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</nav> </div> </header> <main role="main" class="main-container" data-router-wrapper> <section class="transition-container" data-router-view="Play the Frame"> <article class="project"> <div class="article-header"> <div class="component header-info" data-show="on-scroll" data-show-type="fadeup"> <div class="header-info-wrap"> <h4 class="header-subtitle">Fortnite with Unofficial</h4> <h1 class="header-title">Play the Frame</h1> <div class="header-description"> <p>You don’t wear the new eyewear collection. You play it.</p> </div> </div> </div> <div class="component image-component" data-component-name="image" data-show="on-scroll" data-show-type="fadeup"> <div class="image-component-mask"> <div class="image-component-mask-left mask-element"></div> <div class="image-component-mask-right mask-element"></div> <img class="image-component-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1444px, (min-width:1025px) 100vw, (min-width:768px) 100vw, 100vw" data-src="https://images.ctfassets.net/feazk3r7m969/5KwvPMA9VEEBRsftphPapJ/cb6d8251e65b7a158e911ddcfcf4d8bd/Play_the_Frame_-_Hero.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Hero"> </div> </div> <div class="component share share--desktop" data-component-name="Share" data-show="on-scroll" data-show-type="fadeup"> <button type="button" class="share__toggle icon icon-cta"> <span class="share__toggle-icon icon icon-cta__icon"></span> <span class="share__toggle-label"></span> <span class="visuallyhidden">Share</span> </button> <ul class="share__list" aria-hidden="true" data-noindex> <li class="share__item share__linkedin" data-noindex> <a target="_blank" rel="noopener noreferrer" class="share__link" tabindex="-1" href="https://www.linkedin.com/shareArticle?mini=true&url="> <span class="share__link-label">LinkedIn</span> <span class="share__icon icon-linkedin"></span> </a> </li> <li class="share__item share__twitter" data-noindex> <a target="_blank" rel="noopener noreferrer" class="share__link" tabindex="-1" href="https://twitter.com/intent/tweet?text=Fortnite%20with%20Unofficial%3A%20Play%20the%20Frame%20-%20&via=AKQA&url="> <span class="share__link-label">Twitter</span> <span class="share__icon icon-twitter"></span> </a> </li> <li class="share__item share__facebook" data-noindex> <a target="_blank" rel="noopener noreferrer" class="share__link" tabindex="-1" href="https://www.facebook.com/sharer.php?u="> <span class="share__link-label">Facebook</span> <span class="share__icon icon-facebook"></span> </a> </li> <li class="share__item share__mail" data-noindex> <a href="mailto:?Subject=Play the Frame via AKQA&Body=%0D%0A%0D%0A" target="_top" rel="noopener noreferrer" class="share__link" tabindex="-1" )> <span class="share__link-label">Mail</span> <span class="share__icon icon-mail"></span> </a> </li> </ul> </div> </div> <div class="component rich-text-component rich-text-component--center" data-component-name="rich-text" data-show="on-scroll" data-show-type="fadeup"> <div class="content"> <h4 id="insight">Insight</h4> <h3 id="firmly-at-the-vanguard-of-technology-generation-z-are-leading-a-shift-in-behaviour-to-live-and-shop-between-digital-and-physical-worlds">Firmly at the vanguard of technology, Generation Z are leading a shift in behaviour to live and shop between digital and physical worlds.</h3> <p>One such place is Fortnite, the cult battle royale game with 350 million unique players, up to 30 million of whom might be found playing in a single day. It’s a captive audience for Unofficial: the young ambitious eyewear brand ready to make it’s mark on modern youth culture.</p> </div> </div> <div class="component gallery-component" data-component-name="Gallery" data-show="on-scroll" data-show-type="fadeup"> <div class="gallery-row gallery-row-center column-grid-wrapper"> <div class="grid-item"> <div class="grid-item-row-1"> <div class="gallery-image portrait"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/2g4f9HwV1bLent6KDfen7l/d154e43461937cc99b816a327a1bd7ca/Play_the_Frame_-_Campaign_1.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Campaign 1"> </picture> </div> </div> </div> <div class="grid-item"> <div class="grid-item-row-2"> <div class="gallery-image landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/7HBHxAyF7r26oGt71rx7uB/880111c5dae9d4a295e455c1bb341a8f/Play_the_Frame_-_Campaign_2.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Campaign 2"> </picture> </div> <div class="gallery-image landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/4QXrr3wIEDmNm4PczdRKj1/ee7d140b1c63e1f8c726c7f837794f69/Play_the_Frame_-_Campaign_3.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Campaign 3"> </picture> </div> </div> </div> </div> </div> <div class="component rich-text-component rich-text-component--center" data-component-name="rich-text" data-show="on-scroll" data-show-type="fadeup"> <div class="content"> <h4 id="idea">Idea</h4> <h3 id="a-new-breed-of-eyewear-has-landed-on-earth-with-the-power-to-turn-the-real-world-into-a-digital-playground">A new breed of eyewear has landed on Earth, with the power to turn the real world into a digital playground.</h3> <p>Being the first eyewear brand to land a collaboration with Fortnite demands a certain degree of panache. An immersive campaign was imagined as an extension of the game. Borrowing heavily from the codes of Fortnite, Unofficial invited everyone to Play the Frame, blurring the lines between physical self and digital avatar in a fantastical in-between world.</p> </div> </div> <div class="component gallery-component" data-component-name="Gallery" data-show="on-scroll" data-show-type="fadeup"> <div class="gallery-row gallery-row-center column-grid-wrapper"> <div class="grid-item"> <div class="grid-item-row-1"> <div class="gallery-video video-element"> <video width="100%" loop muted="true" autoplay playsinline> <source src="//videos.ctfassets.net/feazk3r7m969/pClEBgY7fwzoJm38V5ZWD/fba1fa552e7472ece5f7de0a7f3ba38a/Play_the_Frame_Campaign_Video_1.mp4" type=" video/mp4 "> Sorry, your browser doesn't support embedded videos. </video> </div> </div> </div> <div class="grid-item"> <div class="grid-item-row-2"> <div class="gallery-video video-element"> <video width="100%" loop muted="true" autoplay playsinline> <source src="//videos.ctfassets.net/feazk3r7m969/5SdtYOg26eukGyRrN46mvy/332931089b9c3c3744fddd5909ed4ddb/Play_the_Frame_-_Campaign_Video_2.mp4" type=" video/mp4 "> Sorry, your browser doesn't support embedded videos. </video> </div> </div> </div> </div> </div> <div class="component gallery-component" data-component-name="Gallery" data-show="on-scroll" data-show-type="fadeup"> <div class="gallery-row gallery-row-center column-grid-wrapper"> <div class="grid-item"> <div class="grid-item-row-1"> <div class="gallery-content rich-text-component"> <div class="content"> <p>To tease the collection, real life supply chests, crafted by world-class artisans, were airdropped onto the front lawns of selected streamers. Completely sealed, the streamer would need to rally the support of their Fortnite community to get the chest open. A supplied code led our streamer to the Unofficial creative map, where they found an identical chest in the virtual world. Working as a team, players needed to figure out how to prise it open, one gesture at a time.</p> </div> </div> <div class="gallery-video video-element"> <video width="100%" loop muted="true" autoplay playsinline> <source src="//videos.ctfassets.net/feazk3r7m969/3kDUWrLefjwCPo8A47ol75/015da9582d4be57a01128367b9475e10/Play_the_Frame_-_Right_loop.mp4" type=" video/mp4 "> Sorry, your browser doesn't support embedded videos. </video> </div> </div> </div> <div class="grid-item"> <div class="grid-item-row-2"> <div class="gallery-video video-element"> <video width="100%" loop muted="true" autoplay playsinline> <source src="//videos.ctfassets.net/feazk3r7m969/4RulWKta6rIHCmseQdoZ70/9b1b586cda130d59c4109440cc1d9534/Play_the_Frame_-_Right_loop_2.mp4" type=" video/mp4 "> Sorry, your browser doesn't support embedded videos. </video> </div> <div class="gallery-content rich-text-component"> <div class="content"> <p>Back in the real world, the physical chest was brought to life and began opening in synchronicity. Once open, streamers found a selection of eyewear from the new Fortnite with Unofficial collection.</p> </div> </div> </div> </div> </div> </div> <div class="component quotes-component" data-show="on-scroll" data-show-type="fadeup"> <blockquote> <p class="quote-text">This is eyewear history. Co-branding with Fortnite allows us to strengthen Unofficial as a young and affordable brand fitted to take part in the global Generation Z conversation.</p> <footer class="quote-footer"> <cite class="quote-citation">Francisco Alvarez Etxegara, Group Eyewear Director at GrandVision</cite> </footer> </blockquote> </div> <div class="component gallery-component" data-component-name="Gallery" data-show="on-scroll" data-show-type="fadeup"> <div class="gallery-row gallery-row-header"> <div class="gallery-image landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/3Zkreh18j9DqONPpHx0ICY/c79cac2aa7005afd3c9dc90b3415d82d/Play_the_Frame_-_Game_Wide.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Game Wide"> </picture> </div> </div> <div class="gallery-row gallery-row-center column-grid-wrapper"> <div class="grid-item"> <div class="grid-item-row-1"> <div class="gallery-image landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/1lUC3phOnns1GIZ1V0IedQ/8889d3c426260807d3559ea3dc0379ce/Play_the_Frame_-_Glasses_Left.jpg?w=1920&q=70&fl=progressive" alt="Play the Frame - Glasses Left"> </picture> </div> </div> </div> <div class="grid-item"> <div class="grid-item-row-2"> <div class="gallery-image landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=3840 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=3840 3840w " sizes=" (min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw " media="(min-width: 768px)"> <img class="aspect-image" style data-srcset=" https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=3840 3840w " sizes="(min-width:1444px) 1440px, (min-width:1025px) 90vw, (min-width:768px) 90vw, 90vw" data-src="https://images.ctfassets.net/feazk3r7m969/6UQ8z1XLJcygvPQrojbxdH/dfdc9f3bb423bdb1c8fec731d39f7ae1/Play_the_Frame_-_Left_Image.png?w=1920" alt="Play the Frame - Left Image"> </picture> </div> </div> </div> </div> </div> <div class="component rich-text-component rich-text-component--center" data-component-name="rich-text" data-show="on-scroll" data-show-type="fadeup"> <div class="content"> <h4 id="impact">Impact</h4> <h3 id="an-epic-stunt">An epic stunt.</h3> <p>1.6 million fans tuned in on Twitch and YouTube to catch the livestream events, hosted in the UK, France and Germany, racking up 150,000 hours of footage watched. All three lives were in top trends on YouTube and Twitch.</p> <p>The map was then open to everyone, to give a chance to the streamers’ communities to beat the highest score. In total, more than 2,000 hours were spent on the map, for an average playtime of 35 minutes.</p> <p>The bold, disruptive activation played out across point of sale, social, paid media and digital, leveraging Unofficials’ digital audience alongside its network of 4000 stores across 27 countries.</p> </div> </div> <div class="component stats-component" data-show="on-scroll" data-show-type="fadeup"> <div class="column-grid-wrapper"> <div class="grid-item"> <div> <span class="stats-figure">1.6m</span> <span class="stats-subtitle">fans tuned in</span> </div> </div> <div class="grid-item"> <div> <span class="stats-figure">150k</span> <span class="stats-subtitle">hours of footage watched</span> </div> </div> <div class="grid-item"> <div> <span class="stats-figure">2k</span> <span class="stats-subtitle">hours spent on the map</span> </div> </div> <div class="grid-item"> <div> <span class="stats-figure">35</span> <span class="stats-subtitle">minutes of average playtime</span> </div> </div> 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https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(min-width: 768px)"> <img class="aspect-image" style="font-family: 'object-position: 50% 50%; object-fit: cover;'" data-srcset=" https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw" data-src="https://images.ctfassets.net/feazk3r7m969/KBpMvIR1VvWVisNw94apM/fecb1b8b498e9d7cf22845febd51f3bd/Free_Fire_-_Hero.jpg?w=1920&q=70&fl=progressive" alt="Free Fire - Hero"> </picture> </div> <div class="card-content-wrap"> <div class="card-content"> <span class="card-subtitle">Garena</span> <h3 class="card-title">The Real Airdrop</h3> <div class="card-contact-wrap"> </div> </div> </div> <div class="card-cta"> <a class="hidden-cta" href="/work/garena/the-real-airdrop/" title="Go to The Real Airdrop"><span class="visuallyhidden">The Real Airdrop</span></a> </div> </div> </div> <div class="grid-item style--landscape" data-region> <div class="card-element card-has-cta" data-show="on-scroll" data-show-type="fadeup"> <div class="card-image 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https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=3840 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=3840 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(min-width: 768px)"> <img class="aspect-image" style="font-family: 'object-position: 50% 50%; object-fit: cover;'" data-srcset=" https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=3840 3840w " sizes="(min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw" data-src="https://images.ctfassets.net/feazk3r7m969/5tEhTGn4vUV1uKnLBjH1Rx/a5632aba115351e0ebded2d8d5c1aabd/Free_Fire_x_Anitta_-_Hero_Image.png?w=1920" alt="Free Fire x Anitta - Hero Image"> </picture> </div> <div class="card-content-wrap"> <div class="card-content"> <span class="card-subtitle">Free Fire x Anitta</span> <h3 class="card-title">Squad</h3> <div class="card-contact-wrap"> </div> </div> </div> <div class="card-cta"> <a class="hidden-cta" href="/work/free-fire/squad/" title="Go to Squad"><span class="visuallyhidden">Squad</span></a> </div> </div> </div> <div class="grid-item style--landscape" data-region> <div class="card-element card-has-cta" data-show="on-scroll" data-show-type="fadeup"> <div class="card-image orientation-landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(max-width: 768px)"> <source data-srcset=" 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https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=3840&q=70&fl=progressive 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(min-width: 768px)"> <img class="aspect-image" style="font-family: 'object-position: 50% 50%; object-fit: cover;'" data-srcset=" https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=375&q=70&fl=progressive 375w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=500&q=70&fl=progressive 500w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=768&q=70&fl=progressive 768w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=1440&q=70&fl=progressive 1440w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=1920&q=70&fl=progressive 1920w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=2560&q=70&fl=progressive 2560w , https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=3840&q=70&fl=progressive 3840w " sizes="(min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw" data-src="https://images.ctfassets.net/feazk3r7m969/7vlSuYLfM4waPyKPuDbAbr/c9b20879a93c94c8e908a80b08961157/hero-img-01.jpeg?w=1920&q=70&fl=progressive" alt="hero-img-01"> </picture> </div> <div class="card-content-wrap"> <div class="card-content"> <span class="card-subtitle">DbyD</span> <h3 class="card-title">We Do More With Less</h3> <div class="card-contact-wrap"> </div> </div> </div> <div class="card-cta"> <a class="hidden-cta" href="/work/dbyd/we-do-more-with-less/" title="Go to We Do More With Less"><span class="visuallyhidden">We Do More With Less</span></a> </div> </div> </div> <div class="grid-item style--landscape" data-region> <div class="card-element card-has-cta" data-show="on-scroll" data-show-type="fadeup"> <div class="card-image orientation-landscape"> <picture> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=768 768w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=1440 1440w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=1920 1920w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=2560 2560w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=3840 3840w " sizes=" (min-width:1444px) 25px, (min-width:1025px) 25vw, (min-width:768px) 25vw, 25vw " media="(max-width: 768px)"> <source data-srcset=" https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=375 375w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=500 500w , https://images.ctfassets.net/feazk3r7m969/7zS69KvCb0bEZSWMt281Vw/267e28fad6609d14644c465a096a194f/MineCraft_KV_1440x810.png?w=768 768w , 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