Messaging Certified | Accredited Product Messaging Course

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Messaging Certified" class=b-164287373-image_overlay /> <div class="bl"> <div class="banner__inner b-164287373-alignment b-164287373-bottom b-164287373-top b-164287373-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164287373-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);background-color:transparent;">Create messaging that compels action. Clearly articulate your product’s value. Capture your market’s attention.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164287373-subheading_text_color rich-text"> <p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Messaging is about WAY more than just reeling off a bunch of awesome features and benefits. It’s about the internal and external perception of your product, strategic guidance for sales and marketing, and laying the foundation for lucrative lead conversion through cohesive content and communication. </span></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">In this course, you’ll become a messaging magician.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122649' target="_blank" rel="noopener" > <button class='banner__button b-164287373-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164287374-top { padding-top: 22.400000000000002px; } .b-164287374-bottom { padding-bottom: 22.400000000000002px; } .b-164287374-text_color { color: #000000; } .b-164287374-content_width { max-width: 960px; } .b-164287374-background_color { background-color: #ffffff; } .b-164287374-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164287374"> <style> .block__text .b-164287374-text_color { color: #000000 } .block__text .b-164287374-content_width { width: 960px; } .block__text .b-164287374-heading_text_color h1, .block__text .b-164287374-heading_text_color h2, .block__text .b-164287374-heading_text_color h3, .block__text .b-164287374-heading_text_color h4, .block__text .b-164287374-heading_text_color h5, .block__text .b-164287374-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287374-top { padding-top: 40px; } .b-164287374-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287374-top b-164287374-bottom b-164287374-background_color'> <div class="block__text-wrapper b-164287374-content_width b-164287374-heading_text_color b-164287374-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="background-color:transparent;color:rgb(0, 0, 0);"> 📙 6 modules 📝 80+ exam questions ⏰ 4 hours’ of content 🔖 Official certification 👨🏼‍💻 100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164287375">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81208293071" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-164287376-top { padding-top: 11.200000000000001px; } .b-164287376-bottom { padding-bottom: 0.0px; } .b-164287376-text_color { color: #000000; } .b-164287376-content_width { max-width: 590px; } .b-164287376-background_color { background-color: #ffffff; } .b-164287376-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-spacer " id="block-164287376"> <style> .block__text .b-164287376-text_color { color: #000000 } .block__text .b-164287376-content_width { width: 590px; } .block__text .b-164287376-heading_text_color h1, .block__text .b-164287376-heading_text_color h2, .block__text .b-164287376-heading_text_color h3, .block__text .b-164287376-heading_text_color h4, .block__text .b-164287376-heading_text_color h5, .block__text .b-164287376-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287376-top { padding-top: 20px; } .b-164287376-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-164287376-top b-164287376-bottom b-164287376-background_color'> <div class="block__text-wrapper b-164287376-content_width b-164287376-heading_text_color b-164287376-text_color" data-target="block.data.body"> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-tp " id="block-164287377">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>   <div class="trustpilot-widget" data-locale="en-GB" data-template-id="5419b732fbfb950b10de65e5" data-businessunit-id="5ea2f91e46451f00014562fe" data-style-height="24px" data-style-width="100%" data-theme="light"> <a href="https://uk.trustpilot.com/review/productmarketingalliance.com" target="_blank" rel="noopener">Trustpilot</a> </div>  </div>  <style type='text/css'>.b-164287379-top { padding-top: 22.400000000000002px; } .b-164287379-bottom { padding-bottom: 22.400000000000002px; } .b-164287379-text_color { color: #000000; } .b-164287379-gutter_width { --gutter-width: 44px; } .b-164287379-content_width { width: 960px; } .b-164287379-heading_color { color: #000000; } .b-164287379-text_alignment { text-align: left; } .b-164287379-background_color { background-color: #FFFFFF; } .b-164287379-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164287379"> <style> .block__image-with-text .b-164287379-text_color { color: #000000; } .block__image-with-text.b-164287379-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287379-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287379-text_alignment { text-align: left; } .block__image-with-text__image.b-164287379-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287379-top { padding-top: 40px; } .b-164287379-bottom { padding-bottom: 40px; } .b-164287379-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-164287379-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-164287379-background_color b-164287379-top b-164287379-bottom b-164287379-gutter_width image-with-text-layout-right'> <div class="b-164287379-content_width block__image-with-text__wrapper b-164287379-heading_color b-164287379-text_color b-164287379-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview. </strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Product messaging is how we communicate a product’s value to potential customers, and is </span><strong style="color:rgb(0, 0, 0);">crucial</strong><span style="color:rgb(0, 0, 0);"> to any product marketing strategy. However, </span><strong style="color:rgb(0, 0, 0);">it’s very easy to get wrong.</strong></p><p><span style="color:rgb(0, 0, 0);">The common misconception is that it’s about just listing the awesome features and benefits of a product. When actually,</span><strong style="color:rgb(0, 0, 0);"> it’s about the internal and external perception of your product</strong><span style="color:rgb(0, 0, 0);">, strategic guidance for sales and marketing, and laying the foundation for lucrative lead conversion through cohesive content and communication. </span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Messaging Certified: Masters</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> addresses these topics to provide an in-depth understanding of what product messaging is, and includes invaluable product marketing messaging frameworks, real-life messaging examples, expert advice, and much more to </span><em style="color:rgb(0, 0, 0);background-color:transparent;">totally</em><span style="color:rgb(0, 0, 0);background-color:transparent;"> transform how you approach your product messaging strategy. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/K4HsVt64QYG7AfaFmXxe' alt='Messaging Certified | Masters action shot ' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287379-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164287381-top { padding-top: 22.400000000000002px; } .b-164287381-bottom { padding-bottom: 22.400000000000002px; } .b-164287381-text_color { color: #000000; } .b-164287381-gutter_width { --gutter-width: 24px; } .b-164287381-content_width { width: 960px; } .b-164287381-heading_color { color: #000000; } .b-164287381-text_alignment { text-align: left; } .b-164287381-background_color { background-color: #ffffff; } .b-164287381-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-by-the-end.. " id="block-164287381"> <style> .block__image-with-text .b-164287381-text_color { color: #000000; } .block__image-with-text.b-164287381-background_color { background-color: #ffffff; } .block__image-with-text .b-164287381-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287381-text_alignment { text-align: left; } .block__image-with-text__image.b-164287381-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287381-top { padding-top: 40px; } .b-164287381-bottom { padding-bottom: 40px; } .b-164287381-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164287381-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164287381-background_color b-164287381-top b-164287381-bottom b-164287381-gutter_width image-with-text-layout-left'> <div class="b-164287381-content_width block__image-with-text__wrapper b-164287381-heading_color b-164287381-text_color b-164287381-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/m96pKmv8RbGEbajCJ4T8' alt='Messaging Certified | Masters badge ' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287381-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">By the end of this course you'll:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">✅ Know how to </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">build foundations for solid messaging </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">and customer engagement.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">✅ Be able to</span><span style="color:rgb(255, 0, 0);background-color:transparent;"> </span><span style="color:rgb(0, 0, 0);background-color:transparent;">get maximum impact from your </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">messaging frameworks.</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">✅ Be a pro</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> at drafting, layering, and reviewing your messaging.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">✅ Understand how to </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">work more effectively</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> with copywriters.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">✅ Know how to </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">validate your messaging</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> with prospects and customers.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">✅ Understand message synching</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> and why it matters.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">…and that’s just the TIP of the iceberg! 🥶</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164287383-top { padding-top: 11.200000000000001px; } .b-164287383-bottom { padding-bottom: 0.0px; } .b-164287383-background_color { background-color: #FFFFFF; } .b-164287383-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164287383"> <style> .block__button--button.b-164287383-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164287383-top { padding-top: 20px; } .b-164287383-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164287383-background_color b-164287383-bottom b-164287383-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122649' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164287383-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164287384-top { padding-top: 0.0px; } .b-164287384-bottom { padding-bottom: 25.200000000000003px; } .b-164287384-text_color { color: #36414D; } .b-164287384-content_width { max-width: 590px; } .b-164287384-background_color { background-color: #ffffff; } .b-164287384-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164287384"> <style> .block__text .b-164287384-text_color { color: #36414D } .block__text .b-164287384-content_width { width: 590px; } .block__text .b-164287384-heading_text_color h1, .block__text .b-164287384-heading_text_color h2, .block__text .b-164287384-heading_text_color h3, .block__text .b-164287384-heading_text_color h4, .block__text .b-164287384-heading_text_color h5, .block__text .b-164287384-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287384-top { padding-top: 0px; } .b-164287384-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164287384-top b-164287384-bottom b-164287384-background_color'> <div class="block__text-wrapper b-164287384-content_width b-164287384-heading_text_color b-164287384-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287386-top { padding-top: 22.400000000000002px; } .b-164287386-bottom { padding-bottom: 22.400000000000002px; } .b-164287386-text_color { color: #000000; } .b-164287386-content_width { max-width: 960px; } .b-164287386-background_color { background-color: #F5F5F5; } .b-164287386-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164287386"> <style> .block__text .b-164287386-text_color { color: #000000 } .block__text .b-164287386-content_width { width: 960px; } .block__text .b-164287386-heading_text_color h1, .block__text .b-164287386-heading_text_color h2, .block__text .b-164287386-heading_text_color h3, .block__text .b-164287386-heading_text_color h4, .block__text .b-164287386-heading_text_color h5, .block__text .b-164287386-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287386-top { padding-top: 40px; } .b-164287386-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287386-top b-164287386-bottom b-164287386-background_color'> <div class="block__text-wrapper b-164287386-content_width b-164287386-heading_text_color b-164287386-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Excellent course. The content is well organized and focused on practical situations." </span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Iman Bayatra, Head of Product Marketing at Coachendo</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287387-top { padding-top: 22.400000000000002px; } .b-164287387-bottom { padding-bottom: 22.400000000000002px; } .b-164287387-text_color { color: #000000; } .b-164287387-gutter_width { --gutter-width: 24px; } .b-164287387-content_width { width: 960px; } .b-164287387-heading_color { color: #000000; } .b-164287387-text_alignment { text-align: left; } .b-164287387-background_color { background-color: #FFFFFF; } .b-164287387-image_border_radius { border-radius: 11px; }</style> <div class="course-block block image_with_text block-custom-name-meet-your-instructor " id="block-164287387"> <style> .block__image-with-text .b-164287387-text_color { color: #000000; } .block__image-with-text.b-164287387-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287387-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287387-text_alignment { text-align: left; } .block__image-with-text__image.b-164287387-image_border_radius { border-radius: 11px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287387-top { padding-top: 40px; } .b-164287387-bottom { padding-bottom: 40px; } .b-164287387-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164287387-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164287387-background_color b-164287387-top b-164287387-bottom b-164287387-gutter_width image-with-text-layout-right'> <div class="b-164287387-content_width block__image-with-text__wrapper b-164287387-heading_color b-164287387-text_color b-164287387-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor, Bryony Pearce.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Bryony’s the </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Chief Marketing Officer </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">here</span><strong style="color:rgb(0, 0, 0);background-color:transparent;"> </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">at</span><strong style="color:rgb(0, 0, 0);background-color:transparent;"> PMA</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">,</span><span style="color:rgb(0, 0, 0);"> and if you’re a regular around here, you’ll recognize her from our reports, articles, podcasts, courses, ebooks... In fact, there aren’t many pies she hasn’t got a finger in. 🥧</span></p><p><span style="color:rgb(0, 0, 0);">How, you might wonder, has Bryony come by such enviable pearls of wisdom? Well, it’s all thanks to the powerhouse PMMs surrounding her who continue to offer their tireless support to the PMA cause. </span></p><p><span style="color:rgb(0, 0, 0);">Bryony’s worked with PMM experts from leading global brands like Google, Dropbox, TikTok, and Amazon (just to name a few) to churn out game-changing content you ain’t gonna find anywhere else. She’s chomping at the bit to add this certification to the list. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/2mqy0jWTvG0k31BhCS2B' alt='Bryony Pearce' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287387-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164287388-top { padding-top: 33.6px; } .b-164287388-bottom { padding-bottom: 33.6px; } .b-164287388-text_color { color: #FFFFFF; } .b-164287388-content_width { max-width: 590px; } .b-164287388-background_color { background-color: #1C3D52; } .b-164287388-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164287388"> <style> .block__text .b-164287388-text_color { color: #FFFFFF } .block__text .b-164287388-content_width { width: 590px; } .block__text .b-164287388-heading_text_color h1, .block__text .b-164287388-heading_text_color h2, .block__text .b-164287388-heading_text_color h3, .block__text .b-164287388-heading_text_color h4, .block__text .b-164287388-heading_text_color h5, .block__text .b-164287388-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287388-top { padding-top: 60px; } .b-164287388-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164287388-top b-164287388-bottom b-164287388-background_color'> <div class="block__text-wrapper b-164287388-content_width b-164287388-heading_text_color b-164287388-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For just the price of four, you'll access our <em>entire</em> suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287389-top { padding-top: 22.400000000000002px; } .b-164287389-bottom { padding-bottom: 11.200000000000001px; } .b-164287389-text_color { color: #ffffff; } .b-164287389-content_width { max-width: 960px; } .b-164287389-background_color { background-color: #ffffff; } .b-164287389-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-learn-from-the-best " id="block-164287389"> <style> .block__text .b-164287389-text_color { color: #ffffff } .block__text .b-164287389-content_width { width: 960px; } .block__text .b-164287389-heading_text_color h1, .block__text .b-164287389-heading_text_color h2, .block__text .b-164287389-heading_text_color h3, .block__text .b-164287389-heading_text_color h4, .block__text .b-164287389-heading_text_color h5, .block__text .b-164287389-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287389-top { padding-top: 40px; } .b-164287389-bottom { padding-bottom: 20px; } } </style> <section class='container bl block__text rich-text b-164287389-top b-164287389-bottom b-164287389-background_color'> <div class="block__text-wrapper b-164287389-content_width b-164287389-heading_text_color b-164287389-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Learn from the best.</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">On top of that, you have the opportunity to learn from the absolute </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">best of the best </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">from the product marketing industry through </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">fascinating fireside chats</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> and </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">bonus footage.</strong><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287390-top { padding-top: 22.400000000000002px; } .b-164287390-bottom { padding-bottom: 22.400000000000002px; } .b-164287390-gutter_width { --gutter-width: 90px; } .b-164287390-content_width { max-width: 1080px; } .b-164287390-text_alignment { text-align: left; } .b-164287390-background_color { background-color: #ffffff; } .b-164287390-heading_text_color { color: #000000; } .b-164287390-image_border_radius { border-radius: 11px; } .b-164287390-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-experts " id="block-164287390"> <style> .block__text-with-image-grid.b-164287390-background_color { background-color: #ffffff } .block__text-with-image-grid.b-164287390-text_alignment { text-align: left } .block__text-with-image-grid.b-164287390-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-164287390-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-164287390-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-164287390-top { padding-top: 40px; } .b-164287390-bottom { padding-bottom: 40px; } .b-164287390-gutter_width .block__columns { grid-column-gap: 90px; } } </style> <section class="bl block__text-with-image-grid b-164287390-background_color b-164287390-top b-164287390-bottom b-164287390-text_alignment b-164287390-heading_text_color b-164287390-description_text_color block__columns-per-row--3 b-164287390-gutter_width"> <div class="block__columns b-164287390-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164287390-image_border_radius" alt="Div Manickam" src="https://cdn.fs.teachablecdn.com/k1KRj8osSAS1zNZ0DyYA" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="background-color: transparent; color: rgb(0, 0, 0);">Div Manickam</strong></h5><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Mentor, Author, and Product Marketing Influencer</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164287390-image_border_radius" alt="James Doman-Pipe" src="https://cdn.fs.teachablecdn.com/sJz24JZhTBuf8CUDIHSc" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0); background-color: transparent;">James Doman-Pipe</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Remote</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164287390-image_border_radius" alt="Holly Watson" src="https://cdn.fs.teachablecdn.com/ND6DVuCR9eWrWbCiTAkn" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0); background-color: transparent;">Holly Watson</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Amazon Web Services</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-164287391-top { padding-top: 22.400000000000002px; } .b-164287391-bottom { padding-bottom: 22.400000000000002px; } .b-164287391-content_width { width: 960px; } .b-164287391-heading_color { color: #000000; } .b-164287391-background_color { background-color: #ffffff; } .b-164287391-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164287391"> <style> @media screen and (min-width: 768px) { .b-164287391-top { padding-top: 40px; } .b-164287391-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164287391-top b-164287391-bottom b-164287391-background_color"> <div class="block__video b-164287391-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164287391-heading_color"> <h4 class="ql-align-center"><span style="color:rgb(0, 0, 0);">What you can expect from Messaging Certified</span></h4><p><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='591343' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164287392-top { padding-top: 11.200000000000001px; } .b-164287392-bottom { padding-bottom: 0.0px; } .b-164287392-background_color { background-color: #FFFFFF; } .b-164287392-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164287392"> <style> .block__button--button.b-164287392-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164287392-top { padding-top: 20px; } .b-164287392-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164287392-background_color b-164287392-bottom b-164287392-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122649' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164287392-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164287393-top { padding-top: 2.8000000000000003px; } .b-164287393-bottom { padding-bottom: 25.200000000000003px; } .b-164287393-text_color { color: #36414D; } .b-164287393-content_width { max-width: 590px; } .b-164287393-background_color { background-color: #ffffff; } .b-164287393-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164287393"> <style> .block__text .b-164287393-text_color { color: #36414D } .block__text .b-164287393-content_width { width: 590px; } .block__text .b-164287393-heading_text_color h1, .block__text .b-164287393-heading_text_color h2, .block__text .b-164287393-heading_text_color h3, .block__text .b-164287393-heading_text_color h4, .block__text .b-164287393-heading_text_color h5, .block__text .b-164287393-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287393-top { padding-top: 5px; } .b-164287393-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164287393-top b-164287393-bottom b-164287393-background_color'> <div class="block__text-wrapper b-164287393-content_width b-164287393-heading_text_color b-164287393-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>   <style type='text/css'>.b-164287395-top { padding-top: 22.400000000000002px; } .b-164287395-bottom { padding-bottom: 22.400000000000002px; } .b-164287395-text_color { color: #000000; } .b-164287395-gutter_width { --gutter-width: 24px; } .b-164287395-content_width { width: 960px; } .b-164287395-heading_color { color: #000000; } .b-164287395-text_alignment { text-align: left; } .b-164287395-background_color { background-color: #ffffff; } .b-164287395-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-this-course-will.. " id="block-164287395"> <style> .block__image-with-text .b-164287395-text_color { color: #000000; } .block__image-with-text.b-164287395-background_color { background-color: #ffffff; } .block__image-with-text .b-164287395-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287395-text_alignment { text-align: left; } .block__image-with-text__image.b-164287395-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287395-top { padding-top: 40px; } .b-164287395-bottom { padding-bottom: 40px; } .b-164287395-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164287395-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164287395-background_color b-164287395-top b-164287395-bottom b-164287395-gutter_width image-with-text-layout-left'> <div class="b-164287395-content_width block__image-with-text__wrapper b-164287395-heading_color b-164287395-text_color b-164287395-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/W2ToRKAiQa6FPN7eIU8Q' alt='How to cover every base by seeking help' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287395-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">This course will help you:</strong><br class="softbreak"> </h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">✅ </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Understand the impact </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">messaging has on your business.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">✅ Learn how to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">gather and consolidate your research</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> into messaging that packs a punch.</span></p><p><span style="color:rgb(0, 0, 0);">✅ Build </span><strong style="color:rgb(0, 0, 0);">effective objectives</strong><span style="color:rgb(0, 0, 0);"> and draft key messages.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">✅ Learn how to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">test, iterate, and refine</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> product messaging.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">✅ Know how to get an entire organization to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">understand and adopt your product’s messaging.</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">✅ Understand how to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">keep engagement high</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> from both internal and external sources.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164287396-top { padding-top: 22.400000000000002px; } .b-164287396-bottom { padding-bottom: 22.400000000000002px; } .b-164287396-text_color { color: #000000; } .b-164287396-content_width { max-width: 960px; } .b-164287396-background_color { background-color: #F5F5F5; } .b-164287396-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164287396"> <style> .block__text .b-164287396-text_color { color: #000000 } .block__text .b-164287396-content_width { width: 960px; } .block__text .b-164287396-heading_text_color h1, .block__text .b-164287396-heading_text_color h2, .block__text .b-164287396-heading_text_color h3, .block__text .b-164287396-heading_text_color h4, .block__text .b-164287396-heading_text_color h5, .block__text .b-164287396-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287396-top { padding-top: 40px; } .b-164287396-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287396-top b-164287396-bottom b-164287396-background_color'> <div class="block__text-wrapper b-164287396-content_width b-164287396-heading_text_color b-164287396-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(38, 38, 39);">"Another home run from PMA! This is a perfect course that explains how to do messaging in detail, with priceless input on common pitfalls. To quote Bryony, 'if you don’t take ownership over the message your product is sending, other people will."</span></h5><p class="ql-align-center"><br class="softbreak">Igor <span style="color:rgba(0, 0, 0, 0.9);">Kranjčec, Head of Marketing at Mediatoolkit</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287397-top { padding-top: 22.400000000000002px; } .b-164287397-bottom { padding-bottom: 22.400000000000002px; } .b-164287397-content_width { width: 710px; } .b-164287397-background_color { background-color: #FFFFFF; } .b-164287397-heading_text_color { color: #000000; } .b-164287397-lecture_name_background_color { background-color: #F9FAFD; } .b-164287397-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164287397"> <style> @media screen and (min-width: 768px) { .b-164287397-top { padding-top: 40px; } .b-164287397-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164287397-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164287397-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164287397-top b-164287397-bottom b-164287397-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164287397-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164287397-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction to messaging [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/42498642' data-ss-event-type='button' data-ss-lecture-id='42498642' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/42498642' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37270591' data-ss-event-type='button' data-ss-lecture-id='37270591' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37270591' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/36924345' data-ss-event-type='button' data-ss-lecture-id='36924345' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/36924345' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/45103293' data-ss-event-type='button' data-ss-lecture-id='45103293' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/45103293' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/36959445' data-ss-event-type='button' data-ss-lecture-id='36959445' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/36959445' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Messaging intro</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455013' data-ss-event-type='button' data-ss-lecture-id='32455013' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455013' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product messaging defined</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455014' data-ss-event-type='button' data-ss-lecture-id='32455014' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455014' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The business impact of messaging and why good messaging is so crucial</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455015' data-ss-event-type='button' data-ss-lecture-id='32455015' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455015' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing’s role in messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455016' data-ss-event-type='button' data-ss-lecture-id='32455016' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455016' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The foundation for successful messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37060055' data-ss-event-type='button' data-ss-lecture-id='37060055' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37060055' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #1</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273028' data-ss-event-type='button' data-ss-lecture-id='37273028' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273028' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Developing your framework [35 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455008' data-ss-event-type='button' data-ss-lecture-id='32455008' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455008' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Getting maximum impact from messaging frameworks</span> <span class="block__curriculum__section__list__item__lecture-duration">(27:08)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455009' data-ss-event-type='button' data-ss-lecture-id='32455009' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455009' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Common fails and how to avoid making them yourself</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37439984' data-ss-event-type='button' data-ss-lecture-id='37439984' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37439984' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Messaging framework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37458016' data-ss-event-type='button' data-ss-lecture-id='37458016' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37458016' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Messaging framework - message house</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37055669' data-ss-event-type='button' data-ss-lecture-id='37055669' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37055669' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #2</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273066' data-ss-event-type='button' data-ss-lecture-id='37273066' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273066' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37482171' data-ss-event-type='button' data-ss-lecture-id='37482171' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37482171' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to use strong messaging across multiple verticals [Amazon Web Services]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Researching effectively [25 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455240' data-ss-event-type='button' data-ss-lecture-id='32455240' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455240' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Researching tips</span> <span class="block__curriculum__section__list__item__lecture-duration">(17:14)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455245' data-ss-event-type='button' data-ss-lecture-id='32455245' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455245' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to cover every base by seeking help</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455250' data-ss-event-type='button' data-ss-lecture-id='32455250' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455250' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Gathering your proof points</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37055703' data-ss-event-type='button' data-ss-lecture-id='37055703' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37055703' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #3</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273069' data-ss-event-type='button' data-ss-lecture-id='37273069' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273069' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Starting to write [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455006' data-ss-event-type='button' data-ss-lecture-id='32455006' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455006' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to set objectives and draft your key messages</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455007' data-ss-event-type='button' data-ss-lecture-id='32455007' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455007' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Top tips for layering and reviewing your messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:08)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455257' data-ss-event-type='button' data-ss-lecture-id='32455257' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455257' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Working with copywriters effectively</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37089146' data-ss-event-type='button' data-ss-lecture-id='37089146' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37089146' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #4</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273114' data-ss-event-type='button' data-ss-lecture-id='37273114' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273114' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37481006' data-ss-event-type='button' data-ss-lecture-id='37481006' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37481006' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to use a combined messaging and positioning framework [PMM influencer]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Testing and refining [40 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455327' data-ss-event-type='button' data-ss-lecture-id='32455327' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455327' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Validating your messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455330' data-ss-event-type='button' data-ss-lecture-id='32455330' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455330' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Reviewing your messaging - do's and don’ts</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37089500' data-ss-event-type='button' data-ss-lecture-id='37089500' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37089500' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #5</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37541308' data-ss-event-type='button' data-ss-lecture-id='37541308' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37541308' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus] Don't NOT talk about features</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273121' data-ss-event-type='button' data-ss-lecture-id='37273121' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273121' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [30 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37037133' data-ss-event-type='button' data-ss-lecture-id='37037133' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37037133' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The positioning & messaging duo [Remote]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/48051676' data-ss-event-type='button' data-ss-lecture-id='48051676' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/48051676' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learning feedback form</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Getting organization-wide approval and adoption [80 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455004' data-ss-event-type='button' data-ss-lecture-id='32455004' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455004' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to keep engagement high</span> <span class="block__curriculum__section__list__item__lecture-duration">(20:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455340' data-ss-event-type='button' data-ss-lecture-id='32455340' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455340' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Best practices for dealing with messaging challenges</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455345' data-ss-event-type='button' data-ss-lecture-id='32455345' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455345' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Message syncing and why it matters</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37440180' data-ss-event-type='button' data-ss-lecture-id='37440180' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37440180' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to ensure messaging is utilized across an organization</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37089613' data-ss-event-type='button' data-ss-lecture-id='37089613' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37089613' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #6</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37483360' data-ss-event-type='button' data-ss-lecture-id='37483360' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37483360' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus] Map your messaging</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37273122' data-ss-event-type='button' data-ss-lecture-id='37273122' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37273122' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37738549' data-ss-event-type='button' data-ss-lecture-id='37738549' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37738549' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How messaging and positioning should work together [Builder.io]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287397-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413136"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap-up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455000' data-ss-event-type='button' data-ss-lecture-id='32455000' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455000' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Recap and key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37037074' data-ss-event-type='button' data-ss-lecture-id='37037074' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37037074' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Messaging wrap up</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/39351707' data-ss-event-type='button' data-ss-lecture-id='39351707' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/39351707' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/32455001' data-ss-event-type='button' data-ss-lecture-id='32455001' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/32455001' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/34740047' data-ss-event-type='button' data-ss-lecture-id='34740047' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/34740047' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37480180' data-ss-event-type='button' data-ss-lecture-id='37480180' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37480180' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37292005' data-ss-event-type='button' data-ss-lecture-id='37292005' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37292005' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Let's get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37480389' data-ss-event-type='button' data-ss-lecture-id='37480389' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37480389' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Showcase your cert</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287397-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413136' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/messaging-certified/lectures/37480425' data-ss-event-type='button' data-ss-lecture-id='37480425' data-ss-school-id='459083' data-ss-user-id='' href='/courses/messaging-certified/lectures/37480425' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learn. Level up. 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If you need help convincing your boss,</span> <a href="https://docs.google.com/document/d/1CdQKTEAMXLPiDrx6iBWXWVH6bNVqaCo8FV6RJfzkOfg/edit" target="_blank" style="color:rgb(250, 93, 76);">we've done the hard part for you</a><span style="color:rgb(250, 93, 76);">.</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287399-top { padding-top: 22.400000000000002px; } .b-164287399-bottom { padding-bottom: 22.400000000000002px; } .b-164287399-text_color { color: #000000; } .b-164287399-content_width { max-width: 720px; } .b-164287399-background_color { background-color: #FFFFFF; } .b-164287399-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-164287399"> <style> .block__text .b-164287399-text_color { color: #000000 } .block__text .b-164287399-content_width { width: 720px; } .block__text .b-164287399-heading_text_color h1, .block__text .b-164287399-heading_text_color h2, .block__text .b-164287399-heading_text_color h3, .block__text .b-164287399-heading_text_color h4, .block__text .b-164287399-heading_text_color h5, .block__text .b-164287399-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287399-top { padding-top: 40px; } .b-164287399-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287399-top b-164287399-bottom b-164287399-background_color'> <div class="block__text-wrapper b-164287399-content_width b-164287399-heading_text_color b-164287399-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);background-color:transparent;">FAQs.<span class="ql-cursor"></span></strong></h4><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: Who’s this course for?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">This course is for PMMs who understand what messaging is, but want to dive deeper into the more refined, up-to-date methods of how to get the most out of the strategy. It’s also very beneficial for those who haven’t undertaken a messaging exercise in some time, and need a refresher. Or, for those who want to position themselves for growth within their career. </span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">Either way, this course will help you on the road to success and become a messaging magician. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Messaging Certified!</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">The course content, activities, and exams will take approximately five hours to complete.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will I have access to the course content?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">For life! One, one-off payment gives you unlimited access to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">all</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> the course’s content. </span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287400-top { padding-top: 22.400000000000002px; } .b-164287400-bottom { padding-bottom: 22.400000000000002px; } .b-164287400-card_style { --card_style: grid; } .b-164287400-gutter_width { --gutter-width: 24px; } .b-164287400-content_width { max-width: 960px; } .b-164287400-heading_color { color: #000000; } .b-164287400-background_color { background-color: #ffffff; } .b-164287400-card_border_color { border-color: #000000; } .b-164287400-card_border_width { border-width: 0px; } .b-164287400-card_border_radius { border-radius: 0px; } .b-164287400-card_text_alignment { text-align: center; } .b-164287400-button_border_radius { border-radius: 5px; } .b-164287400-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164287400"> <style> .block__featured-products__heading_text.b-164287400-heading_color { color: #000000; } .block__featured-products.b-164287400-background_color { background-color: #ffffff; } .block__featured-products .b-164287400-card_border_color, .block__featured-products .b-164287400-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164287400-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164287400-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164287400-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164287400-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164287400-top { padding-top: 40px; } .b-164287400-bottom { padding-bottom: 40px; } .b-164287400-gutter_width .block__columns, .b-164287400-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164287400-top b-164287400-bottom b-164287400-gutter_width b-164287400-background_color"> <div class="block__featured-products__heading_text b-164287400-heading_color rich-text"><h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Check out our other courses</strong></h4><p><br class="softbreak"></p></div> <div class="block__columns b-164287400-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1418400" class="featured-product-card card-style-grid block__column b-164287400-card_background_color b-164287400-card_border_color b-164287400-card_border_width b-164287400-card_border_radius b-164287400-card_text_alignment"> <a href="/p/positioning-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/4tTXOsYBS1GyBmYiHu64" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Positioning Certified | Masters"> Positioning Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1418400" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Find your place in the market. Make yourself heard. Differentiate your product."> Find your place in the market. Make yourself heard. Differentiate your product. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1418400" data-featured-product-id="1418400"> % </span> COMPLETE </div>  <p data-include-vat-price=3136140 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column 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program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1358364" class="featured-product-card card-style-grid block__column b-164287400-card_background_color b-164287400-card_border_color b-164287400-card_border_width b-164287400-card_border_radius b-164287400-card_text_alignment"> <a href="/p/customer-advisory-board-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/pkGv8KfySxivwsQtMseV" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Customer Advisory Board Certified | Masters"> Customer Advisory Board Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1358364" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Perfect your CABs, understand your audience, boost your revenue."> Perfect your CABs, understand your audience, boost your revenue. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/fufklGf2QA2oNDKdZSnQ" alt="Bree Bunzel" /> <p class="featured-product-card__author__name" title="Bree Bunzel"> Bree Bunzel </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1358364" data-featured-product-id="1358364"> % </span> COMPLETE </div>  <p data-include-vat-price=3021323 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1332198" class="featured-product-card card-style-grid block__column b-164287400-card_background_color b-164287400-card_border_color b-164287400-card_border_width b-164287400-card_border_radius b-164287400-card_text_alignment"> <a href="/p/segmentation-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Joa012TwQWXPKtZxY6tx" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Segmentation Certified | Masters"> Segmentation Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1332198" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified."> Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/N3FUb2H8SFm8cMD0sAXW" alt="Tamara Grominsky" /> <p class="featured-product-card__author__name" title="Tamara Grominsky"> Tamara Grominsky </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1332198" data-featured-product-id="1332198"> % </span> COMPLETE </div>  <p data-include-vat-price=2922326 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413131" class="featured-product-card card-style-grid block__column b-164287400-card_background_color b-164287400-card_border_color b-164287400-card_border_width b-164287400-card_border_radius b-164287400-card_text_alignment"> <a href="/p/customer-research-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/UYid1nET1Klczs1frf9Z" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Customer Research Certified | Masters"> Customer Research Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413131" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Connect with your customers. Grow your product. Get Customer Research Certified."> Connect with your customers. Grow your product. Get Customer Research Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/IbU0bLlkSeaCqF7GeR7a" alt="Lauren Culbertson" /> <p class="featured-product-card__author__name" title="Lauren Culbertson"> Lauren Culbertson </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413131" data-featured-product-id="1413131"> % </span> COMPLETE </div>  <p data-include-vat-price=3141535 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413037" class="featured-product-card card-style-grid block__column b-164287400-card_background_color b-164287400-card_border_color b-164287400-card_border_width b-164287400-card_border_radius b-164287400-card_text_alignment"> <a href="/p/competitive-intelligence-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/sisiRVhSGi9OMwyMmVMr" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Competitive Intelligence Certified | Masters"> Competitive Intelligence Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413037" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Build the intel skill set that will leave your rivals dazed and confused."> Build the intel skill set that will leave your rivals dazed and confused. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/lnucNHO3TMKyPrvNMwwb" alt="Alex McDonnell" /> <p class="featured-product-card__author__name" title="Alex McDonnell"> Alex McDonnell </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413037" data-featured-product-id="1413037"> % </span> COMPLETE </div>  <p data-include-vat-price=3122342 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-164287400-button_border_radius"> View All Products </button> </a> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: px; 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