Faire de la publicité en sponsoring sur BFM Régions

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"@id":"https://www.rmcbfm-ads.com/", "@type": "WebPage" } }, { "@type": "ListItem", "position": 2, "name": "Nos solutions", "item": { "@id":"/nos-solutions/", "@type": "WebPage" } } ] } </script> <main id="N2"> <section id="Top" style="background-image: url(//static.s-sfr.fr/media/header-bfmregions-1920x413.jpg)"> <h1>Faire de la publicité <br>en sponsoring</h1> <p>Prenez la parole sur BFM Régions <br>avec des spots de 8 secondes autour de chroniques éditoriales</p> <div class="tags"> <a href="#Modules" onClick="colorization(1)">Chroniques servicielles</a> <a href="#Rdvth" onClick="colorization(2)">Magazines thématiques</a> <a href="#agenda" onClick="colorization(3)">L'agenda</a> </div> </section> <section id="Mininav"> <a href="#Modules" onClick="colorization(1)">Chroniques servicielles</a> <a href="#Rdvth" onClick="colorization(2)">Magazines thématiques</a> <a href="#agenda" onClick="colorization(3)">L'agenda</a> </section> <script> function colorization(n){ document.querySelectorAll('#Mininav a').forEach(nav => { nav.classList.remove('s'); }); document.querySelector("#Mininav a:nth-of-type("+n+")").className ="s"; } </script>  <section id="TIT"> <h2>Le sponsoring : un format ultra-performant <br>pour votre campagne publicitaire au niveau local</h2> <p>Découvrez les avantages de lancer une <b>campagne de sponsoring en télévision</b> pour les chroniques d'informations/services dédiées à la <b>météo</b>, au trafic routier, à la <b>qualité de l'air</b>, et bien plus encore ! Le sponsoring en télévision permet une segmentation précise de l'audience. Les chroniques d'informations et de services attirent un public attentif et diversifié, offrant ainsi une excellente occasion de cibler efficacement votre audience. Que vous visiez des conducteurs soucieux de la circulation ou des personnes cherchant à planifier leurs activités en fonction de la météo, le sponsoring vous permet d'atteindre directement votre public cible.<br> <br> De plus, le sponsoring vous permet de bénéficier d'un emplacement privilégié, loin des tunnels publicitaires. Vous pouvez prendre le temps d'expliquer votre marque lorsque l'attention des téléspectateurs est à son maximum. Ne manquez pas l'occasion de mettre en valeur votre marque dans des chroniques utiles dans le quotidien des habitants de votre région. </p> </section> <section id="Checkerboard2" class="grey"> <div class="W" id="Modules"> <div class="L"> <h2>Communiquer auprès de chroniques servicielles </h2> <p>Forte présence à l'antenne pendant les tranches de direct : </p> <ul> <li>Méteo</li> <li>L'info trafic</li> <li>L'air du temps</li> <li>C 2 saison</li> </ul> </div> <div class="R" style="background-image: url(//static.s-sfr.fr/amac/BOL/Photos/infoservice.png)"> <div class="BB" style="background: linear-gradient(96.43deg, #F5C25A 2.1%, #E84250 107.13%); "></div> </div> </div> <div class="W"> <div class="L" style="background-image: url(//static.s-sfr.fr/amac/BOL/Photos/rendezvousthematiques.jpg)"> <div class="BB" style="background: linear-gradient(90deg, #00ACA9 0%, #56B079 100%);"></div> </div> <div class="R"> <h2 id="Rdvth">Les magazines thématiques</h2> <p>Des formats de 11 à 30 minutes en semaine</p> <ul> <li>Planète locale</li> <li>Business</li> <li>C votre emploi</li> <li>Dans votre assiette</li> <li>Politique</li> <li>Top sorties</li> <li>Magazines sportifs</li> </ul> <a href="https://pub.rmcbfm-ads.com/configurateur"> Créer ma campagne locale </a> </div> </section> <section id="Checkerboard2" class="grey"> <div class="W" id="agenda"> <div class="L"> <h2>L'agenda</h2> <ul> <li>Mise à disposition d'un écran publicitaire permettant la valorisation de vos évènements</li> <li>Diffusez les détails clés de vos évènements dans un rendez-vous culture</li> <li>1 à 2 diffusions par heure toute la journée</li> </ul> </div> <div class="R" style="background-image: url(//static.s-sfr.fr/amac/BOL/Photos/agenda.png)"> <div class="BB" style="background: linear-gradient(96.43deg, #F5C25A 2.1%, #E84250 107.13%); "></div> </div> </div> </section> <section id="Campaign"> <div> <strong>Vous souhaitez réaliser<br>une campagne locale <br> en sponsoring ?</strong> <p>Qui que vous soyez, petite ou grande entreprise, la publicité TV en sponsoring est accessible à partir de 2000€.</p> <a href="https://pub.rmcbfm-ads.com/configurateur">Communiquer en local</a> </div> <svg class="m1" width="173" height="389" viewBox="0 0 173 389" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M166.076 256.336C172.202 234.802 172.5 191.505 172.5 191.505L171.899 -957L64.0916 -959L64.0916 181.505L64.0859 181.511C64.0859 181.511 63.8111 204.696 57.5076 219.58C41.1887 258.092 7.44986 278.053 -33.2474 297.792C-90.0815 325.358 -150.515 346.25 -212.85 356.464L-445 394.504L-405 519.504L-214 519.504L-152.407 508.469C-91.8887 497.627 -34.5255 473.505 15.5546 437.84L75 395.504C135.5 346.004 147.103 323.014 166.076 256.336Z" stroke="url(#paint0_radial_1539_2286)"/> <defs> <radialGradient id="paint0_radial_1539_2286" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(66.0001 395) rotate(-90) scale(254.5 344.569)"> <stop stop-color="white" stop-opacity="0.01"/> <stop offset="1" stop-color="white"/> </radialGradient> </defs> </svg> </section> <section id="ContactMe"> <strong>Contacts commerciaux</strong> <div> <div class="T" style="background-image:url(https://static.s-sfr.fr/amac/BOL/Photos/ContactCardNord.png);"></div> <p>Thomas Guihard</p> <p>Directeur commercial (Nord)</p> <a href="mailto:thomas.guihard@rmcbfm.com">thomas.guihard@rmcbfm.com</a> <a href="tel:+33 6 14 42 71 54">+33 6 14 42 71 54</a> </div> <div> <div class="T" style="background-image:url(https://static.s-sfr.fr/ContactCardSud.JPG);"></div> <p>Karim Laïb</p> <p>Directeur commercial (Sud)</p> <a href="mailto:karim.laib@rmcbfm.com">karim.laib@rmcbfm.com</a> <a href="tel:+33 6 14 42 71 54"> +33 6 87 55 00 33</a> </div> </section> <section id="Help"> <span>Vous avez besoin d'un conseil ?</span> <a href="https://www.rmcbfm-ads.com/contact.html">Contactez-nous</a> </section> </main> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Quelles sont les raisons de faire de la publicité en sponsoring ?", "acceptedAnswer": { "@type": "Answer", "text": "Le parrainage ou sponsoring TV consiste à associer une marque à un programme TV. La diffusion d’un spot court (ou billboard) de 8 secondes en entrée et en sortie de programme est un format idéal, pour développer la notoriété spontanée de votre marque. Le fait d’associer son image à une émission particulière, permet à la marque de maîtriser le contexte dans lequel elle sera diffusée, voir même de choisir un contexte affinitaire avec sa cible. " } } , { "@type": "Question", "name": "Quelles sont les différences entre tunnel publicitaire et sponsoring ?", "acceptedAnswer": { "@type": "Answer", "text": "Les tunnels publicitaires sont clairement identifiés par un jingle d’entrée et de sortie. Et surtout, ils enchaînent jusqu’à 9 spots publicitaires de 20 secondes. Au contraire, le sponsoring est seulement composé de 3 billboards de 8 secondes au maximum, directement avant et après l’émission parrainée." } } , { "@type": "Question", "name": "Comment transmettre un bon message dans une campagne de sponsoring ?", "acceptedAnswer": { "@type": "Answer", "text": "Le message doit être simple, clair et se conclure par un renvoi externe (on peut par exemple écrire sur un site Internet, sans le citer). En revanche, le billboard ne peut contenir aucune incitation directe à l’achat ou des références promotionnelles sur des produits ou des services. " } } ] } </script> <section id="Faq"> <div> <h2>Questions fréquentes (FAQ)</h2> <details> <summary><div><h3>Quelles sont les raisons de faire de la publicité en sponsoring ?</h3></div></summary> <div><p>Le parrainage ou sponsoring TV consiste à associer une marque à un programme TV. La diffusion d’un spot court (ou billboard) de 8 secondes en entrée et en sortie de programme est un format idéal, pour développer la notoriété spontanée de votre marque. Le fait d’associer son image à une émission particulière, permet à la marque de maîtriser le contexte dans lequel elle sera diffusée, voir même de choisir un contexte affinitaire avec sa cible. </p> </div> </details> <details> <summary><div><h3>Quelles sont les différences entre tunnel publicitaire et sponsoring ?</h3></div></summary> <div><p>Les tunnels publicitaires sont clairement identifiés par un jingle d’entrée et de sortie. Et surtout, ils enchaînent jusqu’à 9 spots publicitaires de 20 secondes. Au contraire, le sponsoring est seulement composé de 3 billboards de 8 secondes au maximum, directement avant et après l’émission parrainée.</p> </div> </details> <details> <summary><div><h3>Comment transmettre un bon message dans une campagne de sponsoring ?</h3></div></summary> <div><p>Le message doit être simple, clair et se conclure par un renvoi externe (on peut par exemple écrire sur un site Internet, sans le citer). En revanche, le billboard ne peut contenir aucune incitation directe à l’achat ou des références promotionnelles sur des produits ou des services. </p></div> </details> </div> </section> <style> #F { position: relative; background:#000; padding: 70px 80px; display: flex; flex-direction: row; flex-wrap: wrap; } #F:before { content: ''; position: absolute; width: 100%; top: 0; left: 0; height: 6px; background: var(--bg-amac); } #F .l { display: flex; flex-direction: column; flex-basis: 100%; flex: 1; } #F .l>strong{ display: block; font-family: 'AB'; color: #fff; font-size: 20px; line-height:27px; margin-bottom: 27px; } #F .l>a{ display: block; text-decoration: none; font-family: 'AR'; color: #fff; font-size: 14px; line-height:19px; margin-bottom: 12px; } #F .l>p{ display: block; text-decoration: none; font-family: 'AR'; color: #fff; font-size: 14px; line-height:19px; margin-bottom: 12px; } @media all and (max-width: 1100px) { #F { display: block } #F .l { display: inline-block; width: 49%; vertical-align: top; margin: 0 0 30px 0; } } @media all and (max-width: 768px) { #F { padding: 40px calc(23px + 1%); } #F .l { width: 100%; display: block; margin: 0 0 50px 0; } } </style> <footer id="F"> <div class="l"> <strong>RMC BFM ADS</strong> <a href="https://www.rmcbfm-ads.com/qui-sommes-nous.html">Notre expertise</a> <a href="https://www.rmcbfm-ads.com/notre-equipe.html">Notre équipe</a> <a href="https://www.rmcbfm-ads.com/cgu.html">CGU</a> <a href="https://www.rmcbfm-ads.com/mentions-legales.html">Mentions légales</a> <a href="https://www.rmcbfm-ads.com/donnees-personnelles.html">Politique de données personnelles</a> <a href="https://www.rmcbfm-ads.com/politique-cookie.html">Polique de cookies</a> </div> <div class="l"> <strong>Devenir Annonceur</strong> <a href="https://pub.rmcbfm-ads.com/configurateur">Créer sa campagne</a> </div> <div class="l"> <strong>Suivez-nous</strong> <div> <a href="https://www.linkedin.com/company/rmcbfm-ads/" target="blank"><img height="28" src="https://static.s-sfr.fr/linkedin.svg"></a> <a href="https://x.com/RMCBFMAds" target="blank" ><img height="28" src="https://static.s-sfr.fr/amac/logo_X.webp"></a> </div> </div> <div class="l"> <strong>Adresse</strong> <a href="https://www.rmcbfm-ads.com/contact.html" target="_blank">Nous contacter</a> <p>RMC BFM ADS<br />2 Rue du Général Alain de Boissieu<br />75015 Paris<br /><br />Tel : 01 87 25 50 01</p> </div> <img src="https://static.s-sfr.fr/am/Logo-RMC-BFM-ADS.webp" height="80" alt="Logotype RMC BFM ADS"> </footer> </body> </html>

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