Just Ad'ed December 9-13

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>Just Ad'ed December 9-13</title> <link rel="shortcut icon" href="https://blueprint.tech/hubfs/BlueprintLogo.png"> <meta name="description" content="Discover the latest in digital ads: Facebook predictive insights, Google voice search ads, TikTok Spark Ads, LinkedIn targeting, and Pinterest AI trends."> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Discover the latest in digital ads: Facebook predictive insights, Google voice search ads, TikTok Spark Ads, LinkedIn targeting, and Pinterest AI trends."> <meta property="og:title" content="Just Ad'ed December 9-13"> <meta name="twitter:description" content="Discover the latest in digital ads: Facebook predictive insights, Google voice search ads, TikTok Spark Ads, LinkedIn targeting, and Pinterest AI trends."> <meta name="twitter:title" content="Just Ad'ed December 9-13"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <style> .post-page-full { padding-top: 79px; 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overflow: visible; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper { max-width: 250px; width: max-content; line-height: 1; -webkit-box-shadow: 0 0 4px 4px rgba(0,0,0,0.05); box-shadow: 0 0 4px 4px rgba(0,0,0,0.05); } .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper { -webkit-box-shadow: 0 0 0px 0px rgba(0,0,0,0.0); box-shadow: 0 0 0px 0px rgba(0,0,0,0.0); } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a { line-height: 1; width: auto !important; padding: 10px 20px 10px 10px; } .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper { visibility: visible; opacity: 1; position: static; } .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a { text-indent: 10px; } .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li li a { text-indent: 20px; } .hhs-side-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a:after { content: '' !important; } @media (min-width: 510px) { .hhs-side-menu__mobile-controls { display: none; } } @media (max-width: 509px) { .hhs-nav-grid__extras .top-bar-search, .hhs-nav-grid__extras .hhs-lang-switch { display: none; } } .hhs-side-menu .sc-site-header__menu.hs-menu-flow-vertical { overflow: initial; height: auto; } .hhs-side-menu span { display: inline; } .hhs-side-menu__controls { position: relative; width: 100%; z-index: 100000; margin: 0em 0 0 auto; } .hhs-side-menu__controls .hs-search-field .hs-search-field__bar { width: 0px; display: none; } .hhs-side-menu__controls .hs-search-field.is-open .hs-search-field__bar { width: 14.5em; max-width: 14.5em; top: -3px; left: 2em; display: block; position: absolute; height: 100px; } .hhs-side-menu__controls .hs-search-field { z-index: 1000; } .hhs-side-menu__controls .hs-search-field input { padding: 8px; font-size: 16px; border: 1px solid #dddddd; -webkit-border-radius: 3px; border-radius: 3px; outline: none; box-shadow: none; } .hhs-side-menu .hs-menu-wrapper.hs-menu-flow-vertical li a { white-space: inherit; } .hhs-side-menu__footer { padding: 2em; text-align: right; } .hhs-side-menu__footer i { font-size: 18px; padding: 5px; } .hhs-side-menu__footer i span { display: none; } .hhs-side-menu__footer svg { width: 28px; height: 28px; padding: 5px; } .hhs-side-menu { display: flex; flex-direction: column; } .hhs-top-bar div.hs_cos_wrapper_type_cta { display: inline; } .mega-menu { left: 0; position: fixed; width: 100%; padding:15px; z-index: 10000; box-shadow: 0 4px 5px 0 rgba(0,0,0,0.1); } .mega-menu { opacity: 0; pointer-events: none; transition: opacity .2s ease-in-out, max-height .8s ease-in-out, padding .2s ease-in-out; transition-delay: 300ms; max-height: 0; padding: 0; cursor: default; } .mega-menu.active { opacity: 1; visibility: visible; pointer-events: inherit; max-height: 10000px; padding: 50px 0; } .mega-menu::before { content: ''; width: 100%; display: block; background: transparent; position: absolute; } .mega-menu.mega-scrolled { top: 55px; } .side-bar-nav { height:680px; overflow-y: scroll; } .side-bar-nav .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper, .mega-menu .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper { left: auto; top: auto; visibility: visible; opacity: 1; position: static; } .mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul { margin-bottom: 0px; } .mega-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li a, .mega-menu .widget-type-post_listing ul li a{ padding: 2px 0px !important; width: auto !important; white-space: normal; text-indent: inherit; } .mega-menu .key-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li:first-child a { padding: 0px 0px !important; width: auto !important; } .mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul li.hs-menu-depth-2 > a { font-size: .9em; padding-left: 5px; } .hhs-top-bar .mega-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li{ margin-top: 5px; margin-bottom: 5px; } .custom-menu-primary .mega-menu .hs-menu-wrapper>ul, .custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul, .custom-menu-primary .mega-menu .widget-type-post_listing ul, .custom-menu-primary .mega-menu .widget-type-post_listing ul ul{ -webkit-box-shadow: none; box-shadow: none; background: transparent !important; } .custom-menu-primary .hs-menu-wrapper > ul ul, .custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul, .custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul ul { padding: 0px; } .custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul { min-width: 170px !important; } .custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li, .custom-menu-primary .mega-menu .hs-menu-wrapper>ul>li, .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .hs-menu-flow-vertical ul li a, .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .widget-type-post_listing ul li a{ text-transform: none !important; font-weight: normal !important; display: block; clear: both; } .hhs-top-bar .mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { padding-bottom: 5px; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .key-menu.hs-menu-flow-vertical ul li:first-child a { line-height: 1em; } .custom-menu-primary .mega-menu .hs-menu-wrapper > ul > li, .custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li { margin-left: 0px !important; } .custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul { padding: 0px 0 10px 10px !important; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu>ul li a { font-weight: normal !important; } .custom-menu-primary .hs-menu-wrapper .mega-menu ul>li>ul:before, .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children>a:after { display: none !important; } .custom-menu-primary .mega-menu .hs-menu-wrapper > ul li a:hover { background-color: transparent !important; } .custom-menu-primary .mega-menu .hs-menu-wrapper > ul { float: none !important; } .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper { display: block; opacity: 1; visibility: visible; position: static; } .mega-text-con { white-space: normal; } .mega-text-con ul { padding-left: 20px !important; } .mega-text-con li { list-style-type: disc; width: 100%; } .custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul { background: transparent !important; box-shadow: none !important; -webkit-box-shadow: none !important; } @media (max-width: 922px){ .mega-menu.active { display: none !important; opacity: 0; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span { padding: 0px !important; } .header-container-wrapper .container-fluid .mega-menu {display: none !important;} .header-container-wrapper .container-fluid .row-fluid .mega-menu, .custom-menu-primary .mega-menu { display: none; opacity: 0; visibility: hidden; } } .mega-nav-con .hs-menu-item { width: 100%; } .mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper { display: block; width: 100%; visibility: visible; opacity: 1; position: static; background: none; padding-left: 0.33em !important; } .mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { padding: 0.33em 0; } [class^=mega-drop].loaded::before { display: block; width: 20px; height: 20px; position: absolute; right: -20px; top: 0; } .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a .mega-menu svg { width: auto !important; } .hhs-nav { padding-right: 0 !important; padding-left: 0 !important; } .hhs-alt-nav .hhs-header-logo .logo-sticky, .hhs-header-logo .logo-standard { display: block; } .hhs-alt-nav .hhs-header-logo .logo-standard, .hhs-header-logo .logo-sticky { display: none; } .sticky-menu .hhs-header-logo .logo-standard { display: none; } .sticky-menu .hhs-header-logo .logo-sticky { display: block; } .hhs-header-logo, .hhs-nav-opt-items { display: table-cell; vertical-align: middle; } .hhs-header-logo { position: relative; z-index: 10; } .hhs-header-menu { float: right !important; 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} .hhs-lang-switch .lang_list_class:after { border: 5px solid transparent; left: 85px; top: -10px; } .hhs-side-menu .hhs-lang-switch .lang_list_class:after { left: 76px; } .hhs-lang-switch .lang_list_class li:first-child, .hhs-lang-switch .lang_list_class li{ border: none !important; } .hhs-lang-switch .lang_list_class li:first-child { padding-top: 10px; } .hhs-lang-switch .lang_list_class li:last-child { padding-bottom: 10px; } .hhs-lang-switch .lang_list_class li { padding: 0px; margin-bottom: 0px; } .hhs-lang-switch .lang_list_class li a { display: block; } .hhs-lang-switch, .hhs-header-search, .hhs-header-cta { float: right; margin-left: 15px; z-index: 1000; position: relative; display: flex; } .hhs-head-cta-1 { margin-right: 15px; } .hhs-lang-switch a, .hhs-header-search a{ padding: 10px 5px; display: block; } .hhs-header-search a i { vertical-align: bottom; } .hhs-lang-switch .globe_class svg { vertical-align: middle; } .hhs-header-mod .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li { width: 100%; display: block; clear: both; } .hhs-header-hat { position: relative; z-index: 1000; } .hhs-header-hat .col-12 { padding-left: 0px; padding-right: 0px; } .hhs-header-hat .col-12 * { margin-bottom: 0px; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul { float: right; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span { padding: 10px 0; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a { color: #555555 !important; padding: 5px; text-transform: none; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a { white-space: normal !important; } .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper { display: block; opacity: 1; visibility: visible; position: static; } .mega-text-con { white-space: normal; } .mega-text-con ul { padding-left: 20px !important; } .mega-text-con li { list-style-type: disc; width: 100%; } .custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul { background: transparent !important; box-shadow: none !important; -webkit-box-shadow: none !important; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul { margin-right: 0px; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { max-width: none; overflow: visible; } .custom-menu-primary .hs-menu-wrapper { overflow: visible !important; } .custom-menu-primary .hs-menu-wrapper > ul{ float: right; } .custom-menu-primary .hs-menu-wrapper > ul > li{ font-weight: normal; margin-left: 0px !important; margin-bottom: 0px; } .custom-menu-primary .hs-menu-wrapper > ul > li > a{ padding: 10px 15px; position: relative; display: block; } .custom-menu-primary a:hover { color: #000000; } .hs-menu-children-wrapper .hs-menu-item.active, .custom-menu-primary .hs-menu-wrapper .hs-menu-children-wrapper li.active a:hover, .sticky-menu .hs-menu-item.active, .sticky-menu .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{ background-color: transparent !important; cursor: default !important; } .sticky-menu { visibility: hidden; -webkit-transform: translateY(-100%); -ms-transform: translateY(-100%); -o-transform: translateY(-100%); transform: translateY(-100%); -webkit-transition: all .3s ease; -o-transition: all .3s ease; transition: all .3s ease; opacity: 0; -webkit-box-shadow: 0 2px 3px 1px rgba(0,0,0,.1); box-shadow: 0 2px 3px 1px rgba(0,0,0,.1); } .sticky-menu.active { z-index: 999; position: fixed; top: 0; left: 0; right: 0; visibility: visible; -webkit-transform: translateY(0); -ms-transform: translateY(0); -o-transform: translateY(0); transform: translateY(0); transition: all .3s ease; opacity: 1; } .sticky-menu .widget-type-logo img { height: 35px !important; width: auto !important; margin: 10px 0; } .hhs-header.sticky-menu.active { padding: 5px 0px !important; } .custom-menu-primary.js-enabled .hamburger { display: none; } @media (max-width: 922px){ .sticky-menu.active { position: static !important; } .sticky-menu .widget-type-cta { display: none; } .sticky-menu .widget-type-logo img { margin: 0; } .sticky-menu .page-center { padding: 0 10px !important; } .hhs-nav { position: relative; } .hhs-nav-opt-items { padding-right: 40px; } .custom-menu-primary.js-enabled { float: none; position: absolute; top: 0px; left: 0px; } .custom-menu-primary .hs-menu-wrapper, .custom-menu-primary.js-enabled .hs-menu-wrapper, .custom-menu-primary.js-enabled .hs-menu-children-wrapper{ display: none; } .custom-menu-primary.js-enabled .hamburger { display: inline-block; } .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { padding: 0px 15px; } .hhs-header-logo { position: relative; z-index: 1000; } .custom-menu-primary.js-enabled .hs-menu-wrapper > ul > li{ margin-left: 0px !important; } .hamburger { padding-top: 10px; } } @media (max-width: 575px){ nav { transition: height 0.5s ease-in-out; } .hhs-header-mod .hhs-nav { padding-top: 25px; } .custom-menu-primary.js-enabled { top: 20px; } .hhs-hat-menu { position: relative; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { text-align: center !important; padding: 0 !important; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul li li a { padding: 2px 10px !important; } .hhs-hat-menu .hhs-header-search a { padding: 5px 0px 5px 10px; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul, .hhs-hat-menu > ul { width: 100% !important; margin: 0px auto !important; float: none !important; text-align: center; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 { display: inline-block; text-align: center; padding: 0 5px; } .hhs-hat-menu .hs-menu-children-wrapper:before { text-align: left; } } .hhs-top-bar { background-color: rgba(255, 255, 255, 1); padding: 30px 0; } .hhs-top-bar.sticky-menu.active { padding: 20px 0; } @media (min-width: 992px) { .hhs-header-hat .container, .hhs-top-bar .container { padding-right: 30px; padding-left: 30px; } } .hhs-top-bar.hhs-alt-nav .logo-sticky, .logo-standard { max-width: 108px; float: left; } .hhs-top-bar.hhs-alt-nav.sticky-menu.active .logo-sticky, .logo-sticky { max-width: 84px; float: left; } .hhs-header-logo { padding-top: 0px; } .hhs-nav-grid__menu { margin: 0 auto; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a { color: rgba(16, 25, 33, 1.0); } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li { margin: 15px 20px; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a:hover, .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover{ color: rgba(16, 25, 33, 0.8); } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, .hhs-header-search a svg, .hhs-lang-switch svg, .top-bar-search svg{ fill: rgba(16, 25, 33, 1); } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg { fill: rgba(16, 25, 33, 0.8); } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg { -webkit-transition: fill 400ms ease-in-out; -moz-transition: fill 400ms ease-in-out; -ms-transition: fill 400ms ease-in-out; -o-transition: fill 400ms ease-in-out; transition: fill 400ms ease-in-out; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li li a svg { -moz-transform: rotate(-90deg); -webkit-transform: rotate(-90deg); -o-transform: rotate(-90deg); -ms-transform: rotate(-90deg); transform: rotate(-90deg); vertical-align: sub; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after { background-color: rgba(0, 71, 199, 0.0); } .hhs-lang-switch .globe_class svg{ fill: rgba(16, 25, 33, 1); } .lang_list_class li { background: rgba(255, 255, 255, 1) !important; } .hhs-lang-switch .lang_list_class:after { border-bottom-color: rgba(255, 255, 255, 1) !important; } .hhs-hat-menu .hs-menu-children-wrapper, .sc-site-header__menu .hs-menu-children-wrapper { background-color: rgba(255, 255, 255, 1) !important; } .sc-site-header__menu .mega-menu .hs-menu-children-wrapper { background-color: transparent !important; } .hhs-hat-menu .hs-menu-children-wrapper:before, .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper:before { color: rgba(255, 255, 255, 1) !important; } .hhs-hat-menu .hs-menu-children-wrapper li a, .hhs-lang-switch .lang_list_class li a, .custom-menu-primary .hs-menu-wrapper > ul li a, .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a, .hhs-lang-switch .lang_list_class li a { color: #444444; font-size: 18px !important; } .hhs-hat-menu .hs-menu-children-wrapper li a:hover, .hhs-lang-switch .lang_list_class li a:hover, .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover, .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{ background-color: rgba(255, 255, 255, 1) !important; } .hhs-hat-menu .hs-menu-children-wrapper li a:hover, .hhs-lang-switch .lang_list_class li a:hover, .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover, .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover, .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{ color: #444444 !important; } .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-item.hs-menu-depth-2 a:hover svg { fill: #444444 !important; } .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li.active a:hover { color: #444444 !important; } .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active a, .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active a{ background-color: rgba(255, 255, 255, 1) !important; color: #444444 !important; } .hhs-top-bar.hhs-alt-nav.sticky-menu, .hhs-top-bar.sticky-menu, .hhs-top-bar.hhs-alt-nav{ background-color: rgba(16, 25, 33, 1); } .sticky-menu.active { background-color: rgba(16, 25, 33, 1); } .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a, .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a, .sticky-menu .hhs-lang-switch .globe_class:before{ color: rgba(255, 255, 255, 1.0); } .hhs-top-bar.hhs-alt-nav .hhs-lang-switch .globe_class svg { fill: rgba(255, 255, 255, 1.0); } .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, .sticky-menu .hhs-nav-grid__extras svg, .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg { fill: rgba(255, 255, 255, 1.0); } .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item a { color: #444444; } .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, .hhs-top-bar.hhs-alt-nav .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover, .hhs-top-bar.hhs-alt-nav .fas:hover, .sticky-menu .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover, .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a:hover, .sticky-menu .hhs-header-search a i:hover{ color: rgba(255, 255, 255, 0.8) !important; } .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg, .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg { fill: rgba(255, 255, 255, 0.8) !important; } .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg, .hhs-top-bar.hhs-alt-nav .top-bar-search svg { fill: rgba(255, 255, 255, 1) !important; } .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after, .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after { background-color: rgba(0, 71, 199, 0.0); } .hhs-header-cta .cta-secondary, .hhs-header-cta .cta-tertiary, .hhs-header-cta .cta-primary, .hhs-header-cta .cta-four, .hhs-header-cta .cta-five{ padding: 18px 30px !important; font-size: 18px !important; -webkit-box-shadow: none; box-shadow: none; } .hhs-side-menu { width: 400px; } .hhs-side-menu { background-color: rgba(16, 25, 33, 1.0); } .body-wrapper::after { background-color: rgba(16, 25, 33, 0.6); } .hamburger-icon .line { background: rgba(250, 225, 0, 1.0); } .hhs-top-bar.hhs-alt-nav .hamburger-icon .line, .sticky-menu .hamburger-icon .line { background: rgba(255, 255, 255, 1.0); } .hamburger-icon.active .line { background: rgba(250, 225, 0, 1.0); } .hhs-side-menu .top-bar-search svg, .hhs-side-menu .hhs-lang-switch .globe_class svg { fill: rgba(250, 225, 0, 1.0); } .hhs-side-menu .top-bar-search { padding: 4px; } .hhs-side-menu .top-bar-search svg { height: 20px; width: 20px; } .hhs-side-menu__controls .hhs-lang-switch { right: 70px !important; } .hhs-side-menu .hhs-lang-switch .globe_class:before, .hhs-side-menu .fas{ color: rgba(250, 225, 0, 1.0); } .hhs-top-bar .fas { fill: #101921; } .hhs-side-menu__footer a svg, .hhs-side-menu__footer a:visited svg { fill: #FFFFFF; } .hhs-side-menu__footer a:hover svg, .hhs-side-menu__footer a:focus svg { fill: #FFFFFF; } .hhs-side-menu .hhs-side-menu__mobile li a { font-size: 16px; font-weight: bold; color: rgba(16, 25, 33, 1.0); } .hhs-side-menu .hhs-side-menu__mobile li a:hover { color: rgba(16, 25, 33, 0.8); } .hhs-sidebar-nav-toggle svg { fill: rgba(153, 153, 153, 1.0); } .hhs-side-menu__extras .hs-menu-item a, .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a { font-size: 16px; font-weight: bold; color: rgba(255, 255, 255, 1); } .hhs-side-menu__extras .hs-menu-item a:hover, .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a:hover { color: rgba(255, 255, 255, 0.80); } .hhs-side-menu__extras {flex: 1;} @media (max-width: 575px) { .hhs-side-menu { width: 100%; } } .hhs-menu-toggle { display: none; } @media (max-width: 960px) { .hhs-menu-toggle { display: block; } } @media (max-width: 920px) { .hhs-menu-toggle { display: block; } } .hhs-side-menu__ctas .hhs-side-cta-1, .hhs-side-menu__ctas .hhs-side-cta-2{ display: none; } @media (max-width: 960px) { .hhs-extras-ctas, .hhs-extras-ctas .hhs-head-cta-1 { display: none; } .hhs-side-menu__ctas .hhs-side-cta-1 { display: inline-block; } } @media (max-width: 920px) { .hhs-extras-ctas .hhs-head-cta-2 { display: none; } .hhs-side-menu__ctas .hhs-side-cta-2 { display: inline-block; } } @media (min-width: 850px) { .hhs-side-menu__mobile { display: none; } } @media (max-width: 850px) { .main-nav .sc-site-header__menu { display: none; } } .hhs-header-hat { background-color: rgba(255, 255, 255, 1.0); padding: px 0; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 a { color: rgba(255, 255, 255, 1.0); font-size: 14px; font-weight: bold; padding: px 0 px 20px; } .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 a:hover { color: rgba(238, 238, 238, 1.0); } @media (max-width: 922px) { .custom-menu-primary .hs-menu-wrapper > ul { margin-top: 10px !important; } .custom-menu-primary .hs-menu-wrapper > ul, .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{ background-color: rgba(255, 255, 255, 1) !important; } .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover { color: #444444 ; } .custom-menu-primary .hs-menu-wrapper > ul li{ border-top: 1px solid rgba(0, 0, 0, .1) !important; } .custom-menu-primary .hs-menu-wrapper > ul ul li{ background-color: rgba(0, 0, 0, .05); } .sticky-menu.active { position: fixed !important; } } @media (max-width: 575px) { .logo-standard, .logo-sticky { max-width: 84px !important; } .hhs-nav-opt-items .hhs-header-search { right: 3px; } .hhs-nav-opt-items .hhs-lang-switch { right: 33px; } } </style> <link rel="stylesheet" href="https://blueprint.tech/hs-fs/hub/39532806/hub_generated/template_assets/151486775347/1724391298536/Blue_Print/css/modules/global-footer.min.css"> <link rel="stylesheet" href="https://blueprint.tech/hs-fs/hub/39532806/hub_generated/module_assets/168365028895/1716555079575/module_168365028895_Global_Footer.min.css"> <style> #hs_cos_wrapper_global_footer .hhs-footer-mod { padding-top: 150px; padding-bottom: 50px; background-color: rgba(16, 25, 33, 1.0); } .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a, .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a, .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { color: #FFFFFF !important; } .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover, .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover, .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover { color: #FFFFFF !important; } .foot-nav-title, .hhs-foot-rss h5, .hhs-foot-nav-col h5 { margin-bottom: 40px; color: #FFFFFF; } .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text p, .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text l1, .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text span, .hhs-foot-rss label{ color: #FFFFFF; } .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { font-size: 10px; } .hhs-footer-mod .hhs-post-content a h6 { color: #FFFFFF; font-size: 16px; line-height: 20px; } .hhs-footer-mod .hhs-post-summary p { color: #FFFFFF; font-size: 14px; line-height: 18px; } .hhs-foot-rss .hs-rss-title:hover { color: #FFFFFF; } .hhs-footer-mod .hhs-post-feat-img { min-height: 120px; } .hhs-foot-rss .hs-rss-item.hs-with-featured-image .hs-rss-item-text { margin-top: 120px; } .hhs-foot-break-line { border-color: #101921; } .hhs-foot-copyright { color: #FFFFFF; } @media (max-width: 575px) { .hhs-foot-nav-col .hhs-col-content { display: none; text-align: center; } .hhs-foot-nav-col .hhs-col-content.open-menu { display: block; text-align: center; } } #hs_cos_wrapper_global_footer .hhs-social-con svg { fill: #FFFFFF;} #hs_cos_wrapper_global_footer .hhs-social-con svg:hover {fill: #FFFFFF;}@media (max-width: 922px) { #hs_cos_wrapper_global_footer .hhs-footer-mod { padding-top: 100px; padding-bottom: 50px; } } #return-to-top { background: rgba(0, 71, 199, 0.7); } #return-to-top:hover { background: rgba(0, 71, 199, 0.9); } @media (max-width: 575px) { #hs_cos_wrapper_global_footer .hhs-footer-mod { padding-top: 100px; padding-bottom: 25px; } .hhs-foot-nav-col { border-color: #101921; } } </style> <link rel="stylesheet" href="/hs/hsstatic/BlogSocialSharingSupport/static-1.258/bundles/project.css"> <link rel="stylesheet" href="/hs/hsstatic/AsyncSupport/static-1.122/sass/comments_listing_asset.css"> <link rel="stylesheet" href="https://blueprint.tech/hs-fs/hub/39532806/hub_generated/module_assets/151482925621/1711388362290/module_151482925621_CLEAN_Pro_-_Related_Blog_Posts.min.css"> <style> #hs_cos_wrapper_module_16841720648803 .clean-base {} #hs_cos_wrapper_module_16841720648803 .clean-base .row { padding-top:50px; padding-bottom:50px; } @media only screen and (max-width:992px) { #hs_cos_wrapper_module_16841720648803 .clean-base .row { padding-top:50px; padding-bottom:50px; } } @media only screen and (max-width:575px) { #hs_cos_wrapper_module_16841720648803 .clean-base .row { padding-top:25px; padding-bottom:25px; 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data-hs-cos-type="module"><link rel="stylesheet" href="https://48752163.fs1.hubspotusercontent-na1.net/hubfs/48752163/raw_assets/media-default-modules/master/484/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="stylesheet" href="https://48752163.fs1.hubspotusercontent-na1.net/hubfs/48752163/raw_assets/media-default-modules/master/484/js_client_assets/assets/Tooltip-DkS5dgLo.css"> <script type="text/javascript"> window.__hsEnvConfig = {"portalID":39532806,"hublet":"na1","hsEnv":"prod","hsDeployed":true,"hsJSRGates":["CMS:JSRenderer:SeparateIslandRenderOption","CMS:JSRenderer:GraphQLQueryBuild","CMS:JSRenderer:MinifyCSS","CMS:JSRenderer:GetServerSideProps","Jsr:DeployLambdasViaCommonAwsAccount","CMS:JSRenderer:LocalProxySchemaVersion1","CMS:JSRenderer:SharedDeps"]}; window.__hsServerPageUrl = "https:\u002F\u002Fblueprint.tech\u002Fblog\u002Fjust-aded-december-9-13"; window.__hsBasePath = "\u002Fblog\u002Fjust-aded-december-9-13"; </script> </div> </div> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>This week: Facebook rolls out predictive ad performance insights, Google explores voice-driven search ads, TikTok introduces "spark ads" for organic video amplification, LinkedIn expands job title targeting options, and Pinterest tests AI-powered seasonal trend predictions for brands.</p>  <p> </p> <div class="top-stories" style="padding: 50px 40px 40px 40px; background: #f5f5f5; border-radius: 8px;"> <div class="cm-cnt-tagline"> <h3>Top Stories in paid digital</h3> <ul style="font-size: 20px;"> <li><strong>Facebook’s Predictive Insights: Forecasting Ad Performance Before Launch</strong></li> <li><strong>Google’s Voice Search Ads: Tapping Into the Power of Spoken Queries</strong></li> <li><strong>TikTok’s Spark Ads: Turning Organic Hits into Paid Campaign Success</strong></li> <li><strong>LinkedIn’s Expanded Targeting: Zeroing In on Job Titles and Roles</strong></li> <li><strong>Pinterest’s AI Trends: Predicting What’s Hot This Holiday Season</strong></li> </ul> </div> </div> <br><br> <h3>FACEBOOK'S PREDICTIVE INSIGHTS: FORECASTING AD PERFORMANCE BEFORE LAUNCH</h3> <p> </p> <h4>📈  <strong>What Happened?</strong></h4> <p>Facebook is rolling out a predictive insights tool that estimates ad performance before campaigns go live. Powered by machine learning, it predicts potential reach, engagement, and conversions based on ad creative and audience targeting.</p> <h4> </h4> <h4>🔍  SO WHAT<strong>?</strong></h4> <p>For advertisers, this tool can reduce guesswork and improve ROI by identifying winning campaigns upfront. Brands can fine-tune their creative and targeting for better performance before spending a single dollar.</p> <h3 align="center"> </h3> <h4 style="font-size: 40px;">GOOGLE'S VOICE SEARCH ADS: TAPPING INTO THE POWER OF SPOKEN QUERIES</h4> <p> </p> <h4><span>📈 <strong>What</strong> Happened? </span></h4> <p>Google is testing voice-driven search ads that align with spoken search queries, expanding ad opportunities for smart speakers, mobile voice searches, and virtual assistants.</p> <p> </p> <h4>🔍 <span>SO WHAT?</span></h4> <p>With voice searches growing, brands need to rethink their ad strategies to align with conversational queries. Voice-driven ads could help advertisers connect with users in a more natural and intent-driven way.</p> <p> </p> <h3>TIKTOK'S SPARK ADS: TURNING ORGANIC HITS INTO PAID CAMPAIGN SUCCESS</h3> <p> </p> <h4>📈 <strong>What Happened?</strong><span> </span></h4> <p>TikTok has launched "Spark Ads," a feature that allows brands to amplify popular organic videos (from creators or their own accounts) and turn them into paid ad campaigns to reach a broader audience.</p> <h4> </h4> <h4>🔍  SO WHAT?</h4> <p>Spark Ads offer brands an easy way to build on organic momentum, maximizing engagement and visibility. This tool bridges the gap between organic content and paid promotion, boosting ROI on successful videos.</p> <p> </p> <hr> <p> </p> <h3>LINKEDIN'S EXPANDED TARGETING: ZEROING IN ON JOB TITLES AND ROLES</h3> <p> </p> <h4>📈 <strong>What Happened?</strong></h4> <p style="font-weight: normal;">LinkedIn has expanded its ad targeting options, adding more granularity to job titles, roles, and career paths. This update enables advertisers to target audiences with even greater precision based on their professional details.</p> <p style="font-weight: normal;"> </p> <h4><span>🔍 SO WHAT</span><strong><span>?</span> </strong></h4> <p>For B2B marketers, this is a game-changer. Brands can now reach key decision-makers and niche roles with tailored messaging, improving the efficiency and effectiveness of their campaigns.</p> <p> </p> <h3>PINTEREST'S AI TRENDS: PREDICTING WHAT'S HOT THIS HOLIDAY SEASON</h3> <p> </p> <h4>📈 <strong>What Happened?</strong><span> </span></h4> <p>Pinterest is testing AI-powered seasonal trend predictions that help brands understand what products, themes, and ideas will be popular with users during the holidays.</p> <h4> </h4> <h4>🔍 <span>SO WHAT? </span></h4> <p>By leveraging AI trend data, brands can create highly relevant and timely campaigns that align with user interests. 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class="card_post_title"><a href="https://blueprint.tech/blog/just-aded-december-23-27">Just Ad'ed December 23-27</a></h4> <div class="blog-index__post-author"> <img class="blog-index__post-author-image" src="https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=30&name=BlueprintLogo.png" width="30" loading="lazy" alt="Picture of Blueprint Team" srcset="https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=15&name=BlueprintLogo.png 15w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=30&name=BlueprintLogo.png 30w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=45&name=BlueprintLogo.png 45w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=60&name=BlueprintLogo.png 60w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=75&name=BlueprintLogo.png 75w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=90&name=BlueprintLogo.png 90w" sizes="(max-width: 30px) 100vw, 30px"> <span><a class="blog-index__post-author-name" href="https://blueprint.tech/blog/author/blueprint-team">Blueprint Team</a> : <span class="pub-date">Dec 30, 2024 11:25:55 PM</span></span> </div> <p>This week: Hulu debuts pause-activated ads for holiday streaming, Meta tests influencer co-branded ad campaigns, TikTok launches AI-driven ad...</p> <div class="blog-index__post-tags"> <a class="blog-index__post-tag" href="https://blueprint.tech/blog/tag/news">News</a> </div> </div> <a class="blog-index__post-button" href="https://blueprint.tech/blog/just-aded-december-23-27">Read More</a> </div> </div> <div class="hhs-blog-card blog-index__post blog-index__post--small"> <div class="hhs-blog-card-inner"> <a class="blog-index__post-image blog-index__post-image--small feat-cust-height" href="https://blueprint.tech/blog/just-aded-september-30-october-4"> <img src="https://blueprint.tech/hubfs/Just%20Aded%20Headers/JustAddedBlogPost3.jpg" alt="Just Ad'ed September 30 - October 4" loading="lazy"> </a> <div class="blog-index__post-content 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December 16-20" loading="lazy"> </a> <div class="blog-index__post-content blog-index__post-content--small"> <p class="reading-minutes"> </p> <h4 class="card_post_title"><a href="https://blueprint.tech/blog/just-aded-december-16-20">Just Ad'ed December 16-20</a></h4> <div class="blog-index__post-author"> <img class="blog-index__post-author-image" src="https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=30&name=BlueprintLogo.png" width="30" loading="lazy" alt="Picture of Blueprint Team" srcset="https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=15&name=BlueprintLogo.png 15w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=30&name=BlueprintLogo.png 30w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=45&name=BlueprintLogo.png 45w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=60&name=BlueprintLogo.png 60w, https://blueprint.tech/hs-fs/hubfs/BlueprintLogo.png?width=75&name=BlueprintLogo.png 75w, 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Just Ad'ed December 9-13