pour obtenir les mises à jour et les fonctionnalités sur la <a href="/fr/community/roadmap/">feuille de route</a>.</p> </li> <li> <p><strong>Impliquez-vous.</strong> Contribuez au code source, corrigez les bogues ou laissez des commentaires sur <a href="https://github.com/ampproject/amphtml/blob/main/docs/contributing.md">GitHub</a>. Partagez vos commentaires sur AMP sur <a href="https://stackoverflow.com/questions/tagged/amp-html">Stack Overflow</a>.</p> </li> <li> <p><strong>Apprenez</strong> à utiliser les composants AMP avec des <a href="/fr/documentation/examples/">exemples</a>.</p> </li> </ul> </section> </div> </main> <amp-sidebar id="sidebar-left" class="ap--ampsidebar i-amphtml-layout-nodisplay" layout="nodisplay" side="left" hidden="hidden" i-amphtml-layout="nodisplay"> <nav class="ap--ampsidebar-toolbar" toolbar="(min-width: 768px)" toolbar-target="ap--sidebar-content"> <ul> <div class="ap-m-format-toggle"> <button class="ap-m-format-toggle-selected ap-m-format-toggle-link-websites"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-websites"/></svg> </span> <span>websites</span> <span class="ap-a-ico ap-m-format-toggle-angle"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> </button> <div 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class="nav"> <ul class="nav-list level-1"> <li class="nav-item level-1"> <span class="nav-link"> <span>Commencer</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="/fr/documentation/guides-and-tutorials/websites/start/create/"> <span>Créer votre page AMP</span> <span class="nav-link-lastword">HTML<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"/></svg></span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" 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xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/fr/documentation/guides-and-tutorials/websites/start/converting/setting-up/"> Configuration </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/fr/documentation/guides-and-tutorials/websites/start/converting/building-page/"> Créer une page HTML standard </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/fr/documentation/guides-and-tutorials/websites/start/converting/resolving-errors/"> Résoudre les erreurs de validation </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/fr/documentation/guides-and-tutorials/websites/start/converting/discoverable/"> Rendre votre page visible </a> </li> <li class="nav-item level-3"> <div 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