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Say No Campaign | AWF
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AWF and partners launched a public awareness campaign in Asia to target the demand of illegal wildlife products."/> <meta property="og:title" content="Say No Campaign | AWF"/> <meta property="og:description" content="Poaching of many of Africa’s iconic species has reached an all time high. 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<a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/hippopotamus" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/Hip_JD_0.jpg?itok=yTGh-F2_"/> <p>Hippopotamus</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/leopard" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/Leop_Billy.jpg?itok=N-1F1Q2e"/> <p>Leopard</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/chimpanzee" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/Chimp_Craig.jpg?itok=GDCQk9rf"/> <p>Chimpanzee</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/cheetah" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/cheet_billy.jpg?itok=AO6DjFMG"/> <p>Cheetah</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/wildebeest" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/Wildebeest_BD.jpg?itok=U71w3iqe"/> <p>Wildebeest</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/all" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/gallery/wildlife/all_wildlife.jpg?itok=WaYEF3KS"/> <p>All Wildlife</p> <div class="arrow"></div> </a> </li> </ul> </div> <div id="landhabitat" class="ten columns omega rightnav flexslider one hidden"> <ul class="slides"> <li> <a href="/web/20151104075306/http://www.awf.org/habitat-protection" class="box double"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/drop_down_lg/public/media/masthead/Landscape_overview_1400x415.jpg?itok=0kg259Da"/> <p>Land & Habitat<br>Protection Overview</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/land-protection/climate-change" class="box"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/masthead/Landscape_Climate_Change_1400x415.jpg?itok=NepD_5Hx"/> <p>Climate Change</p> <div class="arrow"></div> </a> <a href="/web/20151104075306/http://www.awf.org/land-protection/ecosystems" class="box"> <img 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class="hero africa1"> <div class="container"> <div class="row"> <div class="six columns"> <img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/project_mast/public/media/masthead/Wildaid_Hero_image_credit_wildaid.jpg?itok=bQc0LCZj"/> </div> <div class="ten columns omega"> <h1 class="white bold">Say No Campaign</h1> <h4 class="white">A demand-reduction campaign in Asia</h4> <p class="white">Tags: <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/elephant">Elephant</a>, <a href="/web/20151104075306/http://www.awf.org/wildlife-conservation/rhinoceros">Rhinoceros</a>, <a href="/web/20151104075306/http://www.awf.org/land-protection/threats">Threats</a> </div> </div> </div> </section> <div class="lighttan-back"> <div class="container"> <div class="row"> <div class="nine columns alpha"> <ul id="breadcrumbs" class="inline hidden-phone"><li><a href="/web/20151104075306/http://www.awf.org/projects">Our Projects</a></li><li><span>></span></li><li><span>Say No Campaign</span></li></ul> </div> <div class="seven columns omega"> <ul class="inline spread"><li><span class="lightergray uc bold">Spread the word<i class="sprite share-orange right"></i></span></li></ul> </div> </div> <div class="row"> <section class="sixteen columns"> <div class="view view-galleries view-id-galleries view-display-id-block_1 view-dom-id-239eee63d91c3340d8c4c7b398d0f8dd"> <div class="view-content"> <div class="box tan2-back padded-more"> <h5 class="uc"><span class="sprite camera"></span> Gallery</h5> <div id="module-10"> <div class="flexslider"> <ul class="slides"> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/Dcq7RUlCpjw.jpg?itok=Xsv-7CrL" alt="Jiang Wen Rhino Ad (English Subtitles)"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/yccID-2jlfM.jpg?itok=x3mu7STp" alt=""Tools of the Trade" Starring Jackie Chan"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/LqNIKWo2M1Q.jpg?itok=-NWVT8hJ" alt="Your Worst Nightmare feat. Actor Johnny Nguyen"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/jqZXxngjl_0.jpg?itok=AQtazWgM" alt="War PSA—with actress Li Bingbing"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/8Ao5jpBU0Wk.jpg?itok=a7C6QODM" alt="Thandi's Story- Starring Yao Ming"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/hjrENaGwXkc.jpg?itok=16ZvYrU-" alt="Real Men PSA starring Thu Huong"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/Xmqf_UfcARw.jpg?itok=IYBazPKa" alt="保护大象60SA版英文版 / Hunted"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/GoYeiBmGmFU.jpg?itok=15WMX09z" alt="Lang Lang PSA"/></li> <li class=""><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/gallery_thumb/public/media-youtube/fgOwf7VwdE4.jpg?itok=qt3sZF3a" alt=""Party" feat. Maggie Q"/></li> </ul></div> </div> </div> </div> </div> </section> </div> <div class="row"> <section class="twelve columns"> <div class="box white-back"> <div class="padded"> <h5 class="red nomargin">Descriptions & Plan</h5> <h2> An insatiable demand for wildlife products.</h2> <p> Poaching of many of Africa’s iconic species has reached an all time high. With an estimated 35,000 <a href="https://web.archive.org/web/20151104075306/https://www.awf.org/wildlife-conservation/elephant" target="_blank">elephants</a> poached in Africa in 2014 and 1,215 <a href="https://web.archive.org/web/20151104075306/https://www.awf.org/wildlife-conservation/rhinoceros" target="_blank">rhinos</a> poached in 2014, in South Africa alone, demand is growing at unsustainable levels. Consumption, in addition to existing on-the-ground efforts, needed to be addressed. </p> <h2> Asia is one of the biggest markets for illegal wildlife products. </h2> <p> The Say No Campaign targets major ivory and rhino horn consuming nations in Asia—including China, Hong Kong, Vietnam and Thailand.</p> <p> <span style="line-height: 1.6em;">As much as 70 percent of elephant ivory is transported to China, where it is where it is sold for up to US$3,000 per pound and carved into jewelry, religious figurines and trinkets.</span></p> <p> <span style="line-height: 1.6em;">The demand for rhino horn is also growing. It now fetches a price higher than even gold—nearly US$30,000 per pound. In Asia, it is purported to be a cure for fevers, impotence and cancer. Research has disproven any medicinal value, showing that rhino horn is made of keratin, like human hair and nails, and ingesting it has no effect on symptoms.</span></p> <h2> A knowledge disconnect.</h2> <p> In 2012, AWF and partners conducted a survey in China that showed a lack of understanding of the origins of wildlife products.</p> <p> The survey showed that only 33 percent of individuals know that elephants are killed to obtain their ivory. When it came to rhino horn almost 67 percent of participants did not know that rhino horn comes from poached rhinos, and an overwhelming majority believed in the medicinal and aphrodisiac properties of rhino horn.</p> <p> However, awareness is growing. A follow up survey, completed in 2014, found a 51.5 percent increase in those who believed elephant poaching is a problem and the number of individuals who believe in rhino horn’s medicinal effects dropped by 23.5 percent. These encouraging results prove that international awareness-building campaigns are a critical component in decreasing the poaching of wildlife on the African continent.<span style="line-height: 1.6em;"> </span></p> <h2> A need for public awareness.</h2> <p> AWF, with partners WildAid, Save the Elephants and CHANGE launched a public awareness campaign aimed at stopping the demand for illegal wildlife products—specifically ivory and rhino horn—in Asia. The campaign began in China, where we worked with former NBA star turned conservationist, Yao Ming, on a series of PSAs. Since then, the campaign has expanded to Hong Kong, Vietnam and Thailand, and additional celebrities have come forward to show their support for elephant and rhino conservation. Currently, we have an impressive list of supporters in addition to Yao Ming, including Li Bingbing, Maggie Q, Johnny Nguyen, Jackie Chan, Lang Lang, Edward Norton, Richard Branson and many more.</p> <p> The PSAs and ads are running on televisions, billboards, and at mass transit hubs. We aim to open consumers’ eyes to the realities of poaching and to connect Africa’s treasured, and endangered species, with the wildlife products that they are killed to make.</p> <h2> </h2> </div><div class="gotmap"><div class="gmap" data-zoom="4" data-kml="http://www.awf.org/sites/default/files/kml/elephant_demand_countries15.kml"></div> </div> </div> <div class="box tan2-back padded-more"> <div id="livefyre-comments"></div><script type="text/javascript" src="/web/20151104075306js_/http://www.awf.org/sites/all/modules/contrib/livefyre/livefyre_script.js"></script><style>#livefyre-comments .fyre .fyre-stream-stats, #livefyre-comments .fyre .fyre-stream-livecount{font:bold 16px/25px 'Cabin',sans-serif}#livefyre-comments img{width:auto;display:inline;}#livefyre-comments section{width:auto;}</style> </div> <div class="box white-back" id="getinvolved"> <div class="five columns alpha padded"> <h5 class="red nomargin"> Get Involved</h5> <p class="subhead"> Become a member</p> <p> Join African Wildlife Foundation as a member for just $25. 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id="edit-actions"><input type="submit" id="edit-submit" name="op" value="Donate" class="form-submit"/></div></div></form> </div> <div class="clearfix"></div> </div> <div id="module-12" class="box tan2-back padded-more"> <h5 class="red">Related Projects<span class="more right"><a class="italic" href="/web/20151104075306/http://www.awf.org/projects">> All Projects</a></span></h5><div class="clear"></div> <div class="flexslider"> <ul class="slides"> <li class="white-back"> <figure> <a href="/web/20151104075306/http://www.awf.org/projects/student-gorilla-trek"><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/rect_large/public/media/gallery/projects/Project%20Hero%20Header%20Mastheads/Student_Anna_Behm_Masozer_IGCP_2.jpg?itok=w2tBtujD"/></a> </figure> <div class="text-content padd4"> <a href="/web/20151104075306/http://www.awf.org/projects/student-gorilla-trek" title="/projects/student-gorilla-trek"><h6>Student Gorilla Trek</h6></a> <p 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Not anymore.</h6></a> <p> Human predators are threatening African lions.</p> <p> <a href="https://web.archive.org/web/20151104075306/http://www.awf.org/campaigns/lion-poaching/?utm_source=1510fallcultinterior&utm_medium=web&utm_campaign=fy16fallfund&ms=B16A07E01W%3Cbr%20/%3E#10;" target="_self">> Learn more</a></p> </div> </div> <div class="box white-back"> <a href="https://web.archive.org/web/20151104075306/http://www.awf.org/news/illusion-control-hong-kong%E2%80%99s-%E2%80%98legal%E2%80%99-ivory-trade" class="share"></a> <a href="/web/20151104075306/http://www.awf.org/news/illusion-control-hong-kong%E2%80%99s-%E2%80%98legal%E2%80%99-ivory-trade"><img src="https://web.archive.org/web/20151104075306im_/http://www.awf.org/sites/default/files/styles/featured_animals/public/media/news/Sholley_IMG_2071%20%281%29.jpg?itok=2ZTwg4tp"/></a> <div class="padded"> <header> <p class="subhead brown"><a href="/web/20151104075306/http://www.awf.org/news/illusion-control-hong-kong%E2%80%99s-%E2%80%98legal%E2%80%99-ivory-trade">Illusion of Control: Hong Kong’s ‘Legal’ Ivory Trade</a></p> <p class="subtext"><span class="date-display-single">October 22, 2015</span></p> </header> <p class="brown"> Hong Kong’s “legal” ivory market is willfully obstructing newly announced efforts by China and the United States to...</p> <p class="text-right"><a class="italic carrot" href="/web/20151104075306/http://www.awf.org/news/illusion-control-hong-kong%E2%80%99s-%E2%80%98legal%E2%80%99-ivory-trade">Read more</a></p> </div> <div class="tanbar bottom"> <span class="square news"></span> <p>News</p> </div> </div> <div class="box white-back" id="partners"> <div class="padded"> <p class="subhead brown">Our Partners</p> <p>Because the major projects cover truly vast tracts of public and private land, cooperation by many public and private parties is required for success. 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