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Tailored Food Influencer Marketing Services | Obviously
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These influencers do more than promote products鈥攖hey shape trends, influence purchasing decisions, and create authentic connections. Their engagement rates in the food and beverage sector surpass industry averages, building trust through personal stories and recommendations. Food and beverage influencers lead trends, spark viral movements, and drive brand innovation. Alcohol influencers specifically shape beverage trends and consumer preferences, delivering measurable ROI through engagement and sales conversions. <br/><br/>As a leading food influencer agency, Obviously has seen success with prominent brands such as The Coca Cola Company, Domino鈥檚, Campbell, Panda Express, Grey Goose, Dove Chocolate, Heineken, McDonald鈥檚, and Glaceau Smartwater. We provide comprehensive campaigns including product launches, brand awareness, and content creation, effectively enhancing visibility, building credibility, and navigating evolving regulatory challenges. Our multi-faceted food influencer marketing involves hand-picked, personalized strategic approaches that meet brand goals and maximize ROI.</p><div class="w-layout-grid industry_grid"><div id="w-node-b240af06-6033-2446-143a-fcf5152fd2f4-45c328ec" class="industry_grid_item"><div class="metrics_number">$5.20 ROI</div><p class="grid_item_text">Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.</p></div><div id="w-node-_6de92425-f586-a6ec-10fa-4c74dba84d55-45c328ec" class="industry_grid_item"><div class="metrics_number">82%</div><p class="grid_item_text">of food and beverage consumers would not hesitate to purchase products backed by their favorite creators.</p></div><div id="w-node-_928afa5c-235f-84f4-4eeb-0309f028d9b4-45c328ec" class="industry_grid_item"><div class="metrics_number">63%</div><p class="grid_item_text">of food and beverage consumers trust influencers' opinions more than brands'.</p></div><div id="w-node-_82d7db74-a329-dc2b-4e82-2f8fb9cf40c2-45c328ec" class="industry_grid_item"><div class="metrics_number">89%</div><p class="grid_item_text">of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.</p></div></div></div></div><div class="industry_content show-mobile-landscape"><div class="content_headline">Industry Overview</div><p class="content_paragraph">The influencer marketing landscape is rapidly evolving, with food, beverage, and alcohol influencers playing vital roles. These influencers do more than promote products鈥攖hey shape trends, influence purchasing decisions, and create authentic connections. Their engagement rates in the food and beverage sector surpass industry averages, building trust through personal stories and recommendations. They lead trends, spark viral movements, and drive brand innovation. Alcohol influencers specifically shape beverage trends and consumer preferences, delivering measurable ROI through engagement and sales conversions. Brands rely on Obviously to enhance visibility, build credibility, and navigate evolving regulatory challenges.</p><div class="w-layout-grid industry_grid"><div id="w-node-_1efdc206-54f6-d579-f991-6f9944fe8db6-45c328ec" class="industry_grid_item"><div class="longer_numerical_wrap"><div class="metrics_number"><span class="longer-number">$5.20</span></div><div class="metrics_number_subtext">Return on Investment</div></div><p class="grid_item_text">Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.</p></div><div id="w-node-_1efdc206-54f6-d579-f991-6f9944fe8dbb-45c328ec" class="industry_grid_item"><div class="metrics_number">82%</div><p class="grid_item_text">of food and beverage consumers would not hesitate to purchase products backed by their favorite creators.<br/></p></div><div id="w-node-_1efdc206-54f6-d579-f991-6f9944fe8dc0-45c328ec" class="industry_grid_item"><div class="longer_numerical_wrap"><div 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class="content_headline">Supercharge Growth with Custom Influencer Networks</div><p class="content_paragraph">Obviously creates custom influencer networks tailored to the specific needs of food and beverage brands, ensuring precise targeting and impactful outreach. By closely engaging with creator communities, we anticipate trends and gather unique insights, helping brands stay relevant and engaging. We provide real-time insights into campaign performance, tracking metrics like engagement rates and conversions to deliver clear ROI. Our comprehensive management simplifies the influencer marketing process from selection to reporting, ensuring compliance and transparency. This approach drives higher engagement and conversion rates, contributing to sustainable growth and effective digital engagement for our brand partners.</p><div class="content_headline">Obviously Capabilities</div><div class="features_list"><ul role="list" class="list w-list-unstyled"><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Custom creator network optimized for you</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">AI brand safety checks</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">In depth competitive analysis</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Always on ambassador programs</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Extensive Influencers background checks</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div 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reporting</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Tech solutions and real-time dashboards</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Quick-turn content</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Experiential</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" 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case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60da977389a5a7cab561c8b5_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.53.41-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8b66b8380f85736030b_freefire-1%202.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire gameplay.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60e2a83d04be847bd8ff0900_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.47.33-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8df00adb93effb96ce8_tfal.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">T-fal wanted to tap top-tier TikTok influencers to build awareness for T-fal鈥檚 Air Fryer product launch while creating diverse, playful, and engaging content on behalf of T-fal.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60e2a7f6e3e9652556275e76_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.40.54-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8e9c2f1e4235d0fe950_banana%20phone%201.png" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Banana Phone reached out to Obviously looking to drive sales for their product on TikTok.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60e2a7bb365ff2b48607f5a0_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.34.21-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e9ce6cf84710b6cbb5ee_Honest%20-%20B.png" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Obviously partnered with 22 mid-tier and macro influencers and gifted them a 8 Gloss-C Lip Glosses in order to build brand awareness and drive purchases for Honest Beauty鈥檚 product launch.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60de81b97baa8228a8400504_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.12.37-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e92b7a8c3d019500a11d_Bumble_logo_with_wordmark%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Bumble partnered with Obviously looking to launch their first TikTok campaign.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60cbc42969ad6f2fbcb83971_60cacd22ba30f0040fcaa79d_TIKTOK.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8f8f239011b15a0ceaa_Ulta_Beauty_logo%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">We partnered with 8 TikTok influencers to support the launch of florence by mills at Ulta Beauty.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac19283a6e0a09c39761c8_lyft.webp")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e94f566f83294736bebf_Frame%201193.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">In an effort to position Lyft as a valued community leader, our creators collaborated with various philanthropic and cultural initiatives within the Lyft family of partners. These activations, and the engagement they generated, helped reset the Lyft narrative and increase brand sentiment.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60da9630a4683655b9b05d65_Captura%20de%20Pantalla%202021-06-28%20a%20la(s)%2022.36.10-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8f8f239011b15a0ceaa_Ulta_Beauty_logo%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Ulta Beauty partnered with Obviously to onboard their first Collective composed of diverse influencers across all 50 states to tell the Ulta Beauty story as brand advocates. The goal of this year-long partnership was to increase awareness for tentpole moments, drive clicks, and create a sense of community.</p></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60ff512d8b67b47c99637b69_Captura%20de%20Pantalla%202021-06-26%20a%20la(s)%206.20.33-min.png")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e96997abf331b1e6a8ce_Converse_logo%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Converse partnered with Obviously to increase social awareness and buzz for the new Converse Chuck Taylor All Star CX, available at FootLocker, on both Instagram and TikTok. Additionally, Converse wanted high quality content that they can reuse on their social channels and wanted to drive traffic to the Converse CX product page.</p></a></div></div></div></div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/6697b33f9cc6d6b84b1c7108_Subtract%20(7).svg" loading="eager" alt="" class="background_shape_21"/></div><div animate-body-to="2" class="section"><div class="padding-global"><div class="container-hero"><div class="careers-hero-wrapper cta"><div class="cta_heading_wrapper"><h2 class="careers_cta_heading text-color-white">How the world's iconic brands create <span class="text-span-2">influence</span></h2></div><div class="cta_buttons_wrapper"><a href="/contact" class="btn w-inline-block"><div>Get In Touch</div></a><a href="https://studio.obvious.ly/influencers/signin" target="_blank" class="btn is-green w-inline-block"><div>Join Our Creator Community</div></a></div></div></div></div></div></div><div class="footer_wrapper"><div 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