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Data Clean Room: Hiển thị & bảo mật chiến dịch | AppsFlyer

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data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/vi/products/integrations/"> <b class="d-block pb-2">Thị trường đối tác</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/vi/products/apis/"> <b class="d-block pb-2">Dữ liệu & APIs</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/vi/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Xem định giá </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/vi/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Giải pháp iOS 14+ </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/vi/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Đám mây bảo mật </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Giải pháp" class="nav-link" href="#">Giải pháp </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/product/"> <span class="d-block pb-2">Sản phẩm</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/data-analytics/"> <span class="d-block pb-2">Dữ liệu & Phân tích</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Mục tiêu </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Lấy lại khả năng hiển thị iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Khởi động phát triển ứng dụng</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Mở rộng quy mô chiến dịch UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Tối đa hóa LTV của người dùng</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/maximize-roas/"> <span class="d-block pb-2">Tối ưu hóa ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Lĩnh vực </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/shopping/"> <span class="d-block pb-2">Mua sắm</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/finance/"> <span class="d-block pb-2">Tài chính</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/food-drink/"> <span class="d-block pb-2">Đồ ăn & thức uống</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Nền tảng </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Hợp tác </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/partners/"> <span class="d-block pb-2">Đối tác</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/agencies/"> <span class="d-block pb-2">Đại lý</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/solutions/partner-program/"> <span class="d-block pb-2">Chương trình cho đối tác</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/vi/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Những câu chuyện thành công của khách hàng </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/vi/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Sự khác biệt của AppsFlyer </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Đọc thêm" class="nav-link" href="#">Đọc thêm </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Tài liệu và thông tin </span> <p>Cập nhật với các thông tin ngành, xu hướng mới nhất, nội dung gốc và mọi điều về AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Khách hàng </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/vi?p=marketers"> <span class="d-block pb-2">Trung tâm trợ giúp</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/trust/"> <span class="d-block pb-2">Trung tâm tin cậy</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/glossary/"> <span class="d-block pb-2">Thuật ngữ</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Công ty" class="nav-link" href="#">Công ty </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/company/about/"> <span class="d-block pb-2">Về chúng tôi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/company/newsroom/"> <span class="d-block pb-2">Phòng tin tức</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/trust/"> <span class="d-block pb-2">Trung tâm tin cậy</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Sự nghiệp</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/vi/company/social-impact/"> <span class="d-block pb-2">Tác 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href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Đăng nhập </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/vi/start/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Đăng ký miễn phí </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/vi/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Liên hệ bộ phận kinh doanh </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="wp-block-appsflyer-block-product-hero-banner solution-product-hero-banner solution-product-hero-banner--product section-bg section-bg--product-hero section-bg--blue-light-2 text-dark pt-100 pt-md-140 pt-lg-130 pb-20 pt-lg-180 pb-90 pb-sm-100 pb-md-180 mb-md-50"><div class="container"><div class="row align-items-md-start justify-content-md-between"><figure class="col-md-6 pl-lg-30 order-2 "><img fetchpriority="high" decoding="async" class="bgImage" src="https://www.appsflyer.com/wp-content/uploads/2023/09/DCR-image.png" alt="DATA CLEAN ROOM Khôi phục khả năng hiển thị chiến dịch trong khi vẫn bảo vệ quyền riêng tư" width="1228" height="921" title="DCR-image"/></figure><header class="col-md-6 col-xl-5 pr-md-0 pt-4 pt-sm-40 pt-md-0 pb-50 pb-md-2 order-1 text-center text-md-left"><span class="d-block mb-25 mb-md-4 text-uppercase text-dark">Data Clean Room</span><h1 class="mb-20 mb-sm-0 text-dark">Khôi phục khả năng hiển thị chiến dịch trong khi vẫn bảo vệ quyền riêng tư</h1><p class="has-mlarge-font-size text-dark">Giải pháp Data Clean Room của chúng tôi giúp bạn lấy lại khả năng hiển thị tất cả các chiến dịch marketing của bạn bằng cách tạo một môi trường an toàn nơi mà bạn có thể làm giàu dữ liệu bên thứ nhất (first party) của mình.</p><div class="hero-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 text-dark"><a href="https://www.appsflyer.com/vi/start/" data-aft="book-demo" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button btn btn-lg btn btn-primary btn-primary--dark ">Đăng ký miễn phí</a><a href="https://appsflyer.wistia.com/medias/nrrbpq3x24" target="popup-video" data-aft="sign-up-free" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button mt-20 mt-sm-0 ml-sm-40 btn btn-lg btn-text btn-arrow popup-video">Xem video</a></div></header></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-cac-phan-tich-sau-giup-bạn-tối-ưu-hoa-cac-chiến-dịch-của-minh-va-bảo-vệ-quyền-rieng-tư-của-khach-hang">Các phân tích sâu giúp bạn tối ưu hóa các chiến dịch của mình và bảo vệ quyền riêng tư của khách hàng</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 px-sm-80 px-md-0 order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Data clean room: Khắc phục các điểm mù dữ liệu và đo lường một cách hiệu quả" alt="Data clean room: Khắc phục các điểm mù dữ liệu và đo lường một cách hiệu quả" width="1441" height="1338" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2023/09/UPS1-vn.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Khắc phục các điểm mù dữ liệu và đo lường một cách hiệu quả</h2></header><div class="text-image-columns__text pt-20"><p>Các quy định về quyền riêng tư đã tạo ra các điểm mù dữ liệu, khiến việc hành động dựa trên dữ liệu ngày càng khó khăn. Bằng cách kết hợp dữ liệu bên thứ nhất với dữ liệu chuyển đổi của bạn trong phòng sạch dữ liệu, bạn có thể lấy lại khả năng hiển thị chiến dịch trong khi vẫn duy trì quyền riêng tư của khách hàng.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 px-sm-80 px-md-0 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Data clean room: Có cái nhìn toàn diện, đa kênh về chiến dịch của bạn" alt="Data clean room: Có cái nhìn toàn diện, đa kênh về chiến dịch của bạn" width="1440" height="1338" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2023/09/cost-aggregation-attribution-data.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Có cái nhìn toàn diện, đa kênh về chiến dịch của bạn</h2></header><div class="text-image-columns__text pt-20"><p>Bạn không thể phân bổ ngân sách một cách hiệu quả nếu báo cáo của bạn còn nhiều điểm mù. Giải pháp Data Clean Room giúp bạn tổng hợp dữ liệu của mình ở một nơi. Bạn có thể tùy chỉnh báo cáo tổng hợp với các trường và chỉ số mà bạn cần để có cái nhìn thống nhất về tất cả các kênh.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 px-sm-80 px-md-0 order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="UPS3" alt="" width="961" height="892" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/06/UPS3.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Tuân thủ bất kỳ hạn chế về quyền riêng tư nào mà không cần lo lắng</h2></header><div class="text-image-columns__text pt-20"><p>Tại sao bạn phải tốn thời gian lo lắng về các quy định về quyền riêng tư khi bạn đã có chúng tôi? AppsFlyer đảm bảo rằng giải pháp Data Clean Room của chúng tôi phù hợp với mọi tiêu chuẩn về quyền riêng tư (GDPR, CCPA và các tiêu chuẩn khác) cũng như bất kỳ yêu cầu cụ thể nào mà bạn có thể có. Từ đầu đến cuối, bạn có toàn quyền kiểm soát những gì xảy ra với dữ liệu của mình.<br></p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 px-sm-80 px-md-0 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="USP4" alt="" width="961" height="892" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/06/USP4-1.svg"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Tiết kiệm tài nguyên cho BI và tăng cường hiệu suất</h2></header><div class="text-image-columns__text pt-20"><p>Đội ngũ của bạn tiêu tốn thời gian và công sức quý báu để duy trì ETL cho hệ thống BI và xây dựng các báo cáo khác nhau. DCR cung cấp giao diện hiện có, mạnh mẽ và tự động hóa cấu hình báo cáo của bạn với thời gian và công sức tối thiểu từ bạn và đội ngũ của bạn.<br></p></div></article></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-testimonials-slider testimonials-slider pb-40 pb-sm-0"><div class="container "><div class="row mx-0 testimonials-slider__slider border-radius position-relative"><div class="testimonials-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading&#8230;</span></div></div><div class="m-auto col-md-10 slider section-bg section-bg--no-shape section-bg--blue-light-2" id="testimonials-slider-BVg1Q" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Frame.svg" alt="AppQuantum logo" title="AppQuantum logo"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>&#8220;Là một công ty phát triển nhanh chóng với 100 triệu + người chơi trên toàn thế giới, chúng tôi phải điều chỉnh nhanh chóng với bối cảnh marketing luôn thay đổi. Data Clean Room cho phép chúng tôi giải quyết các thay đổi về quyền riêng tư gần đây, đo lường tất cả hiệu suất chiến dịch của mình trong khi vẫn bảo vệ quyền riêng tư của người dùng.&#8221;</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Testimonial-Avatar.svg" alt="Rauf Valeev headshot" title="Rauf Valeev headshot"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Rauf Valeev,<span>Chuyên viên phân tích marketing</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/logo-sendo.svg" alt="" title="logo sendo"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>&#8220;AppsFlyer đã đưa ra giải pháp phù hợp vào đúng thời điểm. Data Clean Room của họ là một công cụ quan trọng đối với đội ngũ marketing của chúng tôi, giúp chúng tôi tối ưu hóa chi phí quảng cáo và đưa ra quyết định cấp chiến dịch mà không tiết lộ dữ liệu cấp người dùng, trong bối cảnh các quy định về quyền riêng tư gần đây.&#8221;</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Testimonial-Avatar2.svg" alt="Loc Thi Thuy Trang headshot" title="Loc Thi Thuy Trang headshot"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Loc Thi Thuy Trang<span>Trưởng nhóm ứng dụng marketing kỹ thuật số</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/logo-vizor-.svg" alt="Vizor Apps logo" title="Vizor Apps logo"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>&#8220;Thế giới đã và đang thay đổi, chúng ta phải thích nghi để thành công. Việc marketing di động trong ngành công nghiệp game đã rất phức tạp trong 2 năm vừa qua. Data Clean Room của AppsFlyer giúp chúng tôi có được nhiều thông tin hơn về lưu lượng tăng trưởng người dùng của mình và ước tính chiến dịch một cách hiệu quả hơn, đồng thời điều hướng sự phức tạp một cách dễ dàng.&#8221;</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Testimonial-Avatar3.svg" alt="Pavel Kostenko headshot" title="Pavel Kostenko headshot"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Pavel Kostenko<span>Trưởng phòng phân tích marketing</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/logo-mwm.svg" alt="" title="logo mwm"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>&#8220;Data Clean Room chính là công tắc, cho phép chúng tôi làm sáng tỏ và lấy lại khả năng đo lường 100% hiệu suất chiến dịch của chúng tôi. Điều này rất quan trọng đối với doanh nghiệp của chúng tôi vì nó cho phép chúng tôi tiếp tục tạo ra trải nghiệm người dùng tuyệt vời trong khi vẫn bảo vệ quyền riêng tư của họ.&#8221;</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Testimonial-Avatar4.svg" alt="Maxime Doussin headshot" title="Maxime Doussin headshot"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Maxime Doussin<span>CTO</span></figcaption></cite></footer></div></article></div></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-cac-tinh-nang-chinh">Các tính năng chính</h2> <p class="has-text-align-center has-mlarge-font-size">Lấy lại khả năng hiển thị dữ liệu có nghĩa là bạn một lần nữa có thể tự tin đưa ra quyết định marketing. Giải pháp Data Clean Room của chúng tôi có thể giúp bạn tối ưu hóa các chiến dịch của mình trong khi vẫn bảo vệ an toàn dữ liệu của khách hàng.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-Custom-business-logic.svg" width="101" height="101" alt="Custom business logic" title="Tùy chỉnh logic kinh doanh "/></figure><header class="pt-0 pb-3"><h4>Tùy chỉnh logic kinh doanh </h4></header><div class="text-items-grid__text px-30"><p>Thực hiện các truy vấn riêng của bạn trên dữ liệu trong Phòng sạch Dữ liệu để nhận thông tin phù hợp.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-Customizable-reports.svg" width="101" height="101" alt="Báo cáo có thể tùy chỉnh" title="Báo cáo có thể tùy chỉnh"/></figure><header class="pt-0 pb-3"><h4>Báo cáo có thể tùy chỉnh</h4></header><div class="text-items-grid__text px-30"><p>Xác định cấu hình báo cáo theo nhu cầu cụ thể của bạn và có được phân tích chính xác, toàn diện về hiệu suất của bạn.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-Privacy.svg" width="101" height="101" alt="Ngưỡng bảo mật" title="Ngưỡng bảo mật"/></figure><header class="pt-0 pb-3"><h4>Ngưỡng bảo mật</h4></header><div class="text-items-grid__text px-30"><p>Bảo vệ quyền riêng tư của người dùng bằng giải pháp nhóm lại đặt ngưỡng để ngăn chặn việc phân bổ dữ liệu cho một người dùng cụ thể.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-Self-owned-buckets.svg" width="101" height="101" alt="Vùng lưu trữ tự sở hữu" title="Vùng lưu trữ tự sở hữu"/></figure><header class="pt-0 pb-3"><h4>Vùng lưu trữ tự sở hữu</h4></header><div class="text-items-grid__text px-30"><p>Kiểm soát dữ liệu của bạn trong các vùng lưu trữ tự sở hữu, nơi bạn có thể quyết định dữ liệu nào sẽ tải lên, thời điểm tham gia và ai có quyền truy cập.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-configuration.svg" width="101" height="101" alt="Cấu hình dễ dàng" title="Cấu hình dễ dàng"/></figure><header class="pt-0 pb-3"><h4>Cấu hình dễ dàng</h4></header><div class="text-items-grid__text px-30"><p>Đơn giản hóa công việc của bạn với công cụ tạo báo cáo thân thiện với người dùng bao gồm tính toán mạnh mẽ, khắc phục sự cố và khả năng hiển thị trạng thái.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/06/Circle-Icons-Agile-development.svg" width="101" height="101" alt="Phát triển linh hoạt" title="Phát triển linh hoạt"/></figure><header class="pt-0 pb-3"><h4>Phát triển linh hoạt</h4></header><div class="text-items-grid__text px-30"><p>Luôn dẫn đầu với sự phát triển liên tục mang đến cho bạn các tính năng Phòng sạch Dữ liệu mới nhất ngay khi chúng có sẵn.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--block-section-1 section-bg--blue-light-2"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-phan-tich-sau-về-bảo-vệ-quyền-rieng-tư-chưa-từng-co-dể-dưa-ra-quyết-dịnh-tối-ưu">Phân tích sâu về bảo vệ quyền riêng tư chưa từng có để đưa ra quyết định tối ưu</h2> <p class="has-text-align-center has-mlarge-font-size">Phòng sạch dữ liệu của chúng tôi khôi phục khả năng phủ sóng cho chiến dịch marketing của bạn trên mọi kênh.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="990" height="684" src="https://www.appsflyer.com/wp-content/uploads/2023/09/INTEGRATIONS-4-1.png" alt="Data Clean Room: Phân tích sâu về bảo vệ quyền riêng tư chưa từng có để đưa ra quyết định tối ưu" class="wp-image-386032" srcset="https://www.appsflyer.com/wp-content/uploads/2023/09/INTEGRATIONS-4-1.png 990w, https://www.appsflyer.com/wp-content/uploads/2023/09/INTEGRATIONS-4-1-300x207.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/09/INTEGRATIONS-4-1-768x531.png 768w" sizes="(max-width: 990px) 100vw, 990px" /></figure></div> </div></div></section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Câu hỏi thường gặp</h2></header><article class="section-faq__item" id="btn_1PloM6"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">Phòng sạch dữ liệu AppsFlyer có phù hợp với tôi không?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Điều đó phụ thuộc vào nhiều yếu tố khác nhau, nhưng chúng tôi đã thấy rằng Phòng sạch dữ liệu là lựa chọn tốt nhất cho các nhà phát triển ứng dụng có chiến dịch trên cả iOS và Android, và có cơ sở hạ tầng BI nội bộ. Bạn cũng sẽ cần thiết lập vùng lưu trữ đám mây đang hoạt động (AWS/GCS) và có thể tự động hóa việc tải dữ liệu lên và báo cáo.</p></div></article><article class="section-faq__item" id="btn_Tgc7wz"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">Những biện pháp kiểm soát quyền riêng tư nào có thể được thực hiện trong phòng sạch dữ liệu?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Như một phần của cam kết mang đến sự minh bạch và kiểm soát đầy đủ đối với dữ liệu của bạn, bạn có thể áp dụng bất kỳ sự kiểm soát về quyền riêng tư nào trong phòng sạch dữ liệu. AppsFlyer tuân thủ tất cả các quy định về quyền riêng tư có liên quan như GDPR, CCPA và COPPA và chương trình tuân thủ mở rộng của chúng tôi bao gồm các chứng nhận như SOC 2, TRUSTe, ePrivacy, CSA STAR và ISO.</p></div></article><article class="section-faq__item" id="btn_YwrOwe"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">Tôi có thể chạy bao nhiêu báo cáo trên phòng sạch dữ liệu?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Bạn có thể chạy 24 báo cáo mỗi ngày mà không giới hạn hàng.</p></div></article></div></div></section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" class="cta-banner__bg bg-image position-absolute" 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data-aft-block="main-footer"><span>AppsFlyer cho ứng dụng Marketing không tốn phí</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-383457" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-383457 nav-item"><a itemprop="url" title="AppsFlyer cho ứng dụng Mua sắm" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/vi/solutions/shopping/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer cho ứng dụng Mua sắm</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-383458" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-383458 nav-item"><a itemprop="url" title="AppsFlyer cho ứng dụng Sức khỏe &amp; thể hình" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/vi/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" 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