AI and bias: Will it solve the problem or make it worse?

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Thirty-six percent said by the end of the decade, and 36% percent said by the end of the year.","url":"https://www.linkedin.com/pulse/ai-bias-solve-problem-make-worse-dina-bay-ph-d-","publisher":null,"name":"AI and bias: Will it solve the problem or make it 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</header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQEle_tMcBx_Cw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1687955894929?e=2147483647&v=beta&t=Ua_DXwU7GT6PiY_-zipIJ9ySnbIBPNErZAte2iQeptU" fetchpriority="high" data-embed-id="cover-image" alt="AI and bias: Will it solve the problem or make it worse?"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">AI and bias: Will it solve the problem or make it worse?</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon 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class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://uk.linkedin.com/in/dina-bay/en" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Dina Bay, Ph.D. </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQFPv3d1b5zKtQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1635726656028?e=2147483647&v=beta&t=xpSXHIWv6fH9WsFgeIouPMq7_Ciq8KsljfhGRqU-BwA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Dina Bay, Ph.D."> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Dina Bay, Ph.D. </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Founder at PitchMe.co (Techstars 2021) - We are hiring! </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Jun 28, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fai-bias-solve-problem-make-worse-dina-bay-ph-d-&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Two weeks ago I posted a poll asking my network roughly when they think generative AI will be creating more online content than humans. Thirty-six percent said by the end of the decade, and 36% percent said by the end of the year. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Whilst a definitive answer didn’t emerge, when it comes to the question of AI producing the majority of the content we consume, the consensus is clear: it’s inevitable.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That settles it, then.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>OK, maybe I do have my own opinions to offer…</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It must be said from the outset that my views don’t deviate significantly from my network. The inevitability of AI producing most of the content we consume, even if that occurs in conjunction with a human, is beyond doubt.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So that leads us to the next logical question: is this a good thing? Do we want to live in a world where most of the content we read has been produced by AI? What societal, economic, ethical and ontological questions does that pose? And have they been considered by those leading the way in the flat-out sprint to introduce ever-more sophisticated AI into every aspect of our lives?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There’s a lot to unpack there. And like anything worth discussing, there is complexity and nuance, and opinions will differ from person to person.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That’s why I’m going to focus on AI’s impact on bias, first in the information we consume via legacy and newer forms of media, and second in its application in recruitment processes.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Essentially, I want to know:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Will a majority AI-generated media space feature less or more bias?</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And similarly…</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Will a majority AI-generated recruitment processes feature less or more bias?</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">A technological revolution</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By now we’ve all been exposed to the ongoing and unfolding narratives around AI, which essentially focus on whether it means the end of the world or the dawn of a new one.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And the contributors to this hyperbole aren’t limited to Luddites or those you might call conspiracy theorists. Famously, Google CEO Sundar Pichai stated that AI is potentially more important than the discovery of </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fobserver%2Ecom%2F2023%2F04%2Fgoogle-ceo-sundar-pichai-ai-interview%2F&urlhash=jG5m&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>fire and electricity </a></span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If we look for more contemporary comparisons, we’ve got the internet and mobile phones that can provide pretty handy use cases for how technology can bring about seismic socio-economic revolutions.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Both of these examples revolutionalised the way we connect socially and professionally, the way we collaborate and share information, and the way we do business. To a large extent, they have democratised the way we build, create, promote and share or sell our thoughts and opinions, or indeed goods and services in the case of commerce.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But where these technologies differ from GAI is they have been relatively slow-moving revolutions. The official birthday of the internet was 1983, but it didn’t become commercialised until the mid-to-late nineties. And social media didn’t really begin to change the way we communicate until around 2004. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Mobile phones were even more of a slow burner. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There’s a great fact about a modern smartphone being exponentially more powerful than the guidance computer NASA used for the Apollo 11 mission in 1969. In fact, modern smartphones are </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fblog%2Eadobe%2Ecom%2Fen%2Fpublish%2F2022%2F11%2F08%2Ffast-forward-comparing-1980s-supercomputer-to-modern-smartphone%23%3A%7E%3Atext%3DIt%27s%2520one%2520of%2520those%2520facts%2Cand%2520computing%2520power%2520grows%2520exponentially%2E&urlhash=BI-L&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>around 5,000 times </a></span><span class> more powerful than supercomputers from as recently as the 80s.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Mobile phones, and especially smartphones, have democratised technology for everyone, literally putting immense computing power into our hands.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But mobiles were around for a long time before they started changing the game. The first mobile phone outdates the internet; the first call by a mobile was made in 1973. And we had to wait for phones to combine with the internet for the revolution to begin. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The first 3G smartphone was released in late 2002, meaning we had to wait nearly 30 years for the true potential of these technologies to be realised.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Generative AI on the other hand has changed the game in no time. It’s been accessible to everyone for a little over six months and it’s already changed the world.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This technology, mainly through ChatGPT, has quickly given us the ability to research in new ways, create essays, articles, CVs and more simply by writing a few prompts. On an individual level, the upsides far outweigh the issues around privacy or the looming economic impact caused by businesses replacing large numbers of humans with AI.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Technology: the good and the bad</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>These concerns around the potential damage AI could do aren’t new, of course. In fact, the pain is already being felt. A </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebusinesstoday%2Ein%2Flatest%2Fcorporate%2Fstory%2Fai-technology-cause-for-4000-layoffs-in-may-report-claims-384200-2023-06-05&urlhash=-1Dy&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>recent study </a></span><span class> from HR firm Challenger, Gray & Christmas showed approximately 4,000 jobs were lost in May as a direct result of AI.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In bringing with it both a positive and negative impact, AI is far from unique when measured against the groundbreaking technological advancements of history.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I was discussing the issue recently with a friend when they came up with a great analogy. When humans first made fire, those that created it rejoiced in their newfound ability to cook food and keep themselves warm. But onlookers might have seen a darker side: the potential for that fire to burn and destroy everything they know.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Like fire, GAI isn’t necessarily good or bad. The intention behind its use, i.e., by a human, is the only difference between keeping your hut warm or reducing someone else’s hut to cinder and ash. The tool is in effect the same, it’s how it’s used that determines the results.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And that’s where we can depart from prehistory and call upon our contemporary use cases again... The internet, especially in the widespread and constant access to it via smartphones, was intended to make the world smaller, drawing us ever closer together. But in the wrong hands, it has often had the opposite effect.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">The impact of biased or misleading content</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The internet and smartphones did indeed democratise many things, including the creation of and access to information. However, long before the pandemic – seemingly the pinnacle of highly emotive, dubious, biased or outright false information – it was recognised that this democratisation was resulting in the proliferation of misleading content.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>According to a 2015 paper by the University of Maribor, Slovenia, titled “</span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Epnas%2Eorg%2Fdoi%2F10%2E1073%2Fpnas%2E1517441113&urlhash=t-A1&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>The spreading of misinformation online </a></span><span class>”, “The wide availability of user-provided content in online social media facilitates the aggregation of people around common interests, worldviews, and narratives. However, the World Wide Web is a fruitful environment for the massive diffusion of unverified rumours.”</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The study used massive quantitative analysis of Facebook, and it showed that conspiracy news has a longer lifetime than science news and it reaches a far bigger audience.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Conspiracy theories like Flat Earth have gained traction since the inception of the internet. As more information becomes available, and the means by which you can access it become more convenient, people seem less willing or less able to seek out content that challenges their opinions. It’s an interesting paradox.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The result is a more polarised population, where views, opinions and beliefs become entrenched in the extreme.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You might think it’s harmless to believe in conspiracy theories like Flat Earth. But by now we know just how damaging misleading information is – especially when it’s so easy to access. </span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/daily-update-growth-generative-ai-spglobal"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEl7iv82px12Q/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1692715434161?e=2147483647&v=beta&t=E08xhn79eD7VyKV9PJC7FxAhHYMAy4tbF6pnxrYTF0E"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Daily Update: The Growth of Generative AI</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> S&P Global </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/your-voice-matters-ai-for-good-global-summit-un-qiq6f"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHAIxmBu9cyYw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721177745628?e=2147483647&v=beta&t=OLuUXE-se4govcJoVPvSF8LSnAu8hmZEiHnfGnPdY2w"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Your Voice Matters</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> AI for Good </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/ai-genie-we-cant-put-back-bottle-manageengine-algfc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHKS8TY7iLqwg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1724666508469?e=2147483647&v=beta&t=xpVm2jZ2s7u5rH1_GFI_QYZEJSh4TEnYm5v1VxAJGyQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">AI is the genie we can't put back in the bottle</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> ManageEngine </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Etheguardian%2Ecom%2Ftechnology%2F2019%2Fmar%2F17%2Fthe-cambridge-analytica-scandal-changed-the-world-but-it-didnt-change-facebook&urlhash=50E1&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Cambridge Analytica </a></span><span class>, for example, was able to target voters via their Facebook accounts and use their own data in tailored campaigns to manipulate their votes. It’s acknowledged that this changed the outcome of the 2016 election. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This was an extreme and widespread manipulation, but it did rely on </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Einternetmatters%2Eorg%2Fhub%2Fnews-blogs%2Fwhat-are-algorithms-how-to-prevent-echo-chambers%2F&urlhash=dQXW&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>algorithms </a></span><span class> that were already a part of how social media keeps us engaged, keeps us scrolling and exposes us to as many tailored ads as possible.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Manipulating doesn’t only occur through content that we see. It also occurs through content that we’re prevented from seeing.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Censorship, for example, is also widespread. I’m not talking about censorship intent on protecting users from harmful material. I’m talking more about censorship based on economic or political objectives. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Etheguardian%2Ecom%2Fcommentisfree%2F2023%2Fjan%2F01%2Fthe-twitter-files-should-disturb-liberal-critics-of-elon-musk-and-heres-why&urlhash=2q9G&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Twitter Files </a></span><span class> have shown that the US government has sought to control and censor the information that we see on social media. And this wasn’t all misleading information. Some tweets that were censored we just deemed not favourable to the government’s interests.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I know I’ve gone straight for the jugular and highlighted the impact of misinformation and censorship, but biased information is just as insidious.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And there’s no finer example of what that looks like than legacy media. Due to the way news outlets are funded, they inevitably make editorial decisions in line with political or financial allegiances. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ultimately, it’s very difficult to find truly objective information these days. We all know this. The Internet democratised information, and smartphones made it easily accessible. But corrupting forces, whether they be related to financial interests, governmental control, or anything else, have led to an explosion in biased and misleading information. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So perhaps more AI-generated content will solve this problem.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">AI-generated content and biases</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Back in February, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmartech%2Eorg%2Fai-generated-content-is-detectable-new-study-claims%2F%23%3A%7E%3Atext%3D19%2E2%2525%2520of%2520the%2520articles%2520tested%2Cmore%2520content%2520generated%2520by%2520AI%2E&urlhash=slJb&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>a report </a></span><span class> by SEO agency Search Logistics revealed that around 19% of articles online contained at least 50% AI-generated content. We’d be foolish to assume that this figure hasn’t at least doubled by now.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So with such a large percentage of the internet now being produced by AI, how are OpenAI et al ensuring what’s being created doesn’t contain the same manipulative intent as human-generated content?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Well, according to two AI policy researchers at OpenAI, they have “used a technique in ChatGPT called </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Etechnologyreview%2Ecom%2F2022%2F11%2F30%2F1063878%2Fopenai-still-fixing-gpt3-ai-large-language-model%2F%3Ftruid%3D%26utm_source%3Dthe_algorithm%26utm_medium%3Demail%26utm_campaign%3Dthe_algorithm%2Eunpaid%2Eengagement%26utm_content%3D02-20-2023&urlhash=wyDt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>reinforcement learning from human feedback </a></span><span class>, which improves the model’s answers based on feedback from users.” This works by asking users to pick and rank a range of outputs in terms of various criteria like truthfulness.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This, they claim, is why ChatGPT hasn’t generated the same kinds of falsehoods as Bing.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But the truth is people </span><span class="italic">have</span><span class> been noticing biases in ChatGPT’s output. </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbgr%2Ecom%2Fgeneral%2Fopenais-chatgpt-has-a-major-political-bias-and-it-could-ruin-artificial-intelligence%2F&urlhash=-9QQ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>These experiments </a></span><span class> appear to show it has liberal/left political leanings. But I’m sure there are counter articles asserting the same against the other side. What is evident is the existence of biases, regardless of which side they favour.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And how could there not be? It’s created by humans who are inherently biased. It’s also based on a corpus of billions and billions of books, articles, essays and documents – all created by humans.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The result is it’s going to be harder to ascertain the biases than with human-generated content. And when one source is creating the vast majority of the content we consume without many of us being fully aware that’s the case, it becomes a real problem. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For example, imagine I’m generating 90% of the content out there without you being aware that’s the case. You would have an unbalanced exposure to my opinions, but you wouldn’t be able to apply the normal rigorous evaluation of that content on the basis of where it’s coming from and therefore how my economic and political ties might colour it.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The result is you would be subject to a form of informational tyranny where my views and opinions in effect become the established dogma, influencing your views and opinions, and everyone else’s. The very opposite of democratisation.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We’ve seen this with social media where the algorithms have created ‘bubbles’ or ‘echo chambers’ of information. And I don’t see a GAI-majority media space as any different (that is my opinion but it is only available on one platform!). </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This problem of one emerging point of view or narrative will only be compounded as more and more AI-generated content floods the media space and AI starts using that as training data.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Researchers from the UK and Canada </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Farxiv%2Eorg%2Fabs%2F2305%2E17493v2&urlhash=U7T9&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>published a paper </a></span><span class> showing how the “use of model-generated content in training causes irreversible defects in the resulting models.”</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In effect, when GAI learns from its own biased or even incorrect content, it not only repeats those biases and errors, it exaggerates them. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>“Over time, mistakes in generated data compound and ultimately force models that learn from generated data to misperceive reality even further,” wrote one of the paper’s leading authors.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Does this mean AI will introduce more bias to hiring?</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Recruitment is going through an AI revolution. Automation has been changing the game for a while. So the introduction of GAI to the mix may not seem so revolutionary.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>However, it will mean hiring teams can create pretty accurate documents like job descriptions with limited experience in writing JDs, limited knowledge of roles, especially some specialisms, and limited time and resources.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It can, in theory, help ensure that job descriptions are inclusive, unbiased, and free from language that may discourage qualified candidates from applying.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But as with content, there is an evident risk of bias occurring. And its biases that much of the AI and automation that’s come before GPT-3 and GPT-4 has sought to eliminate from the process.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I’m not saying GAI shouldn’t be used. It must. But </span><span class="italic">we</span><span class> must also be very proactive in filtering out obvious biases and interrogating the output to ensure damaging yet seemingly benign biases like ‘cultural fit’ don’t slip through the cracks.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We must ensure that, like with fire, the intention behind GAI’s use is to achieve positive outcomes. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The problem is, if we don’t do this, the technology could deteriorate DE&I efforts – a view echoed by </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eshrm%2Eorg%2Fresourcesandtools%2Fhr-topics%2Fbehavioral-competencies%2Fglobal-and-cultural-effectiveness%2Fpages%2Fhow-chatgpt-could-discriminate-against-applicants%2Easpx&urlhash=5D98&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Jeffrey L. Bowman </a></span><span class>, founder and CEO of tech platform Reframe in New York City.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>"ChatGPT is only as good as the data it can pull from," he said. "With the case of talent acquisition, there is already a DE&I issue for most companies, and if the ChatGPT data has gaps, it will likely have gaps across race, gender and age."</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In essence, I’m echoing the sentiments of the majority around the use of AI, whether in content creation or in recruitment. It requires tight regulation in the first instance before we take off the training wheels. Whether it’s a force for good or bad largely hinges on who is charged with setting the guard rails.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As Sundar Pichai said, “We need to adapt as a society for it.” But as history has already taught us with innovations like the internet and smartphones, even when they move slowly, regulation is painfully slow to keep up. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What results is a sort of regulation whack-a-mole where governments have to find solutions only after problems have arisen. And in this instance that could mean more biased and misleading content at our fingertips, causing a further polarisation of society. It could also mean an increasingly biased recruitment process, resulting in a homogenised workforce, and more inequality. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It’s a </span><span class="italic">Black Mirror</span><span class>-esque forecast for the future. But seeing as we’re not going to put the genie back in the bottle when it comes to AI, it’s a future we’ve got to reckon with if we’re going to get it right.</span> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/recruitment-tech-weekly-7005908857914818561" data-tracking-will-navigate> <span class="sr-only"> Recruitment Tech Weekly </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHVoSXfSODNNg/series-logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1670338691469?e=2147483647&v=beta&t=ovD-ZBY66yMs35NpKz2U7MK-xWibIWktoIB-ZKLUE4g" data-ghost-classes="bg-color-entity-ghost-background" 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