Why Data Is Important For Your Business In 2022

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class="td-header-mobile-wrap "> <div id="tdi_1" class="tdc-zone"><div class="tdc_zone tdi_2 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_2{ min-height: 0; } /* phone */ @media (max-width: 767px){ .tdi_2:before{ content: ''; display: block; width: 100vw; height: 100%; position: absolute; left: 50%; transform: translateX(-50%); box-shadow: 0px 6px 8px 0px rgba(0, 0, 0, 0.08); z-index: 20; pointer-events: none; }@media (max-width: 767px) { .tdi_2:before { width: 100%; } } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_2{ position:relative; } } </style> <div class="tdi_1_rand_style td-element-style" ><style> /* phone */ @media (max-width: 767px) { .tdi_1_rand_style{ background-color:#222222 !important; } } </style></div><div id="tdi_3" class="tdc-row"><div class="vc_row tdi_4 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_4, .tdi_4 .tdc-columns{ min-height: 0; }.tdi_4, .tdi_4 .tdc-columns{ display: block; }.tdi_4 .tdc-columns{ width: 100%; } /* phone */ @media (max-width: 767px){ @media (min-width: 768px) { .tdi_4 { margin-left: -0px; margin-right: -0px; } .tdi_4 .tdc-row-video-background-error, .tdi_4 .vc_column { padding-left: 0px; padding-right: 0px; } } } </style><div class="vc_column tdi_6 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_6{ vertical-align: baseline; }.tdi_6 > .wpb_wrapper, .tdi_6 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_6 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_6 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_6 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_6{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_6{ width:20% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_mobile_menu tdi_7 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_7" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_7{ margin-top:2px !important; margin-left:-13px !important; } } </style> <style> /* custom css */ .tdb-header-align{ vertical-align: middle; }.tdb_mobile_menu{ margin-bottom: 0; clear: none; }.tdb_mobile_menu a{ display: inline-block !important; position: relative; text-align: center; color: #4db2ec; }.tdb_mobile_menu a > span{ display: flex; align-items: center; justify-content: center; }.tdb_mobile_menu svg{ height: auto; }.tdb_mobile_menu svg, .tdb_mobile_menu svg *{ fill: #4db2ec; }#tdc-live-iframe .tdb_mobile_menu a{ pointer-events: none; }.td-menu-mob-open-menu{ overflow: hidden; }.td-menu-mob-open-menu #td-outer-wrap{ position: static; }.tdi_7{ display: inline-block; }.tdi_7 .tdb-mobile-menu-button i{ font-size: 22px; width: 55px; height: 55px; line-height: 55px; }.tdi_7 .tdb-mobile-menu-button svg{ width: 22px; }.tdi_7 .tdb-mobile-menu-button .tdb-mobile-menu-icon-svg{ width: 55px; height: 55px; }.tdi_7 .tdb-mobile-menu-button{ color: #ffffff; }.tdi_7 .tdb-mobile-menu-button svg, .tdi_7 .tdb-mobile-menu-button svg *{ fill: #ffffff; } /* phone */ @media (max-width: 767px){ .tdi_7 .tdb-mobile-menu-button i{ font-size: 27px; width: 54px; height: 54px; line-height: 54px; }.tdi_7 .tdb-mobile-menu-button svg{ width: 27px; }.tdi_7 .tdb-mobile-menu-button .tdb-mobile-menu-icon-svg{ width: 54px; height: 54px; } } </style><div class="tdb-block-inner td-fix-index"><span class="tdb-mobile-menu-button"><i class="tdb-mobile-menu-icon td-icon-mobile"></i></span></div></div> </div></div><div class="vc_column tdi_9 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_9{ vertical-align: baseline; }.tdi_9 > .wpb_wrapper, .tdi_9 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_9 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_9 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_9 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_9{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_9{ width:60% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_10 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_10" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_10{ margin-top:-8px !important; } } </style> <style> /* custom css */ .tdb_header_logo{ margin-bottom: 0; clear: none; }.tdb_header_logo .tdb-logo-a, .tdb_header_logo h1{ display: flex; pointer-events: auto; align-items: flex-start; }.tdb_header_logo h1{ margin: 0; line-height: 0; }.tdb_header_logo .tdb-logo-img-wrap img{ display: block; }.tdb_header_logo .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdb_header_logo .tdb-logo-svg-wrap svg{ width: 50px; display: block; transition: fill .3s ease; }.tdb_header_logo .tdb-logo-text-wrap{ display: flex; }.tdb_header_logo .tdb-logo-text-title, .tdb_header_logo .tdb-logo-text-tagline{ -webkit-transition: all 0.2s ease; transition: all 0.2s ease; }.tdb_header_logo .tdb-logo-text-title{ background-size: cover; background-position: center center; font-size: 75px; font-family: serif; line-height: 1.1; color: #222; white-space: nowrap; }.tdb_header_logo .tdb-logo-text-tagline{ margin-top: 2px; font-size: 12px; font-family: serif; letter-spacing: 1.8px; line-height: 1; color: #767676; }.tdb_header_logo .tdb-logo-icon{ position: relative; font-size: 46px; color: #000; }.tdb_header_logo .tdb-logo-icon-svg{ line-height: 0; }.tdb_header_logo .tdb-logo-icon-svg svg{ width: 46px; height: auto; }.tdb_header_logo .tdb-logo-icon-svg svg, .tdb_header_logo .tdb-logo-icon-svg svg *{ fill: #000; }.tdi_10 .tdb-logo-a, .tdi_10 h1{ flex-direction: row; align-items: center; justify-content: center; }.tdi_10 .tdb-logo-svg-wrap{ display: block; }.tdi_10 .tdb-logo-img-wrap{ display: none; }.tdi_10 .tdb-logo-text-tagline{ margin-top: -3px; margin-left: 0; }.tdi_10 .tdb-logo-text-wrap{ flex-direction: column; align-items: center; }.tdi_10 .tdb-logo-icon{ top: 0px; display: block; }.tdi_10 .tdb-logo-text-title{ color: #ffffff; }@media (max-width: 767px) { .tdb_header_logo .tdb-logo-text-title { font-size: 36px; } }@media (max-width: 767px) { .tdb_header_logo .tdb-logo-text-tagline { font-size: 11px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_10 .tdb-logo-img{ max-width: 186px; }.tdi_10 .tdb-logo-text-tagline{ margin-top: -2px; margin-left: 0; } } /* phone */ @media (max-width: 767px){ .tdi_10 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_10 .tdb-logo-img{ max-width: 180px; }.tdi_10 .tdb-logo-img-wrap{ display: block; }.tdi_10 .tdb-logo-text-title{ display: none; }.tdi_10 .tdb-logo-text-tagline{ display: none; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img td-retina-data perfmatters-lazy" data-retina="https://www.b2bnn.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='108'%20height='30'%20viewBox='0%200%20108%2030'%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" /><noscript><img class="tdb-logo-img td-retina-data" data-retina="https://www.b2bnn.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> </div></div><div class="vc_column tdi_12 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_12{ vertical-align: baseline; }.tdi_12 > .wpb_wrapper, .tdi_12 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_12 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_12 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_12 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_12{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_12{ width:20% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_mobile_search tdi_13 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_13" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_13{ margin-right:-18px !important; margin-bottom:0px !important; } } </style> <style> /* custom css */ .tdb_mobile_search{ margin-bottom: 0; clear: none; }.tdb_mobile_search a{ display: inline-block !important; position: relative; text-align: center; color: #4db2ec; }.tdb_mobile_search a > span{ display: flex; align-items: center; justify-content: center; }.tdb_mobile_search svg{ height: auto; }.tdb_mobile_search svg, .tdb_mobile_search svg *{ fill: #4db2ec; }#tdc-live-iframe .tdb_mobile_search a{ pointer-events: none; }.td-search-opened{ overflow: hidden; }.td-search-opened #td-outer-wrap{ position: static; }.td-search-opened .td-search-wrap-mob{ position: fixed; }.tdi_13{ display: inline-block; float: right; clear: none; }.tdi_13 .tdb-header-search-button-mob i{ font-size: 22px; width: 55px; height: 55px; line-height: 55px; }.tdi_13 .tdb-header-search-button-mob svg{ width: 22px; }.tdi_13 .tdb-header-search-button-mob .tdb-mobile-search-icon-svg{ width: 55px; height: 55px; display: flex; justify-content: center; }.tdi_13 .tdb-header-search-button-mob{ color: #ffffff; }.tdi_13 .tdb-header-search-button-mob svg, .tdi_13 .tdb-header-search-button-mob svg *{ fill: #ffffff; } </style><div class="tdb-block-inner td-fix-index"><span class="tdb-header-search-button-mob dropdown-toggle" data-toggle="dropdown"><span class="tdb-mobile-search-icon tdb-mobile-search-icon-svg" ><svg version="1.1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1024 1024"><path d="M946.371 843.601l-125.379-125.44c43.643-65.925 65.495-142.1 65.475-218.040 0.051-101.069-38.676-202.588-115.835-279.706-77.117-77.148-178.606-115.948-279.644-115.886-101.079-0.061-202.557 38.738-279.665 115.876-77.169 77.128-115.937 178.627-115.907 279.716-0.031 101.069 38.728 202.588 115.907 279.665 77.117 77.117 178.616 115.825 279.665 115.804 75.94 0.020 152.136-21.862 218.061-65.495l125.348 125.46c30.915 30.904 81.029 30.904 111.954 0.020 30.915-30.935 30.915-81.029 0.020-111.974zM705.772 714.925c-59.443 59.341-136.899 88.842-214.784 88.924-77.896-0.082-155.341-29.583-214.784-88.924-59.443-59.484-88.975-136.919-89.037-214.804 0.061-77.885 29.604-155.372 89.037-214.825 59.464-59.443 136.878-88.945 214.784-89.016 77.865 0.082 155.3 29.583 214.784 89.016 59.361 59.464 88.914 136.919 88.945 214.825-0.041 77.885-29.583 155.361-88.945 214.804z"></path></svg></span></span></div></div> </div></div></div></div></div></div> </div> <div class="td-header-mobile-sticky-wrap tdc-zone-sticky-invisible tdc-zone-sticky-inactive" style="display: none"> <div id="tdi_14" class="tdc-zone"><div class="tdc_zone tdi_15 wpb_row td-pb-row" data-sticky-offset="0" > <style scoped> /* custom css */ .tdi_15{ min-height: 0; }.td-header-mobile-sticky-wrap.td-header-active{ opacity: 1; } </style><div id="tdi_16" class="tdc-row"><div class="vc_row tdi_17 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_17, .tdi_17 .tdc-columns{ min-height: 0; }.tdi_17, .tdi_17 .tdc-columns{ display: block; }.tdi_17 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_19 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_19{ vertical-align: baseline; }.tdi_19 > .wpb_wrapper, .tdi_19 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_19 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_19 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_19 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ></div></div></div></div></div></div> </div> <div class="td-header-desktop-wrap ">  <div id="login-form" class="white-popup-block mfp-hide mfp-with-anim td-login-modal-wrap"> <div class="td-login-wrap"> <a href="#" aria-label="Back" class="td-back-button"><i class="td-icon-modal-back"></i></a> <div id="td-login-div" class="td-login-form-div td-display-block"> <div class="td-login-panel-title">Sign in</div> <div class="td-login-panel-descr">Welcome! Log into your account</div> <div class="td_display_err"></div> <form id="loginForm" action="#" method="post"> <div class="td-login-inputs"><input class="td-login-input" autocomplete="username" type="text" name="login_email" id="login_email" value="" required><label for="login_email">your username</label></div> <div class="td-login-inputs"><input class="td-login-input" autocomplete="current-password" type="password" name="login_pass" id="login_pass" value="" required><label for="login_pass">your password</label></div> <input type="button" name="login_button" id="login_button" class="wpb_button btn td-login-button" value="Login"> </form> <div class="td-login-info-text"><a href="#" id="forgot-pass-link">Forgot your password? Get help</a></div> </div> <div id="td-forgot-pass-div" class="td-login-form-div td-display-none"> <div class="td-login-panel-title">Password recovery</div> <div class="td-login-panel-descr">Recover your password</div> <div class="td_display_err"></div> <form id="forgotpassForm" action="#" method="post"> <div class="td-login-inputs"><input class="td-login-input" type="text" name="forgot_email" id="forgot_email" value="" required><label for="forgot_email">your email</label></div> <input type="button" name="forgot_button" id="forgot_button" class="wpb_button btn td-login-button" value="Send My Password"> </form> <div class="td-login-info-text">A password will be e-mailed to you.</div> </div> </div> </div> <div id="tdi_20" class="tdc-zone"><div class="tdc_zone tdi_21 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_21{ min-height: 0; }.tdi_21:before{ content: ''; display: block; width: 100vw; height: 100%; position: absolute; left: 50%; transform: translateX(-50%); box-shadow: 0px 6px 8px 0px rgba(0, 0, 0, 0.08); z-index: 20; pointer-events: none; }.td-header-desktop-wrap{ position: relative; }@media (max-width: 767px) { .tdi_21:before { width: 100%; } } /* inline tdc_css att */ .tdi_21{ position:relative; } </style> <div class="tdi_20_rand_style td-element-style" ><style> .tdi_20_rand_style{ background-color:#ffffff !important; } </style></div><div id="tdi_22" class="tdc-row stretch_row"><div class="vc_row tdi_23 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_23, .tdi_23 .tdc-columns{ min-height: 0; }.tdi_23, .tdi_23 .tdc-columns{ display: block; }.tdi_23 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_23 { margin-left: -0px; margin-right: -0px; } .tdi_23 .tdc-row-video-background-error, .tdi_23 .vc_column { padding-left: 0px; padding-right: 0px; } } /* inline tdc_css att */ .tdi_23{ position:relative; } .tdi_23 .td_block_wrap{ text-align:left } </style> <div class="tdi_22_rand_style td-element-style" ><style> .tdi_22_rand_style{ background-color:#222222 !important; } </style></div><div class="vc_column tdi_25 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_25{ vertical-align: baseline; }.tdi_25 > .wpb_wrapper, .tdi_25 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_25 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_25 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_25 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_date tdi_27 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_27" > <style> /* inline tdc_css att */ .tdi_27{ margin-right:32px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_27{ margin-right:20px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_27{ margin-right:20px !important; } } </style> <style> /* custom css */ .tdb_header_date{ margin-bottom: 0; clear: none; }.tdb_header_date .tdb-block-inner{ display: flex; align-items: baseline; }.tdb_header_date .tdb-head-date-txt{ font-family: 'Open Sans', 'Open Sans Regular', sans-serif; font-size: 11px; line-height: 1; color: #000; }.tdi_27{ display: inline-block; }.tdi_27 .tdb-head-date-txt{ color: #ffffff; line-height:28px !important; } </style><div class="tdb-block-inner td-fix-index"><div class="tdb-head-date-txt">Wednesday, December 4, 2024</div></div></div>  <script> var tdb_login_sing_in_shortcode="on"; </script> <div class="td_block_wrap tdb_header_user tdi_28 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_28" > <style> /* inline tdc_css att */ .tdi_28{ margin-right:14px !important; } </style> <style> /* custom css */ .tdb_header_user{ margin-bottom: 0; clear: none; }.tdb_header_user .tdb-block-inner{ display: flex; align-items: center; }.tdb_header_user .tdb-head-usr-item{ font-family: 'Open Sans', 'Open Sans Regular', sans-serif; font-size: 11px; line-height: 1; color: #000; }.tdb_header_user .tdb-head-usr-item:hover{ color: #4db2ec; }.tdb_header_user .tdb-head-usr-avatar{ position: relative; width: 20px; height: 0; padding-bottom: 20px; margin-right: 6px; background-size: cover; background-position: center center; }.tdb_header_user .tdb-head-usr-name{ margin-right: 16px; font-weight: 700; }.tdb_header_user .tdb-head-usr-log{ display: flex; align-items: center; }.tdb_header_user .tdb-head-usr-log i{ font-size: 10px; }.tdb_header_user .tdb-head-usr-log-icon{ position: relative; }.tdb_header_user .tdb-head-usr-log-icon-svg{ line-height: 0; }.tdb_header_user .tdb-head-usr-log-icon-svg svg{ width: 10px; height: auto; }.tdi_28{ display: inline-block; }.tdi_28 .tdb-head-usr-avatar{ width: 19px; padding-bottom: 19px; }.tdi_28 .tdb-head-usr-log .tdb-head-usr-log-icon{ margin-right: 2px; top: 0px; }.tdi_28 .tdb-head-usr-name{ color: #ffffff; line-height:28px !important; }.tdi_28 .tdb-head-usr-log{ color: #ffffff; line-height:28px !important; }.tdi_28 .tdb-head-usr-log-icon-svg svg, .tdi_28 .tdb-head-usr-log-icon-svg svg *{ fill: #ffffff; fill: #ffffff; }.tdi_28 .tdb-head-usr-log i{ color: #ffffff; } </style><div class="tdb-block-inner td-fix-index"><a class="td-login-modal-js tdb-head-usr-item tdb-head-usr-log" href="#login-form" data-effect="mpf-td-login-effect"><span class="tdb-head-usr-log-txt">Sign in / Join</span></a></div></div> <div class="td_block_wrap tdb_mobile_horiz_menu tdi_29 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_29" style=" z-index: 999;"> <style> /* inline tdc_css att */ .tdi_29{ margin-bottom:0px !important; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_29{ display:none !important; } } </style> <style> /* custom css */ .tdb_mobile_horiz_menu{ margin-bottom: 0; clear: none; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline{ width: 100%; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu{ display: block; width: 100%; overflow-x: auto; overflow-y: hidden; font-size: 0; white-space: nowrap; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu > li{ position: static; display: inline-block; float: none; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu ul{ left: 0; width: 100%; z-index: -1; }.tdb-horiz-menu{ display: table; margin: 0; }.tdb-horiz-menu, .tdb-horiz-menu ul{ list-style-type: none; }.tdb-horiz-menu ul, .tdb-horiz-menu li{ line-height: 1; }.tdb-horiz-menu li{ margin: 0; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb-horiz-menu li.current-menu-item > a, .tdb-horiz-menu li.current-menu-ancestor > a, .tdb-horiz-menu li.current-category-ancestor > a, .tdb-horiz-menu li:hover > a, .tdb-horiz-menu li.tdb-hover > a{ color: #4db2ec; }.tdb-horiz-menu li.current-menu-item > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-menu-ancestor > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-category-ancestor > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li:hover > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.tdb-hover > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-menu-item > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.current-menu-ancestor > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.current-category-ancestor > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li:hover > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.tdb-hover > a .tdb-sub-menu-icon-svg *{ fill: #4db2ec; }.tdb-horiz-menu > li{ position: relative; float: left; font-size: 0; }.tdb-horiz-menu > li:hover ul{ visibility: visible; opacity: 1; }.tdb-horiz-menu > li > a{ display: inline-block; padding: 0 9px; font-weight: 700; font-size: 13px; line-height: 41px; vertical-align: middle; -webkit-backface-visibility: hidden; color: #000; }.tdb-horiz-menu > li > a > .tdb-menu-item-text{ display: inline-block; }.tdb-horiz-menu > li > a .tdb-sub-menu-icon{ margin: 0 0 0 6px; }.tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg{ position: relative; top: -1px; width: 13px; }.tdb-horiz-menu > li .tdb-menu-sep{ position: relative; }.tdb-horiz-menu > li:last-child .tdb-menu-sep{ display: none; }.tdb-horiz-menu .tdb-sub-menu-icon-svg, .tdb-horiz-menu .tdb-menu-sep-svg{ line-height: 0; }.tdb-horiz-menu .tdb-sub-menu-icon-svg svg, .tdb-horiz-menu .tdb-menu-sep-svg svg{ height: auto; }.tdb-horiz-menu .tdb-sub-menu-icon-svg svg, .tdb-horiz-menu .tdb-menu-sep-svg svg, .tdb-horiz-menu .tdb-sub-menu-icon-svg svg *, .tdb-horiz-menu .tdb-menu-sep-svg svg *{ fill: #000; }.tdb-horiz-menu .tdb-sub-menu-icon{ vertical-align: middle; position: relative; top: 0; padding-left: 0; }.tdb-horiz-menu .tdb-menu-sep{ vertical-align: middle; font-size: 12px; }.tdb-horiz-menu .tdb-menu-sep-svg svg{ width: 12px; }.tdb-horiz-menu ul{ position: absolute; top: auto; left: -7px; padding: 8px 0; background-color: #fff; visibility: hidden; opacity: 0; }.tdb-horiz-menu ul li > a{ white-space: nowrap; display: block; padding: 5px 18px; font-size: 11px; line-height: 18px; color: #111; }.tdb-horiz-menu ul li > a .tdb-sub-menu-icon{ float: right; font-size: 7px; line-height: 20px; }.tdb-horiz-menu ul li > a .tdb-sub-menu-icon-svg svg{ width: 7px; }.tdc-dragged .tdb-horiz-menu ul{ visibility: hidden !important; opacity: 0 !important; -webkit-transition: all 0.3s ease; transition: all 0.3s ease; }.tdi_29{ display: inline-block; }.tdi_29 .tdb-horiz-menu > li{ margin-right: 16px; }.tdi_29 .tdb-horiz-menu > li:last-child{ margin-right: 0; }.tdi_29 .tdb-horiz-menu > li > a{ padding: 0px; color: #ffffff; font-size:11px !important;line-height:28px !important;font-weight:400 !important; }.tdi_29 .tdb-horiz-menu > li .tdb-menu-sep{ top: 0px; }.tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon{ top: 0px; }.tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg *{ fill: #ffffff; }.tdi_29 .tdb-horiz-menu > li.current-menu-item > a, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a, .tdi_29 .tdb-horiz-menu > li:hover > a{ color: #4db2ec; }.tdi_29 .tdb-horiz-menu > li.current-menu-item > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-menu-item > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li:hover > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li:hover > a .tdb-sub-menu-icon-svg svg *{ fill: #4db2ec; }.tdi_29 .tdb-horiz-menu ul{ left: -18px; box-shadow: 1px 1px 4px 0px rgba(0, 0, 0, 0.15); }.tdi_29 .tdb-horiz-menu ul li > a{ line-height:1.2 !important; } </style><div id=tdi_29 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}.tdm-social-item{ position: relative; display: inline-block; vertical-align: middle; -webkit-transition: all 0.2s; transition: all 0.2s; text-align: center; -webkit-transform: translateZ(0); transform: translateZ(0); }.tdm-social-item i{ font-size: 14px; color: #4db2ec; -webkit-transition: all 0.2s; transition: all 0.2s; }.tdm-social-text{ display: none; margin-top: -1px; vertical-align: middle; font-size: 13px; color: #4db2ec; -webkit-transition: all 0.2s; transition: all 0.2s; }.tdm-social-item-wrap:hover i, .tdm-social-item-wrap:hover .tdm-social-text{ color: #000; }.tdm-social-item-wrap:last-child .tdm-social-text{ margin-right: 0 !important; }.tdi_30{ float: right; clear: none; } </style> <style> .tdi_31 .tdm-social-item i{ font-size: 12px; vertical-align: middle; line-height: 22.8px; }.tdi_31 .tdm-social-item i.td-icon-twitter, .tdi_31 .tdm-social-item i.td-icon-linkedin, .tdi_31 .tdm-social-item i.td-icon-pinterest, .tdi_31 .tdm-social-item i.td-icon-blogger, .tdi_31 .tdm-social-item i.td-icon-vimeo{ font-size: 9.6px; }.tdi_31 .tdm-social-item{ width: 22.8px; height: 22.8px; margin: 2.5px 5px 2.5px 0; }.tdi_31 .tdm-social-item-wrap:last-child .tdm-social-item{ margin-right: 0 !important; }.tdi_31 .tdm-social-item i, .tds-team-member2 .tdi_31.tds-social1 .tdm-social-item i{ color: #ffffff; }.tdi_31 .tdm-social-item-wrap:hover i, .tds-team-member2 .tdi_31.tds-social1 .tdm-social-item:hover i{ color: #4db2ec; }.tdi_31 .tdm-social-text{ display: none; margin-left: 2px; margin-right: 18px; } </style><div class="tdm-social-wrapper tds-social1 tdi_31"><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Facebook" class="tdm-social-item"><i class="td-icon-font td-icon-facebook"></i><span style="display: none">Facebook</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Linkedin" class="tdm-social-item"><i class="td-icon-font td-icon-linkedin"></i><span style="display: none">Linkedin</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Twitter" class="tdm-social-item"><i class="td-icon-font td-icon-twitter"></i><span style="display: none">Twitter</span></a></div></div></div></div></div></div></div><div id="tdi_32" class="tdc-row"><div class="vc_row tdi_33 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_33, .tdi_33 .tdc-columns{ min-height: 0; }.tdi_33, .tdi_33 .tdc-columns{ display: block; }.tdi_33 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_35 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_35{ vertical-align: baseline; }.tdi_35 > .wpb_wrapper, .tdi_35 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_35 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_35 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_35 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="vc_row_inner tdi_37 vc_row vc_inner wpb_row td-pb-row tdc-row-content-vert-center" > <style scoped> /* custom css */ .tdi_37{ position: relative !important; top: 0; transform: none; -webkit-transform: none; }.tdi_37, .tdi_37 .tdc-inner-columns{ display: block; }.tdi_37 .tdc-inner-columns{ width: 100%; }@media (min-width: 768px) { .tdi_37 { margin-left: -0px; margin-right: -0px; } .tdi_37 .vc_column_inner { padding-left: 0px; padding-right: 0px; } }@media (min-width: 767px) { .tdi_37.tdc-row-content-vert-center, .tdi_37.tdc-row-content-vert-center .tdc-inner-columns { display: flex; align-items: center; flex: 1; } .tdi_37.tdc-row-content-vert-bottom, .tdi_37.tdc-row-content-vert-bottom .tdc-inner-columns { display: flex; align-items: flex-end; flex: 1; } .tdi_37.tdc-row-content-vert-center .td_block_wrap { vertical-align: middle; } .tdi_37.tdc-row-content-vert-bottom .td_block_wrap { vertical-align: bottom; } } /* inline tdc_css att */ .tdi_37{ padding-top:28px !important; padding-bottom:9px !important; } .tdi_37 .td_block_wrap{ text-align:left } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_37{ margin-bottom:-3px !important; padding-top:9px !important; padding-bottom:0px !important; } } </style><div class="vc_column_inner tdi_39 wpb_column vc_column_container tdc-inner-column td-pb-span4"> <style scoped> /* custom css */ .tdi_39{ vertical-align: baseline; }.tdi_39 .vc_column-inner > .wpb_wrapper, .tdi_39 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_39 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } /* inline tdc_css att */ .tdi_39{ width:30% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_39{ width:24% !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_39{ width:calc(100% - 468px) !important; } } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_40 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_40" > <style> /* custom css */ .tdi_40 .tdb-logo-a, .tdi_40 h1{ flex-direction: row; align-items: center; justify-content: center; }.tdi_40 .tdb-logo-svg-wrap{ display: block; }.tdi_40 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_40 .tdb-logo-img{ max-width: 272px; }.tdi_40 .tdb-logo-img-wrap{ margin-top: 0px; margin-bottom: 0px; margin-right: 9px; margin-left: 0px; display: block; }.tdi_40 .tdb-logo-img-wrap:first-child{ margin-top: 0; margin-left: 0; }.tdi_40 .tdb-logo-img-wrap:last-child{ margin-bottom: 0; margin-right: 0; }.tdi_40 .tdb-logo-text-tagline{ margin-top: 2px; margin-left: 0; display: none; }.tdi_40 .tdb-logo-text-title{ display: none; }.tdi_40 .tdb-logo-text-wrap{ flex-direction: column; align-items: flex-start; }.tdi_40 .tdb-logo-icon{ top: 0px; display: block; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_40 .tdb-logo-img{ max-width: 220px; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='247'%20height='90'%20viewBox='0%200%20247%2090'%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="247" height="90" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2017/11/B2BNN-Logo-Tagline-01-e1509725914387.png" /><noscript><img class="tdb-logo-img" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2017/11/B2BNN-Logo-Tagline-01-e1509725914387.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="247" height="90" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> </div></div></div><div class="vc_column_inner tdi_42 wpb_column vc_column_container tdc-inner-column td-pb-span8"> <style scoped> /* custom css */ .tdi_42{ vertical-align: baseline; }.tdi_42 .vc_column-inner > .wpb_wrapper, .tdi_42 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_42 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } /* inline tdc_css att */ .tdi_42{ width:70% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_42{ width:76% !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_42{ width:468px !important; } } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap td-a-rec td-a-rec-id-custom-spot td-a-rec-img tdi_43 td_block_template_1"> <style> /* custom css */ .tdi_43.td-a-rec{ text-align: center; }.tdi_43 .td-element-style{ z-index: -1; }.tdi_43 .td-spot-id-spot_img_hidden{ display: none; }.tdi_43 .td-adspot-title{ display: block; } </style><div style="display: inline-block"><a href="" target="blank" class="td_spot_img_all"><img width="1500" height="500" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1500'%20height='500'%20viewBox='0%200%201500%20500'%3E%3C/svg%3E" alt="spot_img" class="perfmatters-lazy" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2023/07/SalesOS-Twitter-Profile-Cover-Image.jpg" /><noscript><img width="1500" height="500" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2023/07/SalesOS-Twitter-Profile-Cover-Image.jpg" alt="spot_img" /></noscript></a></div></div></div></div></div></div><div class="vc_row_inner tdi_45 vc_row vc_inner wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_45{ position: relative !important; top: 0; transform: none; -webkit-transform: none; }.tdi_45, .tdi_45 .tdc-inner-columns{ display: block; }.tdi_45 .tdc-inner-columns{ width: 100%; } </style><div class="vc_column_inner tdi_47 wpb_column vc_column_container tdc-inner-column td-pb-span12"> <style scoped> /* custom css */ .tdi_47{ vertical-align: baseline; }.tdi_47 .vc_column-inner > .wpb_wrapper, .tdi_47 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_47 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_menu tdi_48 tds_menu_active1 tds_menu_sub_active1 tdb-head-menu-inline tdb-mm-align-screen td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_48" style=" z-index: 999;"> <style> /* custom css */ .tdb_header_menu{ margin-bottom: 0; z-index: 999; clear: none; }.tdb_header_menu .tdb-main-sub-icon-fake, .tdb_header_menu .tdb-sub-icon-fake{ display: none; }.rtl .tdb_header_menu .tdb-menu{ display: flex; }.tdb_header_menu .tdb-menu{ display: inline-block; vertical-align: middle; margin: 0; }.tdb_header_menu .tdb-menu .tdb-mega-menu-inactive, .tdb_header_menu .tdb-menu .tdb-menu-item-inactive{ pointer-events: none; }.tdb_header_menu .tdb-menu .tdb-mega-menu-inactive > ul, .tdb_header_menu .tdb-menu .tdb-menu-item-inactive > ul{ visibility: hidden; opacity: 0; }.tdb_header_menu .tdb-menu .sub-menu{ font-size: 14px; position: absolute; top: -999em; background-color: #fff; z-index: 99; }.tdb_header_menu .tdb-menu .sub-menu > li{ list-style-type: none; margin: 0; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_header_menu .tdb-menu > li{ float: left; list-style-type: none; margin: 0; }.tdb_header_menu .tdb-menu > li > a{ position: relative; display: inline-block; padding: 0 14px; font-weight: 700; font-size: 14px; line-height: 48px; vertical-align: middle; text-transform: uppercase; -webkit-backface-visibility: hidden; color: #000; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_header_menu .tdb-menu > li > a:after{ content: ''; position: absolute; bottom: 0; left: 0; right: 0; margin: 0 auto; width: 0; height: 3px; background-color: #4db2ec; -webkit-transform: translate3d(0, 0, 0); transform: translate3d(0, 0, 0); -webkit-transition: width 0.2s ease; transition: width 0.2s ease; }.tdb_header_menu .tdb-menu > li > a > .tdb-menu-item-text{ display: inline-block; }.tdb_header_menu .tdb-menu > li > a .tdb-menu-item-text, .tdb_header_menu .tdb-menu > li > a span{ vertical-align: middle; float: left; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon{ margin: 0 0 0 7px; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg{ float: none; line-height: 0; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg{ width: 14px; height: auto; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg *{ fill: #000; }.tdb_header_menu .tdb-menu > li.current-menu-item > a:after, .tdb_header_menu .tdb-menu > li.current-menu-ancestor > a:after, .tdb_header_menu .tdb-menu > li.current-category-ancestor > a:after, .tdb_header_menu .tdb-menu > li:hover > a:after, .tdb_header_menu .tdb-menu > li.tdb-hover > a:after{ width: 100%; }.tdb_header_menu .tdb-menu > li:hover > ul, .tdb_header_menu .tdb-menu > li.tdb-hover > ul{ top: auto; display: block !important; }.tdb_header_menu .tdb-menu > li.td-normal-menu > ul.sub-menu{ top: auto; left: 0; z-index: 99; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep{ position: relative; vertical-align: middle; font-size: 14px; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep-svg{ line-height: 0; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep-svg svg{ width: 14px; height: auto; }.tdb_header_menu .tdb-menu > li:last-child .tdb-menu-sep{ display: none; }.tdb_header_menu .tdb-menu-item-text{ word-wrap: break-word; }.tdb_header_menu .tdb-menu-item-text, .tdb_header_menu .tdb-sub-menu-icon, .tdb_header_menu .tdb-menu-more-subicon{ vertical-align: middle; }.tdb_header_menu .tdb-sub-menu-icon, .tdb_header_menu .tdb-menu-more-subicon{ position: relative; top: 0; padding-left: 0; }.tdb_header_menu .tdb-normal-menu{ position: relative; }.tdb_header_menu .tdb-normal-menu ul{ left: 0; padding: 15px 0; text-align: left; }.tdb_header_menu .tdb-normal-menu ul ul{ margin-top: -15px; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item{ position: relative; list-style-type: none; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a{ position: relative; display: block; padding: 7px 30px; font-size: 12px; line-height: 20px; color: #111; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon{ position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); right: 0; padding-right: inherit; font-size: 7px; line-height: 20px; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon-svg{ line-height: 0; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon-svg svg{ width: 7px; height: auto; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg *, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon svg *{ fill: #000; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item:hover > ul, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.tdb-hover > ul{ top: 0; display: block !important; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-menu-item > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-menu-ancestor > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-category-ancestor > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.tdb-hover > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item:hover > a{ color: #4db2ec; }.tdb_header_menu .tdb-normal-menu > ul{ left: -15px; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul, .tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list{ width: 100% !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul li, .tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list li{ display: inline-block; width: auto !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu, .tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item{ position: static; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul ul{ margin-top: 0 !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu > ul{ left: 0 !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item > a .tdb-sub-menu-icon{ float: none; line-height: 1; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item:hover > ul, .tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item.tdb-hover > ul{ top: 100%; }.tdb_header_menu.tdb-menu-sub-inline .tdb-menu-items-dropdown{ position: static; }.tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list{ left: 0 !important; }.tdb-menu .tdb-mega-menu .sub-menu{ -webkit-transition: opacity 0.3s ease; transition: opacity 0.3s ease; width: 1114px !important; }.tdb-menu .tdb-mega-menu .sub-menu, .tdb-menu .tdb-mega-menu .sub-menu > li{ position: absolute; left: 50%; -webkit-transform: translateX(-50%); transform: translateX(-50%); }.tdb-menu .tdb-mega-menu .sub-menu > li{ top: 0; width: 100%; max-width: 1114px !important; height: auto; background-color: #fff; border: 1px solid #eaeaea; overflow: hidden; }.tdc-dragged .tdb-block-menu ul{ visibility: hidden !important; opacity: 0 !important; -webkit-transition: all 0.3s ease; transition: all 0.3s ease; }.tdb-mm-align-screen .tdb-menu .tdb-mega-menu .sub-menu{ -webkit-transform: translateX(0); transform: translateX(0); }.tdb-mm-align-parent .tdb-menu .tdb-mega-menu{ position: relative; }.tdb-menu .tdb-mega-menu .tdc-row:not([class*='stretch_row_']), .tdb-menu .tdb-mega-menu .tdc-row-composer:not([class*='stretch_row_']){ width: auto !important; max-width: 1240px; }.tdi_48{ display: inline-block; }.tdi_48 .tdb-menu > li .tdb-menu-sep, .tdi_48 .tdb-menu-items-dropdown .tdb-menu-sep{ top: -1px; }.tdi_48 .tdb-menu > li > a .tdb-sub-menu-icon, .tdi_48 .td-subcat-more .tdb-menu-more-subicon{ top: -1px; }.tdi_48 .td-subcat-more .tdb-menu-more-icon{ top: 0px; }.tdi_48 .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon, .tdi_48 .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon{ right: 0; margin-top: 1px; }.tdi_48 .tdb-menu .tdb-normal-menu ul, .tdi_48 .td-pulldown-filter-list, .tdi_48 .td-pulldown-filter-list .sub-menu{ box-shadow: 1px 1px 4px 0px rgba(0, 0, 0, 0.15); }.tdi_48:not(.tdb-mm-align-screen) .tdb-mega-menu .sub-menu, .tdi_48 .tdb-mega-menu .sub-menu > li{ max-width: 1300px !important; }.tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 345px; }.tdi_48 .tdb-menu .tdb-mega-menu .sub-menu > li{ box-shadow: 0px 2px 6px 0px rgba(0, 0, 0, 0.1); }@media (max-width: 1140px) { .tdb-menu .tdb-mega-menu .sub-menu > li { width: 100% !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 300px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_48 .tdb-menu > li > a, .tdi_48 .td-subcat-more{ padding: 0 12px; }.tdi_48 .tdb-menu > li > a, .tdi_48 .td-subcat-more, .tdi_48 .td-subcat-more > .tdb-menu-item-text{ font-size:11px !important;line-height:48px !important; }.tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 240px; }.tdi_48 .tdb-mega-menu-page > .sub-menu > li{ padding: 14px; } } </style> <style> .tdi_48 .tdb-menu > li > a:after, .tdi_48 .tdb-menu-items-dropdown .td-subcat-more:after{ background-color: ; bottom: 0px; } </style> <style> </style><div id=tdi_48 class="td_block_inner td-fix-index"><div class="tdb-main-sub-icon-fake"><i class="tdb-sub-menu-icon td-icon-down tdb-main-sub-menu-icon"></i></div><div class="tdb-sub-icon-fake"><i class="tdb-sub-menu-icon td-icon-right-arrow"></i></div><ul id="menu-main-navigation-4" class="tdb-block-menu tdb-menu tdb-menu-items-visible"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-first tdb-menu-item-button tdb-menu-item tdb-normal-menu menu-item-3955 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/b2b-marketing/"><div class="tdb-menu-item-text">B2B Marketing</div><i class="tdb-sub-menu-icon td-icon-down tdb-main-sub-menu-icon"></i></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children tdb-menu-item tdb-normal-menu menu-item-3945 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/paid-media/"><div class="tdb-menu-item-text">Paid Media</div><i class="tdb-sub-menu-icon td-icon-right-arrow"></i></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3947"><a href="https://www.b2bnn.com/category/b2b-technology/ecommerce/"><div class="tdb-menu-item-text">eCommerce</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3948"><a href="https://www.b2bnn.com/category/paid-media/mobile-advertising/"><div class="tdb-menu-item-text">Mobile Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3949"><a href="https://www.b2bnn.com/category/paid-media/native-advertising/"><div class="tdb-menu-item-text">Native Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3952"><a href="https://www.b2bnn.com/category/paid-media/search/"><div class="tdb-menu-item-text">Search Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3953"><a href="https://www.b2bnn.com/category/paid-media/social-advertising/"><div class="tdb-menu-item-text">Social advertising</div></a></li> </ul> </li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-8047"><a href="https://www.b2bnn.com/category/b2b-marketing/account-based-marketing/"><div class="tdb-menu-item-text">Account-Based Marketing</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7931"><a href="https://www.b2bnn.com/category/b2b-marketing/conference-coverage/"><div class="tdb-menu-item-text">Conference Coverage</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3956"><a href="https://www.b2bnn.com/category/b2b-marketing/content-marketing/"><div class="tdb-menu-item-text">Content Marketing</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3957"><a href="https://www.b2bnn.com/category/b2b-marketing/conversion/"><div class="tdb-menu-item-text">Conversion</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7914"><a href="https://www.b2bnn.com/category/b2b-marketing/cx/"><div class="tdb-menu-item-text">CX</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3958"><a href="https://www.b2bnn.com/category/b2b-marketing/digital/"><div class="tdb-menu-item-text">Digital</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7916"><a href="https://www.b2bnn.com/category/b2b-marketing/growth-hacking/"><div class="tdb-menu-item-text">Growth 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margin-right: 0; }.tdi_51 .tdb-search-form-inner:after{ border-width: 0 0 1px 0; }.tdi_51 .tdb-head-search-form-btn i{ font-size: 7px; }.tdi_51 .tdb-head-search-form-btn-icon{ margin-left: 8px; top: 0px; }.tdi_51 .tdb-head-search-form-btn{ padding: 0px; color: #000000; background-color: rgba(0,0,0,0); }.tdi_51 .tdb-aj-search-results{ padding: 0 30px 30px; border-width: 0 0 1px 0; }.tdi_51 .result-msg{ padding: 10px 0; text-align: center; font-style:normal !important; }.tdi_51 .tdb-head-search-btn svg, .tdi_51 .tdb-head-search-btn svg *{ fill: #000000; }.tdi_51 .tdb-head-search-btn:after{ border-bottom-color: #ffffff; }.tdi_51 .tdb-drop-down-search-inner{ box-shadow: 0px 3px 6px 0px rgba(0, 0, 0, 0.2); }.tdi_51 .tdb-head-search-form-btn svg, .tdi_51 .tdb-head-search-form-btn svg *{ fill: #000000; }.tdi_51 .tdb-head-search-form-btn:hover{ color: #4db2ec; background-color: rgba(0,0,0,0); }.tdi_51 .tdb-head-search-form-btn:hover svg, .tdi_51 .tdb-head-search-form-btn:hover svg *{ fill: #4db2ec; }.tdi_51 .result-msg a:hover{ color: #4db2ec; }.tdi_51 .td_module_wrap{ width: 50%; float: left; padding-left: 10px; padding-right: 10px; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0; padding-bottom: 0; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none; }.tdi_51 .tdb-aj-search-inner{ margin-left: -10px; margin-right: -10px; }.tdi_51 .td-module-container:before{ bottom: -10px; }.tdi_51 .entry-thumb{ background-position: center 50%; }.tdi_51 .td-image-wrap{ padding-bottom: 100%; }.tdi_51 .td-image-container{ flex: 0 0 30%; width: 30%; display: block; order: 0; }.ie10 .tdi_51 .td-image-container, .ie11 .tdi_51 .td-image-container{ flex: 0 0 auto; }.tdi_51 .td-module-container{ flex-direction: row; }.ie10 .tdi_51 .td-module-meta-info, .ie11 .tdi_51 .td-module-meta-info{ flex: 1; }.tdi_51 .td-video-play-ico{ width: 24px; height: 24px; font-size: 24px; }.tdi_51 .td-post-vid-time{ display: block; }.tdi_51 .td-module-meta-info{ padding: 3px 0 0 16px; border-color: #eaeaea; }.tdi_51 .entry-title{ margin: 0 0 2px 0; font-size:13px !important;line-height:1.4 !important; }.tdi_51 .td-excerpt{ column-count: 1; column-gap: 48px; display: none; }.tdi_51 .td-post-category:not(.td-post-extra-category){ display: none; }.tdi_51 .td-read-more{ display: none; }.tdi_51 .td-author-date{ display: inline; }.tdi_51 .td-post-author-name{ display: none; }.tdi_51 .td-icon-star, .tdi_51 .td-icon-star-empty, .tdi_51 .td-icon-star-half{ font-size: 15px; }.tdi_51 .td-module-comments{ display: none; }.tdi_51 .tdb-author-photo .avatar{ width: 20px; height: 20px; margin-right: 6px; border-radius: 50%; }body .tdi_51 .td_module_wrap:hover .td-module-title a, .tdi_51 .tdb-aj-cur-element .entry-title a{ color: #4db2ec !important; }.tdi_51 .td-post-category{ text-transform:uppercase !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_51 .tdb-head-search-btn i{ font-size: 18px; width: 46.8px; height: 46.8px; line-height: 46.8px; }.tdi_51 .tdb-head-search-btn svg{ width: 18px; }.tdi_51 .tdb-search-icon-svg{ width: 46.8px; height: 46.8px; }.tdi_51 .tdb-search-form{ padding: 20px 20px 20px; }.tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } /* phone */ @media (max-width: 767px){ .tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } </style><div class="tdb-block-inner td-fix-index"><div class="tdb-drop-down-search" aria-labelledby="td-header-search-button"><div class="tdb-drop-down-search-inner"><form method="get" class="tdb-search-form" action="https://www.b2bnn.com/"><div class="tdb-search-form-inner"><input class="tdb-head-search-form-input" placeholder=" " type="text" value="" name="s" autocomplete="off" /><button class="wpb_button wpb_btn-inverse btn tdb-head-search-form-btn" type="submit"><span>Search</span><i class="tdb-head-search-form-btn-icon td-icon-menu-right"></i></button></div></form><div class="tdb-aj-search"></div></div></div><a href="#" role="button" aria-label="Search" class="tdb-head-search-btn dropdown-toggle" data-toggle="dropdown"><span class="tdb-search-icon tdb-search-icon-svg" ><svg version="1.1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1024 1024"><path d="M946.371 843.601l-125.379-125.44c43.643-65.925 65.495-142.1 65.475-218.040 0.051-101.069-38.676-202.588-115.835-279.706-77.117-77.148-178.606-115.948-279.644-115.886-101.079-0.061-202.557 38.738-279.665 115.876-77.169 77.128-115.937 178.627-115.907 279.716-0.031 101.069 38.728 202.588 115.907 279.665 77.117 77.117 178.616 115.825 279.665 115.804 75.94 0.020 152.136-21.862 218.061-65.495l125.348 125.46c30.915 30.904 81.029 30.904 111.954 0.020 30.915-30.935 30.915-81.029 0.020-111.974zM705.772 714.925c-59.443 59.341-136.899 88.842-214.784 88.924-77.896-0.082-155.341-29.583-214.784-88.924-59.443-59.484-88.975-136.919-89.037-214.804 0.061-77.885 29.604-155.372 89.037-214.825 59.464-59.443 136.878-88.945 214.784-89.016 77.865 0.082 155.3 29.583 214.784 89.016 59.361 59.464 88.914 136.919 88.945 214.825-0.041 77.885-29.583 155.361-88.945 214.804z"></path></svg></span></a></div></div> </div></div></div></div></div></div></div></div></div></div> </div> <div class="td-header-desktop-sticky-wrap tdc-zone-sticky-invisible tdc-zone-sticky-inactive" style="display: none"> <div id="tdi_52" class="tdc-zone"><div class="tdc_zone tdi_53 wpb_row td-pb-row" data-sticky-offset="0" > <style scoped> /* custom css */ .tdi_53{ min-height: 0; }.td-header-desktop-sticky-wrap.td-header-active{ opacity: 1; } </style><div id="tdi_54" class="tdc-row"><div class="vc_row tdi_55 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_55, .tdi_55 .tdc-columns{ min-height: 0; }.tdi_55, .tdi_55 .tdc-columns{ display: block; }.tdi_55 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_57 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_57{ vertical-align: baseline; }.tdi_57 > .wpb_wrapper, .tdi_57 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_57 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_57 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_57 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ></div></div></div></div></div></div> </div> </div> <div id="tdb-autoload-article" data-autoload="off" data-autoload-org-post-id="15749" data-autoload-type="" data-autoload-count="5" > <style> .tdb-autoload-wrap { position: relative; } .tdb-autoload-wrap .tdb-loader-autoload { top: auto !important; bottom: 50px !important; } .tdb-autoload-debug { display: none; width: 1068px; margin-right: auto; margin-left: auto; } @media (min-width: 1019px) and (max-width: 1018px) { .tdb-autoload-debug { width: 740px; } } @media (max-width: 767px) { .tdb-autoload-debug { display: none; width: 100%; padding-left: 20px; padding-right: 20px; } } </style> <div class="td-main-content-wrap td-container-wrap"> <div class="tdc-content-wrap"> <article id="template-id-16899" class="post-16899 tdb_templates type-tdb_templates status-publish post" itemscope itemtype="https://schema.org/Article" > <div id="tdi_58" class="tdc-zone"><div class="tdc_zone tdi_59 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_59{ min-height: 0; } </style><div id="tdi_60" class="tdc-row stretch_row_1400 td-stretch-content"><div class="vc_row tdi_61 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_61, .tdi_61 .tdc-columns{ min-height: 0; }.tdi_61, .tdi_61 .tdc-columns{ display: block; }.tdi_61 .tdc-columns{ width: 100%; } /* inline tdc_css att */ .tdi_61{ padding-top:70px !important; padding-bottom:70px !important; } .tdi_61 .td_block_wrap{ text-align:left } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_61{ padding-top:60px !important; padding-bottom:60px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_61{ padding-top:50px !important; padding-bottom:50px !important; } } /* phone */ @media (max-width: 767px) { .tdi_61{ padding-top:60px !important; padding-bottom:60px !important; } } </style><div class="vc_column tdi_63 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_63{ vertical-align: baseline; }.tdi_63 > .wpb_wrapper, .tdi_63 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_63 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_63 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_63 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_single_categories tdi_64 td-pb-border-top td_block_template_1 " data-td-block-uid="tdi_64" > <style> /* inline tdc_css att */ .tdi_64{ margin-bottom:0px !important; } </style> <style> /* custom css */ .tdb_single_categories{ margin: 0 0 10px 0; line-height: 1; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_single_categories a{ pointer-events: auto; font-size: 10px; display: inline-block; margin: 0 5px 5px 0; line-height: 1; color: #fff; padding: 3px 6px 4px 6px; white-space: nowrap; position: relative; vertical-align: middle; }.tdb_single_categories a:hover .tdb-cat-bg{ opacity: 0.9; }.tdb_single_categories a:hover .tdb-cat-bg:before{ opacity: 1; }.tdb-category i:last-of-type{ display: none; }.tdb-cat-text{ display: inline-block; vertical-align: middle; margin-right: 10px; }.tdb-cat-sep{ font-size: 14px; vertical-align: middle; position: relative; }.tdb-cat-sep-svg{ line-height: 0; }.tdb-cat-sep-svg svg{ width: 14px; height: auto; }.tdb-cat-bg{ position: absolute; background-color: #222; border: 1px solid #222; width: 100%; height: 100%; top: 0; left: 0; z-index: -1; }.tdb-cat-bg:before{ content: ''; width: 100%; height: 100%; left: 0; top: 0; position: absolute; z-index: -1; opacity: 0; -webkit-transition: opacity 0.3s ease; transition: opacity 0.3s ease; }.tdb-cat-style2 .tdb-cat-bg{ background-color: rgba(34, 34, 34, 0.85); }.tdi_64 .tdb-entry-category{ padding: 8px 14px; margin: 0 5px 5px; color: #ffffff !important; font-family:Montserrat !important;font-size:13px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; }.tdi_64 .tdb-cat-bg{ border-width: 0px; background-color: var(--metro-blue) !important; }.tdi_64 .tdb-cat-bg:before{ background-color: var(--metro-blue-acc); }.tdi_64 .tdb-entry-category:hover{ color: rgba(255,255,255,0.8) !important; }.tdi_64 .tdb-cat-bg, .tdi_64 .tdb-cat-bg:before{ border-radius: 4px; }.tdi_64 .tdb-cat-sep{ font-size: 14px; color: #999999; }.tdi_64 .tdb-cat-sep-svg svg, .tdi_64 .tdb-cat-sep-svg svg *{ fill: #999999; }.tdi_64 .tdb-cat-text{ margin-right: 10px; }.td-theme-wrap .tdi_64{ text-align: center; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_64 .tdb-entry-category{ margin: 0 3px 3px; font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; }.tdi_64 .tdb-cat-sep{ font-size: 11px; } } /* phone */ @media (max-width: 767px){ .tdi_64 .tdb-entry-category{ margin: 0 3px 3px; font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; } } </style><div class="tdb-category td-fix-index"><a class="tdb-entry-category" href="https://www.b2bnn.com/category/special-focus/" ><span class="tdb-cat-bg"></span>Special Focus</a><a class="tdb-entry-category" href="https://www.b2bnn.com/category/b2b-technology/big-data/" ><span class="tdb-cat-bg"></span>Big Data</a></div></div><div class="td_block_wrap tdb_title tdi_65 tdb-single-title td-pb-border-top td_block_template_1" data-td-block-uid="tdi_65" > <style> /* inline tdc_css att */ .tdi_65{ margin-top:20px !important; margin-right:auto !important; margin-bottom:40px !important; margin-left:auto !important; width:90% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_65{ margin-top:15px !important; margin-bottom:35px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_65{ margin-top:10px !important; margin-bottom:30px !important; width:95% !important; } } /* phone */ @media (max-width: 767px) { .tdi_65{ margin-top:10px !important; margin-bottom:30px !important; width:100% !important; } } </style> <style> /* custom css */ .tdb_title{ margin-bottom: 19px; }.tdb_title.tdb-content-horiz-center{ text-align: center; }.tdb_title.tdb-content-horiz-center .tdb-title-line{ margin: 0 auto; }.tdb_title.tdb-content-horiz-right{ text-align: right; }.tdb_title.tdb-content-horiz-right .tdb-title-line{ margin-left: auto; margin-right: 0; }.tdb-title-text{ display: inline-block; position: relative; margin: 0; word-wrap: break-word; font-size: 30px; line-height: 38px; font-weight: 700; }.tdb-first-letter{ position: absolute; -webkit-user-select: none; user-select: none; pointer-events: none; text-transform: uppercase; color: rgba(0, 0, 0, 0.08); font-size: 6em; font-weight: 300; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: -0.36em; z-index: -1; -webkit-text-fill-color: initial; }.tdb-title-line{ display: none; position: relative; }.tdb-title-line:after{ content: ''; width: 100%; position: absolute; background-color: #4db2ec; top: 0; left: 0; margin: auto; }.tdb-single-title .tdb-title-text{ font-size: 41px; line-height: 50px; font-weight: 400; }.tdi_65 .tdb-title-text{ color: #000000; font-size:50px !important;line-height:1.1 !important;font-weight:700 !important; }.tdi_65 .tdb-title-line:after{ height: 2px; bottom: 40%; }.tdi_65 .tdb-title-line{ height: 50px; margin-left: auto; margin-right: auto; }.td-theme-wrap .tdi_65{ text-align: center; }.tdi_65 .tdb-first-letter{ left: 0; right: 0; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_65 .tdb-title-text{ font-size:42px !important;line-height:1.1 !important;font-weight:700 !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_65 .tdb-title-text{ font-size:36px !important;line-height:1.1 !important;font-weight:700 !important; } } /* phone */ @media (max-width: 767px){ .tdi_65 .tdb-title-text{ font-size:30px !important;line-height:1.1 !important;font-weight:700 !important; } } </style><div class="tdb-block-inner td-fix-index"><h1 class="tdb-title-text">Why Data is Important for Your Business in 2022</h1><div></div><div class="tdb-title-line"></div></div></div><div class="td_block_wrap tdb_single_post_share tdi_66 td-pb-border-top td_block_template_1" data-td-block-uid="tdi_66" > <style> /* inline tdc_css att */ .tdi_66{ margin-bottom:0px !important; } /* phone */ @media (max-width: 767px) { .tdi_66{ margin-bottom:0px !important; } } </style> <style> /* custom css */ .tdb_single_post_share{ margin-bottom: 23px; }.tdb-share-classic{ position: relative; height: 20px; margin-bottom: 15px; }.td-post-sharing-show-all-icons .td-social-sharing-hidden .td-social-expand-tabs{ display: none; }.td-post-sharing_display-vertically .td-post-sharing-visible, .td-post-sharing_display-vertically .td-social-sharing-hidden{ display: flex; flex-direction: column; }.tdi_66 .td-post-sharing, .tdi_66 .tdb-share-classic{ text-align: center; }.tdi_66 .td-post-sharing-visible{ align-items: center; }.tdi_66 .td-social-handler .td-social-but-text{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important; }.tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:13px !important;line-height:1 !important;font-weight:600 !important; }.tdi_66 .td-social-expand-tabs-icon, .tdi_66 .td-icon-share{ color: var(--metro-blue); }.tdi_66 .td-social-share-text .td-social-but-text{ color: #000000; }.tdi_66 .td-social-handler .td-social-but-text:before{ background-color: #000000; }.tdi_66 .td-social-network .td-social-but-icon .td-social-copy_url-check, .tdi_66 .td-social-network .td-social-but-icon i{ color: var(--metro-blue); }.tdi_66 .td-social-network .td-social-but-text{ color: #000000; }.tdi_66 .td-social-network .td-social-but-text:before{ background-color: #000000; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important; } } /* phone */ @media (max-width: 767px){ .tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important; } } </style><div id="tdi_66" class="td-post-sharing tdb-block td-ps-border td-ps-border-grey td-ps-rounded td-ps-padding td-ps-icon-color td-post-sharing-style18 "> <style> .td-post-sharing-classic { position: relative; height: 20px; } .td-post-sharing { margin-left: -3px; margin-right: -3px; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; z-index: 2; white-space: nowrap; opacity: 0; } .td-post-sharing.td-social-show-all { white-space: normal; } .td-js-loaded .td-post-sharing { -webkit-transition: opacity 0.3s; transition: opacity 0.3s; opacity: 1; } .td-post-sharing-classic + .td-post-sharing { margin-top: 15px; /* responsive portrait phone */ } @media (max-width: 767px) { .td-post-sharing-classic + .td-post-sharing { margin-top: 8px; } } .td-post-sharing-top { margin-bottom: 30px; } @media (max-width: 767px) { .td-post-sharing-top { margin-bottom: 20px; } } .td-post-sharing-bottom { border-style: solid; border-color: #ededed; border-width: 1px 0; padding: 21px 0; margin-bottom: 42px; } .td-post-sharing-bottom .td-post-sharing { margin-bottom: -7px; } .td-post-sharing-visible, .td-social-sharing-hidden { display: inline-block; } .td-social-sharing-hidden ul { display: none; } .td-social-show-all .td-pulldown-filter-list { display: inline-block; } .td-social-network, .td-social-handler { position: relative; display: inline-block; margin: 0 3px 7px; height: 40px; min-width: 40px; font-size: 11px; text-align: center; vertical-align: middle; } .td-ps-notext .td-social-network .td-social-but-icon, .td-ps-notext .td-social-handler .td-social-but-icon { border-top-right-radius: 2px; border-bottom-right-radius: 2px; } .td-social-network { color: #000; overflow: hidden; } .td-social-network .td-social-but-icon { border-top-left-radius: 2px; border-bottom-left-radius: 2px; } .td-social-network .td-social-but-text { border-top-right-radius: 2px; border-bottom-right-radius: 2px; } .td-social-network:hover { opacity: 0.8 !important; } .td-social-handler { color: #444; border: 1px solid #e9e9e9; border-radius: 2px; } .td-social-handler .td-social-but-text { font-weight: 700; } .td-social-handler .td-social-but-text:before { background-color: #000; opacity: 0.08; } .td-social-share-text { margin-right: 18px; } .td-social-share-text:before, .td-social-share-text:after { content: ''; position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: 100%; width: 0; height: 0; border-style: solid; } .td-social-share-text:before { border-width: 9px 0 9px 11px; border-color: transparent transparent transparent #e9e9e9; } .td-social-share-text:after { border-width: 8px 0 8px 10px; border-color: transparent transparent transparent #fff; } .td-social-but-text, .td-social-but-icon { display: inline-block; position: relative; } .td-social-but-icon { padding-left: 13px; padding-right: 13px; line-height: 40px; z-index: 1; } .td-social-but-icon i { position: relative; top: -1px; vertical-align: middle; } .td-social-but-text { margin-left: -6px; padding-left: 12px; padding-right: 17px; line-height: 40px; } .td-social-but-text:before { content: ''; position: absolute; top: 12px; left: 0; width: 1px; height: 16px; background-color: #fff; opacity: 0.2; z-index: 1; } .td-social-handler i, .td-social-facebook i, .td-social-reddit i, .td-social-linkedin i, .td-social-tumblr i, .td-social-stumbleupon i, .td-social-vk i, .td-social-viber i, .td-social-flipboard i, .td-social-koo i { font-size: 14px; } .td-social-telegram i { font-size: 16px; } .td-social-mail i, .td-social-line i, .td-social-print i { font-size: 15px; } .td-social-handler .td-icon-share { top: -1px; left: -1px; } .td-social-twitter .td-icon-twitter { font-size: 12px; } .td-social-pinterest .td-icon-pinterest { font-size: 13px; } .td-social-whatsapp .td-icon-whatsapp, .td-social-kakao .td-icon-kakao { font-size: 18px; } .td-social-kakao .td-icon-kakao:before { color: #3C1B1D; } .td-social-reddit .td-social-but-icon { padding-right: 12px; } .td-social-reddit .td-icon-reddit { left: -1px; } .td-social-telegram .td-social-but-icon { padding-right: 12px; } .td-social-telegram .td-icon-telegram { left: -1px; } .td-social-stumbleupon .td-social-but-icon { padding-right: 11px; } .td-social-stumbleupon .td-icon-stumbleupon { left: -2px; } .td-social-digg .td-social-but-icon { padding-right: 11px; } .td-social-digg .td-icon-digg { left: -2px; font-size: 17px; } .td-social-vk .td-social-but-icon { padding-right: 11px; } .td-social-vk .td-icon-vk { left: -2px; } .td-social-naver .td-icon-naver { left: -1px; font-size: 16px; } .td-social-gettr .td-icon-gettr { font-size: 25px; } .td-ps-notext .td-social-gettr .td-icon-gettr { left: -5px; } .td-social-copy_url { position: relative; } .td-social-copy_url-check { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); color: #fff; opacity: 0; pointer-events: none; transition: opacity .2s ease-in-out; z-index: 11; } .td-social-copy_url .td-icon-copy_url { left: -1px; font-size: 17px; } .td-social-copy_url-disabled { pointer-events: none; } .td-social-copy_url-disabled .td-icon-copy_url { opacity: 0; } .td-social-copy_url-copied .td-social-copy_url-check { opacity: 1; } @keyframes social_copy_url_loader { 0% { -webkit-transform: rotate(0); transform: rotate(0) } 100% { -webkit-transform: rotate(360deg); transform: rotate(360deg) } } .td-social-expand-tabs i { top: -2px; left: -1px; font-size: 16px; } @media (min-width: 767px) { .td-social-line, .td-social-viber { display: none; } } .td-ps-bg .td-social-network { color: #fff; } .td-ps-bg .td-social-facebook .td-social-but-icon, .td-ps-bg .td-social-facebook .td-social-but-text { background-color: #516eab; } .td-ps-bg .td-social-twitter .td-social-but-icon, .td-ps-bg .td-social-twitter .td-social-but-text { background-color: #29c5f6; } .td-ps-bg .td-social-pinterest .td-social-but-icon, .td-ps-bg .td-social-pinterest .td-social-but-text { background-color: #ca212a; } .td-ps-bg .td-social-whatsapp .td-social-but-icon, .td-ps-bg .td-social-whatsapp .td-social-but-text { background-color: #7bbf6a; } .td-ps-bg .td-social-reddit .td-social-but-icon, .td-ps-bg .td-social-reddit .td-social-but-text { background-color: #f54200; } .td-ps-bg .td-social-mail .td-social-but-icon, .td-ps-bg .td-social-digg .td-social-but-icon, .td-ps-bg .td-social-copy_url .td-social-but-icon, .td-ps-bg .td-social-mail .td-social-but-text, .td-ps-bg .td-social-digg .td-social-but-text, .td-ps-bg .td-social-copy_url .td-social-but-text { background-color: #000; } .td-ps-bg .td-social-print .td-social-but-icon, .td-ps-bg .td-social-print .td-social-but-text { background-color: #333; } .td-ps-bg .td-social-linkedin .td-social-but-icon, .td-ps-bg .td-social-linkedin .td-social-but-text { background-color: #0266a0; } .td-ps-bg .td-social-tumblr .td-social-but-icon, .td-ps-bg .td-social-tumblr .td-social-but-text { background-color: #3e5a70; } .td-ps-bg .td-social-telegram .td-social-but-icon, .td-ps-bg .td-social-telegram .td-social-but-text { background-color: #179cde; } .td-ps-bg .td-social-stumbleupon .td-social-but-icon, .td-ps-bg .td-social-stumbleupon .td-social-but-text { background-color: #ee4813; } .td-ps-bg .td-social-vk .td-social-but-icon, .td-ps-bg .td-social-vk .td-social-but-text { background-color: #4c75a3; } .td-ps-bg .td-social-line .td-social-but-icon, .td-ps-bg .td-social-line .td-social-but-text { background-color: #00b900; } .td-ps-bg .td-social-viber .td-social-but-icon, .td-ps-bg .td-social-viber .td-social-but-text { background-color: #5d54a4; } .td-ps-bg .td-social-naver .td-social-but-icon, .td-ps-bg .td-social-naver .td-social-but-text { background-color: #3ec729; } .td-ps-bg .td-social-flipboard .td-social-but-icon, .td-ps-bg .td-social-flipboard .td-social-but-text { background-color: #f42827; } .td-ps-bg .td-social-kakao .td-social-but-icon, .td-ps-bg .td-social-kakao .td-social-but-text { background-color: #f9e000; } .td-ps-bg .td-social-gettr .td-social-but-icon, .td-ps-bg .td-social-gettr .td-social-but-text { background-color: #fc223b; } .td-ps-bg .td-social-koo .td-social-but-icon, .td-ps-bg .td-social-koo .td-social-but-text { background-color: #facd00; } .td-ps-dark-bg .td-social-network { color: #fff; } .td-ps-dark-bg .td-social-network .td-social-but-icon, .td-ps-dark-bg .td-social-network .td-social-but-text { background-color: #000; } .td-ps-border .td-social-network .td-social-but-icon, .td-ps-border .td-social-network .td-social-but-text { line-height: 38px; border-width: 1px; border-style: solid; } .td-ps-border .td-social-network .td-social-but-text { border-left-width: 0; } .td-ps-border .td-social-network .td-social-but-text:before { background-color: #000; opacity: 0.08; } .td-ps-border.td-ps-padding .td-social-network .td-social-but-icon { border-right-width: 0; } .td-ps-border.td-ps-padding .td-social-network.td-social-expand-tabs .td-social-but-icon { border-right-width: 1px; } .td-ps-border-grey .td-social-but-icon, .td-ps-border-grey .td-social-but-text { border-color: #e9e9e9; } .td-ps-border-colored .td-social-facebook .td-social-but-icon, .td-ps-border-colored .td-social-facebook .td-social-but-text { border-color: #516eab; } .td-ps-border-colored .td-social-twitter .td-social-but-icon, .td-ps-border-colored .td-social-twitter .td-social-but-text { border-color: #29c5f6; } .td-ps-border-colored .td-social-pinterest .td-social-but-icon, .td-ps-border-colored .td-social-pinterest .td-social-but-text { border-color: #ca212a; } .td-ps-border-colored .td-social-whatsapp .td-social-but-icon, .td-ps-border-colored .td-social-whatsapp .td-social-but-text { border-color: #7bbf6a; } .td-ps-border-colored .td-social-reddit .td-social-but-icon, .td-ps-border-colored .td-social-reddit .td-social-but-text { border-color: #f54200; } .td-ps-border-colored .td-social-mail .td-social-but-icon, .td-ps-border-colored .td-social-digg .td-social-but-icon, .td-ps-border-colored .td-social-copy_url .td-social-but-icon, .td-ps-border-colored .td-social-mail .td-social-but-text, .td-ps-border-colored .td-social-digg .td-social-but-text, .td-ps-border-colored .td-social-copy_url .td-social-but-text { border-color: #000; } .td-ps-border-colored .td-social-print .td-social-but-icon, .td-ps-border-colored .td-social-print .td-social-but-text { border-color: #333; } .td-ps-border-colored .td-social-linkedin .td-social-but-icon, .td-ps-border-colored .td-social-linkedin .td-social-but-text { border-color: #0266a0; } .td-ps-border-colored .td-social-tumblr .td-social-but-icon, .td-ps-border-colored .td-social-tumblr .td-social-but-text { border-color: #3e5a70; } .td-ps-border-colored .td-social-telegram .td-social-but-icon, .td-ps-border-colored .td-social-telegram .td-social-but-text { border-color: #179cde; } .td-ps-border-colored .td-social-stumbleupon .td-social-but-icon, .td-ps-border-colored .td-social-stumbleupon .td-social-but-text { border-color: #ee4813; } .td-ps-border-colored .td-social-vk .td-social-but-icon, .td-ps-border-colored .td-social-vk .td-social-but-text { border-color: #4c75a3; } .td-ps-border-colored .td-social-line .td-social-but-icon, .td-ps-border-colored .td-social-line .td-social-but-text { border-color: #00b900; } .td-ps-border-colored .td-social-viber .td-social-but-icon, .td-ps-border-colored .td-social-viber .td-social-but-text { border-color: #5d54a4; } .td-ps-border-colored .td-social-naver .td-social-but-icon, .td-ps-border-colored .td-social-naver .td-social-but-text { border-color: #3ec729; } .td-ps-border-colored .td-social-flipboard .td-social-but-icon, .td-ps-border-colored .td-social-flipboard .td-social-but-text { border-color: #f42827; } .td-ps-border-colored .td-social-kakao .td-social-but-icon, .td-ps-border-colored .td-social-kakao .td-social-but-text { border-color: #f9e000; } .td-ps-border-colored .td-social-gettr .td-social-but-icon, .td-ps-border-colored .td-social-gettr .td-social-but-text { border-color: #fc223b; } .td-ps-border-colored .td-social-koo .td-social-but-icon, .td-ps-border-colored .td-social-koo .td-social-but-text { border-color: #facd00; } .td-ps-icon-bg .td-social-but-icon { height: 100%; border-color: transparent !important; } .td-ps-icon-bg .td-social-network .td-social-but-icon { color: #fff; } .td-ps-icon-bg .td-social-facebook .td-social-but-icon { background-color: #516eab; } .td-ps-icon-bg .td-social-twitter .td-social-but-icon { background-color: #29c5f6; } .td-ps-icon-bg .td-social-pinterest .td-social-but-icon { background-color: #ca212a; } .td-ps-icon-bg .td-social-whatsapp .td-social-but-icon { background-color: #7bbf6a; } .td-ps-icon-bg .td-social-reddit .td-social-but-icon { background-color: #f54200; } .td-ps-icon-bg .td-social-mail .td-social-but-icon, .td-ps-icon-bg .td-social-digg .td-social-but-icon, .td-ps-icon-bg .td-social-copy_url .td-social-but-icon { background-color: #000; } .td-ps-icon-bg .td-social-print .td-social-but-icon { background-color: #333; } .td-ps-icon-bg .td-social-linkedin .td-social-but-icon { background-color: #0266a0; } .td-ps-icon-bg .td-social-tumblr .td-social-but-icon { background-color: #3e5a70; } .td-ps-icon-bg .td-social-telegram .td-social-but-icon { background-color: #179cde; } .td-ps-icon-bg .td-social-stumbleupon .td-social-but-icon { background-color: #ee4813; } .td-ps-icon-bg .td-social-vk .td-social-but-icon { background-color: #4c75a3; } .td-ps-icon-bg .td-social-line .td-social-but-icon { background-color: #00b900; } .td-ps-icon-bg .td-social-viber .td-social-but-icon { background-color: #5d54a4; } .td-ps-icon-bg .td-social-naver .td-social-but-icon { background-color: #3ec729; } .td-ps-icon-bg .td-social-flipboard .td-social-but-icon { background-color: #f42827; } .td-ps-icon-bg .td-social-kakao .td-social-but-icon { background-color: #f9e000; } .td-ps-icon-bg .td-social-gettr .td-social-but-icon { background-color: #fc223b; } .td-ps-icon-bg .td-social-koo .td-social-but-icon { background-color: #facd00; } .td-ps-icon-bg .td-social-but-text { margin-left: -3px; } .td-ps-icon-bg .td-social-network .td-social-but-text:before { display: none; } .td-ps-icon-arrow .td-social-network .td-social-but-icon:after { content: ''; position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: calc(100% + 1px); width: 0; height: 0; border-style: solid; border-width: 9px 0 9px 11px; border-color: transparent transparent transparent #000; } .td-ps-icon-arrow .td-social-network .td-social-but-text { padding-left: 20px; } .td-ps-icon-arrow .td-social-network .td-social-but-text:before { display: none; } .td-ps-icon-arrow.td-ps-padding .td-social-network .td-social-but-icon:after { left: 100%; } .td-ps-icon-arrow .td-social-facebook .td-social-but-icon:after { border-left-color: #516eab; } .td-ps-icon-arrow .td-social-twitter .td-social-but-icon:after { border-left-color: #29c5f6; } .td-ps-icon-arrow .td-social-pinterest .td-social-but-icon:after { border-left-color: #ca212a; } .td-ps-icon-arrow .td-social-whatsapp .td-social-but-icon:after { border-left-color: #7bbf6a; } .td-ps-icon-arrow .td-social-reddit .td-social-but-icon:after { border-left-color: #f54200; } .td-ps-icon-arrow .td-social-mail .td-social-but-icon:after, .td-ps-icon-arrow .td-social-digg .td-social-but-icon:after, .td-ps-icon-arrow .td-social-copy_url .td-social-but-icon:after { border-left-color: #000; } .td-ps-icon-arrow .td-social-print .td-social-but-icon:after { border-left-color: #333; } .td-ps-icon-arrow .td-social-linkedin .td-social-but-icon:after { border-left-color: #0266a0; } .td-ps-icon-arrow .td-social-tumblr .td-social-but-icon:after { border-left-color: #3e5a70; } .td-ps-icon-arrow .td-social-telegram .td-social-but-icon:after { border-left-color: #179cde; } .td-ps-icon-arrow .td-social-stumbleupon .td-social-but-icon:after { border-left-color: #ee4813; } .td-ps-icon-arrow .td-social-vk .td-social-but-icon:after { border-left-color: #4c75a3; } .td-ps-icon-arrow .td-social-line .td-social-but-icon:after { border-left-color: #00b900; } .td-ps-icon-arrow .td-social-viber .td-social-but-icon:after { border-left-color: #5d54a4; } .td-ps-icon-arrow .td-social-naver .td-social-but-icon:after { border-left-color: #3ec729; } .td-ps-icon-arrow .td-social-flipboard .td-social-but-icon:after { border-left-color: #f42827; } .td-ps-icon-arrow .td-social-kakao .td-social-but-icon:after { border-left-color: #f9e000; } .td-ps-icon-arrow .td-social-gettr .td-social-but-icon:after { border-left-color: #fc223b; } .td-ps-icon-arrow .td-social-koo .td-social-but-icon:after { border-left-color: #facd00; } .td-ps-icon-arrow .td-social-expand-tabs .td-social-but-icon:after { display: none; } .td-ps-icon-color .td-social-facebook .td-social-but-icon { color: #516eab; } .td-ps-icon-color .td-social-twitter .td-social-but-icon { color: #29c5f6; } .td-ps-icon-color .td-social-pinterest .td-social-but-icon { color: #ca212a; } .td-ps-icon-color .td-social-whatsapp .td-social-but-icon { color: #7bbf6a; } .td-ps-icon-color .td-social-reddit .td-social-but-icon { color: #f54200; } .td-ps-icon-color .td-social-mail .td-social-but-icon, .td-ps-icon-color .td-social-digg .td-social-but-icon, .td-ps-icon-color .td-social-copy_url .td-social-but-icon, .td-ps-icon-color .td-social-copy_url-check { color: #000; } .td-ps-icon-color .td-social-print .td-social-but-icon { color: #333; } .td-ps-icon-color .td-social-linkedin .td-social-but-icon { color: #0266a0; } .td-ps-icon-color .td-social-tumblr .td-social-but-icon { color: #3e5a70; } .td-ps-icon-color .td-social-telegram .td-social-but-icon { color: #179cde; } .td-ps-icon-color .td-social-stumbleupon .td-social-but-icon { color: #ee4813; } .td-ps-icon-color .td-social-vk .td-social-but-icon { color: #4c75a3; } .td-ps-icon-color .td-social-line .td-social-but-icon { color: #00b900; } .td-ps-icon-color .td-social-viber .td-social-but-icon { color: #5d54a4; } .td-ps-icon-color .td-social-naver .td-social-but-icon { color: #3ec729; } .td-ps-icon-color .td-social-flipboard .td-social-but-icon { color: #f42827; } .td-ps-icon-color .td-social-kakao .td-social-but-icon { color: #f9e000; } .td-ps-icon-color .td-social-gettr .td-social-but-icon { color: #fc223b; } .td-ps-icon-color .td-social-koo .td-social-but-icon { color: #facd00; } .td-ps-text-color .td-social-but-text { font-weight: 700; } .td-ps-text-color .td-social-facebook .td-social-but-text { color: #516eab; } .td-ps-text-color .td-social-twitter .td-social-but-text { color: #29c5f6; } .td-ps-text-color .td-social-pinterest .td-social-but-text { color: #ca212a; } .td-ps-text-color .td-social-whatsapp .td-social-but-text { color: #7bbf6a; } .td-ps-text-color .td-social-reddit .td-social-but-text { color: #f54200; } .td-ps-text-color .td-social-mail .td-social-but-text, .td-ps-text-color .td-social-digg .td-social-but-text, .td-ps-text-color .td-social-copy_url .td-social-but-text { color: #000; } .td-ps-text-color .td-social-print .td-social-but-text { color: #333; } .td-ps-text-color .td-social-linkedin .td-social-but-text { color: #0266a0; } .td-ps-text-color .td-social-tumblr .td-social-but-text { color: #3e5a70; } .td-ps-text-color .td-social-telegram .td-social-but-text { color: #179cde; } .td-ps-text-color .td-social-stumbleupon .td-social-but-text { color: #ee4813; } .td-ps-text-color .td-social-vk .td-social-but-text { color: #4c75a3; } .td-ps-text-color .td-social-line .td-social-but-text { color: #00b900; } .td-ps-text-color .td-social-viber .td-social-but-text { color: #5d54a4; } .td-ps-text-color .td-social-naver .td-social-but-text { color: #3ec729; } .td-ps-text-color .td-social-flipboard .td-social-but-text { color: #f42827; } .td-ps-text-color .td-social-kakao .td-social-but-text { color: #f9e000; } .td-ps-text-color .td-social-gettr .td-social-but-text { color: #fc223b; } .td-ps-text-color .td-social-koo .td-social-but-text { color: #facd00; } .td-ps-text-color .td-social-expand-tabs .td-social-but-text { color: #b1b1b1; } .td-ps-notext .td-social-but-icon { width: 40px; } .td-ps-notext .td-social-network .td-social-but-text { display: none; } .td-ps-padding .td-social-network .td-social-but-icon { padding-left: 17px; padding-right: 17px; } .td-ps-padding .td-social-handler .td-social-but-icon { width: 40px; } .td-ps-padding .td-social-reddit .td-social-but-icon, .td-ps-padding .td-social-telegram .td-social-but-icon { padding-right: 16px; } .td-ps-padding .td-social-stumbleupon .td-social-but-icon, .td-ps-padding .td-social-digg .td-social-but-icon, .td-ps-padding .td-social-expand-tabs .td-social-but-icon { padding-right: 13px; } .td-ps-padding .td-social-vk .td-social-but-icon { padding-right: 14px; } .td-ps-padding .td-social-expand-tabs .td-social-but-icon { padding-left: 13px; } .td-ps-rounded .td-social-network .td-social-but-icon { border-top-left-radius: 100px; border-bottom-left-radius: 100px; } .td-ps-rounded .td-social-network .td-social-but-text { border-top-right-radius: 100px; border-bottom-right-radius: 100px; } .td-ps-rounded.td-ps-notext .td-social-network .td-social-but-icon { border-top-right-radius: 100px; border-bottom-right-radius: 100px; } .td-ps-rounded .td-social-expand-tabs { border-radius: 100px; } .td-ps-bar .td-social-network .td-social-but-icon, .td-ps-bar .td-social-network .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(0, 0, 0, 0.31); box-shadow: inset 0px -3px 0px 0px rgba(0, 0, 0, 0.31); } .td-ps-bar .td-social-mail .td-social-but-icon, .td-ps-bar .td-social-digg .td-social-but-icon, .td-ps-bar .td-social-copy_url .td-social-but-icon, .td-ps-bar .td-social-mail .td-social-but-text, .td-ps-bar .td-social-digg .td-social-but-text, .td-ps-bar .td-social-copy_url .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.28); box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.28); } .td-ps-bar .td-social-print .td-social-but-icon, .td-ps-bar .td-social-print .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.2); box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.2); } .td-ps-big .td-social-but-icon { display: block; line-height: 60px; } .td-ps-big .td-social-but-icon .td-icon-share { width: auto; } .td-ps-big .td-social-handler .td-social-but-text:before { display: none; } .td-ps-big .td-social-share-text .td-social-but-icon { width: 90px; } .td-ps-big .td-social-expand-tabs .td-social-but-icon { width: 60px; } @media (max-width: 767px) { .td-ps-big .td-social-share-text { display: none; } } .td-ps-big .td-social-facebook i, .td-ps-big .td-social-reddit i, .td-ps-big .td-social-mail i, .td-ps-big .td-social-linkedin i, .td-ps-big .td-social-tumblr i, .td-ps-big .td-social-stumbleupon i { margin-top: -2px; } .td-ps-big .td-social-facebook i, .td-ps-big .td-social-reddit i, .td-ps-big .td-social-linkedin i, .td-ps-big .td-social-tumblr i, .td-ps-big .td-social-stumbleupon i, .td-ps-big .td-social-vk i, .td-ps-big .td-social-viber i, .td-ps-big .td-social-fliboard i, .td-ps-big .td-social-koo i, .td-ps-big .td-social-share-text i { font-size: 22px; } .td-ps-big .td-social-telegram i { font-size: 24px; } .td-ps-big .td-social-mail i, .td-ps-big .td-social-line i, .td-ps-big .td-social-print i { font-size: 23px; } .td-ps-big .td-social-twitter i, .td-ps-big .td-social-expand-tabs i { font-size: 20px; } .td-ps-big .td-social-whatsapp i, .td-ps-big .td-social-naver i, .td-ps-big .td-social-flipboard i, .td-ps-big .td-social-kakao i { font-size: 26px; } .td-ps-big .td-social-pinterest .td-icon-pinterest { font-size: 21px; } .td-ps-big .td-social-telegram .td-icon-telegram { left: 1px; } .td-ps-big .td-social-stumbleupon .td-icon-stumbleupon { left: -2px; } .td-ps-big .td-social-digg .td-icon-digg { left: -1px; font-size: 25px; } .td-ps-big .td-social-vk .td-icon-vk { left: -1px; } .td-ps-big .td-social-naver .td-icon-naver { left: 0; } .td-ps-big .td-social-gettr .td-icon-gettr { left: -1px; } .td-ps-big .td-social-copy_url .td-icon-copy_url { left: 0; font-size: 25px; } .td-ps-big .td-social-copy_url-check { font-size: 18px; } .td-ps-big .td-social-but-text { margin-left: 0; padding-top: 0; padding-left: 17px; } .td-ps-big.td-ps-notext .td-social-network, .td-ps-big.td-ps-notext .td-social-handler { height: 60px; } .td-ps-big.td-ps-notext .td-social-network { width: 60px; } .td-ps-big.td-ps-notext .td-social-network .td-social-but-icon { width: 60px; } .td-ps-big.td-ps-notext .td-social-share-text .td-social-but-icon { line-height: 40px; } .td-ps-big.td-ps-notext .td-social-share-text .td-social-but-text { display: block; line-height: 1; } .td-ps-big.td-ps-padding .td-social-network, .td-ps-big.td-ps-padding .td-social-handler { height: 90px; font-size: 13px; } .td-ps-big.td-ps-padding .td-social-network { min-width: 60px; } .td-ps-big.td-ps-padding .td-social-but-icon { border-bottom-left-radius: 0; border-top-right-radius: 2px; } .td-ps-big.td-ps-padding.td-ps-bar .td-social-but-icon { -webkit-box-shadow: none; box-shadow: none; } .td-ps-big.td-ps-padding .td-social-but-text { display: block; padding-bottom: 17px; line-height: 1; border-top-left-radius: 0; border-top-right-radius: 0; border-bottom-left-radius: 2px; } .td-ps-big.td-ps-padding .td-social-but-text:before { display: none; } .td-ps-big.td-ps-padding .td-social-expand-tabs i { line-height: 90px; } .td-ps-nogap { margin-left: 0; margin-right: 0; } .td-ps-nogap .td-social-network, .td-ps-nogap .td-social-handler { margin-left: 0; margin-right: 0; border-radius: 0; } .td-ps-nogap .td-social-network .td-social-but-icon, .td-ps-nogap .td-social-network .td-social-but-text { border-radius: 0; } .td-ps-nogap .td-social-expand-tabs { border-radius: 0; } .td-post-sharing-style7 .td-social-network .td-social-but-icon { height: 100%; } .td-post-sharing-style7 .td-social-network .td-social-but-icon:before { content: ''; position: absolute; top: 0; left: 0; width: 100%; height: 100%; background-color: rgba(0, 0, 0, 0.31); } .td-post-sharing-style7 .td-social-network .td-social-but-text { padding-left: 17px; } .td-post-sharing-style7 .td-social-network .td-social-but-text:before { display: none; } .td-post-sharing-style7 .td-social-mail .td-social-but-icon:before, .td-post-sharing-style7 .td-social-digg .td-social-but-icon:before, .td-post-sharing-style7 .td-social-copy_url .td-social-but-icon:before { background-color: rgba(255, 255, 255, 0.2); } .td-post-sharing-style7 .td-social-print .td-social-but-icon:before { background-color: rgba(255, 255, 255, 0.1); } @media (max-width: 767px) { .td-post-sharing-style1 .td-social-share-text .td-social-but-text, .td-post-sharing-style3 .td-social-share-text .td-social-but-text, .td-post-sharing-style5 .td-social-share-text .td-social-but-text, .td-post-sharing-style14 .td-social-share-text .td-social-but-text, .td-post-sharing-style16 .td-social-share-text .td-social-but-text { display: none !important; } } @media (max-width: 767px) { .td-post-sharing-style2 .td-social-share-text, .td-post-sharing-style4 .td-social-share-text, .td-post-sharing-style6 .td-social-share-text, .td-post-sharing-style7 .td-social-share-text, .td-post-sharing-style15 .td-social-share-text, .td-post-sharing-style17 .td-social-share-text, .td-post-sharing-style18 .td-social-share-text, .td-post-sharing-style19 .td-social-share-text, .td-post-sharing-style20 .td-social-share-text { display: none !important; } } </style> <div class="td-post-sharing-visible"><div class="td-social-sharing-button td-social-sharing-button-js td-social-handler td-social-share-text"> <div class="td-social-but-icon"><i class="td-icon-share"></i></div> <div 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title="WhatsApp" ><div class="td-social-but-icon"><i class="td-icon-whatsapp"></i></div><div class="td-social-but-text">WhatsApp</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-telegram" href="https://telegram.me/share/url?url=https://www.b2bnn.com/2022/09/why-data-is-important-for-your-business-in-2022/&text=Why+Data+is+Important+for+Your+Business+in+2022" title="Telegram" ><div class="td-social-but-icon"><i class="td-icon-telegram"></i></div><div class="td-social-but-text">Telegram</div></a></div><div class="td-social-sharing-hidden"><ul class="td-pulldown-filter-list"></ul><a class="td-social-sharing-button td-social-handler td-social-expand-tabs" href="#" data-block-uid="tdi_66" title="More"> <div class="td-social-but-icon"><i class="td-icon-plus td-social-expand-tabs-icon"></i></div> </a></div></div></div></div></div></div></div><div id="tdi_67" class="tdc-row stretch_row_1400 td-stretch-content"><div class="vc_row tdi_68 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_68, .tdi_68 .tdc-columns{ min-height: 0; }.tdi_68, .tdi_68 .tdc-columns{ display: block; }.tdi_68 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_68 { margin-left: -20px; margin-right: -20px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 20px; padding-right: 20px; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ @media (min-width: 768px) { .tdi_68 { margin-left: -15px; margin-right: -15px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 15px; padding-right: 15px; } } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ @media (min-width: 768px) { .tdi_68 { margin-left: -10px; margin-right: -10px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 10px; padding-right: 10px; } } } /* phone */ @media (max-width: 767px){ @media (min-width: 768px) { .tdi_68 { margin-left: -0px; margin-right: -0px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 0px; padding-right: 0px; } } } /* inline tdc_css att */ .tdi_68{ margin-bottom:100px !important; } .tdi_68 .td_block_wrap{ text-align:left } /* phone */ @media (max-width: 767px) { .tdi_68{ margin-bottom:60px !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_68{ margin-bottom:80px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_68{ margin-bottom:60px !important; padding-right:5px !important; padding-left:5px !important; } } </style><div class="vc_column tdi_70 wpb_column vc_column_container tdc-column td-pb-span9"> <style scoped> /* custom css */ .tdi_70{ vertical-align: baseline; }.tdi_70 > .wpb_wrapper, .tdi_70 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_70 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_70 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_70 > .wpb_wrapper{ width: auto; height: auto; } /* inline 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transition: all 0.3s ease-in-out; }.tdb_single_featured_image img{ display: block; width: 100%; }.tdb_single_featured_image video{ max-width: 100%; }.tdb_single_featured_image .tdb-caption-text{ z-index: 1; text-align: left; font-size: 11px; font-style: italic; font-weight: normal; line-height: 17px; color: #444; }.tdb_single_featured_image.tdb-content-horiz-center .tdb-caption-text{ text-align: center; left: 0; right: 0; margin-left: auto; margin-right: auto; }.tdb_single_featured_image.tdb-content-horiz-right .tdb-caption-text{ text-align: right; left: auto; right: 0; }.tdb-no-featured-img{ background-color: #f1f1f1; width: 100%; height: 500px; }.tdb-no-featured-audio{ height: 59px; }.tdi_71 .td-audio-player{ font-size: 12px; }.tdi_71 .tdb-caption-text{ margin: 6px 0 0; }.tdi_71:hover .tdb-block-inner:before{ opacity: 0; } </style><div class="tdb-block-inner td-fix-index"> <img width="696" height="465" class="entry-thumb perfmatters-lazy" 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margin-bottom:30px !important; } } /* phone */ @media (max-width: 767px) { .tdi_73{ margin-bottom:30px !important; padding-bottom:20px !important; border-color:#eaeaea !important; width:100% !important; border-style:solid !important; border-width: 0px 0px 1px 0px !important; } } </style><div class="vc_column_inner tdi_75 wpb_column vc_column_container tdc-inner-column td-pb-span12"> <style scoped> /* custom css */ .tdi_75{ vertical-align: baseline; }.tdi_75 .vc_column-inner > .wpb_wrapper, .tdi_75 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: flex; flex-direction: row; flex-wrap: nowrap; justify-content: center; align-items: center; }.tdi_75 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; }.tdi_75 .vc_column-inner, .tdi_75 .vc_column-inner > .wpb_wrapper{ width: 100%; height: 100%; } /* phone */ @media (max-width: 767px){ .tdi_75 .vc_column-inner > .wpb_wrapper, .tdi_75 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_75 .vc_column-inner > 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!important;font-style:italic !important;font-weight:600 !important; }.tdi_77 svg, .tdi_77 svg *{ fill: #000000; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_77{ font-family:Montserrat !important;font-size:14px !important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important; } } /* phone */ @media (max-width: 767px){ .tdi_77{ font-family:Montserrat !important;font-size:14px !important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important; } } </style><div class="tdb-block-inner td-fix-index"><time class="entry-date updated td-module-date" datetime="2022-09-22T11:01:27-04:00">September 22, 2022</time></div></div> </div></div></div></div><div class="td_block_wrap tdb_single_content tdi_78 td-pb-border-top td_block_template_1 td-post-content tagdiv-type" data-td-block-uid="tdi_78" > <style> /* inline tdc_css att */ .tdi_78{ margin-top:0px !important; } </style> <style> /* custom css */ 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1140px){ .tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:15px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:15px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 15px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:36px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:14px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:14px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 14px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:30px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } /* phone */ @media (max-width: 767px){ .tdi_78 img.aligncenter, .tdi_78 .aligncenter img{ margin-left: -20px; width: calc(100% + (2 * 20px)); max-width: none !important; }.tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:15px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:15px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 15px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:36px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } </style><div class="tdb-block-inner td-fix-index"><p class="last-updated">Last updated on March 8th, 2024 at 11:53 am</p> <p></p> <p>The year 2022 is bringing to businesses a great number of challenges and opportunities never seen before. Manage your data with Synopps to take advantage of new chances emerging and minimize threats. In this post, we try to reflect on the current trends and what may be coming down the road. We reveal the top five reasons why data is important to your business and why master data management (MDM) should be your focus.</p> <h2 class="wp-block-heading" id="h-money"><strong>Money</strong></h2> <p>We have been seeing a very high level of inflation across the globe. The historically high prices are hitting the wealth of consumers and affecting B2B and B2C segments. Rebuilding logistics chains, looking out for new — cheaper — suppliers, and attempts to make production less money and time-consuming are the main topics for C-level managers and down the management vertical.</p> <p>MDM is a superb answer to the price challenge as it doesn鈥檛 require big investments, but at the same time gives an easily scalable and multiplied positive effect for business. A right master data strategy in place reduces time spent on data handling, optimizes purchases and decreases other costs across a company as well as enhances overall profitability. It also lowers risks of non-compliance because of outdated or irrelevant data submitted to government watchdogs or supervisory bodies, a failure that could lead to a fine slapped on an organization.</p> <h2 class="wp-block-heading"><strong>Compliance</strong></h2> <p>We have started this theme above and will continue here as it has not only a financial dimension but also a reputation one. The most important subject regarding reputation is ESG which stands for environmental, social, and governance. The acronym relates to a set of policies that a company adheres to in order to make its business beneficial for society by complying with national and international legislation, convention, and accords and even beyond them.</p> <p><a href="https://www.keyesg.com/article/best-practices-esg-reporting" target="_blank" rel="noopener">ESG reporting software</a>聽and practices are widely promoted by companies as they are willing to demonstrate their social responsibility and recruit more support among government bodies, clients, and partners. The promotion is being done by various means, including the publication of separate special reports or putting an ESG chapter in quarterly and yearly general corporate reports. These documents consist of figures, for example, charity investments, and reduction of CO2 emissions. Any controversy among the figures or inconsistency with reality is a fast and reliable path to a scandal. Disorder in master data in its turn is a fast and reliable path to such a mistake.</p> <h2 class="wp-block-heading"><strong>Data Driven Decisions</strong></h2> <p>Software is evolving, and over the last decade, it has made terrific progress. More and more sophisticated programs are rolled out onto markets arming businesses with abilities in production and marketing that were available before. A cluster of big data technologies enables analysts to see trends and correlations with the help of data accumulated and analyzed by software that can see what a human being鈥檚 brain cannot normally see. A modern chess computer program calculates a million combinations of moves a second to offer the best strategy, which even the best world chess champion ever will not be able to do. That鈥檚 exactly what modern marketing tools do.</p> <p>Any computer program consumes data, so poor-quality data would yield the same results as rotten tomatoes would provide for gazpacho. And while you will be trying to extract insights from a sea of wrong data to get ill-informed decisions, your competitors with the right master data will go far ahead, driven by the power of big data magic.</p> <h2 class="wp-block-heading"><strong>Automatization</strong></h2> <p>That鈥檚 the same field we talked about earlier, the digitalization of business, just another side. While big data analyses master data to give more knowledge and understanding, the automation coming predominantly in the form of robots makes it possible to do routine operations without human engagement or with a minimum amount of it.</p> <p>The general story here about master data management is the same again as the one above bad data can yield a positive result only by chance. Usually, it leads to wrongly made assumptions and decisions. Without clean, complete and valid master data that can be obtained through cleansing of master data, their enrichment and correction no software would be able to cope with business tasks. You cannot automate poorly organized business processes — the first and maybe the most important slogan of automatization says.</p> <h2 class="wp-block-heading"><strong>Distant Work</strong></h2> <p>The COVID-19 pandemic sent many workers home. Only part of them has returned back to their offices after restrictions had been dropped. There is no direct connection between the new job culture and master data management, but an indirect one does exist. Look, remote jobs mean a challenge for IT departments as more reliable Internet connections and work of corporate IT systems are needed. In these conditions, a risk of a mistake increases let alone system outage periods. More complicated conditions dictate increased demands to the reliability of data. No master data management procedures in a company, no well-designed data architecture mean that mistakes that inevitably occur in a remote job mode will make things even more and more complicated.</p> <p>Synopps is ready to help your company with installing <a href="https://smallbusinessbonfire.com/tips-for-using-master-data-management-for-business/" target="_blank" rel="noopener">MDM procedures that are necessary for</a> 2022 and will be more necessary in 2023.</p> <h2 class="wp-block-heading" id="related-articles-you-may-find-interesting">Related Articles You May Find Interesting</h2> <nav class="jp-relatedposts-i2 wp-block-jetpack-related-posts" data-layout="grid" aria-label="Related Posts"><ul class="jp-related-posts-i2__list" role="list" data-post-count="3"><li id="related-posts-item-674fee9070929" class="jp-related-posts-i2__post"><a id="related-posts-item-674fee9070929-label" href="https://www.b2bnn.com/2022/07/data-management-a-brief-overview/" 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!important;font-weight:500 !important; } } </style><div class="tdb-block-inner td-fix-index"><div class="comments" id="comments"></div></div></div></div></div></div></div></div></div> <span class="td-page-meta" itemprop="author" itemscope itemtype="https://schema.org/Person"><meta itemprop="name" content="B2BNN Newsdesk"><meta itemprop="url" content="https://www.b2bnn.com/author/b2bnn-guest/"></span><meta itemprop="datePublished" content="2022-09-22T11:01:27-04:00"><meta itemprop="dateModified" content="2024-03-08T11:53:52-05:00"><meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://www.b2bnn.com/2022/09/why-data-is-important-for-your-business-in-2022/"/><span class="td-page-meta" itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><span class="td-page-meta" itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.b2bnn.com/wp-content/uploads/2023/09/B2B-News-Network-272-x-90-px.png"></span><meta itemprop="name" content="B2B News Network"></span><meta itemprop="headline" content="Why Data is Important for Your Business in 2022"><span class="td-page-meta" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.b2bnn.com/wp-content/uploads/2022/09/image-2.jpeg"><meta itemprop="width" content="1169"><meta itemprop="height" content="781"></span> </article> </div> </div> </div>  <div class="td-footer-template-wrap" style="position: relative"> <div class="td-footer-wrap "> <div id="tdi_95" class="tdc-zone"><div class="tdc_zone tdi_96 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_96{ min-height: 0; } /* inline tdc_css att */ .tdi_96{ position:relative; } </style> <div class="tdi_95_rand_style td-element-style" ><style> .tdi_95_rand_style{ background-color:var(--today-news-dark-bg) !important; } </style></div><div id="tdi_97" class="tdc-row"><div class="vc_row tdi_98 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_98, .tdi_98 .tdc-columns{ min-height: 0; }.tdi_98, .tdi_98 .tdc-columns{ display: flex; flex-direction: row; flex-wrap: nowrap; justify-content: flex-start; align-items: stretch; }.tdi_98 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_98 { margin-left: -15px; margin-right: -15px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column { padding-left: 15px; padding-right: 15px; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ @media (min-width: 768px) { .tdi_98 { margin-left: -10px; margin-right: -10px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column { padding-left: 10px; padding-right: 10px; } } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ @media (min-width: 768px) { .tdi_98 { margin-left: -10px; margin-right: -10px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column 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vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_100{ vertical-align: baseline; }.tdi_100 > .wpb_wrapper, .tdi_100 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_100 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_100 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_100 > .wpb_wrapper{ width: auto; height: auto; } /* inline tdc_css att */ .tdi_100{ padding-left:0px !important; border-color:var(--today-news-white-transparent2) !important; border-style:solid !important; border-width: 0px 1px 0px 0px !important; } /* phone */ @media (max-width: 767px) { .tdi_100{ margin-bottom:15px !important; padding-bottom:15px !important; border-width: 0px 0px 1px 0px !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_101 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_101" > <style> /* inline tdc_css att */ .tdi_101{ margin-top:-4px !important; margin-bottom:12px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_101{ margin-bottom:10px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_101{ margin-bottom:8px !important; } } /* phone */ @media (max-width: 767px) { .tdi_101{ margin-bottom:8px !important; } } </style> <style> /* custom css */ .tdi_101 .tdb-logo-a, .tdi_101 h1{ flex-direction: row; align-items: center; justify-content: flex-start; }.tdi_101 .tdb-logo-svg-wrap{ display: block; }.tdi_101 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_101 .tdb-logo-img-wrap{ margin-top: 0px; margin-bottom: 0px; margin-right: 9px; margin-left: 0px; display: block; }.tdi_101 .tdb-logo-img-wrap:first-child{ margin-top: 0; margin-left: 0; }.tdi_101 .tdb-logo-img-wrap:last-child{ margin-bottom: 0; margin-right: 0; }.tdi_101 .tdb-logo-text-tagline{ margin-top: 2px; margin-left: 0; display: block; }.tdi_101 .tdb-logo-text-title{ display: none; color: var(--today-news-white); font-size:28px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; }.tdi_101 .tdb-logo-text-wrap{ flex-direction: column; align-items: center; }.tdi_101 .tdb-logo-icon{ top: 0px; display: block; }.tdi_101 .tdb-logo-a:hover .tdb-logo-text-title{ color: #ffffff; background: none; -webkit-text-fill-color: initial; background-position: center center; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_101 .tdb-logo-text-title{ font-size:24px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_101 .tdb-logo-text-title{ font-size:20px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } /* phone */ @media (max-width: 767px){ .tdi_101 .tdb-logo-text-title{ font-size:24px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='108'%20height='30'%20viewBox='0%200%20108%2030'%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" /><noscript><img class="tdb-logo-img" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> <div class="tdm_block td_block_wrap tdm_block_inline_text tdi_102 td-pb-border-top td_block_template_1" data-td-block-uid="tdi_102" > <style> /* inline tdc_css att */ .tdi_102{ margin-bottom:10px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_102{ margin-bottom:8px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_102{ margin-bottom:6px !important; } } /* phone */ @media (max-width: 767px) { .tdi_102{ margin-bottom:6px !important; } } </style> <style> /* custom css */ .tdm_block.tdm_block_inline_text{ margin-bottom: 0; vertical-align: top; }.tdm_block.tdm_block_inline_text .tdm-descr{ margin-bottom: 0; -webkit-transform: translateZ(0); transform: translateZ(0); }.tdc-row-content-vert-center .tdm-inline-text-yes{ vertical-align: middle; }.tdc-row-content-vert-bottom .tdm-inline-text-yes{ vertical-align: bottom; }.tdi_102{ text-align: left !important; }.tdi_102 .tdm-descr{ color: var(--today-news-light-gray); font-size:14px !important;line-height:1.3 !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_102 .tdm-descr{ font-size:12px !important;line-height:1.3 !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_102 .tdm-descr{ font-size:11px !important;line-height:1.25 !important; } } /* phone */ @media (max-width: 767px){ .tdi_102 .tdm-descr{ font-size:12px !important;line-height:1.3 !important; } } </style><p class="tdm-descr">We bring confidence to decision makers.</p></div><div class="tdm_block td_block_wrap tdm_block_socials tdi_103 tdm-content-horiz-left td-pb-border-top td_block_template_1" data-td-block-uid="tdi_103" > <style> /* inline tdc_css att */ .tdi_103{ margin-left:-8px !important; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_103{ margin-left:-2px !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_103{ margin-left:-4px !important; } } </style> <style> .tdi_104 .tdm-social-item i{ font-size: 13px; vertical-align: middle; line-height: 20.8px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 10.4px; }.tdi_104 .tdm-social-item{ width: 20.8px; height: 20.8px; margin: 5px 10px 5px 0; }.tdi_104 .tdm-social-item-wrap:last-child .tdm-social-item{ margin-right: 0 !important; }.tdi_104 .tdm-social-item i, .tds-team-member2 .tdi_104.tds-social1 .tdm-social-item i{ color: var(--today-news-white); }.tdi_104 .tdm-social-item-wrap:hover i, .tds-team-member2 .tdi_104.tds-social1 .tdm-social-item:hover i{ color: var(--today-news-light-gray); }.tdi_104 .tdm-social-text{ display: none; margin-left: 2px; margin-right: 18px; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_104 .tdm-social-item i{ font-size: 12px; vertical-align: middle; line-height: 18px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 9.6px; }.tdi_104 .tdm-social-item{ width: 18px; height: 18px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_104 .tdm-social-item i{ font-size: 11px; vertical-align: middle; line-height: 15.4px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 8.8px; }.tdi_104 .tdm-social-item{ width: 15.4px; height: 15.4px; } } </style><div class="tdm-social-wrapper tds-social1 tdi_104"><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" target="_blank" title="Twitter" class="tdm-social-item"><i class="td-icon-font 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