Disqus Welcomes Back The A.V. Club!

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class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell blog-content" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-blog_content " style="" data-widget-type="blog_content" data-x="0" data-w="12"> <div class="blog-section"> <div class="section post-header"> <div class="breadcrumbs post-breadcrumbs"> <span class="breadcrumbs__item"> <a class="breadcrumbs__link" href="https://blog.disqus.com">Blog</a> </span> <span class="breadcrumbs__divider"> <span class="icon icon-right-bracket"></span> </span> <span class="breadcrumbs__item"> Disqus Welcomes Back The A.V. Club! </span> </div> <div class="post-tags"> <a class="post-tags__tag-link" href="https://blog.disqus.com/topic/community">Community</a> </div> <h1 class="blog-post-title"> <span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Disqus Welcomes Back The A.V. Club!</span> </h1> <div id="hubspot-author_data" class="blog-post-meta hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> July 25, 2024 | <a class="blog-post-meta__author-link" href="https://blog.disqus.com/author/karina-chan">Karina Chan</a> <span class="blog-post-meta__divider"></span> <a class="blog-post-meta__comments" href="https://blog.disqus.com/disqus-welcomes-back-the-av-club#disqus_thread" data-disqus-identifier="173640694618">... comments</a> </div> </div> <figure class="post-image"> <img class="post-image__image" src="https://blog.disqus.com/hubfs/Blog%20Banner%20%28New%20Era%2023%29%20%281135%20x%20639%20px%29%20%288%29.png" alt="Disqus Welcomes Back The A.V. Club!"> </figure> <div class="section post-body"> <div class="post-content"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><span style="color: #000000;">Today is a really exciting day for the Disqus team as we welcome</span> <span style="color: #2e9fff;"><a href="https://www.avclub.com/" rel="noopener" target="_blank" style="font-weight: bold; color: #2e9fff;">The A.V. Club</a></span> <span style="color: #000000;">back to Disqus!</span></p>  <p><span style="color: #000000;">Yes, that's right—after some time away The A.V. Club, that legendary hub of pop culture and entertainment news where the latest updates and juiciest headlines converge, has once again chosen Disqus as their comment provider.  </span></p> <p><span style="color: #000000;">In doing so, The A.V. Club reclaims its place in the hearts and minds of a massive Disqus community of dedicated pop culture fanatics. The A.V. Club and Disqus—it's the return of the ultimate duo. </span></p> <p><span style="font-size: 24px; color: #000000;"><strong>Background</strong></span></p> <p><span style="color: #000000;">The A.V. Club, founded in 1993 as a sister publication to The Onion, was recently acquired by Paste Media Group, home to leading sites like</span> <a href="https://www.pastemagazine.com/" style="font-weight: bold;"><span style="color: #2e9fff;">Paste Magazine</span></a> <span style="color: #000000;">and</span> <a href="https://www.jezebel.com/" style="font-weight: bold;"><span><span style="color: #2e9fff;">Jezebel</span></span></a>. <span style="color: #000000;">According to the announcement press release, this exciting new partnership was created with the intention to "deliver engaging content that informs, entertains, and sparks meaningful conversations among their respective audiences."</span></p> <p><span style="color: #000000;">That last part is where we come in. By bringing back Disqus, The A.V. Club is once again creating a space where audiences can dish on everything from the latest film sagas to the most binge-worthy TV shows and albums—so get ready to dive back into the buzz and banter that make The A.V. Club a beloved destination for pop culture enthusiasts everywhere!</span></p> <a id="form" data-hs-anchor="true"></a> <p style="font-weight: bold;"><span style="font-size: 24px; color: #000000;">Why The A.V. Club Came Back</span></p> <p style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">The A.V. Club was a longtime Disqus publisher until it moved to another comment provider back in 2017. After the acquisition by Paste Media Group, there has been a renewed focus on building and engaging The A.V. Club's on-site community. </span></p> <p style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">Unlike other comment providers, Disqus alone has a userbase of millions of active commenters that our publishers can tap into. Aside from this, we also offer the right combination of features and service that enables The A.V. Club to:</span></p> <ul> <li style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">Offer their audiences a <strong>hassle-free, maximum-fun</strong> commenting experience</span></li> <li style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">Build a highly interactive relationship with their audiences that boosts <strong>loyalty</strong>, <strong>time-on-site</strong>, and <strong>return visitors</strong></span></li> <li style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">Drive meaningful <strong>gains in ad revenue </strong>both directly and indirectly</span><br><span style="font-weight: normal; color: #000000;"></span></li> </ul> <p><span style="color: #000000;"><span style="font-weight: normal;">... all while re-establishing their reputation for being home to the most vibrant on-site community in the entire digital pop culture landscape. </span><span style="font-weight: normal;"></span></span></p> <p><span style="color: #000000;">Paste Media Group Founder and President Josh Jackson had this to say about The A.V. Club's decision to return to Disqus: "One of the things that attracted us to The A.V. Club was its active community of commenters, and we kept hearing from readers that they missed the Disqus platform. It's been a seamless transition back to a commenting system they were already familiar with."</span></p> <p><span style="font-size: 24px; color: #000000;"><strong>Partnership</strong></span></p> <p><span style="color: #000000;">The A.V. Club is now integrated with Disqus via our <span style="font-weight: bold;">Preferred</span> plan, which gives publishers access to all of our most robust features <em>and</em> enrolls them in a generous revenue-sharing program in which they earn a significant share of the revenue generated by ad placements in the Disqus comment section.</span></p> <p><span style="color: #000000;">This integration allows us to provide the most user-friendly and enjoyable commenting experience to the The A.V. Club's audiences while also contributing to the sustainability and growth of The A.V. Club property as a whole. </span></p> <p><span style="color: #000000;">So far, The A.V. Club's community is responding enthusiastically to the return of Disqus. Here are some choice quotes from some of their commenters:</span></p> <ul> <li><span style="color: #000000;">"Oh, thank GOD. We're back, baby!"</span></li> <li><span style="color: #000000;">"Welcome back Disqus!"</span></li> <li><span style="color: #000000;">"*sniffs air* Smells like disqus... I'll stay a while"</span></li> <li><span style="color: #000000;">"DISQUS IS BACK I CAN COMMENT AGAIN BAYBEEEEEEEE"</span></li> <li><span style="color: #000000;">"Oh it's nice to see Disqus back!"</span></li> <li><span style="color: #000000;">" ...welcome back Disqus!"</span></li> </ul> <p><span style="color: #000000;">I'm sure quotes like these are music to The A.V. Club's ears... they sure are to ours!</span></p> <p style="font-weight: bold;"><span style="font-size: 24px; color: #000000;">Why It's Important</span></p> <p style="font-weight: bold;"><span style="font-weight: normal; color: #000000;">In today's challenging digital landscape, opting for Disqus isn't just about managing comments—it's about creating a sustainable and lively online community that <em>lasts</em>. </span></p> <p><span style="color: #000000;">We encourage other publishers to take a page from The A.V. Club’s playbook—their return to Disqus highlights how choosing the right comment platform can reinvigorate reader engagement and provide an instant shot in the arm for an online community. </span></p> <p><span style="color: #000000;">Join The A.V. Club and millions of other publishers in making Disqus your preferred audience-builder to help your site stand out and thrive in the dynamic world of online publishing.</span></p> <p><span style="color: #000000;">If you'd like to learn more about what Disqus can do for your site, please reach out to</span> <span style="color: #2e9fff;"><a href="mailto:publisher-success@disqus.com" style="font-weight: bold; color: #2e9fff;">publisher-success@disqus.com</a></span>. <span style="color: #000000;">In the meantime, we're honored to once again be powering The A.V. Club's on-site community. 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Disqus Welcomes Back The A.V. Club!